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Journal articles on the topic 'Advertising, Outdoor'

Author: Grafiati

Published: 4 June 2021

Last updated: 31 July 2024

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1

Lowery, Bryce. "Outdoor Advertising." Interdisciplinary Journal of Signage and Wayfinding 3, no. 2 (2019): 21–28. http://dx.doi.org/10.15763/issn.2470-9670.2019.v3.i2.a47.

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Outdoor advertising has a long history of serving as a landmark of the experience economy. In the United States early signage often featured traveling shows and circuses. As the automobile changed lifestyle trends, billboards followed the new roading experience. Today, outdoor advertising is increasingly seen as a part of experiencing cities, clustered in entertainment districts. Through spatial reorganization, integration into the built environment, and the development of increasingly engaged technologies, outdoor advertising is adapting to the new experiences of urban life. Signage is being

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2

Vinnik, Alina Evgenievna, and Boris Aleksandrovich Tkhorikov. "Analysis, prospects and problems of autdoor advertising market development." Vestnik of Astrakhan State Technical University. Series: Economics 2020, no. 3 (2020): 94–100. http://dx.doi.org/10.24143/2073-5537-2020-3-94-100.

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The article focuses on the problems of the rapidly developing segment of the advertising line - outdoor advertising. The results of studying the dynamics and structure of the outdoor advertising market allowed to consider this segment promising, since outdoor advertising is the only media channel, in which sales have steadily increased over the past ten years. It has been stated that outdoor advertising irritates a relatively small number of respondents (14%); for comparison: TV advertising - 56%, Internet advertising - 67% of respondents. The structure of the advertising market of the Russian

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Vinnik, Alina Evgenievna. "Outdoor advertising market in conditions of pandemic." Vestnik of Astrakhan State Technical University. Series: Economics 2021, no. 2 (2021): 98–107. http://dx.doi.org/10.24143/2073-5537-2021-2-98-107.

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The article presents the results of studying the global and Russian advertising market dynamics, in particular, the outdoor advertising market in a pandemic. The crisis triggered by the COVID-19 pandemic has affected almost all advertising markets. The most stable markets were considered in the USA and China. The media segments of the advertising market in Russia in the period of 2010 - 2020 have been analyzed; advertising on the Internet is recognized as a leading segment, in second and third places are television advertising and UN advertising, respectively. Global ad spend across all media

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Quercia, D., G. Di Lorenzo, F. Calabrese, and C. Ratti. "Mobile Phones and Outdoor Advertising: Measurable Advertising." IEEE Pervasive Computing 10, no. 2 (2011): 28–36. http://dx.doi.org/10.1109/mprv.2011.15.

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5

Woodside, Arch G. "Outdoor advertising as experiments." Journal of the Academy of Marketing Science 18, no. 3 (1990): 229–37. http://dx.doi.org/10.1007/bf02726474.

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Handayani, Sri, Enny Rachmani, Kriswiharsi Kun Saptorini, et al. "Is Youth Smoking Related to the Density and Proximity of Outdoor Tobacco Advertising Near Schools? Evidence from Indonesia." International Journal of Environmental Research and Public Health 18, no. 5 (2021): 2556. http://dx.doi.org/10.3390/ijerph18052556.

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Background: Smoking was among the top contributors to deaths and disability as the prevalence among male adults remains high, and that among male youth increases in Indonesia. While local studies have shown high visibility of outdoor tobacco advertising around schools, the country still has no outdoor tobacco advertising ban. Objective: To examine the association between youth smoking behavior and measures of outdoor tobacco advertising density and proximity in Indonesia. Methods: We combined two primary data sources, including outdoor tobacco advertising and smoking behavior among male youth

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Madlenak, Radovan, Roman Chinoracky, Natalia Stalmasekova, and Lucia Madlenakova. "Investigating the Effect of Outdoor Advertising on Consumer Decisions: An Eye-Tracking and A/B Testing Study of Car Drivers’ Perception." Applied Sciences 13, no. 11 (2023): 6808. http://dx.doi.org/10.3390/app13116808.

