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Journal articles on the topic 'Advertising photography'
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Kotsev, Angel. "The Rise of the Image Banks – a Threat for the Advertising Photography?" Sledva : Journal for University Culture, no. 39 (August 20, 2019): 36–47. http://dx.doi.org/10.33919/sledva.19.39.6.
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The study presented in this article is part of the topic The Impact of Image Banks on the Advertising Photography in Bulgaria, which in turn is part of the doctoral thesis Trends in the Development of Bulgarian Advertising Photography in the Period 2000 – 2017. The purpose of the research is to explore the trends in the selection of an advertising image, i.e. when the preferred images are from image banks and when they are custom-made. The survey will present the number of photographs in Bulgarian advertisements taken from an image bank and the amount of custom made ones. Another issue considered is at what stages of the working advertising process stock images appear. What is also discussed is whether the stock image generating industry is detrimental to customized advertising photography and if it provides additional business opportunity for advertising photographic studios. Through analysis and in-depth interviews with art directors, custom commercial photographers and stock image photographers, the research will attempt to present and systemize specific trends in the working process of advertising agencies on the Bulgarian market and how this affects the advertising photography in Bulgaria. The term advertising photography will be used in the sense of custom photography created for a particular advertising project, while the term stock photography will be used to define a photograph created without a specific assignment and of general commercial nature.
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KARMALITA, Anatoliy, Vitalii KARPENKO, and Iryna ZAKRYZHEVSKA. "PHOTO AS A MEANS OF VISUALIZING ADVERTISING AND INCREASING IMPACT ON THE CONSUMER." Ukrainian Journal of Applied Economics and Technology 7, no. 1 (January 26, 2022): 194–200. http://dx.doi.org/10.36887/2415-8453-2022-1-24.
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The article examines and analyzes the meaning of the image in the advertising message. In order to achieve effective communication with the consumer, it is advisable to use means of visual influence based on photography. Photography occupies a special place and plays an important role in the modern art of advertising. According to the marketing concept, if there is a product, then a buyer will definitely appear for it. In search of effective methods of influence on the consumer, they use means of visual pressure with the help of photography. The consumer's reaction to the visual component is more important than to the word. A person is configured in such a way that he reacts more quickly to the image of the object than to the text that describes it, viewing such advertising messages causes emotions, experiences that encourage the consumer to look for the advertised product. Thanks to the new trends in the development of visual design, the stylistic features of art photography in modern advertising practice are formed and developed. With the emergence of new requirements, the professional level of Ukrainian photographers is increasing. Today, they can simultaneously generate an idea, look for ways to develop it, and gradually implement it in practice. The effectiveness of photography as an advertising genre depends on the various techniques used in it. The photo can be black and white or colored. Black and white photography has the strongest expression of emotions and images. The photo advertiser determines the nature of the color solution, the size of the first and other plans of the image, the direction of the linear pattern, the contrast of color spots, rhythm and perspective. The freedom of improvisation is limited by the given subject, and this must be taken into account by the photographer. As a result of the development of the latest technologies, photographic equipment is being improved, which allows creating accurate images of the surrounding world, improving the technological process. In order to convey photo advertising to the consumer, it is necessary to choose a method successfully. In today's conditions, when choosing a site for an advertising campaign, one of the most effective tools is the Internet. After all, thanks to the development of technologies, the World Wide Web is not only constantly growing with new users, but it is also becoming more and more convenient for advertisers. Today, the Internet is the main channel for the distribution of advertising and one of the industries that demonstrate the most dynamic development of advertising, which is an integral part of a successful business. Keywords: photography, advertising, visualization, advertising photography, Internet.
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Dorofeeva, Yuliya, and Aleksey Moiseev. "Systematization of theory and methodology for teaching advertising and portrait photography based on the Russian experience." E3S Web of Conferences 210 (2020): 18112. http://dx.doi.org/10.1051/e3sconf/202021018112.
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This article aims at systematizing the key methods, principles, and approaches that underlie the proprietary integrated methodology for teaching advertising and portrait photography. Summarizing the authors’ wealth of educational expertise and successful experiments in teaching photography in Russia has become the primary objective of this article. The main research methods we employed were as follows: comparative analysis and pedagogical experiment (ascertaining, searching, educational). Findings: Essential aspects of the proprietary integrated methods of teaching advertising and portrait photography have been described; the global and domestic experience of teaching photography has been summarized. The proprietary integrated methods for teaching advertising and portrait photography has been tested by the authors in the systems of higher education, secondary vocational education, and continuing professional education in various fields and areas: design, computer graphics, art photography / photo art, the history, theory, techniques, and technology of photography, including advertising and portrait photography. The following institutions have become the main testing platforms: GOU VO MO Moscow State Regional University, the Arts and Design School under ANO VO Business and Design Institute, the School of ANOO VO Russian University of Cooperation under the Central Union of Consumer Societies of the Russian Federation (Centrosoyuz of Russia). The article suggests a classification of the aspects essential for advertising and portrait photography, provides recommendations for how to teach these types of photography, along with featuring the statistics on successful/failed students’ assignments and providing examples of copyrighted photographs taken for magazines.
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Bell, Amy. "Crime Scene Photography in England, 1895–1960." Journal of British Studies 57, no. 1 (January 2018): 53–78. http://dx.doi.org/10.1017/jbr.2017.182.
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AbstractThis article discusses the development of techniques and practices of murder crime scene photography through four pairs of photographs taken in England between 1904 and 1958 and examines their “forensic aesthetic”: the visual combination of objective clues and of subjective aesthetic resonances. Crime scene photographs had legal status as evidence that had to be substantiated by a witness, and their purpose, as expressed in forensic textbooks and policing articles, was to provide a direct transfer of facts to the courtroom; yet their inferential visual nature made them allusive and evocative as well. Each of four pairs of photographs discussed reflects a significant period in the historical evolution of crime scene photography as well as an observable aesthetic influence: the earliest days of police photography and pictorialism; professionalization in the 1930s, documentary photography, and film noir; postwar photographic expansion to the suburban and middle class, advertising images of the family and home; and postwar elegiac landscape photography in the 1950s and compassion shown to infanticidal mothers. Crime scene photographs also demonstrate a remarkable shift in twentieth-century forensic technologies, and they reveal a collection of ordinary domestic and pastoral scenes at the moment when an act of violence made them extraordinary.
