Journal articles: 'Advertising media'

1

Mamoon, Zafor. "Choosing Advertising Media." Journal of Research in Marketing 2, no. 2 (April 15, 2014): 143. http://dx.doi.org/10.17722/jorm.v2i2.49.

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P., Maulina. "MEDIA INTERAKTIF SEBAGAI MEDIA PERIKLANAN." Communicology: Jurnal Ilmu Komunikasi 1, no. 1 (December 30, 2013): 14–24. http://dx.doi.org/10.21009/communicology.011.02.

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Abstract The development of new media gives the positive sides to the people. Interactive new media has become a true benefit to everyone because people can express their artwork in more than one way with the technology that we have today and there is no longer a limit to what we can do with our creativity. Because of that the interactive media can be used as advertising media. By using interactive media to advertise their product, they can share their work and interact with big world. So if you think the interactive media is effective ways to advertise?. And the answers is â€œOne of the keys to successfully developing an advertising campaign is to promote purposeful dialog between company and its stakeholder, advertiser and customers. That is what interactivity means. And that is where the internet offers its great potential.â€ Keywords: new media, interactive media, advertising

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Dong, Junhong, and Xiaohong Zhang. "Cognitive Inferences in Social Media Advertising a Case Study of Advertisings on Sina Weibo and Facebook." International Journal of Languages, Literature and Linguistics 6, no. 1 (March 2020): 18–23. http://dx.doi.org/10.18178/ijlll.2020.6.1.244.

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Van-Tien Dao, William, Angelina Nhat Hanh Le, Julian Ming-Sung Cheng, and Der Chao Chen. "Social media advertising value." International Journal of Advertising 33, no. 2 (January 2014): 271–94. http://dx.doi.org/10.2501/ija-33-2-271-294.

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Sinclair, John, and Christina Spurgeon. "Advertising and the Media." Media International Australia 119, no. 1 (May 2006): 49–50. http://dx.doi.org/10.1177/1329878x0611900105.

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McGann, Anthony F. "Advertising Media Price Forecasts." Journal of Advertising 14, no. 4 (December 1985): 3. http://dx.doi.org/10.1080/00913367.1985.10672964.

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Sheehan, Kim. "Advertising and New Media." Information, Communication & Society 12, no. 2 (March 2009): 287–88. http://dx.doi.org/10.1080/13691180802552924.

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Wang, Jing, and Bobby J. Calder. "Media Transportation and Advertising." Journal of Consumer Research 33, no. 2 (September 2006): 151–62. http://dx.doi.org/10.1086/506296.

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Babu, J. Ramesh, Dr G. Ravindra Babu, and CH Karuna Sree. "Optimization of Advertising Media Scheduling Through Goal Programming." International Journal of Scientific Research 3, no. 2 (June 1, 2012): 294–97. http://dx.doi.org/10.15373/22778179/feb2014/94.

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Soh, Hyeonjin, Leonard N. Reid, and Karen Whitehill King. "Trust in Different Advertising Media." Journalism & Mass Communication Quarterly 84, no. 3 (September 2007): 455–76. http://dx.doi.org/10.1177/107769900708400304.

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Trust has been investigated by behavioral and social scientists from different disciplines. Despite the interdisciplinary research, studies of advertising trust are not abundant in the literature, though both academic and trade investigations have incorporated and measured the construct. This study was conducted to examine consumer trust in different advertising media and the relationship of that trust to media credibility. Results indicate that (1) advertising media are neither especially trusted nor distrusted by consumers; (2) there is variation in consumer trust across different advertising media; (3) trust in specific ad media is differentially associated with education and income; and (4) trust in advertising media and media credibility are correlates, though trust in advertising is distinct and separate from the credibility construct.

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Bludova, Tetiana, Andrii Chuzhykov, and Kateryna Leshchenko. "Modeling the function of advertising reviews from media ads on the YouTube channel." Innovative Marketing 15, no. 3 (August 6, 2019): 26–41. http://dx.doi.org/10.21511/im.15(3).2019.03.

