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Books on the topic 'Advertising measures'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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1

(Firm), L.-W. Book Sales, ed. Advertising & figural tape measures. L-W Book Sales, 1995.

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2

Alpers, Jane. Practical Measures to Increase Transit Advertising Revenues. National Academies Press, 2009. http://dx.doi.org/10.17226/14269.

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3

Rademeyer, A. P. Frequency measures of content factors in magazine and newspaper advertising. Bureau of Market Research, University of South Africa, 1989.

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4

1944-, Olson Jerry C., Ray William J. 1945-, Alwitt Linda F, Alwitt Linda F, and Marketing Science Institute, eds. Exploring the usefulness of brain waves as measures of advertising response. Marketing Science Institute, 1989.

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5

1944-, Olson Jerry C., Ray William J. 1945-, Alwitt Linda F, Alwitt Linda F, and Marketing Science Institute, eds. Exploring the usefulness of brain waves as measures of advertising response. Marketing Science Institute, 1989.

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6

Hastak, Manoj. Does retrospective thought measurement influence subsequent measures of cognitive structure in an advertising context? College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, 1987.

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7

Labour, Ontario Ministry of. Working on billboards: A guideline for the outdoor advertising industry. Ministry of Labour, 1997.

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8

Stolle, Sven Ole. Das Thema Sicherheit in der deutschen Anzeigenwerbung für Automobile: Empirischer Befund und Analyse von Bestimmungsfaktoren. Duncker & Humblot, 2004.

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9

Washington (State). Office of Financial Management., ed. Washington State publication guidelines: Cost control measures; distribution; style, formatting and production, fees and advertising; elctronic publications; resources available. Office of Financial Management, 1996.

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10

United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection. The collection and use of location information for commercial purposes: Joint hearing before the Subcommittee on Commerce, Trade, and Consumer Protection and the Subcommittee on Communications, Technology, and the Internet of the Committee on Energy and Commerce, House of Representatives, One Hundred Eleventh Congress, second session, February 24, 2010. U.S. G.P.O., 2012.

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11

Washington (State). Office of Financial Management., ed. State of Washington publication guidelines: Cost control measures, distribution, style, formatting and production, fees and advertising, electronic publications, resources available. Office of Financial Management, 1996.

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12

Russell, Colley, and Association of National Advertisers, eds. DAGMAR, defining advertising goals for measured advertising results. 2nd ed. NTC Business Books, 1995.

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13

Cojocarasu, Dana Irina. Anti-spam legislation between privacy and commercial interest: An overview of the European Union legislation regarding the e-mail spam. Institutt for rettsinformatikk, 2006.

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14

United States. Congress. Senate. Committee on Homeland Security and Governmental Affairs. Permanent Subcommittee on Investigations. Online advertising and hidden hazards to consumer security and data privacy: Hearing before the Permanent Subcommittee on Investigations of the Committee on Homeland Security and Governmental Affairs, United States Senate, One Hundred Thirteenth Congress, second session, May 15, 2014. U.S. Government Printing Office, 2014.

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15

Garfinkel, Simson. Web Security, Privacy and Commerce. 2nd ed. O'Reilly, 2001.

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16

Garfinkel, Simson. Web security & commerce. O'Reilly, 1997.

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17

United, States Congress Senate Committee on Commerce Science and Transportation. A status update on the development of voluntary do-not-track standards: Hearing before the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred Thirteenth Congress, first session, April 24, 2013. U.S. Government Publishing Office, 2014.

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18

R, Lehmann Donald, and Neslin Scott A. 1952-, eds. A product-market-based measure of brand equity. Marketing Science Institute, 2002.

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19

Ailawadi, Kusum L. A product-market-based measure of brand equity. Marketing Science Institute, 2002.

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20

Ailawadi, Kusum L. A product-market-based measure of brand equity. Marketing Science Institute, 2002.

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21

Garfinkel, Simson. Web security, privacy, and commerce. 2nd ed. O'Reilly, 2002.

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22

National Cancer Institute (U.S.), ed. Risks associated with smoking cigarettes with low machine-measured yields of tar and nicotine. U.S. Dept. of Health and Human Services, Public Health Service, National Institutes of Health, National Cancer Institute, 2001.

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23

Johnston, Jerome. Taking the measure of Channel One: A three year perspective. Institute for Social Research, University of Michigan, 1994.

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24

ARF Measuring Advertising's Sales Effectiveness Workshop (1987 New York, N.Y.). How to measure the sales effectiveness of advertising: Transcript proceedings : an ARF Key Issues Workshop, the New York Hilton, June 18, 1987. Advertising Research Foundation, 1987.

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25

Johnston, Jerome. Taking the measure of Channel One: The first year, Sept. 1990-June 1991 : . Institute for Social Research, University of Michigan, 1992.

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26

Advertising Research Foundation Key Issues Workshop (1987 New York, N.Y.). Transcript proceedings: How to measure the sales effectiveness of advertising, today's improved state of the art, why and how it is possible, in all media : an ARF Key Issues Workshop, the New York Hilton, June 18, 1987. Advertising Research Foundation, 1987.

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27

Korolev, Vitaliy, Dmitriy Berdnikov, Aleksandr Geller, et al. Antimonopoly and tariff regulation in the system of state control of the Russian Federation. INFRA-M Academic Publishing LLC., 2023. http://dx.doi.org/10.12737/1862723.