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This study aims to investigate the impact of outdoor advertising on consumer behaviour by using eye-tracking analysis while drivers travel specific routes in Žilina, Slovakia. This research combines questionnaire inquiry and A/B testing to assess the conscious and subconscious effects of outdoor advertising on consumer decisions. The findings of this study have important implications for businesses providing outdoor advertising spaces, as well as those using outdoor advertising as a form of advertisement. Additionally, the study provides insights into the role of transportation background and

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Widyo Harsanto, Prayanto, and Anak Agung Gede Bagus Udayana. "Outdoor Advertising in Yogyakarta During Post-Pandemic Covid-19 in Socio–Design Study." Mudra Jurnal Seni Budaya 38, no. 1 (2023): 73–83. http://dx.doi.org/10.31091/mudra.v38i1.2147.

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This study aims to identify and critically analyze Outdoor Advertising in Yogyakarta using a socio-design approach. Outdoor Advertising, such as banners, banners, posters, billboards, and other media installed in every corner of Yogyakarta, is a dilemma. According to the view of a person or institution/industry, existence of Outdoor Advertising is an effective medium for conveying promotional messages to the public. Meanwhile, for regulators, especially for local governments, this can provide regional income through relatively high taxes. Nevertheless, on the other hand, the rise of Outdoor Ad

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Kosirev, E. V. "The concept of outdoor advertising." Russian competition law and economy, no. 1 (March 30, 2019): 14–17. http://dx.doi.org/10.32686/2542-0259-2019-1-14-17.

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The article consideres the outdoor advertising signs and legislator approaches to it's deﬁnition. The article concludes that currently uniformity of outdoor advertising content conception for legislators, law applicators and experts community is absent. The article also includes the «outdoor advertising» original concept.

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ZAHRÁDKA, JAROSLAV, VERONIKA MACHOVÁ, and JIŘÍ KUČERA. "WHAT IS THE PRICE OF OUTDOOR ADVERTISING: A CASE STUDY OF THE CZECH REPUBLIC?" AD ALTA: 11/01 11, no. 1 (2021): 386–91. http://dx.doi.org/10.33543/1101386391.

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The aim of the paper is to analyze the price of outdoor advertising in various regions of the Czech Republic. The base source of data is the website plakatov.cz, from which the prices of outdoor advertisement in individual regions were obtained. The results show that the prices of outdoor advertisement in the individual regions are the same. The main difference is in how many outdoor advertisements are located in individual regions for the lowest and how many for the highest price. An overview was created, which shows what is the price of outdoor advertisement in each region, how many ads are

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Chen, Peng, Jun Min Zhang, and Ji Nan. "Management Problems and Countermeasures of City Outdoor Advertising - Taking Jinan as an Example." Advanced Materials Research 450-451 (January 2012): 999–1003. http://dx.doi.org/10.4028/www.scientific.net/amr.450-451.999.

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Along with the progress of society, the development of the city and economic prosperity, outdoor advertising has achieved great development and plays an increasingly prominent role in the social life. In this paper, the development present situation of outdoor advertising management of Jinan as the starting point, we analyze the problems in the management of outdoor advertising and put forward corresponding countermeasures.

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Leonova, Irina A., Marina M. Khramova, and Natalya V. Zaichkina. "Advertising Design of Urban Development." Galactica Media: Journal of Media Studies 4, no. 3 (2022): 223–36. http://dx.doi.org/10.46539/gmd.v4i3.322.

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Outdoor advertising has traditionally been considered one of the most important components of the mass media complex. Having an impact on all layers of society, advertising has become a kind of projection of the values that society lives by, and reflects its social and cultural level. However, the redundant use of outdoor advertising has led to the fact that in recent years the problem of the lack of aesthetics of Russian cities has become very acute. We studied and analyzed the current situation with poor-quality outdoor advertising design in modern cities to search new approaches and tools t

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Lichtenthal, J. David, Vivek Yadav, and Naveen Donthu. "Outdoor advertising for business markets." Industrial Marketing Management 35, no. 2 (2006): 236–47. http://dx.doi.org/10.1016/j.indmarman.2005.02.006.

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Li, Zhenzhen, Nurul Ain binti Mohd Hasan, Nor Azura Adzharuddin, and Megat AL-Imran Yasin. "The influence of cultural factors on interactive outdoor advertising in Shanghai: an analysis of consumer attitudes, behaviors and socio-economic environment." Journal of Information Systems Engineering and Management 8, no. 2 (2023): 22025. http://dx.doi.org/10.55267/iadt.07.13881.

