Relevant bibliographies by topics / Advertising; outdoors

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Advertising; outdoors'

Author: Grafiati
Published: 8 September 2021
Last updated: 29 July 2025

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Journal articles on the topic "Advertising; outdoors"

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Sari, Yuliati Puspita. "PILIHAN BAHASA PADA IKLAN LUAR RUANG DI KOTA BANJARMASIN." UNDAS: Jurnal Hasil Penelitian Bahasa dan Sastra 14, no. 1 (2019): 1. http://dx.doi.org/10.26499/und.v14i1.1131.

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The aim of this research is to describe variety of language choices on outdoors advertising in Banjarmasin and various factors causing the emergence of variety of language choices. The method used in this research is descriptive qualitative method. Advertisement language is different from language in scientific work. Advertisement language is short and easy to understand. The result shows that there are four varieties of language choices on outdoors advertising in Banjarmasin, namely (a) Indonesian language advertisement; (b) foreign language advertisement; (c) variety of local language aderti
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Pires, Helena. "The urban landscape and fashion advertising: the case of the DKNY brand." Comunicação e Sociedade 26 (December 28, 2014): 291–305. http://dx.doi.org/10.17231/comsoc.26(2014).2040.

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Investment in strategic communication, and especially in advertising, in the fash- ion design industry remains a prerequisite for promoting the brand value. The effectiveness of brand visibility and awareness depends mostly on advertising, both in the context of fash- ion magazines and the new media, and in the context of the outdoors medium, which is si- multaneously one of the most traditional and modern means of mass communication. This paper aims to analyse and discuss both dimensions. Firstly, it aims to provide an un- derstanding of how the urban landscape is built into fashion advertisi
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Kurdaningsih, Dian Marhaeni, Mahendra Wijaya, Andre N. Rahmanto, and Drajat Tri Kartono. "Strategy of Indonesian advertising industry in designing advertisements in the digital media era." International journal of health sciences 9, no. 1 (2025): 151–62. https://doi.org/10.53730/ijhs.v9n1.15530.

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Technological advances and changes in media as well as changes in viewing behavior in the digital era have implications for changes in the management of the advertising industry, especially in designing advertisements. In the conventional era, advertising only serves limited media, television, radio, print media, and outdoors. Ad messaging is designed simply because it involves only one platform. The nature of the relationship between media and consumers goes one way. In the era of digital media, advertising service platforms are very diverse. This study aims to understand how advertising indu
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Martin, Derek Christopher. "Apartheid in the Great Outdoors: American Advertising and the Reproduction of a Racialized Outdoor Leisure Identity." Journal of Leisure Research 36, no. 4 (2004): 513–35. http://dx.doi.org/10.1080/00222216.2004.11950034.

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Cecchin, Hareli Fernanda Garcia, and Irenides Teixeira. "A poluição visual e seus impactos no espaço urbano em Palmas- TO: uma década de transformação." Latin American Journal of Development 3, no. 5 (2021): 2930–46. http://dx.doi.org/10.46814/lajdv3n5-013.

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A poluição visual é um fenômeno que deve ser discutido, visto que afeta diretamente a qualidade de vida do cidadão, a paisagem e a memória urbana. O objetivo da pesquisa foi mapear a poluição visual, no espaço urbano, em Palmas-TO e comparar com a poluição visual existente em 2010. O estudo foi realizado por meio de registro fotográfico das peças publicitárias presentes nas 10 quadras do centro simbólico, em localidades de maior concentração de mídia externa. Os resultados apontam que outdoors de madeira e de metal, pequenas placas e faixas foram retiradas. Em algumas localidades onde o poder
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Hassan Fathelrahman Mansour, Ilham, and Dalia Mohammed Elzubier Diab. "The relationship between celebrities’ credibility and advertising effectiveness." Journal of Islamic Marketing 7, no. 2 (2016): 148–66. http://dx.doi.org/10.1108/jima-05-2013-0036.

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Purpose The purpose of this study is twofold, first, the study aimed at investigating the impact of celebrities’ credibility on advertising effectiveness by examining the celebrity attributes that are likely to influence consumer attitude towards celebrity-endorsed TV advertising and their purchase behaviour. Second, the study seeks to identify the mediating role of religiosity on consumers’ attitudes towards celebrity-endorsed television advertising and buying behaviour. Design/methodology/approach The study is based on a survey questionnaire in a sample of 370 Sudanese customers on their att
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Lowery, Bryce. "Outdoor Advertising." Interdisciplinary Journal of Signage and Wayfinding 3, no. 2 (2019): 21–28. http://dx.doi.org/10.15763/issn.2470-9670.2019.v3.i2.a47.

