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Forrett, Steven Lawrie. "Movie poster advertisements: A relevance theory persepctive." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3236.
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The purpose of this thesis is to examine ten movie posters while hypothesizing whether or not their tagline texts could interest a reader. A linguistic framework Relevance Theory, is used in the analysis of this project.
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Tolley, Rebecca. "Marketing Starts Here: Joining Forces with Advertising Students to Charm Milennial Audiences [Poster Session]." Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/etsu-works/5747.
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Бадовська, Валерія Олегівна. "Плакат як засіб соціальної реклами." Магістерська робота, Київський національний університет технологій та дизайну, 2021. https://er.knutd.edu.ua/handle/123456789/18035.
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У дипломній роботі надані результати дослідження поняття соціальної реклами та плакату, їх розвиток та вплив на формування морально-етичних принципів суспільства. Проаналізовано існуючі види та жанри плакатів. Отримані результати дозволили розробити системний підхід до створення найбільш ефективної соціальної реклами. Виявлено, що соціальні плакати мають колосальний вплив на формування свідомості. Встановлено, що здебільшого це залежить від розподілу смислового і експресивного навантаження між вербальними і невербальними компонентами рекламного повідомлення. На основі проаналізованих особливостей при розробці соціального плаката була створена серія плакатів для Дитячого будинку, яка може допомогти дітям знайти потенційних батьків або принаймні приверне увагу до проблеми дітей сиріт та великої кількості дитячих будинків.В дипломной работе представлены результаты исследования понятия социальной рекламы и плаката, их развитие и влияние на формирование морально-этических принципов общества. Проанализированы существующие виды и жанры плакатов. Полученные результаты позволили разработать системный подход к созданию наиболее эффективной социальной рекламы. Выявлено, что социальные плакаты имеют колоссальное влияние на формирование сознания. Установлено, что в основном это зависит от распределения смысловой и экспрессивной нагрузки между вербальными и невербальными компонентами рекламного сообщения. На основе проанализированных особенностей при разработке социального плаката была создана серия плакатов для Детского дома, которая может помочь детям найти потенциальных родителей или хотя бы привлечет внимание к проблеме детей сирот и большого количества детских домов.
The diploma project presents the results of the study of the concept of social advertising and posters, their development and impact on the formation of moral and ethical principles of society. The existing types and genres of posters are analyzed. The results obtained allowed to develop a systematic approach to the creation of the most effective social advertising. It was revealed that social posters have a tremendous influence on the formation of consciousness. It was found that it depends mainly on the distribution of the semantic and expressive load between the verbal and non-verbal components of the advertising message. On the basis of the analyzed features in the development of the social poster, a series of posters for orphanages was created, which can help children find potential parents or at least draw attention to the problem of orphans and a large number of orphanages.
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Grainger, Rachel Louise. "The visual rhetoric of the Conservative Party's 1979 general election poster and print advertising : a social semiotic analysis." Thesis, Manchester Metropolitan University, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.409500.
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Ferreira, Maria Alice S. "Cenas em cartaz: intersecções de uma comunicação visual urbana da Paris oitocentista e da São Paulo contemporânea." Pontifícia Universidade Católica de São Paulo, 2011. https://tede2.pucsp.br/handle/handle/4357.
