Relevant bibliographies by topics / Advertising, Magazine – United States

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Academic literature on the topic 'Advertising, Magazine – United States'

Author: Grafiati
Published: 4 June 2021
Last updated: 13 February 2022

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Journal articles on the topic "Advertising, Magazine – United States"

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Lascu, Dana-Nicoleta, Marta Marcheva, and Kendree Thieringer. "Magazine online advertising in France and the United States." Journal of Fashion Marketing and Management 20, no. 1 (March 14, 2016): 120–35. http://dx.doi.org/10.1108/jfmm-09-2014-0063.

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Purpose – The purpose of this paper is to investigate the online fashion sponsorship, shedding light on the content and appeal of online fashion magazine advertising. Heeding the call of researchers for cross-cultural advertising investigations, this research offers a comparison of online fashion magazine advertisements in France and the USA in terms of needs appeals, emotional appeals, and sex appeals. Design/methodology/approach – Elle and Vogue were identified as prominent fashion magazines with an online presence in France and the USA After pretesting to identify appeals that appeared most frequently in online fashion advertisements, a content analysis of website advertisements was conducted with the full population of online advertisements in the US and French Elle and Vogue at the time of the study. Findings – The research found that need appeals conform primarily to national character and that emotional advertising is more preponderant in French advertisements, whereas sexual advertising is more preponderant in US advertisements. For needs appeals, the need for affiliation was higher for US advertisements, whereas online French magazines advertisements were more likely to use guidance and safety appeals. The need for prominence, attention, and autonomy were higher for online US magazine advertisements, whereas French advertisements were more likely to use escape and aggression appeals. Originality/value – As fashion magazines develop an online presence that is well coordinated with their print fashion pages, it is important to understand how advertising sponsors on the magazines’ webpages target consumers. This study is a first step in providing cross-cultural comparative insights into advertising appeals in relation to national character and preferences.
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Gross, Barbara L., and Jagdish N. Sheth. "Time-Oriented Advertising: A Content Analysis of United States Magazine Advertising, 1890-1988." Journal of Marketing 53, no. 4 (October 1989): 76. http://dx.doi.org/10.2307/1251381.

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Gross, Barbara L., and Jagdish N. Sheth. "Time-Oriented Advertising: A Content Analysis of United States Magazine Advertising, 1890–1988." Journal of Marketing 53, no. 4 (October 1989): 76–83. http://dx.doi.org/10.1177/002224298905300406.

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Advertising appearing in Ladies' Home Journal reveals an increased emphasis on time-oriented concerns and product benefits. The study findings are consistent with claims that industrialization and urbanization are accompanied by time pressures and greater concern with time.
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Lee, Jaejin, and Hyejoon Rim. "Evolution of Corporate Social Responsibility: A Content Analysis of United States Magazine Advertising, 1980–2009." Journal of Promotion Management 24, no. 4 (October 23, 2017): 555–77. http://dx.doi.org/10.1080/10496491.2017.1380111.

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Howes, Robert. "Market conditions: The Brazilian LGBT+ press in the 1990s and 2000s - SuiGeneris and G Magazine." Brasiliana: Journal for Brazilian Studies 9, no. 1 (September 5, 2020): 332–56. http://dx.doi.org/10.25160/bjbs.v9i1.120154.

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This article charts the way that an idea originating in the United States – that homosexuals should be considered not as a marginalised minority but as a valuable niche market – was brought to Brazil by means of the glossy printed magazine, with its promise of attracting lucrative brand advertising. It examines two major titles –SuiGeneris and G Magazine – to show how the format was adapted in different ways to Brazilian conditions. This led to interactions with two existing factors, the LGBT+ social movement and the erotic male nude magazine, together with the contemporary phenomenon of celebrity culture. The article reviews scholarly research on the topic and tries to assess to what degree the original idea met its objectives, both on its own terms and within the wider social goal of combatting prejudice and discrimination against homosexuals.
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Nowak, Kjell. "Magazine Advertising in Sweden and the United States: Stable Patterns of Change, Variable Levels of Stability." European Journal of Communication 5, no. 4 (December 1990): 393–422. http://dx.doi.org/10.1177/0267323190005004002.

