Log in

Relevant bibliographies by topics / Advertising; outdoors / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Advertising; outdoors.

Dissertations / Theses on the topic 'Advertising; outdoors'

Author: Grafiati

Published: 8 September 2021

Last updated: 29 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Advertising; outdoors.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Tivane, Fernando Felix. "BCI é daqui ou está aqui? : uma etnografia da recepção da publicidade do Banco Comercial e de Investimentos (BCI) veiculada nas televisões, rádios e nos outdoors em Moçambique." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2015. http://hdl.handle.net/10183/117543.

Full text

Abstract:

A presente pesquisa é uma etnografia da recepção da publicidade do Banco Comercial e de Investimentos (BCI) exibida em espaços comerciais de televisão, rádio e outdoors em Moçambique a partir do ponto de vista dos clientes do banco. O estudo foi realizado na Cidade de Maputo, capital de Moçambique. Os seus resultados sugerem que a nova estratégia comunicacional do BCI apropria-se de “cultura local” (signos e elementos simbólicos tidos como moçambicanos) para se reposicionar no mercado bancário local. Como corolário de “apropriação” de elementos identitarios “locais”, na imaginação e nos discur

APA, Harvard, Vancouver, ISO, and other styles

2

Mafra, Heloisa Pedrosa de Araújo. "A intencionalidade linguística e os aspectos de oralidade nas campanhas publicitárias de instituições de ensino em outdoors nas cidades de Recife e Olinda." Universidade Católica de Pernambuco, 2012. http://www.unicap.br/tede//tde_busca/arquivo.php?codArquivo=884.

Full text

Abstract:

No presente trabalho, buscou-se mostrar as inscrições da linguagem oral percebidas nas mensagens de campanhas publicitárias de Instituições de Ensino, em outdoors, com propaganda de seus cursos, com vistas a uma interação com seu público consumidor. Como contribuição linguística, o trabalho se apoia nos ensinamentos de Marcuschi (2008), para auxiliar a esclarecer definições dos gêneros textuais, que permitam responder algumas características de apresentação textual, e nas propostas teóricas de Koch (2002), com vistas à investigação da intertextualidade na construção expressiva do outdoor, em t

APA, Harvard, Vancouver, ISO, and other styles

3

Подолкова, Світлана Віталіївна, Светлана Витальевна Подолкова, Svitlana Vitaliivna Podolkova, and N. Ye Kosolap. "Innovations in outdoor advertising." Thesis, Вид-во СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/22046.

Full text

Abstract:

The traditional billboard display may be the main element of outdoor advertising campaigns, but like any industry and particularly any advertising method the medium is evolving all the time. New advances in outdoor advertising have not been technological wonders or major diversions from the norm, but have been logical evolutions of the standard method of putting a big message on a big billboard. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/22046

APA, Harvard, Vancouver, ISO, and other styles

4

Jordaan, Pieter Francois. "A rationale for the effective management of outdoor information transfer." Pretoria : [s.n.], 2005. http://upetd.up.ac.za/thesis/available/etd-07212005-131914.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Belinskaya, Yulia. "Outdoor Advertising and Gender Differences : Factors Influencing Perception and Attitudes." Thesis, Stockholms universitet, JMK, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-120367.

Full text

Abstract:

The thesis examines attitudes towards outdoor advertising, with strong emphasis on gender-based differences. The research intends to reveal the most influencing factors, including gender, format, different images and recall. Earlier researchers have argued that females are inclined to rate advertisements more positively than men. Five different, but interconnected studies, one content analysis and four surveys, were implicated in order to measure the responses to advertising. It is further suggested that positive attitude towards outdoor advertising affects the purchase intent. The theme of se

APA, Harvard, Vancouver, ISO, and other styles

6

Morais, Gabriel António Oliveira. "A Tipografia e sua aplicabilidade no Outdoor publicitário." Master's thesis, [s.n.], 2011. http://hdl.handle.net/10284/2540.

