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Journal articles on the topic 'Advertising – Motion pictures'

Author: Grafiati

Published: 4 June 2021

Last updated: 28 January 2023

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1

Mulier, Lana, Eva Meersseman, Iris Vermeir, and Hendrik Slabbinck. "Food on the Move: The Impact of Implied Motion in Pictures on Food Perceptions through Anticipated Pleasure of Consumption." Foods 10, no. 9 (2021): 2194. http://dx.doi.org/10.3390/foods10092194.

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To tackle obesity, upgrading the image of healthy food is increasingly relevant. Rather than focusing on long-term benefits, an effective way to promote healthy food consumption through visual advertising is to increase its pleasure perception. We investigate whether implied motion, a popular trend in food pictures, affects food perceptions through anticipated consumption pleasure. Prior research shows that motion affects food perceptions, but these studies focused on limited food categories, using experiments with a single food stimulus, and mainly showing unhealthy food effects. Therefore, w

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Bogardus, Ralph F. "Tea Wars: Advertising Photography and Ideology in the Ladies' Home Journal in the 1890s." Prospects 16 (October 1991): 297–322. http://dx.doi.org/10.1017/s0361233300004567.

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“If a magazine should be published at ten cents and made light, bright, and lively,” thought publisher Frank Munsey, it would surely attain a “wide circulation.” What he meant in part, by “light, bright, and lively,” was lots of pictures. Happily for publishing entrepreneurs like Munsey, who courted “the millions” as readers during the 1890s, two innovative communications technologies came together to help make the cheap “picture” magazine possible — photography and the halftone reproduction process. With the birthing of the modern mass magazine — combining low price, increased use of halftone

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Elberse, Anita, and Bharat Anand. "The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market." Information Economics and Policy 19, no. 3-4 (2007): 319–43. http://dx.doi.org/10.1016/j.infoecopol.2007.06.003.

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Armelini, Guillermo, Jorge González, and Julian Villanueva. "The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures." International Journal of Internet Marketing and Advertising 13, no. 1 (2019): 1. http://dx.doi.org/10.1504/ijima.2019.097897.

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Villanueva, Julian, Jorge González, and Guillermo Armelini. "The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures." International Journal of Internet Marketing and Advertising 13, no. 1 (2019): 1. http://dx.doi.org/10.1504/ijima.2019.10019166.

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Mansi Hatwar, Anjana R, Aditi Akundi, et al. "Design of a Magical Fan (POV Display using Arduino Nano Microcontroller)." international journal of engineering technology and management sciences 6, no. 6 (2022): 306–9. http://dx.doi.org/10.46647/ijetms.2022.v06i06.051.

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In this paper, we present the design & development of a magical fan. The persistence of vision, an optical phenomena that operates in the background to recreate a series of visual pictures in a motion picture, is the basis of how the Propeller LED Message Display operates. The majority of current display grids use many LEDs, which uses a lot of energy. Virtual grids are used in the current work to cut down on the amount of LEDs. By aligning eight LEDs in a row on a propeller, virtual grids can be created. The propeller is rotated quickly to produce virtual grids for showing brief messages

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Palmer, Landon. "From Freedom Dreams to Boomer Nostalgia." Journal of Popular Music Studies 34, no. 4 (2022): 85–108. http://dx.doi.org/10.1525/jpms.2022.34.4.85.

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During the 1980s, media images of white boomer nostalgia were often accompanied by 1960s Motown songs due to the popularity of the hit film The Big Chill as well as advertising and licensing strategies inspired by it. In previous decades, however, Motown was used to dramatize onscreen representations of Black male film characters’ emotional experiences of aspiration and resilience. This article explores how 1960s Motown songs came to be employed in two motion pictures—Nothing But a Man and Cooley High—to represent particular notions of everyday Black life, and then provides an industrial backd

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Marchand, Andre, Thorsten Hennig-Thurau, and Sabine Best. "When James Bond shows off his Omega: does product placement affect its media host?" European Journal of Marketing 49, no. 9/10 (2015): 1666–85. http://dx.doi.org/10.1108/ejm-09-2013-0474.