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Waterstrat, Janet, Jacquelyn Deeds, and Richard L. Harkess. "Assessment of the Native Plants Market in the Southeastern United States." HortScience 33, no. 4 (July 1998): 603e—603. http://dx.doi.org/10.21273/hortsci.33.4.603e.

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Recent trade journals and magazines report a widespread and increasingly popular trend encouraging the use of native plants in the landscape. A random sample of 528 Southern Nurserymen's Association 1996 members were surveyed to determine 1) if they had perceived the trend reported in trade and consumer publications towards the selection of native plants, and 2) if there are consistencies in demographic characteristics and aspects of advertising plans among the respondents. Forty-two percent of those surveyed responded. Respondents perceived an overall interest in native plants higher in 1996 than in 1991. Almost half of the respondents had increased quantity and variety of native plants in response to their perceptions; 28% had not responded in any way. Plant professionals who had responded to the perceived trend did not differ significantly from those who had not on selected demographic characteristics. Selected aspects of advertising did not differ significantly except for the extent to which consumer magazines were used as references for marketing strategies.
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Makowska, Marta. "Controversial advertising of medicines. A comparison between Poland and the United States." Annales. Etyka w Życiu Gospodarczym 21, no. 5 (March 22, 2018): 67–79. http://dx.doi.org/10.18778/1899-2226.21.5.06.

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For many years, the subject of aggressive marketing campaigns conducted by pharmaceutical companies has been raised in Poland. Drug ads are everywhere, on television, the radio, magazines and on the Internet. Therefore, it is extremely important is to ensure both their legal and ethical dimension. This article will present the differences between direct-to-consumer advertising of medicines in Poland and in the US. The dissimilarities result mainly from differences in legislation. In Poland, the law is much stricter than in the US. For example, in the United States companies are allowed to advertise prescription drugs directly to patients. In the whole of the European Union, and thus in Poland, it is strictly prohibited. The article will also present other regulations existing in Poland and in the United States and it will compare them. It will offer examples of violations of the law and ethics in the advertising of medicine in both countries. Lastly, it will briefly outline the negative consequences of unacceptable pharmaceutical marketing.
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Waller-Zuckerman, Mary Ellen. "“Old Homes, in a City of Perpetual Change”: Women's Magazines, 1890–1916." Business History Review 63, no. 4 (1989): 715–56. http://dx.doi.org/10.2307/3115961.

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Although the growth of inexpensive, widely distributed magazines that began in the United States in the 1890s has been noted, the role played by magazines directed specifically toward female readers has received little scholarly attention. The following article examines contents, personnel, and readership and advertising, pricing, production, and distribution techniques to demonstrate that the women's magazines were pioneers in many of these areas.
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Ross, Craig S., Elizabeth R. Henehan, and David H. Jernigan. "Youth Exposure to Alcohol Advertising in National Magazines in the United States, 2001–2011." American Journal of Public Health 107, no. 1 (January 2017): 136–42. http://dx.doi.org/10.2105/ajph.2016.303514.

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Dissertations / Theses on the topic "Advertising, Magazine – United States"

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Brookshire, Sara E. "A study of cigarette advertising content : analysis of model activity in magazine advertisements from 1986-2000." Virtual Press, 2003. http://liblink.bsu.edu/uhtbin/catkey/1272762.