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Li, Sijie. "The Role of Commercial Photography in E-Commerce." Financial Forum 9, no. 2 (July 16, 2020): 133. http://dx.doi.org/10.18282/ff.v9i2.900.
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<p>Photographic technology has become increasingly mature and been widely used in various of business activities. From traditional advertising photography to online store photo gallery, the value of commercial photography in the business field has gradually increasing. With the analysis of the relationship between commercial photography and e-commerce, this article introduces the development history of commercial photography, and envisages its future application in the field of e-commerce.</p>
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Soshnikova, Irina Anatol'evna. "St. Petersburg’s ballet in fashion photography." Культура и искусство, no. 5 (May 2021): 25–36. http://dx.doi.org/10.7256/2454-0625.2021.5.35687.
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The subject of this research is the St. Petersburg’s ballet in interpretation of the masters of fashion photography. The goal of this article consists in the analysis of specificity of modern fashion photography, and examination of the phenomenon of reference to the theme of ballet on the example of works of the prominent fashion photographers, such as Richard Avedon, Patrick Demarchelier, Deborah Turbeville, as well as certain Russian photographers. Special attention is given to examination of fashion photography not so much as the genre of photographic art, but as an important advertising tool. The relevance of fashion photography is associated with the increasing importance of visualization in life of a modern person; it plays a significant role in the social, cultural, and mythological life of the society. The article outlines the aspects of reference of fashion photographers to the theme of ballet; analyzes the peculiarities of using ballet images in photography; determines their role as a visual component of advertising campaigns in fashion industry; describes the advantages and effectiveness of their use in advertising and presentation of products. The author notes the frequency of referring to the theme of ballet in fashion photography, which leads to the increase of its artistic and cultural significance.
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Cronin, Anne M. "Researching Urban Space, Reflecting on Advertising." Space and Culture 14, no. 4 (September 19, 2011): 356–66. http://dx.doi.org/10.1177/1206331211412278.
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This photo essay places into dialogue practices of photographing urban space and the market research practices of the U.K. outdoor advertising industry. It explores photography as a method for accessing understandings of cities, and it examines ways of analyzing the interplay between photographic practices and data gathered through ethnography. Through personal reflections on the research process, the essay considers the spatial practices of the outdoor advertising industry and how its billboards and panels act to space out cities and city imaginaries.
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Chandra, Aldi Amandha, and Pongky Adhi Purnama. "PHOTOGRAPHY ADVERTISING JAM TANGAN CASIO CLASSIC SEBAGAI MEDIA PROMOSI DI INSTAGRAM." Jurnal Dimensi Seni Rupa dan Desain 17, no. 2 (February 16, 2021): 151–74. http://dx.doi.org/10.25105/dim.v17i2.8846.
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AbstractThis scientific assignment aims to be a promotional material on Instagram and the Casio Indonesia website. The objects used in this work are 8 (eight) Casio Classic watches. This work was carried out using literature study and observation methods. In doing this Final Project shows that photographing an object is not only about conveying a visual about something that is raised in photo media, but also how the photographer can convey the characteristics of each object, in this case the Casio Classic watch and can convey messages that are persuade (persuasively) into a work in the form of Advertising Photography. The resulting photos are aimed at increasing individual buying interest in the Casio classic watch.Keywords: photography, advertising photography, casio classic watches, instagram promotion mediaAbstrakKarya Tugas Ilmiah ini bertujuan untuk menjadi bahan promosi di instagramdan website casio Indonesia. Obyek yang digunakan dalam karya ini adalah jam tangan Casio Classic sejumlah 8 (delapan) buah. Karya ini dilakukan dengan menggunakan metode studi pustaka dan observasi. Dalam mengerjakan Tugas Akhir ini menunjukkan bahwa memotret suatu obyek bukan hanya sekedar menyampaikan secara visual mengenai suatu objek yang diangkat dalam media foto, namun juga bagaimana fotografer dapat menyampaikan karakteristik dari setiap obyek. Dalam hal ini jam tangan Casio Classic dapat menyampaikan pesan-pesan yang bersifat membujuk (persuasif) ke dalam sebuah karya berupa advertising photography. Foto yang dihasilkan bertujuan untuk meningkatkan minat beli individu terhadap jam tangan casio classic..
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JOBLING, P. "Real Fantasies: Edward Steichen's Advertising Photography." Journal of Design History 11, no. 4 (January 1, 1998): 349–51. http://dx.doi.org/10.1093/jdh/11.4.349.
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Blaszczyk, Regina Lee. "Real Fantasies: Edward Steichen's Advertising Photography." Technology and Culture 40, no. 3 (1999): 705–7. http://dx.doi.org/10.1353/tech.1999.0124.
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La, Kristie. "“Enlightenment, Advertising, Education, Etc.”: Herbert Bayer the Museum of Modern Art's Road to Victory." October 150 (October 2014): 63–86. http://dx.doi.org/10.1162/octo_a_00201.
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“In the beginning was virgin land and America was promises.”2 So began the text panel located in the opening panorama of the photo exhibition Road to Victory: A Procession of Photographs of the Nation at War that the Museum of Modern Art organized in 1942 and circulated between 1943 and 1945. Years before Edward Steichen became curator of photography at MoMA and organized the global blockbuster exhibition The Family of Man, he combed government, press, and corporate archives to select the photographs for Road to Victory, his first curatorial project at the museum. Encircling the opening text were large photographic panels of picturesque landscapes, stern Native Americans, and a few buffalo. The largest panel—of pristine mountain valleys—was sixteen by twelve feet, making the viewer about the same height as the three portraits of Native Americans. Exhibition designer Herbert Bayer, recent Austrian émigré and former Bauhaus master, removed the walls from the second floor of the museum, using the large-scale photographs to structure the exhibition architecturally. Arranged in a semicircle, these opening panels welcomed the viewer and urged him to follow the curve into the exhibition.