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The use of display advertising enables companies to reach target audience and show them your ads on specific sites, which increases sales. In particular, YouTube video ads can reach a wide audience and attract many customers. One of the most important issues in the development of display advertising is the analysis and modeling of advertising reviews from media advertisements and practical tools with the aim of takingsynergistic effects of advertising reviews. The purpose of the paper is to research the synergistic effects of advertising reviews in the system of successive advertising display. The study used a statistical analysis of empirical data, in particular statistics of annotations of video clips demonstration; viewing a video clip, and also approaching ad rotation time series using the Fourier series. The synergistic effects of advertising reviews in the system of successive advertising display are revealed. The approximation of time series of advertising reviews in the synergistic system of successive advertising display is presented. The analytical periodic function of advertising reviews, which takes into account manifestation of the short-term current effect of video advertising messages, is developed. The functions of advertising reviews in the Fourier series are presented, which allows to simulate video advertising messages as a reaction in the form of revision annotations in media advertising.

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Erlygina, E., and A. Vasilyeva. "Ambient Media in a Market System." Bulletin of Science and Practice 5, no. 11 (November 15, 2019): 280–83. http://dx.doi.org/10.33619/2414-2948/48/32.

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Nowadays the use of non-traditional methods of advertising is becoming increasingly popular. Such methods include Ambient Media, which is characterized by the use of environmental objects as an advertising medium. Ambient Media is distinguished by its originality, creativity and ingenuity, contributes to the creation of high-quality, emotional contact with potential consumers, creating a positive image of the company.

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13

Watie, Errika Dwi Setya. "PERIKLANAN DALAM MEDIA BARU (Advertising In The New Media )." Jurnal The Messenger 4, no. 1 (March 23, 2016): 37. http://dx.doi.org/10.26623/themessenger.v4i1.275.

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Advertising is currently getting a huge challenge. the number of ads , it is realized or not, effects on saturation of advertising. New era media presents new communications media to the community. This condition should be recognized by anyone working in the advertising, because the development of advertising is in line with a new media movement, so the expectansy of the intended market segment will be achieved better.Today, the challenge of a new style of advertising has been answered by the professions related to a new advertising which is driven by the appearance and the popularity of the new social media. One of the new profession known by and used in advertising is a Buzzer. The principle work of Buzzer is similar to WOM (Word Of Mouth). However, it should also be remembered that the selection of buzzer is also important, so that the purpose of advertising can be achieved.

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14

Wee-Ming Lau, László Józsa, Yoong-Wai Chan, Yee-Ling Fong, Hiram Ting, and Kim-Lim Tan. "Beliefs and Attitude towards Political Advertising During Malaysia's GE14 Political Tsunami." International Journal of Business and Society 21, no. 1 (April 25, 2021): 285–99. http://dx.doi.org/10.33736/ijbs.3252.2020.

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The recent General Election in Malaysia has seen the opposition alliance form the government for the first time in its history. The tsunami that changed the country's political landscape has largely been attributed to the participation of young voters and the effect of political advertising transmitted through social media. Drawing upon the theory of reasoned action, the study tests the scale of beliefs about political advertising in relation to attitude towards political advertising among young voters. While the first phase of the study validated the belief components, the second phase tested and confirmed the effect of the belief components on attitude. As a result, three belief components of political advertising were extracted, including core values, actual values,andexternal values. The findings indicated that young Malaysian voters hold unfavourablebeliefs aboutpolitical advertising. Moreover, the beliefs about advertising’s core and external values have a direct effect on attitude towards political advertising. Given young voters use social media for nearly every aspect of their lives, the findings underscore the importance of understanding the potential effect of negative political advertising and its external elements during election campaigns.

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15

Masterman, Len. "UK Media Publications: 1986." Media Information Australia 44, no. 1 (May 1987): 31–36. http://dx.doi.org/10.1177/1329878x8704400109.

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Quantity is more evident than quality in the 1986 crop of British media books. Chronic lack of funding and opportunities for serious long-term research into the media in universities, polytechnics and colleges is reflected in a general absence of sustained reflective work in the publishers' lists. Indeed the one media book published in the UK in 1986 which is stilt likely to be of indisputable value in 1996 is an American book, Roland Marchand's meticulous account of American advertising between 1920–40, Advertising the American Dream. It is, by some distance, the best media book of the year, though it is unlikely to shift perceptions of its subject as markedly as two outstanding earlier studies, Daniel Pope's The Making of Modern Advertising (1983) and Michael Schudson's Advertising, the Uneasy Persuasion (1984).

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16

Malthouse, Edward C., and Bobby J. Calder. "Media Placement versus Advertising Execution." International Journal of Market Research 52, no. 2 (March 2010): 217–30. http://dx.doi.org/10.2501/s1470785309201181.

