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Journal articles on the topic 'Advertising, Magazine – United States'

Author: Grafiati

Published: 4 June 2021

Last updated: 13 February 2022

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1

Lascu, Dana-Nicoleta, Marta Marcheva, and Kendree Thieringer. "Magazine online advertising in France and the United States." Journal of Fashion Marketing and Management 20, no. 1 (March 14, 2016): 120–35. http://dx.doi.org/10.1108/jfmm-09-2014-0063.

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Purpose – The purpose of this paper is to investigate the online fashion sponsorship, shedding light on the content and appeal of online fashion magazine advertising. Heeding the call of researchers for cross-cultural advertising investigations, this research offers a comparison of online fashion magazine advertisements in France and the USA in terms of needs appeals, emotional appeals, and sex appeals. Design/methodology/approach – Elle and Vogue were identified as prominent fashion magazines with an online presence in France and the USA After pretesting to identify appeals that appeared most frequently in online fashion advertisements, a content analysis of website advertisements was conducted with the full population of online advertisements in the US and French Elle and Vogue at the time of the study. Findings – The research found that need appeals conform primarily to national character and that emotional advertising is more preponderant in French advertisements, whereas sexual advertising is more preponderant in US advertisements. For needs appeals, the need for affiliation was higher for US advertisements, whereas online French magazines advertisements were more likely to use guidance and safety appeals. The need for prominence, attention, and autonomy were higher for online US magazine advertisements, whereas French advertisements were more likely to use escape and aggression appeals. Originality/value – As fashion magazines develop an online presence that is well coordinated with their print fashion pages, it is important to understand how advertising sponsors on the magazines’ webpages target consumers. This study is a first step in providing cross-cultural comparative insights into advertising appeals in relation to national character and preferences.

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2

Gross, Barbara L., and Jagdish N. Sheth. "Time-Oriented Advertising: A Content Analysis of United States Magazine Advertising, 1890-1988." Journal of Marketing 53, no. 4 (October 1989): 76. http://dx.doi.org/10.2307/1251381.

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3

Gross, Barbara L., and Jagdish N. Sheth. "Time-Oriented Advertising: A Content Analysis of United States Magazine Advertising, 1890–1988." Journal of Marketing 53, no. 4 (October 1989): 76–83. http://dx.doi.org/10.1177/002224298905300406.

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Advertising appearing in Ladies' Home Journal reveals an increased emphasis on time-oriented concerns and product benefits. The study findings are consistent with claims that industrialization and urbanization are accompanied by time pressures and greater concern with time.

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4

Lee, Jaejin, and Hyejoon Rim. "Evolution of Corporate Social Responsibility: A Content Analysis of United States Magazine Advertising, 1980–2009." Journal of Promotion Management 24, no. 4 (October 23, 2017): 555–77. http://dx.doi.org/10.1080/10496491.2017.1380111.

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5

Howes, Robert. "Market conditions: The Brazilian LGBT+ press in the 1990s and 2000s - SuiGeneris and G Magazine." Brasiliana: Journal for Brazilian Studies 9, no. 1 (September 5, 2020): 332–56. http://dx.doi.org/10.25160/bjbs.v9i1.120154.

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This article charts the way that an idea originating in the United States – that homosexuals should be considered not as a marginalised minority but as a valuable niche market – was brought to Brazil by means of the glossy printed magazine, with its promise of attracting lucrative brand advertising. It examines two major titles –SuiGeneris and G Magazine – to show how the format was adapted in different ways to Brazilian conditions. This led to interactions with two existing factors, the LGBT+ social movement and the erotic male nude magazine, together with the contemporary phenomenon of celebrity culture. The article reviews scholarly research on the topic and tries to assess to what degree the original idea met its objectives, both on its own terms and within the wider social goal of combatting prejudice and discrimination against homosexuals.

