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Dissertations / Theses on the topic 'Advertising, Magazine – United States'

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Published: 4 June 2021

Last updated: 13 February 2022

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1

Brookshire, Sara E. "A study of cigarette advertising content : analysis of model activity in magazine advertisements from 1986-2000." Virtual Press, 2003. http://liblink.bsu.edu/uhtbin/catkey/1272762.

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Since the Surgeon General linked smoking to lung cancer in 1965, controversy has surrounded the tobacco industry and its advertising methods. Research over the past thirty five years has focused on the effect of cigarette advertising on sales, the impact of tobacco advertisements on youth, and the content of the ads.A content analysis conducted by David Altman in 1987 analyzed model activity in cigarette advertisements in magazines from 1960-1985. Altman concluded that tobacco advertisers were targeting youth and women's markets differently through the frequent use of health and vitality themes in the advertisements. The present study is a replication of the 1987 content analysis. The same eight magazines were selected for the years 1986-2000: Cycle World, Ebony, Ladies Home Journal, Mademoiselle, Popular Science, Rolling Stone, Time, and TV Guide. Three coders studied 365 tobacco advertisements and evaluated the act of smoking, the presence of low tar and nicotine claims, and the vitality of smoking themes.The findings indicated an increase in the use of health and vitality themes in cigarette advertisements, just as in the original study. Low tar and nicotine claims, however, decreased in the advertisements in the present study despite having increased in the 1987 data. Also consistent with the original study was the higher frequency of health and vitality themes used in advertisements geared toward youth and women than in those targeting general audiences. The portrayal of the act of smoking decreased in both studies.The researcher concludes that tobacco advertisers continue to target youth and women with health and vitality themes, and therefore violate the industry's advertising code.
Department of Journalism

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2

Ho, Wai Kei Vickie. "Converging consumer culture : an inter-cultural comparison of sex appeal advertising in Hong Kong, China, the United States and the United Kingdom." HKBU Institutional Repository, 2008. http://repository.hkbu.edu.hk/etd_ra/932.

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3

Cicero, Michelle Elizabeth. "Rocketing into your daily life : Life magazine, the postwar advertising revolution, and the selling of the United States space program, 1957-1966 /." Electronic version (PDF), 2007. http://dl.uncw.edu/etd/2007-3/cicerom/michellecicero.pdf.

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4

Unyawong, Pornkamon. "A comparative study of attractiveness types in advertisements of women's magazines between United States and Thailand." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/2979.

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The study determined how Thai and U.S. advertisements reflected women's attractiveness. Advertisements from the Thai and U.S. editions of Elle and Cosmopolitan magazines from January 2005 to January 2006 were analyzed using the content analysis method. The author created a code book with definitions of all categories to be used as guidelines for the analysis, an itemized code sheet, and training criteria. Two coders who were proficient in both Thai and English collected the data for the study. The Statistical Package for the Social Sciences (SPSS) was utilized as a tool to analyze the data gathered. Results indicated that there were both similarities and differences in the specifics, but what remained constant is the use of beautiful women to sell clothing and beauty products. The findings suggest that Thai and U.S. advertisers should apply the similiarities found in the study in their cross-cultural advertising campaigns. In addition, advertisers should be aware of differences and create advertisements that reflect attractiveness values of each culture.

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5

LeCoe-Cannucci, Kathleen Dianne. "Social construction of sexual equality in distilled beverage advertising." PDXScholar, 1989. https://pdxscholar.library.pdx.edu/open_access_etds/4058.

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One aspect of the role of advertising in the process of maintaining and reinforcing or challenging the socially constructed worlds of maleness and femaleness, and especially the portrayal of the "woman's place," was explored in this study.

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6

Merrell, Mindy A. "Societal food-related values as reflected in magazine advertisements: a content analysis 1933-1983." Thesis, Virginia Tech, 1985. http://hdl.handle.net/10919/43575.

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7

Enríquez, David. "A content analysis of print advertising in Hispanic magazines." CSUSB ScholarWorks, 1997. https://scholarworks.lib.csusb.edu/etd-project/1359.

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8

Bargagliotti, Vicki Marie. "Content analysis of visual manipulation" and metaphors used in national news magazines during the 1996 presidential elections." Scholarly Commons, 1998. https://scholarlycommons.pacific.edu/uop_etds/2342.