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Outdoor advertising has a long history of serving as a landmark of the experience economy. In the United States early signage often featured traveling shows and circuses. As the automobile changed lifestyle trends, billboards followed the new roading experience. Today, outdoor advertising is increasingly seen as a part of experiencing cities, clustered in entertainment districts. Through spatial reorganization, integration into the built environment, and the development of increasingly engaged technologies, outdoor advertising is adapting to the new experiences of urban life. Signage is being
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Vinnik, Alina Evgenievna, and Boris Aleksandrovich Tkhorikov. "Analysis, prospects and problems of autdoor advertising market development." Vestnik of Astrakhan State Technical University. Series: Economics 2020, no. 3 (2020): 94–100. http://dx.doi.org/10.24143/2073-5537-2020-3-94-100.

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The article focuses on the problems of the rapidly developing segment of the advertising line - outdoor advertising. The results of studying the dynamics and structure of the outdoor advertising market allowed to consider this segment promising, since outdoor advertising is the only media channel, in which sales have steadily increased over the past ten years. It has been stated that outdoor advertising irritates a relatively small number of respondents (14%); for comparison: TV advertising - 56%, Internet advertising - 67% of respondents. The structure of the advertising market of the Russian
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Vinnik, Alina Evgenievna. "Outdoor advertising market in conditions of pandemic." Vestnik of Astrakhan State Technical University. Series: Economics 2021, no. 2 (2021): 98–107. http://dx.doi.org/10.24143/2073-5537-2021-2-98-107.

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The article presents the results of studying the global and Russian advertising market dynamics, in particular, the outdoor advertising market in a pandemic. The crisis triggered by the COVID-19 pandemic has affected almost all advertising markets. The most stable markets were considered in the USA and China. The media segments of the advertising market in Russia in the period of 2010 - 2020 have been analyzed; advertising on the Internet is recognized as a leading segment, in second and third places are television advertising and UN advertising, respectively. Global ad spend across all media
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Handayani, Sri, Enny Rachmani, Kriswiharsi Kun Saptorini, et al. "Is Youth Smoking Related to the Density and Proximity of Outdoor Tobacco Advertising Near Schools? Evidence from Indonesia." International Journal of Environmental Research and Public Health 18, no. 5 (2021): 2556. http://dx.doi.org/10.3390/ijerph18052556.

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Background: Smoking was among the top contributors to deaths and disability as the prevalence among male adults remains high, and that among male youth increases in Indonesia. While local studies have shown high visibility of outdoor tobacco advertising around schools, the country still has no outdoor tobacco advertising ban. Objective: To examine the association between youth smoking behavior and measures of outdoor tobacco advertising density and proximity in Indonesia. Methods: We combined two primary data sources, including outdoor tobacco advertising and smoking behavior among male youth
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Dissertations / Theses on the topic "Advertising; outdoors"

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Tivane, Fernando Felix. "BCI é daqui ou está aqui? : uma etnografia da recepção da publicidade do Banco Comercial e de Investimentos (BCI) veiculada nas televisões, rádios e nos outdoors em Moçambique." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2015. http://hdl.handle.net/10183/117543.

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A presente pesquisa é uma etnografia da recepção da publicidade do Banco Comercial e de Investimentos (BCI) exibida em espaços comerciais de televisão, rádio e outdoors em Moçambique a partir do ponto de vista dos clientes do banco. O estudo foi realizado na Cidade de Maputo, capital de Moçambique. Os seus resultados sugerem que a nova estratégia comunicacional do BCI apropria-se de “cultura local” (signos e elementos simbólicos tidos como moçambicanos) para se reposicionar no mercado bancário local. Como corolário de “apropriação” de elementos identitarios “locais”, na imaginação e nos discur
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Mafra, Heloisa Pedrosa de Araújo. "A intencionalidade linguística e os aspectos de oralidade nas campanhas publicitárias de instituições de ensino em outdoors nas cidades de Recife e Olinda." Universidade Católica de Pernambuco, 2012. http://www.unicap.br/tede//tde_busca/arquivo.php?codArquivo=884.