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We make three contributions towards understanding how engagement with the surrounding editorial context affects reactions to ads. First, while previous studies have shown that respondent-level engagement affects ads, we argue that vehicle-level engagement is more relevant to placement decisions, and show that magazine-level engagement affects actions taken from seeing an ad. Second, we compare the relative importance of engagement to the execution factors size, position and colour, and show that engagement is of comparable importance. Third, evaluations are done with more realistic procedures than previous studies and with real ads.

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17

Barbu, Oana. "Advertising, Microtargeting and Social Media." Procedia - Social and Behavioral Sciences 163 (December 2014): 44–49. http://dx.doi.org/10.1016/j.sbspro.2014.12.284.

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18

Reekie, W. Duncan. "Advertising intensity and media selection." Applied Economics 18, no. 5 (May 1986): 557–65. http://dx.doi.org/10.1080/00036848608537449.

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19

Häckner, Jonas, and Sten Nyberg. "Advertising and Media Market Concentration." Journal of Media Economics 21, no. 2 (June 5, 2008): 79–96. http://dx.doi.org/10.1080/08997760802069861.

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20

Voorveld, Hilde A. M., and Guda van Noort. "Social Media in Advertising Campaigns." Journal of Creative Communications 9, no. 3 (November 2014): 253–68. http://dx.doi.org/10.1177/0973258614545155.

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21

Causer, Craig. "IEEE Media Advertising Sales Offices." IEEE Potentials 31, no. 5 (September 2012): 47. http://dx.doi.org/10.1109/mpot.2012.2206442.

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22

Causer, Craig. "IEEE Media Advertising Sales Offices." IEEE Potentials 32, no. 6 (November 2013): 46. http://dx.doi.org/10.1109/mpot.2013.2275642.

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23

Meyers, Cynthia B. "Media History and Advertising Archives." American Journalism 37, no. 2 (April 2, 2020): 244–55. http://dx.doi.org/10.1080/08821127.2020.1750888.

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24

Wakui, Kotaro, and Tadashi Moriya. "High-technology and advertising media." Journal of the Institute of Television Engineers of Japan 43, no. 1 (1989): 33–38. http://dx.doi.org/10.3169/itej1978.43.33.

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25

Becker, Boris. "Media Advertising Usage by Professionals." Journal of Professional Services Marketing 16, no. 1 (July 29, 1998): 107–22. http://dx.doi.org/10.1300/j090v16n01_06.

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26

William M. O'Barr, Rishad Tobaccowala, John Partilla, and Irwin Gotlieb. "Media and Advertising." Advertising & Society Review 10, no. 2 (2009). http://dx.doi.org/10.1353/asr.0.0030.

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27

"Advertising." IEEE Wireless Communications 10, no. 6 (December 2003): 0_2–82. http://dx.doi.org/10.1109/mwc.2003.1265856.

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28

Chaika, Oksana. "Advertising Pragmatics of Contemporary Media for Polylingualism and Polyculturalism." International Journal of Social Science and Human Research 04, no. 05 (May 31, 2021). http://dx.doi.org/10.47191/ijsshr/v4-i5-42.

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The article considers advertising pragmatics of contemporary media for polylingualism and polyculturalism as the urgent need for advertising information about different types of goods has become a prerequisite for the development and dissemination of a hybrid type of text – advertising text, announcement of things or services. The research aims at the functional specifics of advertising texts in polycultural and polylingual contexts, among which is a variety of publications and outdoor advertising. To achieve the objective, it is important to consider the goals (set tasks) associated with the research questions. They are: (i) to outline the presentation patterns of trademarks and define the essence of the advertising text in the poly-lingual context, (ii) to determine the pragmatic direction of advertising texts of modern media, accounting for the discursive-functional aspects, (iii) to trace manifestation of multiculturalism and/or polyculturalism and polylingualism of the advertising text as a non-standard type of text. It is stated advertising slogan is a communicative message that has a pragmatic instruction to convey true information about the subject of advertising to the largest number of people in order to encourage them to take action - to use and purchase the advertised product. The slogan is focused primarily on achieving the maximum pragmatic effect: to present the brand, distribute the advertised products, actually sell the product, and even forcibly impose it on a potential consumer. It is found the following aspects are clearly combined, which logically represent the advertising text as a non-standard object of linguistic description in the polylingual cultures: 1) polylingual components:introduction into the advertising message of linguistic facts by different types of fonts, a combination of natural and unnatural semiotic systems (signs, drawings, symbols), introduction to the text of visuals; 2) multicultural and/or polycultural components.