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This investigation is based upon the old, but popular Chinese Proverb- "one picture is worth more than a thousand words" (Bartlett, 1980, p. 132). This researcher examined presidential campaign photographs in hopes of finding a possible media bias toward political candidates. This study confirmed two previous studies (Moriarty and Popovich, 1991 and Moriarty and Garramone, 1986), which reported that the media does, in fact, attempt to balance the visual coverage of political candidates during a presidential election. All visuals, including photographs and illustrations from Time, Newsweek and U.S. News & World Report of candidates Bill Clinton and Bob Dole were used for this study. Data from these national news magazines were collected from September 2 (the kick-off after the Labor Day) to November 4 (the weekly edition just prior to the election on November 5). Moriarty and Garramone ( 1986) developed coding definitions to identify 15 visual attributes of presidential campaign photographs. These attributes include: activity, posture, arms, bands, eyes, expression, interaction, camera angle, portrayal, position, size, props, setting, dress and family association. All visuals were coded as more favorable, less favorable or neutral. A total of 282 visuals were used in this study. The results concluded that Bill Clinton was in 183 visuals, while Dole was in 99 visuals. If one looks at the sheer number or quantity of the visuals, they would assume that Clinton did out photograph Dole. This assumption would lead one to believe that the media was biased, but in fact, most of the visuals that were coded were "more favorable" to both of the candidates.

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9

Kwinn, Michael John. "Evaluating military recruitment to determine the relative efficiencies of joint versus service-specific advertising /." Full text (PDF) from UMI/Dissertation Abstracts International, 2000. http://wwwlib.umi.com/cr/utexas/fullcit?p3004309.

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10

Wang, Wenlin. "A comparison of cosmetic advertising between the United States and Taiwan: A content analysis." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2942.

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The purpose of this research is to determine the extent of standardization of cosmetics advertising in Taiwanese and American magazines and to determine the brands and products most prevalently advertised in these two countries. The advertisements sampled were from Vogue and Cosmopolitan women's magazines, issues September 2004 to February 2005.

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11

Clark, Caroline. "Ms. magazine : an ideological vehicle in a consumer setting." Thesis, McGill University, 1993. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=69627.

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This thesis traces the history and development of Ms. magazine, in its three incarnations, between 1972 and 1992. Since its inception as a distinctly feminist monthly, Ms. has drifted between two categories of popular cultural artifacts (mainstream consumer culture and feminist counterculture) while distingishing itself as the only national feminist monthly in the United States, a key economic and symbolic feminist institution. The author compares the economic bases, ideological orientations and readerships of Ms. three incarnations in order to examine and the ways in which an ideological vehicle negotiates a consumer setting like the women's magazine industry. While serving to highlight debates surrounding the limitations of liberal feminist ideology, the history and development of Ms. magazine also raises questions concerning the validity of categories like "mainstream consumer culture/feminist counterculture" where contemporary women's media are concerned.

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12

Molin, Peter Castle. "Middling fiction Antebellum magazine story style, substance, and sensibility /." [Bloomington, Ind.] : Indiana University, 2007. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3276693.

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13

Moore, Tomas I. "Army television advertising : recruiting and image-building in the era of the AVF." Thesis, Manhattan, Kan. : Kansas State University, 2009. http://hdl.handle.net/2097/1408.

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14

Bisel, Jane Ferree. "Advertising and the "American myth" in Italy, 1946-1955." Thesis, McGill University, 1985. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=63313.

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15

Chu, Ka Man Carman. "A content analysis of print advertising from the United States and Hong Kong." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3248.

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16

Tan, Ya Hsuan Sunny. "A content analysis of print advertisements from the United States and Taiwan." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2704.

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This study is conducted through content analysis to determine the degree of advertising standardization between the United States and Taiwan. Based on the literature review the impact of standardization versus localization advertising strategies is discussed.

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17

Bullock, David Alan. "The influence of political attack advertising on undecided voters: An experimental study of campaign message strategy." Diss., The University of Arizona, 1994. http://hdl.handle.net/10150/186608.