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Due to the development of interactive technologies, outdoor advertising has undergone a substantial evolution recently. However, depending on the cultural environment, interactive outdoor advertising may or may not be beneficial. Shanghai offers an intriguing location for investigating the effects of cultural elements on consumer reactions to interactive outdoor advertising because it is a vibrant and culturally varied metropolis. The scope of this study is limited to Shanghai's interactive outdoor advertising. It explores how cultural influences affect consumer attitudes and behaviors, taking

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Koshanova, N. D., and G. K. Zhylkybay. "Spelling of the Language of Outdoor Visual Advertising." Iasaýı ýnıversıtetіnіń habarshysy 128, no. 2 (2023): 54–64. http://dx.doi.org/10.47526/2023-2/2664-0686.05.

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In Turkestan, advertising in a market economy has become an integral part of the social life of the city. Advertising is politics, economics, culture, the ideology of the city and activities combined with linguistic science, which should attract the attention of the country. It is obvious that advertising in Turkestan permeates all spheres of human activity and meets the needs of society. The effectiveness of an advertising campaign depends on the rationality of the language design of the advertising text. An important point in the preparation of an advertising text is the choice of language m

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Rachwał, Helena. "Outdoor Advertising as an Element Strengthening the Recruitment Campaigns of Universities." Marketing of Scientific and Research Organizations 32, no. 2 (2019): 27–50. http://dx.doi.org/10.2478/minib-2019-0029.

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Summary The article puts forward the thesis that outdoor advertising is an important element that enriches college recruitment campaigns if it meets certain conditions. The basic factors determining the effectiveness of outdoor is the conciseness and simplicity of the message, the creation taking into account the proper character of the advertisement and referring to the emotions of the recipient, the composition based on the appropriate arrangement of elements, intriguing advertising text forcing the recipient to think, integrate outdoor communication with the internet transmission and the co

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Goryacheva, Marina Andreevna. "The role of personal characteristics of adolescents in the perception of outdoor advertising." Психология и Психотехника, no. 1 (January 2023): 78–92. http://dx.doi.org/10.7256/2454-0722.2023.1.37967.

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The article presents the results of an empirical study of the perception of outdoor advertising by a teenage audience. In the course of a study conducted among Novosibirsk schoolchildren of the middle and older age groups, the influence of such personal characteristics as the level of aggressiveness and value orientations on the image of ideal advertising, as well as the perception of outdoor advertising of a neutral, aggressive and cynical type was studied. The subject of the study is the personal characteristics of adolescents in the perception of advertising. The object of the study is the

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Waheed, Abdul, and Jianhua Yang. "The Effect of E-Marketing and Outdoor Media Advertising on Exploratory Consumer Buying Behavior." International Journal of Customer Relationship Marketing and Management 8, no. 1 (2017): 30–48. http://dx.doi.org/10.4018/ijcrmm.2017010103.

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Selection of an advertising medium is exceptionally important for an organization. Outdoor media advertising is known as the traditional type of advertising while e-marketing is challenging and growing trend in order to capture the intention of consumer. The core objective of this paper is to examine the effect of “e-marketing” and “outdoor advertising” on exploratory consumer buying behavior within the electronic industry. Data were collected from the questionnaire distribution among 1500 students in Pakistan from March 2015 to January 2016, where 1310 questionnaires were found valid for furt

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Соловей, Denis Solovey, Хухрянская, and E. Khukhryanskaya. "ANALYSIS OF REQUIREMENTS TO COMPONENTS OF INFORMATION SYSTEM OF THE ENTERPRISE OF OUTDOOR ADVERTISING." Modeling of systems and processes 7, no. 3 (2014): 36–39. http://dx.doi.org/10.12737/6677.

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The determining factor high efficiency outdoor advertising is the use of advanced technological methods that rely on information technology (IT). The analysis of the organizational and management structure and the current status of the use of it enterprises of outdoor advertising, different approaches to building information provision, which should include comprehensive information about the organization´s activities. In the present paper solves the problem of the formulation of requirements for the information system of the enterprise of outdoor advertising and design guidelines based on them

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20

Eken, Begüm. "Interactive Digital Displays for Outdoor Advertising." New Trends and Issues Proceedings on Humanities and Social Sciences 4, no. 11 (2017): 85–92. http://dx.doi.org/10.18844/prosoc.v4i11.2853.

