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Books on the topic 'Advertising languages'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Hornikx, Jos, and Frank van Meurs. Foreign Languages in Advertising. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-31691-4.

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2

Granville, Stella. Language, advertising, & power. Hodder & Stoughton in association with Witwatersrand University Press, 1993.

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3

Kelly-Holmes, Helen. Advertising as multilingual communication. Palgrave Macmillan, 2008.

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4

Lema, Manuel Mourelle de. El lenguaje publicitario: Aproximación a su estudio. GRUGALMA, 1994.

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5

Woehrling, José. La conformité de certaines modifications projetées au régime linguistique de l'affichage public et de la publicité commerciale découlant de la Charte de la langue française avec les chartes des droits et libertés: Annexe à l'Avis sur d'éventuelles modifications à la Charte de la langue française : opinion. Gouvernement du Québec, Conseil de la langue française, 1993.

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6

Conejero-López, Marta. Niveles de significado en el lenguaje publicitario. Shakespeare Foundation of Spain, 1995.

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7

Lenguaje publicitario: Hacia un estudio del lenguaje en los medios. Editorial Síntesis, 1997.

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8

Svobodová, Jitka. Asymétrie des fonctions et des moyens: Étude appliquée aux textes publicitaires. Univerzita Karlova, 1987.

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9

Svobodová, Jitka. Asymétrie des fonctions et des moyens: Étude appliquée aux textes publicitaires. Univerzita Karlova, 1987.

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10

1949-, Boudria Don, ed. Impact of the plan to strengthen management of Government of Canada advertising on the official-language minority media: Report of the Standing Committee on Official Languages. Standing Committee on Official Languages, 2004.

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11

Kim, Schrøder, ed. The language of advertising. B. Blackwell, 1985.

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12

Prestigefunktionen europäischer Sprachen im modernen Japan: Betrachtungen zum Multilingualismus in japanischen Massenmedien. H. Buske, 1986.

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13

Ringrow, Helen. The Language of Cosmetics Advertising. Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-137-55798-8.

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14

Panteleev, Andrey, and Anastasija Inos. The Language of Advertising: Graphic, Grammar and Pragmatic Aspects. Publishing Center RIOR, 2021. http://dx.doi.org/10.29039/02043-2.

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Abstract:

This monograph deals with the problem of functioning peculiarities of graphic expressive means and grammar means in the language of modern Russian advertising. This research work treats the advertising discourse as a composite indirect speech act. Active use of adverbial modifiers of manner — deverbatives, elliptical and indefinite personal one-member sentences is characteristic of modern advertising texts. A most distinguishing feature of a modern advertising text is a mixture of Cyrillic and Latin fonts that contributes to the manifestation of an expressive potential of the application. &#x0

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15

The language of advertising: Written texts. Routledge, 1998.

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16

Fatihi, A. R. The Language of advertising and T.V. commercials. Bahri Publications, 1991.

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17

10 PRINT CHR$(205.5+RND(1));:GOTO 10. MIT Press, 2013.

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18

Languages, Canada Parliament House of Commons Standing Committee on Official. Impact of the plan to strengthen management of Government of Canada advertising on the official-language minority media: Report of the Standing Committee on Official Languages = L'impact du plan de resserrement de la gestion de la publicité du gouvernement du Canada sur les médias minoritaires de langue officielle [ressource électronique] : rapport du Comité permanent des langues officielles. Standing Committee on Official Languages = Comité permanent des langues officielles, 2004.

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19

Marquardt, Jennifer. Life system magazine: Language. s.n., 2003.

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20

Noronha, Neil. Sex lies and stereotype: The language of advertising. LCP, 2000.

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21

Language, media, and society: Essence of advertising communication. Rawat Publications, 2010.

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22

Chauhan, Gajendra Singh. Language, media, and society: Essence of advertising communication. Rawat Publications, 2010.

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23

Chauhan, Gajendra Singh. Language, media, and society: Essence of advertising communication. Rawat Publications, 2010.

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24

Charron, Estelle. The use of the official language minority press by federal institutions. Depository Services Program, 2002.

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25

Bhatia, Tej K. Advertising & marketing in rural India: Language, culture, and communication. 2nd ed. Macmillan India, 2007.

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26

Schmidt, Rosemarie. Television advertising and televangelism: Discourse analysis of persuasive language. J. Benjamins Pub. Co., 1986.

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27

John, Maggie Jo St. Advertising and the promotion industry. Phoenix, 1994.

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28

Kelly-Holmes, Helen. Advertising as multilingual communication. Palgrave Macmillan, 2008.

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29

Seeco, Louis Itumeleng. Marketing the same difference: Cultural and language dichotomy in advertising. Knowres Pub., 2010.

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30

Hermerén, Lars. English for sale: A study of the language of advertising. Lund University Press, 1999.

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31

1948-, Carlson Greg N., ed. Sold on language: How advertisers talk to you and what this says about you. Wiley-Blackwell, 2011.

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32

Kwanggo wa sangp'yomyŏng ŭi ŏnŏ yŏn'gu. Chigyo, 2010.

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33

Ülgen, N. Engin. Advertising dictionary =: Reklamcılık sözlüğü : İngilizce/Türkçe. Nerpa Reklam Ajansı, 1991.

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34

The discourse of advertising. Routledge, 1992.

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35

The discourse of advertising. 2nd ed. Routledge, 2001.

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36

Jewler, A. Jerome. Creative strategy in advertising. 7th ed. Wadsworth, 2001.

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37

Jewler, A. Jerome. Creative strategy in advertising. 6th ed. Wadsworth Pub. Co., 1998.

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38

Jewler, A. Jerome. Creative strategy in advertising. 5th ed. Wadsworth Pub. Co., 1995.

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39

Jewler, A. Jerome. Creative strategy in advertising. 2nd ed. Wadsworth, 1985.

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40

Jewler, A. Jerome. Creative strategy in advertising. 3rd ed. Wadsworth, 1989.

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41

L, Drewniany Bonnie, ed. Creative strategy in advertising. 7th ed. Wadsworth, 2001.

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42

Jewler, A. Jerome. Creative strategy in advertising. 4th ed. Wadsworth, 1992.

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43

L, Drewniany Bonnie, ed. Creative strategy in advertising. 8th ed. Thomson/Wadsworth, 2005.

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44

Byrne, Barbara. Relevance theory and the language of advertising: A review of their function. Centre for Language & Communication Studies, T.C.D., 1992.

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45

Ülgen, N. Engin. Advertising dictionary =: Reklamcılık sözlüğü : İngilizce/Türkçe. Nerpa Reklam Ajansı, 1991.

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46

Advertising language: A pragmatic approach to advertisements in Britain and Japan. Routledge, 1994.

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47

Reddan, Jean. A semiotic analysis of the use of loanwords and foreign language in advertising. University College Dublin, 1992.

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48

Forceville, Ch. Pictorial Metaphor in Advertising. Taylor & Francis Group Plc, 2004.

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49

Pictorial metaphor in advertising. Routledge, 1996.

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50

Gore, Sylee. English for marketing & advertising. Oxford University Press, 2007.

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