Log in

Relevant bibliographies by topics / Advertising; outdoors / Journal articles

To see the other types of publications on this topic, follow the link: Advertising; outdoors.

Journal articles on the topic 'Advertising; outdoors'

Author: Grafiati

Published: 8 September 2021

Last updated: 29 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Advertising; outdoors.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Sari, Yuliati Puspita. "PILIHAN BAHASA PADA IKLAN LUAR RUANG DI KOTA BANJARMASIN." UNDAS: Jurnal Hasil Penelitian Bahasa dan Sastra 14, no. 1 (2019): 1. http://dx.doi.org/10.26499/und.v14i1.1131.

Full text

Abstract:

The aim of this research is to describe variety of language choices on outdoors advertising in Banjarmasin and various factors causing the emergence of variety of language choices. The method used in this research is descriptive qualitative method. Advertisement language is different from language in scientific work. Advertisement language is short and easy to understand. The result shows that there are four varieties of language choices on outdoors advertising in Banjarmasin, namely (a) Indonesian language advertisement; (b) foreign language advertisement; (c) variety of local language aderti

APA, Harvard, Vancouver, ISO, and other styles

2

Pires, Helena. "The urban landscape and fashion advertising: the case of the DKNY brand." Comunicação e Sociedade 26 (December 28, 2014): 291–305. http://dx.doi.org/10.17231/comsoc.26(2014).2040.

Full text

Abstract:

Investment in strategic communication, and especially in advertising, in the fash- ion design industry remains a prerequisite for promoting the brand value. The effectiveness of brand visibility and awareness depends mostly on advertising, both in the context of fash- ion magazines and the new media, and in the context of the outdoors medium, which is si- multaneously one of the most traditional and modern means of mass communication. This paper aims to analyse and discuss both dimensions. Firstly, it aims to provide an un- derstanding of how the urban landscape is built into fashion advertisi

APA, Harvard, Vancouver, ISO, and other styles

3

Kurdaningsih, Dian Marhaeni, Mahendra Wijaya, Andre N. Rahmanto, and Drajat Tri Kartono. "Strategy of Indonesian advertising industry in designing advertisements in the digital media era." International journal of health sciences 9, no. 1 (2025): 151–62. https://doi.org/10.53730/ijhs.v9n1.15530.

Full text

Abstract:

Technological advances and changes in media as well as changes in viewing behavior in the digital era have implications for changes in the management of the advertising industry, especially in designing advertisements. In the conventional era, advertising only serves limited media, television, radio, print media, and outdoors. Ad messaging is designed simply because it involves only one platform. The nature of the relationship between media and consumers goes one way. In the era of digital media, advertising service platforms are very diverse. This study aims to understand how advertising indu

APA, Harvard, Vancouver, ISO, and other styles

4

Martin, Derek Christopher. "Apartheid in the Great Outdoors: American Advertising and the Reproduction of a Racialized Outdoor Leisure Identity." Journal of Leisure Research 36, no. 4 (2004): 513–35. http://dx.doi.org/10.1080/00222216.2004.11950034.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Cecchin, Hareli Fernanda Garcia, and Irenides Teixeira. "A poluição visual e seus impactos no espaço urbano em Palmas- TO: uma década de transformação." Latin American Journal of Development 3, no. 5 (2021): 2930–46. http://dx.doi.org/10.46814/lajdv3n5-013.

Full text

Abstract:

A poluição visual é um fenômeno que deve ser discutido, visto que afeta diretamente a qualidade de vida do cidadão, a paisagem e a memória urbana. O objetivo da pesquisa foi mapear a poluição visual, no espaço urbano, em Palmas-TO e comparar com a poluição visual existente em 2010. O estudo foi realizado por meio de registro fotográfico das peças publicitárias presentes nas 10 quadras do centro simbólico, em localidades de maior concentração de mídia externa. Os resultados apontam que outdoors de madeira e de metal, pequenas placas e faixas foram retiradas. Em algumas localidades onde o poder

APA, Harvard, Vancouver, ISO, and other styles

6

Hassan Fathelrahman Mansour, Ilham, and Dalia Mohammed Elzubier Diab. "The relationship between celebrities’ credibility and advertising effectiveness." Journal of Islamic Marketing 7, no. 2 (2016): 148–66. http://dx.doi.org/10.1108/jima-05-2013-0036.

