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Journal articles on the topic 'Advertising photography'

Author: Grafiati
Published: 4 June 2021
Last updated: 30 July 2024

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1

Kotsev, Angel. "The Rise of the Image Banks – a Threat for the Advertising Photography?" Sledva : Journal for University Culture, no. 39 (August 20, 2019): 36–47. http://dx.doi.org/10.33919/sledva.19.39.6.

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The study presented in this article is part of the topic The Impact of Image Banks on the Advertising Photography in Bulgaria, which in turn is part of the doctoral thesis Trends in the Development of Bulgarian Advertising Photography in the Period 2000 – 2017. The purpose of the research is to explore the trends in the selection of an advertising image, i.e. when the preferred images are from image banks and when they are custom-made. The survey will present the number of photographs in Bulgarian advertisements taken from an image bank and the amount of custom made ones. Another issue conside
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KARMALITA, Anatoliy, Vitalii KARPENKO, and Iryna ZAKRYZHEVSKA. "PHOTO AS A MEANS OF VISUALIZING ADVERTISING AND INCREASING IMPACT ON THE CONSUMER." Ukrainian Journal of Applied Economics and Technology 7, no. 1 (2022): 194–200. http://dx.doi.org/10.36887/2415-8453-2022-1-24.

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The article examines and analyzes the meaning of the image in the advertising message. In order to achieve effective communication with the consumer, it is advisable to use means of visual influence based on photography. Photography occupies a special place and plays an important role in the modern art of advertising. According to the marketing concept, if there is a product, then a buyer will definitely appear for it. In search of effective methods of influence on the consumer, they use means of visual pressure with the help of photography. The consumer's reaction to the visual component is m
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Dorofeeva, Yuliya, and Aleksey Moiseev. "Systematization of theory and methodology for teaching advertising and portrait photography based on the Russian experience." E3S Web of Conferences 210 (2020): 18112. http://dx.doi.org/10.1051/e3sconf/202021018112.

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This article aims at systematizing the key methods, principles, and approaches that underlie the proprietary integrated methodology for teaching advertising and portrait photography. Summarizing the authors’ wealth of educational expertise and successful experiments in teaching photography in Russia has become the primary objective of this article. The main research methods we employed were as follows: comparative analysis and pedagogical experiment (ascertaining, searching, educational). Findings: Essential aspects of the proprietary integrated methods of teaching advertising and portrait pho
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Bell, Amy. "Crime Scene Photography in England, 1895–1960." Journal of British Studies 57, no. 1 (2018): 53–78. http://dx.doi.org/10.1017/jbr.2017.182.

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AbstractThis article discusses the development of techniques and practices of murder crime scene photography through four pairs of photographs taken in England between 1904 and 1958 and examines their “forensic aesthetic”: the visual combination of objective clues and of subjective aesthetic resonances. Crime scene photographs had legal status as evidence that had to be substantiated by a witness, and their purpose, as expressed in forensic textbooks and policing articles, was to provide a direct transfer of facts to the courtroom; yet their inferential visual nature made them allusive and evo
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Li, Sijie. "The Role of Commercial Photography in E-Commerce." Financial Forum 9, no. 2 (2020): 133. http://dx.doi.org/10.18282/ff.v9i2.900.

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<p>Photographic technology has become increasingly mature and been widely used in various of business activities. From traditional advertising photography to online store photo gallery, the value of commercial photography in the business field has gradually increasing. With the analysis of the relationship between commercial photography and e-commerce, this article introduces the development history of commercial photography, and envisages its future application in the field of e-commerce.</p>
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Soshnikova, Irina Anatol'evna. "St. Petersburg’s ballet in fashion photography." Культура и искусство, no. 5 (May 2021): 25–36. http://dx.doi.org/10.7256/2454-0625.2021.5.35687.

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The subject of this research is the St. Petersburg’s ballet in interpretation of the masters of fashion photography. The goal of this article consists in the analysis of specificity of modern fashion photography, and examination of the phenomenon of reference to the theme of ballet on the example of works of the prominent fashion photographers, such as Richard Avedon, Patrick Demarchelier, Deborah Turbeville, as well as certain Russian photographers. Special attention is given to examination of fashion photography not so much as the genre of photographic art, but as an important adve
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Cronin, Anne M. "Researching Urban Space, Reflecting on Advertising." Space and Culture 14, no. 4 (2011): 356–66. http://dx.doi.org/10.1177/1206331211412278.

