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Dissertations / Theses on the topic 'Advertising languages'

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Published: 4 June 2021

Last updated: 1 February 2022

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1

Yu, Chennan. "Metaphors in Food Advertising Slogans." Thesis, Kristianstad University College, Department of Teacher Education, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-5917.

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2

Eliasson, Caroline. "Language and gender as reflected in the advertisements of wedding magazines." Thesis, University of Kalmar, School of Human Sciences, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-696.

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<p>The aim of this paper was to investigate what linguistic markers indicate that wedding magazines are written for women. The advertisements were divided into groups according to the target of the product advertized: targeted at women, at men and at both men and women. It was determined that the majority of the advertisements were aimed at women.</p><p>All the advertisements were checked for certain linguistic features: adverbs, evaluative and non- evaluative adjectives, gender marked words and titles. Since the material comprised very few advertisements targeted at men, the focus is on adver

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3

Bogdanova, Maya. "Use of English in advertising and journalistic discourse of the Expanding circle: data from Bulgarian magazines." Thesis, Stockholm University, Department of English, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-40798.

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<p>The combination of the socio-political changes following 1989 and the current status ofEnglish as the language of international communication promoted dynamic transformations ofthe attitude and usages of English in Bulgaria. The purpose of this study is to investigate theforms, functions and symbolic value of English in the Bulgarian advertising and journalisticdiscourse. The emphasis is on non-established words as opposed to established borrowings.Two hypotheses encapsulating the possible relation between English usages in advertising andjournalistic discourses are in the centre of investi

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4

Nerwiński, Wojciech. "Słownictwo z dziedziny mediów, reklamy i public relations jako przykład języka zawodowego." Thesis, Stockholm University, Department of Slavic Languages, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6892.

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<p>In my thesis “Vocabulary from media, advertising and public relations as an example of professional language”. I have analysed vocabulary which concerns media, advertising and public relations in Poland. These three questions are very young in Poland’s language and home market.</p><p>First of all I show in my thesis the research and development of the professional language in Poland. Afterwards I study the word's lexical in my work, as a criterion taken to the Polish language. English words that have been taken are researched , because this vocabulary is very young in the Polish commercial

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5

Holmberg, Jakob. "The English and Swedish Languages’ Effect on Consumers’ Purchase Intention for Modernity-Related Products and Products Unrelated to Modernity." Thesis, Karlstads universitet, Handelshögskolan (from 2013), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-71573.

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English is a global language which is associated with modernity and in advertising, English is used to associate products with modernity in the minds of the consumers. In non-English speaking countries, modernity-related products are more often advertised in English than products unrelated to modernity. Despite this, no previous research has proven that consumers’ purchase intention is higher for modernity-related products advertised in English compared to the same product advertised in the native language. Through an online-survey with a between-subject design a quantitative field experiment

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6

Börjesson, Mattias. "Swedes’ Understanding of Printed Ads in English : A Study of How Well Swedish Adults Understand the Message of Printed Ads in English." Thesis, Högskolan i Halmstad, Sektionen för humaniora (HUM), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-22396.

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Advertising in English is becoming more and more common in Sweden, as well as in other non-Anglophone countries, and not all previous studies agree on how well these ads are understood by the local population. Therefore, the aim of the present study is to achieve a broader understanding as to how well the message of printed ads in English are understood by the Swedish adult population. Moreover, this study aims to establish whether there are any common tendencies or patterns in the levels of understanding between the five ads chosen for this study, and how these relate to the personal and demo

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7

Peixoto, Vanessa de Matos. "O ethos e o pathos no discurso publicitário da coca-cola : uma análise verbo e audiovisual." Universidade Católica de Pernambuco, 2014. http://www.unicap.br/tede//tde_busca/arquivo.php?codArquivo=1028.

