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Books on the topic 'Advertising management of the enterprises'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 May 2022

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1

Krieff, Allan. How to start and run your own advertising agency. New York: McGraw-Hill, 1993.

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2

Tai, Susan How Chu. The transferability of international advertising strategies to the Asian market. Dublin: University College Dublin, 1996.

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3

Jens, Olesen. New business: A chave do negócio em propaganda. São Paulo, SP: Cultura Editores Associados, 1993.

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4

Start up marketing: An entrepreneur's guide to advertising, marketing, and promoting your business. Franklin Lakes, NJ: Career Press, 1996.

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5

Landwehr, Rainer. Standardisierung der internationalen Werbeplanung: Eine Untersuchung der Prozessstandardisierung am Beispiel der Werbebudgetierung im Automobilmarkt. Frankfurt am Main: P. Lang, 1988.

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6

Lapre, Don. Don Lapre's secrets to a profitable business on the Internet. 6th ed. [Phoenix, Ariz.?]: Universal Business Strategies, 2002.

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7

Helmstetter, Greg. Increasing hits and selling more on your Web site. New York: Wiley Computer Pub., 1997.

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8

Lapre, Don. Don Lapre's what & where to sell on the Internet: How to find your place on the information superhighway! 5th ed. [Phoenix, Ariz.?]: New Strategies, 2000.

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9

Lapre, Don. Don Lapre's secrets to a profitable business on the Internet. 6th ed. [Phoenix, Ariz.?]: Universal Business Strategies, 2002.

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10

Hootman, Marcia. How to turn your fax machine into a money machine. La Jolla, Calif: New Wave Consultants, 1993.

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11

Egelhoff, Tom. How to market, advertise, and promote your business or service in your own backyard. Hoboken, N.J: John Wiley & Sons, 2008.

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12

Create your own sign making business from scratch. [S.l.]: Newstar Pub., 2009.

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13

1958-, Sellers Deborah, ed. Launching a business on the Web. Indianapolis, IN: Que, 1995.

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14

1958-, Sellers Deborah, ed. Launching a business on the Web. 2nd ed. Indianapolis, IN: Que, 1996.

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15

Egelhoff, Tom. How to market, advertise, and promote your business or service in your own backyard. Hoboken, N.J: John Wiley & Sons, Inc., 2008.

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16

Egelhoff, Tom. How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. New York: John Wiley & Sons, Ltd., 2008.

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17

Michael, Cusack. Online customer care : strategies for call center excellence. Milwaukee, Wis: ASQ Quality Press, 1998.

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18

Michael, Cusack. Online customer care : strategies for call center excellence. Milwaukee, Wis: ASQ Quality Press, 1998.

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19

Werksma, Louann Nagy. How to open and operate a home-based communications business. Old Saybrook, Conn: Globe Pequot Press, 1995.

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20

Using the Web to compete in a global marketplace. New York: Wiley Computer Pub., 1998.

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21

A, Aaker David. Advertising management. 4th ed. Englewood Cliffs, N.J: Prentice Hall, 1992.

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22

Batra, Rajeev. Advertising management. 5th ed. London: Prentice-Hall International, 1996.

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23

1933-, Myers John G., ed. Advertising management. 3rd ed. London: Prentice-Hall International, 1987.

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24

A, Aaker David. Advertising management. 3rd ed. Englewood Cliffs, N.J: Prentice-Hall, 1986.

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25

A, Aaker David. Advertising management. 4th ed. Englewood Cliffs, N.J: Prentice Hall International, 1992.

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26

1955-, Kelley Larry D., ed. Advertising management. Armonk, N.Y: M.E. Sharpe, 2009.

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27

Batra, Rajeev. Advertising management. 5th ed. Upper Saddle River, N.J: Prentice Hall, 1996.

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28

Aaker, David A. Advertising management. 3rd ed. Englewood Cliffs, N.J: Prentice-Hall, 1987.

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29

The third screen: Marketing to your customers in a world gone mobile. Boston: Nicholas Brealey Pub., 2011.

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30

R, Rossiter John, and Elliott Richard H, eds. Strategic advertising management. Oxford: Oxford University Press, 2001.

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31

Strategic advertising management. 3rd ed. New York: Oxford University Press, 2008.

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32

Grigoryan, Ekaterina. Marketing communications. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1002563.

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Abstract:

The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise. Presents the tasks for seminars: tests, practical situations, test questions. Meets the requirements of Federal state educational standards of higher education of the latest generation and the programs of preparation of bachelors on directions 38.03.02 "Management" (profile "Management", "Marketing"), 38.03.05 "Business-Informatics", 38.03.06 "trading business" (specialization "Commerce"), etc. For anyone interested in the issues of marketing communications: teachers, graduate students, researchers and practitioners.

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33

Marlow, Eugene. Web visions: An inside look at successful business strategies on the Net. New York: Van Nostrand Reinhold, 1997.

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34

Larry, Percy, ed. Advertising and promotion management. New York: McGraw-Hill, 1987.

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35

Rossiter, John R. Advertising and promotion management. New York: McGraw-Hill, 1987.

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36

Murphy, John H. Advertising and marketingcommunication management. Forth Worth: Dryden Press, 1993.

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37

W, Jugenheimer Donald, ed. Cases in advertising management. Armonk, N.Y: M.E. Sharpe, 2009.

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38

Rossiter, John R. Advertising communications & promotion management. 2nd ed. New York: McGraw-Hill Companies, 1997.

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39

Reddy, K. Sudhakar. Advertising management: Media management and audience behaviour. New Delhi: Ashish Pub. House, 1990.

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40

M, Cunningham Isabella C., ed. Advertising and marketing communication management. Forth Worth: Dryden Press, 1993.

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41

McNamara, Jay. Advertising agency management: Jay McNamara. Homewood, Ill: Dow Jones-Irwin, 1990.

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42

Inc, ebrary, ed. Consumer behaviour and advertising management. New Delhi: New Age International (P) Ltd., Publishers, 2006.

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43

Chaudhuri, Arun. Indian advertising: 1950 to 2000. New Delhi: SAGE Publications, 2013.

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44

Bly, Robert W. Advertising manager's handbook. 2nd ed. Paramus, NJ: Prentice Hall, 1998.

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45

Bly, Robert W. Advertising manager's handbook. Englewood Cliffs, NJ: Prentice Hall, 1993.

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46

1958-, Weigold Michael F., and Arens Christian, eds. Contemporary advertising. Boston: McGraw-Hill Irwin, 2009.

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47

Arens, William F. Contemporary advertising. 5th ed. Burr Ridge, Ill: Irwin, 1994.

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48

Arens, William F. Contemporary advertising. 7th ed. Boston: Irwin /McGraw-Hill, 1999.

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49

Arens, William F. Contemporary advertising. Edited by Whidden Jack J. 6th ed. Chicago: Irwin, 1996.

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50

Arens, William F. Contemporary advertising. Boston: McGraw-Hill Irwin, 2008.

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