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This study examined in an experimental setting the influence of comparative message strategies in political attack advertising messages on voter perceptions of the attacker and of the targeted candidate. Relying on theories of social cognition (Fiske & Taylor, 1991), the study posited that, among voters unfamiliar with either candidate, ambiguous and image-based attack messages would facilitate greater negative attitude shifts toward both candidates than other attack message strategies. Attacks were found to lower perceptions of both targeted and attacking candidates regardless of message strategy. Image-based attacks lowered perceptions of targeted candidates significantly more than issue-based attacks but did not influence perceptions of attackers significantly. Level of ambiguity did not appear to influence voter perception of targeted or attacking candidates.

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18

Payne, Beth A. (Beth Ann). "A Content Analysis of the Depiction of Women in Television Presidential Advertising from 1952 to 1976." Thesis, University of North Texas, 1991. https://digital.library.unt.edu/ark:/67531/metadc500385/.

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From the television advertisements made by presidential candidates from 1952 to 1976, this study analyzed the 131 advertisements that contained women. The analysis used the following descriptors: Number of Women's Roles, Age, Occupation, Marital Status, Locale, Concerns, and Status Relative to the Candidate. The results indicate that women are most likely to be shown as physically present although not speaking, in the 18 to 30 age group, belonging to a non-business atmosphere yet outside the home, and of an unknown marital status, and will not be shown in the same frame as the candidate. Womens' images in these advertisements were most commonly associated with issues involving the cost of living, taxes, pro-Nixon, and social security.

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19

Almojel, Suliman. "Characteristics of United States Seafood Consumers." UKnowledge, 2016. http://uknowledge.uky.edu/agecon_etds/38.

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In this thesis, I conducted an analysis of the consumption patterns associated with demographic and socio-economic characteristics, using Tobit and double-hurdle models. Data were collected for 11,574 households from the US Bureau of Labor Statistics for the year of 2014. Specific determinants included household size, age, income, gender, education, race, region, marital status, and whether the household lived in a coastal state. The results reveal that seafood expenditures are sequential decisions. Asian racial groups, households headed by married couples, a large number of members in households, higher income households, and households residing in the Atlantic and Gulf Coasts were variables that significantly impacted seafood expenditures.

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20

Baird-Harris, Kay. "Fair balance? An analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising." Thesis, University of North Texas, 2009. https://digital.library.unt.edu/ark:/67531/metadc12077/.

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Prescription drug direct-to-consumer advertising (DTCA) has been a subject of controversy in recent years. Though government regulations require equivalent prominence of risks and benefits, there is concern about the ability of consumers with limited health literacy to fully comprehend the risks and benefits associated with drug use. Evaluating the images in DTCA is important because individuals may rely on the visual message if the wording is overly complex. Using semiotics, this study aims to evaluate whether there is functional equivalence in the presentation of risk and benefit information in prescription drug direct-to-consumer television advertising. A new analytical method is created and used to assess the consistency between the messages contained in the voice track, the primary visual images, and the superscript/ subscript text. The results indicate that risk and benefit messages in this DTCA sample lack functional equivalence. However, it is important to properly frame these findings as the study does not evaluate viewer comprehension of the various message structures.

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21

Li, Beibin. "A comparison of the information content of TV advertising in the United States and the People's Republic of Chinna." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1996. http://www.kutztown.edu/library/services/remote_access.asp.

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22

Busse, Michele Conrady Chet Guy. "Got silk? buying, selling, and advertising British luxury imports during the Stamp Act Crisis /." [Denton, Tex.] : University of North Texas, 2007. http://digital.library.unt.edu/permalink/meta-dc-3993.

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23

Qi, Ma. "A Case Study of L’Oreal/Maybelline Advertising in the United States and China." Marietta College / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=marietta1304363651.

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24

Philips, Paul L. (Paul Lee). "A Descriptive Analysis of Political Campaign Advertising of the 1972 Presidential Campaign." Thesis, North Texas State University, 1987. https://digital.library.unt.edu/ark:/67531/metadc504589/.

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The purpose of this research was to determine the aural and visual issues present in televised political campaign advertising of the 1972 Presidential election year. Content analysis was the method employed to determine these issues. The campaign commercials of George McGovern and Richard Nixon were the subject of the analysis. The issues coded were Social Welfare, Natural Resources, Labor, Management, Civil Rights, Economy, Foreign Affairs, Vietnam, Government, Public Order, Defense, Republicans, and Democrats. The results show that the campaigns used issues appearing in network news coverage, the percentage of time each campaign spent on the issues, and that the aural content was supported by the visual images in the commercials.