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A publicidade vem mudando ao longo do tempo, sua linguagem e objetivos vem sendo modificados à medida que a sociedade muda. A globalização, como principal fator dessas mudanças, gera uma demanda diferente na comunicação, a criação de peças publicitárias que atinjam esse consumidor global tão diferente de tempos atrás. Neste sentido, o objetivo desta pesquisa é analisar as estratégias argumentativas ao nível verbal e visual presentes em duas campanhas publicitárias de épocas bem distintas. O corpus são dois comerciais televisivos da Coca-Cola veiculados em 1950 e 2011, respectivamente, objetiva

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8

Conrad, Clemens. "La traducción de los rasgos publicitarios de un texto turístico : Texto de origen español, texto de llegada sueco." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-29093.

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The translation of tourist texts, in addition to the usual challenges of any translation, has to deal with the difficulty of adequately translating the advertising message. This paper, titled “The translation of advertising features of a tourist text - Spanish source text, Swedish target text”, focuses on this issue by comparing a source text in Spanish with its translation into Swedish (elaborated by the author). Attention is given to the characteristics that convey the selling message of the text: the slogan, titles, paragraph-final sentences, and a series of genre-typical features like the

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9

Zhou, Si Jing. ""Advertorials" : a genre-based analysis of an emerging hybridized genre." Thesis, University of Macau, 2007. http://umaclib3.umac.mo/record=b1783584.

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10

Björkvall, Anders. "Svensk reklam och dess modelläsare." Doctoral thesis, Stockholm University, Department of Scandinavian Languages, 2003. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-7408.

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<p>This thesis deals with model readers in contemporary Swedish magazine advertising texts aimed at different target groups: children (aged 7–12), teenagers (13–19), and adults (20–29) of both genders. The model reader is the presupposed reader of the text, realised in the text itself and not identical with the empirical reader, who is anyone reading the text.</p><p>The study takes the consumer culture of late modernity and the gender system as its point of departure. The model readers are regarded as socially motivated mass mediated identities that are offered to the empirical readers of the

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11

Månsson, Emma. "The use of semiotics and pragmatics in printed advertisements : How consumers make sense of advertisements in relation to established theories." Thesis, Högskolan i Halmstad, Akademin för lärande, humaniora och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-38396.

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This essay is a study which is intended to explore how a well-known makeup company, M.A.C., uses semiotics and pragmatics in their advertisements and how the consumer’s reaction corresponds with what is proposed in the theories. Three printed advertisements were analyzed by the author and six qualitative interviews were conducted with Swedish women of different ages. The analysis of the advertisements identified semiotic and pragmatic features including linguistic and non-linguistic signs, cultural myths, metaphors, similes, pronouns, deixis, visual parallelism as well as the use of Relevance

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Souza, Neto Francisco Monteiro. "Linguagens na ciberpublicidade: análise semiótica dos mecanismos de busca." Niterói, 2017. https://app.uff.br/riuff/handle/1/3827.

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Submitted by Programa de Pós-Graduação em Mídia e Cotidiano (ppgmc@vm.uff.br) on 2017-05-04T19:14:48Z No. of bitstreams: 1 DISSERTACAO VERSAO FINAL.pdf: 2356934 bytes, checksum: ff47a7881f958574de036af3272821ae (MD5)<br>Approved for entry into archive by Josimara Dias Brumatti (bcgdigital@ndc.uff.br) on 2017-06-12T15:54:55Z (GMT) No. of bitstreams: 1 DISSERTACAO VERSAO FINAL.pdf: 2356934 bytes, checksum: ff47a7881f958574de036af3272821ae (MD5)<br>Made available in DSpace on 2017-06-12T15:54:55Z (GMT). No. of bitstreams: 1 DISSERTACAO VERSAO FINAL.pdf: 2356934 bytes, checksum: ff47a7881f9585

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13

Mafra, Heloisa Pedrosa de Araújo. "A intencionalidade linguística e os aspectos de oralidade nas campanhas publicitárias de instituições de ensino em outdoors nas cidades de Recife e Olinda." Universidade Católica de Pernambuco, 2012. http://www.unicap.br/tede//tde_busca/arquivo.php?codArquivo=884.