Full text

Abstract:

Purpose The purpose of this study is twofold, first, the study aimed at investigating the impact of celebrities’ credibility on advertising effectiveness by examining the celebrity attributes that are likely to influence consumer attitude towards celebrity-endorsed TV advertising and their purchase behaviour. Second, the study seeks to identify the mediating role of religiosity on consumers’ attitudes towards celebrity-endorsed television advertising and buying behaviour. Design/methodology/approach The study is based on a survey questionnaire in a sample of 370 Sudanese customers on their att

APA, Harvard, Vancouver, ISO, and other styles

7

Lowery, Bryce. "Outdoor Advertising." Interdisciplinary Journal of Signage and Wayfinding 3, no. 2 (2019): 21–28. http://dx.doi.org/10.15763/issn.2470-9670.2019.v3.i2.a47.

Full text

Abstract:

Outdoor advertising has a long history of serving as a landmark of the experience economy. In the United States early signage often featured traveling shows and circuses. As the automobile changed lifestyle trends, billboards followed the new roading experience. Today, outdoor advertising is increasingly seen as a part of experiencing cities, clustered in entertainment districts. Through spatial reorganization, integration into the built environment, and the development of increasingly engaged technologies, outdoor advertising is adapting to the new experiences of urban life. Signage is being

APA, Harvard, Vancouver, ISO, and other styles

8

Vinnik, Alina Evgenievna, and Boris Aleksandrovich Tkhorikov. "Analysis, prospects and problems of autdoor advertising market development." Vestnik of Astrakhan State Technical University. Series: Economics 2020, no. 3 (2020): 94–100. http://dx.doi.org/10.24143/2073-5537-2020-3-94-100.

Full text

Abstract:

The article focuses on the problems of the rapidly developing segment of the advertising line - outdoor advertising. The results of studying the dynamics and structure of the outdoor advertising market allowed to consider this segment promising, since outdoor advertising is the only media channel, in which sales have steadily increased over the past ten years. It has been stated that outdoor advertising irritates a relatively small number of respondents (14%); for comparison: TV advertising - 56%, Internet advertising - 67% of respondents. The structure of the advertising market of the Russian

APA, Harvard, Vancouver, ISO, and other styles

9

Vinnik, Alina Evgenievna. "Outdoor advertising market in conditions of pandemic." Vestnik of Astrakhan State Technical University. Series: Economics 2021, no. 2 (2021): 98–107. http://dx.doi.org/10.24143/2073-5537-2021-2-98-107.

Full text

Abstract:

The article presents the results of studying the global and Russian advertising market dynamics, in particular, the outdoor advertising market in a pandemic. The crisis triggered by the COVID-19 pandemic has affected almost all advertising markets. The most stable markets were considered in the USA and China. The media segments of the advertising market in Russia in the period of 2010 - 2020 have been analyzed; advertising on the Internet is recognized as a leading segment, in second and third places are television advertising and UN advertising, respectively. Global ad spend across all media

APA, Harvard, Vancouver, ISO, and other styles

10

Handayani, Sri, Enny Rachmani, Kriswiharsi Kun Saptorini, et al. "Is Youth Smoking Related to the Density and Proximity of Outdoor Tobacco Advertising Near Schools? Evidence from Indonesia." International Journal of Environmental Research and Public Health 18, no. 5 (2021): 2556. http://dx.doi.org/10.3390/ijerph18052556.

Full text

Abstract:

Background: Smoking was among the top contributors to deaths and disability as the prevalence among male adults remains high, and that among male youth increases in Indonesia. While local studies have shown high visibility of outdoor tobacco advertising around schools, the country still has no outdoor tobacco advertising ban. Objective: To examine the association between youth smoking behavior and measures of outdoor tobacco advertising density and proximity in Indonesia. Methods: We combined two primary data sources, including outdoor tobacco advertising and smoking behavior among male youth

APA, Harvard, Vancouver, ISO, and other styles

11

Madlenak, Radovan, Roman Chinoracky, Natalia Stalmasekova, and Lucia Madlenakova. "Investigating the Effect of Outdoor Advertising on Consumer Decisions: An Eye-Tracking and A/B Testing Study of Car Drivers’ Perception." Applied Sciences 13, no. 11 (2023): 6808. http://dx.doi.org/10.3390/app13116808.

Full text

Abstract:

This study aims to investigate the impact of outdoor advertising on consumer behaviour by using eye-tracking analysis while drivers travel specific routes in Žilina, Slovakia. This research combines questionnaire inquiry and A/B testing to assess the conscious and subconscious effects of outdoor advertising on consumer decisions. The findings of this study have important implications for businesses providing outdoor advertising spaces, as well as those using outdoor advertising as a form of advertisement. Additionally, the study provides insights into the role of transportation background and

APA, Harvard, Vancouver, ISO, and other styles

12

Quercia, D., G. Di Lorenzo, F. Calabrese, and C. Ratti. "Mobile Phones and Outdoor Advertising: Measurable Advertising." IEEE Pervasive Computing 10, no. 2 (2011): 28–36. http://dx.doi.org/10.1109/mprv.2011.15.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Widyo Harsanto, Prayanto, and Anak Agung Gede Bagus Udayana. "Outdoor Advertising in Yogyakarta During Post-Pandemic Covid-19 in Socio–Design Study." Mudra Jurnal Seni Budaya 38, no. 1 (2023): 73–83. http://dx.doi.org/10.31091/mudra.v38i1.2147.