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25

Mellen, Robbin B. "Presidential campaign appearances in midterm U.S. House elections, 1982-2006." Pullman, Wash. : Washington State University, 2010. http://www.dissertations.wsu.edu/Dissertations/Spring2010/R_Mellen_040610.pdf.

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26

Busse, Michele Conrady. "Got Silk?: Buying, Selling, and Advertising British Luxury Imports During the Stamp Act Crisis." Thesis, University of North Texas, 2007. https://digital.library.unt.edu/ark:/67531/metadc3993/.

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Despite the amount of scholarship on the Stamp Act Crisis, no study has used advertisements as a main source. This study attempts to show that a valuable, objective source has been overlooked, through the quantitative analysis of 5,810 advertisements before, during and after the Stamp Act Crisis from five port cities: Boston, Charleston, Philadelphia, New York, and Portsmouth. The findings reveal the colonists' strong connection to imported British luxury goods, and a lack of interest in American-made goods, especially before and after the boycott. Advertisements also demonstrate that the decision of many merchants to place the needs and expectations of their community before their own personal gain offered a rare economic opportunity for others. The colonists' devotion to imports tested the strength of the boycott, especially among Boston merchants, who continued to advertise imported goods a good deal more than any other city. This lack of dedication to the boycott on the part of the Boston merchants shows disunity among the colonies, at a time when many argue was the first instance of colonial nationalism. Capitalism challenged and undermined a commitment to communal sentiments such as nationalism. Moreover, if Americans did share a sense of nationhood during the Stamp Act Crisis, it cannot be gauged by a rejection of "Englishness."

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27

Christian, Rachel N. "Campaign Advertising: Examining the Differences Between Spanish and English Ads in the United States." Ohio University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1339688996.

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Busse, Michele Conrady. "Got silk? : buying, selling, and advertising British luxury imports during the Stamp Act Crisis /." Ann Arbor, Mich. : UMI, 2008. http://digital.library.unt.edu/permalink/meta-dc-3993.

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29

Hanpongpandh, Peeraya. "A comparison of perceptions of public relations, marketing, and advertising educators toward integrated marketing communications." Virtual Press, 1994. http://liblink.bsu.edu/uhtbin/catkey/917012.

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This thesis sought to answer the research question: How do the top educators in the area of public relations, marketing, and advertising perceive the concept of integrated marketing communications as compared to one another?The mail survey applying Q methodology was sent to 15 top educators in each of the three fields in the United States for a total sample of 45 educators. A total of twenty-five responses were returned representing 55.5 percent of the sample. When the respondents were analyzed by discipline, there were eight responses from the pubic relations educators, nine from the marketing educators, and eight from the advertising educators. As a result the responses from each disciplines comprised, respectively, 53.3 percent, 60 percent, and 53.33 percent of the total sample.The statements in Q-Sorting were collected from the review of literature and in interviews with the Ball State University advertising, and public relations professors. Each statement either agreed or disagreed with the perception of integrated marketing communications. Each educator was asked to indicate how strongly they agreed or disagreed with each statement.A computer program developed for Q-Methodology studies was used to extract the factors from the educators' responses. After the Q-Sorts were tabulated, the researcher identified two factors, Factor I, and Factor II. The majority of Factor I respondents were the marketing, and advertising educators. The majority of Factor II respondents were public relations educators.The researcher concluded that these two groups had clearly different attitudes toward IMC. Stated in another way, marketing educators and advertising educators had similar perceptions of IMC, while public relations educators perceived the IMC concept very differently. Public relations educators indicated that the concept of IMC would be acceptable if it should be viewed as a total organizational communications function.
Department of Journalism

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30

SAMRA, RISE JANE. "THE CHANGING IMAGE OF THE CHRYSLER CORPORATION (1979-1980): A DRAMATISTIC ANALYSIS." Diss., The University of Arizona, 1985. http://hdl.handle.net/10150/187966.