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No presente trabalho, buscou-se mostrar as inscrições da linguagem oral percebidas nas mensagens de campanhas publicitárias de Instituições de Ensino, em outdoors, com propaganda de seus cursos, com vistas a uma interação com seu público consumidor. Como contribuição linguística, o trabalho se apoia nos ensinamentos de Marcuschi (2008), para auxiliar a esclarecer definições dos gêneros textuais, que permitam responder algumas características de apresentação textual, e nas propostas teóricas de Koch (2002), com vistas à investigação da intertextualidade na construção expressiva do outdoor, em t

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14

Tanaka, Keiko. "The language of advertising : a pragmatic approach." Thesis, SOAS, University of London, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.434276.

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15

Han, Yuan. "The language of newspaper advertising in Chinese." The Ohio State University, 1991. http://rave.ohiolink.edu/etdc/view?acc_num=osu1298473302.

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16

Keating, Lauren. "The effect of scientific language on advertising persuasiveness /." Adelaide, 2000. http://web4.library.adelaide.edu.au/theses/09AR.PS/09ar.psk25.pdf.

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Pugsley, Maristela. "Figurative language and its use in press advertising." reponame:Repositório Institucional da UFPR, 2010. http://hdl.handle.net/1884/24389.

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Rath, Foley Anna. "The language of non-commercial advertising: A pragmatic approach." Thesis, Högskolan i Halmstad, Akademin för lärande, humaniora och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42269.

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The current study has explored the language of 30 non-commercial advertisements, both quantitatively and qualitatively, within the framework of pragmatics. The main incentive was to conduct an investigation into how the advertiser working with such a philanthropic genre employs attention-seeking, informing and persuading functions when she communicates with her audience. Orbiting around key notions of Relevance Theory (1986; 1995; 2012) and Tanaka’s pragmatic approach to advertising (2005), the study attempted to determine whether non-commercial advertising differs from its commercial counterp

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Mahdiraji, Mohammad Amuzadeh. "The language of press advertising : the case of Persian advertising in pre- and post-revolutionary Iran and abroad /." Title page, contents and abstract only, 1997. http://web4.library.adelaide.edu.au/theses/09PH/09phm2139.pdf.

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Abdul-Ghani, Aniswal. "The language of advertising : a contrastive study of advertising texts in British English, Malaysian English and Malay." Thesis, University of Surrey, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.322546.

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21

Strugo, Tamara. "El tratamiento alocutivo en la publicidad de Mendoza (Argentina) : Diario Los Andes, 1885-2014." Thesis, Stockholms universitet, Romanska och klassiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-185034.

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La presente investigación diacrónica se ocupa de las formas de tratamiento alocutivo del español en la publicidad de prensa de Mendoza, Argentina, entre los años 1885 y 2014. Dado que la publicidad se presenta como un fenómeno de por sí íntimamente ligado a los modos de ser, estar y pensar en una sociedad, explorar cómo se emplea el tratamiento en este género sirve para arrojar luz sobre las pautas de uso en un momento dado y los cambios que se han ido produciendo en el tiempo. Nuestro objetivo ha sido, entonces, trazar un panorama histórico del tratamiento alocutivo en la zona a partir de su

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22

Ustinova, Irina P. "Impact of English on modern Russian TV advertising." Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available full text, 2002. http://wwwlib.umi.com/cr/syr/main.

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23

Erbén, Tova. "„Ein Gefühl von Schutz und Frische“ : Eine kritische Diskursanalyse von deutschsprachiger Menstruationsproduktwerbung." Thesis, Stockholms universitet, Tyska, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-168144.

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The advertisement of menstrual products has traditionally been characterised by shame, discretion and euphemisms (Block Coutts and Berg 1993; Waschek 1995, Simes and Berg 2001). In the past few years, the theme of menstruation appears increasingly in the public eye and prompts the question of whether those qualities are still the dominant descriptors for advertising menstrual products. In order to study this, a critical discourse analysis was performed using the discourse-historical approach of Wodak and Reisigl (2016). The intention was to investigate – both qualitatively and quantitatively –

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24

Walker, Aretha A. "A study of the rhetoric of American advertising discourse." DigitalCommons@Robert W. Woodruff Library, Atlanta University Center, 2007. http://digitalcommons.auctr.edu/dissertations/1366.