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Purpose – This paper aims to contribute to the marketing literature and practice by examining the effect of product placements on the host brand. The declining effectiveness of traditional advertising has prompted increasing interest in strategies for placing products in media programming. Most existing research adopt the perspective of the brands embedded in media products, with limited attention to the impact that product placement has on the media product that serves as a host brand for the embedded brands. The authors investigate this effect in the context of motion pictures and develop a

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Huang, Dongling, Andrei Strijnev, and Brian Ratchford. "Role of Advertising and Consumer Interest in the Motion Picture Industry." Review of Marketing Science 13, no. 1 (2015): 1–40. http://dx.doi.org/10.1515/roms-2014-0005.

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AbstractAdvertising is commonly used as a major marketing tool by many firms to support their new product release. Quantifying the effectiveness of pre-release advertising campaigns, however, is both challenging, since no sales data are available, and costly, because of the need to conduct consumer surveys. This is especially true for movie industry for which the majority of advertising dollars are spent before the movie’s release. Using the recent availability of online data on consumer search behaviors on a popular website dedicated to the movie industry, we construct a consumer interest mea

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Jongore, Magret, Pink Phaahla, and Rose Masubelele. "Linguistic and Extra-Linguistic features of SABC indigenous language adverts: A Critical Discourse Approach." DANDE Journal of Social Sciences and Communication 2, no. 2 (2018): 120–39. http://dx.doi.org/10.15641/dande.v2i2.45.

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Discourse encompasses not only written and spoken language but visual images as well. If discourse combines visuals and images, it is important that analysis of such texts account for the special characteristics of visual semiotics; the relationship between language and images. Using Critical Discourse Analysis (CDA), this paper, unravels power relations in the electronic advertising texts such as those aired on television. The targeted television advertising discourse is characterised by sound, colour, picture, camera angle and other motion picture attributes. The paper argues that texts in g

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Alazawi, Muhammed, and Bushra Alrawi. "Denotation of Narrative Features in Television Advertising (A Semiotic Approach to Mr. President's Declaration)." Dirasat: Human and Social Sciences 49, no. 1 (2022): 144–71. http://dx.doi.org/10.35516/hum.v49i1.1651.

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The research summarizes the knowledge of the dimensions and denotations of T.V advertisement; and its constituents for building it through the semiotic approach of an ad sample represented by the announcement of Zain Kuwait Telecom Company which carries the title "Mr. President" using Roland Barth's approach, starting with the designation, implicit, and linguistic reading to reach the narrative features and their denotations. That makes television advertising as a semiotic and pragmatic discourse in view of the still and motion picture with its efficiency and strength to inform and communicate

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Delre, Sebastiano A., Thijs L. J. Broekhuizen, and Tammo H. A. Bijmolt. "The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market." Journal of Marketing Research 53, no. 4 (2016): 608–27. http://dx.doi.org/10.1509/jmr.14.0097.

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Zubko, Olha. "Movie in the life of ukrainian emigration in the interwar CHSR (1921–1939)." Bulletin of Mariupol State University. Series: Philosophy, culture studies, sociology 9, no. 18 (2019): 37–43. http://dx.doi.org/10.34079/2226-2849-2019-9-18-37-43.

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In the 1920 s, the politically heterogeneous Ukrainian emigration community in inter-war Czechoslovakia, with its back in World War I and losing national liberation competitions, desperately needed both physical and spiritual rest. However, the status of «emigrants» transformed the imagination of the natives about leisure and leisure. The recreational regulator was, on the one hand, the scientific and technical implications of the 'stormy twenties' and, on the other, the urgent need to keep 'one's band', that is, a collective form of rest and leisure. Ukrainian exiles visited various theatrica

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Dzakhmisheva, I. S. "Innovative technologies in merchandising." Proceedings of the Voronezh State University of Engineering Technologies 82, no. 4 (2021): 272–76. http://dx.doi.org/10.20914/2310-1202-2020-4-272-276.