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Sim, Hyun Jun, Jia Wei Liu, Sang Hyuk Shin, Jong Yoon Lee, and Jang Sun Hong. "A Study on Consumer’s Subjectivity About Advertising Photography Visual: Focusing on Winners of International Advertising Photography Competition." Korea Jouranl of Communication Studies 28, no. 1 (February 28, 2020): 153–79. http://dx.doi.org/10.23875/kca.28.1.6.
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Beldea, Alex. "Digital Intifada: Photography as Protest in Palestine." Protest, Vol. 4, no. 2 (2019): 56–61. http://dx.doi.org/10.47659/m7.056.art.
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A myriad of images inundates us daily with sequences from a more or less proximate reality, leaving us with the task of negotiating our responses to these representations that empathically seek our attention. The images that we encounter arrive in various forms on various platforms: advertising photographs, surveillance images, selfies, pictures of war or citizen photographs… In the midst of this new and dynamic representational landscape, independent activist groups and photographers documenting injustices around the world have become more prevalent, taking advantage of accessible means of photographic capture and of the possibility for immediate sharing of images with the world. Palestine is one of the places where injustices happen on a daily basis, leaving Palestinians with few and unequal means to respond with a counter narrative. This new online reality with its social media platforms has its own limitations but it is now an important part of their resistance, with photography being used as a form of protest. Citizen and independent photographers, such as Janna Tamimi and the Activestills group, are using these online channels to attest to injustice and oppression themselves, regardless of the presence of the photojournalist as a witness. The professional stance of photojournalists and their objective observations are assumptions that have been fading out, motivating non-professionals from Palestine, and other places, to disseminate imagery with the hope to be seen and to be heard. Keywords: Citizen Photography, new media, Palestine, protest, social media
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Chen, Fenglei, Khunanan Sukpasjaroen, and Thitinan Chankoson. "Influence of light and color of advertising photography on consumers’ purchase intention." Innovative Marketing 18, no. 4 (December 28, 2022): 215–31. http://dx.doi.org/10.21511/im.18(4).2022.18.
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With the rapid progress of information technology, short video advertising has flourished, and the performance of advertising images can stimulate consumers’ purchase behavior through short video platforms. Drawing on stimulus-organization-response (S-O-R) theory, this study explored the moderating role of short video platforms on the relationship between light and color of advertising photography and brand image and the mediating role of brand image between light and color and consumers’ purchase intention. The data were collected using a questionnaire focusing on consumers who purchased detergent products in major supermarkets in East China. The survey covered 200 respondents from different industries, genders, and education levels in various provinces and cities in East China. Collected data were analyzed using regression analysis. It was found that the light and color of advertising photography have a facilitating effect on consumers’ purchase intention. Furthermore, brand image mediates the relationship between light and color and consumers’ purchase intention. Finally, short video platforms can moderate the relationship between light and color and brand image. This study will encourage scholars to use the S-O-R model in academic research to investigate how advertising affects consumers’ purchase intention and guide companies to use short video platforms to advertise and increase product sales. AcknowledgmentThis paper is part of the Doctor of Philosophy Program in Management, Chakrabongse Bhuvanarth International Institute for Interdisciplinary Studies (CBIS), Rajamangala University of Technology Tawan-OK, Thailand. The researchers would like to thank all cited experts that contributed to this study.
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Brown, Elspeth H. "Rationalizing Consumption: Lejaren à Hiller and the Origins of American Advertising Photography, 1913–1924." Enterprise & Society 1, no. 4 (December 2000): 715–38. http://dx.doi.org/10.1093/es/1.4.715.
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The reasons why photographic illustration was generally avoided by American print advertisers before 1913, even though halftone technology had made such illustration economically advantageous, have not been adequately explored. This article explains that art directors initially avoided the medium because of its slavish dependence on material reality. Photography offered too much detail; it seemed incapable of the abstraction or idealization necessary for “capitalist realism.” The change in this outlook can be dated from the work of Lejaren à Hiller, who, borrowing fine art aesthetics and techniques from pictorialist photography, established the medium as suitable for the complex visual and narrative strategies required by the social tableaux advertising of the period.
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Snyder, Robert E. "Margaret Bourke-White and the Communist Witch Hunt." Journal of American Studies 19, no. 1 (April 1985): 5–25. http://dx.doi.org/10.1017/s0021875800020028.
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Margaret Bourke-White (1904–1971) has been called “the most famous woman photographer” and “the finest woman photographer of our times.” Indeed, in a photographic career that spanned nearly five decades, Bourke-White demonstrated great professional versatility, registered many photographic firsts, and in a male-dominated field set standards by which others were measured. During the 1920s, Bourke-White carved out her first reputation in architectural and industrial photography. Her pictures of steel mills, shipyards, packing houses, logging camps, quarries, auto plants, skyscrapers, banks, and terminals captured the atmosphere of the industry and the dynamics of the capitalist system. Her industrial photography was of such outstanding quality that, as one critic observed, it “transformed the American factory into a Gothic cathedral.”Henry Luce was so impressed by her early work that he hired her as the first photographer for his business magazine Fortune. Under a unique arrangement she was allowed six months out of the year to pursue her own private studio practice for advertising agencies and corporations. When Henry Luce added the pictorial magazine Life to his growing publishing empire in the 1930s, he selected Margaret Bourke-White to become one of the four original staff photographers. At Life she established the tradition of negatives printed full frame and proved by black borders, and pioneered the synchronized multiple flash picture. Bourke-White revealed the range of her photographic talents in photo essays, murals, and documentary travelogues. “As a result of her twelve- and fourteen-page essays,” Carl Mydans noted, “her monumental work became known throughout the world — beyond that of any other photographer.”
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Hurst, Rachel Alpha Johnston. "Collapsing the Surfaces of Skin and Photograph in Cosmetic Minimally-Invasive Procedures." Body & Society 24, no. 1-2 (April 5, 2018): 175–92. http://dx.doi.org/10.1177/1357034x18766289.