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This photo essay places into dialogue practices of photographing urban space and the market research practices of the U.K. outdoor advertising industry. It explores photography as a method for accessing understandings of cities, and it examines ways of analyzing the interplay between photographic practices and data gathered through ethnography. Through personal reflections on the research process, the essay considers the spatial practices of the outdoor advertising industry and how its billboards and panels act to space out cities and city imaginaries.
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Chandra, Aldi Amandha, and Pongky Adhi Purnama. "PHOTOGRAPHY ADVERTISING JAM TANGAN CASIO CLASSIC SEBAGAI MEDIA PROMOSI DI INSTAGRAM." Jurnal Dimensi Seni Rupa dan Desain 17, no. 2 (2021): 151–74. http://dx.doi.org/10.25105/dim.v17i2.8846.

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AbstractThis scientific assignment aims to be a promotional material on Instagram and the Casio Indonesia website. The objects used in this work are 8 (eight) Casio Classic watches. This work was carried out using literature study and observation methods. In doing this Final Project shows that photographing an object is not only about conveying a visual about something that is raised in photo media, but also how the photographer can convey the characteristics of each object, in this case the Casio Classic watch and can convey messages that are persuade (persuasively) into a work in the form of
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JOBLING, P. "Real Fantasies: Edward Steichen's Advertising Photography." Journal of Design History 11, no. 4 (1998): 349–51. http://dx.doi.org/10.1093/jdh/11.4.349.

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Blaszczyk, Regina Lee. "Real Fantasies: Edward Steichen's Advertising Photography." Technology and Culture 40, no. 3 (1999): 705–7. http://dx.doi.org/10.1353/tech.1999.0124.

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11

La, Kristie. "“Enlightenment, Advertising, Education, Etc.”: Herbert Bayer the Museum of Modern Art's Road to Victory." October 150 (October 2014): 63–86. http://dx.doi.org/10.1162/octo_a_00201.

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“In the beginning was virgin land and America was promises.”2 So began the text panel located in the opening panorama of the photo exhibition Road to Victory: A Procession of Photographs of the Nation at War that the Museum of Modern Art organized in 1942 and circulated between 1943 and 1945. Years before Edward Steichen became curator of photography at MoMA and organized the global blockbuster exhibition The Family of Man, he combed government, press, and corporate archives to select the photographs for Road to Victory, his first curatorial project at the museum. Encircling the opening text w
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Sim, Hyun Jun, Jia Wei Liu, Sang Hyuk Shin, Jong Yoon Lee, and Jang Sun Hong. "A Study on Consumer’s Subjectivity About Advertising Photography Visual: Focusing on Winners of International Advertising Photography Competition." Korea Jouranl of Communication Studies 28, no. 1 (2020): 153–79. http://dx.doi.org/10.23875/kca.28.1.6.

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Beldea, Alex. "Digital Intifada: Photography as Protest in Palestine." Protest, Vol. 4, no. 2 (2019): 56–61. http://dx.doi.org/10.47659/m7.056.art.

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A myriad of images inundates us daily with sequences from a more or less proximate reality, leaving us with the task of negotiating our responses to these representations that empathically seek our attention. The images that we encounter arrive in various forms on various platforms: advertising photographs, surveillance images, selfies, pictures of war or citizen photographs… In the midst of this new and dynamic representational landscape, independent activist groups and photographers documenting injustices around the world have become more prevalent, taking advantage of accessible means of ph
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Chen, Fenglei, Khunanan Sukpasjaroen, and Thitinan Chankoson. "Influence of light and color of advertising photography on consumers’ purchase intention." Innovative Marketing 18, no. 4 (2022): 215–31. http://dx.doi.org/10.21511/im.18(4).2022.18.

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With the rapid progress of information technology, short video advertising has flourished, and the performance of advertising images can stimulate consumers’ purchase behavior through short video platforms. Drawing on stimulus-organization-response (S-O-R) theory, this study explored the moderating role of short video platforms on the relationship between light and color of advertising photography and brand image and the mediating role of brand image between light and color and consumers’ purchase intention. The data were collected using a questionnaire focusing on consumers who purchased dete
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Brown, Elspeth H. "Rationalizing Consumption: Lejaren à Hiller and the Origins of American Advertising Photography, 1913–1924." Enterprise & Society 1, no. 4 (2000): 715–38. http://dx.doi.org/10.1093/es/1.4.715.