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The article summarizes and systematizes modern high-tech digital tools that allow modeling the behavior of a modern consumer and ensuring the efficiency of the functioning of trade enterprises by increasing sales. It has been established that merchandising has an impressive arsenal of high-tech tools, which include: projection showcase, interactive showcase, virtual shelf, 3D showcase, Aislelabs and Prism Skylabs devices, mobile applications, Fetch Robotics and Lowe's robots, ERP system, Amazon Prime Air system, etc. A projection showcase is a showcase glass (screen) covered with a special fil

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Sulaiman, Annas Marzuki. "Kajian Bentuk Visual Iklan (Studi Kasus Iklan Oreo Versi Bayangkan Kuberi Oreo Saat Ramadhan)." ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia 2, no. 02 (2016): 137–50. http://dx.doi.org/10.33633/andharupa.v2i02.1182.

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AbstrakTujuan dari penelitian ini adalah untuk mengetahui dan menganalisis bentuk visual dalam iklan Oreo versi “Bayangkan Kuberi Oreo Saat Ramadhan” di televisi dengan menggunakan pendekatan Estetika Media Terapan. Dari analisis yang telah dilakukan berdasarkan kontekstual visual iklan yang membagi elemen gambar menjadi lima elemen yaitu: cahaya dan warna, ruang dua-dimensi, ruang tiga-dimensi, waktu/gerakan, dan suara. Iklan Oreo “Versi Bayangkan Ku Beri Oreo Saat Ramadhan” menggambarkan bahwa Oreo sebagai brand yang sangat akrab dengan konsumen, menghadirkan momen Ramadhan yang istimewa den

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16

Ringle, Carter. "Mind, Music, and Motion Pictures: The Making and Remaking of the Sensuous Consumer - Joshua Yumibe. Moving Color: Early Film, Mass Culture, Modernism. New Brunswick, NJ: Rutgers University Press, 2012. 230 pp. ISBN 9780813552965, $72.00 (cloth). - Lauren Rabinovitz. Electric Dreamland: Amusement Parks, Movies, and American Modernity. New York: Columbia University Press, 2012. 256 pp. ISBN 9780231156608, $82.50 (cloth). - Neil Verma. Theater of the Mind: Imagination, Aesthetics, and American Radio Drama. Chicago: University of Chicago Press, 2012. 296 pp. ISBN 9780226853505, $90.00 (cloth). - Timothy D. Taylor. The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture. Chicago: University of Chicago Press, 2012. 368 pp. ISBN 9780226791159, $40.00 (cloth)." Enterprise & Society 16, no. 2 (2015): 446–63. http://dx.doi.org/10.1017/eso.2015.1.

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Basuroy, Suman, Vithala R. Rao, and S. Abraham Ravid. "What is Advertising Content Worth? Evidence from the Motion Pictures Industry." SSRN Electronic Journal, 2011. http://dx.doi.org/10.2139/ssrn.1954007.

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Erik, H., M. Çolaklar, M. Yardım, and H. Özcebe. "Tobacco control laws and smoking in Turkish movies between 1992-2016." European Journal of Public Health 30, Supplement_5 (2020). http://dx.doi.org/10.1093/eurpub/ckaa166.1244.

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Abstract Background Advertisement and promotion of tobacco products were banned in 1996; sponsorships ban was in 2008. Smoking in movies are not accepted as advertisement, but they can interfere young people' beliefs about smoking. In this study, the relation between tobacco control law and tobacco scenes in movies were evaluated. Materials and Methods The sampling of this descriptive research was 50 films selected two most watched Turkish movies from Turkish Cinema Studies and Box Office between 1992-2016. The movies were evaluated in three time intervals according to 1996 and 2008 Laws. The

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Egner, Steffen, Stefanie Reimann, Rainer Höger, and Wolfgang H. Zangemeister. "Attention and information acquisition: Comparison of mouse-click with eye-movement attention tracking." Journal of Eye Movement Research 11, no. 6 (2018). http://dx.doi.org/10.16910/jemr.11.6.4.