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Since the Surgeon General linked smoking to lung cancer in 1965, controversy has surrounded the tobacco industry and its advertising methods. Research over the past thirty five years has focused on the effect of cigarette advertising on sales, the impact of tobacco advertisements on youth, and the content of the ads.A content analysis conducted by David Altman in 1987 analyzed model activity in cigarette advertisements in magazines from 1960-1985. Altman concluded that tobacco advertisers were targeting youth and women's markets differently through the frequent use of health and vitality themes in the advertisements. The present study is a replication of the 1987 content analysis. The same eight magazines were selected for the years 1986-2000: Cycle World, Ebony, Ladies Home Journal, Mademoiselle, Popular Science, Rolling Stone, Time, and TV Guide. Three coders studied 365 tobacco advertisements and evaluated the act of smoking, the presence of low tar and nicotine claims, and the vitality of smoking themes.The findings indicated an increase in the use of health and vitality themes in cigarette advertisements, just as in the original study. Low tar and nicotine claims, however, decreased in the advertisements in the present study despite having increased in the 1987 data. Also consistent with the original study was the higher frequency of health and vitality themes used in advertisements geared toward youth and women than in those targeting general audiences. The portrayal of the act of smoking decreased in both studies.The researcher concludes that tobacco advertisers continue to target youth and women with health and vitality themes, and therefore violate the industry's advertising code.
Department of Journalism
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Ho, Wai Kei Vickie. "Converging consumer culture : an inter-cultural comparison of sex appeal advertising in Hong Kong, China, the United States and the United Kingdom." HKBU Institutional Repository, 2008. http://repository.hkbu.edu.hk/etd_ra/932.

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Cicero, Michelle Elizabeth. "Rocketing into your daily life : Life magazine, the postwar advertising revolution, and the selling of the United States space program, 1957-1966 /." Electronic version (PDF), 2007. http://dl.uncw.edu/etd/2007-3/cicerom/michellecicero.pdf.

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Unyawong, Pornkamon. "A comparative study of attractiveness types in advertisements of women's magazines between United States and Thailand." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/2979.

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The study determined how Thai and U.S. advertisements reflected women's attractiveness. Advertisements from the Thai and U.S. editions of Elle and Cosmopolitan magazines from January 2005 to January 2006 were analyzed using the content analysis method. The author created a code book with definitions of all categories to be used as guidelines for the analysis, an itemized code sheet, and training criteria. Two coders who were proficient in both Thai and English collected the data for the study. The Statistical Package for the Social Sciences (SPSS) was utilized as a tool to analyze the data gathered. Results indicated that there were both similarities and differences in the specifics, but what remained constant is the use of beautiful women to sell clothing and beauty products. The findings suggest that Thai and U.S. advertisers should apply the similiarities found in the study in their cross-cultural advertising campaigns. In addition, advertisers should be aware of differences and create advertisements that reflect attractiveness values of each culture.
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LeCoe-Cannucci, Kathleen Dianne. "Social construction of sexual equality in distilled beverage advertising." PDXScholar, 1989. https://pdxscholar.library.pdx.edu/open_access_etds/4058.

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One aspect of the role of advertising in the process of maintaining and reinforcing or challenging the socially constructed worlds of maleness and femaleness, and especially the portrayal of the "woman's place," was explored in this study.
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Merrell, Mindy A. "Societal food-related values as reflected in magazine advertisements: a content analysis 1933-1983." Thesis, Virginia Tech, 1985. http://hdl.handle.net/10919/43575.

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Enríquez, David. "A content analysis of print advertising in Hispanic magazines." CSUSB ScholarWorks, 1997. https://scholarworks.lib.csusb.edu/etd-project/1359.

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Bargagliotti, Vicki Marie. "Content analysis of visual manipulation" and metaphors used in national news magazines during the 1996 presidential elections." Scholarly Commons, 1998. https://scholarlycommons.pacific.edu/uop_etds/2342.

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This investigation is based upon the old, but popular Chinese Proverb- "one picture is worth more than a thousand words" (Bartlett, 1980, p. 132). This researcher examined presidential campaign photographs in hopes of finding a possible media bias toward political candidates. This study confirmed two previous studies (Moriarty and Popovich, 1991 and Moriarty and Garramone, 1986), which reported that the media does, in fact, attempt to balance the visual coverage of political candidates during a presidential election. All visuals, including photographs and illustrations from Time, Newsweek and U.S. News & World Report of candidates Bill Clinton and Bob Dole were used for this study. Data from these national news magazines were collected from September 2 (the kick-off after the Labor Day) to November 4 (the weekly edition just prior to the election on November 5). Moriarty and Garramone ( 1986) developed coding definitions to identify 15 visual attributes of presidential campaign photographs. These attributes include: activity, posture, arms, bands, eyes, expression, interaction, camera angle, portrayal, position, size, props, setting, dress and family association. All visuals were coded as more favorable, less favorable or neutral. A total of 282 visuals were used in this study. The results concluded that Bill Clinton was in 183 visuals, while Dole was in 99 visuals. If one looks at the sheer number or quantity of the visuals, they would assume that Clinton did out photograph Dole. This assumption would lead one to believe that the media was biased, but in fact, most of the visuals that were coded were "more favorable" to both of the candidates.
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Kwinn, Michael John. "Evaluating military recruitment to determine the relative efficiencies of joint versus service-specific advertising /." Full text (PDF) from UMI/Dissertation Abstracts International, 2000. http://wwwlib.umi.com/cr/utexas/fullcit?p3004309.