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The economic analysts on Wall Street had all but signed Chrysler's death certificate when Lee Iacocca took the reins of a floundering corporate giant in 1979. At this writing (1985) Chrysler's $1.2 billion in government backed loans has been paid back seven years ahead of schedule and the company has reported profits well over $550 million. During Chrysler's recovery, a large public relations and advertising campaign was launched to promote Chrysler's new products and to present consumers with a more positive image of the company. This study was undertaken for two purposes. The first was to examine the changes in the presentation and content of Chrysler's image during the campaign. The second was to undertake a Burkean analysis of the persuasive messages of the campaign in order to assess their motivational structure, ideological perspective and potential effectiveness. How did the image of the Chrysler Corporation change from the time of the federally approved loan in 1979 to its repayment of loans in 1983? To answer the question, this writer employed a method of Burkean analysis to assess the rhetorical values of the Chrysler-paid media campaign. Uncontrolled media coverage was also examined, since it constituted a significant part of the rhetorical situation to which the paid media campaign had to respond. The results were a profile of Chrysler's attempts to gain identification with its constituents. What was the motivational and ideological thrust of the appeals? It was discovered that prior to the federal loan guarantee, Chrysler utilized scenic arguments claiming its own victimage. High energy costs, Japanese imports, runaway inflation, and government regulations were cited as factors contributing to its financial difficulties. After Chrysler successfully repaid its loan, its message was changed to emphasize the Agent: We the New Chrysler Corporation have great leadership and competence and these are the ingredients that led to our success. Chrysler's financial success provided the basis for changing its image from that of a failure to that of a hero.

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31

Leweke, Robert W. "Advertising and social responsibility as models of the press : a study of three local newspapers /." Thesis, This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-06112009-063325/.

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32

Smith, Elizabeth A. "Living in the American style : an analysis of House Beautiful magazine, 1935-1955." Thesis, Manhattan, Kan. : Kansas State University, 2009. http://hdl.handle.net/2097/2363.

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33

Bender, Lorraine D. "A content analysis of food and nutrition television advertisements." FIU Digital Commons, 1988. http://digitalcommons.fiu.edu/etd/1499.

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Television (TV) reaches more people than any other medium which makes it an important source of health information. Since TV ads often offer information obliquely, this study investigated implied health messages found in food and nutrition TV ads. The goals were to determine the proportion of food and nutrition ads among all TV advertising and to use content analysis to identify their implied messages and health claims. A randomly selected sample of TV ads were collected over a 28-day period beginning May 8, 1987. The sample contained 3547 ads; 725 (20%) were food-related. All were analyzed. About 10% of food-related TV ads contained a health claim. Twenty-five representative ads of the 725 food ads were also reviewed by 10 dietitians to test the reliability of the instrument. Although the dietitians agreed upon whether a health claim existed in a televised food ad, their agreement was poor when evaluating the accuracy of the claim. The number of food-related ads dropped significantly on Saturday, but the number of alcohol ads rose sharply on Saturday and Sunday. Snack ads were shown more often on Thursday, but snack commercials were also numerous on Saturday morning and afternoon, as were cereal ads. Ads for snack foods accounted for the greatest proportion of ads (20%) while fast food accounted for only 7%. Alcohol constituted about 9% of all food and nutrition ads.

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Tribunella, Kari. "A content analysis of alcohol incidents on ABC, CBS, FOX, and NBC during prime-time television in 2001." Virtual Press, 2001. http://liblink.bsu.edu/uhtbin/catkey/1221307.

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Within the past twenty years, an abundant amount of research has been done on how alcohol advertising and alcohol portrayals affect society. The most common studies have examined the influence alcohol advertising and alcohol portrayals have or do not have on adolescents, the relationship between alcohol content and the level of consumption, and how adults and under-age drinkers perceive drinking incidents.The present study is a content analysis examining how four networks- ABC, CBS, FOX, and NBC vary in the amount of alcohol incidents shown in prime-time programming.The two-week study began on Sunday, May 20, 2001 and ended on Saturday, June 2, 2001 from 8 to 11 p.m. each evening. Alcohol incidents were classified as either a physical or verbal reference, as well as an appearance. Physical references were further categorized as the type of theme represented, the venue of the incident, and the type of drink involved.The findings suggest that the FOX and NBC networks air programs that present more alcohol incidents and themes of socialization than ABC and CBS. Therefore the researcher concludes that because of the target audience age is younger for FOX and NBC, these networks are more inclined to show more alcohol incidents and socialization themes versus the ABC and CBS networks, which have an older target viewing audience.
Department of Journalism

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35

Eamsobhana, Sudawadee. "The cross-cultural research of United States and Thailand: The relationship between celebrity endorsers and types of product endorsed." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2845.

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The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.