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Previous issue date: 2011-12-05The research aims to trace a historical overview, critical and analytical about the posters nineteenth-century Paris and its importance for the development of visual communication in the same way as the poster-art study in Sao Paulo at the beginning of the century, locating them within call Urban Art, and reflecting on the effects of communication, that interfere with the contemporary visuality. Consequently, analysis of visual inheritance brought the beginning of the twentieth to the twenty-first century and its intersections. The research problem is to investigate the transit of visuality from modern to contemporary, from the object visualities poster and how these make up the urbanity of these periods. Secondly, if this is the question of how the sign represents a space of transgression and the hypothesis that it really opens up new possibilities for the development of visual languages. Finally, the main objective of the thesis attempts to reflect on the connections between objects from similar motives of urban representation and convergence between the arts and communications from the object poster. The corpus will consist of posters of the last two decades of the nineteenth century until about 1914, produced and exhibited in the city of Paris by the artists Jules Cheret, Mucha, Steinlen, L. Capiello, Grasset, Toulouse-Lautrec. As well as art posters, displayed in the city of Sao Paulo in the first decade of this century produced by anonymous designers within the scope of visual Art-Urbana. The methodology will be applied to research literature review and survey of the iconographic posters and photographic records of nineteenth-century art posters pasted in the city of São Paulo between 2009 and 2011. From this iconography is intended to compare the look of the cities of Paris and Sao Paulo. This study is supported in the conceptions of modernity, Walter Benjamin, historiographical references in graphic design in Art History and Urban in the frame of Peircean semiotic to trim the analysis of the object. The project, therefore, are relevant to the contemporary study of communication as it ponders the questions of the poster as an object of communication within the Belle Epoque and contemporary aesthetic and possible relationships between them
A pesquisa pretende traçar um panorama histórico, crítico e analítico a respeito dos cartazes oitocentistas parisienses e sua importância para o desenvolvimento da comunicação visual, assim como da mesma maneira estudar o pôster-arte em São Paulo neste início do século XXI, localizando-os dentro da chamada Arte Urbana, e refletindo sobre seus efeitos de comunicação, que interferem na visualidade contemporânea. Consequentemente, analisar as heranças trazidas da visualidade do começo do século XX para o século XXI e suas intersecções. O problema da pesquisa é investigar o trânsito da visualidade do moderno para o contemporâneo, a partir do objeto cartaz e como estas visualidades compõem a urbanidade desses períodos. Em segundo lugar, se faz presente a indagação de como o cartaz representa um espaço de transgressão e a hipótese de que ele realmente traz novas possibilidades para o desenvolvimento das linguagens visuais. Por fim, como principal objetivo a tese tenta refletir sobre as conexões entre os objetos a partir de motivos de representação urbana similares e as convergências entre as artes e as comunicações a partir do objeto cartaz. O corpus se constituirá por cartazes das duas últimas décadas do século XIX até mais ou menos 1914, produzidos e expostos na cidade de Paris pelos artistas Jules Cheret, Mucha, Steinlen, L. Capiello, Grasset e Toulouse-Lautrec. Bem como por pôsteres-arte, expostos na cidade de São Paulo na primeira década do século XXI produzidos por designers anônimos, dentro do âmbito da visualidade da Arte-Urbana. A metodologia aplicada à pesquisa será de revisão bibliográfica, bem como levantamento iconográfico dos cartazes oitocentistas e registros fotográficos dos pôsteres-arte colados na cidade de São Paulo entre 2009 e 2011. A partir dessa iconografia pretende-se comparar as visualidades das cidades de Paris e São Paulo. O presente estudo está amparado nas concepções de modernidade de Walter Benjamin, nas referências historiográficas do design gráfico, na História da Arte Urbana bem como no referencial da semiótica peirceana que aparará as análises do objeto. O projeto, portanto, se mostra relevante para o estudo contemporâneo das comunicações já que se propõe refletir sobre as questões do cartaz como objeto comunicacional dentro da Belle Époque e da contemporaneidade e as possíveis relações estéticas entre eles
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Косташ, Д. О. "3D-графіка у творенні художнього образу рекламного плакату." Магістерська робота, Київський національний університет технологій та дизайну, 2021. https://er.knutd.edu.ua/handle/123456789/18080.