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Wang, Wenlin. "A comparison of cosmetic advertising between the United States and Taiwan: A content analysis." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2942.

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The purpose of this research is to determine the extent of standardization of cosmetics advertising in Taiwanese and American magazines and to determine the brands and products most prevalently advertised in these two countries. The advertisements sampled were from Vogue and Cosmopolitan women's magazines, issues September 2004 to February 2005.
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Books on the topic "Advertising, Magazine – United States"

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Manipulating images: World War II mobilization of women through magazine advertising. Lanham, Md: Rowman & Littlefield, 2011.

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Popp, Richard K. The holiday makers: Magazines, advertising, and mass tourism in postwar America. Baton Rouge: Louisiana State University Press, 2012.

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The girl on the magazine cover: The origins of visual stereotypes in American mass media. Chapel Hill: University of North Carolina Press, 2001.

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Kitch, Carolyn L. The girl on the magazine cover: The origins of visual stereotypes in American mass media. Chapel Hill: University of North Carolina Press, 2001.

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Fowler, Erika Franklin, Michael M. Franz, and Travis N. Ridout. Political Advertising in the United States. Boulder, CO : Westview Press, 2016.: Routledge, 2018. http://dx.doi.org/10.4324/9780429498275.

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Ritvo, Elizabeth A., and Jonathan M. Albano. Advertising law. [Boston, MA]: MCLE, 2011.

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Dertouzos, James N. The effects of military advertising: Evidence from the advertising mix test. Santa Monica, CA: Rand Corp., 1989.

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Lewis, Gannett. Magazine Beach. New York: HarperPrism, 1996.

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R, Nevett T., ed. Voluntary regulation of advertising: A comparative analysis of the United Kingdom and the United States. Lexington, Mass: Lexington Books, 1987.

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Kamp, Philip Vande. Commodity promotion programs in the United States. Ithaca, N.Y: Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, 1999.

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Book chapters on the topic "Advertising, Magazine – United States"

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Fowler, Erika Franklin, Michael M. Franz, and Travis N. Ridout. "The Regulation of Advertising." In Political Advertising in the United States, 13–40. Boulder, CO : Westview Press, 2016.: Routledge, 2018. http://dx.doi.org/10.4324/9780429498275-2.

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Wilde, Parke. "Food Labeling and Advertising." In Food Policy in the United States, 170–88. Second edition. | New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315470337-9.

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Fowler, Erika Franklin, Michael M. Franz, and Travis N. Ridout. "The Unintended Effects of Advertising." In Political Advertising in the United States, 161–82. Boulder, CO : Westview Press, 2016.: Routledge, 2018. http://dx.doi.org/10.4324/9780429498275-8.

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Fowler, Erika Franklin, Michael M. Franz, and Travis N. Ridout. "The Internet, Social Media, and Advertising." In Political Advertising in the United States, 115–36. Boulder, CO : Westview Press, 2016.: Routledge, 2018. http://dx.doi.org/10.4324/9780429498275-6.

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Fowler, Erika Franklin, Michael M. Franz, and Travis N. Ridout. "The Volume and Content of Political Advertising." In Political Advertising in the United States, 41–66. Boulder, CO : Westview Press, 2016.: Routledge, 2018. http://dx.doi.org/10.4324/9780429498275-3.

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Fowler, Erika Franklin, Michael M. Franz, and Travis N. Ridout. "Buying and Targeting Political Advertising on Television." In Political Advertising in the United States, 87–114. Boulder, CO : Westview Press, 2016.: Routledge, 2018. http://dx.doi.org/10.4324/9780429498275-5.

