Log in

Relevant bibliographies by topics / Advertising means / Books

To see the other types of publications on this topic, follow the link: Advertising means.

Books on the topic 'Advertising means'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 books for your research on the topic 'Advertising means.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse books on a wide variety of disciplines and organise your bibliography correctly.

1

Kothari, N. Netvertising: A new means of advertising?. Oxford Brookes University, 1998.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

2

Inc, Crain Communications, ed. 2010 America: What the 2010 census means for marketing and advertising. Crain Communications Inc., 2009.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

3

Reynolds, Thomas J., and Jerry C. Olson. Understanding consumer decision making: The means-end approach to marketing and advertising strategy. Lawrence Erlbaum, 2000.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

4

Panteleev, Andrey, and Anastasija Inos. The Language of Advertising: Graphic, Grammar and Pragmatic Aspects. Publishing Center RIOR, 2021. http://dx.doi.org/10.29039/02043-2.

Full text

Abstract:

This monograph deals with the problem of functioning peculiarities of graphic expressive means and grammar means in the language of modern Russian advertising. This research work treats the advertising discourse as a composite indirect speech act. Active use of adverbial modifiers of manner — deverbatives, elliptical and indefinite personal one-member sentences is characteristic of modern advertising texts. A most distinguishing feature of a modern advertising text is a mixture of Cyrillic and Latin fonts that contributes to the manifestation of an expressive potential of the application. &#x0

APA, Harvard, Vancouver, ISO, and other styles

5

Security, United States Congress House Committee on Ways and Means Subcommittee on Social. Misleading and deceptive mailings to social security beneficiaries: Hearing before the Subcommittee on Social Security of the Committee on Ways and Means, House of Representatives, One hundredth Congress, first session, March 10, 1987. U.S. G.P.O., 1987.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

6

Security, United States Congress House Committee on Ways and Means Subcommittee on Social. Misleading and deceptive mailings to social security beneficiaries: Hearing before the Subcommittee on Social Security of the Committee on Ways and Means, House of Representatives, One hundredth Congress, first session, March 10, 1987. U.S. G.P.O., 1987.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

7

United States. Congress. House. Committee on Ways and Means. Subcommittee on Social Security. Misleading and deceptive mailings to social security beneficiaries: Hearing before the Subcommittee on Social Security of the Committee on Ways and Means, House of Representatives, One hundredth Congress, first session, March 10, 1987. U.S. G.P.O., 1987.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

8

United States. Congress. House. Committee on Ways and Means. Subcommittee on Social Security. Deceptive mailings and solicitations to senior citizens and other consumers: Hearing before the Subcommittee on Social Security and the Subcommittee on Oversight of the Committee on Ways and Means, House of Representatives, One Hundred Second Congress, second session, May 14, 1992. U.S. G.P.O., 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

9

F, Shkli͡aruk A., ed. Sovetskoe--znachit otlichnoe!: Sovetskiĭ reklamnyĭ plakat 1930-1950-kh godov = Soviet means excellent! : Soviet advertising posters from 1934 to 1954. Kontakt-Kulʹtura, 2013.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

10

Rhoden, Annette. An investigation into the effectiveness of advertising as a means of affecting consumer purchasing habit in the toiletry industry in the UK. LCPDT, 1998.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

11

Lyubov', Markovna, Oksana Ksenzenko, Tat'yana Nadeina, et al. Marketing Linguistics. INFRA-M Academic Publishing LLC., 2023. http://dx.doi.org/10.12737/1862771.

Full text

Abstract:

Currently, the attention of linguists is attracted by language tools that implement a marketing model of consumer behavior and ensure that the recipient makes a purchase decision. Such studies have led to the formation of a new integrative direction — marketing linguistics. The purpose of this textbook is to reflect the specifics of the impact on the addressee in marketing communication through the use of linguistic means. Meets the requirements of the federal state educational standards of higher education of the latest generation. For undergraduates, postgraduates studying in the

APA, Harvard, Vancouver, ISO, and other styles

12

Vüllers, Claudia. "Mens sana in corpore sano": Gesundheit in der Fernsehwerbung. ISL-Verlag, 2002.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

13

Kinnucan, Henry W. Relationship between partial and total responses to advertising with application to U.S. meats. Dept. of Applied Economics and Management, College of Agriculture and Life Sciences, Cornell University, 2002.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

