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Journal articles on the topic 'Advertising Perfumes industry United States'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Murray, Michael. "Direct-to-Consumer Prescription Drug Advertising in a Global Context: A Comparison between New Zealand and the United States." SALUTE E SOCIETÀ, no. 2 (July 2009): 189–207. http://dx.doi.org/10.3280/ses2009-en2013.

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- The pharmaceutical industry is a transnational industry with a global influence and interests in expanding their markets to include as much of the world's population as possible. Direct-to-consumer (DTC) prescription drug advertising is a potential tool for the global spread of industry conceptions of health and illness, and can be seen as both a cause and a result of globalization. Among developed countries, DTC advertising is currently only legal in New Zealand and the United States, but debates are taking place worldwide as the pharmaceutical industry uses its global influence to lobby fo

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2

Evans, David S. "The Online Advertising Industry: Economics, Evolution, and Privacy." Journal of Economic Perspectives 23, no. 3 (2009): 37–60. http://dx.doi.org/10.1257/jep.23.3.37.

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Online advertising accounts for almost 9 percent of all advertising in the United States. This share is expected to increase as more media is consumed over the Internet and as more advertisers shift spending to online technologies. The expansion of Internet-based advertising is transforming the advertising business by providing more efficient methods of matching advertisers and consumers and transforming the media business by providing a source of revenue for online media firms that competes with traditional media firms. The precipitous decline of the newspaper industry is one manifestation of

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Kim, Kwangmi Ko, and Heewon Cha. "The Globalisation of the Korean Advertising Industry: Dependency or Hybridity?" Media International Australia 133, no. 1 (2009): 97–109. http://dx.doi.org/10.1177/1329878x0913300114.

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This study aims to examine how globalisation has moulded the identity and structure of the Korean advertising industry, and to analyse its transformations through the conceptual lens of hybridity: whether it is an industry dominated by global power, represented by transnational advertising agencies and transnational corporations, or one hybridised through globalisation. The Korean advertising industry was officially opened to foreign investment in 1987 as part of a trade pact with the United States. While transnational advertising agencies (TNAAs) have become well established in Korea over the

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Murray, Joshua. "La pubblicitÀ per i farmaci con obbligo di prescrizione in un contesto globale: un confronto tra la Nuova Zelanda e gli Stati Uniti." SALUTE E SOCIETÀ, no. 2 (July 2009): 202–21. http://dx.doi.org/10.3280/ses2009-002013.

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- The pharmaceutical industry is a transnational industry with a global influence and interests in expanding their markets to include as much of the world's population as possible. Direct-to-consumer (DTC) prescription drug advertising is a potential tool for the global spread of industry conceptions of health and illness, and can be seen as both a cause and a result of globalization. Among developed countries, DTC advertising is currently only legal in New Zealand and the United States, but debates are taking place worldwide as the pharmaceutical industry uses its global influence to lobby fo

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5

Adams, William James. "Markets: Beer in Germany and the United States." Journal of Economic Perspectives 20, no. 1 (2006): 189–205. http://dx.doi.org/10.1257/089533006776526120.

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Between 1950 and 2000, the four-firm producer-concentration ratio for beer increased from 22 to 95 in the United States; and Anheuser-Busch's share of domestic output ballooned from 6 to 54 percent. In Germany, concentration has risen, but it remains low. In 2000, the four-firm producer-concentration ratio was just 29; and the eight-firm ratio in Germany was smaller than the one-firm ratio in the United States. In 2005, after five years of important mergers involving big brewers, the German beer industry was still much less concentrated than its American counterpart. In this article, I discuss

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Cummings, K. Michael, Jonathan Gdanski, Nichole Veatch, and Ernesto Marcelo Sebrié. "Assumption of Risk and the Role of Health Warnings Labels in the United States." Nicotine & Tobacco Research 22, no. 6 (2019): 975–83. http://dx.doi.org/10.1093/ntr/ntz089.

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Abstract Introduction This article provides historical context for understanding how the cigarette industry have manipulated language used in health warning labels (HWLs) to protect them in litigation. Methods Review of previously secret internal business records from 1964 discussing the role HWLs on cigarettes. Review of the legal challenges made by cigarette manufacturers surrounding HWLs as mandated in the 2009 Family Smoking Prevention and Tobacco Control Act and the language in corrective statements ordered by US Department of Justice. Results Within days after the Surgeon General’s Advis

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Hall, Kristin. "Selling Sexual Certainty? Advertising Lysol as a Contraceptive in the United States and Canada, 1919–1939." Enterprise & Society 14, no. 1 (2013): 71–98. http://dx.doi.org/10.1093/es/khs041.

