Relevant bibliographies by topics / Advertising, Outdoor Law and legislation

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Advertising, Outdoor Law and legislation'

Author: Grafiati
Published: 4 June 2021
Last updated: 14 February 2022

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Journal articles on the topic "Advertising, Outdoor Law and legislation"

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Casarin, Vanessa, and Raquel Martinelli. "Um olhar comparativo sobre a regulamentação dos veículos de mídia exterior urbana: os casos de São Paulo (cidade) e Roma | A comparative view of urban outdoor advertising (Out-Of-Home media) regulation: the cases of São Paulo (city) and Rome." InfoDesign - Revista Brasileira de Design da Informação 15, no. 1 (2018): 17–44. http://dx.doi.org/10.51358/id.v15i1.591.

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O objetivo central deste trabalho é apresentar um estudo comparativo sobre como as cidade de São Paulo e Roma tem lidado em suas regulamentações com os diferentes suportes de mídia exterior urbana, uma vez que são estas normas que moldam com maior ou menor rigor a forma com que a informação de caráter comercial chega aos cidadãos. O desenho da informação depende, fundamentalmente, do suporte através do qual será veiculada. A mídia exterior tem um forte impacto na paisagem urbana e a partir da Lei Cidade Limpa implantada em São Paulo diversas cidades brasileiras se viram incentivadas a implanta
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Vinnik, Alina Evgenievna, and Boris Aleksandrovich Tkhorikov. "Analysis, prospects and problems of autdoor advertising market development." Vestnik of Astrakhan State Technical University. Series: Economics 2020, no. 3 (2020): 94–100. http://dx.doi.org/10.24143/2073-5537-2020-3-94-100.

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The article focuses on the problems of the rapidly developing segment of the advertising line - outdoor advertising. The results of studying the dynamics and structure of the outdoor advertising market allowed to consider this segment promising, since outdoor advertising is the only media channel, in which sales have steadily increased over the past ten years. It has been stated that outdoor advertising irritates a relatively small number of respondents (14%); for comparison: TV advertising - 56%, Internet advertising - 67% of respondents. The structure of the advertising market of the Russian
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Kosirev, E. V. "The concept of outdoor advertising." Russian competition law and economy, no. 1 (March 30, 2019): 14–17. http://dx.doi.org/10.32686/2542-0259-2019-1-14-17.

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The article consideres the outdoor advertising signs and legislator approaches to it's definition. The article concludes that currently uniformity of outdoor advertising content conception for legislators, law applicators and experts community is absent. The article also includes the «outdoor advertising» original concept.
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Riznyk, V. "POLITICAL ADVERTISING: SOME ISSUES OF LEGAL SUPPORT." Bulletin of Taras Shevchenko National University of Kyiv. Legal Studies, no. 109 (2019): 22–26. http://dx.doi.org/10.17721/1728-2195/2019/1.109-5.

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The article examines some issues of legal support of political advertising during the process of election, but is not limited to it, as well as how they affect the outcome of elections. In this study comparative, observation, dynamical analogies, analysis methods are used. The author compares the current legislation of Ukraine and the legislation of a number of other European countries and identifies their common and distinctive features. Special attention is given to the political advertising law of Poland, as its closest neighbour. Also, the legislation of France, Germany and Great Britain i
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Kronda, O. "COMPARATIVE ADVERTISING IN THE CONTEXT OF INTELLECTUAL PROPERTY." Bulletin of Taras Shevchenko National University of Kyiv. Legal Studies, no. 114 (2020): 25–28. http://dx.doi.org/10.17721/1728-2195/2020/3.114-6.

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The article is aimed at analyzing of existing legislation on the use of comparative advertising in Ukraine. The author establishes that legislation on intellectual property plays a crucial role if a competitor's intellectual property rights are infringed by the use of comparative advertising. The purpose of the article is to analyze comparative advertising in the context of intellectual property, as well as to define the objects of intellectual property that can be used in comparative advertising. The latest changes in legislation regarding comparative advertising are analyzed. Such changes al
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Fedorova, Nadiia. "Legal regulation of advertising agencies in the context of intellectual property law." Theory and Practice of Intellectual Property, no. 3 (September 7, 2021): 5–10. http://dx.doi.org/10.33731/32021.239562.