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This article proposes that cosmetic minimally-invasive procedures – Botox injections, soft-tissue fillers, microdermabrasion, chemical peels and laser treatments – are an under-researched area and provide a number of promising paths for skin studies research. I argue that cosmetic minimally-invasive procedures collapse the difference between the surfaces of the photograph and the skin – the primary surfaces of cosmetic surgery – more successfully than cosmetic surgical procedures. More precisely, I maintain that the difference between photograph and skin is collapsed in two ways: first, through narrating the transformation of the skin’s surface in a way that more closely matches the photographic promises of the cosmetic surgery industry; and, second, by depicting the surgical penetration of the skin through advertising photography. The article concludes by suggesting that further investigation into cosmetic minimally-invasive procedures could offer a new way to think about relationships between ‘normative’ and ‘non-normative’ skin modification practices.
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Detta, Harinnita, Zulaikha Shabrina Samsulhadi, Georgius Jonathan, and Ahmad Iqbal Syarib. "Effect of Colorful Food Photography and Consumer Intentions to Purchase Food and Beverages." Eduvest - Journal of Universal Studies 4, no. 4 (April 20, 2024): 1678–88. http://dx.doi.org/10.59188/eduvest.v4i4.1056.
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This study intends to look into how consumers are affected differently by food advertising utilizing monochrome and colorful images in terms of pleasure, arousal, and buy intention. A design study was carried out randomly with 101 participants from various residences in Jabodetabek Area (Jakarta, Bogor, Tangerang, Bekasi), Indonesia. Participants voluntarily exposed themselves to food advertisements. According to this study, employing either monochrome or colourful food photography can positively influence customer’s intentions to purchase foods and beverages. The results demonstrate that colourful food photography increases customer buy intentions by making food products more enticing and beautiful. One of the few research projects comparing the effect of colorful food photography as an advertising and consumer intentions to purchase food and beverages. The previous understanding of the significance of visuals in social media advertising is also expanded by this research.
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Arumsari, Rizki Yantami, and Jiwa Utama. "KAJIAN PENDEKATAN VISUAL IKLAN PADA INSTAGRAM." Jurnal Bahasa Rupa 2, no. 1 (October 28, 2018): 52–58. http://dx.doi.org/10.31598/bahasarupa.v2i1.230.
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Social media technology as a medium of communication has progressed quite rapidly and has a significant role for human life until 2018. One of the role of social media that feels quite influential is to help businesses in advertising their products. Although Instagram provides Ads features for business people, but they do not always use the Ads feature to advertise their products. Most of them just use personal accounts and display photos of their products to advertise. The technique they use in advertising is pure photography, digital imaging, and photography combined with text. Despite having a technique quite different from conventional advertising in general, the businessman can still advertise his product even very helpful in the sale of its products. It will provide a different persuasive approach for those who see it. Through observation, literature studies and interviews, attempts are made to elaborate the persuasiveness resulting from the visual approach commonly found in Instagram. The results of this study indicate that visual advertising using photography approach but without mentioning tagline that reflects positioning as product differentiator. The approach is used based on the main needs of social media Instagram which prioritizes the photo as a medium of communication.
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Sufyan Ramish, Muhammad, Muhammad Qamar Zia, Ummi Naiemah Saraih, Julinawati Suanda, and Junaid Ansari. "Does visual appeal moderates the impact of attitude towards advertising on brand attitude, attachment and loyalty?" ReMark - Revista Brasileira de Marketing 22, no. 3 (October 2, 2023): 1250–75. http://dx.doi.org/10.5585/remark.v22i3.22160.
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Purpose – The aim of this study is to investigate the influence of consumers’ attitude towards advertising on brand attitude, brand loyalty and brand attachment. The study delineates two pathways; the first is an indirect link of attitude towards advertising on brand attachment and brand loyalty through brand attitude, while the second pathway focuses on the moderating role of visual appeal of stock photography on the relationship between attitude towards advertising, brand attitude, brand loyalty and brand attachment. Design/methodology/approach – The data of study were gathered in two-time lags from 431 customers of Islamic banks in Pakistan. The proposed hypotheses were examined using structural equation modeling. Findings – The finding of the study revealed that attitude towards is indirectly related to brand loyalty and brand attachment through brand attitude. The study also found that attitude towards advertising is positively related to brand attitude, brand loyalty and brand attachment and these paths also moderated by visual appeal of stock photography. Practical implications- The paper provides guidelines to the advertiser and management of Islamic banks to decide to attract more customers with low cost by focusing on visual appeal of stock photography. Originality/value – Previous studies have overlooked the potential influence of attitude towards advertising on brand loyalty and brand attachment through brand attitude. The current study addresses this gap by examining brand attitude as a mediator between these relationships. The study also explored the moderating role of visual appeal in explaining the consumers’ attitude towards advertising and brand.
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Ezzat, Rania. "Enhancing the Advertising Message through the Conceptual Photography." Journal of Art, Design and Music 1, no. 2 (July 17, 2022): 120–34. http://dx.doi.org/10.55554/2785-9649.1008.
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Carmin, James H. "REAL FANTASIES: EDWARD STEICHEN'S ADVERTISING PHOTOGRAPHY. Patricia Johnston." Art Documentation: Journal of the Art Libraries Society of North America 17, no. 2 (October 1998): 61–62. http://dx.doi.org/10.1086/adx.17.2.27948980.
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Page, Janis Teruggi. "Myth and Photography in Advertising: A Semiotic Analysis." Visual Communication Quarterly 13, no. 2 (June 2006): 90–109. http://dx.doi.org/10.1207/s15551407vcq1302_3.
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Hans Putra Adhi and Tinuk. "Photography Service Booking System." Formosa Journal of Computer and Information Science 2, no. 2 (August 25, 2023): 195–208. http://dx.doi.org/10.55927/fjcis.v2i2.5588.
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Development of booking information system is a computer technology development that will help and ease human works. This research is focused at the Aditya Production photo studio owned by researcher’s friend. Aditya Production is in need of a system that can help advertising and communicating with customer. Researcher hoping that this system could help Aditya Production to advertise their photography services and ease customer’s access to gain help from professional photo studio. Designing the booking system starts with making program design using activity diagram, administrator and customer navigation system. This system’s made using Google Web Design. Waterfall Research and descriptive method are used in this research
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Wulan, Evi Retno. "Written Approval for Commercialization of Portrai Photography: A Study of Law No. 28 of 2014 in the context of Improving the Distro Business in Indonesia." IJEBD (International Journal of Entrepreneurship and Business Development) 5, no. 4 (July 31, 2022): 759–63. http://dx.doi.org/10.29138/ijebd.v5i4.1909.