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Stoker, Carol, and Stephen Mehay. "Recruiting, advertising and marketing strategies in all-volunteer force nations case studies of Canada, Australia, the United Kingdom, and the United States." Monterey, California. Naval Postgraduate School, Graduate School of Business and Public Policy, 2011. http://hdl.handle.net/10945/24422.

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Saritmuthakul, Natsuda. "Female sports endorsement and attitudes toward brands and advertisements." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2861.

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38

Banchuen, Woraphat. "A comparative study of product placement in movies in the United States and Thailand." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3265.

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The purpose of this research was to compare the presence of product placement in movies across two different cultures, namely the U.S. and Thailand. In particular, this research examined the frequency of product placement in movies, the position of product placement in movies, and the target audiences in the U.S. and Thailand.

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39

Barton, Mica Waggoner. "A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach." Thesis, University of North Texas, 1998. https://digital.library.unt.edu/ark:/67531/metadc279180/.

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This study demonstrates how discourse is used to construct popular myths. This study analyzes magazine advertisements used by businesses in overcoming the rhetorical problem posed by a public opinion that blamed them for environmental problems. This study shows how businesses used advertisements to construct a popular myth that businesses were doing their part in overcoming the environmental crisis.

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40

Sullivan, Nate. "The "Varga Girl" Trials| The struggle between Esquire magazine and the U. S. Post Office, and the appropriation of the pin-up as a cultural symbol." Thesis, University of Nebraska at Kearney, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=1542061.

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Between 1943-46 Esquire magazine and the U.S. Post Office Department engaged in an extraordinary legal battle over the publication's content. Postmaster General Frank C. Walker took particular offense to the Varga Girl, Esquire's most popular pin-up illustration. The series of trials quickly turned into a circus-like spectacle as the press covered the testimonies of a host of high-profile witnesses called in to offer their opinion on the morality of the pin-up. Among the witnesses were H. L. Mencken, suffragist Anna Kelton Wiley, Rev. Peter Marshall, and others. After numerous appeals from both sides, in 1946 the Supreme Court ruled unanimously in favor of Esquire in Hannegan vs. Esquire, Inc. The "Varga Girl" Trials are an important event in American cultural history. They provide a glimpse into the social mores of the World War II era, highlighting deep divisions over issues of gender role construction and sexuality. The trials also had profound implications for postwar America. The Supreme Court's decision sanctioned the pin-up as a socially acceptable symbol. In the early postwar era, the pin-up increasingly came to be perceived as a model of domestic womanhood. In this context, she spoke powerfully to both women and men, informing them of their respective gender roles. The decision also spurred an unprecedented increase in pornographic magazines during the 1950s, and was widely regarded as an indicator of society's acceptance of women as sex objects. An examination of the "Varga Girl" Trials provides an opportunity for the pin-up to be understood in historical context. She is a symbol of traditional gender role construction that has had a far-reaching impact on American culture. Although obscure, the "Varga Girl" Trials have much to say about the American way of life.

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Li, Xinghua. "Communicating the "incommunicable green": a comparative study of the structures of desire in environmental advertising in the United States and China." Diss., University of Iowa, 2010. https://ir.uiowa.edu/etd/699.

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Situated at the intersection of global media studies and environmental communication, this dissertation is a comparative study of environmental advertising in the U.S. and China. I employ a combination of semiotic, psychoanalytic, and historical methods to read Chinese and American environmental advertisements in order to interpret the structures of desires that motivate (or fail to motivate) green consumption in these two cultures. As the world's two largest consumer economies, China and the U.S. are both key contributors to the exhaustion of global resources and the pollution of the world environment and, thus, are crucial in deciding the future of the global environmental movement. I look into green consumerism, a popular cultural phenomenon in both the U.S. and China, and examine its efficacy in motivating public participation in environmental affairs. In particular, I select advertisements as unique artifacts of the consumer culture and read them as symptoms to interpret the structures of desires that underlie two strands of dominant green discourse. Named by Raymond Williams as the "magic industry," advertising is often denounced as an omnipotent machine that manufactures mass desire and dictates collective behavior. I, however, explore the cultural and historical differences that perturb the effectiveness of advertising and generate possibilities for local resistance during the global spread of green consumerism. My analysis shows that while most American green ads use images of harmony to appease a deep apocalyptic fear aroused by radical environmental rhetoric, the Chinese culture lacks the apocalyptic tradition and only responds to green ads that appeal to national pride and the desire to emulate the West. Moreover, heavily influenced by Confucianism, Taoism, and Maoism, the Chinese view the relations between humans and nature, individual and collective, subject and authority differently from the Americans. These views shape the ways the Chinese perceive and react to environmental dangers and lead to a significant disjunction in the understanding of "green" between China and the U.S. By acknowledging these cultural, ideological, and historical differences, this dissertation investigates the international struggles for hegemony underlying the green consumerist movement and explores the conditions under which global environmental alliance can be established.