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Keywords: advertising, legal regulation, subjects of advertising activity, consumerrights, advertising legislation, hidden advertising, comparative advertising
 The main prerequisite for the rationalization of advertisingactivities in all its scale is the methodological and planned preparation of advertisingmessages and their correct use at all stages of the advertising process. Advertisingagencies play an important role in being qualified coordinators between trade(distribution) and marketing, for the benefit of consumers.The specificity of legal relations arising in connection with the
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Spink, Paul, and Ross Petty. "Comparative Advertising in the European Union." International and Comparative Law Quarterly 47, no. 4 (1998): 855–76. http://dx.doi.org/10.1017/s0020589300062564.

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More than 20 years after the measure was first proposed, the European Union has finally succeeded in adopting a directive designed to harmonise disparate national laws relating to the use of comparative advertising in the single market.1 In this article the authors examine the background, rationale and substance of the new legislation, before considering its impact on the current UK law. With a view to the possibility that implementation may contribute to the transatlantic harmonisation of advertising law, the new regime is measured against the liberal benchmark of US case law and recent Feder
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Urban, Marek, Dany Josué Vigil Avilés, Miloš Bojović, and Kamila Urban. "Artificial, cheap, fake: Free associations as a research method for outdoor billboard advertising and visual pollution." Human Affairs 30, no. 2 (2020): 253–68. http://dx.doi.org/10.1515/humaff-2020-0023.

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AbstractThe free association method is often employed in marketing research to investigate perceptions of a particular product or brand in different socio-cultural groups of customers. In our research, international and domestic students produced free associations in response to photographs of outdoor billboards from two different locations in one city (city centre and outskirts). The results indicate that free associations can depict qualitative aspects of outdoor billboards like poor quality (relating to the categories of amateurish and fake), problematic content (relating to female stereoty
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Wariati, Ambar, and Muhammad Khoiruman. "Fenomena Berkurangnya Misleading Advertising pada Iklan Baris di Surat Kabar (Penegakan Etika Periklanan untuk Perlindungan Konsumen)." WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi) 20, no. 1 (2021): 18–27. http://dx.doi.org/10.22225/we.20.1.2778.18-27.

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Classified ads in newspapers are a form of advertisement widely used by small businesses or individuals who offer goods and services. This study aims to describe and explain the phenomenon of classified advertisements that often occur in newspapers, especially local newspapers, and to identify how far classified advertisements in newspapers follow advertising ethics and legislation so that readers as advertising objects are not misled by the information contained in the advertisements. This type of research is normative-empirical, which uses a qualitative approach. The research examines legisl
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Faeh, Andrea. "Giving Information on Medicinal Products to the General Public — In Search of a Definition to Safeguard the Patient." European Journal of Health Law 21, no. 2 (2014): 176–95. http://dx.doi.org/10.1163/15718093-12341313.

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Abstract Information on medicinal products is vital for enabling patients to give informed consent to the use of a specific product. Within the European Union (eu) the debate about how much information about prescription-only medicinal products should be made available to patients has gone on for the past five years with no definite conclusion yet. This contribution assesses the current legislation and the ongoing debate in order to identify the challenges and the prospect of new legislation, and consider its potential implications for the scope for advertising and for patient safety.
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Dissertations / Theses on the topic "Advertising, Outdoor Law and legislation"

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Booth, Kay Lenore, and n/a. "Rights of public access for outdoor recreation in New Zealand." University of Otago. Department of Tourism, 2006. http://adt.otago.ac.nz./public/adt-NZDU20070208.142035.

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This thesis explores the nature of public access rights for outdoor recreation in New Zealand. It aims to improve understanding of these rights by examining the New Zealand public policy framework for public access, the social constructions of access rights and the interaction of these dimensions via analysis of two contemporary New Zealand access issues: the foreshore access debate and the state-sponsored Land Access Review. An institutional arrangements framework forms the study�s conceptual basis and is critiqued for its value in the examination of rights of public access. Multiple qualitat
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Rizo, Sergio Avila. "Estudo comparativo da mídia exterior em São Paulo e Buenos Aires." Universidade de São Paulo, 2012. http://www.teses.usp.br/teses/disponiveis/84/84131/tde-05062013-164305/.