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Purpose: The purpose of this research is to examine the rules of written approval for the Commercialization of Portrait Photography as contained in Article 12 Paragraph (1) of the Copyright Law No. 28 of 2014 in the context of Improving the Distro Business in Indonesia.
Design/methodology/approach: The type of legal research used is normative juridical research. The approach used in this research is the statutory approach and the conceptual approach. The sources of legal materials used in this doctrinal research consist of primary legal materials and secondary legal materials. The collected legal materials will be analyzed in a qualitative normative manner by reviewing, interpreting, and constructing statements contained in in-laws and regulations and other legal documents related to issues related to photo commercialization.
Findings: Given the increasing competition in the business world, many creative business actors make their productions interesting, one of which is done by making t-shirts with portraits of artists and public figures obtained from the photographer who took the photo shoot. For example, example, a photographer takes a photo of an artist and uses it to line up his photo studio by making advertisements or billboards for the artist's portrait in his photo studio and has obtained permission from the artist, then the photographer sells the results of his work to the person, who by that person takes the portrait of the artist in the photo. fit on t-shirts to produce and sell. In this case, the photographer and the person who bought the photographer's portrait (portrait photography) violated copyright because the commercialization of portrait photography contained in the t-shirt was carried out without written permission from the person being photographed, while the regulation of portrait commercialization in Law No. 28 the year 2014 concerning Copyright, permission or approval of the person being photographed is only limited to commercialization for advertising and billboards, even though there are economic benefits that the t-shirt seller gets from the sale of the t-shirt and in fact, the t-shirt sells because the buyer bought the t-shirt because of the artist's portrait. in the shirt.
Paper type: Research paper
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Langendorf, Richard. "The art of persuasion: A history of advertising photography." Computers, Environment and Urban Systems 15, no. 1-2 (January 1991): 78–79. http://dx.doi.org/10.1016/0198-9715(91)90074-n.
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Macey, Dan. "Blood, Sweat, and Tweezers: The Morality of Food Photography." Gastronomica 19, no. 2 (2019): 56–59. http://dx.doi.org/10.1525/gfc.2019.19.2.56.
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A commercial food stylist comes to terms with the morality and ethics of having animals slaughtered for the sake of photographing them. The issue is addressed in the context of broader food waste issues surrounding the business of photographing food for commercial advertising purposes.
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Kurniawan, Ivan, and Dinar Lestari. "Advertising an Sub Culture Food: Arm Burger as ‘Underground Meal’." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 6 (March 31, 2023): 268–80. http://dx.doi.org/10.34010/icobest.v4i.376.
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Food sources in food products greatly help the economy in Indonesia, especially in the city of Bandung, thus making culinary products increasingly mushrooming in the community. One of the entrepreneurs in the city of Bandung in food products is Army Zein as the owner of Arm Burger in Bandung since 2017. Arm Burger products have a different concept from other products, because they have an underground music theme. In the process of preparing this design focuses on visual photography on Arm Burger products to avoid a broader discussion. The purpose of this design is to provide a burger image with a strong underground music theme to potential consumers, through visual advertising on social media, to be more interested and make potential consumers want to buy Arm Burger products. The data collection process used in this design uses qualitative methods based on facts that will be developed again. The results obtained in this design are that there are still many people who do not know and think that Arm Burger product photography does not illustrate the theme of underground music. Through the visual design of Arm Burger product photography advertisements, it is hoped that the visual image of underground music can be conveyed better.
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Beom, Seo Hee, and Eun Hyuk Yim. "Artistic Expression in the Fashion Advertising Photography of Juergen Teller." Korean Society of Fashion Design 17, no. 4 (December 31, 2017): 1–17. http://dx.doi.org/10.18652/2017.17.4.1.
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Dahlgren, Anna. "Commercial Realism: Concepts on Photography in Advertising in the 1930s." Konsthistorisk Tidskrift/Journal of Art History 76, no. 3 (September 2007): 135–46. http://dx.doi.org/10.1080/00233600701544682.
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Salas, Xavier Motilla, and Sara González Gómez. "RESEARCH AND TEACHING WITH PHOTOGRAPHS: HISTORICAL AND EDUCATIONAL PHOTOGRAPHY RESOURCES IN ILLUSTRATED MAGAZINES (MAJORCA, SPAIN, 1902-1936)." História da Educação 22, no. 56 (December 2018): 38–56. http://dx.doi.org/10.1590/2236-3459/79878.
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Abstract The origins of the illustrated press on the island of Majorca (Spain) date to the last two decades of the 19th century when visual records received a major push thanks to the consolidation of new graphic printing techniques, favouring more illustration and photography in the local press - an aspect that further strengthened in the early 20th century in news magazines. Subsequently, and running parallel to the development of international print media, photography was introduced into different media publications in Majorca, often adopting the term 'illustrated magazine'. And the news reports in these general or specialised illustrated publications are precisely where we come across different photographic and/or photojournalism reports on schools and education in general in Majorca, as well as illustrated advertising for education establishments. This article will offer an approach and analysis of the photographic resources contained in the different illustrated magazines on the island from the first three decades of the 20th century. We will also look at the image of schools from the period and the out-of-school education they provided, as well as the possible potential and uses the images represent for didactics in the history of education field.
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Vujović, Marija, and Marta Mitrović. "Ethical standards and photography in newspapers." Zbornik radova Pravnog fakulteta Nis 62, no. 99 (2023): 207–21. http://dx.doi.org/10.5937/zrpfn0-45907.