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6

Nowak, Kjell. "Magazine Advertising in Sweden and the United States: Stable Patterns of Change, Variable Levels of Stability." European Journal of Communication 5, no. 4 (December 1990): 393–422. http://dx.doi.org/10.1177/0267323190005004002.

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7

Waterstrat, Janet, Jacquelyn Deeds, and Richard L. Harkess. "Assessment of the Native Plants Market in the Southeastern United States." HortScience 33, no. 4 (July 1998): 603e—603. http://dx.doi.org/10.21273/hortsci.33.4.603e.

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Recent trade journals and magazines report a widespread and increasingly popular trend encouraging the use of native plants in the landscape. A random sample of 528 Southern Nurserymen's Association 1996 members were surveyed to determine 1) if they had perceived the trend reported in trade and consumer publications towards the selection of native plants, and 2) if there are consistencies in demographic characteristics and aspects of advertising plans among the respondents. Forty-two percent of those surveyed responded. Respondents perceived an overall interest in native plants higher in 1996 than in 1991. Almost half of the respondents had increased quantity and variety of native plants in response to their perceptions; 28% had not responded in any way. Plant professionals who had responded to the perceived trend did not differ significantly from those who had not on selected demographic characteristics. Selected aspects of advertising did not differ significantly except for the extent to which consumer magazines were used as references for marketing strategies.

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Makowska, Marta. "Controversial advertising of medicines. A comparison between Poland and the United States." Annales. Etyka w Życiu Gospodarczym 21, no. 5 (March 22, 2018): 67–79. http://dx.doi.org/10.18778/1899-2226.21.5.06.

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For many years, the subject of aggressive marketing campaigns conducted by pharmaceutical companies has been raised in Poland. Drug ads are everywhere, on television, the radio, magazines and on the Internet. Therefore, it is extremely important is to ensure both their legal and ethical dimension. This article will present the differences between direct-to-consumer advertising of medicines in Poland and in the US. The dissimilarities result mainly from differences in legislation. In Poland, the law is much stricter than in the US. For example, in the United States companies are allowed to advertise prescription drugs directly to patients. In the whole of the European Union, and thus in Poland, it is strictly prohibited. The article will also present other regulations existing in Poland and in the United States and it will compare them. It will offer examples of violations of the law and ethics in the advertising of medicine in both countries. Lastly, it will briefly outline the negative consequences of unacceptable pharmaceutical marketing.

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9

Waller-Zuckerman, Mary Ellen. "“Old Homes, in a City of Perpetual Change”: Women's Magazines, 1890–1916." Business History Review 63, no. 4 (1989): 715–56. http://dx.doi.org/10.2307/3115961.

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Although the growth of inexpensive, widely distributed magazines that began in the United States in the 1890s has been noted, the role played by magazines directed specifically toward female readers has received little scholarly attention. The following article examines contents, personnel, and readership and advertising, pricing, production, and distribution techniques to demonstrate that the women's magazines were pioneers in many of these areas.

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10

Ross, Craig S., Elizabeth R. Henehan, and David H. Jernigan. "Youth Exposure to Alcohol Advertising in National Magazines in the United States, 2001–2011." American Journal of Public Health 107, no. 1 (January 2017): 136–42. http://dx.doi.org/10.2105/ajph.2016.303514.

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11

Chuang, Hui-Jung. "Starbucks in the World." HOLISTICA – Journal of Business and Public Administration 10, no. 3 (December 1, 2019): 99–110. http://dx.doi.org/10.2478/hjbpa-2019-0031.