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During the interwar period, Lysol Disinfectant was sold throughout Canada and the United States as a contraceptive douche for women. In fact, Lysol became the leading over-the-counter contraceptive sold on the euphemistically termed “feminine hygiene” market. Though the sale of contraceptives were illegal in both Canada and the United States since the latter part of the nineteenth century, by the 1920s, astute manufacturers were selling goods with supposedly contraceptive properties, including vaginal jellies, foaming tablets, and as was the case with Lysol, vaginal douches. As contemporaries

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8

Shi, Lei. "Advertising Contribution to a Firm's Profit: Theory and Evidence from the Airline Industry in the United States." Journal of Promotion Management 18, no. 2 (2012): 209–35. http://dx.doi.org/10.1080/10496491.2012.668432.

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9

Serazio, Michael. "How news went guerrilla marketing: a history, logic, and critique of brand journalism." Media, Culture & Society 43, no. 1 (2020): 117–32. http://dx.doi.org/10.1177/0163443720939489.

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For decades, product placement and branded content have invaded more entertainment-oriented media forms; today, the rise of brand journalism (i.e. native advertising and content marketing) suggests that advertisers are now targeting news as a genre for commercial schemes. This article examines that practice through a critical analysis of advertising industry discourse including 28 in-depth interviews with brand journalism practitioners in the United States along with a decade of trade press coverage. It sketches the first historical trajectory of brand journalism and contextualizes the media i

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BARRETT, ROSS. "Picturing a Crude Past: Primitivism, Public Art, and Corporate Oil Promotion in the United States." Journal of American Studies 46, no. 2 (2012): 395–422. http://dx.doi.org/10.1017/s0021875812000084.

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This essay examines the first monument dedicated to the US oil industry, the Drake Memorial in Titusville, Pennsylvania (1899–1901), as an influential project of corporate self-representation. Commissioned by Standard Oil, the memorial shaped a public image for the petroleum industry that addressed concerns about the sustainability and social effects of oil capitalism, and established the key terms for a promotional discourse that would circulate throughout the twentieth century. This discourse, which I call “petro-primitivism,” reimagined the ultramodern oil industry as an extension of timele

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11

Richeri, Giuseppe. "Audiovisual industry and the structural factors of the television crisis." MATRIZes 11, no. 1 (2017): 13. http://dx.doi.org/10.11606/issn.1982-8160.v11i1p13-24.

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This article analyzes the current state of traditional television financing resources, detecting a critical situation in its three main sources (advertising, signatures and service charges). Next, it discusses the most dynamic part of the television sector: Video on Demand (VoD) and Subscription Video on Demand (SVoD) services, which could generate new resources for audiovisual production. However, the analysis of the catalogs of these services shows a low supply of European films compared to the United States. Thus, as on other occasions, the development of new television services and new bus

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Hodges, Alan W., Hayk Khachatryan, Marco A. Palma, and Charles R. Hall. "Production and Marketing Practices and Trade Flows in the United States Green Industry in 2013." Journal of Environmental Horticulture 33, no. 3 (2015): 125–36. http://dx.doi.org/10.24266/0738-2898-33.3.125.

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A national survey of 32,000 U.S. ornamental plant grower and dealer-retail firms was conducted to collect information on business practices and operating results for calendar year 2013. A total of 2,657 valid respondent firms reported annual sales of $3.957 billion, and employment of 38,657 fulltime, part-time, seasonal and foreign H2A workers. About 43 percent of sales were at retail to final consumers, and 57 percent through wholesale market channels, including landscape contractors, re-wholesalers, home centers, garden centers and mass merchandise stores. The top five specific plant categor

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Hoek, Janet, and Philip Gendall. "Direct-to-Consumer Advertising down Under: An Alternative Perspective and Regulatory Framework." Journal of Public Policy & Marketing 21, no. 2 (2002): 202–12. http://dx.doi.org/10.1509/jppm.21.2.202.17586.