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The reasons why photographic illustration was generally avoided by American print advertisers before 1913, even though halftone technology had made such illustration economically advantageous, have not been adequately explored. This article explains that art directors initially avoided the medium because of its slavish dependence on material reality. Photography offered too much detail; it seemed incapable of the abstraction or idealization necessary for “capitalist realism.” The change in this outlook can be dated from the work of Lejaren à Hiller, who, borrowing fine art aesthetics and techn
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Snyder, Robert E. "Margaret Bourke-White and the Communist Witch Hunt." Journal of American Studies 19, no. 1 (1985): 5–25. http://dx.doi.org/10.1017/s0021875800020028.

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Margaret Bourke-White (1904–1971) has been called “the most famous woman photographer” and “the finest woman photographer of our times.” Indeed, in a photographic career that spanned nearly five decades, Bourke-White demonstrated great professional versatility, registered many photographic firsts, and in a male-dominated field set standards by which others were measured. During the 1920s, Bourke-White carved out her first reputation in architectural and industrial photography. Her pictures of steel mills, shipyards, packing houses, logging camps, quarries, auto plants, skyscrapers, banks, and
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Hurst, Rachel Alpha Johnston. "Collapsing the Surfaces of Skin and Photograph in Cosmetic Minimally-Invasive Procedures." Body & Society 24, no. 1-2 (2018): 175–92. http://dx.doi.org/10.1177/1357034x18766289.

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This article proposes that cosmetic minimally-invasive procedures – Botox injections, soft-tissue fillers, microdermabrasion, chemical peels and laser treatments – are an under-researched area and provide a number of promising paths for skin studies research. I argue that cosmetic minimally-invasive procedures collapse the difference between the surfaces of the photograph and the skin – the primary surfaces of cosmetic surgery – more successfully than cosmetic surgical procedures. More precisely, I maintain that the difference between photograph and skin is collapsed in two ways: first, throug
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Detta, Harinnita, Zulaikha Shabrina Samsulhadi, Georgius Jonathan, and Ahmad Iqbal Syarib. "Effect of Colorful Food Photography and Consumer Intentions to Purchase Food and Beverages." Eduvest - Journal of Universal Studies 4, no. 4 (2024): 1678–88. http://dx.doi.org/10.59188/eduvest.v4i4.1056.

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This study intends to look into how consumers are affected differently by food advertising utilizing monochrome and colorful images in terms of pleasure, arousal, and buy intention. A design study was carried out randomly with 101 participants from various residences in Jabodetabek Area (Jakarta, Bogor, Tangerang, Bekasi), Indonesia. Participants voluntarily exposed themselves to food advertisements. According to this study, employing either monochrome or colourful food photography can positively influence customer’s intentions to purchase foods and beverages. The results demonstrate that colo
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Arumsari, Rizki Yantami, and Jiwa Utama. "KAJIAN PENDEKATAN VISUAL IKLAN PADA INSTAGRAM." Jurnal Bahasa Rupa 2, no. 1 (2018): 52–58. http://dx.doi.org/10.31598/bahasarupa.v2i1.230.

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Social media technology as a medium of communication has progressed quite rapidly and has a significant role for human life until 2018. One of the role of social media that feels quite influential is to help businesses in advertising their products. Although Instagram provides Ads features for business people, but they do not always use the Ads feature to advertise their products. Most of them just use personal accounts and display photos of their products to advertise. The technique they use in advertising is pure photography, digital imaging, and photography combined with text. Despite havin
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Sufyan Ramish, Muhammad, Muhammad Qamar Zia, Ummi Naiemah Saraih, Julinawati Suanda, and Junaid Ansari. "Does visual appeal moderates the impact of attitude towards advertising on brand attitude, attachment and loyalty?" ReMark - Revista Brasileira de Marketing 22, no. 3 (2023): 1250–75. http://dx.doi.org/10.5585/remark.v22i3.22160.