Full text

Abstract:

Dissertação apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Mestre em Ciências da Comunicação, especialização em Tecnologias da Comunicação.<br>O mundo vive, cada vez mais, da importância da informação e, desde sempre, o Homem procurou comunicar e partilhar os seus pensamentos, ideias, necessidades e emoções. Com o surgimento da escrita novos horizontes foram encontrados, visto que despontou a possibilidade de registar e perpetuar o conhecimento, em distintas áreas, por sucessivas gerações e contribuir, consecutivamente, para a evolução das socieda

APA, Harvard, Vancouver, ISO, and other styles

7

Zamblauskaitė, Evelina. "Lauko reklamos poveikio vertinimas Kauno mieste." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20140626_184313-21262.

Full text

Abstract:

Viena iš plačiai paplitusių reklamos rūšių yra išorinė arba lauko reklama, kuri pasiekia plačią auditoriją. Lauko reklama veikia vartotoją per jo pažinimą, emocijas ir elgesį. Atsižvelgiant į šias dimensijas, reklamos taikomos įvairioms auditorijoms, jas veikiant įvairiais būdais. Problemos ištyrimo lygis. Nuolat kintančioje aplinkoje reklamos industrijos problematika yra aktuali, nes suteikia galimybę didinti įmonių pardavimus bei plėsti paslaugų spektrą. Tačiau labai sudėtinga išmatuoti poveikį, todėl šiame darbe bus vertinamas lauko reklamos poveikis vartotojui. Reklamos teorinius aspektus

APA, Harvard, Vancouver, ISO, and other styles

8

Wong, Tsui-wan. "The impact of outdoor commercial signs on the imageability of Hong Kong." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B2579999x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Guo, Chen. "The role of outdoor advertising on streetscapes in the metropolitan commercial areas of Hong Kong." Click to view the E-thesis via HKUTO, 2007. http://sunzi.lib.hku.hk/hkuto/record/B39634541.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Debarry, Olivia Samantha. "The interpretation of visual cues on billboards in urban and periurban areas : a semiotic analysis." Thesis, Cape Peninsula University of Technology, 2016. http://hdl.handle.net/20.500.11838/2446.

Full text

Abstract:

Thesis (MTech (Graphic Design))--Cape Peninsula University of Technology, 2016.<br>In the South African advertising industry, blame is often cast on the designer for a failed campaign. However, human interactions are multi-faceted and deserve further exploration, particularly if the designer is expected to be socially responsible. If this is the case, one has to consider society as a whole if potentially life-saving or socially transformative advertising campaigns are going to be impactful. This study focuses on a specific public awareness campaign related to HIV/Aids education, the loveL

APA, Harvard, Vancouver, ISO, and other styles

11

Guo, Chen, and 郭琛. "The role of outdoor advertising on streetscapes in the metropolitan commercial areas of Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2007. http://hub.hku.hk/bib/B39634541.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Bever, Olga Alexeyevna. "Linguistic Landscapes of Post-Soviet Ukraine: Multilingualism and Language Policy in Outdoor Media and Advertising." Diss., The University of Arizona, 2010. http://hdl.handle.net/10150/194464.

Full text

Abstract:

This research investigates language use in Linguistic Landscapes (LLs) of an urban center of post-Soviet eastern Ukraine The major focus is on how the signs represent linguistic, social and ideological phenomena in the context of competing local, national, and global language ideologies with Ukrainian, Russian and English in Cyrillic and Roman scripts. More than 100 pictures of public signs were selected and analyzed, from more than one thousand photographs.Detailed analyses of the signs show that the `one state - one language' official language policy is not effective in the predominantly Rus

APA, Harvard, Vancouver, ISO, and other styles

13

Домашенко, Марина Дмитрівна, Марина Дмитриевна Домашенко, Maryna Dmytrivna Domashenko та Я. А. Коваленко. "Зовнішня реклама в місті Суми". Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/12355.

Full text

APA, Harvard, Vancouver, ISO, and other styles

14

Wong, Tsui-wan, and 黃翠雲. "The impact of outdoor commercial signs on the imageability of Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31980302.

Full text

APA, Harvard, Vancouver, ISO, and other styles

15

Coufal, Vojtěch. "Regulace venkovní reklamy v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264626.