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У дипломній роботі надані результати дослідження технологічних та художньо-композиційних особливостей інтегрування зображень, створених методом тривимірного проектування у рекламний плакат. Проведено аналіз науково-технічної бази формування 3D-графіки та наукових творів, що її досліджують. Викладено основні способи застосування 3D-графіки при формуванні художньо-візуальних образів та її використання в мистецьких сферах людської діяльності. Визначено історичний контекст застосування тривимірної графіки в медіа індустрії та рекламі. Проаналізовано сучасні тенденції та переваги використання 3D-графіки при формуванні дієвої, композиційно виразної реклами. Крім того, досліджено технологічні особливості проектування тривимірної графіки для дизайну та реклами, а також систематизовано методологічну базу розроблення 3D-графіки для рекламного плакату. На основі проведеного аналізу розроблено рекламний плакат для вигаданої туристичної фірми "Колесо".The diploma project presents the results of research of technological and artistic-compositional features of integration of images created by the method of three-dimensional design in an advertising poster. The analysis of the scientific and technical base of the formation of 3D-graphics and scientific works that study it is carried out. The basic ways of application of 3D-graphics at formation of art-visual images and its use in art spheres of human activity are stated. The historical context of the application of three-dimensional graphics in the media industry and advertising is determined. The modern tendencies and advantages of using 3D-graphics at formation of effective, compositionally expressive advertising are analyzed. In addition, the technological features of designing three-dimensional graphics for design and advertising, as well as systematized the methodological basis for the development of 3D-graphics for advertising posters. Based on the analysis, an advertising poster was developed for the fictional travel company "Koleso".
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Zniszczolová, Eva. "Podnikatelská etika ve firmě RENGL, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222016.
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Master’s thesis is concerned with ethics of company RENGL, s.r.o. Through the use of list of questions I ascertained opinions of customers of ethics of services and employees and also opinions of ethics of posters.
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Артемова, Анастасія Олександрівна. "Плакат як засіб соціальної реклами." Магістерська робота, Київський національний університет технологій та дизайну, 2021. https://er.knutd.edu.ua/handle/123456789/18049.
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У дипломній роботі розглядається місце соціального плакату як в історичному аспекті, так і в розрізі його впливу на сучасне суспільство. Історія мистецтва плакату наочно демонструє істину: один хороший плакат зі своєї дієвості і довговічності вартий десятків і сотень посередніх. Також було проаналізовано аналогічні розробки плакатів, що стосуються проблем екології. Наступним кроком було створення концепції власного проєкту, де увага була зосереджена на проблемах, які стосуються кожного, приведені факти, які стали критичними для нашої планети та змусити суспільство задуматися над майбутнім, яке нас чекає. Вважаємо, що плакат являється гарним способом донесення цієї інформацію до людей. Після цього було продемонстровано вибір програмного забезпечення для реалізації проєкту, а також показана технологія друку плакатів. Для програмної реалізації було застосовано програму Adobe Illustrator, а друк плакатів вирішено робити на різного роду пристроях, в залежності від місця розміщення. Зокрема перевага надавалась принтеру VUTEk 3360.В дипломной работе рассматривается место социального плаката как в историческом аспекте, так и в разрезе его влияния на современное общество. История искусства плаката наглядно демонстрирует истину: один хороший плакат со своей действенностью и долговечностью стоит десятков и сотен посредственных. Также были проанализированы аналогичные разработки плакатов, касающиеся проблем экологии. Следующим шагом было создание концепции собственного проекта, где внимание было сосредоточено на проблемах, которые касаются каждого, приведены факты, что стали критическими для нашей планеты и позволяют заставить общество задуматься над будущим, которое нас ждет. Считаем, что плакат является хорошим способом донесения этой информации до людей. После этого был продемонстрирован выбор программного обеспечения для реализации проекта, а также показана технология печати плакатов. Для программной реализации была применена программа Adobe Illustrator, а печать плакатов решено делать на разного рода устройствах, в зависимости от места размещения. В частности предпочтение отдавалось принтеру VUTEk 3360.
The thesis considers the place of the social poster both in the historical aspect and in terms of its impact on modern society. The history of poster art clearly demonstrates the truth: one good poster for its effectiveness and durability is worth tens and hundreds of mediocre. Similar poster designs related to environmental issues were also analyzed. The next step was to create the concept of our own project, where the focus was on the problems that affect everyone, the facts that have become critical for our planet and make society think about the future that awaits us. We believe that a poster is a good way to convey this information to people. After that, the choice of software for the project was demonstrated, as well as the technology of poster printing was shown. Adobe Illustrator was used for software implementation, and it was decided to print posters on different devices, depending on the location. In particular, preference was given to the VUTEk 3360 printer.
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Шаповал, Анатолій, Володимир Смаженко, Марина Колосніченко, and Вадим Батрак. "Передумови проєктування рекламного плакату в сфері фешн-дизайну." Thesis, Київський національний університет технологій та дизайну, 2021. https://er.knutd.edu.ua/handle/123456789/17949.