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Only the United States and New Zealand allow direct-to-consumer advertising (DTCA) of prescription medicines. The authors outline the evolution of DTCA in New Zealand and the development of an industry-based self-regulatory system. The authors examine the concerns raised about self-regulation of DTCA, evaluate the evidence related to these, and identify issues that require further attention to strengthen the model currently used. The authors conclude that a self-regulatory approach, complemented by parallel government monitoring, provides an efficient, responsive system for promoting responsib

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Gratale, Stefanie K., Angeline Sangalang, Erin K. Maloney, and Joseph N. Cappella. "Attitudinal Spillover from Misleading Natural Cigarette Marketing: An Experiment Examining Current and Former Smokers’ Support for Tobacco Industry Regulation." International Journal of Environmental Research and Public Health 16, no. 19 (2019): 3554. http://dx.doi.org/10.3390/ijerph16193554.

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This research examined the influence of natural cigarette advertising on tobacco control policy support, and the potential for misbeliefs arising from exposure to cigarette marketing to affect such support. Ample research indicates that natural cigarettes such as Natural American Spirit (NAS) are widely and erroneously perceived as safer than their traditional counterparts because of their marketed “natural” composition. Yet regulatory action regarding natural cigarette marketing has been limited in scope, and little research has examined whether misleading product advertising affects support

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Hook, Cayce J., and Hazel Rose Markus. "Health in the United States: Are Appeals to Choice and Personal Responsibility Making Americans Sick?" Perspectives on Psychological Science 15, no. 3 (2020): 643–64. http://dx.doi.org/10.1177/1745691619896252.

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The United States suffers high rates of preventable lifestyle disease despite widespread calls for people to take responsibility for their health. The United States also stands out in its rejection of government action to guide industry practices and consumer choices. Why? We examine how deeply rooted cultural narratives about “free choice” and “personal responsibility” infuse policymaking, advertising, media, social norms, and individual attitudes about health in the United States. We argue that these narratives contribute to ill health in the United States: They encourage stress and worry ov

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Schorman, Rob. "“This Astounding Car for $1,500”: The Year Automobile Advertising Came of Age." Enterprise & Society 11, no. 3 (2010): 468–523. http://dx.doi.org/10.1017/s1467222700009277.

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In 1906, a writer declared that it remained an “unsolved problem whether the automobile is to prove a fad like the bicycle, or a lasting factor in the industry of the country.” A few years later, concerned with the possibility of overproduction and market saturation, auto executives and other commentators were writing articles for the advertising trade press with titles like “Why Auto Production Must Be Curtailed” and “The Fading of the Automobile Rainbow.” Considering that by the early twenty-first century, the United States had a population of nearly 300 million people and an average of 2.1

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McCabe, Maryann, Timothy de Waal Malefyt, and Antonella Fabri. "Women, makeup, and authenticity: Negotiating embodiment and discourses of beauty." Journal of Consumer Culture 20, no. 4 (2017): 656–77. http://dx.doi.org/10.1177/1469540517736558.

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This essay examines women’s makeup practices and cultural tension between inner and outer constructs of beauty in the United States. Ethnographic research reveals competing discourses of beauty in the embodied experience of women, compared to images of beauty as promoted in advertising by the cosmetic industry. While the discourse of women’s embodied experience emphasizes inner worth and connecting internal and external self, cosmetic advertising focuses on physical appearance and critical gaze of self and others. Women incorporate advertising discourses, not yielding to them or resisting them

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18

Whitaker, Leighton C. "Resistances to Critical Thinking About Brain Shrinking 1955–2015." Ethical Human Psychology and Psychiatry 17, no. 2 (2015): 86–99. http://dx.doi.org/10.1891/1559-4343.17.2.86.

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Why do we in the United States rely increasingly on psychiatric medications despite increasing evidence that they do more harm than help? The author offers historical perspective by noting events and his experiences in our mental health system from the 1950s to the present, with some clinical and judicial reform efforts, including the right to refuse treatment cases. Then, focusing on advertising and public relations leads to seeing a parallel between the commercial success of the tobacco industry and that of the psychiatric drug industry, using the power of propaganda in crucial marketing str

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Berg, Carla J., Regine Haardörfer, Zachary Cahn, et al. "The Association between Twitter Activity and E-cigarette Purchasing." Tobacco Regulatory Science 5, no. 6 (2019): 502–17. http://dx.doi.org/10.18001/trs.5.6.3.