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Newspaper photography is a very common and important media content that initially attracts the readers' attention and thus influences their opinions about the depicted events. The study of visual content in the media is increasingly important in media theory. Visual content is becoming more dominant because it can efficiently convey a lot of information due to the absence of language barriers. Thus, adherence to professional standards in the publication of newspaper photographs is very important. In Serbia, the only document that regulates the ethical standards of newspaper photography is the Journalists' Code of Ethics, but it is not legally binding on the editorial policy of the media. The consequences of violating its provisions are public warnings issued by the Press Council, an independent self-regulatory body. The results of a quantitative and qualitative analysis of newspaper photographs published in three daily newspapers (the serious broadsheet daily Politika, the semi-tabloid Blic, and the tabloid Kurir) have shown to what extent the ethical standards are respected in practice. The research was conducted in the first week of April 2023. The analysis included all photos published during this period, except advertising photos. The analysis of newspaper photos included the following criteria defined in the Journalists' Code of Ethics: whether there is a clear distinction between a documentary photograph and a photo-shopped image; whether the illustrative role of a photo is emphasized when it is not taken directly at the scene of the event; whether the source/authorship of the photo is indicated; whether the principle of presumption of innocence has been applied and whether the privacy and identity of the victim or the suspected offender have been respected (e.g. by not publishing photos) even if the offender has pleaded guilty, until the moment of rendering the final court judgment; whether the published photos were taken with hidden cameras; and whether the photos contain inappropriate, disturbing and pornographic content. The article is based on the hypotheses that ethical standards are not fully met in the newspapers under consideration, that there are more violations of ethical standards in the semi-tabloid and tabloid newspapers, and that the most common violations entail the failure to credit the source or authorship of the photo and disregard for the presumption of innocence and the right to privacy.
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West, Caroline. "The Lean In Collection: Women, Work, and the Will to Represent." Open Cultural Studies 2, no. 1 (November 1, 2018): 430–39. http://dx.doi.org/10.1515/culture-2018-0039.
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Abstract In February 2014, Getty Images, the largest international stock photography agency, and LeanIn. org, Facebook COO Sheryl Sandberg’s women’s empowerment foundation, announced a new partnership that aimed to change the way women are portrayed in stock photography. The “Lean In Collection” with Getty seeks to challenge visual gendered stereotypes ascribed to both sexes in the daily life of work, home, and family life in advertising imagery. While the overarching ambition of gender empowerment implicit in the mission of Lean In is a worthwhile goal, I look to the problematic relationship rooted in the partnership between Lean In’s gender empowerment initiative and the role of Getty Images in trafficking aesthetic stereotypes for profit. Using methods of visual analysis and feminist critique, I argue that the photographs idealise a concept of female empowerment that is steeped in the rationale of neoliberal economics, which narrowly circumscribes gender citizenship according to the mandates of market logic. The Lean In Collection describes gender equality not as a right of citizenship procured by the state, but as a depoliticised and individualised negotiation.
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Wang, Meiqin. "Advertising the Chinese dream: Urban billboards and Ni Weihua’s documentary photography." China Information 29, no. 2 (May 12, 2015): 176–201. http://dx.doi.org/10.1177/0920203x15582023.
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Laberge, Yves. "EARLY PIONEERING ADVERTISING PHOTOGRAPHY edited by Vladimir Birgus, and Jan Mlcoch." Art History 31, no. 3 (June 2008): 411–12. http://dx.doi.org/10.1111/j.1467-8365.2008.00620.x.
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Boonlue, Surapon, Paitoon Sinlarat, Suthin Rojprasert, and Jariya Neanchaleay. "Designing and Implementing Constructionist Learning in a Blended Advertising Photography Course." International Journal of Technology Enhanced Learning 1, no. 1 (2018): 1. http://dx.doi.org/10.1504/ijtel.2018.10018375.
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Rojprasert, Suthin, Jariya Neanchaleay, Surapon Boonlue, and Paitoon Sinlarat. "Designing and implementing constructionist learning in a blended advertising photography course." International Journal of Technology Enhanced Learning 12, no. 1 (2020): 20. http://dx.doi.org/10.1504/ijtel.2020.103813.
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Yin, Xing, Xiao Xiu Hao, and Cheng Sun. "Study on the Printing Quality Evaluation Parameters of Inkjet PP Synthetic Paper." Applied Mechanics and Materials 469 (November 2013): 372–76. http://dx.doi.org/10.4028/www.scientific.net/amm.469.372.
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IIndoor photo has been widely used in products of shopping malls publicity, light box advertising, wedding photography, posters, engineering and landscape effect picture, digital photo album, art photo, antiquing canvas and window advertising. PP synthetic paper which was the most common indoor photo materials was selected as the research object, and it was printed by the photo printing machine. A series of experiments were carried out according to its printability. The main parameters of PP synthetic paper such as solid density, dot gain and relative contrast were tested, which provided a theoretical and practical basis for digitization of indoor photo.
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M. Nashoihul Ibad. "SEMIOTICS ADVERTISING TOURISM TO BROMO THROUGH CV INSTAGRAM POSTS. INHABIT RAYA GROUP." Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam 4, no. 1 (April 30, 2021): 1–13. http://dx.doi.org/10.38073/wasilatuna.v4i1.552.
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Abstract
This article explores the semiotics of CV's Instagram content. Huni Raya is a medium of advertising travel services that it offers to internet users / to obtain consumers. This research aims to uncover the persuasive meaning of CV Instagram posts. Huni Raya to attract tourist consumers to Bromo. This research included qualitative research using John Fiske's semiotics theory. The analysis unit studied is a persuasive message in a CV Instagram post. Huni Raya, Representative from the point of view of photography results and the meaning that Bromo Tourism is beautiful and beautiful so it is very good for tourists to visit. Data was obtained using observation, interviews, and studies of relevant literature by the formulation of the problem. Based on the data obtained, the results of this study explain the meaning of persuasive messages in CV post ads. Huni Raya shows the beauty and beauty of Bromo is very worthy to be used as a tourist spot. Tourism in Bromo some values make tourists can feel the natural nuances, the beauty of sunrise, tranquility, refreshing the brain. The results of advertising photography on Instagram CV. Huni Raya is good enough and satisfying to attract consumers to Bromo.
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WILKINSON, H. "'The New Heraldry': Stock Photography, Visual Literacy, and Advertising in 1930s Britain." Journal of Design History 10, no. 1 (January 1, 1997): 23–38. http://dx.doi.org/10.1093/jdh/10.1.23.
