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Books on the topic 'Advertising media'

Author: Grafiati

Published: 4 June 2021

Last updated: 29 May 2022

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1

Walsh, Michael F. Advertising media decisions. [Washington, D.C.?]: U.S. Small Business Administration, Office of Business Development, 1988.

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2

W, Jugenheimer Donald, and Turk Peter B, eds. Advertising media sourcebook. 3rd ed. Lincolnwood, Ill., USA: NTC Business Books, 1989.

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3

B, Baron Roger, ed. Advertising media planning. 7th ed. New York: McGraw-Hill, 2010.

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4

B, Baron Roger, ed. Advertising media planning. 6th ed. Chicago: McGraw-Hill, 2002.

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5

Turk, Peter B. Advertising media sourcebook. 4th ed. Lincolnwood, Ill: NTC Business Books, 1997.

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6

Sissors, Jack Zanville. Advertising media planning. 3rd ed. Lincolnwood, Ill., USA: NTC Business Books, 1989.

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7

Sissors, Jack Zanville. Advertising media planning. 4th ed. Lincolnwood, Ill., USA: NTC Business Books, 1993.

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8

Sissors, Jack Z. Advertising media planning. 3rd ed. Lincolnwood, Ill: N.T.C. Business Books, 1989.

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9

Barban, Arnold M. Advertising media sourcebook. 3rd ed. Lincolnwood, Ill: NTC Business Books, 1989.

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10

Lincoln, Bumba, ed. Advertising media planning. 5th ed. Lincolnwood, Ill., USA: NTC Business Books, 1996.

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11

Walsh, Michael F. Advertising media decisions. [Washington, D.C.?]: U.S. Small Business Administration, Office of Business Development, 1988.

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12

Walsh, Michael F. Advertising media decisions. [Washington, D.C.?]: U.S. Small Business Administration, Office of Business Development, 1988.

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13

European Association of Directory Publishers. Directories: Successful advertising media. Brussels: European Association of Directory Publishers, 1991.

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14

European Association of Directory Publishers. Directories: Successful advertising media. Brussels: European Association of Directory Publishers, 1993.

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15

Advertising media and markets. New York: Garland Pub., 1985.

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16

Advertising and new media. New York, NY: Routledge, 2007.

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17

Publishers, European Association of Directory. Directories: Successful advertising media. Brussels: European Association of Directory Publishers, 1992.

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18

T, Allen Chris, and Semenik Richard J, eds. Advertising. 2nd ed. Cincinnati: South-Western College Pub., 2000.

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19

T, Allen Chris, and Semenik Richard J, eds. Advertising. Cincinnati, Ohio: South-Western College Pub., 1998.

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20

Paxson, Peyton. Thinking critically about advertising. Portland, Maine: J. Weston Walch, 2002.

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21

1941-, Russell Thomas, ed. Advertising media: A managerial approach. 2nd ed. Homewood, Ill: Irwin, 1988.

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22

W, Jugenheimer Donald, ed. Advertising media workbook and sourcebook. 2nd ed. Armonk, N.Y: M.E. Sharpe, Inc., 2008.

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23

W, Jugenheimer Donald, and Sheehan Kim, eds. Advertising media workbook and sourcebook. 3rd ed. Armonk, N.Y: M.E. Sharpe, 2012.

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24

Incorporated Society of British Advertisers. Glossary of advertising media terms. 3rd ed. London: Incorporated Society of British Advertisers, 1985.

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25

Calder, Bobby J., ed. Kellogg on Advertising & Media. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2012. http://dx.doi.org/10.1002/9781119198154.

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26

M, Barban Arnold, and Turk Peter B, eds. Advertising media: Strategy and tactics. Dubuque, IA: Brown & Benchmark, 1992.

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27

T, Allen Chris, and Semenik Richard J, eds. Advertising and integrated brand promotion. 4th ed. Mason, Ohio: Thomson/South-Western, 2006.

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28

Brigida, Franco. Media e pubblicità in Italia. 2nd ed. Milano: F. Angeli, 2003.

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29

McStay, Andrew. Digital advertising. New York: Palgrave Macmillan, 2009.

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30

Ad worlds: Brands, media, audiences. New York: Arnold, 1998.

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31

Charles, Warner. Media selling: Broadcast, cable, print and interactive. 3rd ed. Ames, Iowa: Iowa State Press, 2004.

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32

J, Danaher Peter, ed. Advanced media planning. Boston: Kluwer Academic, 1998.

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33

Rust, Roland T. Advertising media models: A practical guide. Lexington, Mass: Lexington Books, 1986.

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34

European Association of Directory Publishers. Directories: Successful advertising media 1990-91. Brussels: European Associationof Directory Publishers, 1990.

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35

Geraghty, Malachy Paul. Webvertising: Advertising in interactive mass media. [S.l: The Author], 1996.

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36

Brown, Liz. Media Careers: Advertising (Media Careers). Purple House, 1998.

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37

Advertising (Media Focus). Heinemann Library, 2000.

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38

Petley, Julian. Advertising (Media Wise). Tandem Library, 2003.

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39

Advertising (Media Watch). Hodder Children's Books, 1993.

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40

Advertising (Media Focus). Heinemann Library, 1999.

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41

BRAD: Advertising media. Barnet: Maclean Hunter., 1993.

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42

Advertising Media Planning. 4th ed. NTC Publishing Group,U.S., 2001.

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43

Kelley, Larry, Kim Sheehan, and Donald W. Jugenheimer. Advertising Media Planning. Routledge, 2015. http://dx.doi.org/10.4324/9781315720579.

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44

Kelly, Larry D. Advertising Media Planning. Routledge, 2015. http://dx.doi.org/10.4324/9781315706696.

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45

Barban, K. Arnold. Advertising Media Sourcebook. NTC Publishing Group,U.S., 2001.

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46

Duffy. ADVERTISING MEDIA MARKETS (History of Advertising Ser). Facsimiles-Garl, 1985.

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47

Foreman, Susannah Louise, and Lis Watkins. Advertising (Media in Action). Egmont Childrens Books, 1990.

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48

E, Steinmetz Peter, Stohn J. Stephen, and Law Society of Upper Canada. Dept. of Education., eds. Entertainment, advertising & media law. Toronto, Ont: Law Society of Upper Canada, Dept. of Education, 1989.

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49

Chambers, Catherine. Advertising (Behind the Media). Heinemann Library, 2002.

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50

Malhotra, S. K. Advertising and Media Research. Omega Publication, 2006.

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