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Objectives: Industry, policymakers, researchers, and others have interest in social media, assuming that they influence – or reflect – individual behavior, despite limited supporting research. Electronic nicotine delivery systems (ENDS) emerged in the United States in the past decade alongside strong social media presence, making ENDS relevant for examining this issue. In this study, we examined monthly ENDS-related Twitter activity (tweet volume) in relation to monthly ENDS purchasing among ENDS purchasers. Methods: Data from 2105 Nielsen Consumer Panel households with any ENDS purchases from

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Bagchi-Sen, S., and J. Sen. "The Current State of Knowledge in International Business in Producer Services." Environment and Planning A: Economy and Space 29, no. 7 (1997): 1153–74. http://dx.doi.org/10.1068/a291153.

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In this paper the authors review recent research on the characteristics and operations of service multinationals. To provide an understanding of the determinants of internationalization, entry modes, and strategies of product and market diversification, examples are taken from producer service firms with specific emphasis upon accounting and advertising services. The competitive advantage of service multinationals in the United States and Western Europe is at the core of most discussion; however, the competitive strategies of the Japanese advertising firms vis-à-vis their Western counterparts

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Pesavento, Fábio, and André Marques. "Advertising expenditures in Brazil and its connection with the international economy." REBRAE 9, no. 1 (2016): 43. http://dx.doi.org/10.7213/rebrae.09.001.ao03.

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The strong performance of the Brazilian economy during the 2000s allows the expansion of various sectors, including the advertising market, associated with the growth of the domestic market and the intensification of trade relations with other countries. The main objective of this study is to test the Relative Constancy Principle (RCP) in the context of greater integration with international economy, controlling for several factors that may exhibit some influence on the performance of the advertising market. We adopt a panel data of two periods for 49 countries and estimate a linear fixed effe

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Beard, Virginia R., and William C. Burger. "Selling in a Dying Business: An Analysis of Trends During a Period of Major Market Transition in the Funeral Industry." OMEGA - Journal of Death and Dying 80, no. 4 (2017): 544–67. http://dx.doi.org/10.1177/0030222817745430.

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As a result of recent economic changes in the United States and cultural changes among the population, the funeral industry has experienced a “legitimation crisis.” The objective of this research is to examine new advertising and marketing strategies engaged in by professionals in the funeral industry to respond to market and cultural changes that have affected both the funeral industry at large and the role of the funeral director as a participant in this industry. A meta-analysis of articles from issues of the industry trade journal American Funeral Director for the years 2008 through 2015 w

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Shukla, P. K., Monica Shukla, and Yatri Shukla. "LidSuperior X Lid: A Case On Launching A New Patented Cup Lid In The United States." Journal of Business Case Studies (JBCS) 14, no. 4 (2018): 39–46. http://dx.doi.org/10.19030/jbcs.v14i4.10203.

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This case reviews the background of a new entrepreneurial firm, LidSuperior*on the launching of a new patented hot beverage cup lid in the United States for disposable hot beverage cups. The United States hot beverage cup lid industry is highly concentrated with a few major competitors who have dominated the market in sales volume over several years. One brand in particular, the Dart “Solo Traveler” lid has been the market share leader for several years. LidSuperior designed, after multiple preliminary design attempts, an innovative X lid that enhances aroma of hot beverages, reduces the possi

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Simpson, Pamela H. "Butter Sculpture: The History of an Unconventional Medium." Sculpture Review 68, no. 4 (2019): 40–59. http://dx.doi.org/10.1177/0747528420901917.

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With its roots in ancient food molds and table art for Renaissance banquets, butter sculpture in the United States debuted during the centennial and flourished in the first quarter of the twentieth century. As the dairy industry moved from farm to regional cooperative creameries and eventually to national brands, butter sculpture appeared at fairs and expositions. Both amateur and professional sculptors used this unusual medium for busts and portraits, dairy-related subjects, and models of buildings. The ephemeral nature of the medium and the novelty of food as art drew crowds to exhibits adve

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Niederdeppe, Jeff, Maxwell Kellogg, Christofer Skurka, and Rosemary J. Avery. "Market-level exposure to state antismoking media campaigns and public support for tobacco control policy in the United States, 2001–2002." Tobacco Control 27, no. 2 (2017): 177–84. http://dx.doi.org/10.1136/tobaccocontrol-2016-053506.

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ObjectiveThis study tests whether exposure to state antismoking media campaigns is associated with increased support for comprehensive bans on smoking indoors and cigarette advertising.MethodsWe combine commercially available data on market-level state-sponsored antismoking advertisements with three waves of the Current Population Survey’s Tobacco Use Supplement to test the relationship between market-level volume of state antismoking advertising exposure and support for tobacco control policy between 2001 and 2002. We use logistic regression to assess which message themes employed in the adve

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Sage, George H. "Patriotic Images and Capitalist Profit: Contradictions of Professional Team Sports Licensed Merchandise." Sociology of Sport Journal 13, no. 1 (1996): 1–11. http://dx.doi.org/10.1123/ssj.13.1.1.