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Attention is crucial as a fundamental prerequisite for perception. The measurement of attention in viewing and recognizing the images that surround us constitutes an important part of eye movement research, particularly in advertising-effectiveness research. Recording eye and gaze (i.e. eye and head) movements is considered the standard procedure for measuring attention. However, alternative measurement methods have been developed in recent years, one of which is mouse-click attention tracking (mcAT) by means of an on-line based procedure that measures gaze motion via a mouse-click (i.e. a han

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Lozano Treviño, David Fernando, José Nicolás Barragán Codina, Sergio Armando Guerra Moya, Paula Villalpando Cadena, María Eloísa Treviño Ayala, and José Luis Pureco de León. "Factores mercadológicos utilizados por las organizaciones de producción cinematográfica mexicanas (OPCM) y su impacto en los ingresos en taquilla: caso de estudio Área Metropolitana de Nuevo León." Revista Innovaciones de Negocios 9, no. 17 (2017). http://dx.doi.org/10.29105/rinn9.17-4.

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Abstract. This document is intended to capture the marketing factors impact in the spectator purchase decisions of ticket at the box office in Monterrey and it metropolitan area, thereby increasing the income of the Mexican Motion Pictures Production Organizations (OPCM). Reference is made to the Mexican booming film industry of the 40´s generating economic and cultural wealth. We analyze the recent performance of Mexican and U.S. cinema referencing to the years from 2002 to 2007. We discuss some factors that can be used as supportingtools for marketing by de OPCM in their productions, such as

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"Motion picture output in digital commercial advertising." Al-academy, no. 96 (June 15, 2020). http://dx.doi.org/10.35560/jcofarts96/307-324.

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López Fernández, José Luis. "Los científicos del cine." Fotocinema. Revista científica de cine y fotografía, no. 11 (July 17, 2015). http://dx.doi.org/10.24310/fotocinema.2015.v0i11.6083.

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La ciencia ha estado presente en el hecho cinematográfico desde sus orígenes, ya como impulsora de la invención misma del cinematógrafo en el ocaso del siglo XIX, ya como promotora del continuo desarrollo técnico que los soportes audiovisuales han ido experimentando y garante de la calidad de la imagen y el sonido, a la vez que elemento propiciador de la reciente apertura del cine hacia la digitalización. En este artículo nos proponemos hacer un breve recorrido por los insignos científicos que han sido protagonistas de la historia del medio en un contexto amplio, desde aquellos primeros invent

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Jha, P. N. "The Advertising Side of ‘Sahib Bibi Aur Ghulam’- Introducing Spiritual Substantiation." Purushartha - A Journal of Management , Ethics and Spirituality 11, no. 2 (2019). http://dx.doi.org/10.21844/pajmes.v11i2.14627.

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The present paper drawn on the advertising material of a famous Hindi motion picture – Sahib Bibi Aur Ghulam, depicts the case of a deceptive advertisement for a product, Mohini Sindoor, through a sensitive example. A carefully written copy of the ad, augmented with a well-planned ad campaign completely fails to deliver the benefits it is supposed to accomplish, and thus leading to a mental agony to not only the consumer but also to an intermediary. The paper also presents a unique way to self-regulation by the advertiser of Mohini Sindoor, and further introduces a novel form of ad substantiat

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Liu, Haiyan. "A Structural Model of Advertising Signaling and Social Learning: The Case of the Motion Picture Industry." SSRN Electronic Journal, 2017. http://dx.doi.org/10.2139/ssrn.2904332.

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AKMEŞE DEMİR, Zuhal. "AN EVALUATION OF ARİF V 216 FILM IN THE CONTEXT OF PRODUCT PLACEMENT APPLICATIONS IN CINEMA." Middle Black Sea Journal of Communication Studies, November 5, 2022. http://dx.doi.org/10.56202/mbsjcs.1187236.

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Product placement applications are one of the advertising strategies frequently used in media productions. Companies aim to promote and advertise their brands, products and services or want to raise awareness about this brand or service to their target audience with product placement applications. One of the most preferred areas for product placement applications is motion pictures.Content integration is one of the most applied sponsorship types in all media content in parallel with the development of technology in motion picture production implemented in Turkey since the 1980s. The adventure

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Laskara, Gede Windu, Ngakan Ketut Acwin Dwijendra, Ni Luh Putu Eka Pebriyanti, and Putu Mayda Devianita Jaya. "Planning Principles of Permanent Outdoor Advertising (POA) in Arterial and Collector Road Corridors in Denpasar City, Bali, Indonesia." Journal of Social and Political Sciences 3, no. 4 (2020). http://dx.doi.org/10.31014/aior.1991.03.04.229.