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Cao, Yong. "ADVERTISING A VIRTUAL WORLD: A CONTENT ANALYSIS OF CHINESE AND U.S. VIDEO GAME ADVERTISEMENTS." OpenSIUC, 2010. https://opensiuc.lib.siu.edu/dissertations/164.

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Video game advertising is a major venue for game industry to promote its products. As a form of advertising, game advertising reflects national cultural values. It also manifests game cultural values which gamers are able to identify with. Millions of people, youth and children in particular, are being exposed to game advertising. Video game advertising may not only influence viewers' purchasing decisions, but has the potential to influence their attitudes and perceptions of important societal issues such as gender roles, violence and sex. However, few studies have examined the information content and messages of game advertising. The purpose of this study is to begin to fill the gap. This study examined the content of 1,021 print game advertisements in four popular game magazines published between December 2006 and May 2008 in China and the United States. The study was built on a variety of theoretical backgrounds and game studies. First, built on Resnik and Stern's (1977) classification of information cues and conceptual differences between advertising service and tangible products, the study found that Chinese game advertisements used more information cues than U.S game advertisements. Second, built on a variety of cross-cultural frameworks including Hofstede's ─ individualism vs. collectivism, Kluckhohn and Strodtbeck's human and nature relationship and time orientation, the study found that that U.S. game advertisements used more individualistic appeals, manipulation-of-nature appeals and future-time-orientation appeals than Chinese game advertisements. It was found that Chinese game advertisements used more collectivistic appeals, oneness-with-nature appeals and past-time-orientation appeals than U.S. game advertisements. Third, the study, on the basis of synthesizing game literature, examined gender representation, sex and violence, and major game cultural values in Chinese and U.S. game ads. The study found that in both Chinese and U.S game advertisements, males were more likely to be featured (83.5% in U.S. ads and 55.9% in Chinese ads) as primary characters than females (12.4% in U.S. ads and 42% in Chinese ads). Female characters were sexualized when presented. The study also found 29.8% of Chinese advertisements contained sexual content and only 4% of U.S. game advertisements contained sexual content. It was found violent content was common in U.S. game advertisements and 61% of U.S. game advertisements contained violent content. U.S. game advertisements contained more violent words than Chinese game advertisements. The study examined three online game cultural characteristics reflected in game ads. Compared with U.S. ads, Chinese game advertisements used more character progression, virtual item accumulation and socialization appeals. Limitations of the study and directions for future study are discussed.

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Millwee, Casey Hale. "Standardization of international advertising in Latin America a comparison of advertisements from the United States and Costa Rica /." [Gainesville, Fla.] : University of Florida, 2006. http://purl.fcla.edu/fcla/etd/UFE0017891.

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Mahone, Jessica A. "A Comparative Content Analysis of Televised Political Advertising in the United States and Canada in 2004 and 2008." Digital Commons @ East Tennessee State University, 2009. https://dc.etsu.edu/etd/1808.

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Analyzing 195 televised political ads from the United States and Canada in 2004 and 2008, this research studies the use of issue and image ads and the attack, acclaim, and contrast function of ads in presidential and federal elections. Results indicate that there is no statistical difference in the use of issue or image ads and no statistical difference in the function of ads in both nations in 2004 and 2008. Issue ads are found to be more commonly used in Canada than in the United States, but there is no statistical difference in the use of acclaim ads between the United States and Canada. Winners in both nations are found to use issue ads more than image ads while winners in Canadian elections were found to use issue ads more than winners of American elections. This study also offers a methodological finding regarding the analysis of issue or image in political advertising. Limitations and implications for future research are also discussed.