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Проєктування рекламно-інформаційного плакату є складовою дипломного проєкту при створенні колекцій одягу у відповідності до вимог освітньо-кваліфікаційної характеристики фахівця. У сучасному культурно-середовищному просторі фешн-індустрії рекламний плакат у лаконічній формі надає узагальнену інформацію про автора колекції, який презентує свій творчій доробок. Він являє собою лаконічний малюнок, комп’ютерну графіку, колаж, фото, які супроводжуються коротким інформативним текстом. Все це потребує комплексних досліджень, спрямованих на просування дизайн-продукту та популяризацію авторських розробок.The design of an advertising and informational poster is an integral part of the diploma design of clothes in accordance with the requirements of the educational – qualification characteristics of a specialist. In the modern fashion industry, the exhibition poster in laconic form provides generalized information about the author of the collection of clothing that presents its creative work. The poster is a laconic drawing, or a photo, computer graphics, with short, but brightly pronounced, remembered by the text directed to informativity, acquisition of products and popularization of the author.
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Huguenin, Régis. "Des images de l'entreprise à l'image d'entreprise. L'univers visuel de Suchard (1945-1990)." Thesis, Belfort-Montbéliard, 2012. http://www.theses.fr/2012BELF0009.
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L’existence et la mise à disposition d’un important matériau documentaire composé d’archives visuelles(affiches, photographies, films) ont révélé les potentialités d’une recherche approfondie et systématique sur lesmodalités de création d’images par l’entreprise de chocolats Suchard de 1945 à 1990, date qui correspond à lafermeture des ateliers de fabrication de Neuchâtel. Cette recherche est l’occasion de développer dessoubassements méthodologiques à même de participer au renouvellement de l’histoire d’entreprise par lerecours à des sources permettant d’en saisir l’univers visuel. La création des images se réalise au travers d’unecollaboration entre des acteurs internes et externes à l’entreprise. La seconde moitié du XXe siècle correspondà une professionnalisation de la fabrique d’images au cours de laquelle les différents supports s’accumulent,mais aussi s’articulent, se complètent ou parfois se concurrencent, au sein de la pratique de l’entreprise. Lesphotographies se font le reflet d’événements, positifs ou négatifs, qui agissent directement sur la fabrication.Elles apparaissent comme un outil de relations publiques, notamment au travers de la médiatisation des visitesd’usine. Les films institutionnels se veulent le reflet d’une évolution plus structurelle de l’entreprise, sensiblesà sa raison sociale, à sa diversification, à son implantation. Au niveau des collaborateurs, l’image permetd’accroître la reconnaissance envers des corps de métiers qui ne sont en contact avec les autres queponctuellement. Quant aux machines, elles peuvent constituer autant un facteur favorable que défavorable àl’image de l’entreprise. Les facteurs incitant l’entreprise à représenter la machine permettent de définir lescontours du concept de modernité. Jusqu’au milieu des années 1970, l’image productive, incarnée par uneorganisation systématique des ateliers et des machines, prend un sens positif. Dans la seconde moitié desannées 1970, en période de récession économique, la machine permet une réduction des coûts de fabricationpar une diminution de la masse salariale. Sur le plan de l’image du produit, l’étude montre qu’il faut sedébarrasser de l’association unique du chocolat suisse avec la montagne. Cette construction est largement lereflet d’un regard de l’étranger et ne constitue pas une constante en Suisse. Depuis le début des années 1950 etpendant plus d’une vingtaine d’années, le chocolat Milka n’est pas associé à l’image du lait et de la montagne,mais bien à un environnement urbain. Ce refus de « suissitude » pendant les Trente Glorieuses s’évanouit dansles années 1970 en partie sous l’impulsion de l’étranger. Suchard renoue alors avec les symboles alpestresfondamentauxThe existence and availability of an important documentary material composed of visual archives (posters,photographs, films) have revealed the potentialities of a thorough and systematic research on how thechocolates company Suchard, based in Neuchâtel (Switzerland), created images from 1945 to 1990, date of theclosure of the manufacturing facilities. This research is the cause of developing methodological foundationsable to participate in the renewal of business history by the use of visual sources. The creation of images wasmade by actors both within and outside the company. The second half of the twentieth century correspond to aprofessionalization of the “picture factory” in which different media pile up, articulate, complete or compete.Photographs reflect positive or negative events directly linked with the production state. They appear as apublic relations tool, particularly through the factory visits. Films are intended to reflect