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Mendelson, Jordana. "DESIRE AT THE KIOSK: PUBLICITY AND BARCELONA IN THE 1930S." Catalan Review 18, no. 1-2 (January 1, 2004): 191–207. http://dx.doi.org/10.3828/catr.18.1-2.13.
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Publicity in Barcelona during the 1930s generated some remarkable examples of visual modernity that at the same time function as indicators of a widespread cultural practice motivated by the intersection of applied psychology and photographic experimentation. One of the foremost theoreticians and practitioners of the use of photography in advertising was Pere Català-Pic, who through his involvement with the Generalitat’s Institut Psicotècnic was also a leader in the rationalization and teaching of publicity. This essay examines Català-Pic’s work in the light of his critical writings on the phototechnician and his central role in the transformation of commercial publicity into political propaganda during the Civil War, a process that drew upon the debates of the previous decade and that is illuminated through the study of Català-Pic’s public and private correspondence with Pedro Prat-Gaballí.
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Laing, Morna. "Rewriting Lolita in fashion photography: Candy, consumption, and dying flowers." Sexualities 23, no. 5-6 (January 30, 2018): 717–38. http://dx.doi.org/10.1177/1363460717736719.
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Since the release of Kubrick's film in 1962 visual representations of Lolita have proliferated. Yet, such visualisations tend to re-signify ‘Lolita’, departing significantly from the way she is constructed in Nabokov's novel. This article considers why the figure of ‘Lolita’ fits so seamlessly into the logic of the fashion media in the West. It points to the fashion industry's fixation with the ‘woman-child’ and infantilisation, as well as the centrality of clothing and consumption in Nabokov's novel. Particular attention is paid to Marc Jacobs’ advertisement for Oh, Lola!, banned in the UK by the Advertising Standards Agency in 2011. Methodologically, the article presents visual analysis alongside findings from audience studies conducted with female participants.
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Sultze, Kimberly. "Women, Power, and Photography in the New York Times Magazine." Journal of Communication Inquiry 27, no. 3 (July 2003): 274–90. http://dx.doi.org/10.1177/0196859903252849.
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This case study is a cultural analysis of The New York Times Magazine 2001 special photography issue on women and power. Drawing from semiotic and feminist theories and critical frameworks, the author analyzes the magazine's treatment of the topic of gender and power, and compares it to existing concerns about stereotyped portrayals of women in mass media. The author argues that significant factors are prohibiting the magazine's treatment of the topic from being a significantly new or reconfigured vision: tensions between the magazine's editorial and advertising content, as well as a recurring emphasis on the importance of physical attractiveness and passivity, even for powerful women. In light of these findings, the author considers existing critical perspectives on how restricted depictions of women might begin to be changed.
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Prabowo, Apriliyadi Anugeraha, Wahyu Widiastuti, and Yuliati. "Strategi Promosi Studio Foto Ady_Photography Dalam Menarik Minat Konsumen." Jurnal Kaganga: Jurnal Ilmiah Sosial dan Humaniora 6, no. 1 (April 10, 2022): 10–19. http://dx.doi.org/10.33369/jkaganga.6.1.10-19.
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Tujuan penelitian ini untuk mengetahui bagaimana strategi promosi studio foto Ady Photography dalam menarik minat konsumen. Jenis penelitian ini adalah penelitian kualitatif. Penelitian ini menggunakan Teori Bauran Promosi (Promotion Mix), yaitu Periklanan (Advertising), dan Promosi penjualan (Sales Promotion). Dalam penelitian ini peneliti menggunakan Teknik pengumpulan data dengan cara observasi, wawancara mendalam dan dokumentasi. Teknik analisis data, yaitu reduksi data, penyajian data, penarikan data, penarikan kesimpulan serta menguji keabsahan data penelitian maka peneliti menggunakan Teknik triangulasi. Informan penelitian ditentukan dengan Teknik Purposive sampling. Hasil penelitian ini menunjukan bahwa strategi Bauran Promosi (Promotion Mix) yang telah di terapkan oleh studio foto Ady Photography bahwa berhasil dalam menarik minat konsumen pada jasa yang ditawarkan. Hal ini ditunjukkan oleh tanggapan para informan tentang strategi promosi yang dilakukan oleh studio foto Ady PhotographyKata Kunci : Fotografi, Pemasaran, Instagram
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Akhiyar, Dinul, Vivi Nila Sari, and Abulwafa Muhammad. "Analysis and Development of Marketing for the Creative Industry of West Sumatra Based on E-Commerce with the Concept of Customer Relationship Management (Crm) (Analisa Dan Pengembangan Pemasaran Industri Kreatif Sumatera Barat Berbasis E-Commerce Dengan K." Jurnal KomtekInfo 6, no. 2 (November 19, 2019): 144–54. http://dx.doi.org/10.35134/komtekinfo.v6i2.53.
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West Sumatra is an area in Indonesia that has many Creative Industries, this is the reason the government places representatives of the Ministry of Creative Industries in this region. This is done to foster, oversee and develop the Creative Industries that exist today. The Creative Industries that exist today are very diverse there are 15 fields that are very potential to be developed in Indonesia, Advertising (Advertising), Architecture, Art Goods Market, Crafts (Craf), Design, Video, Film, Photography, Interactive Games (Games), Music , Performing Arts (Showbiz), Publishing and Printing, Computer and Software Services, Television and Radio (Broadcasting), Research and Development (R&D), Culinary. Of the 15 creative industries in Indonesia for the West Sumatra region there are 9 sub-sectors of potential creative industries, namely, fashion, culinary, handicraft, music, performing arts, photography, design, animation, and film, but not all creative industry sectors it is developing so that it has an impact on the marketing of its products. For this reason, it is necessary to analyze and develop the marketing of creative industries in West Sumatra that prioritizes the concept of Customer Relationship Management (CRM) so that marketing concepts that have the potential to increase marketing of creative industry products will be known. Especially now that the Provincial Government is developing the Halal Tourism Industry, of course in this field there a re very many opportunities for the development of the Creative Industries
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Pryshchenko, Svitlana, Yevgen Antonovych, and Andryi Petrushevskyi. "A visualization of the energy-saving problems." E3S Web of Conferences 250 (2021): 07005. http://dx.doi.org/10.1051/e3sconf/202125007005.