Full text

Abstract:

Outdoor advertising constitutes a part of the public space and as such it affects all inhabitants. Outdoor advertising causes several negative effects, such as traffic hazard or visual pollution. Therefore, it raises a requirement for its effective regulation. The thesis analyzes the current state of regulation of outdoor advertising in the Czech Republic and focuses primarily on advertising alongside the roads and on advertising in Prague. It deals with advertising from a marketing point of view, its role in society and the economic theories and approaches to advertising. Next, the thesis pre

APA, Harvard, Vancouver, ISO, and other styles

16

Helander, Fredrik. "Measuring Digital Signage ROI : A combination of Digital Signage and Mobile Advertising as a method for measuring Digtal Signage ROI." Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-34755.

Full text

Abstract:

<p>Marketing has changed a lot the past decade. New modern marketing channels have been developed and marketing have become more effective. This has affected the expectations advertisers have on advertising channels. One thing advertisers increasingly expect is to be able to efficiently measure the result of advertising, the ROI. A method for measuring ROI of digital signage is in focus in this study. The measurement is enabled by a combination of digital signage and mobile advertising. First a consumer is exposed to digital signage encouraging SMS interaction in order to receive an electronic

APA, Harvard, Vancouver, ISO, and other styles

17

Rizo, Sergio Avila. "Estudo comparativo da mídia exterior em São Paulo e Buenos Aires." Universidade de São Paulo, 2012. http://www.teses.usp.br/teses/disponiveis/84/84131/tde-05062013-164305/.

Full text

Abstract:

Esta dissertação procura comparar a mídia exterior das cidades de São Paulo e Buenos Aires. Para tanto se vale de métodos e procedimentos interdisciplinares de duas grandes áreas: geografia e comunicação. O objeto de estudo é compreendido no contexto do desenvolvimento das cidades e, dessa forma são apresentados elementos mínimos sobre os processos de desenvolvimento urbano e posteriormente as principais questões relativas ao tema no período contemporâneo. Na cidade de São Paulo a mídia exterior foi proibida no ano de 2006 enquanto Buenos Aires, embora possua complexa legislação, apresenta gra

APA, Harvard, Vancouver, ISO, and other styles

18

Molina, Jennifer Rose. "Public spaces or private places? Outdoor Advertising and the Commercialisation of Public Space in Christchurch, New Zealand." Thesis, University of Canterbury. School of Political Science and Communication, 2006. http://hdl.handle.net/10092/935.

Full text

Abstract:

This thesis examines the impact of outdoor advertising on public space, by situating outdoor advertising within arguments about global corporate domination. I argue that the implosion of commercial messages into ever-increasing amounts of public space has repercussions for our ability to relate to each other as anything other than commercial beings. Outdoor advertising necessitates the use of stereotypes to communicate with its audience. The regulatory mechanisms for advertising sanction this use of stereotypes, which puts commercial needs and rights to free speech before the public's right to

APA, Harvard, Vancouver, ISO, and other styles

19

Шевцова, І. П., та І. О. Пригара. "Тенденції розвитку ринку зовнішньої реклами в Україні". Thesis, Сумський державний університет, 2017. http://essuir.sumdu.edu.ua/handle/123456789/66802.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Žak, Inga. "Lauko reklamos poveikis vartotojų poreikių suvokimui." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20140626_183754-63412.

Full text

Abstract:

DARBO SANTRAUKA Nors lauko reklama, laikoma viena seniausių reklamos skleidimo būdų, tačiau Lietuvoje, sparčiai ėmė plėtotis, tik pastarąjį dešimtmetį. Iki 1994 metų, kai susikūrė pirmosios lauko reklamos įmonės, šioje srityje verslu užsiėmė tik pavieniai, privatūs asmenys, dažnai net nelegaliai. Tik per pastarąjį dešimtį metų visuomenė ir valstybinės struktūros šiam verslui ėmė skirti daugiau dėmesio. Taigi suvokiant šios gana naujos ekonomikos šakos svarbą ir naudą buvo pasirinkta, nagrinėti lauko reklamos poveikį vartotojų poreikių suvokimui. Suvokimas yra labai subjektyvus. Daugelio žmonių

APA, Harvard, Vancouver, ISO, and other styles

21

Du, Plooy Amarentia Therese. "A framework for the planning and integration of out-of-home advertising media in South Africa." Thesis, University of Pretoria, 2012. http://hdl.handle.net/2263/24225.

