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Books on the topic 'Advertising media planning'

Author: Grafiati

Published: 4 June 2021

Last updated: 30 July 2024

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1

B, Baron Roger, ed. Advertising media planning. 6th ed. Chicago: McGraw-Hill, 2002.

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2

Sissors, Jack Zanville. Advertising media planning. 3rd ed. Lincolnwood, Ill., USA: NTC Business Books, 1989.

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3

Sissors, Jack Z. Advertising media planning. 3rd ed. Lincolnwood, Ill: N.T.C. Business Books, 1989.

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4

Sissors, Jack Zanville. Advertising media planning. 4th ed. Lincolnwood, Ill., USA: NTC Business Books, 1993.

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5

Lincoln, Bumba, ed. Advertising media planning. 5th ed. Lincolnwood, Ill., USA: NTC Business Books, 1996.

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6

B, Baron Roger, ed. Advertising media planning. 7th ed. New York: McGraw-Hill, 2010.

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7

W, Jugenheimer Donald, and Turk Peter B, eds. Advertising media sourcebook. 3rd ed. Lincolnwood, Ill., USA: NTC Business Books, 1989.

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8

Walsh, Michael F. Advertising media decisions. [Washington, D.C.?]: U.S. Small Business Administration, Office of Business Development, 1988.

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9

Walsh, Michael F. Advertising media decisions. [Washington, D.C.?]: U.S. Small Business Administration, Office of Business Development, 1988.

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10

Walsh, Michael F. Advertising media decisions. [Washington, D.C.?]: U.S. Small Business Administration, Office of Business Development, 1988.

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11

Barban, Arnold M. Advertising media sourcebook. 3rd ed. Lincolnwood, Ill: NTC Business Books, 1989.

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12

Turk, Peter B. Advertising media sourcebook. 4th ed. Lincolnwood, Ill: NTC Business Books, 1997.

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13

Surmanek, Jim. Media planning: A practical guide. 3rd ed. Lincolnwood, Ill., USA: NTC Business Books, 1996.

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14

Surmanek, Jim. Media planning: A practical guide. Lincolnwood, Ill., U.S.A: Crain Books, 1985.

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15

Sammon, Ken. Planning for out-of-home media. [New York]: Traffic Audit Bureau, 1987.

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16

Avery, Jim. Advertising campaign planning: Developing an advertising-based marketing plan. 3rd ed. Chicago: Copy Workshop, 2000.

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17

Avery, Jim. Advertising campaign planning: Developing an advertising-based marketing plan. 2nd ed. Chicago: Copy Workshop, 1997.

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18

Avery, Jim. Advertising campaign planning: Developing an advertising-based marketing plan. Chicago: Copy Workshop, 1993.

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19

Arvind, Kalia, ed. Advertising & media scene in Rajasthan. Jaipur: Advertising Club, 1995.

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20

Brigida, Franco. Media e pubblicità in Italia. 2nd ed. Milano: F. Angeli, 2003.

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21

Kelley, Larry D. Advertising media planning: A brand management approach. 3rd ed. Armonk, N.Y: M.E. Sharpe, 2012.

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22

W, Jugenheimer Donald, ed. Advertising Media Planning: A Brand Management Approach. Armonk, N.Y: M.E. Sharpe, 2004.

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23

W, Jugenheimer Donald, ed. Advertising media planning: A brand management approach. 2nd ed. Armonk, N.Y: M.E. Sharpe, Inc., 2008.

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24

Davis, Martyn P. The effective use of advertising media: A practical handbook. 4th ed. London: Century Business, 1992.

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25

Surmanek, Jim. Introduction to advertising media: Research, planning, and buying. Lincolnwood, Ill., USA: NTC Business Books, 1993.

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26

N.J.) Architectural Research Associates (Cliffside Park. Architect and specifier preferences for advertising media. Cliffside Park, NJ: The Associates, 2000.

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27

Barban, Arnold M. Essentials of media planning: A marketing viewpoint. 2nd ed. Lincolnwood, Ill., U.S.A: NTC Business Books, 1987.

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28

Leonard, Donald E. A pragmatic guide to advertising. Dubuque, Iowa: Kendall/Hunt Pub. Co., 1992.

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29

Calder, Bobby J. Kellogg on advertising & media: The Kellogg School of Management. Hoboken, N.J: John Wiley & Sons, 2008.

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30

McStay, Andrew. Digital advertising. New York: Palgrave Macmillan, 2009.

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31

Duch, César. Los medios publicitarios: Prensa, radio, televisión, exterior. Bellaterra: Servicio de Publicaciones de la Universidad Autónoma de Barcelona, 1986.

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32

Silk, Alvin J. Intermedia substitutability and market demand by national advertisers. Cambridge, MA: National Bureau of Economic Research, 2001.

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33

Inc, Hispanic Market Connections, ed. Language and media planning for the Hispanic market. Los Altos, CA (5150 El Camino Real, Suite D-11, Los Altos 94022): Hispanic Market Connections, Inc., 1992.

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34

Ehler, R. L. The print media planning manual: How to prepare a media plan and buy space for periodical advertising. Santa Barbara, CA: Richler & Co., 1991.

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35

Jones, John. The Advertising Business: Operations Creativity Media Planning Integrated Communications. 2455 Teller Road, Thousand Oaks California 91320 United States: SAGE Publications, Inc., 1999. http://dx.doi.org/10.4135/9781452231440.

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36

Azzaro, Marian. Strategic media decisions. Chicago, IL: Copy Workshop, 2004.

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37

Brian, Jacobs, and Leo Burnett Company, eds. The Leo Burnett worldwide advertising and media factbook: The international sourcebook of media conditions, facts and statistics. Chicago: Triumph Books, 1993.

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38

W, Jugenheimer Donald, ed. Advertising media workbook and sourcebook. 2nd ed. Armonk, N.Y: M.E. Sharpe, Inc., 2008.

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39

Kelley, Larry, Kim Sheehan, and Donald W. Jugenheimer. Advertising Media Planning. Routledge, 2015. http://dx.doi.org/10.4324/9781315720579.

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40

Kelly, Larry D. Advertising Media Planning. Routledge, 2015. http://dx.doi.org/10.4324/9781315706696.

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41

Advertising Media Planning. 4th ed. NTC Publishing Group,U.S., 2001.

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42

Rossiter, John R., and Peter J. Danaher. Advanced Media Planning. Springer, 2012.

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43

Rossiter, John R., and Peter J. Danaher. Advanced Media Planning. Springer London, Limited, 2011.

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44

Advertising Media Planning, Seventh Edition. McGraw-Hill Education, 2010.

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45

Instructor's manual, Advertising media planning. 5th ed. NTC Business Books, 1996.

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46

Goodrich, William, and Jack Zanville Sissors. Media Planning Workbook. 3rd ed. NTC/Contemporary Publishing Company, 1992.

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47

Russell, Gilbert. Planning Advertisements (RLE Advertising). Taylor & Francis Group, 2013.

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48

Advertising media and markets. New York: Garland Pub., 1985.

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49

Barban, Arnold M. Essentials of Media Planning. 2nd ed. McGraw-Hill Contemporary, 2001.

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50

Russell, Gilbert. Planning Advertisements (RLE Advertising). Taylor & Francis Group, 2013.

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