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Esta dissertação procura comparar a mídia exterior das cidades de São Paulo e Buenos Aires. Para tanto se vale de métodos e procedimentos interdisciplinares de duas grandes áreas: geografia e comunicação. O objeto de estudo é compreendido no contexto do desenvolvimento das cidades e, dessa forma são apresentados elementos mínimos sobre os processos de desenvolvimento urbano e posteriormente as principais questões relativas ao tema no período contemporâneo. Na cidade de São Paulo a mídia exterior foi proibida no ano de 2006 enquanto Buenos Aires, embora possua complexa legislação, apresenta gra
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Goryan, Michael Stanley. "Reasoning from cause to effect: The government and the marketing of new medicine in the 80s." CSUSB ScholarWorks, 1987. https://scholarworks.lib.csusb.edu/etd-project/422.

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Wilson, Ryan Leslie. "Control measures in South Africa surrounding the tobacco and alcoholic beverage industry." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/22017.

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Thesis (MComm)--Stellenbosch University, 2008.<br>ENGLISH ABSTRACT: The tobacco industry of South Africa has fallen under strict legislation and control measures from the South African government since the passing of the initial Tobacco Products Control Act, 1993. Further amendments have been made to the initial act, namely Tobacco Products Control Amendment Act, 1999 and the proposed Tobacco Products Control Amendment Bill, 2004. This assignment emerges against the backdrop of the alcoholic beverage industry coming under similar scrutiny to that of the tobacco industry from government legisla
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Brown, Abraham K. "Tobacco policy influence on denormalisation of smoking." Thesis, University of Stirling, 2009. http://hdl.handle.net/1893/1791.

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The social norms concept provides a fresh basis for thinking about how public health policies and campaigns impact health behaviour. Social norms offer much promise to the field of public health, nonetheless, the potential role of norms in changing health behaviour have not been fully embraced. This thesis demonstrates that one of the mechanisms by which national level policies (e.g. tobacco control) can promote health behaviour change, such as an increase in quit intentions, is by making smoking less normative and an undesirable behaviour. This study is vital as it provides a broad conceptual
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Mosca, Zegarra Lourdes Lucero. "Análisis de los parámetros regulatorios publicitarios implementados para influencers de Instagram en Perú el 2019." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/656786.

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La investigación expone las causas y el proceso de la regulación de la publicidad de marcas en redes sociales bajo la normativa existente en el Perú. Este estudio es cualitativo basado en entrevistas semiestructuradas con principales agentes involucrados en el tema e información bibliográfica. Su objetivo es analizar el proceso de implementación de la regulación publicitaria con respecto a la publicidad realizada por influencers de Instagram en Lima Metropolitana. Entre los hallazgos, se obtuvo la implementación de la Guía para Influencers con la finalidad de dar a conocer, de una forma más cl
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Fialho, Paulo Alexandre Aljustrel. "Os problemas da publicidade exterior em Portugal na atualidade." Master's thesis, 2019. http://hdl.handle.net/10437/9917.

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Orientação: Paula Bela Rosa Luís Lopes<br>Este trabalho de investigação pretende compreender melhor a publicidade exterior em Portugal na atualidade. A publicidade exterior enquanto meio publicitário localizado no espaço público na rua, ou, no espaço público indoor (Lopes, 2012; Lopes 2018) é muito utilizada por os anunciantes em Portugal devido ao facto das condições climatéricas favorecerem o estilo de vida fora de casa diurno e noturno e estar disponível 24h por dia nos sete dias da semana. A publicidade exterior é sempre muito solicitada pelo anunciante, mas ainda é pouco estudada. E
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Kaseke, Elson. "Trademark dilution: a comparative analysis." Thesis, 2006. http://hdl.handle.net/10500/2377.

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The thesis investigates the concept of trademark dilution under international and regional trademark law, and under the laws of selected jurisdictions; namely, the United States of America, Germany, the United Kingdom and the Republic of South Africa. The investigation includes measures undertaken to prohibit the internet-based dilution of famous marks through the registration of confusingly similar domain names. It is noted that dilution is imprecisely formulated under international trademark treaty law. In fact, the term "dilution" does not appear in international trademark treaties. To
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Books on the topic "Advertising, Outdoor Law and legislation"

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Virginia. Laws of Virginia relating to outdoor advertising. 2nd ed. Michie, 2000.

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Mynors, Charles. The control of outdoor advertising and graffiti. Shaw & Sons, 2009.