Full text

Abstract:

This study aims to identify and critically analyze Outdoor Advertising in Yogyakarta using a socio-design approach. Outdoor Advertising, such as banners, banners, posters, billboards, and other media installed in every corner of Yogyakarta, is a dilemma. According to the view of a person or institution/industry, existence of Outdoor Advertising is an effective medium for conveying promotional messages to the public. Meanwhile, for regulators, especially for local governments, this can provide regional income through relatively high taxes. Nevertheless, on the other hand, the rise of Outdoor Ad

APA, Harvard, Vancouver, ISO, and other styles

14

Woodside, Arch G. "Outdoor advertising as experiments." Journal of the Academy of Marketing Science 18, no. 3 (1990): 229–37. http://dx.doi.org/10.1007/bf02726474.

Full text

APA, Harvard, Vancouver, ISO, and other styles

15

Kosirev, E. V. "The concept of outdoor advertising." Russian competition law and economy, no. 1 (March 30, 2019): 14–17. http://dx.doi.org/10.32686/2542-0259-2019-1-14-17.

Full text

Abstract:

The article consideres the outdoor advertising signs and legislator approaches to it's deﬁnition. The article concludes that currently uniformity of outdoor advertising content conception for legislators, law applicators and experts community is absent. The article also includes the «outdoor advertising» original concept.

APA, Harvard, Vancouver, ISO, and other styles

16

Kwiatek, K., and R. Tokarczyk. "Photogrammetric Applications of Immersive Video Cameras." ISPRS Annals of Photogrammetry, Remote Sensing and Spatial Information Sciences II-5 (May 28, 2014): 211–18. http://dx.doi.org/10.5194/isprsannals-ii-5-211-2014.

Full text

Abstract:

The paper investigates immersive videography and its application in close-range photogrammetry. Immersive video involves the capture of a live-action scene that presents a 360° field of view. It is recorded simultaneously by multiple cameras or microlenses, where the principal point of each camera is offset from the rotating axis of the device. This issue causes problems when stitching together individual frames of video separated from particular cameras, however there are ways to overcome it and applying immersive cameras in photogrammetry provides a new potential. The paper presents two appl

APA, Harvard, Vancouver, ISO, and other styles

17

Łosiewicz, Małgorzata, and Anna Ryłko-Kurpiewska. "Reklama zewnętrzna jako narzędzie komunikacji politycznej w wyborach samorządowych w Polsce." Media - Kultura - Komunikacja Społeczna 2, no. 15 (2020): 11–23. http://dx.doi.org/10.31648/mkks.5128.

Full text

Abstract:

W literaturze przedmiotu sporadycznie pojawiają się rozważania dotyczące wykorzystania reklamy zewnętrznej (ang. outdoor advertising, outdoor) w działalności politycznej. Ze względu na to celem autorek artykułu, stanowiącego przyczynek do szerzej zakrojonych badań, jest przedstawienie różnych aspektów użycia tego typu reklamy w wyborach samorządowych i związane z tym tendencje. Znamienne okazuje się, że reklama zewnętrzna w kampaniach politycznych jest coraz częściej uznawana za jedną z wiodących form reklamy (Nowacki 2006: 119). Charakterystyczne jest także, że to typ reklamy najbardziej odpo

APA, Harvard, Vancouver, ISO, and other styles

18

ZAHRÁDKA, JAROSLAV, VERONIKA MACHOVÁ, and JIŘÍ KUČERA. "WHAT IS THE PRICE OF OUTDOOR ADVERTISING: A CASE STUDY OF THE CZECH REPUBLIC?" AD ALTA: 11/01 11, no. 1 (2021): 386–91. http://dx.doi.org/10.33543/1101386391.

Full text

Abstract:

The aim of the paper is to analyze the price of outdoor advertising in various regions of the Czech Republic. The base source of data is the website plakatov.cz, from which the prices of outdoor advertisement in individual regions were obtained. The results show that the prices of outdoor advertisement in the individual regions are the same. The main difference is in how many outdoor advertisements are located in individual regions for the lowest and how many for the highest price. An overview was created, which shows what is the price of outdoor advertisement in each region, how many ads are

APA, Harvard, Vancouver, ISO, and other styles

19

Chen, Peng, Jun Min Zhang, and Ji Nan. "Management Problems and Countermeasures of City Outdoor Advertising - Taking Jinan as an Example." Advanced Materials Research 450-451 (January 2012): 999–1003. http://dx.doi.org/10.4028/www.scientific.net/amr.450-451.999.