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Fowler, Erika Franklin, Michael M. Franz, and Travis N. Ridout. "Introduction." In Political Advertising in the United States, 1–12. Boulder, CO : Westview Press, 2016.: Routledge, 2018. http://dx.doi.org/10.4324/9780429498275-1.

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Fowler, Erika Franklin, Michael M. Franz, and Travis N. Ridout. "How Ads Are Created and Tested." In Political Advertising in the United States, 67–86. Boulder, CO : Westview Press, 2016.: Routledge, 2018. http://dx.doi.org/10.4324/9780429498275-4.

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Fowler, Erika Franklin, Michael M. Franz, and Travis N. Ridout. "Influence and Persuasion: Studying the Intended Effects of Advertising." In Political Advertising in the United States, 137–60. Boulder, CO : Westview Press, 2016.: Routledge, 2018. http://dx.doi.org/10.4324/9780429498275-7.

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Fowler, Erika Franklin, Michael M. Franz, and Travis N. Ridout. "The Future of Political Advertising and Its Role in Our Society." In Political Advertising in the United States, 183–92. Boulder, CO : Westview Press, 2016.: Routledge, 2018. http://dx.doi.org/10.4324/9780429498275-9.

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Conference papers on the topic "Advertising, Magazine – United States"

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Yoon, Sukki, Yeonshin Kim, and Tae Hyun Baek. "EFFORT INVESTMENT IN PERSUASIVENESS: A COMPARATIVE STUDY OF ENVIRONMENTAL ADVERTISING IN THE UNITED STATES AND KOREA." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.10.06.

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Heyn, Toby, Andrew Seidl, Hammad Mazhar, David Lamb, Alessandro Tasora, and Dan Negrut. "Enabling Computational Dynamics in Distributed Computing Environments Using a Heterogeneous Computing Template." In ASME 2011 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2011. http://dx.doi.org/10.1115/detc2011-48347.

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This paper describes a software infrastructure made up of tools and libraries designed to assist developers in implementing computational dynamics applications running on heterogeneous and distributed computing environments. Together, these tools and libraries compose a so called Heterogeneous Computing Template (HCT). The heterogeneous and distributed computing hardware infrastructure is assumed herein to be made up of a combination of CPUs and GPUs. The computational dynamics applications targeted to execute on such a hardware topology include many-body dynamics, smoothed-particle hydrodynamics (SPH) fluid simulation, and fluid-solid interaction analysis. The underlying theme of the solution approach embraced by HCT is that of partitioning the domain of interest into a number of sub-domains that are each managed by a separate core/accelerator (CPU/GPU) pair. Five components at the core of HCT enable the envisioned distributed computing approach to large-scale dynamical system simulation: (a) a method for the geometric domain decomposition and mapping onto heterogeneous hardware; (b) methods for proximity computation or collision detection; (c) support for moving data among the corresponding hardware as elements move from subdomain to subdomain; (d) numerical methods for solving the specific dynamics problem of interest; and (e) tools for performing visualization and post-processing in a distributed manner. In this contribution the components (a) and (c) of the HCT are demonstrated via the example of the Discrete Element Method (DEM) for rigid body dynamics with friction and contact. The collision detection task required in frictional-contact dynamics; i.e., task (b) above, is discussed separately and in the context of GPU computing. This task is shown to benefit of a two order of magnitude gain in efficiency when compared to traditional sequential implementations. Note: Reference herein to any specific commercial products, process, or service by trade name, trademark, manufacturer, or otherwise, does not imply its endorsement, recommendation, or favoring by the US Army. The views and opinions of authors expressed herein do not necessarily state or reflect those of the United States Army, and shall not be used for advertising or product endorsement purposes.
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Reports on the topic "Advertising, Magazine – United States"

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Stoker, Carol, and Stephen Mehay. Recuiting, Advertising and Marketing Strategies in All-Volunteer Force Nations: Case Studies of Canada, Australia, the United Kingdom, and the United States. Fort Belvoir, VA: Defense Technical Information Center, December 2011. http://dx.doi.org/10.21236/ada557589.

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