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As we live in a period called the ‘Information Age’, new communication technologies are enabling newer possible ways for advertisers to interact differently with customers. High-technology televisions, the Internet, touch screens and such technologies are changing the media environment. Therefore, it changes the ways of communication. Nowadays, interactive digital displays are more commonly used for outdoor advertisements such as shop displays, billboards and on public transport. This research explores the impacts of interactive digital displays for outdoor advertising and how efficiently they

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21

Jiang, Dan. "The Dissemination of the Visual Image of Wuhan Tianhe Airport Terminal under Urban Cultural." Advanced Materials Research 1065-1069 (December 2014): 2706–9. http://dx.doi.org/10.4028/www.scientific.net/amr.1065-1069.2706.

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With the vigorous development of China's civil aviation industry and the advertising industry in recent years, airport image as a "commanding city height" has increasingly attracted attention of many as an ideal place for advertising and corporation image display. Airport advertising communication constitutes audience including government officials, high-level policy makers, corporate travel managers and travelers, in which high-income earners and foreign guests take a higher proportion. Airport advertising (on free media and aviation propaganda machine business supplies media) main involves t

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Dekeyser, Thomas. "The material geographies of advertising: Concrete objects, affective affordance and urban space." Environment and Planning A: Economy and Space 50, no. 7 (2018): 1425–42. http://dx.doi.org/10.1177/0308518x18780374.

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This paper contributes to an expanding concern with the urban geographies of advertising. The paper outlines the need to investigate the difference the material logics of advertising technology (hardware, software and code) make to the bodies and spaces of urban life. Through an intensified capacity to selectively open up to and interact with urban space, I argue, technological advancements in outdoor advertising launch the advertising object into a more compatible relation with urban space. I exemplify this by pulling out and detailing the recent development of image-recognition technology, a

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Andrew, Heather, Helen Haines, and Shaun Seixas. "Using neuroscience to understand the impact of premium digital out-of-home media." International Journal of Market Research 61, no. 6 (2019): 588–600. http://dx.doi.org/10.1177/1470785319851316.

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In this article, Heather Andrew and Dr Shaun Seixas of Neuro-Insight, and Helen Haines from Ocean Outdoor explain how modern brain imaging technology can be applied to measure people’s emotional, subconscious responses to different forms of outdoor media, from static paper and paste posters to multisensory advertising screens. With reference to visual attention, emotional intensity, desirability, and memorability, they describe a program of research that investigated brain response to the latest generation of outdoor advertising locations, and which explains the cognitive processes that underl

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Pishcherskaia, Elena Nikolaevna. "Verbal Means of Implementing Communication Strategies in English-Language Outdoor Advertising." Филология: научные исследования, no. 4 (April 2023): 73–83. http://dx.doi.org/10.7256/2454-0749.2023.4.40117.

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The analysis of advertising texts is an interdisciplinary problem studied at the junction of various fields of knowledge, the pragmalinguistic analysis of advertising, among other things, is based on its understanding in psychology, philosophy, marketing, etc. The object of research is the texts of English–language outdoor advertising. The subject of the study is the strategic features of outdoor advertising texts, the main verbal means of expressing communicative attitudes in them. The author examines in detail the main characteristics of the outdoor advertising text, which is creolized in it

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Runtiko, Agus Ganjar. "Desain Iklan Layanan Masyarakat Pemerintah." Jurnal Penelitian Komunikasi 16, no. 1 (2013): 21–38. http://dx.doi.org/10.20422/jpk.v16i1.25.

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Public service advertising is one of the government strategies to promote the development program. At the national level, the government prefers television as a medium for advertising. As for the local level, the government usually tend to choose lower-cost ads. In Banyumas, many public service announcements using outdoor media such as billboards, banners, or posters. Characteristics of outdoor media that promotes design in attracting the attention of an audience became a challenge for designers. On the other hand, the messages also require the space in public service announcements. This study

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Donthu, Naveen. "Effectiveness of Outdoor Advertising of Services." Journal of Professional Services Marketing 11, no. 1 (1995): 33–44. http://dx.doi.org/10.1300/j090v11n01_04.

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Donthu, Naveen. "Effectiveness of outdoor advertising of services." Services Marketing Quarterly 11, no. 1 (1994): 33–43. http://dx.doi.org/10.1080/15332969.1994.9985140.

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Zhang, Ping, Zhifeng Bao, Yuchen Li, Guoliang Li, Yipeng Zhang, and Zhiyong Peng. "Towards an Optimal Outdoor Advertising Placement." ACM Transactions on Knowledge Discovery from Data 14, no. 5 (2020): 1–32. http://dx.doi.org/10.1145/3350488.