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The textbook extensively covers the most pressing issues of antimonopoly and tariff regulation.
 The basics of antimonopoly and tariff regulation are outlined, the main activities of the Federal Antimonopoly Service as a state regulator, its functions, powers and responsibilities in the implementation of state antimonopoly control and tariff policy, as well as issues of sectoral tariff regulation and control over economic concentration are considered.
 Separate chapters are devoted to: types of unfair advertising and measures of responsibility for its placement; control of procuremen
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28

Yŏnʼguwŏn, Hanʼguk Pŏpche, ред. Pangsong tʻongsin yunghap ŭi silche wa ippŏp kwaje. Hanʼguk Pŏpche Yŏnʼguwŏn, 2006.

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29

Marketing scales handbook: A compilation of multi-item measures for consumer behavior & advertising research. GCBII Productions LLC, 2012.

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30

Marketing scales handbook: A compilation of multi-item measures for consumer behavior & advertising research. GCBII Productions, LLC, 2009.

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31

Tap: Unlocking the Mobile Economy. MIT Press, 2018.

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32

Tap: Unlocking the Mobile Economy. MIT Press, 2017.

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33

Tap: Unlocking the Mobile Economy. MIT Press, 2017.

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34

Reklamata i marketingovite komunikat︠s︡ii po vreme na chernata smŭrt (koronavirusa): Advertising and marketing communications during black death (COVID 19). Universitetsko izdatelstvo "Sv. Kliment Okhridski", 2020.

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35

Dutka, Solomom. Dagmar: Defining Advertising Goals for Measured Advertising Results. 2nd ed. NTC Business Books, 1995.

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36

Ray, William, and Jerry Olson. Exploring the Usefulness of Brain Waves As Measures of Advertising Response (Marketing Science Institute, Report No 89-116/Two Papers on Brain Waves). Marketing Science Inst, 1989.

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37

Garfinkel, Simson. Seguridad y Comercio En La Web. McGraw-Hill Companies, 2000.

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38

Garfinkel, Simson, and Gene Spafford. Web Security, Privacy and Commerce. O'Reilly Media, Incorporated, 2001.

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39

Garfinkel, Simson. Web Security, Privacy and Commerce. 2nd ed. O'Reilly Media, Inc., 2002.

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40

Garfinkel, Simson, and Gene Spafford. Web Security, Privacy and Commerce. O'Reilly Media, Incorporated, 2001.

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41

Garfinkel, Simson, and Gene Spafford. Web Security, Privacy and Commerce. O'Reilly Media, Incorporated, 2001.

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42

Mersey, Rachel Davis. Can Journalism Be Saved? ABC-CLIO, LLC, 2010. http://dx.doi.org/10.5040/9798400623134.

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This book challenges the once-dominant social responsibility model and argues that a new, “individual-first” paradigm is what will allow journalism to survive in today's crowded media marketplace. By some measures, it would seem that print journalism is dying. Journalism recently suffered one of its worst circulation declines in years: a drop of more than ten percent in the a six month period ending September 30, 2009. The Rocky Mountain News in Denver, CO, closed its doors in 2009—after it dominated the AP awards in 2008, and was lauded for an investigative expose on unfair treatment of forme
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43

Stole, Inger L. The Consumer Movement’s Return. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252037122.003.0005.

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This chapter focuses on the concerns of Consumers Union (CU) about the mutually beneficial relationship between advertisers and Washington, including CU cofounder Colston Warne’s attempts to gain publicity and public traction for his crusade. It also examines the renewed interest in grading and standardization of consumer goods due to war conditions, and how the measure was as welcomed in activist circles as it was opposed in the advertising community. The core idea for the standardization of consumer goods had been rekindled as part of the government’s TNEC investigation and continued to ling
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44

Shibata, Christena. How to Rack and Measure Facebook Ads : Tips on Creating Amazing Campaigns for Advertising: Track Facebook Ads. Independently Published, 2021.

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45

Johansen, Bruce E. Eco-Hustle! ABC-CLIO, LLC, 2015. http://dx.doi.org/10.5040/9798400643415.

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How many of our efforts to save the environment are effective? Learn how our system is simply masking the symptoms of global warming. Climate change is more than just a buzzword. It is a reality that society and industry have failed to deal with effectively. "Greenwashing," a term that author Bruce E. Johansen defines as the "environmental sleight of hand" performed by technology and advertising, has us convinced that certain "green" practices are sustainable. In his book, Johansen examines the sanctioned activities and practices commonly touted as environmentally responsible and points out th
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46

Clark, Richard L., Kelly N. Foster, Samuel J. Best, and Benjamin Radcliff, eds. Polling America. 2nd ed. Greenwood, 2020. http://dx.doi.org/10.5040/9798400698897.

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This work provides an authoritative overview of the composition of public opinion in America, the methodologies by which public opinion is measured, and the importance of polling to U.S. politics, policy, and culture. This revised edition is a comprehensive resource for understanding all aspects of public opinion polling in the United States, including major and emerging theories and concepts; historical and current methodologies; political, journalistic, and corporate uses; landmark events and developments in the history of polling; and influential people and organizations. The encyclopedia a
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47

Trends in travel and tourism advertising expenditures in United States Measured Media 1990-1994: A special report for Oglivy & Mather, based on data from Leading National Advertisers, Inc.. Ogilvy & Mather, 1995.

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48

Social security: Measure of telephone service accuracy can be improved : report to the Chairman, Special Committee on Aging, U.S. Senate. The Office, 1991.

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49

Chiyŏk munhwa yesul chinhŭng ŭl wihan pŏpche chŏngbi pangan. Hanʼguk Pŏpche Yŏnʼguwŏn, 2005.

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