Relevant bibliographies by topics / Advertising, Outdoor

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Advertising, Outdoor'

Author: Grafiati
Published: 4 June 2021
Last updated: 31 July 2024

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Journal articles on the topic "Advertising, Outdoor"

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Lowery, Bryce. "Outdoor Advertising." Interdisciplinary Journal of Signage and Wayfinding 3, no. 2 (2019): 21–28. http://dx.doi.org/10.15763/issn.2470-9670.2019.v3.i2.a47.

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Outdoor advertising has a long history of serving as a landmark of the experience economy. In the United States early signage often featured traveling shows and circuses. As the automobile changed lifestyle trends, billboards followed the new roading experience. Today, outdoor advertising is increasingly seen as a part of experiencing cities, clustered in entertainment districts. Through spatial reorganization, integration into the built environment, and the development of increasingly engaged technologies, outdoor advertising is adapting to the new experiences of urban life. Signage is being
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Vinnik, Alina Evgenievna, and Boris Aleksandrovich Tkhorikov. "Analysis, prospects and problems of autdoor advertising market development." Vestnik of Astrakhan State Technical University. Series: Economics 2020, no. 3 (2020): 94–100. http://dx.doi.org/10.24143/2073-5537-2020-3-94-100.

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The article focuses on the problems of the rapidly developing segment of the advertising line - outdoor advertising. The results of studying the dynamics and structure of the outdoor advertising market allowed to consider this segment promising, since outdoor advertising is the only media channel, in which sales have steadily increased over the past ten years. It has been stated that outdoor advertising irritates a relatively small number of respondents (14%); for comparison: TV advertising - 56%, Internet advertising - 67% of respondents. The structure of the advertising market of the Russian
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Vinnik, Alina Evgenievna. "Outdoor advertising market in conditions of pandemic." Vestnik of Astrakhan State Technical University. Series: Economics 2021, no. 2 (2021): 98–107. http://dx.doi.org/10.24143/2073-5537-2021-2-98-107.

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The article presents the results of studying the global and Russian advertising market dynamics, in particular, the outdoor advertising market in a pandemic. The crisis triggered by the COVID-19 pandemic has affected almost all advertising markets. The most stable markets were considered in the USA and China. The media segments of the advertising market in Russia in the period of 2010 - 2020 have been analyzed; advertising on the Internet is recognized as a leading segment, in second and third places are television advertising and UN advertising, respectively. Global ad spend across all media
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Quercia, D., G. Di Lorenzo, F. Calabrese, and C. Ratti. "Mobile Phones and Outdoor Advertising: Measurable Advertising." IEEE Pervasive Computing 10, no. 2 (2011): 28–36. http://dx.doi.org/10.1109/mprv.2011.15.

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Woodside, Arch G. "Outdoor advertising as experiments." Journal of the Academy of Marketing Science 18, no. 3 (1990): 229–37. http://dx.doi.org/10.1007/bf02726474.

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Handayani, Sri, Enny Rachmani, Kriswiharsi Kun Saptorini, et al. "Is Youth Smoking Related to the Density and Proximity of Outdoor Tobacco Advertising Near Schools? Evidence from Indonesia." International Journal of Environmental Research and Public Health 18, no. 5 (2021): 2556. http://dx.doi.org/10.3390/ijerph18052556.

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Background: Smoking was among the top contributors to deaths and disability as the prevalence among male adults remains high, and that among male youth increases in Indonesia. While local studies have shown high visibility of outdoor tobacco advertising around schools, the country still has no outdoor tobacco advertising ban. Objective: To examine the association between youth smoking behavior and measures of outdoor tobacco advertising density and proximity in Indonesia. Methods: We combined two primary data sources, including outdoor tobacco advertising and smoking behavior among male youth
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Madlenak, Radovan, Roman Chinoracky, Natalia Stalmasekova, and Lucia Madlenakova. "Investigating the Effect of Outdoor Advertising on Consumer Decisions: An Eye-Tracking and A/B Testing Study of Car Drivers’ Perception." Applied Sciences 13, no. 11 (2023): 6808. http://dx.doi.org/10.3390/app13116808.

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This study aims to investigate the impact of outdoor advertising on consumer behaviour by using eye-tracking analysis while drivers travel specific routes in Žilina, Slovakia. This research combines questionnaire inquiry and A/B testing to assess the conscious and subconscious effects of outdoor advertising on consumer decisions. The findings of this study have important implications for businesses providing outdoor advertising spaces, as well as those using outdoor advertising as a form of advertisement. Additionally, the study provides insights into the role of transportation background and
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Widyo Harsanto, Prayanto, and Anak Agung Gede Bagus Udayana. "Outdoor Advertising in Yogyakarta During Post-Pandemic Covid-19 in Socio–Design Study." Mudra Jurnal Seni Budaya 38, no. 1 (2023): 73–83. http://dx.doi.org/10.31091/mudra.v38i1.2147.