Full text

Abstract:

The Out-of-home advertising media are far more expansive than they used to be, and the shape and format of these media globally, as well as in South Africa, have changed considerably over the past few decades. Until rather recently, the out-ofhome advertising media landscape consisted primarily of outdoor advertising or billboards; but these days, this has expanded to include other platforms, such as transit advertising media, street and retail furniture advertising media, and a wide variety of alternative out-of-home advertising media types. This proliferation of out-of-home advertising media

APA, Harvard, Vancouver, ISO, and other styles

22

Сиплива, І. С. "Зовнішня реклама як дієвий спосіб поширення реклами". Thesis, Сумський державний університет, 2017. http://essuir.sumdu.edu.ua/handle/123456789/64926.

Full text

Abstract:

Реклама може покращувати імідж товарів або фірми, збільшувати обсяги продажу, а може бути просто життєво необхідною для підтримки наявного рівня продажу. Реклама впливає на психіку людини, діючи на свідомому і несвідомому рівнях. Завдання рекламіста – розуміти реакцію людської психіки та уміти її використовувати у своїх цілях, аби забезпечити успішність реклами. Аналізуючи поняття зовнішньої реклами, слід звернути увагу на термін «рекламна поверхня». Так, рекламна поверхня – це площа зовнішньої поверхні будинку, споруди, елемента вуличного обладнання або відведеної території на відкри

APA, Harvard, Vancouver, ISO, and other styles

23

Hypolito, Acácio. "Processos comunicacionais no meio outdoor: uma análise semiótica." Pontifícia Universidade Católica de São Paulo, 2007. https://tede2.pucsp.br/handle/handle/4990.

Full text

Abstract:

Made available in DSpace on 2016-04-26T18:16:43Z (GMT). No. of bitstreams: 1 Acacio Hypolito.pdf: 1810749 bytes, checksum: 3a47fe9e5a854892ba68287952539d21 (MD5) Previous issue date: 2007-11-28<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>It´s a fact , today, a constant worry about the understanding of publicity world, given the undoubted importance of the efects that this world has on us. In the context of such worry, the objective of this research is to identify the suggestibility strategies used to create the advertising communication directed to billboards. To do so,

APA, Harvard, Vancouver, ISO, and other styles

24

Ласукова, А. С. "Дослідження шляхів впровадження PR-технологій в менеджмент реабілітаційного центру Vidnova". Master's thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/87102.

Full text

Abstract:

Структура та обсяг дипломної роботи магістра. Робота складається із вступу, трьох розділів, висновків, списку використаних джерел, який містить 44 найменування. Загальний обсяг магістерської роботи становить 66 стор., у тому числі 7 таблиць, 14 рисунків, 5 формул. Список використаних джерел включає в себе 5 сторінок. Мета роботи: дослідження використання PR-технологій в системі менеджменту реабілітаційного центру VIDNOVA та вдосконалення існуючої рекламної компанії медичного закладу. Відповідно до мети були поставлені наступні завдання: 1. Вивчити теоретичну основу використання PR-технолог

APA, Harvard, Vancouver, ISO, and other styles

25

Чигрин, Ю. А. "Зовнішня реклама в м. Суми". Thesis, Сумський державний університет, 2016. http://essuir.sumdu.edu.ua/handle/123456789/49136.

Full text

Abstract:

В роки техніко-технологічного прогресу зовнішня реклама, разом з новими формами (реклама на інтернет-сайтах, в соціальних мережах, гаджетах тощо) є важливим елементом розповсюдження інформації, формування і стимулювання споживчого попиту, впливу на інших економічних контрагентів та контактні аудиторії товаровиробників та продавців. Вона також є інструментом формування іміджу товаровиробників та їх продукції.

APA, Harvard, Vancouver, ISO, and other styles

26

Jeníčková, Tereza. "Využití IT při analýze působení outdoorové reklamy." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11620.

Full text

Abstract:

This thesis deals with use of Information technology for analysis of exposure to advertising communications, focusing on outdoor advertising.In the theoretical part is a brief outline of the beginnings and development of advertising, its effects on people, whether it can change their consumption behaviour, its position in the modern world and the way new technology along with psychology can be used for its analysis. The second part gives insight in the practical research of effects of outdoor advertising on people. There is an approach of Eye Camera technology in praxis, preparation for resear

APA, Harvard, Vancouver, ISO, and other styles

27

Armand, Cécile. ""Placing the history of advertising" : une histoire spatiale de la publicité à Shanghai (1905-1949)." Thesis, Lyon, 2017. http://www.theses.fr/2017LYSEN024.