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Abstract Many young people want to work in coffee shops or even open coffee shops, so they set off a wave of entrepreneurship, but according to a survey by the world magazine, Entrepreneurial momentum is strong in Taiwan, and the proportion of entrepreneurship is higher than that of the United Kingdom, Singapore, South Korea, and Japan, second only to the United States, but Taiwan’s entrepreneurial “death rate” is also significantly higher than these countries. According to the information of the chief accounting office, Taiwan’s entrepreneurship rate was far greater than the rate of business closure before 2000, but after 2000, the chances of successful entrepreneurship fell sharply. Also, many people are used to sipping a cup of coffee in the morning to start a good day. In recent years, the coffee market has developed rapidly in Taiwan, and convenience stores have launched promotional advertisements for cheap coffee. However, we have found that Starbucks, a high-priced coffee brand, has not joined the ranks of cheap coffee. They still maintain their high price and high quality. The most important thing is that we did not see Starbucks ads on any TV commercials or print media. Why did Starbucks not use advertising, but still stand in front of the coffee market? Starbucks products often seem as a luxury. The most common cup of American coffee costs NT$100, whereas a cup of coffee at the convenience store costs only NT$45. Why are so many people willing to pay twice the price? The main reason is the quality and service of Starbucks. Enter into Starbucks, customers can order the beverages without the ice and full of milk, or anything which you want. Customers also enjoy free WIFI in the store, provide mobile phone charging or laptop socket, the staff will serve you with the most enthusiastic attitude. The brand advertise that as long as you ask for what he can do, the partners will meet your needs. In addition, Starbucks products are quite diversified, attracting a large number of consumer groups. From high-quality coffee, decaffeinated beverage juices and Frappuccino, to localized tea drinks in the Greater China region, the needs of every guest are met. Apart from the food, it also sells coffee makers, coffee beans, trendy mobile phone cases that are popular among young people, mobile power supplies, CDs in the store, and mugs and accompanying cups for various themes.

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Boguś, Marta. "Proces kształtowania się korporacji ponadnarodowej Google." Przedsiębiorczość - Edukacja 7 (January 1, 2011): 128–45. http://dx.doi.org/10.24917/20833296.7.10.

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The formation process of any multinational corporation is driven by mechanisms of competition within global markets. In this modern era of knowledge there is an intensive development of high technology industries, mainly software, which play important roles in the various stages of processing and creation of innovative products and services. The history of Google goes back to 1995 when its founders – Sergey Brin and Larry Page met at Stanford University in California. On 7th September 1998, Google Inc. was officially incorporated. In 2001 Eric Smidt became Chief Executive Officer. In their twelve years of existence, the company maintained major development and was at the forefront of the development of software industry standards. The most profitable and constantly developing services of the corporation are the search engine, which represents more than 80% of the total search market and the advertising services such as AdWords and AdSense. However, the company diversifies its products and systematically enters into new markets in order to comprehensively meet the needs of its customers. Its diversification includes web applications, enterprise services and the market of mobile devices. The various departments of the corporation are located in 70 cities across 39 countries, usually in the capitals of these countries or, if not, in other large cities, which are associated with major public markets. The headquarters of Google is located in Mountain View, California. Most of the departments – twenty three, are located throughout North America and Europe. There are also 16 departments based in Asia. Individual countries have a varying degree of presence of Google offices, the largest being the United States with nineteen, whilst three are located in Poland, in Warsaw, Cracow and Wroclaw. Google has formed an organizational structure whose main task is to improve its competitiveness. Business development strategy is based on innovation, human potential and high quality standards and its mission is to „organize the world’s information and make it universally accessible and useful”. With an effective strategy, Google breaks records in the number of acquired companies. The Corporation has an unusual and interesting organizational culture, which, due to concern for the well-being of employees, ensures high performance. Google’s philosophy is that of developing young, talented individuals capable of self-realization, thus creating a basis for development. In 2009 Google found itself in fourth position in the ranking of “100 Best Companies to Work For” in “Fortune Magazine”. By being faithful to its philosophy and strategy for success, Google has become part of a reality, without which some cannot imagine life. As the company is constantly expanding the range of its services and introducing innovative solutions, it is reasonable to assume that the process of the corporation’s development will be maintained.

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13

Lebow, Morton A. "Contraceptive advertising in the United States." Women's Health Issues 4, no. 4 (December 1994): 196–208. http://dx.doi.org/10.1016/1049-3867(95)90568-d.