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The professional team sports industry has consistently worked at constructing a symbiotic relationship in the collective American mind linking professional team sports with United States patriotism. Professional team sports organizations use a variety of advertising images, rituals, and ceremonies to reinforce this association. One means by which the organizations perpetuate this association is through league logos, all of which use only the colors red, white, and blue—the precise color combination found on the flag of the United States. League logos are prominently displayed on all their lice

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Torres, Ariana, Susan S. Barton, and Bridget K. Behe. "Business and Marketing Practices of U.S. Landscape Firms." HortTechnology 27, no. 6 (2017): 884–92. http://dx.doi.org/10.21273/horttech03835-17.

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Little information has been published on the business and marketing practices of landscape firms, an important sector of the green industry. We sought to profile the product mix, advertising, marketing, and other business practices of United States landscape firms and compare them by business type (landscape only, landscape/retail, and landscape/retail/grower) as well as by firm size. We sent the 2014 Trade Flows and Marketing survey to a wide selection of green industry businesses across the country and for the first time included landscape businesses. Herbaceous perennials, shade trees, deci

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Kim, Seontaik, Insin Kim, and Sunghyup Sean Hyun. "First-Class in-Flight Services and Advertising Effectiveness: Antecedents of Customer-Centric Innovativeness and Brand Loyalty in the United States (US) Airline Industry." Journal of Travel & Tourism Marketing 33, no. 1 (2015): 118–40. http://dx.doi.org/10.1080/10548408.2015.1038420.

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Wong, Stanley, Elise Pauzé, Farah Hatoum, and Monique Potvin Kent. "The Frequency and Healthfulness of Food and Beverage Advertising in Movie Theatres: A Pilot Study Conducted in the United States and Canada." Nutrients 12, no. 5 (2020): 1253. http://dx.doi.org/10.3390/nu12051253.

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The marketing of unhealthy foods and beverages contributes to childhood obesity. In Canada and the United States, these promotions are self-regulated by industry. However, these regulations do not apply to movie theatres, which are frequently visited by children. This pilot study examined the frequency and healthfulness of food advertising in movie theatres in the United States and Canada. A convenience sample of seven movie theatres in both Virginia (US) and Ontario (Canada) were visited once per month for a four-month period. Each month, ads in the movie theatre environment and before the sc

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Mulligan, Lia. "You Can't Say That on Television: Constitutional Analysis of a Direct-to-Consumer Pharmaceutical Advertising Ban." American Journal of Law & Medicine 37, no. 2-3 (2011): 444–67. http://dx.doi.org/10.1177/009885881103700210.

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In one year, you will watch roughly sixteen hours of pharmaceutical advertisements. Sometime during those sixteen hours, you may recognize in yourself the symptoms portrayed in the advertisements. You may even wonder whether you would benefit from a particular drug. But will you visit your doctor with the fear that you may be suffering from a previously undiagnosed disease? Will you encourage your doctor to prescribe the medication you saw in the advertisements? Will your insurance cover the costs of your medication? More importantly, will you even need the medication at all?The trend in the p

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Tichenor, Erin. "'I've Never Been So Exploited': The consequences of FOSTA-SESTA in Aotearoa New Zealand." Anti-Trafficking Review, no. 14 (April 27, 2020): 99–115. http://dx.doi.org/10.14197/atr.201220147.

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Aotearoa New Zealand’s 2003 decriminalisation of sex work has reduced the exploitation of sex workers, as well as the health and safety risks in the industry. Nevertheless, United States-driven criminalising policies still influence sex workers abroad. The Fight Online Sex Trafficking and Stop Enabling Sex Traffickers Acts (FOSTA-SESTA) effectively criminalised websites where sex workers advertise. Shortly before that, the FBI shut down the internationally used Backpage.com, leading many sex workers in both countries to return to the streets or brothels. These events contributed to the rising

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Pomeranz, Jennifer L., and Jennifer L. Harris. "Federal Regulation of Infant and Toddler Food and Drink Marketing and Labeling." American Journal of Law & Medicine 45, no. 1 (2019): 32–56. http://dx.doi.org/10.1177/0098858819849991.