Full text

Abstract:

Directement inspirée de P. Ethington et son projet de "situer le passé" (placing the past), cette thèse adopte une démarche spatiale pour « rematérialiser », « réincarner » et « repolitiser » l'histoire de la publicité à Shanghai (1905-1949), à la fois dans la presse locale (Shenbao, North China Daily News) et dans les rues de la ville. Refusant tout usage métaphorique de l'espace, cette thèse emprunte aux différentes « sciences de l'espace » pour tourner autour de l'objet publicitaire et l'appréhender dans ses multiples dimensions. Dans la première partie, la démographie et géopolitique sont

APA, Harvard, Vancouver, ISO, and other styles

28

Davis, Catharina Helena. "The formation of a union for salespersonnel in South Africa / C.H. Davis." Thesis, North-West University, 2009. http://hdl.handle.net/10394/4779.

Full text

Abstract:

A representative body such as a trade union, workplace forum or an organisation that specifically handles disputes that may arise from unilateral decisions that are taken by employers in the billboard industry that affect the salespeople could, go a long way to improve the working conditions of these people. There is, however, no such an organisation that exists currently to protect workers in this industry. This poses the question whether salespeople in the industry would want to see the formation of such a union and whether or not they would join such a union. Another question that needs to

APA, Harvard, Vancouver, ISO, and other styles

29

Souza, Daniel Bassi de Oliveira. "Outdoor: sem querer, você já leu - um estudo sobre a relação entre gênero e suporte." Pontifícia Universidade Católica de São Paulo, 2009. https://tede2.pucsp.br/handle/handle/14575.

Full text

Abstract:

Made available in DSpace on 2016-04-28T19:34:38Z (GMT). No. of bitstreams: 1 Daniel Bassi de Oliveira Souza.pdf: 2341730 bytes, checksum: d5b1fb466b7b1c5f3ff8c42a39071a8e (MD5) Previous issue date: 2009-05-14<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>This thesis was developed in acording with north-american line in Genre Analisys and deals with the support s influence in the constitution of advertising messages for outdoor, intending verify if the outdoor advertisiment, in advertising discourse, can be considered as a advertising genre or of it is an advertisement ada

APA, Harvard, Vancouver, ISO, and other styles

30

Ribeiro, Fernanda Isabel de Jesus Viana do Carmo. "O outdoor personalizado na cidade do Porto: uma análise face à sua localização." Master's thesis, [s.n.], 2009. http://hdl.handle.net/10284/1069.

Full text

Abstract:

Dissertação de Mestrado apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Mestre em Ciências da Comunicação, com especialização Marketing e Publicidade.<br>Como é que o outdoor personalizado, enquanto potenciador da mensagem publicitária, de elevado grau de mutabilidade, de interacção com o meio envolvente, se relaciona com o espaço urbano? Defendemos o seguinte: o espaço urbano, oferecendo uma configuração singular, proporcionada pela relação estabelecida entre as vias e os elementos arquitectónicos, a par da presença de zonas de elevada afluê

APA, Harvard, Vancouver, ISO, and other styles

31

Borba, Eduardo Zilles. "A transposição do físico para o virtual na publicidade exterior: proposta de um modelo." Doctoral thesis, [s.n.], 2013. http://hdl.handle.net/10284/4243.

Full text

Abstract:

Tese apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Doutor em Ciências da Informação, especialidade em Comunicação Publicitária<br>Este estudo aborda os processos, caminhos e consequências da transposição do físico para o virtual no caso da publicidade exterior. Neste sentido, é uma pesquisa que incide nos aspectos teóricos e práticos das interfaces hipermediáticas, fundamentais para o fornecimento de conteúdos em redes tecnológicas da informação, bem como dos cartazes publicitários, especificamente o Outdoor “personalizado” – nomenclatura c

APA, Harvard, Vancouver, ISO, and other styles

32

DePriest, Alexander. "Bus Shelters as Shared Public and Private Entities; and Bus Shelter Advertising Contracts (BSACs), a Product and Source of Global Change: an Overview, History, and Comparison." ScholarWorks@UNO, 2014. http://scholarworks.uno.edu/td/1867.