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This study aims to identify and critically analyze Outdoor Advertising in Yogyakarta using a socio-design approach. Outdoor Advertising, such as banners, banners, posters, billboards, and other media installed in every corner of Yogyakarta, is a dilemma. According to the view of a person or institution/industry, existence of Outdoor Advertising is an effective medium for conveying promotional messages to the public. Meanwhile, for regulators, especially for local governments, this can provide regional income through relatively high taxes. Nevertheless, on the other hand, the rise of Outdoor Ad
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Kosirev, E. V. "The concept of outdoor advertising." Russian competition law and economy, no. 1 (March 30, 2019): 14–17. http://dx.doi.org/10.32686/2542-0259-2019-1-14-17.

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The article consideres the outdoor advertising signs and legislator approaches to it's definition. The article concludes that currently uniformity of outdoor advertising content conception for legislators, law applicators and experts community is absent. The article also includes the «outdoor advertising» original concept.
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ZAHRÁDKA, JAROSLAV, VERONIKA MACHOVÁ, and JIŘÍ KUČERA. "WHAT IS THE PRICE OF OUTDOOR ADVERTISING: A CASE STUDY OF THE CZECH REPUBLIC?" AD ALTA: 11/01 11, no. 1 (2021): 386–91. http://dx.doi.org/10.33543/1101386391.

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The aim of the paper is to analyze the price of outdoor advertising in various regions of the Czech Republic. The base source of data is the website plakatov.cz, from which the prices of outdoor advertisement in individual regions were obtained. The results show that the prices of outdoor advertisement in the individual regions are the same. The main difference is in how many outdoor advertisements are located in individual regions for the lowest and how many for the highest price. An overview was created, which shows what is the price of outdoor advertisement in each region, how many ads are
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Dissertations / Theses on the topic "Advertising, Outdoor"

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Подолкова, Світлана Віталіївна, Светлана Витальевна Подолкова, Svitlana Vitaliivna Podolkova, and N. Ye Kosolap. "Innovations in outdoor advertising." Thesis, Вид-во СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/22046.

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The traditional billboard display may be the main element of outdoor advertising campaigns, but like any industry and particularly any advertising method the medium is evolving all the time. New advances in outdoor advertising have not been technological wonders or major diversions from the norm, but have been logical evolutions of the standard method of putting a big message on a big billboard. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/22046
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Jordaan, Pieter Francois. "A rationale for the effective management of outdoor information transfer." Pretoria : [s.n.], 2005. http://upetd.up.ac.za/thesis/available/etd-07212005-131914.

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Belinskaya, Yulia. "Outdoor Advertising and Gender Differences : Factors Influencing Perception and Attitudes." Thesis, Stockholms universitet, JMK, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-120367.

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The thesis examines attitudes towards outdoor advertising, with strong emphasis on gender-based differences. The research intends to reveal the most influencing factors, including gender, format, different images and recall. Earlier researchers have argued that females are inclined to rate advertisements more positively than men. Five different, but interconnected studies, one content analysis and four surveys, were implicated in order to measure the responses to advertising. It is further suggested that positive attitude towards outdoor advertising affects the purchase intent. The theme of se
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Morais, Gabriel António Oliveira. "A Tipografia e sua aplicabilidade no Outdoor publicitário." Master's thesis, [s.n.], 2011. http://hdl.handle.net/10284/2540.

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Dissertação apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Mestre em Ciências da Comunicação, especialização em Tecnologias da Comunicação.<br>O mundo vive, cada vez mais, da importância da informação e, desde sempre, o Homem procurou comunicar e partilhar os seus pensamentos, ideias, necessidades e emoções. Com o surgimento da escrita novos horizontes foram encontrados, visto que despontou a possibilidade de registar e perpetuar o conhecimento, em distintas áreas, por sucessivas gerações e contribuir, consecutivamente, para a evolução das socieda
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Zamblauskaitė, Evelina. "Lauko reklamos poveikio vertinimas Kauno mieste." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20140626_184313-21262.

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Viena iš plačiai paplitusių reklamos rūšių yra išorinė arba lauko reklama, kuri pasiekia plačią auditoriją. Lauko reklama veikia vartotoją per jo pažinimą, emocijas ir elgesį. Atsižvelgiant į šias dimensijas, reklamos taikomos įvairioms auditorijoms, jas veikiant įvairiais būdais. Problemos ištyrimo lygis. Nuolat kintančioje aplinkoje reklamos industrijos problematika yra aktuali, nes suteikia galimybę didinti įmonių pardavimus bei plėsti paslaugų spektrą. Tačiau labai sudėtinga išmatuoti poveikį, todėl šiame darbe bus vertinamas lauko reklamos poveikis vartotojui. Reklamos teorinius aspektus
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Wong, Tsui-wan. "The impact of outdoor commercial signs on the imageability of Hong Kong." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B2579999x.