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This study, exploring the nature of American advertising discourse, is guided by two overriding questions. First, "What is the nature of rhetoric in American advertising discourse?" and "How is the rhetoric of American advertising different from literature?" To answer these questions, the study examines the extended post-modern meaning of discourse and advertising, exploring both terms from the perspectives of humanists, sociologists, advertisers and communication experts. The study further discusses the nature of popular culture, of which advertising is a subgroup, and then explores the view

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Matviyenko, Olena. "The role of culture in the translation of advertisements: a comparative investigation of selected texts with German as source language and South African English as target language." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1187.

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The globalisation of economies and trade growth have made it necessary for international companies to communicate with consumers of different languages and cultures, since a major objective is to sell a standardised product to consumers with linguistic and cultural backgrounds which are different from those to which the manufacturers are accustomed. Once brought to a foreign country, the sales of a product must be promoted by way of advertising. To begin with, the method of advertising depends on the kind of product to be marketed. In addition, persuasive texts, which are characteristic of the

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Fuhrich, Kerstin [Verfasser], and Hans-Jörg [Akademischer Betreuer] Schmid. "Mixed-language and humorous advertising slogans / Kerstin Fuhrich ; Betreuer: Hans-Jörg Schmid." München : Universitätsbibliothek der Ludwig-Maximilians-Universität, 2017. http://d-nb.info/1167160231/34.

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Koteyko, Irina. "The language of print advertising in the UK : from corpus to model." Thesis, University College London (University of London), 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.669689.

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Ng, Man-yi Emily. "English in designs in Hong Kong." Hong Kong : University of Hong Kong, 2001. http://sunzi.lib.hku.hk:8888/cgi-bin/hkuto%5Ftoc%5Fpdf?B2347287x.

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Sum, Kit Ming. "A study of the discourse of advertisements : the Cantonese advertisements on television in Hong Kong." HKBU Institutional Repository, 1995. http://repository.hkbu.edu.hk/etd_ra/92.

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Mak, On Tat. "Discourse analysis on an online advertisement on skincare." HKBU Institutional Repository, 2003. http://repository.hkbu.edu.hk/etd_ra/485.

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31

Jörninge, Fridha. "The Language of Advertising : A qualitative study of gender representation in print advertisements." Thesis, Högskolan i Halmstad, Sektionen för humaniora (HUM), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-26604.

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The purpose of this essay was to investigate and highlight the strengths and shortcomings of Critical Discourse Analysis and Feminist Critical Discourse Analysis when used as an analytical tool. By comparing the representation of women and men in print advertisements, and how there may be a difference in language being used to describe both genders, including the use of sexist language, a critique of CDA and FCDA could be established. In order to establish this all areas of the advertisements had to be taken into account, including layout and images used. The ads were read and interpreted thro

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32

Westerholm, Jim. ""Damn good coffee" : Swear words and advertising." Thesis, Mälardalens högskola, Akademin för utbildning, kultur och kommunikation, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-36672.

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Swear words and their role in advertising have been debated for a long time. There has been a general sentiment that the use of swear words should be avoided in ads so they would not appear crass or offensive. Does this sentiment still reflect reality or could swear words be used to good effect in advertising? The aim of the present study is to find out how a number of informants react to the presence of swear words in advertisements, and what their general attitude toward swearing is. An online survey with 54 respondents provided quantitative data, and two group interviews supplemented it wit

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33

Qian, Kan. "Towards a pragmatic approach to the analysis of television advertisements." Thesis, Lancaster University, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.332041.

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34

Gustafsson, Maja. "Metadiscourse in advertising : Persuasion in online advertisements of makeup brands." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-71585.