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Purpose – The aim of this study is to investigate the influence of consumers’ attitude towards advertising on brand attitude, brand loyalty and brand attachment. The study delineates two pathways; the first is an indirect link of attitude towards advertising on brand attachment and brand loyalty through brand attitude, while the second pathway focuses on the moderating role of visual appeal of stock photography on the relationship between attitude towards advertising, brand attitude, brand loyalty and brand attachment. Design/methodology/approach – The data of study were gathered in two-time l
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21

Ezzat, Rania. "Enhancing the Advertising Message through the Conceptual Photography." Journal of Art, Design and Music 1, no. 2 (2022): 120–34. http://dx.doi.org/10.55554/2785-9649.1008.

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22

Carmin, James H. "REAL FANTASIES: EDWARD STEICHEN'S ADVERTISING PHOTOGRAPHY. Patricia Johnston." Art Documentation: Journal of the Art Libraries Society of North America 17, no. 2 (1998): 61–62. http://dx.doi.org/10.1086/adx.17.2.27948980.

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23

Page, Janis Teruggi. "Myth and Photography in Advertising: A Semiotic Analysis." Visual Communication Quarterly 13, no. 2 (2006): 90–109. http://dx.doi.org/10.1207/s15551407vcq1302_3.

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Hans Putra Adhi and Tinuk. "Photography Service Booking System." Formosa Journal of Computer and Information Science 2, no. 2 (2023): 195–208. http://dx.doi.org/10.55927/fjcis.v2i2.5588.

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Development of booking information system is a computer technology development that will help and ease human works. This research is focused at the Aditya Production photo studio owned by researcher’s friend. Aditya Production is in need of a system that can help advertising and communicating with customer. Researcher hoping that this system could help Aditya Production to advertise their photography services and ease customer’s access to gain help from professional photo studio. Designing the booking system starts with making program design using activity diagram, administrator and customer n
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25

Wulan, Evi Retno. "Written Approval for Commercialization of Portrai Photography: A Study of Law No. 28 of 2014 in the context of Improving the Distro Business in Indonesia." IJEBD (International Journal of Entrepreneurship and Business Development) 5, no. 4 (2022): 759–63. http://dx.doi.org/10.29138/ijebd.v5i4.1909.

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Purpose: The purpose of this research is to examine the rules of written approval for the Commercialization of Portrait Photography as contained in Article 12 Paragraph (1) of the Copyright Law No. 28 of 2014 in the context of Improving the Distro Business in Indonesia.
 Design/methodology/approach: The type of legal research used is normative juridical research. The approach used in this research is the statutory approach and the conceptual approach. The sources of legal materials used in this doctrinal research consist of primary legal materials and secondary legal materials. The collec
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Langendorf, Richard. "The art of persuasion: A history of advertising photography." Computers, Environment and Urban Systems 15, no. 1-2 (1991): 78–79. http://dx.doi.org/10.1016/0198-9715(91)90074-n.

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Macey, Dan. "Blood, Sweat, and Tweezers: The Morality of Food Photography." Gastronomica 19, no. 2 (2019): 56–59. http://dx.doi.org/10.1525/gfc.2019.19.2.56.

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A commercial food stylist comes to terms with the morality and ethics of having animals slaughtered for the sake of photographing them. The issue is addressed in the context of broader food waste issues surrounding the business of photographing food for commercial advertising purposes.
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Kurniawan, Ivan, and Dinar Lestari. "Advertising an Sub Culture Food: Arm Burger as ‘Underground Meal’." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 6 (March 31, 2023): 268–80. http://dx.doi.org/10.34010/icobest.v4i.376.

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Food sources in food products greatly help the economy in Indonesia, especially in the city of Bandung, thus making culinary products increasingly mushrooming in the community. One of the entrepreneurs in the city of Bandung in food products is Army Zein as the owner of Arm Burger in Bandung since 2017. Arm Burger products have a different concept from other products, because they have an underground music theme. In the process of preparing this design focuses on visual photography on Arm Burger products to avoid a broader discussion. The purpose of this design is to provide a burger image wit
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Beom, Seo Hee, and Eun Hyuk Yim. "Artistic Expression in the Fashion Advertising Photography of Juergen Teller." Korean Society of Fashion Design 17, no. 4 (2017): 1–17. http://dx.doi.org/10.18652/2017.17.4.1.

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Dahlgren, Anna. "Commercial Realism: Concepts on Photography in Advertising in the 1930s." Konsthistorisk Tidskrift/Journal of Art History 76, no. 3 (2007): 135–46. http://dx.doi.org/10.1080/00233600701544682.