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No presente trabalho, buscou-se mostrar as inscrições da linguagem oral percebidas nas mensagens de campanhas publicitárias de Instituições de Ensino, em outdoors, com propaganda de seus cursos, com vistas a uma interação com seu público consumidor. Como contribuição linguística, o trabalho se apoia nos ensinamentos de Marcuschi (2008), para auxiliar a esclarecer definições dos gêneros textuais, que permitam responder algumas características de apresentação textual, e nas propostas teóricas de Koch (2002), com vistas à investigação da intertextualidade na construção expressiva do outdoor, em t
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Подолкова, Світлана Віталіївна, Светлана Витальевна Подолкова, Svitlana Vitaliivna Podolkova, and N. Ye Kosolap. "Innovations in outdoor advertising." Thesis, Вид-во СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/22046.

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The traditional billboard display may be the main element of outdoor advertising campaigns, but like any industry and particularly any advertising method the medium is evolving all the time. New advances in outdoor advertising have not been technological wonders or major diversions from the norm, but have been logical evolutions of the standard method of putting a big message on a big billboard. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/22046
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Jordaan, Pieter Francois. "A rationale for the effective management of outdoor information transfer." Pretoria : [s.n.], 2005. http://upetd.up.ac.za/thesis/available/etd-07212005-131914.

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Belinskaya, Yulia. "Outdoor Advertising and Gender Differences : Factors Influencing Perception and Attitudes." Thesis, Stockholms universitet, JMK, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-120367.

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The thesis examines attitudes towards outdoor advertising, with strong emphasis on gender-based differences. The research intends to reveal the most influencing factors, including gender, format, different images and recall. Earlier researchers have argued that females are inclined to rate advertisements more positively than men. Five different, but interconnected studies, one content analysis and four surveys, were implicated in order to measure the responses to advertising. It is further suggested that positive attitude towards outdoor advertising affects the purchase intent. The theme of se
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Morais, Gabriel António Oliveira. "A Tipografia e sua aplicabilidade no Outdoor publicitário." Master's thesis, [s.n.], 2011. http://hdl.handle.net/10284/2540.

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Dissertação apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Mestre em Ciências da Comunicação, especialização em Tecnologias da Comunicação.<br>O mundo vive, cada vez mais, da importância da informação e, desde sempre, o Homem procurou comunicar e partilhar os seus pensamentos, ideias, necessidades e emoções. Com o surgimento da escrita novos horizontes foram encontrados, visto que despontou a possibilidade de registar e perpetuar o conhecimento, em distintas áreas, por sucessivas gerações e contribuir, consecutivamente, para a evolução das socieda
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Zamblauskaitė, Evelina. "Lauko reklamos poveikio vertinimas Kauno mieste." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20140626_184313-21262.

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Viena iš plačiai paplitusių reklamos rūšių yra išorinė arba lauko reklama, kuri pasiekia plačią auditoriją. Lauko reklama veikia vartotoją per jo pažinimą, emocijas ir elgesį. Atsižvelgiant į šias dimensijas, reklamos taikomos įvairioms auditorijoms, jas veikiant įvairiais būdais. Problemos ištyrimo lygis. Nuolat kintančioje aplinkoje reklamos industrijos problematika yra aktuali, nes suteikia galimybę didinti įmonių pardavimus bei plėsti paslaugų spektrą. Tačiau labai sudėtinga išmatuoti poveikį, todėl šiame darbe bus vertinamas lauko reklamos poveikis vartotojui. Reklamos teorinius aspektus
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Wong, Tsui-wan. "The impact of outdoor commercial signs on the imageability of Hong Kong." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B2579999x.

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Guo, Chen. "The role of outdoor advertising on streetscapes in the metropolitan commercial areas of Hong Kong." Click to view the E-thesis via HKUTO, 2007. http://sunzi.lib.hku.hk/hkuto/record/B39634541.

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Debarry, Olivia Samantha. "The interpretation of visual cues on billboards in urban and periurban areas : a semiotic analysis." Thesis, Cape Peninsula University of Technology, 2016. http://hdl.handle.net/20.500.11838/2446.