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E-commerce has exploded and with that also advertisements online. To get customers to stay as customers with your company, advertisements become more and more persuasive. To measure this persuasion metadiscourse has been used as a method for this investigation. The aim of this paper is to find out the ways companies use language and discourse to entice customers and keep them buying products. The material chosen for this investigation was advertisements extracted from web pages of make-up brands. Hyland´s categories of metadiscourse were used to extract the relevant features from the advertise

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Itkin, Alexa King. "An Analysis of Magazine Advertising Language and the Portrayals of Aging in Cosmetics Advertisements." Thesis, The University of Arizona, 2010. http://hdl.handle.net/10150/156893.

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The following research examines how aging is portrayed in advertising targeting different age groups of women, by analyzing the specific language in beauty product advertisements. These advertisements were selected from three different magazines, each targeted toward a specific age group of women (median ages readership for each magazine: 30.3, 46, and 55 years old) The language in the beauty product advertisements was analyzed by looking at five unique factors. The five elements that determine how strongly the advertisement portrays aging are: implicitness, explicitness, implication of correc

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36

Gieszinger, Sabine. "The history of advertising language : the advertisements in "The Times " from 1788 to 1996 /." Frankfurt am Main (Allemagne) ; Berlin ; New-York : P. Lang, 2001. http://catalogue.bnf.fr/ark:/12148/cb38853574j.

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37

Hallberg, Antonia. "Den odugliga samariten : En sociosemiotisk analys av modellä̈sarna i Fö̈rsvarsmaktens rekryteringskampanjer." Thesis, Södertörns högskola, Institutionen för kultur och lärande, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-26303.

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I denna uppsats undersöker och identifierar jag språkliga strategier i kampanjtexter från Försvarsmakten. Undersökningen syftar till att med hjälp av en sociosemiotisk analys kartlägga de modelläsare som konstrueras i Försvarsmaktens rekryteringskampanjer för grundläggande militär utbildning. Undersökningsmaterialet består av printannonser från tre kampanjer genomförda mellan år 2012 och 2013. Metoden för undersökningen är lånad från Anders Björkvalls avhandling svensk reklam och dess modelläsare och består av en analysmodell baseras på Hallidays systemisk-funktionella grammatik. Modellen tar

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Lee, Yik Fung. "The discourse of advertisements in Hong Kong magazines." HKBU Institutional Repository, 1999. http://repository.hkbu.edu.hk/etd_ra/402.

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McKenna, Jennifer. "Idioms with a viable literal interpretation in German advertisements." Thesis, University of St Andrews, 2004. http://hdl.handle.net/10023/14537.

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An idiom is a set phrase which is relatively syntactically and semantically fixed, and which produces striking stylistic and rhetorical effects. Advertising is a discourse type which is particularly rich in idioms: around half of all the German advertisements examined from Stern magazine and the RTL television channel contain at least one idiom. The idioms tend to occur in prominent, emphatic textual positions, and approximately half of the idioms which appear are modified in some way. The modifications typically produce deliberately creative effects, suggesting that idioms are not as invariab

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Bever, Olga Alexeyevna. "Linguistic Landscapes of Post-Soviet Ukraine: Multilingualism and Language Policy in Outdoor Media and Advertising." Diss., The University of Arizona, 2010. http://hdl.handle.net/10150/194464.

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This research investigates language use in Linguistic Landscapes (LLs) of an urban center of post-Soviet eastern Ukraine The major focus is on how the signs represent linguistic, social and ideological phenomena in the context of competing local, national, and global language ideologies with Ukrainian, Russian and English in Cyrillic and Roman scripts. More than 100 pictures of public signs were selected and analyzed, from more than one thousand photographs.Detailed analyses of the signs show that the `one state - one language' official language policy is not effective in the predominantly Rus

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Djafarova, Elmira. "Language in tourism advertising : the contribution of figures of speech to the representation of tourism." Thesis, Northumbria University, 2008. http://nrl.northumbria.ac.uk/1581/.