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Salas, Xavier Motilla, and Sara González Gómez. "RESEARCH AND TEACHING WITH PHOTOGRAPHS: HISTORICAL AND EDUCATIONAL PHOTOGRAPHY RESOURCES IN ILLUSTRATED MAGAZINES (MAJORCA, SPAIN, 1902-1936)." História da Educação 22, no. 56 (2018): 38–56. http://dx.doi.org/10.1590/2236-3459/79878.

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Abstract The origins of the illustrated press on the island of Majorca (Spain) date to the last two decades of the 19th century when visual records received a major push thanks to the consolidation of new graphic printing techniques, favouring more illustration and photography in the local press - an aspect that further strengthened in the early 20th century in news magazines. Subsequently, and running parallel to the development of international print media, photography was introduced into different media publications in Majorca, often adopting the term 'illustrated magazine'. And the news re
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Vujović, Marija, and Marta Mitrović. "Ethical standards and photography in newspapers." Zbornik radova Pravnog fakulteta Nis 62, no. 99 (2023): 207–21. http://dx.doi.org/10.5937/zrpfn0-45907.

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Newspaper photography is a very common and important media content that initially attracts the readers' attention and thus influences their opinions about the depicted events. The study of visual content in the media is increasingly important in media theory. Visual content is becoming more dominant because it can efficiently convey a lot of information due to the absence of language barriers. Thus, adherence to professional standards in the publication of newspaper photographs is very important. In Serbia, the only document that regulates the ethical standards of newspaper photography is the
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West, Caroline. "The Lean In Collection: Women, Work, and the Will to Represent." Open Cultural Studies 2, no. 1 (2018): 430–39. http://dx.doi.org/10.1515/culture-2018-0039.

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Abstract In February 2014, Getty Images, the largest international stock photography agency, and LeanIn. org, Facebook COO Sheryl Sandberg’s women’s empowerment foundation, announced a new partnership that aimed to change the way women are portrayed in stock photography. The “Lean In Collection” with Getty seeks to challenge visual gendered stereotypes ascribed to both sexes in the daily life of work, home, and family life in advertising imagery. While the overarching ambition of gender empowerment implicit in the mission of Lean In is a worthwhile goal, I look to the problematic relationship
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Wang, Meiqin. "Advertising the Chinese dream: Urban billboards and Ni Weihua’s documentary photography." China Information 29, no. 2 (2015): 176–201. http://dx.doi.org/10.1177/0920203x15582023.

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Laberge, Yves. "EARLY PIONEERING ADVERTISING PHOTOGRAPHY edited by Vladimir Birgus, and Jan Mlcoch." Art History 31, no. 3 (2008): 411–12. http://dx.doi.org/10.1111/j.1467-8365.2008.00620.x.

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Boonlue, Surapon, Paitoon Sinlarat, Suthin Rojprasert, and Jariya Neanchaleay. "Designing and Implementing Constructionist Learning in a Blended Advertising Photography Course." International Journal of Technology Enhanced Learning 1, no. 1 (2018): 1. http://dx.doi.org/10.1504/ijtel.2018.10018375.

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Rojprasert, Suthin, Jariya Neanchaleay, Surapon Boonlue, and Paitoon Sinlarat. "Designing and implementing constructionist learning in a blended advertising photography course." International Journal of Technology Enhanced Learning 12, no. 1 (2020): 20. http://dx.doi.org/10.1504/ijtel.2020.103813.

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Yin, Xing, Xiao Xiu Hao, and Cheng Sun. "Study on the Printing Quality Evaluation Parameters of Inkjet PP Synthetic Paper." Applied Mechanics and Materials 469 (November 2013): 372–76. http://dx.doi.org/10.4028/www.scientific.net/amm.469.372.

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IIndoor photo has been widely used in products of shopping malls publicity, light box advertising, wedding photography, posters, engineering and landscape effect picture, digital photo album, art photo, antiquing canvas and window advertising. PP synthetic paper which was the most common indoor photo materials was selected as the research object, and it was printed by the photo printing machine. A series of experiments were carried out according to its printability. The main parameters of PP synthetic paper such as solid density, dot gain and relative contrast were tested, which provided a the
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M. Nashoihul Ibad. "SEMIOTICS ADVERTISING TOURISM TO BROMO THROUGH CV INSTAGRAM POSTS. INHABIT RAYA GROUP." Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam 4, no. 1 (2021): 1–13. http://dx.doi.org/10.38073/wasilatuna.v4i1.552.