Full text

Abstract:

Along with the progress of society, the development of the city and economic prosperity, outdoor advertising has achieved great development and plays an increasingly prominent role in the social life. In this paper, the development present situation of outdoor advertising management of Jinan as the starting point, we analyze the problems in the management of outdoor advertising and put forward corresponding countermeasures.

APA, Harvard, Vancouver, ISO, and other styles

20

Leonova, Irina A., Marina M. Khramova, and Natalya V. Zaichkina. "Advertising Design of Urban Development." Galactica Media: Journal of Media Studies 4, no. 3 (2022): 223–36. http://dx.doi.org/10.46539/gmd.v4i3.322.

Full text

Abstract:

Outdoor advertising has traditionally been considered one of the most important components of the mass media complex. Having an impact on all layers of society, advertising has become a kind of projection of the values that society lives by, and reflects its social and cultural level. However, the redundant use of outdoor advertising has led to the fact that in recent years the problem of the lack of aesthetics of Russian cities has become very acute. We studied and analyzed the current situation with poor-quality outdoor advertising design in modern cities to search new approaches and tools t

APA, Harvard, Vancouver, ISO, and other styles

21

Koshanova, N. D., and G. K. Zhylkybay. "Spelling of the Language of Outdoor Visual Advertising." Iasaýı ýnıversıtetіnіń habarshysy 128, no. 2 (2023): 54–64. http://dx.doi.org/10.47526/2023-2/2664-0686.05.

Full text

Abstract:

In Turkestan, advertising in a market economy has become an integral part of the social life of the city. Advertising is politics, economics, culture, the ideology of the city and activities combined with linguistic science, which should attract the attention of the country. It is obvious that advertising in Turkestan permeates all spheres of human activity and meets the needs of society. The effectiveness of an advertising campaign depends on the rationality of the language design of the advertising text. An important point in the preparation of an advertising text is the choice of language m

APA, Harvard, Vancouver, ISO, and other styles

22

Li, Zhenzhen, Nurul Ain binti Mohd Hasan, Nor Azura Adzharuddin, and Megat AL-Imran Yasin. "The influence of cultural factors on interactive outdoor advertising in Shanghai: an analysis of consumer attitudes, behaviors and socio-economic environment." Journal of Information Systems Engineering and Management 8, no. 2 (2023): 22025. http://dx.doi.org/10.55267/iadt.07.13881.

Full text

Abstract:

Due to the development of interactive technologies, outdoor advertising has undergone a substantial evolution recently. However, depending on the cultural environment, interactive outdoor advertising may or may not be beneficial. Shanghai offers an intriguing location for investigating the effects of cultural elements on consumer reactions to interactive outdoor advertising because it is a vibrant and culturally varied metropolis. The scope of this study is limited to Shanghai's interactive outdoor advertising. It explores how cultural influences affect consumer attitudes and behaviors, taking

APA, Harvard, Vancouver, ISO, and other styles

23

Rachwał, Helena. "Outdoor Advertising as an Element Strengthening the Recruitment Campaigns of Universities." Marketing of Scientific and Research Organizations 32, no. 2 (2019): 27–50. http://dx.doi.org/10.2478/minib-2019-0029.

Full text

Abstract:

Summary The article puts forward the thesis that outdoor advertising is an important element that enriches college recruitment campaigns if it meets certain conditions. The basic factors determining the effectiveness of outdoor is the conciseness and simplicity of the message, the creation taking into account the proper character of the advertisement and referring to the emotions of the recipient, the composition based on the appropriate arrangement of elements, intriguing advertising text forcing the recipient to think, integrate outdoor communication with the internet transmission and the co

APA, Harvard, Vancouver, ISO, and other styles

24

Lichtenthal, J. David, Vivek Yadav, and Naveen Donthu. "Outdoor advertising for business markets." Industrial Marketing Management 35, no. 2 (2006): 236–47. http://dx.doi.org/10.1016/j.indmarman.2005.02.006.

Full text

APA, Harvard, Vancouver, ISO, and other styles

25

Goryacheva, Marina Andreevna. "The role of personal characteristics of adolescents in the perception of outdoor advertising." Психология и Психотехника, no. 1 (January 2023): 78–92. http://dx.doi.org/10.7256/2454-0722.2023.1.37967.