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Foods and beverages marketed for infants, babies, and toddlers through 3 years of age is a $7 billion industry in the United States, incorporating a wide range of products, including infant formula and other types of drinks, foods, and snacks. The World Health Organization (“WHO”) found that mothers “are often inundated with incorrect and biased information” from direct advertising, health claims on products, information packs from sales representatives, and the distribution of samples of infant formula and “educational materials” by infant formula manufacturers. To address these problematic p

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Poser, Mareen. "DTCA of Prescription Medicines in the European Union: Is There Still a Need for a Ban?" European Journal of Health Law 17, no. 5 (2010): 471–84. http://dx.doi.org/10.1163/157180910x527897.

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AbstractThe pharmaceutical sector is one of the main markets in the European Union. The consumption of medicines is high and steadily increasing. However, the pharmaceutical market is subject to a wider range of restrictions than almost any other sector. The restrictions mainly apply to information provision and advertising practice within the community. One of the main features in pharmaceutical regulation is the ban on direct-to-consumer advertising (DTCA) of prescription medicines. However, an abolition of the ban is controversial in the European Community, especially as the pharmaceutical

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Begay, Cynthia, Claradina Soto, Lourdes Baezconde-Garbanati, et al. "Cigarette and E-Cigarette Retail Marketing on and Near California Tribal Lands." Health Promotion Practice 21, no. 1_suppl (2020): 18S—26S. http://dx.doi.org/10.1177/1524839919883254.

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Introduction. Retail settings are major channels for the tobacco industry to market commercial tobacco products. However, few studies have examined marketing strategies on Tribal lands. The resulting evidence is important, especially given that American Indian/Alaska Native (AI/AN) youth and adults have the highest smoking prevalence of any racial/ethnic group in the United States. In this study, we examined cigarette, e-cigarette, and vape/vaporizer availability, advertising, and price-reducing promotions in retail settings on and within a 1-mile radius of Tribal lands in California. Method.

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Levchenko, A. "FEATURES OF SELF-REGULATORY ORGANIZATIONS' ACTIVITY IN THE MECHANISM FOR CHILD PROTECTION FROM THE ADVERSE EFFECT OF THE ADVERTISEMENT." Bulletin of Taras Shevchenko National University of Kyiv. Legal Studies, no. 110 (2019): 20–25. http://dx.doi.org/10.17721/1728-2195/2019/3.110-4.

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The research aims to determine the role of self-regulatory bodies in monitoring advertising activities and in protecting the child from their adverse influence, to assess the current state of self-regulation in this area in Ukraine and to determine necessary components for its systematic implementation into domestic legal system. In order to achieve aforesaid aims the following methods of legal research have been applied: analysis, systemic analysis, generalization, legal modeling. Specifically, the method of analysis has been used to extract the features of the successful activities that are

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Boguś, Marta. "Proces kształtowania się korporacji ponadnarodowej Google." Przedsiębiorczość - Edukacja 7 (January 1, 2011): 128–45. http://dx.doi.org/10.24917/20833296.7.10.

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The formation process of any multinational corporation is driven by mechanisms of competition within global markets. In this modern era of knowledge there is an intensive development of high technology industries, mainly software, which play important roles in the various stages of processing and creation of innovative products and services. The history of Google goes back to 1995 when its founders – Sergey Brin and Larry Page met at Stanford University in California. On 7th September 1998, Google Inc. was officially incorporated. In 2001 Eric Smidt became Chief Executive Officer. In their twe

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Parascandola, Mark. "Smokeless tobacco Olympics: the US Tobacco Company, the IOC and the 1980 Lake Placid Olympic Winter Games." Tobacco Control, April 27, 2020, tobaccocontrol—2019–055333. http://dx.doi.org/10.1136/tobaccocontrol-2019-055333.

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Throughout much of the 20th century, cigarette manufacturers have sponsored sporting events and used sports figures in advertising and marketing their products. The United States Tobacco Company (UST) became a sponsor of the 1980 Winter Olympic Games in Lake Placid, New York, allowing the company to place the Olympic emblem on their television and print advertisements and on product packages. This paper reviews the history of UST’s 1980 Olympic sponsorship using records from the IOC, the Lake Placid organising committee and internal tobacco industry documents. At the time, UST was seeking to e

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Oktaviani, Anisa Debby, Yudhistira Yehezkiel, and Thoby Pramudito. "Eli Rezkallah’s “In a Parallel Universe” Photography: Attempting Reversal Gender Stereotype in Mad-Men Era Advertising." Jurnal Bahasa, Sastra, dan Studi Amerika 25, no. 1 (2019). http://dx.doi.org/10.20961/jbssa.v25i1.31538.