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Abstract
 This article explores the semiotics of CV's Instagram content. Huni Raya is a medium of advertising travel services that it offers to internet users / to obtain consumers. This research aims to uncover the persuasive meaning of CV Instagram posts. Huni Raya to attract tourist consumers to Bromo. This research included qualitative research using John Fiske's semiotics theory. The analysis unit studied is a persuasive message in a CV Instagram post. Huni Raya, Representative from the point of view of photography results and the meaning that Bromo Tourism is beautiful and beautiful
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WILKINSON, H. "'The New Heraldry': Stock Photography, Visual Literacy, and Advertising in 1930s Britain." Journal of Design History 10, no. 1 (1997): 23–38. http://dx.doi.org/10.1093/jdh/10.1.23.

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Mendelson, Jordana. "DESIRE AT THE KIOSK: PUBLICITY AND BARCELONA IN THE 1930S." Catalan Review 18, no. 1-2 (2004): 191–207. http://dx.doi.org/10.3828/catr.18.1-2.13.

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Publicity in Barcelona during the 1930s generated some remarkable examples of visual modernity that at the same time function as indicators of a widespread cultural practice motivated by the intersection of applied psychology and photographic experimentation. One of the foremost theoreticians and practitioners of the use of photography in advertising was Pere Català-Pic, who through his involvement with the Generalitat’s Institut Psicotècnic was also a leader in the rationalization and teaching of publicity. This essay examines Català-Pic’s work in the light of his critical writings on the pho
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Laing, Morna. "Rewriting Lolita in fashion photography: Candy, consumption, and dying flowers." Sexualities 23, no. 5-6 (2018): 717–38. http://dx.doi.org/10.1177/1363460717736719.

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Since the release of Kubrick's film in 1962 visual representations of Lolita have proliferated. Yet, such visualisations tend to re-signify ‘Lolita’, departing significantly from the way she is constructed in Nabokov's novel. This article considers why the figure of ‘Lolita’ fits so seamlessly into the logic of the fashion media in the West. It points to the fashion industry's fixation with the ‘woman-child’ and infantilisation, as well as the centrality of clothing and consumption in Nabokov's novel. Particular attention is paid to Marc Jacobs’ advertisement for Oh, Lola!, banned in the UK by
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Sultze, Kimberly. "Women, Power, and Photography in the New York Times Magazine." Journal of Communication Inquiry 27, no. 3 (2003): 274–90. http://dx.doi.org/10.1177/0196859903252849.

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This case study is a cultural analysis of The New York Times Magazine 2001 special photography issue on women and power. Drawing from semiotic and feminist theories and critical frameworks, the author analyzes the magazine's treatment of the topic of gender and power, and compares it to existing concerns about stereotyped portrayals of women in mass media. The author argues that significant factors are prohibiting the magazine's treatment of the topic from being a significantly new or reconfigured vision: tensions between the magazine's editorial and advertising content, as well as a recurring
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Prabowo, Apriliyadi Anugeraha, Wahyu Widiastuti, and Yuliati. "Strategi Promosi Studio Foto Ady_Photography Dalam Menarik Minat Konsumen." Jurnal Kaganga: Jurnal Ilmiah Sosial dan Humaniora 6, no. 1 (2022): 10–19. http://dx.doi.org/10.33369/jkaganga.6.1.10-19.

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Tujuan penelitian ini untuk mengetahui bagaimana strategi promosi studio foto Ady Photography dalam menarik minat konsumen. Jenis penelitian ini adalah penelitian kualitatif. Penelitian ini menggunakan Teori Bauran Promosi (Promotion Mix), yaitu Periklanan (Advertising), dan Promosi penjualan (Sales Promotion). Dalam penelitian ini peneliti menggunakan Teknik pengumpulan data dengan cara observasi, wawancara mendalam dan dokumentasi. Teknik analisis data, yaitu reduksi data, penyajian data, penarikan data, penarikan kesimpulan serta menguji keabsahan data penelitian maka peneliti menggunakan T
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Akhiyar, Dinul, Vivi Nila Sari, and Abulwafa Muhammad. "Analysis and Development of Marketing for the Creative Industry of West Sumatra Based on E-Commerce with the Concept of Customer Relationship Management (Crm) (Analisa Dan Pengembangan Pemasaran Industri Kreatif Sumatera Barat Berbasis E-Commerce Dengan K." Jurnal KomtekInfo 6, no. 2 (2019): 144–54. http://dx.doi.org/10.35134/komtekinfo.v6i2.53.