an institutionalevolution of the company, sensitive to its name, its diversification, its implementation. Regarding to theproduction image, staff pictures enhance the recognition for the employees that are only occasionally incontact with others. The machines are as much a favourable as an unfavourable factor for the enterprise’simage. Factors inciting the company to represent the machine make it possible to define the concept ofindustrial modernity. Until the mid-1970s, productive image, embodied by a systematic organization ofworkshops and machines, takes a positive sense. In the second half of the 1970s, in times of economicrecession, the machine reduces manufacturing costs by reducing payrolls. In terms of the product image, thestudy shows it takes to get rid of the unique association of Swiss chocolate with the mountains. Thisconstruction is largely a reflection of a view from abroad and is not a constant in Switzerland. Since the early1950s and for over twenty years, Milka chocolate was not associated with the image of milk and mountains,but with an urban environment. This refusal of “Swissness” during the post-war boom faded in the 1970s,partly under the impetus from abroad. Suchard then revived with the basic alpine symbols
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Garland, Caroline Staub. "A comparative analysis of attitudes toward and responses to email and postal direct mail advertising." To access this resource online via ProQuest Dissertations and Theses @ UTEP, 2009. http://0-proquest.umi.com.lib.utep.edu/login?COPT=REJTPTU0YmImSU5UPTAmVkVSPTI=&clientId=2515.
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Wagner, Darci. "Managing Negative Comments Posted on Social Media." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1556.
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Consumers use social media to share their service experiences, positive and negative. Some organizations lack strategies to respond to the negative comments, which can inhibit service recovery and harm the success of the organization. The purpose of this case study was to explore strategies used by social media managers to manage negative comments posted on social media sites. The study's conceptual framework was social exchange theory. Participants in Central Ohio were recruited through e-mail. Data were gathered by observing 2 social media marketers manage social media and by interviewing social media managers. Secondary data from the organization displayed the engagement level of consumers. The data were coded for emergent themes, which revealed community management, engagement, and reputation management. Data analysis of the themes suggested that organizations should search daily for reviews and respond immediately and organizations should create a positive social media environment by encouraging conversations and engaging followers in conversations. Further, organizations should use experience comments as an opportunity to create value and not delete comments unless derogatory to the audience. Lastly, the analysis demonstrated that organizations should build and maintain relationships with customers and other audiences through social media. Marketers reading this study can learn and implement strategies for responding to negative comments posted on social media. This study may promote social change by enhancing service recovery for organizations, improving experiences for consumers, and informing marketers of the prominent role of social media in communications and marketing plans.
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Johnny, Leanne M. "Overcoming HIVAIDS-related stigma and discrimination : an examination of educational campaign posters." Thesis, McGill University, 2003. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=19393.
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As a corollary to The Declaration of Commitment, adopted by the United Nations General Assembly Special Session on HIV/AIDS in June 2001, the international community recently adopted a World AIDS Campaign that seeks to eradicate HIV/AIDS related stigma and discrimination. To this end, the campaign incorporates several educational strategies, such as a poster campaign, that advocate the just and equal treatment of people living with HIV/AIDS. In an effort to develop an understanding of these educational efforts, this study deconstructs the 2002-2003 World AIDS Campaign posters. While the overall results suggest that the campaign has been successful in redefining the image of HIV/AIDS, it was also found that the posters may actually serve to reinforce stigma and discrimination. Using a textual analysis, this study uncovers the underlying ideological and cultural assumptions that exist within campaign posters and indicates how they operate in relation to the overall objective of the campaign.
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Bayar, Regzedmaa, and Dolgorsuren Chandmani. "What you see? Value or ...? : A study of life values and lifestyles, and attractiveness of consumers towards advertising posters with value appeals in Umea." Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35484.