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14

Bayer, Ronald, Lawrence O. Gostin, Gail H. Javitt, and Allan Brandt. "Tobacco Advertising in the United States." JAMA 287, no. 22 (June 12, 2002): 2990. http://dx.doi.org/10.1001/jama.287.22.2990.

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15

Vanden Bergh, Bruce. "Why Study Advertising in the United States?" Journal of Advertising Education 23, no. 2 (August 22, 2019): 151–54. http://dx.doi.org/10.1177/1098048219868975.

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16

Misaka, Kaoru. "The first Japanese Manga magazine in the United States." Publishing Research Quarterly 19, no. 4 (December 2004): 23–30. http://dx.doi.org/10.1007/s12109-004-0004-3.

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17

Piron, Francis, and Murray Young. "Consumer Advertising in Germany and the United States:." Journal of International Consumer Marketing 8, no. 3-4 (July 16, 1996): 211–28. http://dx.doi.org/10.1300/j046v08n03_11.

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18

Applegate, Edd. "Advertising in the United States: past, present, future." Journalism Studies 1, no. 2 (January 2000): 285–302. http://dx.doi.org/10.1080/14616700050028262.

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19

Schaffer, William A. "Physician Advertising in the United States Since 1980." International Journal of Advertising 8, no. 1 (January 1989): 25–33. http://dx.doi.org/10.1080/02650487.1989.11107084.

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20

McIlroy, James. "The International Implications of the Canada-United States Magazine Dispute." Journal of World Intellectual Property 2, no. 6 (November 1, 2005): 1031–51. http://dx.doi.org/10.1111/j.1747-1796.1999.tb00106.x.

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21

Petty, Ross D. "Advertising Law in the United States and European Union." Journal of Public Policy & Marketing 16, no. 1 (March 1997): 2–13. http://dx.doi.org/10.1177/074391569701600102.

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Nearly 40% of the more than $270 billion spent on advertising throughout the world occurs in the United States and more than 25% more is spent in Europe (Adler 1996). Both the United States and European Union (EU) have a central government that is the source of marketwide law, as well as numerous states, each with its own individual laws. Although the EU drew on U.S. law when drafting its 1984 Directive on Misleading Advertising, many of its member states have legal traditions predating those of the United States, and they are reluctant to change. The author examines advertising law in both the United States and EU, specifically exploring the law of misleading, comparison, and unfair advertising. Differences between states in each market, the states and central government, and the United States and EU are analyzed to develop implications for both marketers and policy makers.

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22

Beard, Fred K. "A History of Comparative Advertising in the United States." Journalism & Communication Monographs 15, no. 3 (May 22, 2013): 114–216. http://dx.doi.org/10.1177/1522637913486092.

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23

Barry, Thomas E. "Twenty Years of Comparative Advertising in the United States." International Journal of Advertising 12, no. 4 (January 1993): 325–50. http://dx.doi.org/10.1080/02650487.1993.11104549.

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24

Barnes, Lyn, and Jeremy Olds. "‘We look after our own’: The cultural dynamics of celebrity in a small country." Pacific Journalism Review 19, no. 2 (October 31, 2013): 86. http://dx.doi.org/10.24135/pjr.v19i2.219.

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Unlike the United Kingdom, the United States and Australia, where celebrities are often subjected to derision in the tabloid media, the New Zealand Woman’s Weekly, the country’s longest-running women’s magazine, respects and values its local celebrities. A content analysis of cover lines on the magazine over the past eight decades reveals that although the magazine has adhered to a steadfast formula of celebrating mothers and wives, there has been a steady shift to a focus on the love lives and scandals of foreign celebrities. More recently, however, the magazine has turned its attention to well-known New Zealanders and developed its own brand of celebrity news.