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<p>Sexism and gender stereotype turns out to be political term that refers to descrimination of women in society despite their sex and gender. Thus, contexts in sexism are coming from different background and subjects. One way to express the sexism is towards advertising industry. This paper focuses on a photography work by Lebanon-based artist and photographer, named Eli Rezkallah, who made an outstanding work of recreating the advertisement picture from the mad-man era, which depicts about sexism between men and women in workforce, especially in domestic sphere. Eli Rezkallah attempted

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Applequist, Janelle. "The introduction of the medicinal partner in direct-to-consumer advertising: Viagra’s contribution to pharmaceutical fetishism and patient-as-consumer discourse in healthcare." Qualitative Research in Medicine & Healthcare 2, no. 2 (2018). http://dx.doi.org/10.4081/qrmh.2018.7646.

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Pfizer, manufacturer of the erectile dysfunction prescription treatment Viagra, has been a staple in the pharmaceutical advertising arena since broadcast versions of such ads became legally permissible in the United States in 1997. Given that the patent for Viagra is soon set to expire, it is important that research take a look back in an attempt to contextualize the brand’s place in shaping medicinal marketing culture. Of particular interest is the period beginning in 2014, when Viagra’s most unconventional campaign yet began using a tactic that was the first of its kind for the pharmaceutica

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"Tobacco control: reducing cancer incidence and saving lives. American Society of Clinical Oncology." Journal of Clinical Oncology 14, no. 6 (1996): 1961–63. http://dx.doi.org/10.1200/jco.1996.14.6.1961.

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INTRODUCTION: The American Society of Clinical Oncology (ASCO) supports the elimination of tobacco products. Toward that goal, ASCO urges the adoption of national policy that strengthens regulation of the sale, promotion, and distribution of such products. To reduce cancer mortality, our regulatory policies must recognize that the nicotine within tobacco is an addictive substance, the use of which leads to 30% of all cancer deaths and a total of 419,000 deaths each year. RESTRICTING ADVERTISING AND PROMOTION: Tobacco-related advertising and promotion should be banned. At a minimum, national po

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Lozano, David, José N. Barragán, Sergio Guerra, and Jorge Zúñiga. "Estrategias para el desarrollo cinematográfico comercial mexicano hacia los Estados Unidos." Revista Innovaciones de Negocios 7, no. 13 (2017). http://dx.doi.org/10.29105/rinn7.13-5.

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Key words: Film commerce, film enterpriser, film industry, film market, film production, production financing, United States market.Abstract: This document’s main purpose is to set the base line to include elements in the film production that allow an appropriate Mexican film commercialization in the United States. It establishes considerations that producers can take into account at the moment of filming a movie, valuing business, marketing, economical and cultural factors. We set the way in which producers can obtain funds to build their projects by financing it from public companies offerin

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"The Functions and Features of Verbalics on a Radio Station Format Easy Listening." Journal of Social Sciences Research, no. 5 (December 25, 2018): 444–47. http://dx.doi.org/10.32861/jssr.spi5.444.447.

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Today music formats occupy a predominant number of frequencies in the Russian FM-range. Despite digital television and radio broadcasting conversion and the related internal and external modernization of the industry, radio stations continue to actively compete for the listener by offering new approaches to broadcasting and winning an audience. The number of radio stations in the modern world remains at a consistently high level, although, it is understandable that the dynamics of its growth does not have the speed it used to have a hundred years ago: for example, the number of radio stations

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Johnson-Hunt, Nancy. "Dreams for Sale: Ideal Beauty in the Eyes of the Advertiser." M/C Journal 23, no. 1 (2020). http://dx.doi.org/10.5204/mcj.1646.

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Introduction‘Dream’ has been researched across numerous fields in its multiplicity within both a physical and emotional capacity. For Pagel et al., there is no fixed definition of what ‘dream’ is or are. However, in an advertising context, ’dream’ is the idealised version of our desires, re-visualised in real life (Coombes and Batchelor 103). It could be said that for countless consumers, advertising imagery has elicited dreams of living the perfect life and procuring material pleasures (Manca et al.; Hood). Goodis asserts, “advertising doesn’t always mirror how people are acting but how they

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Potts, Graham. "For God and Gaga: Comparing the Same-Sex Marriage Discourse and Homonationalism in Canada and the United States." M/C Journal 15, no. 6 (2012). http://dx.doi.org/10.5204/mcj.564.