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This research is investigated a relationship between life values and attitude towards advertising, which included life value appeals. A survey is used a self administrated questionnaire of a quantitative research method, which is asked about people’s life values based on Kahle scale of eight items and their attitudes about advertising posters are created ourselves. Sample was chosen from students and workers in Umea. University, offices and shopping mall techniques used to collect the data.
Theoretical review has shown that the link between advertising appeals and consumer behavior factors’ life value and lifestyle being addressed before scholars, such as Belch, Polay, and Kahle so on. The review also included influencer factors and types of advertising appeals, and life values and lifestyle activities.
This research’s empirical findings have established the correlation between ranking of eight life values and ranking of eight advertising posters with the values. In addition, the posters are compared by gender and lifestyles activities. Our findings confirmed two out of three hypotheses. Confirmed first hypothesis is that consumer life value is reflected their choice of advertising posters with the value. Next, choice of the value and the poster is not different by gender. Unconfirmed hypothesis is lifestyle activities relative the choice of the posters.
The research’s results have highlighted practical implications for advertisers and marketers, so that they can understand consumer behavior towards advertising. Especially in today’s world of booming advertisement industry, as such they are able to make more efficient their advertising, not to overdo nor underestimate its effects on customers.
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Lundgren, Helena. "Omslag till böcker och DVD-filmer : en jämförande studie av visuell kommunikation i omslagen till Män som hatar kvinnor och Niceville." Thesis, Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-1555.
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This thesis is about covers of books and DVD movies. I have tried to find out if the visual communication of the covers differs between the book and movie with the same story. Do they appeal to different target groups? I have also been trying to find out what designers can do to increase the visibility of covers among others. Are there certain rules to follow for making a cover visible? To reach a conclusion I have been studying components in advertising pictures, since covers work as a kind of advertiser for the product. I have also been studying visual communication and how designers use advertising pictures to communicate with the observer. Semiotics, advertising and comparisons between the covers have been my method for analyze. I have come to the colclusion that covers of books and DVD movies do communicate in different ways and partly to different target groups. There are certain rules to follow if you want to increase the visibility of a picture among others. The results indicate that the book covers have an older target group than the DVD covers.
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Rother, Laura M. "World War I Posters and the Female Form: Asserting Ownership of the American Woman." Cleveland, Ohio : Cleveland State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=csu1211918047.
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Thesis (M.A.)--Cleveland State University, 2008.Abstract. Title from PDF t.p. (viewed on July 9, 2008). Includes bibliographical references (p. 67-69). Available online via the OhioLINK ETD Center. Also available in print.
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Nasulevičiūtė, Laima. "Socialinės reklamos projektas Įspėjimai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100125_163204-27154.
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Grafinio dizaino vystymasis, reklama, vizualiosios reklamos objektai, reklama ir jos objektai, plakatai ir socialinės problemos, tai dalis mūsų visuomenės reiškinių. Atsižvelgiant į tai, kad socialinių problemų vis daugėja, o efektyvios šviečiamosios informacijos nėra daug, savo magistrinio darbo temą ir praktinį darbą siejau su socialinės reklamos sritimi. Socialinės reklamos reikalingumas yra labai svarbus atsižvelgiant į šių dienų aktualijas ir kintančią mūsų visuomenę.
Magistrinio darbo tema: Socialinės reklamos projektas „Įspėjimai“. Ją sudaro dvi potemės: „Karas keliuose“ ir „Prekyba žmonėmis“ .
Gilindamasi į šias problemas, ir esamų problemų grafinius sprendimus, mano pasirinkimu kuriant grafinio dizaino projektą „Įspėjimai“ buvo aktualizuojamos naujos visuomenės socialinės problemos, pateikiant įspėjimus vizualiai interpretuojant daiktų išskirtines savybes. Nagrinėjamos problemos ir jų svarba yra pateikti kitokiame kontekste, labiau gilinantis į pačių svarbiausių aktualijų turinį ir projekto vizualinius išskirtinius pateikimus, kurių pasėkoje, projekto įspėjimai ir bendra jungianti socialinių plakatų vizualizacija ir jų „kitoks pateikimas“ leido į šias problemas pažvelgti kur kas svarbiau ir aktualiau.