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Thesis (MTech (Graphic Design))--Cape Peninsula University of Technology, 2016.<br>In the South African advertising industry, blame is often cast on the designer for a failed campaign. However, human interactions are multi-faceted and deserve further exploration, particularly if the designer is expected to be socially responsible. If this is the case, one has to consider society as a whole if potentially life-saving or socially transformative advertising campaigns are going to be impactful. This study focuses on a specific public awareness campaign related to HIV/Aids education, the loveL
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Books on the topic "Advertising; outdoors"

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Bernstein, David. Advertising outdoors: Watch this space! Phaidon, 1997.

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Agnew, Hugh E. Outdoor advertising. Garland, 1985.

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Incorporated Society of British Advertisers., ed. Guide to outdoor advertising. 2nd ed. Incorporated Society of British Advertisers, 1985.

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United States. Federal Highway Administration. Special Programs & Evaluation Branch., ed. Control of outdoor advertising: Orientation. Federal Highway Administration, Office of Right-of-Way, Program Requirements Division, Special Programs & Evaluation Branch, 1994.

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O'Doherty, Eimear. Outdoor advertising: An urban planning perspective. University College Dublin, 2002.

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Library of Congress. Congressional Research Service, ed. Outdoor advertising control along federal-aid highways. Congressional Research Service, Library of Congress, 1986.

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Mynors, Charles. The control of outdoor advertising and graffiti. Shaw & Sons, 2009.

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Mynors, Charles. The control of outdoor advertising and graffiti. Shaw & Sons, 2009.

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Virginia. Laws of Virginia relating to outdoor advertising. 2nd ed. Michie, 2000.

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R, Taylor Charles. On-premise signs as storefront marketing devices and systems. U.S. Small Business Administration, 2005.

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Book chapters on the topic "Advertising; outdoors"

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Wrey, C. B., R. Nelson, and A. E. Sykes. "Using Outdoor Advertising." In Routledge Library Editions: Advertising. Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-87.

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Wrey, C. B., R. Nelson, and A. E. Sykes. "The Outdoor Advertising Agency." In Routledge Library Editions: Advertising. Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-82.

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Wrey, C. B., R. Nelson, and A. E. Sykes. "Outdoor Advertising - The Medium." In Routledge Library Editions: Advertising. Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-86.

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Wrey, C. B., R. Nelson, and A. E. Sykes. "The Outdoor Agency in Action." In Routledge Library Editions: Advertising. Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-88.

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Mishra, Anubhav, and Tata Sai Vijay. "Outdoor and support media." In Integrated Advertising, Promotion, and Marketing. Routledge India, 2023. http://dx.doi.org/10.4324/9781003458593-13.

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Wrey, C. B., R. Nelson, and A. E. Sykes. "The Social Aspects of Outdoor Advertising." In Routledge Library Editions: Advertising. Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-93.

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Radvan, Michal. "Zdanění venkovní reklamy." In Pocta prof. Josefu Bejčkovi k 70. narozeninám. Masaryk University Press, 2022. http://dx.doi.org/10.5817/cz.muni.p280-0094-2022-33.

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The article deals with the issue of taxation of outdoor advertising. After a critical analysis of the existing legal regulation of the local charge for using public space and a historical excursion to the draft law on municipal taxes, the hypothesis that the charge for using public space is a sufficient tool for limiting visual smog is refuted. A combination of administrative law, tax law, and non-legal instruments is appropriate to effectively regulate the visual smog (co-)caused by outdoor advertising. It is necessary to introduce a local advertising charge, the individual structural compone
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Miliopoulou, Georgia-Zozeta. "Text and image combinations: Print, outdoor, post, meme." In Creative Advertising Concept and Copy. Routledge, 2024. http://dx.doi.org/10.4324/9781003330721-5.

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Pasch, Keryn E., and Natalie S. Poulos. "Outdoor Food and Beverage Advertising: A Saturated Environment." In Advances in Communication Research to Reduce Childhood Obesity. Springer New York, 2012. http://dx.doi.org/10.1007/978-1-4614-5511-0_14.

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Cronin, Anne M. "Publics and Publicity: Outdoor Advertising and Urban Space." In Public Space, Media Space. Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137027764_13.