Full text

Abstract:

The transit shelter, the space where riders make the transition from open space to more controlled buses and trains, is in many cases the site of a public-private transaction. Here, government agencies contract private companies to build and maintain shelters in exchange for governmental allowance of advertising in these locations. This dual purpose—the shelter serves concurrently as protection for transit users and as a moneymaker—means the space is contested, with economic and social needs often at odds. Bus shelter advertising contracts (BSACs), increasingly operated by large corporations,

APA, Harvard, Vancouver, ISO, and other styles

33

Nešporová, Kristýna. "Využití GreenGraffiti jako dalšího marketingového komunikačního nástroje firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223745.

Full text

Abstract:

Tato diplomová práce z oblasti marketingu zkoumá možnost využití alternativního reklamního média zvaného GreenGraffiti jako dalšího komunikačního nástroje. Protože je pro Českou republiku a tím i české klienty tento typ reklamního média nový, je důležité vysvětlit, co přesně GreenGraffiti je, odkud pochází a jak se objevilo v České republice. Tato diplomová práce bude také zkoumat, zda je GreenGraffiti vhodným reklamním médiem pro český trh ,a které problémy je třeba vyřešit před tím, než bude zařazen do komunikačního mixu společnosti. Tato práce je napsána na základě znalostí získaných během

APA, Harvard, Vancouver, ISO, and other styles

34

Rousset, Xavier. "La tarification dynamique, l'utile et le juste Seasonal factors and marketing mix: Literature survey and proposed guidelines An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand The impact of outdoor temperature on pricing and advertising policies for weather-sensitive products Tarification dynamique en ligne et éthicalité perçue par le consommateur : synthèse et voies de recherche Designing algorithmic dynamic pricing from an ethical perspective Are consumers vulnerable to algorithmic dynamic pricing? An empirical investigation." Thesis, Sorbonne Paris Cité, 2019. http://www.theses.fr/2019USPCB039.

Full text

Abstract:

Cette thèse regroupe différents travaux de recherche sur la tarification dynamique. L'objectif de la thèse, située à l'interface des sciences économiques, des sciences de gestion et des sciences politiques, est double : d'une part, étudier les déterminants et les conditions d'utilisation de la tarification dynamique au niveau de la firme dans une perspective de maximation de ses profits et, d'autre part, de montrer comment, à un niveau collectif, la prise en compte des questions éthiques dans l'étude de la tarification dynamique permet de mieux en comprendre la portée. Nos contributions, à la

APA, Harvard, Vancouver, ISO, and other styles

35

Chiwara, Tsungai Brenda. "The impact of billboards on HIV and AIDS awareness in Zimbabwe." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/20103.

Full text

Abstract:

Thesis (MPhil)--Stellenbosch University, 2012.<br>ENGLISH ABSTRACT: The study was carried out for the purpose of establishing how young working adults perceive the effect of billboards on HIV and AIDS awareness in Zimbabwe. The study sample was taken from the Directorate of Pharmacy Services, a department within the Ministry of Health and Child Welfare of Zimbabwe, located in the capital city of Harare. A representative number of women (40%) out of the 15 participants were interviewed as certain responses were required based on a participants gender. In-depth interviews were carried, the secti

APA, Harvard, Vancouver, ISO, and other styles

36

Pires, Helena. "Gritos na paisagem do nosso interior: a publicidade outdoors e a experiência sensível, nos percursos do quotidiano: à deriva por entre lugares imaginários." Doctoral thesis, 2007. http://hdl.handle.net/1822/7100.

Full text

Abstract:

Tese de Doutoramento em Ciências da Comunicação - Ramo do Conhecimento de Semiótica da Comunicação.<br>Como é que a publicidade outdoors, servindo o sistema, a integração no social e a aceitação dos princípios da ordem de mercado, que legitimam o consumo massificado, se articula com a paisagem, sendo esta, sobretudo, um lugar de «resistência», a partir da indiferença à «personalização»? Defendemos a seguinte tese: a paisagem é uma instância última do devaneio, no intervalo, na diferença entre o espaço-tempo vividos e o espaço-tempo imaginários. Assim sendo, as imagens publicitárias outdo

APA, Harvard, Vancouver, ISO, and other styles

37

Mendonça, Sérgio Lobo. "Business plan: the case of a self-sustained solar cherger structure for personal electronic devices." Master's thesis, 2016. http://hdl.handle.net/10071/13697.