Full text

Abstract:

The article presents the results of an empirical study of the perception of outdoor advertising by a teenage audience. In the course of a study conducted among Novosibirsk schoolchildren of the middle and older age groups, the influence of such personal characteristics as the level of aggressiveness and value orientations on the image of ideal advertising, as well as the perception of outdoor advertising of a neutral, aggressive and cynical type was studied. The subject of the study is the personal characteristics of adolescents in the perception of advertising. The object of the study is the

APA, Harvard, Vancouver, ISO, and other styles

26

Waheed, Abdul, and Jianhua Yang. "The Effect of E-Marketing and Outdoor Media Advertising on Exploratory Consumer Buying Behavior." International Journal of Customer Relationship Marketing and Management 8, no. 1 (2017): 30–48. http://dx.doi.org/10.4018/ijcrmm.2017010103.

Full text

Abstract:

Selection of an advertising medium is exceptionally important for an organization. Outdoor media advertising is known as the traditional type of advertising while e-marketing is challenging and growing trend in order to capture the intention of consumer. The core objective of this paper is to examine the effect of “e-marketing” and “outdoor advertising” on exploratory consumer buying behavior within the electronic industry. Data were collected from the questionnaire distribution among 1500 students in Pakistan from March 2015 to January 2016, where 1310 questionnaires were found valid for furt

APA, Harvard, Vancouver, ISO, and other styles

27

Jiang, Dan. "The Dissemination of the Visual Image of Wuhan Tianhe Airport Terminal under Urban Cultural." Advanced Materials Research 1065-1069 (December 2014): 2706–9. http://dx.doi.org/10.4028/www.scientific.net/amr.1065-1069.2706.

Full text

Abstract:

With the vigorous development of China's civil aviation industry and the advertising industry in recent years, airport image as a "commanding city height" has increasingly attracted attention of many as an ideal place for advertising and corporation image display. Airport advertising communication constitutes audience including government officials, high-level policy makers, corporate travel managers and travelers, in which high-income earners and foreign guests take a higher proportion. Airport advertising (on free media and aviation propaganda machine business supplies media) main involves t

APA, Harvard, Vancouver, ISO, and other styles

28

Gelan, Eshetu. "Assessing Visual Pollution: The Impact of Urban Outdoor Advertisements in Addis Ababa, Ethiopia." Architecture 5, no. 1 (2025): 9. https://doi.org/10.3390/architecture5010009.

Full text

Abstract:

Urban visual pollution, mainly driven by outdoor advertisements, is becoming increasingly prevalent in built environments. While urban visual pollution and outdoor advertising have been thoroughly examined in the Global North, less is known about these issues in the Global South. Therefore, this study examines the prevalence and impact of outdoor advertising in Addis Ababa, Ethiopia, focusing on both its forms and the perceptions of residents and commuters. The study employed key informant interviews, field observations, and surveys. The results show a significant increase in outdoor advertise

APA, Harvard, Vancouver, ISO, and other styles

29

Dekeyser, Thomas. "The material geographies of advertising: Concrete objects, affective affordance and urban space." Environment and Planning A: Economy and Space 50, no. 7 (2018): 1425–42. http://dx.doi.org/10.1177/0308518x18780374.

Full text

Abstract:

This paper contributes to an expanding concern with the urban geographies of advertising. The paper outlines the need to investigate the difference the material logics of advertising technology (hardware, software and code) make to the bodies and spaces of urban life. Through an intensified capacity to selectively open up to and interact with urban space, I argue, technological advancements in outdoor advertising launch the advertising object into a more compatible relation with urban space. I exemplify this by pulling out and detailing the recent development of image-recognition technology, a

APA, Harvard, Vancouver, ISO, and other styles

30

Соловей, Denis Solovey, Хухрянская, and E. Khukhryanskaya. "ANALYSIS OF REQUIREMENTS TO COMPONENTS OF INFORMATION SYSTEM OF THE ENTERPRISE OF OUTDOOR ADVERTISING." Modeling of systems and processes 7, no. 3 (2014): 36–39. http://dx.doi.org/10.12737/6677.

Full text

Abstract:

The determining factor high efficiency outdoor advertising is the use of advanced technological methods that rely on information technology (IT). The analysis of the organizational and management structure and the current status of the use of it enterprises of outdoor advertising, different approaches to building information provision, which should include comprehensive information about the organization´s activities. In the present paper solves the problem of the formulation of requirements for the information system of the enterprise of outdoor advertising and design guidelines based on them

APA, Harvard, Vancouver, ISO, and other styles

31

Pishcherskaia, Elena Nikolaevna. "Verbal Means of Implementing Communication Strategies in English-Language Outdoor Advertising." Филология: научные исследования, no. 4 (April 2023): 73–83. http://dx.doi.org/10.7256/2454-0749.2023.4.40117.