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"GLAAD's Advertising Media Program." Choice Reviews Online 49, no. 07 (March 1, 2012): 49–3954. http://dx.doi.org/10.5860/choice.49-3954.

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30

Timke, Edward. "Social Media and Advertising." Advertising & Society Quarterly 18, no. 2 (2017). http://dx.doi.org/10.1353/asr.2017.0019.

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31

"Advertising and Media Research." Journal of Marketing Research 26, no. 4 (November 1989): 493–502. http://dx.doi.org/10.1177/002224378902600417.

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32

"Social Media Advertising Effectiveness." International Journal of Technology and Human Interaction 18, no. 1 (January 2022): 0. http://dx.doi.org/10.4018/ijthi.300286.

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Social media advertising effectiveness is a fundamental issue that remains poorly examined in academic research. The aim of this research is to investigate differences regarding user reactions to advertisements on Facebook. An online survey of Facebook users was conducted to test the hypotheses. Originality, liking, credibility, and irritation have significant effects on consumers’ attitude toward the advertising, which in turn positively influences their purchase intention and recommendation of the brand. Moreover, Advertisements driving visitors to the brand’s Facebook page are less irritating, more original, credible, and liked than those driving them to the brand’s website. Managers could be guided by our results in deciding which features to place at brand posts to enhance their effectiveness. Other managerial and theoretical implications of the findings are identified and future research directions are suggested.

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33

Owee Kowang, Tan, Nurul Amalina Binti Jonid, Lim Kim Yew, Goh Chin Fei, and Ong Choon Hee. "Youngsters Perception Toward Social Networking Advertising: Does Social Media Advertising Factors Still Matter?" International Journal of Human Resource Studies 8, no. 2 (April 27, 2018). http://dx.doi.org/10.5296/ijhrs.v8i2.12932.

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Social Networking Sites (SNS) including Facebook, Instagram, Twitter, Linkedin, Flickr and My Space are significantly grown in popularity among youngster and has become powerful media for advertisers as well as advertising industry all around the world. Advertising via social networking platform allows segmentation of advertising activities based on customers’ demographic. Hence, it is different from social medial advertising which is public-focused based. Thus, this study aims to explore does the important success factors for social media advertising still matter toward youngsters’ perception on social networking advertising. As such, the study assess the relationships between five main social media advertising success factors (informativeness, entertainment, credibility, irritation and customization) with youngsters’ perception toward social networking advertising. The study is quantitative based. Data was collected from 274 undergraduate students from the Faculty of Management (FM), Universiti Teknologi Malaysia (UTM) via convenience sampling technique. Data analysis was done via descriptive analysis and Person correlation test. The findings from the study suggested that all the five social media advertising factors are significantly correlated with youngsters’ attitude towards social network advertising. In addition, finding from this study also revealed that credibility or the trustworthiness of social network advertising is viewed by youngsters as the least important factor. Perhaps this is because of youngsters generally view information in social network is lack of reliability and credibility as compare with traditional face to face networking platform.

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Shmatov, Georgy. "On Planning Periodic Advertising." Russian Man and Power in the Context of Dramatic Changes in Today’s World: Collection of academic papers from the 21st Russian scientific-practical conference (with international participation) (Yekaterinburg, April 12–13, 2019), December 3, 2019, 364–73. http://dx.doi.org/10.35853/ufh-rmp-2019-j08.

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With periodic placement of advertisement, the efficient audience coverage changes over time, growing during the flight and reducing during the advertising silence. In this regard, it is incumbent to study the relation between the size of audience coverage and such parameters of periodic advertising as flights duration, advertising silence period and memory lag. It is also required to calculate and forecast the size of average efficient periodic advertising coverage. These tasks can be solved with methods of the mathematical media planning theory developed in author’s earlier works. This paper outlines the methods of analyzing some performance indicators of periodic advertisement placement developed within the mathematical media planning theory. Methods of assessing the efficient audience coverage in case of changes in the abovementioned parameters of periodic advertising are described. The method of managing the level of periodic advertising’s communicative efficiency by changing the advertising silence time, the size of efficient flight coverage, its duration and memory lag is outlined. The obtained results enable the analysis and forecasting of the sizes of maximum, minimum and average audience coverage by periodic advertising depending on parameters of advertising impact intensity, flight duration and advertising silence. The described methods make it possible to solve the tasks of managing the level of periodic advertising’s communication efficiency, which is achieved by finding the optimal ratio of the abovementioned parameters of periodic advertisement placement. Specifically, the paper demonstrates the existence of the optimal ratio between the advertising silence duration and the memory lag that ensure maximum advertising impact enhancement with periodic advertisement placement. The paper introduces the notion of periodic advertising efficiency – the allowable interval of changes in the efficient audience coverage that satisfies the advertisement placement efficiency criterion established by the advertiser. The author presents the method of assessing the sizes of periodic advertising efficiency areas and provides these areas’ dependency on the advertising silence time and memory lag.