Grafinis plakatų sprendimas tik dar labiau pabrėžia ir atskleidžia kiekvieno „Įspėjimo“ turinį ir reikšmę. Techniniame projekte sukurta dešimt plakatų, kiekvienai potemei po penkis. Pasirinktas atskiras tik potemę atitinkantis grafinis... [toliau žr. visą tekstą]The graphic design, development, advertising, visual advertising items and its objects, posters, and social problems are a part of our public events.My disertation and paractical work are linked to the social advertising This is because due to the fact that social problems are increasing, and there is not enough effective educational information to the public. Social advertising is very important in our dayly lives. There is a big necessity of taking into account the current challenges and changes in our society. The thesis of my disertation is based on a graphic design project called „Warning“ in a social advertising . It consists of two sub-themes: "Human Trafficking" and "War on the roads". My choice of creating a graphic design Project called "Warning" was based on up to date of our new society social issues and the given notice of the visual interpretation on the items ,this is because of their unique characteristics. After examining all these problems and their importance I have provided a different context, further explores and the most important, relevant content and exceptional visual design submissions, which came up as result of „Warning“. The project is linked with the social visualization and posters.The different presentation makes us to look at these issues from more important and relevant sides.. The solution of the graphic posters is highlighted in a disclosure.The technical side of my project consits of ten posters which... [to full text]
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Sánchez, Flores Miguel. "Entre la comunicación y el arte: una mirada a los primeros afiches peruanos." Conexión, 2017. http://repositorio.pucp.edu.pe/index/handle/123456789/114728.
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The present article is an approximation to the first stage of the development of the Peruvian posters of the late fifties and sixties. The text is questioned on the two dimensions with which these first posters are born: communication and art, and also on the attempt to match precisely its esthetic dimension with its informative and commercial function. The text also identifies many of the first exponents, renowned graphic artists, who found in the design of posters, covers and commercial logos a space not only to develop their artistic practice but also a source of habitual income. Precisely, the article question those two dimensions —which do not seem to be faced in the beginning— and which agree favorably in the development of advertising graphics and also of Peruvian art. Finally, the article asks about the function of the poster and poses the hypotheses about what makes a poster transcend its informative function and make it remain in time as an object of collectible art, as happened with some of these first Peruvian posters.El presente artículo es una aproximación a la primera etapa del desarrollo del afichismo peruano de fines de los cincuenta y de los años sesenta del siglo pasado. Se cuestiona sobre aquellas dos dimensiones con las que estos afiches nacen: la comunicación y el arte, y también sobre el intento por hacer coincidir justamente su dimensión estética con su función informativa y comercial. Asimismo, el texto identifica a muchos de los primeros exponentes, reputados artistas gráficos, que encontraron en el diseño de afiches, portadas y logos comerciales un espacio no solo para desarrollar su práctica artística sino también una fuente de ingreso habitual. Precisamente, el artículo se cuestiona sobre aquellas dos dimensiones —que no parecen enfrentadas en un principio— y que coinciden favorablemente en el desarrollo de la gráfica publicitaria y también del arte peruano. Por último, se pregunta sobre la misma función del afiche y plantea hipótesis sobre qué es lo que hace que trascienda su función informativa y permanezca en el tiempo como un objeto de arte coleccionable, como sucedió con algunos de estos primeros afiches.
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Gaudêncio, Junior Norberto. "Veja ilustre passageiro: o Atelier Mirga e os cartazes para a Companhia de Annuncios em Bonds (décadas de 1930 a 1950)." Universidade Presbiteriana Mackenzie, 2010. http://tede.mackenzie.br/jspui/handle/tede/1789.