Full text

Abstract:

The analysis of advertising texts is an interdisciplinary problem studied at the junction of various fields of knowledge, the pragmalinguistic analysis of advertising, among other things, is based on its understanding in psychology, philosophy, marketing, etc. The object of research is the texts of English–language outdoor advertising. The subject of the study is the strategic features of outdoor advertising texts, the main verbal means of expressing communicative attitudes in them. The author examines in detail the main characteristics of the outdoor advertising text, which is creolized in it

APA, Harvard, Vancouver, ISO, and other styles

32

Eken, Begüm. "Interactive Digital Displays for Outdoor Advertising." New Trends and Issues Proceedings on Humanities and Social Sciences 4, no. 11 (2017): 85–92. http://dx.doi.org/10.18844/prosoc.v4i11.2853.

Full text

Abstract:

As we live in a period called the ‘Information Age’, new communication technologies are enabling newer possible ways for advertisers to interact differently with customers. High-technology televisions, the Internet, touch screens and such technologies are changing the media environment. Therefore, it changes the ways of communication. Nowadays, interactive digital displays are more commonly used for outdoor advertisements such as shop displays, billboards and on public transport. This research explores the impacts of interactive digital displays for outdoor advertising and how efficiently they

APA, Harvard, Vancouver, ISO, and other styles

33

Prokhorova, N. A. "THE HISTORY AND PROSPECTS OF GRAFFITI AND STREET-ART DEVELOPMENT IN THE MEDIA SPACE OF KYRGYZSTAN." Vestnik of the Kyrgyz-Russian Slavic University 24, no. 10 (2024): 223–29. https://doi.org/10.36979/1694-500x-2024-24-10-223-229.

Full text

Abstract:

The evolution and transformation process of visual outdoor advertising, types of street-art (graffiti and murals) are analyzed. It is shown that modern urban spaces a marked table commodity and when placing street art objects, the relationship between man and the city is taken into account. The possibilities of using graffiti and murals in outdoor advertising are considered, since advertising sets a certain system of communication links and interactions of people in society. The advantages and disadvantages of using graffiti advertising are analyzed, as well as examples of visual advertising i

APA, Harvard, Vancouver, ISO, and other styles

34

Andrew, Heather, Helen Haines, and Shaun Seixas. "Using neuroscience to understand the impact of premium digital out-of-home media." International Journal of Market Research 61, no. 6 (2019): 588–600. http://dx.doi.org/10.1177/1470785319851316.

Full text

Abstract:

In this article, Heather Andrew and Dr Shaun Seixas of Neuro-Insight, and Helen Haines from Ocean Outdoor explain how modern brain imaging technology can be applied to measure people’s emotional, subconscious responses to different forms of outdoor media, from static paper and paste posters to multisensory advertising screens. With reference to visual attention, emotional intensity, desirability, and memorability, they describe a program of research that investigated brain response to the latest generation of outdoor advertising locations, and which explains the cognitive processes that underl

APA, Harvard, Vancouver, ISO, and other styles

35

Gan, Zhinan, and Sang-Bing Tsai. "Research on the Optimization Method of Visual Effect of Outdoor Interactive Advertising Assisted by New Media Technology and Big Data Analysis." Mathematical Problems in Engineering 2021 (December 15, 2021): 1–11. http://dx.doi.org/10.1155/2021/5341523.

Full text

Abstract:

Along with the development and promotion of Internet technology, new media are increasingly diversified, enriching and changing our lives. This paper focuses on outdoor interactive advertising as a communication method, analyzing its creative features and applications. Unlike traditional advertising, where audiences receive passively, new media interactive advertising establishes a more direct communication method for consumers and products, creating different sensory stimulation and emotional experience environments according to the characteristics of products and conducting a series of inter

APA, Harvard, Vancouver, ISO, and other styles

36

A., Rahman HI M.Si. "The Management of the Social and the Outdoor Advertising Media in Political Campaign Activities." International Journal of Management Sciences and Business Research 8, no. 2 (2019): 07–15. https://doi.org/10.5281/zenodo.3491425.

Full text

Abstract:

The social and the outdoor advertising media are medium that is often used in political campaign activity in Indonesia. Both media are packaged and managed attractively in hopes of persuading the public to choose certain parties or politicians. Based on this condition, the writer was interested to understand how to manage campaign media in political parties, especially the social and the outdoor advertising media. Then, to examine this problem, the writer used the qualitative method to design a single case study as a method to analyze the problem. This research is generally in the form of desc

APA, Harvard, Vancouver, ISO, and other styles

37

Runtiko, Agus Ganjar. "Desain Iklan Layanan Masyarakat Pemerintah." Jurnal Penelitian Komunikasi 16, no. 1 (2013): 21–38. http://dx.doi.org/10.20422/jpk.v16i1.25.