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Guo, Chen. "The role of outdoor advertising on streetscapes in the metropolitan commercial areas of Hong Kong." Click to view the E-thesis via HKUTO, 2007. http://sunzi.lib.hku.hk/hkuto/record/B39634541.

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Debarry, Olivia Samantha. "The interpretation of visual cues on billboards in urban and periurban areas : a semiotic analysis." Thesis, Cape Peninsula University of Technology, 2016. http://hdl.handle.net/20.500.11838/2446.

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Thesis (MTech (Graphic Design))--Cape Peninsula University of Technology, 2016.<br>In the South African advertising industry, blame is often cast on the designer for a failed campaign. However, human interactions are multi-faceted and deserve further exploration, particularly if the designer is expected to be socially responsible. If this is the case, one has to consider society as a whole if potentially life-saving or socially transformative advertising campaigns are going to be impactful. This study focuses on a specific public awareness campaign related to HIV/Aids education, the loveL
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Guo, Chen, and 郭琛. "The role of outdoor advertising on streetscapes in the metropolitan commercial areas of Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2007. http://hub.hku.hk/bib/B39634541.

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Bever, Olga Alexeyevna. "Linguistic Landscapes of Post-Soviet Ukraine: Multilingualism and Language Policy in Outdoor Media and Advertising." Diss., The University of Arizona, 2010. http://hdl.handle.net/10150/194464.

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This research investigates language use in Linguistic Landscapes (LLs) of an urban center of post-Soviet eastern Ukraine The major focus is on how the signs represent linguistic, social and ideological phenomena in the context of competing local, national, and global language ideologies with Ukrainian, Russian and English in Cyrillic and Roman scripts. More than 100 pictures of public signs were selected and analyzed, from more than one thousand photographs.Detailed analyses of the signs show that the `one state - one language' official language policy is not effective in the predominantly Rus
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Books on the topic "Advertising, Outdoor"

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Agnew, Hugh E. Outdoor advertising. Garland, 1985.

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Incorporated Society of British Advertisers., ed. Guide to outdoor advertising. 2nd ed. Incorporated Society of British Advertisers, 1985.

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United States. Federal Highway Administration. Special Programs & Evaluation Branch., ed. Control of outdoor advertising: Orientation. Federal Highway Administration, Office of Right-of-Way, Program Requirements Division, Special Programs & Evaluation Branch, 1994.

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O'Doherty, Eimear. Outdoor advertising: An urban planning perspective. University College Dublin, 2002.

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Library of Congress. Congressional Research Service, ed. Outdoor advertising control along federal-aid highways. Congressional Research Service, Library of Congress, 1986.

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Mynors, Charles. The control of outdoor advertising and graffiti. Shaw & Sons, 2009.

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Mynors, Charles. The control of outdoor advertising and graffiti. Shaw & Sons, 2009.

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Virginia. Laws of Virginia relating to outdoor advertising. 2nd ed. Michie, 2000.

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R, Taylor Charles. On-premise signs as storefront marketing devices and systems. U.S. Small Business Administration, 2005.

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R, Taylor Charles. On-premise signs as storefront marketing devices and systems. U.S. Small Business Administration, 2005.

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Book chapters on the topic "Advertising, Outdoor"

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Wrey, C. B., R. Nelson, and A. E. Sykes. "Using Outdoor Advertising." In Routledge Library Editions: Advertising. Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-87.

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Wrey, C. B., R. Nelson, and A. E. Sykes. "The Outdoor Advertising Agency." In Routledge Library Editions: Advertising. Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-82.

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Wrey, C. B., R. Nelson, and A. E. Sykes. "Outdoor Advertising - The Medium." In Routledge Library Editions: Advertising. Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-86.

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Mishra, Anubhav, and Tata Sai Vijay. "Outdoor and support media." In Integrated Advertising, Promotion, and Marketing. Routledge India, 2023. http://dx.doi.org/10.4324/9781003458593-13.

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Wrey, C. B., R. Nelson, and A. E. Sykes. "The Outdoor Agency in Action." In Routledge Library Editions: Advertising. Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-88.

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Wrey, C. B., R. Nelson, and A. E. Sykes. "The Social Aspects of Outdoor Advertising." In Routledge Library Editions: Advertising. Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-93.

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Miliopoulou, Georgia-Zozeta. "Text and image combinations: Print, outdoor, post, meme." In Creative Advertising Concept and Copy. Routledge, 2024. http://dx.doi.org/10.4324/9781003330721-5.

