Academic literature on the topic 'Advertising photography'

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Journal articles on the topic "Advertising photography"

1

Kotsev, Angel. "The Rise of the Image Banks – a Threat for the Advertising Photography?" Sledva : Journal for University Culture, no. 39 (August 20, 2019): 36–47. http://dx.doi.org/10.33919/sledva.19.39.6.

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The study presented in this article is part of the topic The Impact of Image Banks on the Advertising Photography in Bulgaria, which in turn is part of the doctoral thesis Trends in the Development of Bulgarian Advertising Photography in the Period 2000 – 2017. The purpose of the research is to explore the trends in the selection of an advertising image, i.e. when the preferred images are from image banks and when they are custom-made. The survey will present the number of photographs in Bulgarian advertisements taken from an image bank and the amount of custom made ones. Another issue conside
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KARMALITA, Anatoliy, Vitalii KARPENKO, and Iryna ZAKRYZHEVSKA. "PHOTO AS A MEANS OF VISUALIZING ADVERTISING AND INCREASING IMPACT ON THE CONSUMER." Ukrainian Journal of Applied Economics and Technology 7, no. 1 (2022): 194–200. http://dx.doi.org/10.36887/2415-8453-2022-1-24.

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The article examines and analyzes the meaning of the image in the advertising message. In order to achieve effective communication with the consumer, it is advisable to use means of visual influence based on photography. Photography occupies a special place and plays an important role in the modern art of advertising. According to the marketing concept, if there is a product, then a buyer will definitely appear for it. In search of effective methods of influence on the consumer, they use means of visual pressure with the help of photography. The consumer's reaction to the visual component is m
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3

Dorofeeva, Yuliya, and Aleksey Moiseev. "Systematization of theory and methodology for teaching advertising and portrait photography based on the Russian experience." E3S Web of Conferences 210 (2020): 18112. http://dx.doi.org/10.1051/e3sconf/202021018112.

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This article aims at systematizing the key methods, principles, and approaches that underlie the proprietary integrated methodology for teaching advertising and portrait photography. Summarizing the authors’ wealth of educational expertise and successful experiments in teaching photography in Russia has become the primary objective of this article. The main research methods we employed were as follows: comparative analysis and pedagogical experiment (ascertaining, searching, educational). Findings: Essential aspects of the proprietary integrated methods of teaching advertising and portrait pho
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Bell, Amy. "Crime Scene Photography in England, 1895–1960." Journal of British Studies 57, no. 1 (2018): 53–78. http://dx.doi.org/10.1017/jbr.2017.182.

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AbstractThis article discusses the development of techniques and practices of murder crime scene photography through four pairs of photographs taken in England between 1904 and 1958 and examines their “forensic aesthetic”: the visual combination of objective clues and of subjective aesthetic resonances. Crime scene photographs had legal status as evidence that had to be substantiated by a witness, and their purpose, as expressed in forensic textbooks and policing articles, was to provide a direct transfer of facts to the courtroom; yet their inferential visual nature made them allusive and evo
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5

Li, Sijie. "The Role of Commercial Photography in E-Commerce." Financial Forum 9, no. 2 (2020): 133. http://dx.doi.org/10.18282/ff.v9i2.900.

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<p>Photographic technology has become increasingly mature and been widely used in various of business activities. From traditional advertising photography to online store photo gallery, the value of commercial photography in the business field has gradually increasing. With the analysis of the relationship between commercial photography and e-commerce, this article introduces the development history of commercial photography, and envisages its future application in the field of e-commerce.</p>
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Soshnikova, Irina Anatol'evna. "St. Petersburg’s ballet in fashion photography." Культура и искусство, no. 5 (May 2021): 25–36. http://dx.doi.org/10.7256/2454-0625.2021.5.35687.

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The subject of this research is the St. Petersburg’s ballet in interpretation of the masters of fashion photography. The goal of this article consists in the analysis of specificity of modern fashion photography, and examination of the phenomenon of reference to the theme of ballet on the example of works of the prominent fashion photographers, such as Richard Avedon, Patrick Demarchelier, Deborah Turbeville, as well as certain Russian photographers. Special attention is given to examination of fashion photography not so much as the genre of photographic art, but as an important adve
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7

Cronin, Anne M. "Researching Urban Space, Reflecting on Advertising." Space and Culture 14, no. 4 (2011): 356–66. http://dx.doi.org/10.1177/1206331211412278.

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This photo essay places into dialogue practices of photographing urban space and the market research practices of the U.K. outdoor advertising industry. It explores photography as a method for accessing understandings of cities, and it examines ways of analyzing the interplay between photographic practices and data gathered through ethnography. Through personal reflections on the research process, the essay considers the spatial practices of the outdoor advertising industry and how its billboards and panels act to space out cities and city imaginaries.
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Chandra, Aldi Amandha, and Pongky Adhi Purnama. "PHOTOGRAPHY ADVERTISING JAM TANGAN CASIO CLASSIC SEBAGAI MEDIA PROMOSI DI INSTAGRAM." Jurnal Dimensi Seni Rupa dan Desain 17, no. 2 (2021): 151–74. http://dx.doi.org/10.25105/dim.v17i2.8846.

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AbstractThis scientific assignment aims to be a promotional material on Instagram and the Casio Indonesia website. The objects used in this work are 8 (eight) Casio Classic watches. This work was carried out using literature study and observation methods. In doing this Final Project shows that photographing an object is not only about conveying a visual about something that is raised in photo media, but also how the photographer can convey the characteristics of each object, in this case the Casio Classic watch and can convey messages that are persuade (persuasively) into a work in the form of
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9

JOBLING, P. "Real Fantasies: Edward Steichen's Advertising Photography." Journal of Design History 11, no. 4 (1998): 349–51. http://dx.doi.org/10.1093/jdh/11.4.349.

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10

Blaszczyk, Regina Lee. "Real Fantasies: Edward Steichen's Advertising Photography." Technology and Culture 40, no. 3 (1999): 705–7. http://dx.doi.org/10.1353/tech.1999.0124.

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