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Permanent Outdoor Advertising (POA) is one of the media for providing public space information to impact the viewer with words, with or without photographs. That details to the public on programs, goods, lifestyles, dreams, and values. Advertising is an important and very important tool in economic and business terms because it is direct communication with the audience. POA also generates the image and visual quality of public spaces as an urban physical feature in terms of urban planning. A important location for information dissemination is the high speed of motion in arterial and collector

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Jatale, Sanyam, Rohan Moze, Varsha Khandekar, Shubham Jain, and Sanket Mokate. "Analyzing and Predicting The Success of Box Office Collection of a Movie Using Machine Learning." International Journal of Advanced Research in Science, Communication and Technology, June 9, 2021, 325–31. http://dx.doi.org/10.48175/ijarsct-1392.

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Our day-to-day life has always been influenced by what people think. Ideas and opinions of others have always affected our own opinions. The explosion of Web 2.0 has led to increased activity in Podcasting, Blogging, Tagging, Contributing to RSS, Social Bookmarking, and Social Networking. The motion picture industry is a multi-billion-dollar business, and there is a massive amount of data related to movies are available over the internet. The framework will foresee an estimated achievement pace of a film dependent on its productivity by dissecting verifiable information from various sources li

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Julianto, I. Nyoman Larry, and Yasraf Amir Piliang. "Retorika Iklan Kampanye Politik Pemilihan Presiden Indonesia 2009 dalam Media Televisi." Wimba : Jurnal Komunikasi Visual 2, no. 2 (2015). http://dx.doi.org/10.5614/jkvw.2010.2.2.4.

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Indonesian presidential election campaign advertisement 2009 in its realization through the medium of television has a wide variety of creative concepts to change the state of mind of the audience target. The creative concept was created to build up the rhetoric to communicate his political message. The main purpose of this research is to know aspects of rhetoric that is used by participants of presidential election 2009 in communicating a political message that reflects the vision and mission through the medium of television political campaign advertisement.Data in the form of political campa

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Rushkoff, Douglas. "Coercion." M/C Journal 6, no. 3 (2003). http://dx.doi.org/10.5204/mcj.2193.

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The brand began, quite literally, as a method for ranchers to identify their cattle. By burning a distinct symbol into the hide of a baby calf, the owner could insure that if it one day wandered off his property or was stolen by a competitor, he’d be able to point to that logo and claim the animal as his rightful property. When the manufacturers of products adopted the brand as a way of guaranteeing the quality of their goods, its function remained pretty much the same. Buying a package of oats with the Quaker label meant the customer could trace back these otherwise generic oats to their sour

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Sharma, Sarah. "The Great American Staycation and the Risk of Stillness." M/C Journal 12, no. 1 (2009). http://dx.doi.org/10.5204/mcj.122.

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The habitual passenger cannot grasp the folly of traffic based overwhelmingly on transport. His inherited perceptions of space and time and of personal pace have been industrially deformed. He has lost the power to conceive of himself outside the passenger role (Illich 25).The most basic definition of Stillness refers to a state of being in the absence of both motion and disturbance. Some might say it is anti-American. Stillness denies the democratic freedom of mobility in a social system where, as Ivan Illich writes in Energy and Equity, people “believe that political power grows out of the c

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Williams, Kathleen. "Never Coming to a Theatre near You: Recut Film Trailers." M/C Journal 12, no. 2 (2009). http://dx.doi.org/10.5204/mcj.139.