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25

Wilcox, Gary B., KyungOk Kacy Kim, and Heather M. Schulz. "Liquor advertising and consumption in the United States: 1971-2008." International Journal of Advertising 31, no. 4 (January 2012): 819–34. http://dx.doi.org/10.2501/ija-31-4-819-834.

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26

Maggs, Peter B. "Abusive Advertising on the Internet (SPAM) Under United States Law." American Journal of Comparative Law 54, suppl_1 (2006): 385–94. http://dx.doi.org/10.1093/ajcl/54.suppl1.385.

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27

Taylor, Charles R., and Weih Chang. "The History of Outdoor Advertising Regulation in the United States." Journal of Macromarketing 15, no. 1 (March 1995): 47–59. http://dx.doi.org/10.1177/027614679501500106.

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28

Wilcox, Gary B., and Barry Vacker. "Cigarette Advertising and Consumption in the United States: 1961–1990." International Journal of Advertising 11, no. 3 (January 1992): 269–78. http://dx.doi.org/10.1080/02650487.1992.11104501.

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29

Brannigan, Vincent M. "Can cigarette advertising be prohibited? Advertising and the First Amendment to the United States Constitution." Journal of Consumer Policy 10, no. 2 (June 1987): 193–201. http://dx.doi.org/10.1007/bf00411635.

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30

Anderson, Fay. "Chasing the Pictures: Press and Magazine Photography." Media International Australia 150, no. 1 (February 2014): 47–55. http://dx.doi.org/10.1177/1329878x1415000112.

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For over a century, press and magazine photography has influenced how Australians have viewed society, and played a critical role in Australia's evolving national identity. Despite its importance and longevity, the historiography of Australian news photography is surprising limited. This article examines the history of press and magazine photography and considers its genesis, the transformative technological innovations, debates about images of violence, the industrial attitudes towards photographers and their treatment, the use of photographs and the seismic recent changes. The article argues that while the United States and United Kingdom influenced the trajectory of press and news photography in Australia, there are significant and illuminating differences.

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31

Wilcox, Gary B., Sara Kamal, and Harsha Gangadharbatla. "Soft drink advertising and consumption in the United States 1984–2007." International Journal of Advertising 28, no. 2 (January 2009): 351–67. http://dx.doi.org/10.2501/s026504870920059x.

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32

Beard, Fred K. "Comparative Television Advertising in the United States: A Thirty-Year Update." Journal of Current Issues & Research in Advertising 37, no. 2 (May 25, 2016): 183–95. http://dx.doi.org/10.1080/10641734.2016.1171183.

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33

Ferle, Carrie La, Hairong Li, and Steven M. Edwards. "An Overview of Teenagers and Television Advertising in the United States." Gazette (Leiden, Netherlands) 63, no. 1 (February 2001): 7–24. http://dx.doi.org/10.1177/0016549201063001002.

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34

Franke, George, and Gary Wilcox. "Alcoholic Beverage Advertising and Consumption in the United States, 1964–1984." Journal of Advertising 16, no. 3 (October 1987): 22–30. http://dx.doi.org/10.1080/00913367.1987.10673082.

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35

Hendon, Donald W., and William F. Muhs. "Origins and Early Development of Outdoor Advertising in the United States." European Journal of Marketing 20, no. 5 (May 1986): 7–17. http://dx.doi.org/10.1108/eum0000000004644.

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36

Goldstein, Kenneth, and Travis N. Ridout. "MEASURING THE EFFECTS OF TELEVISED POLITICAL ADVERTISING IN THE UNITED STATES." Annual Review of Political Science 7, no. 1 (May 17, 2004): 205–26. http://dx.doi.org/10.1146/annurev.polisci.7.012003.104820.

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37

Nord, Douglas C. "Canada Perceived: The Impact of Canadian Tourism Advertising in United States." Journal of American Culture 9, no. 1 (March 1986): 23–30. http://dx.doi.org/10.1111/j.1542-734x.1986.0901_23.x.