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Radvan, Michal. "Zdanění venkovní reklamy." In Pocta prof. Josefu Bejčkovi k 70. narozeninám. Masaryk University Press, 2022. http://dx.doi.org/10.5817/cz.muni.p280-0094-2022-33.

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The article deals with the issue of taxation of outdoor advertising. After a critical analysis of the existing legal regulation of the local charge for using public space and a historical excursion to the draft law on municipal taxes, the hypothesis that the charge for using public space is a sufficient tool for limiting visual smog is refuted. A combination of administrative law, tax law, and non-legal instruments is appropriate to effectively regulate the visual smog (co-)caused by outdoor advertising. It is necessary to introduce a local advertising charge, the individual structural components of which are presented at the end of the article.
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Pasch, Keryn E., and Natalie S. Poulos. "Outdoor Food and Beverage Advertising: A Saturated Environment." In Advances in Communication Research to Reduce Childhood Obesity. Springer New York, 2012. http://dx.doi.org/10.1007/978-1-4614-5511-0_14.

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Cronin, Anne M. "Publics and Publicity: Outdoor Advertising and Urban Space." In Public Space, Media Space. Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137027764_13.

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Conference papers on the topic "Advertising, Outdoor"

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Zhang, Yipeng, Yuchen Li, Zhifeng Bao, Songsong Mo, and Ping Zhang. "Optimizing Impression Counts for Outdoor Advertising." In KDD '19: The 25th ACM SIGKDD Conference on Knowledge Discovery and Data Mining. ACM, 2019. http://dx.doi.org/10.1145/3292500.3330829.

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Liu, Bing, and Fu Liu. "Positioning Analysis of Urban Outdoor Advertising." In International Conference on Economics and Management Innovations (ICEMI). Volkson Press, 2017. http://dx.doi.org/10.26480/icemi.01.2017.415.416.

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"The Delphi Technique in Outdoor Advertising." In 19th European Conference on Research Methods. ACPIL, 2020. http://dx.doi.org/10.34190/erm.20.074.

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Dujmović, Ana, and Nace Pušnik. "Advertising on city buses." In 10th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design,, 2020. http://dx.doi.org/10.24867/grid-2020-p62.

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Public transportation became a prime carrier of “moving images” in many consumer cultures. The main interest was to investigate how many advertisements participants can retrieve from memory and what was their general opinion on outdoor advertising. A field and online survey (both in form of questionnaire) were carried out in a group of 1200 participants. They were divided in six groups and analyzed according to their age, gender and frequency of using the public transportation. The results indicate that memory of outdoor advertising decreases with age. The participants most frequently agreed w
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Mao, Jianlin, Bo Li, Yuhui Li, and Xing Wu. "An RFID-based outdoor advertising management system." In 2011 IEEE International Conference on Cyber Technology in Automation, Control, and Intelligent Systems (CYBER). IEEE, 2011. http://dx.doi.org/10.1109/cyber.2011.6011790.

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GARCÍA CARRIZO, Jennifer. "SUSTAINABLE OUTDOOR ADVERTISING IN THE CONTEMPORARY CITY." In 6 Conference Creatives Cities. ICONO 14 Editorial, 2018. http://dx.doi.org/10.7195/piccc.00013.

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Oprishch, Natalia. "IMPLICATIONS FOR OUTDOOR ADVERTISING CULTURALLY BASED STUDY." In 16th International Technology, Education and Development Conference. IATED, 2022. http://dx.doi.org/10.21125/inted.2022.1746.

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LiPeng and XuJiu. "Research on using sign language in outdoor advertising." In 2011 International Conference on Image Analysis and Signal Processing (IASP). IEEE, 2011. http://dx.doi.org/10.1109/iasp.2011.6109138.

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Zhou, Yan. "Research on the Design of Rural Outdoor Advertising." In Proceedings of the 1st International Symposium on Economic Development and Management Innovation (EDMI 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/edmi-19.2019.80.

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Бикмеев, Р. Д., and Е. В. Ахтямова. "OPERATION OF VEHICLES PRIMARILY AS A TOOL OF OUTDOOR ADVERTISING." In ПРОБЛЕМЫ ЧАСТНОПРАВОВОГО И ПУБЛИЧНО-ПРАВОВОГО РЕГУЛИРОВАНИЯ ТРАНСПОРТНОЙ ДЕЯТЕЛЬНОСТИ. Crossref, 2023. http://dx.doi.org/10.56777/pplaw.2023.45.90.007.

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В статье рассматриваются вопросы, связанные с правовым регулированием размещения рекламной информации на транспортных средствах, использования транспортных средств преимущественно в качестве средств наружной рекламы и о некоторых существующих на данный момент проблемах The article deals with issues related to the legal regulation of the placement of advertising information on vehicles, the use of vehicles primarily as a means of outdoor advertising and some of the current problems.
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