Full text

Abstract:

Public service advertising is one of the government strategies to promote the development program. At the national level, the government prefers television as a medium for advertising. As for the local level, the government usually tend to choose lower-cost ads. In Banyumas, many public service announcements using outdoor media such as billboards, banners, or posters. Characteristics of outdoor media that promotes design in attracting the attention of an audience became a challenge for designers. On the other hand, the messages also require the space in public service announcements. This study

APA, Harvard, Vancouver, ISO, and other styles

38

Anagnostopoulos, Aris, Fabio Petroni, and Mara Sorella. "Targeted Interest-Driven Advertising in Cities Using Twitter." Proceedings of the International AAAI Conference on Web and Social Media 10, no. 1 (2021): 527–30. http://dx.doi.org/10.1609/icwsm.v10i1.14760.

Full text

Abstract:

Targeted advertising is a key characteristic of online as well as traditional-media marketing. However, it is very limited in outdoor advertising, that is, performing campaigns by means of billboards in public places. In this work we propose a methodology for performing targeted outdoor advertising by leveraging the use of social media. In particular, we use the Twitter social network to gather information about users' degree of interest in given advertising categories and about the routes that they follow. Given an advertising category, we estimate the most promising areas to be selected for

APA, Harvard, Vancouver, ISO, and other styles

39

Yoo, Seung-Chul, Si-Kang Song, and Jung-Sun Park. "Redefining Outdoor Advertising : Interdisciplinary research combining advertising and legal approach." Advertising Research 112 (March 31, 2017): 199. http://dx.doi.org/10.16914/ar.2017.112.199.

Full text

APA, Harvard, Vancouver, ISO, and other styles

40

Lysenko, Yuliya, Tat'yana Buhtiyarova, Galina Butko, and Yuriy Belokonov. "Features of management of advertising activities of an agricultural holding." Agrarian Bulletin of the, no. 13 (January 29, 2021): 61–69. http://dx.doi.org/10.32417/1997-4868-2021-13-61-69.

Full text

Abstract:

Abstract. Relevance. Currently, agroholdings actively use advertising to increase the recognition of agro-products, since advertising effectively affects the target segment, gives consumers new knowledge and opportunities to choose alternative products, which in turn increases satisfaction from purchase. Purpose. The article presents the main provisions of the development of measures aimed at improving the advertising activities of agricultural holdings (using the example of grain specialization). Methods. Among the common promotion methods, the authors distinguish the following: printing mate

APA, Harvard, Vancouver, ISO, and other styles

41

Kovinko, M., H. Aldankova та I. Pyholenko. "ІNTERVENTION OF ADVERTISING MESSAGES IN THE COMMUNICATIVE FABRIC OF THE CONTEMPORARY CITY AND ITS SOCIETAL DIMENSION". National Technical University of Ukraine Journal. Political science. Sociology. Law, № 1(65) (12 червня 2025): 6–21. https://doi.org/10.20535/2308-5053.2025.1(65).332516.

Full text

Abstract:

This article presents an analytical exploration of outdoor advertising as a critical element of the symbolic infrastructure of the city, influencing the formation of the communicative landscape within contemporary urban environments. Outdoor advertising is examined as a powerful mechanism for shaping urban experience, structuring spatial identity, and semiotically constructing public space. It affects emotional perception, directs movement, structures space, and visually encodes urban landscapes. Billboards, illuminated panels, lightboxes, and digital screens are analysed as material carriers

APA, Harvard, Vancouver, ISO, and other styles

42

Donthu, Naveen. "Effectiveness of Outdoor Advertising of Services." Journal of Professional Services Marketing 11, no. 1 (1995): 33–44. http://dx.doi.org/10.1300/j090v11n01_04.

Full text

APA, Harvard, Vancouver, ISO, and other styles

43

Donthu, Naveen. "Effectiveness of outdoor advertising of services." Services Marketing Quarterly 11, no. 1 (1994): 33–43. http://dx.doi.org/10.1080/15332969.1994.9985140.

Full text

APA, Harvard, Vancouver, ISO, and other styles

44

Zhang, Ping, Zhifeng Bao, Yuchen Li, Guoliang Li, Yipeng Zhang, and Zhiyong Peng. "Towards an Optimal Outdoor Advertising Placement." ACM Transactions on Knowledge Discovery from Data 14, no. 5 (2020): 1–32. http://dx.doi.org/10.1145/3350488.