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Mynors, Charles. The control of outdoor advertising and graffiti. Shaw & Sons, 2009.

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Gerard, Jules B. First ammendment aspects of control of outdoor advertising. Transportation Research Board, National Research Council, 1985.

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North Carolina. General Assembly. Legislative Services Office. Committee on Outdoor Advertising. Outdoor advertising: Report to the 1987 General Assembly of North Carolina. The Commission, 1986.

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(State), Washington. Highway advertising control, Scenic Vistas Act of 1971: Legislative statutes-- Highway Advertising Control Act--Scenic Vistas Act (RCW 47.42) : rules and regulations-- Highway Advertising Control Act (WAC 468-66). Washington State Dept. of Transportation, 2000.

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Deaton, Jerry. Restrictions on outdoor advertising devices in rural Kentucky: (88 House Resolution 220). Legislative Research Commission, 1990.

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Tōkyō-to okugai kōkokubutsu jōrei no kaisetsu. Taisei Shuppansha, 2009.

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Egypt. al- Ṭuruq al-ʻāmmah wa-al-iʻlānāt ṭibqan li-aḥdath al-taʻdīlāt. al-Hayʼah al-ʻĀmmāh li-Shuʼūn al-Maṭābiʻ al-Amīrīyah, 1985.

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Egypt. al- Ṭuruq al-ʻāmmah wa-al-iʻlānāt ṭibqan li-aḥdath al-taʻdīlāt. 2-ге вид. al-Hayʼah al-ʻĀmmah li-Shuʼūn al-Maṭābiʻ al-Amīrīyah, 1988.

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Book chapters on the topic "Advertising, Outdoor Law and legislation"

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Bowes, Ashley. "The Control of Outdoor Advertisements." In A Practical Approach to Planning Law. Oxford University Press, 2019. http://dx.doi.org/10.1093/9780198833253.003.0024.

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The source of the power to control advertisements is found in ss 220 to 225 of the Town and Country Planning Act 1990 (the 1990 Act). Section 220 gives the Secretary of State power to make regulations for restricting or regulating the display of advertisements, so far as it appears to him to be expedient in the interests of amenity or public safety. The present regulations are the Town and County Planning (Control of Advertisements) (England) Regulations 2007, SI 2007/783 (the Regulations). The Regulations update and improve the arrangements for controlling outdoor advertisements and make the control more responsive to rapidly changing forms of advertising. Circular 03/2007 further explains the legislation and provides guidance for local planning authorities and advertisers to help ensure that the system operates effectively. The latest Regulations also coincide with the creation of a database to enable local planning authorities to input and extract details of prosecutions and formal cautions against advertisers who unlawfully display advertisements alongside motorways and trunk roads. The database will also include details of persons guilty of fly-posting. It is hoped that this information will help to track down persistent offenders and ensure that fines reflect the seriousness of the offence.
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"THE INTERNAL MARKET: SECONDARY LEGISLATION." In European Handbook on Advertising Law. Routledge-Cavendish, 1999. http://dx.doi.org/10.4324/9781843143444-12.

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"LEGISLATION PERTAINING TO SPECIAL MEANS OF ADVERTISING." In European Handbook on Advertising Law. Routledge-Cavendish, 1999. http://dx.doi.org/10.4324/9781843143444-58.

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Aplin, Tanya, and Jennifer Davis. "8. Trade Marks III." In Intellectual Property Law:. Oxford University Press, 2017. http://dx.doi.org/10.1093/he/9780198743545.003.0008.

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All books in this flagship series contain carefully selected substantial extracts from key cases, legislation, and academic debate, providing able students with a stand-alone resource. This chapter considers the limitations of the protection afforded by trade mark registration. It discusses the defences to infringement set out in Article 6 of the Trade Marks Directive and section 11 of the Trade Marks Act 1994; trade marks and comparative advertising; the ways in which it is possible to lose registered trade mark protection (through revocation and a finding of invalidity); and how trade mark rights might be exhausted.
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Aplin, Tanya, and Jennifer Davis. "7. Trade Marks II." In Intellectual Property Law:. Oxford University Press, 2017. http://dx.doi.org/10.1093/he/9780198743545.003.0007.