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Yoo, Seung-Chul, Si-Kang Song, and Jung-Sun Park. "Redefining Outdoor Advertising : Interdisciplinary research combining advertising and legal approach." Advertising Research 112 (March 31, 2017): 199. http://dx.doi.org/10.16914/ar.2017.112.199.

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Gan, Zhinan, and Sang-Bing Tsai. "Research on the Optimization Method of Visual Effect of Outdoor Interactive Advertising Assisted by New Media Technology and Big Data Analysis." Mathematical Problems in Engineering 2021 (December 15, 2021): 1–11. http://dx.doi.org/10.1155/2021/5341523.

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Along with the development and promotion of Internet technology, new media are increasingly diversified, enriching and changing our lives. This paper focuses on outdoor interactive advertising as a communication method, analyzing its creative features and applications. Unlike traditional advertising, where audiences receive passively, new media interactive advertising establishes a more direct communication method for consumers and products, creating different sensory stimulation and emotional experience environments according to the characteristics of products and conducting a series of inter

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Anagnostopoulos, Aris, Fabio Petroni, and Mara Sorella. "Targeted Interest-Driven Advertising in Cities Using Twitter." Proceedings of the International AAAI Conference on Web and Social Media 10, no. 1 (2021): 527–30. http://dx.doi.org/10.1609/icwsm.v10i1.14760.

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Targeted advertising is a key characteristic of online as well as traditional-media marketing. However, it is very limited in outdoor advertising, that is, performing campaigns by means of billboards in public places. In this work we propose a methodology for performing targeted outdoor advertising by leveraging the use of social media. In particular, we use the Twitter social network to gather information about users' degree of interest in given advertising categories and about the routes that they follow. Given an advertising category, we estimate the most promising areas to be selected for

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Lysenko, Yuliya, Tat'yana Buhtiyarova, Galina Butko, and Yuriy Belokonov. "Features of management of advertising activities of an agricultural holding." Agrarian Bulletin of the, no. 13 (January 29, 2021): 61–69. http://dx.doi.org/10.32417/1997-4868-2021-13-61-69.

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Abstract. Relevance. Currently, agroholdings actively use advertising to increase the recognition of agro-products, since advertising effectively affects the target segment, gives consumers new knowledge and opportunities to choose alternative products, which in turn increases satisfaction from purchase. Purpose. The article presents the main provisions of the development of measures aimed at improving the advertising activities of agricultural holdings (using the example of grain specialization). Methods. Among the common promotion methods, the authors distinguish the following: printing mate

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Iveson, Kurt. "Branded cities: outdoor advertising, urban governance, and the outdoor media landscape." Antipode 44, no. 1 (2011): 151–74. http://dx.doi.org/10.1111/j.1467-8330.2011.00849.x.

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ЯШИН, М. О. "THE OUTLOOK FOR CHANGING VIDEO ADS." Экономика и предпринимательство, no. 11(148) (May 13, 2023): 814–16. http://dx.doi.org/10.34925/eip.2022.148.11.157.

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В статье рассматриваются современные тенденции оффлайн рекламы. Была определена сущность оффлайн рекламы, ее особенности. Анализируются тренды и актуальные направления наружной рекламы, приводится их краткая характеристика, а также освещаются трансформации и перспективы, которые ожидают рынок наружной рекламы в ближайшем будущем в условиях коронакризиса и экономической нестабильной ситуации. The article discusses current trends in offline advertising. The essence of offline advertising, its features were determined. Trends and current trends in outdoor advertising are analyzed, their brief des

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KOYAMA, Masaaki, Yuki TAKAHASHI, and Hisao SHIIZUKA. "Basic Model for Memory Retention of Advertising Content in Outdoor Advertising." International Symposium on Affective Science and Engineering ISASE2020 (2020): 1–4. http://dx.doi.org/10.5057/isase.2020-c000026.

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Ullah, Faiz, and Dr Atif Ashraf. "Gender Portrayal in Outdoor Advertising in Punjab and Khyber Pakhtunkhwa (KPK) Provinces of Pakistan." Journal of Peace, Development & Communication Volume 4, Issue 3 (2020): 110–32. http://dx.doi.org/10.36968/jpdc-v04-i03-07.