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This paper focuses on the visualization of eco problems and the latest green technologies, including energy-saving. Today, there are four color-graphic means in advertising: photography, graphics (drawing or computer graphics), font compositions, and often a combination of these. Our study considers the imagery and stylistics of eco poster as a type of public advertising, and ascertains that in the subject of energy-saving a light bulb as the visual stereotype prevails. The paper indicates the importance of system design thinking, the use of creative approaches in the educational process of designers (metaphor, metonymy, hyperbole, association, allegory also) in creating social appeals for a wide audience – from young children to the older generation. Moreover, it emphasized the social value of design, and the aesthetic, moral as well as communicative aspects of visual information of environmental orientation within the context of this study.
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Segovia-Aguilar, Blas. "Approaching magazine adverts for primary school students." Comunicar 12, no. 23 (October 1, 2004): 101–7. http://dx.doi.org/10.3916/c23-2004-17.
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This experience offers a methodological approach and a set of activities which help to understand the language of advertising by analysing adverts shown in magazines. We started revising aspects related to photography, then we moved to study texts in advertising and we ended up with offering some proposals to make adverts using photomontage techniques. Our main objective was to get Primary students in touch with educommunication. La presente experiencia ofrece una línea metodológica y una propuesta de actividades para el conocimiento de aspectos relevantes de la publicidad tomando como base los anuncios que nos ofrecen las revistas. Se inicia con el conocimiento de aspectos relacionados con la fotografía para continuar con el conocimiento del texto publicitario y finaliza con propuestas para la realización de anuncios a través del fotomontaje. Su finalidad principal es introducir la edu-comunicación en la escuela primaria.
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White, Russell. "Tito Caula’s photographic imaginary and mid-century Caraqueño modernity." Journal of Urban Cultural Studies 8, no. 1 (March 1, 2021): 57–79. http://dx.doi.org/10.1386/jucs_00034_1.
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The photography of the Argentinian photographer Francisco ‘Tito’ Caula tracked some of the key social and physical changes that Caracas underwent during the middle decades of the twentieth century. This period saw the country transition from dictatorship to democracy. Caula’s advertising photographs together with his images of spectacular spaces and buildings such as the Sabana Grande and the Centro Simón Bolívar presented Caracas as a mecca of mid-century ‘petro-modernity’ (LeMenager 2014). In contrast to late nineteenth- and early-twentieth-century modernity, which was predominantly European in influence, Caraqueño modernity at mid-century was more cosmopolitan, taking particular inspiration from the United States. Caula’s photographs speak to the process of Americanization, defined as the adoption of North American cultural products, urban forms and patterns of living that Venezuela underwent during the years Caula spent in the country. Venezuela witnessed an economic boom in the 1960s and 70s, which was fuelled by the US acquisition of Venezuelan oil. In Venezuela, the boom facilitated the growth of a consumer society as well as the development of such quintessentially North American urban forms as freeways, shopping malls, drive-in movie theatres, suburbs and skyscrapers. It was also accompanied by the adoption of violent security tactics by the state’s security apparatus and the political marginalization of the radical left. Given that Caula held left-wing views, it is perhaps surprising that his photographs (at least those that have been published) do not explore the tensions at the heart of the Pacto de Punto Fijo, instituted to ensure that the transition from dictatorship to democracy would hold following elections in 1958. The celebration of North American influence within Caula’s photographs puts them in dialogue with critical perspectives that have seen US cultural influence rather more negatively. Moreover, their celebration of prosperity and their presentation of Caracas as an exciting city means that, for some, they have taken on a nostalgic hue.
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Bogardus, Ralph F. "Tea Wars: Advertising Photography and Ideology in the Ladies' Home Journal in the 1890s." Prospects 16 (October 1991): 297–322. http://dx.doi.org/10.1017/s0361233300004567.
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“If a magazine should be published at ten cents and made light, bright, and lively,” thought publisher Frank Munsey, it would surely attain a “wide circulation.” What he meant in part, by “light, bright, and lively,” was lots of pictures. Happily for publishing entrepreneurs like Munsey, who courted “the millions” as readers during the 1890s, two innovative communications technologies came together to help make the cheap “picture” magazine possible — photography and the halftone reproduction process. With the birthing of the modern mass magazine — combining low price, increased use of halftone illustrations, an abundance of advertisements, and contents shrewdly designed to satisfy, as Hamlin Garland put it, “the appetites of the millions” by appealing “to shopgirls, tired businessmen, and others who demanded easy and exciting reading” — two revolutions were set in motion, one in perception and the other in values.
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Jirásek, Ivo, and Bohuslav Stránský. "Revealing invisibility: Interpreting social and behavioral aspects of the Coronavirus pandemic through student documentary photography." Tuning Journal for Higher Education 9, no. 2 (May 28, 2022): 217–44. http://dx.doi.org/10.18543/tjhe.2185.
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Life for the population in the Czech Republic came to a standstill in spring 2020 due to measures enacted in relation to the Coronavirus epidemic: a travel ban and closed borders, the cancellation of physical lessons at all types of school, the closure of stores except those securing basic necessities, radical restrictions to free movement of people. This unprecedented situation became the inspiration for creative work by students at the Studio of Advertising Photography at Tomas Bata University in Zlin. Since joint work in the studio was not possible, the students were given their assignments as part of the Digital Photography classes in the form of a document reflecting the social situation during the Corona crisis. Selected visual narratives, or photo novellas, are a methodical component of arts-based research, meaning the use of art artefacts and imagination for a more complete knowledge of this mode of social reality. Verbal commentary complements the images’ topic by interpreting the main themes of the selected photographic images: Easter festivities without religious services, sewing facemasks and covering faces, newly discovered meanings of borders and emptiness, the social role of meals in family life. The Coronavirus crisis has revealed the hidden opportunities of a new way to see and discover again how to evaluate our everyday life, something which in the haste of each ordinary day can become subconscious routine.
Received: 30 August 2021Accepted: 20 April 2022