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38

Wilcox, Gary B., and Harsha Gangadharbatla. "What’s changed? Does beer advertising affect consumption in the United States?" International Journal of Advertising 25, no. 1 (January 2006): 35–50. http://dx.doi.org/10.1080/02650487.2006.11072950.

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39

Cleff, Evelyne Beatrix. "Regulating mobile advertising in the European Union and the United States." Computer Law & Security Review 24, no. 5 (January 2008): 421–36. http://dx.doi.org/10.1016/j.clsr.2008.07.002.

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40

MCGETTIGAN, KATIE. "Transatlantic Reprinting as National Performance: Staging America in London Magazines, 1839–1852." Journal of American Studies 53, no. 4 (May 8, 2019): 893–924. http://dx.doi.org/10.1017/s0021875818001317.

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This essay examines three “American” magazines published in mid-nineteenth-century London: theAmerican Miscellany(1839–40), theGreat Western(1842), and theAmerican Magazine(1851–52). These magazines staged a fantasy of a unified, national and white American culture that regional print cultures and sectional tensions over slavery rendered impossible within the United States itself. They fashioned this fantasy through dialogue with Yankee comedy (an American form constructed through transatlantic circulation); through the theatricality, materiality and composite form of the magazine; and by transforming regional texts into national culture through transatlantic reprinting. Through histories of these magazines, this essay theorizes magazine reprinting as performance, arguing that performance theory helps to conceptualize transatlantic reprinting and its cultural work, and to understand why these magazines ultimately failed as organs of national culture. Additionally, it suggests that magazines published outside the United States illuminate the relationship between periodical circulation and the development of American nationhood in the antebellum era.

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41

Preston, Ivan L., Gordon E. Miracle, and Terence Nevett. "Voluntary Regulation of Advertising: A Comparative Analysis of the United Kingdom and the United States." Journal of Marketing 53, no. 1 (January 1989): 126. http://dx.doi.org/10.2307/1251532.

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42

Robinette, Nicholas. "Ally Sloper, Escape Magazine and the Situation of English Comics." European Comic Art 10, no. 2 (September 1, 2017): 84–102. http://dx.doi.org/10.3167/eca.2017.100206.

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The comics anthologies Ally Sloper and Escape magazine began publication in the 1970s and 1980s. They inherited a complex national situation, one in which locally produced comics always had to compete with foreign imports, primarily superhero comics from the United States. Each of these pioneering anthologies sought to create a space for small press and independent English comics and a wider sense of the history and potential of the medium, but in doing so, they had to negotiate a history and market shaped by the consumption of comics from the United States. Placing the anthologies within this larger situation, this article interprets the work of these various editors in terms of the national and cosmopolitan strategies they deployed as they sought to further develop English comics.

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Gilly, Mary C. "Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States." Journal of Marketing 52, no. 2 (April 1988): 75–85. http://dx.doi.org/10.1177/002224298805200206.

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In the past, research has found that the portrayal of sex roles in advertising has not reflected equality or reality. Further, studies typically have examined only U.S. advertising, leaving open the question of cultural influence on advertising's sex role portrayals. The author offers a new analysis of sex roles in advertising and compares content analysis findings for U.S., Australian, and Mexican television advertisements. Results reveal differences in the portrayal of the sexes in U.S. advertisements. Australian advertisements show somewhat fewer sex role differences and Mexican advertisements show slightly more sex role differences than U.S. advertisements. Stereotypes are found in the advertising of all three countries, but are manifested in different ways.

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44

Kim, Tongil “TI”, and Diwas KC. "Can Viagra Advertising Make More Babies? Direct-to-Consumer Advertising on Public Health Outcomes." Journal of Marketing Research 57, no. 4 (April 28, 2020): 599–616. http://dx.doi.org/10.1177/0022243720914271.