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Koo, Wanmo. "Generation Y Attitudes toward Mobile Advertising: Impacts of Modality and Culture." Thesis, University of North Texas, 2010. https://digital.library.unt.edu/ark:/67531/metadc30480/.

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Mobile phone usage has grown rapidly and is widely used as an advertising channel. Both short message service (SMS) and multimedia messaging service (MMS) are typically used for mobile advertising. The goals of this study are to examine the determinants of attitudes toward mobile advertising in an apparel context and subsequent impact on behavior intention and to investigate the effects of modality and culture on attitudes toward apparel mobile advertising. Results indicate that entertainment, informativeness, irritation, and credibility are determinants of attitudes toward apparel mobile advertising, and attitudes can explain behavioral intention at least in part. Perceived entertainment is different between SMS and MMS apparel mobile advertising, and perceived entertainment, informativeness, irritation, and credibility are different between U.S. and Korea participants.

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Warburton, Jane A. "Pastoral Music Magazine: Witness To and Participant in the Post-Vatican II Reform of Music and Liturgy in the United States." Connect to resource, 1997. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1209581288.

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Cserno, Isabell. "Race and mass consumption in consumer culture national trademark advertising campaigns in the United States and Germany, 1890-1930 /." College Park, Md. : University of Maryland, 2008. http://hdl.handle.net/1903/8043.

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Thesis (Ph. D.) -- University of Maryland, College Park, 2008.
Thesis research directed by: Dept. of American Studies. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.

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Wang, Di. "How the China image changed in US media : a longitudinal analysis of reports in Time Magazine (1992-2008)." Thesis, University of Macau, 2009. http://umaclib3.umac.mo/record=b2112296.

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Glazebrook, Jonathon R. "Advertising to the Hispanic community : an intercultural communication approach." Scholarly Commons, 2005. https://scholarlycommons.pacific.edu/uop_etds/619.

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This study investigates the ways in which advertisers employ acculturation and intercultural communication tactics when targeting advertising campaigns to Hispanic consumers. The study focused on three research questions regarding (1) how advertisers adapt marketing plans to account for the differences in the dominant Hispanic subgroups, (2) the role of the target audience's level of acculturation on the planning of an advertising campaign, and (3) how advertisers employ accommodation strategies when constructing advertising messages for Hispanics. The study utilized personal interviews with eight advertising professionals from various markets across the country to answer the research questions. The results of the study indicated that (1) advertisers frequently rely on similarities among the various Hispanic groups when planning advertising campaigns, (2) a Pan-Hispanic approach is used in the language of many advertising campaigns that target Hispanics, and (3) advertisers seek to formulate messages that resonate with Hispanics based on knowledge of the target audience's values and beliefs.

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Tracy, Jared M. "Perception management in the United States from the great war to the great crash." Diss., Kansas State University, 2011. http://hdl.handle.net/2097/13246.

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Doctor of Philosophy
Department of History
Donald J. Mrozek
This study argues that after World War I, corporate executives continued a strategy of perception management (PM) to control Americans’ choices in the commercial sphere and to shape the economic and cultural landscape of the 1920s. The state used PM on an unprecedented scale in 1917 and 1918 to promote a model of loyal American behavior (as part its effort to manage the mobilized U.S. society), but the use of PM did not end after the Armistice. While many historians have seen wartime propaganda measures as the result of special fears and circumstances tied to a sense of pervasive national emergency, they fail to explain the continuation of comparable methods into the period of peace supposedly characterized by a return to "normalcy." Whereas most historical studies sharply delineate between political propaganda and commercial advertising, this study stresses leaders' continuous use of PM to promote their notions of what constituted typical, normal, even loyal American behavior in times of both war and peace. While not a contemporary term in the early twentieth century, PM offers an appropriate conceptual framework to analyze a deliberate strategy at that time. This study defines it as actions used to convey or deny selected information to audiences to influence their emotions, motives, and objective reasoning, resulting in behaviors and actions favorable to the originators’ objectives. During WWI, policymakers and bureaucrats concealed the state's effort to control people's behavior with claims of defending liberty and democracy. After the war, corporate executives used PM to manufacture consumer demand and encourage Americans to think of themselves foremost as consumers. A cross section of political, economic, and cultural history, Perception Management in the United States from the Great War to the Great Crash offers an original perspective that emphasizes the consistency between the wartime and postwar eras by highlighting leaders' ongoing use of perception management to control Americans' behavior.

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