Full text

Abstract:

Society is increasingly dependent on the use of mobile electronic devices, including smartphones, which have an increasing impact on the personal and professional life of each individual. However, their autonomy, namely the battery life, has not followed the industry developments that, combined with a more intensive use of the devices, leads to greater charging requirements. At the same time, the charging solutions in outdoor environments are practically non-existent, inefficient or underutilized. There has been also a major concern of businesses in the proximity to its stakeholders, con

APA, Harvard, Vancouver, ISO, and other styles

38

Molina, Jennifer. "Public spaces or private places? : outdoor advertising and the commercialisation of public space in Christchurch, New Zealand : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Arts in Mass Communication in the University of Canterbury /." 2006. http://library.canterbury.ac.nz/etd/adt-NZCU20070215.152400.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

Kalideen, Savera. "Outdoor alcohol advertising in Johannesburg residential areas." Thesis, 2018. https://hdl.handle.net/10539/29102.

Full text

Abstract:

A research report submitted to the School of Public Health, Faculty of Health Sciences, University of Witwatersrand in partial fulfilment of the requirements for the degree of Master of Public Health, 2018<br>Introduction Alcohol use is associated with many health-related and social problems, such as injuries and violence, as well as increased risk of HIV infection. Alcohol consumption among South African youth aged 15 to 24 years is high. One driver of increased consumption among young people is alcohol advertising. The WHO Global Strategy on Alcohol (2010) recommends evidence-based best-pra

APA, Harvard, Vancouver, ISO, and other styles

40

CHAO, WEN-CHIN, and 趙文欽. "A Study of Taiwan Outdoor 3D Commercial Advertising." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/08017695720370867771.

Full text

Abstract:

碩士<br>國立高雄師範大學<br>視覺設計學系<br>104<br>This paper aims at the research of outdoor advertisements we usually see in Taiwan. Apart from letting people to gain basic understanding of the history and story of 3D advertisement, their designing way and application form, this paper can also help us to sense the current situation in advertisement development and its future trend in Taiwan. The diverse forming of media is its own power, and is believed to has strong persuasiveness. When combining the elements of outdoor advertisement and 3D advertisement together, we can use some creative and humorous ways

APA, Harvard, Vancouver, ISO, and other styles

41

Velcich, Peter Gerard. "Towards a national code of practice for outdoor advertising." Diss., 2000. http://hdl.handle.net/2263/29108.

Full text

APA, Harvard, Vancouver, ISO, and other styles

42

Heieh, Pei-Chi, and 謝佩錡. "Effects of driving visual task on LED outdoor advertising signs." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/32441627619995712580.

Full text

Abstract:

碩士<br>國立臺灣科技大學<br>色彩與照明科技研究所<br>103<br>Following on the product diversification of LED advertising lighting, it becomes complex in terms of the influences of human eyes perception and sensation, and even direct affects the response of human psychology. Therefore, my research is mainly focused on the effects of driving visual task on LED outdoor advertising signs. We use the psychophysical experiments to simulate different video of LED billboard and other LED advertising lighting to figure out the impact on whether having driving visual task or not. The analyzed result shows that to those subje

APA, Harvard, Vancouver, ISO, and other styles

43

Chen, Yu-Ching, and 陳育慶. "The Outdoor Campaign Advertising in 2014 Elections for Kaohsiung City Councilors：An Exploratory Study." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/77582768444327983652.

Full text

Abstract:

碩士<br>國立中山大學<br>政治學研究所<br>103<br>Outdoor campaign advertising is ubiquitous in local city council elections in Taiwan. This thesis is a study of this particular form of campaign advertising – its nature, its characteristics, its use, and the strategies involved. In observing the use of campaign billboards and campaign banners, this thesis finds that the intensity of the electoral competition affects the frequency of changes in the campaign ads as well as the presence and appearance of campaign ads during the different stages of the campaign. Additional, in analyzing the strategies in

APA, Harvard, Vancouver, ISO, and other styles

44

Gandy, Ryan Scott. "A Comparative study of evaluation systems to implement SAMOAC in Pretoria." Diss., 2002. http://hdl.handle.net/2263/30421.