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Although product advertising has been widely studied and understood in relation to the consumer’s purchase decision, advertising may also have unintended but important societal and economic consequences. In this article, the authors examine a public health outcome—birth rate—associated with advertisements for erectile dysfunction (ED) drugs. Since the United States loosened regulations on direct-to-consumer television advertising for prescription drugs in 1997, ED drug makers have consistently been top spenders. By comparing advertising data with multiple birth data sets (patient-level hospital data from Massachusetts between 2001 and 2010 and micro birth certificate data from the United States between 2000 and 2004), the authors demonstrate that increased ED drug television advertising leads to a higher birth rate. Their results, which are robust with respect to different functional forms and falsification tests, show that a 1% increase in ED drug advertising contributes to an increase of .04%–.08% of total births. Their findings suggest that beyond the customer purchase decision, advertising can have important public health outcomes, with resulting implications for managerial decision making and policy formulation.

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45

Lowery, Bryce. "Outdoor Advertising." Interdisciplinary Journal of Signage and Wayfinding 3, no. 2 (July 23, 2019): 21–28. http://dx.doi.org/10.15763/issn.2470-9670.2019.v3.i2.a47.

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Outdoor advertising has a long history of serving as a landmark of the experience economy. In the United States early signage often featured traveling shows and circuses. As the automobile changed lifestyle trends, billboards followed the new roading experience. Today, outdoor advertising is increasingly seen as a part of experiencing cities, clustered in entertainment districts. Through spatial reorganization, integration into the built environment, and the development of increasingly engaged technologies, outdoor advertising is adapting to the new experiences of urban life. Signage is being used in new ways to enhance the quality of life in places that are commonly associated with consuming goods and services. As a landmark of the experience economy, signage orients individuals to these locations by drawing attention to opportunities to eat, drink, and have fun.

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Lee, Wei-Na, Chia-Lin Chena, and Helen Katz. "International Advertising Education in the United States: A Preliminary Study and Evaluation." International Journal of Advertising 16, no. 1 (January 1997): 1–26. http://dx.doi.org/10.1080/02650487.1997.11104670.

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47

Giesbrecht, Norman, Suzanne Johnson, Lise Anglin, Thomas K. Greenfield, and Lynn Kavanagh. "Alcohol Advertising Policies in the United States: National Promotion and Control initiatives." Contemporary Drug Problems 31, no. 4 (December 2004): 673–710. http://dx.doi.org/10.1177/009145090403100405.

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48

Al-Olayan, Fahad S., and Kiran Karande. "A Content Analysis of Magazine Advertisements from the United States and the Arab World." Journal of Advertising 29, no. 3 (October 2000): 69–82. http://dx.doi.org/10.1080/00913367.2000.10673618.

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49

YEH, CHIOU-LING. "Images of Equality and Freedom: the Representation of Chinese American Men, America Today Magazine, and the Cultural Cold War in Asia." Journal of American Studies 53, no. 2 (January 23, 2018): 507–35. http://dx.doi.org/10.1017/s0021875817001840.

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This article analyzesAmerica Today, a United States Information Service publication circulated to Southeast Asian Chinese between 1949 and 1952. Although the federal government had no intention of lifting immigration restrictions, the magazine promoted the idea that the United States provided humanitarian assistance and abundant opportunities to Chinese immigrants as well as their American-born Chinese counterparts to achieve upward mobility, form a conjugal family, and enjoy patriarchal authority. The stories demonstrated an attempt to inspire Chinese male readers in Southeast Asia to support the United States and the “free world,” rather than Communism and the People's Republic of China.

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Petty, Ross D. "Wireless Advertising Messaging: Legal Analysis and Public Policy Issues." Journal of Public Policy & Marketing 22, no. 1 (April 2003): 71–82. http://dx.doi.org/10.1509/jppm.22.1.71.17627.

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Abstract:

Wireless advertising messaging is a newly developing form of advertising in the United States that includes short text messages sent to cellular telephones, personal data assistants, and other wireless devices. This article examines the legal and public policy issues raised by this novel form of advertising.

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