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Gender portrayal and the representations of males and females in advertising remains the core interest of researchers from gender studies and communication research. In advertising scholarship, it is often found that there are differences in gender portrayal specifically due to the cultural contexts. In the present study, we explore the gender portrayal in outdoor billboard advertising of two provinces of Pakistan; Punjab and KPK. Theoretically and conceptually, the study takes roots from cultural studies on advertising and social semiotics studies on gender and advertising. We collect data of

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Hao, Ding. "Semantic-Pragmatic Potential of Advertising Texts." Memoirs of NovSU, no. 6 (2023): 570–81. http://dx.doi.org/10.34680/2411-7951.2023.6(51).570-581.

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The article deals with issues related to the features of the functioning and identification of the semantic and pragmatic potential of advertising texts on the example of outdoor advertising. The material of the study was advertising banners selected by continuous sampling from various Internet portals, the content of which is determined by the presence of non-verbal text elements and verbal signs interacting with each other. Outdoor advertising is considered from the point of view of pragmatic potential, the nature of which depends on the choice of language units with a certain denotative and

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Nurjanah, N., Y. M. Manglapy, S. Handayani, et al. "Density of tobacco advertising around schools." International Journal of Tuberculosis and Lung Disease 24, no. 7 (2020): 674–80. http://dx.doi.org/10.5588/ijtld.19.0574.

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BACKGROUND: Indonesia has the second highest smoking prevalence among adult males in the world, with over 61.4 million current smokers. However, there is no national regulation on outdoor tobacco advertising.OBJECTIVE: >To assess the density of outdoor tobacco advertising around schools in Semarang City, Indonesia.METHODS: We conducted geospatial analyses using buffer and hotspot analyses based on advertising and school data in ArcMap 10.6. We statistically tested the significance of different densities, including between 100 m and 100–300-m buffers from schools using Stata 15.1.RESULTS: We

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Cronin, Anne M. "Researching Urban Space, Reflecting on Advertising." Space and Culture 14, no. 4 (2011): 356–66. http://dx.doi.org/10.1177/1206331211412278.

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This photo essay places into dialogue practices of photographing urban space and the market research practices of the U.K. outdoor advertising industry. It explores photography as a method for accessing understandings of cities, and it examines ways of analyzing the interplay between photographic practices and data gathered through ethnography. Through personal reflections on the research process, the essay considers the spatial practices of the outdoor advertising industry and how its billboards and panels act to space out cities and city imaginaries.

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Habib, Tariq, Dr Faiz Ullah, and Dr Muhammad Farooq. "Semiotic Analysis of Gender in Advertisements Displayed in Punjab and Khyber Pakhtunkhwa (KPK)." Journal of Media and Entrepreneurial Studies 4 (March 18, 2024): 47–57. http://dx.doi.org/10.56536/jmes.v4i.47.

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Gender portrayal in advertising is a critical aspect of understanding how societal norms and expectations surrounding gender roles and identity are constructed and reinforced. Many studies have examined the representation of gender in advertising, but little research has been done on outdoor billboard advertising, especially from a Pakistani perspective. This study aims to fill this gap by investigating how gender is portrayed in international, national, and local ads in both the Punjab and Khyber Pakhtunkhwa (KPK) provinces, using semiotic analysis as the method of inquiry. A sample of 360 bi

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Pucci, Linda G., Herbert M. Joseph, and Michael Siegel. "Outdoor tobacco advertising in six Boston neighborhoods." American Journal of Preventive Medicine 15, no. 2 (1998): 155–59. http://dx.doi.org/10.1016/s0749-3797(98)00034-8.

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Fortenberry, John L., and Peter J. McGoldrick. "Receptiveness of Black Americans to outdoor advertising." Journal of Business Research 64, no. 6 (2011): 586–93. http://dx.doi.org/10.1016/j.jbusres.2010.06.010.

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Wilson, Rick T., and Brian D. Till. "Effects of outdoor advertising: Does location matter?" Psychology & Marketing 28, no. 9 (2011): 909–33. http://dx.doi.org/10.1002/mar.20418.

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Išoraitė, Margarita, and Gintarė Gulevičiūtė. "Outdoor advertising effectiveness evaluation from customers' view." Entrepreneurship and Sustainability Issues 10, no. 3 (2023): 10–21. http://dx.doi.org/10.9770/jesi.2023.10.3(1).