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35

Purwanegara, Mustika Sufiati, Mia T. D. Indriani, Augustine Merriska, and Evy Rachmawati Ch. "Media Strategy of TV Advertising in Indonesia." Jurnal Teknologi 64, no. 2 (October 15, 2013). http://dx.doi.org/10.11113/jt.v64.2256.

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There is an increasing number of TV channel in Indonesia. The competitive environment in TV advertising has made advertisers pull many different media strategies to get audience’s attention. The media strategies consider several factors, such as television channel, product categories, program rating, and advertising rates. The purpose of this research is to explore media strategy for TV advertising in Indonesia, defined by number of advertising played on TV. We analyzed data on the behavior of TV advertisers in February 2010. From the research we found that television channel, product categories, and advertising rate had significant relationships with the number of advertising played on TV. Meanwhile, program rating did not have significant relationships with the number of advertising played on TV.

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36

"IEEE media advertising sales offices." IEEE Vehicular Technology Magazine 4, no. 1 (March 2009): 101. http://dx.doi.org/10.1109/mvt.2009.931592.

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37

Lester, Deborah H. "Social Media: Changing Advertising Education." Online Journal of Communication and Media Technologies 2, no. 1 (January 24, 2012). http://dx.doi.org/10.29333/ojcmt/2373.

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38

Padi, Dalis, and Dibia Abduh. "ADVERTISING MEDIA AND CONSUMER RESPONSE." Emerging Markets : Business and Management Studies Journal 2, no. 1 (March 14, 2018). http://dx.doi.org/10.33555/ijembm.v2i1.27.

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39

Sinclair, John. "Advertising, the Media, and Globalization." Media Industries Journal 1, no. 3 (January 1, 2015). http://dx.doi.org/10.3998/mij.15031809.0001.308.

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"IEEE Media Advertising Sales Offices." IEEE Potentials 29, no. 1 (January 2010): 47. http://dx.doi.org/10.1109/mpot.2009.935600.

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"IEEE Media Advertising Sales Offices." IEEE Potentials 29, no. 2 (March 2010): 47. http://dx.doi.org/10.1109/mpot.2010.936298.

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"IEEE Media Advertising Sales Offices." IEEE Potentials 29, no. 3 (May 2010): 47. http://dx.doi.org/10.1109/mpot.2010.936936.

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43

"IEEE Media Advertising Sales Offices." IEEE Potentials 29, no. 5 (September 2010): 47. http://dx.doi.org/10.1109/mpot.2010.938255.

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44

"IEEE Media Advertising Sales Offices." IEEE Potentials 29, no. 6 (November 2010): 47. http://dx.doi.org/10.1109/mpot.2010.938695.

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45

"[IEEE Media Advertising Sales Office]." IEEE Potentials 30, no. 2 (March 2011): C3. http://dx.doi.org/10.1109/mpot.2010.939463.

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46

"IEEE Media Advertising Sales Offices." IEEE Potentials 30, no. 1 (January 2011): 47. http://dx.doi.org/10.1109/mpot.2010.939760.

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47

"IEEE Media Advertising Sales Offices." IEEE Potentials 30, no. 3 (May 2011): 47. http://dx.doi.org/10.1109/mpot.2011.941177.

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48

"IEEE Media Advertising Sales Offices." IEEE Potentials 30, no. 4 (July 2011): 47. http://dx.doi.org/10.1109/mpot.2011.942134.

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49

"IEEE Media Advertising Sales Offices." IEEE Potentials 30, no. 5 (September 2011): 49. http://dx.doi.org/10.1109/mpot.2011.942337.

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50

"IEEE Media Advertising Sales Office." IEEE Potentials 30, no. 6 (November 2011): 47. http://dx.doi.org/10.1109/mpot.2011.943120.

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Journal articles on the topic 'Advertising media'

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