Full text

APA, Harvard, Vancouver, ISO, and other styles

45

Dong, Jia-Yong, and 董佳永. "A Study on Consumer Attitudes toward Outdoor Advertising-Using Digital Signage as an example." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/4q4z44.

Full text

APA, Harvard, Vancouver, ISO, and other styles

46

Liu, Chiung-Mei, and 劉瓊媚. "Creative Research on the Visual Design of Ambient Media -Outdoor Advertising of Taipei Metro." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/j8e2p5.

Full text

Abstract:

碩士<br>國立臺灣師範大學<br>美術學系<br>102<br>Mass Transportation System, like the heart of a city, facilitating convenience in people’s daily life, is one of the indispensable and important means of transportation. Outdoor Advertising, on the other hand, has multi-forms and changes, adapting its manifestation of advertising to different Ambient Media. Therefore, on the visual design of ambient media, this study categorizes some design modes that are used in actual exposure for many times and that densely pre-post advertising works of creative research in Taipei metro in order to form new executable experi

APA, Harvard, Vancouver, ISO, and other styles

47

Falk, Alison Anne, and 費艾絲. "Taiwanese Millennials' Perception of Green Advertising In The Context of Outdoor Apparel In Taipei." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/15257257175601114236.

Full text

Abstract:

碩士<br>輔仁大學<br>品牌與時尚經營管理碩士學位學程<br>104<br>Due to different backgrounds everyone interprets an advertisement from different perspectives, making it difficult to provide a universal method to advertise environmental information and educate mass markets. Nevertheless, the large growth of ecologically conscious consumers has erected a trend in the market now known as environmental consumerism. This trend of conscious consumerism is the most apparent among the millennial generation. Outdoor brands, in particular, often evoke nature in their advertising with images of natural landscapes and sounds

APA, Harvard, Vancouver, ISO, and other styles

48

TSAI, HSUN-YA, and 蔡巽亞. "A Study of Emotional Impact of Visual Complexity on Outdoor Campaign Advertising in Taiwan." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/2e8tgw.

Full text

Abstract:

碩士<br>國立臺北科技大學<br>工業設計系創新設計碩士班<br>107<br>This study first compiled the relevant trends in design elements by collecting 2018 campaign advertisements. Then, the positive and negative emotion survey of subjective psychology and the analysis of objective physiological eye movement behavior data have been carried out. Based on this, after the questionnaire on positive and negative emotions by the emotional scale, the author has found that the subjects have higher positive emotions for the campaign cases with lower visual complexity. Moreover, subjects have higher negative emotions in cases with hi

APA, Harvard, Vancouver, ISO, and other styles

49

Jordaan, Pieter Francois. "A rationale for the effective management of outdoor information transfer." Thesis, 2002. http://hdl.handle.net/2263/26455.

Full text

Abstract:

This study has a dual purpose. Firstly, it is aimed at determining the need for the effective management of outdoor information transfer as an important resource in the aesthetic environment. Effective management is seen as an optimisation of the benefits of outdoor information transfer, as well as a minimisation of its negative impacts. Secondly, this study was aimed at providing user-friendly guidelines to achieve this. The South African Manual for Outdoor Advertising Control (SAMOAC) was developed in 1998 as a national guideline document to provide detailed conditions for the management and

APA, Harvard, Vancouver, ISO, and other styles

50

Лаковський, Костянтин Сергійович. "Реклама в умовах диджиталізації: українські реалії". Магістерська робота, 2020. https://dspace.znu.edu.ua/jspui/handle/12345/4227.

Full text

Abstract:

Лаковський К. С. Реклама в умовах диджиталізації: українські реалії : кваліфікаційна робота магістра спеціальності 061 "Журналістика" / наук. керівник В. В. Березенко. Запоріжжя : ЗНУ, 2020. 106 с.<br>UA : Магістерська робота «Реклама в умовах діджиталізації: українські реалії» – основний текст – 106 сторінок. Для виконання дипломної роботи опрацьовано 105 джерел. Об’єктом дослідження є діджитал-реклама в українському медійному просторі. Предметом дослідження є здійснена за допомогою діджитал-інструментарію реклама бренду «Ашан», таргетована і контекстна реклама для музичного фестивалю «Схід

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!