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We Break Up, I Publish: Theorising and Emotional Processing like Taylor Swift In 2007 after the rather painful end of my first long-term same-sex relationship I asked myself two questions (and like a good graduate student wrote a paper about it that was subsequently published): (1) what is love; (2) and if love exists, are queer and straight love somehow different. I asked myself the second question because, unlike my previous “straight” breakups (back when I honestly thought I was straight), this one was different, was far more messy, and seemed to have a lot to do with the fact that my then

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Wasser, Frederick. "Media Is Driving Work." M/C Journal 4, no. 5 (2001). http://dx.doi.org/10.5204/mcj.1935.

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My thesis is that new media, starting with analog broadcast and going through digital convergence, blur the line between work time and free time. The technology that we are adopting has transformed free time into potential and actual labour time. At the dawn of the modern age, work shifted from tasked time to measured time. Previously, tasked time intermingled work and leisure according to the vagaries of nature. All this was banished when industrial capitalism instituted the work clock (Mumford 12-8). But now, many have noticed how post-industrial capitalism features a new intermingling captu

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"ECO-CONSUMERISM AS THE WORLDVIEW POSITION." Journal of V. N. Karazin Kharkiv National University. Series "Philosophy. Philosophical Peripeteias", no. 56 (2017). http://dx.doi.org/10.26565/2226-0994-2017-56-6.

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Problems which humanity encountered with due to the unethical scientific and technological progress, irrational energy consumption, merciless resource pumping and inefficient management were at the level of passive debates for quite a long time. However, the destruction of the Earth’s ecosystem and noticeable modification of its climate background require radical changes in the political, economic and cultural courses, humanity transition to the usage of sustainable energy resources and environmentalisation of the individual consciousness. On April 22nd 2016 was signed the Paris Agreement with

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Marshall, P. David. "Thinking through New." M/C Journal 1, no. 1 (1998). http://dx.doi.org/10.5204/mcj.1696.

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A friend of mine once tried to capture the feeling that one gets from a new thing. He decided that there was no word to describe the sensation of having an unblemished eraser when you were in primary school, but nevertheless it produced a kind of fascinating awe in the apparent perfection of the new. A similar feeling captures the new car owner in smelling the interior's recently minted plastic. Used car dealers would doubtless love to bottle that smell because it produces the momentary pleasure of new ownership. And I am sure there are certain people who are addicted to that smell, and go tes

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Fowles, Jib. "Television Violence and You." M/C Journal 3, no. 1 (2000). http://dx.doi.org/10.5204/mcj.1828.

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Introduction Television has become more and more restricted within the past few years. Rating systems and "family programming" have taken over the broadcast networks, relegating violent programming, often some of the most cutting edge work in television, to pay channels. There are very few people willing to stand up and say that viewers -- even young children -- should be able to watch whatever they want, and that viewing acts of violence can actually result in more mature, balanced adults. Jib Fowles is one of those people. His book, The Case For Television Violence, explores the long history

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Brabazon, Tara, and Stephen Mallinder. "Off World Sounds: Building a Collaborative Soundscape." M/C Journal 9, no. 2 (2006). http://dx.doi.org/10.5204/mcj.2617.

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There are many ways to construct, shape and frame a history of popular music. From a focus on performers to a stress on cities, from theories of modernity to reveling in ‘the post,’ innovative music has been matched by evocative writing about it. One arc of analysis in popular music studies focuses on the record label. Much has been written about Sun, Motown, Factory and Apple, but there are many labels that have not reached this level of notoriety and fame but offer much to our contemporary understanding of music, identity and capitalism. The aim of this article is to capture an underwritten

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Dwyer, Tim. "Transformations." M/C Journal 7, no. 2 (2004). http://dx.doi.org/10.5204/mcj.2339.

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The Australian Government has been actively evaluating how best to merge the functions of the Australian Communications Authority (ACA) and the Australian Broadcasting Authority (ABA) for around two years now. Broadly, the reason for this is an attempt to keep pace with the communications media transformations we reduce to the term “convergence.” Mounting pressure for restructuring is emerging as a site of turf contestation: the possibility of a regulatory “one-stop shop” for governments (and some industry players) is an end game of considerable force. But, from a public interest perspective,

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