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Conference papers on the topic "Advertising; outdoors"

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Quispe, Juan Ríos, Gabriele Villanueva Parasi, and Mercedes Elena Cano Lazarte. "Application of the Customer Relationship Management (CRM) tool, the ABC method, and the implementation of the Scrum methodology to increase the sales of a small outdoor advertising company." In 2024 Congreso Internacional de Innovación y Tendencias en Ingeniería (CONIITI). IEEE, 2024. https://doi.org/10.1109/coniiti64189.2024.10854825.

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Курникова, Ю. Б. "3D ANIMATION IN OUTDOOR ADVERTISING: NEW OPPORTUNITIES AND FEATURES OF APPLICATION." In Мультимедиа: современные тенденции. Crossref, 2025. https://doi.org/10.54874/9785605245759.2024.10.09.

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Рассматриваются изменения, которые произошли в области наружной рекламы с появлением технологии цифровой наружной рекламы (DOOH) и особенно с использованием трехмерной анимации (3D Naked-Eye effect). Статья подчеркивает, что с внедрением 3D-технологий наружная реклама имеет шанс перейти на новый уровень, предоставляя обширные возможности для креативного выражения и эффективного взаимодействия с потребителями. The article considers the changes that have occurred in the field of outdoor advertising with the emergence of digital outdoor advertising technology (DOOH) and especially with the use of
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Dujmović, Ana, and Nace Pušnik. "Advertising on city buses." In 10th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design,, 2020. http://dx.doi.org/10.24867/grid-2020-p62.

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Public transportation became a prime carrier of “moving images” in many consumer cultures. The main interest was to investigate how many advertisements participants can retrieve from memory and what was their general opinion on outdoor advertising. A field and online survey (both in form of questionnaire) were carried out in a group of 1200 participants. They were divided in six groups and analyzed according to their age, gender and frequency of using the public transportation. The results indicate that memory of outdoor advertising decreases with age. The participants most frequently agreed w
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Zhang, Yipeng, Yuchen Li, Zhifeng Bao, Songsong Mo, and Ping Zhang. "Optimizing Impression Counts for Outdoor Advertising." In KDD '19: The 25th ACM SIGKDD Conference on Knowledge Discovery and Data Mining. ACM, 2019. http://dx.doi.org/10.1145/3292500.3330829.

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Liu, Bing, and Fu Liu. "Positioning Analysis of Urban Outdoor Advertising." In International Conference on Economics and Management Innovations (ICEMI). Volkson Press, 2017. http://dx.doi.org/10.26480/icemi.01.2017.415.416.

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"The Delphi Technique in Outdoor Advertising." In 19th European Conference on Research Methods. ACPIL, 2020. http://dx.doi.org/10.34190/erm.20.074.

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Бикмеев, Р. Д., and Е. В. Ахтямова. "OPERATION OF VEHICLES PRIMARILY AS A TOOL OF OUTDOOR ADVERTISING." In ПРОБЛЕМЫ ЧАСТНОПРАВОВОГО И ПУБЛИЧНО-ПРАВОВОГО РЕГУЛИРОВАНИЯ ТРАНСПОРТНОЙ ДЕЯТЕЛЬНОСТИ. Crossref, 2023. http://dx.doi.org/10.56777/pplaw.2023.45.90.007.

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В статье рассматриваются вопросы, связанные с правовым регулированием размещения рекламной информации на транспортных средствах, использования транспортных средств преимущественно в качестве средств наружной рекламы и о некоторых существующих на данный момент проблемах The article deals with issues related to the legal regulation of the placement of advertising information on vehicles, the use of vehicles primarily as a means of outdoor advertising and some of the current problems.
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Mao, Jianlin, Bo Li, Yuhui Li, and Xing Wu. "An RFID-based outdoor advertising management system." In 2011 IEEE International Conference on Cyber Technology in Automation, Control, and Intelligent Systems (CYBER). IEEE, 2011. http://dx.doi.org/10.1109/cyber.2011.6011790.

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GARCÍA CARRIZO, Jennifer. "SUSTAINABLE OUTDOOR ADVERTISING IN THE CONTEMPORARY CITY." In 6 Conference Creatives Cities. ICONO 14 Editorial, 2018. http://dx.doi.org/10.7195/piccc.00013.

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Oprishch, Natalia. "IMPLICATIONS FOR OUTDOOR ADVERTISING CULTURALLY BASED STUDY." In 16th International Technology, Education and Development Conference. IATED, 2022. http://dx.doi.org/10.21125/inted.2022.1746.

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