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Books on the topic 'Advertising Persuasion (Psychology)'

Author: Grafiati
Published: 4 June 2021
Last updated: 8 February 2022

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1

1954-, O'Shaughnessy Nicholas J., ed. Persuasion in advertising. New York: Routledge, 2003.

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2

O'Shaughnessy, John. Persuasion in Advertising. London: Taylor & Francis Inc, 2004.

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3

The psychology of entertainment media: Blurring the lines between entertainment and persuasion. 2nd ed. New York: Routledge, 2012.

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4

Fear of persuasion: A new perspective on advertising and regulation. Monnaz, Switerland: Agora, 1997.

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5

Day, Nancy. Advertising: Information or manipulation? Springfield, N.J: Enslow, 1999.

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6

Day, Nancy. Advertising: Information or manipulation? Springfield, N.J: Enslow Publishers, 1999.

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7

Boush, David M. Deception in the marketplace: The psychology of deceptive persuasion and consumer self protection. New York: Routledge, 2009.

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8

Who is afraid of fear appeals?: Persuasion and emotion in print advertising. Innsbruck: Institut für Sprachen und Literaturen der Universität Innsbruck, 2005.

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9

Goffman, Erving. Gender advertisements. Ann Arbor, Mich: University Microfilms International (U.M.I.),1993., 1993.

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10

Roxanne, Parrott, ed. Persuasive communication campaigns. Boston, Mass: Allyn and Bacon, 1993.

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11

Pfau, Michael. Persuasive communication campaigns. York, PA: Spectrum Publisher Services, 1992.

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12

Campaigning for hearts and minds: How emotional appeals in political ads work. Chicago: University of Chicago Press, 2006.

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13

Alvarez, Tomás. Vendedores de imagen: Los retos de los nuevos gabinetes de comunicación. Barcelona: Paidós, 1997.

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14

O'Reilly, Terry. The age of persuasion: How marketing ate our culture. Berkeley, CA: Counterpoint, 2010.

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15

Mike, Tennant, ed. The age of persuasion: How marketing ate our culture. Berkeley, CA: Counterpoint, 2010.

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16

Rank, Hugh. The pitch. 2nd ed. Park Forest, Ill: Counter-Propaganda Press, 1991.

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17

Kapferer, Jean-Noël. L' enfant et la publicité: Les chemins de la séduction. Paris: Dunod, 1985.

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18

Cossette, Claude. La publicité, déchet culturel. Sainte-Foy, Québec: Editions de l'IQRC, 2001.

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19

R, Pratkanis Anthony, ed. Sovremennye tekhnologii vlii Łanii Ła i ubezhdenii Ła: E pokha propagandy. 3rd ed. Sankt-Peterburg: Prai m EVROZNAK, 2008.

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20

Pratkanis, Anthony R. Age of propaganda: The everyday use and abuse of persuasion. New York: W.H. Freeman, 2001.

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21

Pratkanis, Anthony R. Age of propaganda: The everyday use and abuse of persuasion. New York: W.H. Freeman, 1992.

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22

Persuasive advertising for entrepreneurs and small business owners: How to create more effective sales messages. New York: Haworth Press, 1994.

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23

Carlos, Lomas. El espectáculo del deseo: Usos y formas de la persuasión publicitaria. Barcelona: Octaedro, 1996.

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24

Reklamnyĭ ta PR-dyskurs: Aspekty vplyvu : zbirnyk statteĭ. Kyïv: Vydavnychyĭ dim Dmytra Buraho, 2015.

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25

L' enfant et la publicité. Paris: Dunod, 1985.

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26

Ergeç, Nüket Elpeze. Televizyon reklamlarına yönelik şüphe: Ikna bilgi modelinin yorumlanması. Eskişehir: T.C. Anadolu Üniversitesi, 2004.

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27

The brain sell: When science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop. London: Nicholas Brealey Publishing, 2013.

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28

Thorson, Esther, and Margaret Duffy. Persuasion Ethics Today. Taylor & Francis Group, 2015.

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29

Hidden Persuasion: 33 Psychological Influences Techniques in Advertising. Bis B.V., Uitgeverij (BIS Publishers), 2014.

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30

Andrews, Marc, Matthijs van Leeuwen, and Rick van Baaren. Hidden Persuasion: 33 Psychological Influences Techniques in Advertising. Bis B.V., Uitgeverij (BIS Publishers), 2019.

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31

Persuasion Ethics Today. Routledge, 2015.

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32

Maslen, Andy. Persuasive Copywriting: Using Psychology to Influence, Engage and Sell. Kogan Page, 2016.

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33

Persuasive copywriting: Using psychology to influence, engage and sell. Kogan Page, 2015.

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34

Mitchell, Andrew A. Advertising Exposure, Memory and Choice. Taylor & Francis Group, 2016.

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35

1939-, Mitchell Andrew A., and Conference on Advertising and Consumer Psychology (8th : 1989 : Toronto, Ont.), eds. Advertising exposure, memory, and choice. Hillsdale, N.J: L. Erlbaum, 1993.

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36

Hamm, Jon, 1971- author of foreword, ed. Seducing strangers: How to get people to buy what you're selling. Workman Publishing Company, 2015.

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37

Maslen, Andy. Persuasive Copywriting: Cut Through the Noise and Communicate With Impact. Kogan Page, 2019.

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38

Maslen, Andy. Persuasive Copywriting: Cut Through the Noise and Communicate With Impact. Kogan Page, 2019.

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39

Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology). Lawrence Erlbaum, 2003.

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40

M, Scott Linda, and Batra Rajeev, eds. Persuasive imagery: A consumer response perspective. Mahwah, N.J: Lawrence Erlbaum Associates, 2003.

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41

Shrum, L. J. The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (Advertising and Consumer Psychology). Lawrence Erlbaum, 2003.

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42

Persuasive Imagery: A Consumer Response Perspective. Routledge, 2015.

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43

Brader, Ted. Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion). University Of Chicago Press, 2005.

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44

Soltuk komyunikeisyon kaeron: Kwanggo, hongbohak kaesol (Nanam sinso). Nanam, 1992.

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45

Advertising, Consumer Culture, and Canadian Society: A Reader. Oxford University Press, 2018.

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46

O'Reilly, Terry, and Mike Tennant. The Age of Persuasion: How Marketing Ate Our Culture. Counterpoint, 2011.

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47

Webs of influence: The psychology of online persuasion : the secret strategies that make us click. Pearson Education, 2017.

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48

Shrum, L. J. Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. Taylor & Francis Group, 2017.

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49

1932-, Tsuganesawa Toshihiro, and Satō Takumi 1960-, eds. Kōhō, kōkoku, puropaganda. Kyōto: Mineruva Shobō, 2003.

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50

J, Shrum L., ed. The psychology of entertainment media: Blurring the lines between entertainment and persuasion. Mahwah, N.J: Lawrence Erlbaum, 2004.

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