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IntroductionRecut trailers typically mix footage from one or more films to create a preview for a feature that will never exist. Challenging the trailer’s assumed function as existing merely to gain an audience for a main attraction, the recut trailer suggests that the trailer can exist separately from a film. This paper will ask if recut trailers are evidence of fan enthusiasm and question precisely where this enthusiasm is directed. Do recut trailers demonstrate there are fans for the feature film that is recut, or does this enthusiasm extend beyond an appreciation and anticipation for a fea

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Cham, Karen, and Jeffrey Johnson. "Complexity Theory." M/C Journal 10, no. 3 (2007). http://dx.doi.org/10.5204/mcj.2672.

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   Complex systems are an invention of the universe. It is not at all clear that science has an a priori primacy claim to the study of complex systems. (Galanter 5) Introduction In popular dialogues, describing a system as “complex” is often the point of resignation, inferring that the system cannot be sufficiently described, predicted nor managed. Transport networks, management infrastructure and supply chain logistics are all often described in this way. In socio-cultural terms “complex” is used to describe those humanistic systems that are “intricate, involved, complicated

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Acland, Charles. "Matinees, Summers and Opening Weekends." M/C Journal 3, no. 1 (2000). http://dx.doi.org/10.5204/mcj.1824.

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Newspapers and the 7:15 Showing Cinemagoing involves planning. Even in the most impromptu instances, one has to consider meeting places, line-ups and competing responsibilities. One arranges child care, postpones household chores, or rushes to finish meals. One must organise transportation and think about routes, traffic, parking or public transit. And during the course of making plans for a trip to the cinema, whether alone or in the company of others, typically one turns to locate a recent newspaper. Consulting its printed page lets us ascertain locations, a selection of film titles and thei

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Champion, Katherine M. "A Risky Business? The Role of Incentives and Runaway Production in Securing a Screen Industries Production Base in Scotland." M/C Journal 19, no. 3 (2016). http://dx.doi.org/10.5204/mcj.1101.

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IntroductionDespite claims that the importance of distance has been reduced due to technological and communications improvements (Cairncross; Friedman; O’Brien), the ‘power of place’ still resonates, often intensifying the role of geography (Christopherson et al.; Morgan; Pratt; Scott and Storper). Within the film industry, there has been a decentralisation of production from Hollywood, but there remains a spatial logic which has preferenced particular centres, such as Toronto, Vancouver, Sydney and Prague often led by a combination of incentives (Christopherson and Storper; Goldsmith and O’Re

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Matthews, Nicole. "Creating Visible Children?" M/C Journal 11, no. 3 (2008). http://dx.doi.org/10.5204/mcj.51.

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I want to argue here that the use of terms like “disabled” has very concrete and practical consequences; such language choices are significant and constitutive, not simply the abstract subject of a theoretical debate or a “politically correct” storm in a teacup. In this paper I want to examine some significant moments of conflict over and resistance to definitions of “disability” in an arts project, “In the Picture”, run by one of the UK’s largest disability charities, Scope. In the words of its webpages, this project “aims to encourage publishers, illustrators and writers to embrace diversity

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Phillips, Dougal, and Oliver Watts. "Copyright, Print and Authorship in the Culture Industry." M/C Journal 8, no. 2 (2005). http://dx.doi.org/10.5204/mcj.2340.

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   Historically the impact of the printing press on Western culture is a truism. Print gave rise to the mass reproduction and circulation of information with wide reaching consequences in all fields: political, social, and economic. An aspect that this paper wishes to focus on is that this moment also saw the birth (and necessity) of copyright legislation, to administer and protect this new found ability to package and disseminate text. The term copyright itself, used freely in debates surrounding contemporary topics such as iTunes, DVD piracy, and file-sharing, is not only s

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Brien, Donna Lee. "The Real Filth in American Psycho." M/C Journal 9, no. 5 (2006). http://dx.doi.org/10.5204/mcj.2657.

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   1991 An afternoon in late 1991 found me on a Sydney bus reading Brett Easton Ellis’ American Psycho (1991). A disembarking passenger paused at my side and, as I glanced up, hissed, ‘I don’t know how you can read that filth’. As she continued to make her way to the front of the vehicle, I was as stunned as if she had struck me physically. There was real vehemence in both her words and how they were delivered, and I can still see her eyes squeezing into slits as she hesitated while curling her mouth around that final angry word: ‘filth’. Now, almost fifteen years later, the

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