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ابتسام محمد مزبان and أ.م.د. غازي لعيبي مجيد. "Employing Digital Images In Outdoor Road Advertising." Journal of the College of Basic Education 30, no. 124 (2024): 72–87. http://dx.doi.org/10.35950/cbej.v30i124.11555.

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يعد الاعلان الطرقي مصدر للمعلومات عن العناصر بأختلاف شكلها مما يحويهِ على معلومات عن منتج معين لاسيما أن اغلب المنتجات تستخدم وسيلة الإعلان لترويج عن منتجاتها , وكان عندهُ التساؤل التالي وهو : كيف يتم توظيف الصورة الرقمية في الأعلانات الضوئية للطرق الخارجية ؟

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Pires, Helena. "The urban landscape and fashion advertising: the case of the DKNY brand." Comunicação e Sociedade 26 (December 28, 2014): 291–305. http://dx.doi.org/10.17231/comsoc.26(2014).2040.

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Investment in strategic communication, and especially in advertising, in the fash- ion design industry remains a prerequisite for promoting the brand value. The effectiveness of brand visibility and awareness depends mostly on advertising, both in the context of fash- ion magazines and the new media, and in the context of the outdoors medium, which is si- multaneously one of the most traditional and modern means of mass communication. This paper aims to analyse and discuss both dimensions. Firstly, it aims to provide an un- derstanding of how the urban landscape is built into fashion advertisi

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Walisyah, Tengku. "Kreatifitas Dalam Periklanan Media Luar Ruang (MLR) Di Kota Medan (Peluang, Tantangan, dan Konsep Pemberdayaan Masyarakat)." Jurnal Pemberdayaan Masyarakat 8, no. 2 (2020): 110. http://dx.doi.org/10.37064/jpm.v8i2.8262.

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<p><strong>Abstract</strong>: outdoor advertising in Medan City nowadays gets dynamic and attractive design. It indicates that the design established with so unique, uncommon, and different with others that it makes the outdoor advertising becomes creative one. Consequently, this creative value produces opportunities and challenges in a better way, furthermore the appearance of the design requires more creative and innovative.</p>

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Thanh, Vu Trong. "Manage Advertising Activities in the AreaThanh Hoa City, Vietnam Presently." Journal of Humanities and Education Development 6, no. 1 (2024): 8–14. http://dx.doi.org/10.22161/jhed.6.1.2.

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Currently, Thanh Hoa has become one of the provinces with high rates of economic development and growth in the country, along with the development and advancement of professions, economic and political fields, then outdoor propaganda and advertising activities have contributed a significant part in the economic and social development of Thanh Hoa province in general and Thanh Hoa city in particular. The content of this article aims to evaluate the status of advertising management in Thanh Hoa City, Vietnam. On that basis, propose solutions to improve the effectiveness of managing outdoor adver

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Putri, Nindy Eka, Silfeni Silfeni, and Feri Ferdian. "STRATEGI PROMOSI MELALUI MEDIA PERIKLANAN DESA WISATA KUBU GADANG KOTA PADANG PANJANG." JURNAL PENDIDIKAN DAN KELUARGA 9, no. 2 (2018): 113. http://dx.doi.org/10.24036/jpk/vol9-iss2/119.

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The purpose of this research is to analyze the promotion strategy through advertising media at Desa Wisata Kubu Gadang Kota Padang Panjang view from 3 indicator: print media, electronic media, outdoor media. The research is a descriptive qualitative with survey method. Determination of informant using purposive sampling and snowball sampling. The purposive sampling technique involving 2 informant from tourism govermant and 2 informant from desa wisata Kubu Gadang Kota Padang Panjang manager then snowball sampling technique involving 3 informant from desa wisata Kubu Gadang Kota Padang Panjang

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Сураева, Мария Олеговна, and Maria O. Suraeva. "Innovation in the sphere of advertising: latest innovations and prospects of development." Vestnik of Samara University. Economics and Management 12, no. 2 (2021): 140–46. http://dx.doi.org/10.18287/2542-0461-2021-12-2-140-146.

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Advertising innovation is growing at a fast pace today. We observe how advertising is becoming more and more digital, it has also become easier to use, now it can be done not only by an agency, but by any person who has one or another category of listeners, an audience in a social network. But it should be noted that digital advertising still does not completely replace outdoor advertising, which has undergone dramatic changes over the past few years: new creative ways of presenting product value to the consumer have appeared, often using information technology. This article discusses the main

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