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West Sumatra is an area in Indonesia that has many Creative Industries, this is the reason the government places representatives of the Ministry of Creative Industries in this region. This is done to foster, oversee and develop the Creative Industries that exist today. The Creative Industries that exist today are very diverse there are 15 fields that are very potential to be developed in Indonesia, Advertising (Advertising), Architecture, Art Goods Market, Crafts (Craf), Design, Video, Film, Photography, Interactive Games (Games), Music , Performing Arts (Showbiz), Publishing and Printing, Com
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Pryshchenko, Svitlana, Yevgen Antonovych, and Andryi Petrushevskyi. "A visualization of the energy-saving problems." E3S Web of Conferences 250 (2021): 07005. http://dx.doi.org/10.1051/e3sconf/202125007005.

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This paper focuses on the visualization of eco problems and the latest green technologies, including energy-saving. Today, there are four color-graphic means in advertising: photography, graphics (drawing or computer graphics), font compositions, and often a combination of these. Our study considers the imagery and stylistics of eco poster as a type of public advertising, and ascertains that in the subject of energy-saving a light bulb as the visual stereotype prevails. The paper indicates the importance of system design thinking, the use of creative approaches in the educational process of de
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Segovia-Aguilar, Blas. "Approaching magazine adverts for primary school students." Comunicar 12, no. 23 (2004): 101–7. http://dx.doi.org/10.3916/c23-2004-17.

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This experience offers a methodological approach and a set of activities which help to understand the language of advertising by analysing adverts shown in magazines. We started revising aspects related to photography, then we moved to study texts in advertising and we ended up with offering some proposals to make adverts using photomontage techniques. Our main objective was to get Primary students in touch with educommunication. La presente experiencia ofrece una línea metodológica y una propuesta de actividades para el conocimiento de aspectos relevantes de la publicidad tomando como base lo
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White, Russell. "Tito Caula’s photographic imaginary and mid-century Caraqueño modernity." Journal of Urban Cultural Studies 8, no. 1 (2021): 57–79. http://dx.doi.org/10.1386/jucs_00034_1.

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The photography of the Argentinian photographer Francisco ‘Tito’ Caula tracked some of the key social and physical changes that Caracas underwent during the middle decades of the twentieth century. This period saw the country transition from dictatorship to democracy. Caula’s advertising photographs together with his images of spectacular spaces and buildings such as the Sabana Grande and the Centro Simón Bolívar presented Caracas as a mecca of mid-century ‘petro-modernity’ (LeMenager 2014). In contrast to late nineteenth- and early-twentieth-century modernity, which was predominantly European
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Bogardus, Ralph F. "Tea Wars: Advertising Photography and Ideology in the Ladies' Home Journal in the 1890s." Prospects 16 (October 1991): 297–322. http://dx.doi.org/10.1017/s0361233300004567.

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“If a magazine should be published at ten cents and made light, bright, and lively,” thought publisher Frank Munsey, it would surely attain a “wide circulation.” What he meant in part, by “light, bright, and lively,” was lots of pictures. Happily for publishing entrepreneurs like Munsey, who courted “the millions” as readers during the 1890s, two innovative communications technologies came together to help make the cheap “picture” magazine possible — photography and the halftone reproduction process. With the birthing of the modern mass magazine — combining low price, increased use of halftone
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Jirásek, Ivo, and Bohuslav Stránský. "Revealing invisibility: Interpreting social and behavioral aspects of the Coronavirus pandemic through student documentary photography." Tuning Journal for Higher Education 9, no. 2 (2022): 217–44. http://dx.doi.org/10.18543/tjhe.2185.

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Life for the population in the Czech Republic came to a standstill in spring 2020 due to measures enacted in relation to the Coronavirus epidemic: a travel ban and closed borders, the cancellation of physical lessons at all types of school, the closure of stores except those securing basic necessities, radical restrictions to free movement of people. This unprecedented situation became the inspiration for creative work by students at the Studio of Advertising Photography at Tomas Bata University in Zlin. Since joint work in the studio was not possible, the students were given their assignments
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