14

Office, General Accounting. Social security: Issues relating to agency field offices : briefing report to the chairman, Subcommittee on Social Security, Committee on Ways and Means, House of Representatives. The Office, 1986.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

15

Office, General Accounting. Social security: State vocational rehabilitation agencies' reimbursement for the disabled : briefing report to the chairman, Subcommittee on Social Security, Committee on Ways and Means, House of Representatives. The Office, 1987.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

16

Office, General Accounting. Social security: Selective face-to-face interviews with disability claimants could reduce appeals : report to the chairman, Subcommittee on Social Security, Committee on Ways and Means, House of Representatives. The Office, 1989.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

17

Office, General Accounting. International trade: Improvements needed to track and archive trade agreements : report to the chairman, Committee on Ways and Means, House of Representatives. The Office, 1999.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

18

Office, General Accounting. International trade: Improvements needed to track and archive trade agreements : report to the Chairman, Committee on Ways and Means, House of Representatives. The Office, 1999.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

19

Nauseam, Ad, and Advertising Archives, eds. "You mean a woman can open it...?": The woman's place in the classic age of advertising. Prion, 1999.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

20

Office, General Accounting. International trade: Strategy needed to better monitor and enforce trade agreements : report to the chairman, Committee on Ways and Means, House of Representatives. The Office, 2000.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

21

Office, General Accounting. International trade: Strategy needed to better monitor and enforce trade agreements : report to the Chairman, Committee on Ways and Means, House of Representatives. The Office, 2000.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

22

Office, General Accounting. International trade: Strategy needed to better monitor and enforce trade agreements : report to the Chairman, Committee on Ways and Means, House of Representatives. The Office, 2000.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

23

Office, General Accounting. International trade: Strategy needed to better monitor and enforce trade agreements : report to the Chairman, Committee on Ways and Means, House of Representatives. The Office, 2000.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

24

Office, General Accounting. International trade: Comparison of U.S. and European Union preference programs : report to the Chairman, Subcommittee on Trade, Committee on Ways and Means, House of Representatives. The Office, 2001.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

25

Deuze, Mark, and Mirjam Prenger, eds. Making Media. Amsterdam University Press, 2019. http://dx.doi.org/10.5117/9789462988118.

Full text

Abstract:

Making Media uncovers what it means and what it takes to make media, focusing on the lived experience of media professionals within the global media, including rich case studies of the main media industries and professions: television, journalism, social media entertainment, advertising and public relations, digital games, and music. This carefully edited volume features 35 authoritative essays by 53 researchers from 14 countries across 6 continents, all of whom are at the cutting edge of media production studies. The book is particularly designed for use in coursework on media production, med

APA, Harvard, Vancouver, ISO, and other styles

26

Guynes, Sean, and Dan Hassler-Forest, eds. Star Wars and the History of Transmedia Storytelling. Amsterdam University Press, 2017. http://dx.doi.org/10.5117/9789462986213.

Full text

Abstract:

Star Wars has reached more than three generations of casual and hardcore fans alike, and as a result many of the producers of franchised Star Wars texts (films, television, comics, novels, games, and more) over the past four decades have been fans-turned-creators. Yet despite its dominant cultural and industrial positions, Star Wars has rarely been the topic of sustained critical work. Star Wars and the History of Transmedia Storytelling offers a corrective to this oversight by curating essays from a wide range of interdisciplinary scholars in order to bring Star Wars and its transmedia narrat

APA, Harvard, Vancouver, ISO, and other styles

27

Feldwick, Paul. Why Does the Pedlar Sing?: What Creativity Really Means in Advertising. Troubador Publishing Limited, 2021.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

28

Why Does the Pedlar Sing?: What Creativity Really Means in Advertising. Troubador Publishing Limited, 2021.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

29

Friction Fatigue: What the Failure of Advertising Means for Future-Focused Brands. Lioncrest Publishing, 2021.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

30

Friction Fatigue: What the Failure of Advertising Means for Future-Focused Brands. Scribe Media, 2021.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

31

Friction Fatigue: What the Failure of Advertising Means for Future-Focused Brands. Scribe Media, 2021.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

32

Olson, Jerry C., and Thomas J. Reynolds. Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy. Taylor & Francis Group, 2001.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

33

Olson, Jerry C., and Thomas J. Reynolds. Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy. Taylor & Francis Group, 2001.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