Full text

APA, Harvard, Vancouver, ISO, and other styles

45

Donthu, Naveen, Joseph Cherian, and Mukesh Bhargava. "Factors Influencing Recall of Outdoor Advertising." Journal of Advertising Research 33, no. 3 (1993): 64–72. https://doi.org/10.1080/00218499.1993.12466894.

Full text

APA, Harvard, Vancouver, ISO, and other styles

46

Nisa, Afifatun, Arwan Putra WIjaya, and Muhammad Adnan Yusuf. "Analysis of Outdoor Advertising Visual Pollution Using Analytical Hierarchy Process in Semarang City (Case Study: Tugu Muda Semarang Area)." Jurnal Geografi : Media Informasi Pengembangan dan Profesi Kegeografian 21, no. 1 (2024): 1–7. https://doi.org/10.15294/jg.v21i1.2274.

Full text

Abstract:

This study aims to determine the visual pollution of outdoor advertising in Semarang City, especially in the city center, namely Tugu Muda with five road segments supporting the area. The method used is the Analytical Hierarchy Process (AHP) by considering six parameters including physical conditions, land use, placement, display surface, size, and distance. The data used are spatial data in the form of taking coordinates in the field using the Survey123 application and non-spatial data in the form of accumulated scores for each parameter used. The results of this study are that the surface di

APA, Harvard, Vancouver, ISO, and other styles

47

Chobitok, V. I., and S. D. Godunov. "Technological approach in innovative activities of enterprises in formation of marketing products: socio-economic aspects." Economic Bulletin of Dnipro University of Technology 86 (June 2024): 132–39. http://dx.doi.org/10.33271/ebdut/86.132.

Full text

Abstract:

Methods. During the research, the following methods were used as: logical and historical method – when studying the evolution of outdoor advertising under the influence of the emergence of new technologies; analysis and synthesis – when identifying key types of digital technologies that have an impact on increasing the efficiency of the company's marketing activities; factor analysis – when establishing the influence of innovative technologies in the format of LED-neon and 3D printing on the effectiveness of advertising campaigns. Results. The evolution of the development of outdoor advertisin

APA, Harvard, Vancouver, ISO, and other styles

48

ЯШИН, М. О. "THE OUTLOOK FOR CHANGING VIDEO ADS." Экономика и предпринимательство, no. 11(148) (May 13, 2023): 814–16. http://dx.doi.org/10.34925/eip.2022.148.11.157.

Full text

Abstract:

В статье рассматриваются современные тенденции оффлайн рекламы. Была определена сущность оффлайн рекламы, ее особенности. Анализируются тренды и актуальные направления наружной рекламы, приводится их краткая характеристика, а также освещаются трансформации и перспективы, которые ожидают рынок наружной рекламы в ближайшем будущем в условиях коронакризиса и экономической нестабильной ситуации. The article discusses current trends in offline advertising. The essence of offline advertising, its features were determined. Trends and current trends in outdoor advertising are analyzed, their brief des

APA, Harvard, Vancouver, ISO, and other styles

49

Hao, Ding. "Semantic-Pragmatic Potential of Advertising Texts." Memoirs of NovSU, no. 6 (2023): 570–81. http://dx.doi.org/10.34680/2411-7951.2023.6(51).570-581.

Full text

Abstract:

The article deals with issues related to the features of the functioning and identification of the semantic and pragmatic potential of advertising texts on the example of outdoor advertising. The material of the study was advertising banners selected by continuous sampling from various Internet portals, the content of which is determined by the presence of non-verbal text elements and verbal signs interacting with each other. Outdoor advertising is considered from the point of view of pragmatic potential, the nature of which depends on the choice of language units with a certain denotative and

APA, Harvard, Vancouver, ISO, and other styles

50

Ullah, Faiz, and Dr Atif Ashraf. "Gender Portrayal in Outdoor Advertising in Punjab and Khyber Pakhtunkhwa (KPK) Provinces of Pakistan." Journal of Peace, Development & Communication Volume 4, Issue 3 (2020): 110–32. http://dx.doi.org/10.36968/jpdc-v04-i03-07.

Full text

Abstract:

Gender portrayal and the representations of males and females in advertising remains the core interest of researchers from gender studies and communication research. In advertising scholarship, it is often found that there are differences in gender portrayal specifically due to the cultural contexts. In the present study, we explore the gender portrayal in outdoor billboard advertising of two provinces of Pakistan; Punjab and KPK. Theoretically and conceptually, the study takes roots from cultural studies on advertising and social semiotics studies on gender and advertising. We collect data of

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!