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This study explores the ways figures of speech such as metaphors, puns and alliteration contribute to the creation of tourism images in print advertising. Extensive research has been conducted within the areas of advertising, tourism and linguistics. However, little has been done to emphasise the importance of textual analysis. The majority of the research used the more common visual semiotics approach in tourism. This study provides a detailed analysis of the figures of speech in tourism advertising. The choice of the above figures of speech was dictated by the previous research indicating th

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McAllister, Cindy Kay. "English language and culture cues found in advertisements in selected print publications for deaf and hard of hearing people /." Online version of thesis, 2008. http://hdl.handle.net/1850/8056.

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Christian, Rachel N. "Campaign Advertising: Examining the Differences Between Spanish and English Ads in the United States." Ohio University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1339688996.

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Ng, Man-yi Emily, and 吳敏儀. "English in designs in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31953189.

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Persson, Lotta. "The Language of Tourism : How the Tourism Industry Promotes Magic." Thesis, Högskolan i Halmstad, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-17803.

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To lure potential customers to buy a holiday away from home, most marketers incorporate certain semantic and pragmatic features into their promotional material: words and images are chosen with utmost care. The present study is conducted in order to reveal these semantic and pragmatic features and equally, to show how they highlight the concept of “magic”.This research is based on responses from six different interviews in which the interviewees had to describe twelve key words and key phrases taken from twelve tourism advertisements, in and out of context. Secondary material further consists

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Cueto, Elizabeth Patricia. "Characteristics of Florida's Hispanic advertising a content analysis of current advertisements airing on Spanish-language television /." [Gainesville, Fla.] : University of Florida, 2006. http://purl.fcla.edu/fcla/etd/UFE0013401.

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FERREIRA, MERGENFEL A. VAZ. "ADVERTISING AS A RESOURCE FOR CONTEXTUALIZATION IN THE TEACHING OF GERMAN AS A FOREIGN LANGUAGE (GFL)." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2005. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=6698@1.

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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO<br>Pensando a linguagem como um construto social inseparável do contexto situacional e cultural em que está ancorada, este estudo tem por objetivo principal descrever e analisar anúncios publicitários alemães veiculados na mídia impressa, verificando nos mesmos as relações entre seus diferentes componentes verbais e não-verbais. Esta análise baseou-se fundamentalmente nos pressupostos da Gramática Sistêmico-Funcional (Halliday, 1994), assim como nas categorias da Gramática Visual (Kress e Van Leeuwen, 1996). Deste modo, a descrição e an

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Edizel, Necati Bora. "Word embeddings with applications to web search and advertising." Doctoral thesis, Universitat Pompeu Fabra, 2019. http://hdl.handle.net/10803/669622.

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Word embeddings are a building block of many practical applications across NLP and related disciplines. In this thesis, we present theoretical analysis and algorithms to learn word embeddings. Moreover, we present applications of word embeddings that concern Web Search and Advertising. We start by presenting theoretical insights for one the most popular algorithm to learn word embeddings \textit{word2vec}. We also model \textit{word2vec} in Reinforcement Learning framework and showed that it's an off-policy learner with a fixed behavior policy. Then we present an off-policy learning algor

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Sloan, Andrea. "A textual analysis of the text type "advertisement" based on advertisements in German /." Thesis, McGill University, 1990. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=59874.

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This thesis examines German advertising texts and their text linguistic properties within a system of text typologies. Four different text type classification methods representative of typologies in German text linguistics are considered. Of these, Katharina Reiss's 1976 model is shown to be the most efficient for a textual analysis of advertising texts. Her communicative-functional approach to text analysis permits distinction of three variants of advertisements: those which appeal to reason, those which appeal to emotion and those which are of a dual nature (mixed). The thesis concentrates o

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Chan, Ka-yin. "Loan Words in advertisements in Japanese women's magazines." Click to view the E-thesis via HKUTO, 2003. http://sunzi.lib.hku.hk/hkuto/record/B31953785.

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