34

(Editor), Thomas J. Reynolds, and Jerry C. Olson (Editor), eds. Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy. Lawrence Erlbaum, 2001.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

35

Olson, Jerry C., and Thomas J. Reynolds. Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy. Taylor & Francis Group, 2001.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

36

Olson, Jerry C., and Thomas J. Reynolds. Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy. Taylor & Francis Group, 2001.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

37

Olson, Jerry C., and Thomas J. Reynolds. Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy. Taylor & Francis Group, 2001.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

38

(Editor), Thomas J. Reynolds, and Jerry C. Olson (Editor), eds. Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy. Lawrence Erlbaum, 2000.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

39

Rosenberg, Anat. The Rise of Mass Advertising. Oxford University PressOxford, 2022. http://dx.doi.org/10.1093/oso/9780192858917.001.0001.

Full text

Abstract:

Abstract This book is a first cultural legal history of advertising in Britain, tracing the rise of mass advertising circa 1840–1914 and its legal shaping. The emergence of this new system disrupted the perceived foundations of modernity. The idea that culture was organized by identifiable fields of knowledge, experience, and authority came under strain as advertisers claimed to share values with the era’s most prominent fields, including news, art, science, and religiously inflected morality. While cultural boundaries grew blurry, the assumption that the world was becoming progressively disen

APA, Harvard, Vancouver, ISO, and other styles

40

Sovetskoe--znachit otlichnoe!: Sovetskiĭ reklamnyĭ plakat 1930-1960-kh godov = Soviet Means excellent! : the Soviet advertising poster of the 1930-60s. Kontakt-Kulʹtura, 2002.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

41

Coombs, Danielle, and Bob Batchelor, eds. We Are What We Sell. Praeger, 2014. http://dx.doi.org/10.5040/9798216991496.

Full text

Abstract:

For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising no

APA, Harvard, Vancouver, ISO, and other styles

42

Coombs, Danielle Sarver, and Bob Batchelor, eds. We Are What We Sell. Praeger, 2014. http://dx.doi.org/10.5040/9798216991519.

Full text

Abstract:

For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising no

APA, Harvard, Vancouver, ISO, and other styles

43

Coombs, Danielle Sarver, and Bob Batchelor, eds. We Are What We Sell. Praeger, 2014. http://dx.doi.org/10.5040/9798216991502.

Full text

Abstract:

For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising no

APA, Harvard, Vancouver, ISO, and other styles

44

Social security: Fact sheet for the Chairman, Committee on Ways and Means, House of Representatives. The Office, 1991.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

45

Barlow, Tani. In the Event of Women. Duke University Press, 2021. http://dx.doi.org/10.1215/9781478021742.

Full text

Abstract:

In the Event of Women outlines the stakes of what Tani Barlow calls “the event of women.” Focusing on the era of the late nineteenth century through the mid-twentieth century's Cultural Revolution, Barlow shows that an event is a politically inspired action to install a newly discovered truth, in this case the mammal origins of human social evolution. Highbrow and lowbrow social theory circulating in Chinese urban print media placed humanity's origin story in relation to commercial capital's modern advertising industry and the conclusion that women's liberation involved selling, buying, and ad

APA, Harvard, Vancouver, ISO, and other styles

46

Social security: Need to improve postentitlement service to the public : report to the Chairman, Committee on Ways and Means, House of Representatives. The Office, 1993.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

47

Social security: IRS data can help SSA credit more wages : report to the Chairman, Committee on Ways and Means, House of Representatives. The Office, 1991.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

48

You Mean a Woman Can Open It...? The Woman's Place in the Classic Age of Advertising (31 Postcards). Adams Media Corporation, 2000.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

49

Social security: Telephone busy signal rates at local SSA field offices : report to the Chairman, Committee on Ways and Means, House of Representatives. The Office, 1993.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

50

Raizman, David. Reading Graphic Design History. Bloomsbury Publishing Plc, 2020. http://dx.doi.org/10.5040/9781474299404.

Full text

Abstract:

Reading Graphic Design History uses a series of key texts from the history of print culture to address issues of class, race, and gender. It encourages the reader to look at print advertising, illustration, posters, magazine art direction, and typography aesthetically but also critically. David Raizman’s innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design that have privileged certain schools or movements. He re-examines “icons” of graphic design in light of their local contexts, avoiding generalisation to exp

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!