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All books in this flagship series contain carefully selected substantial extracts from key cases, legislation, and academic debate, providing able students with a stand-alone resource. This chapter discusses the relative grounds for refusal to register a trade mark; acts that constitute infringement; and remedies for infringement. It considers the finding of the Court of Justice of the EU that the investment, advertising, and commercial functions of a trade mark will be protected as well as its role as a badge of origin in cases of ‘double identity’ under the Trade Marks Directive. The chapter considers possible changes to the position under the new Trade Marks Directive and looks at the CJEU’s interpretation of cases where a third party is deemed to have taken unfair advantage of a trade mark with a reputation. It also discusses the use of trade marks on the internet and the implications for findings of infringement.
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Tzoulia, Eleni. "Customer-Centric Marketing in the European Union from a Legal Perspective." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-6547-7.ch004.

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Consumer-Centric Marketing is one of the latest methods employed by traders to influence and shape consumer behaviour in order to secure and increase demand for their products. This chapter analyses two forms of Consumer-Centric Marketing, the so-called Cause-Related Marketing and Relationship Marketing. It examines their logic and methods of application, before asking which legal issues might arise from the use of such practices. Then, European legislation on the protection of personal data and the current developments in Unfair Competition law in Europe are discussed, as well as the tactics that should be avoided by companies when implementing the above marketing methods to prevent a possible ban on their advertising.
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De Silva, Sam. "Key Contracts Needed for SMEs Conducting e-Business." In Innovations in SMEs and Conducting E-Business. IGI Global, 2011. http://dx.doi.org/10.4018/978-1-60960-765-4.ch016.

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In order for a small to medium enterprise (SME) to conduct business electronically, that SME requires the establishment of a website. This requires agreements relating to (1) website development, (2) website hosting (3), Internet access, and (4) online content and advertising. The chapter will provide a practical guide from a UK law perspective for a SME in relation to the issues which should be considered when contracts for the above mentioned services are negotiated. The chapter does not cover the issues relating to how the SME should set up its arrangements with its own customers (for example, through website terms and conditions) nor does it consider e-commerce legislation required when conducting business on the Internet.
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Tzoulia, Eleni. "Legal Issues to be Considered before Setting in Force Consumer-Centric Marketing Strategies within the European Union." In Customer-Centric Marketing Strategies. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2524-2.ch003.

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This chapter examines Consumer-Centric Marketing in the internal market from a legal standpoint. A legislative trend towards the protection of consumers’ rights and individuals’ privacy is witnessed in the European Union. Consumer-Centric Marketing, however, employs techniques that put consumers at a number of risks related to both their privacy and their economic freedom. The purpose of this chapter is to indicate the limits of legality pertaining to Consumer-Centric Marketing, when applied within the European Union. The chapter examines two forms of Consumer-Centric Marketing, i.e., the Cause-Related and the Relationship Marketing. It explains European legislation on the protection of personal data and all current developments in Unfair Competition law in Europe, and it presents the tactics that should be avoided by companies when implementing the above marketing methods, so as to prevent a possible ban on their advertising.
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Tzoulia, Eleni. "Legal Issues to Be Considered before Setting in Force Consumer-Centric Marketing Strategies within the European Union." In Marketing and Consumer Behavior. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch084.

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This chapter examines Consumer-Centric Marketing in the internal market from a legal standpoint. A legislative trend towards the protection of consumers' rights and individuals' privacy is witnessed in the European Union. Consumer-Centric Marketing, however, employs techniques that put consumers at a number of risks related to both their privacy and their economic freedom. The purpose of this chapter is to indicate the limits of legality pertaining to Consumer-Centric Marketing, when applied within the European Union. The chapter examines two forms of Consumer-Centric Marketing, i.e., the Cause-Related and the Relationship Marketing. It explains European legislation on the protection of personal data and all current developments in Unfair Competition law in Europe, and it presents the tactics that should be avoided by companies when implementing the above marketing methods, so as to prevent a possible ban on their advertising.
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Conference papers on the topic "Advertising, Outdoor Law and legislation"

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Liang, Jianian. "Research on the Construction of Spatial Image of Wuhan City from the Perspective of Ecological Civilization. Taking the Outdoor Advertising Landscape as an Example." In 3rd International Conference on Economics, Management, Law and Education (EMLE 2017). Atlantis Press, 2017. http://dx.doi.org/10.2991/emle-17.2017.84.

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