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Made available in DSpace on 2016-03-15T19:41:55Z (GMT). No. of bitstreams: 0
Previous issue date: 2010-12-13This work proposes a historical recovery of production and operating procedures of Atelier Mirga, led by Polish artist Henrique Mirgalowski and responsible for creating the posters distributed by the Companhia de Annuncios em Bonds in São Paulo. Contextualizes the advertising posters on trams in a city of intense transformation like São Paulo in the first half of the twentieth century. Investigates how the advertising posters on trams, with their surroundings and characteristics, entered into a modernity that cannot be understood outside the urban context. It traces the formative years of Henrique Mirgalowski before arriving in Brazil and becoming a pioneer of modern Brazilian poster. Puts the art in dialogue with the advertising graphics of the period, analyzing the hierarchical distinction between major and "minor arts. Dedicates to the training of the Brazilian advertisers and designers before the 1950‟s, highlighting educational and pioneering role of Henrique Mirgalowski and his studio. Investigates how foreign models influenced the production of Atelier Mirga. Demonstrates how the educational process and the influences at the Atelier Mirga are examples of a rich and varied tradition of Brazilian culture projective in advertising and design, detached from any ideology and visual homogenization
O presente trabalho propõe o resgate histórico da produção e dos procedimentos operacionais do Atelier Mirga, liderado pelo artista polonês Henrique Mirgalowski e responsável pela criação dos cartazes veiculados pela Companhia de Annuncios em Bonds paulistana. Contextualiza o cartaz de bonde em uma cidade em intensa transformação como São Paulo na primeira metade do século XX. Investiga como o cartaz de bonde, com sua ambiência e especificidades, inseriu-se em uma modernidade que não pode ser entendida fora do contexto urbano. Resgata os anos de formação de Henrique Mirgalowski antes de desembarcar no Brasil e tornar-se um dos pioneiros do moderno cartaz brasileiro. Coloca as artes plásticas em diálogo com o desenho publicitário do período, analisando a distinção hierárquica entre artes maiores e menores . Dedica-se à formação do profissional de publicidade e do design brasileiro anterior à década de 1950, destacando o papel educacional e o pioneirismo de Henrique Mirgalowski e seu ateliê. Investiga como os modelos estrangeiros influenciaram a produção do Atelier Mirga. Demonstra como a formação dos profissionais e as influências presentes no Atelier Mirga constituem exemplos de uma rica e variada tradição da cultura projetiva brasileira em publicidade e design, desapegada de ideologias e de qualquer homogeneização visual
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Nešporová, Kristýna. "Využití GreenGraffiti jako dalšího marketingového komunikačního nástroje firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223745.
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Tato diplomová práce z oblasti marketingu zkoumá možnost využití alternativního reklamního média zvaného GreenGraffiti jako dalšího komunikačního nástroje. Protože je pro Českou republiku a tím i české klienty tento typ reklamního média nový, je důležité vysvětlit, co přesně GreenGraffiti je, odkud pochází a jak se objevilo v České republice. Tato diplomová práce bude také zkoumat, zda je GreenGraffiti vhodným reklamním médiem pro český trh ,a které problémy je třeba vyřešit před tím, než bude zařazen do komunikačního mixu společnosti. Tato práce je napsána na základě znalostí získaných během stáže ve Studio Tomato s.r.o., které vlastnilo licenci na GreenGraffiti pro Českou republiku a také na základě informací získaných od Jima Bowese, zakladatele GreenGraffiti Holding BV.
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Diblíková, Daniela. "Projekce body image do marketingové komunikace." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85331.
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This diploma thesis discusses the main issues in regards to the topic of body image in marketing, such as its overall description, its negative impacts and the influence it has among the media and advertising. A content analysis was the primary methodology used in this thesis. Furthermore, not only were Czech television commercials analysed, but also Australian ones. The work also discusses the fundamental media indicators which help to form a better understanding of the television market. The results indicate that a normal person will be presented in a television commercial in an attempt to better connect the viewer to the commercial, thus connecting the product or brand to the mass audience. This finding was also backed up by the the results of a media indicators analysis that was conducted for Czech commercials.
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Лозова, А. Д. "Фінансове забезпечення маркетингових заходів просування нової продукції на ринок." Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/25041.
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Лозова, А. Д. Фінансове забезпечення маркетингових заходів просування нової продукції на ринок : випускна кваліфікаційна робота : 072 "Фінанси, банківська справа та страхування" / А. Д. Лозова ; керівник роботи А. О. Пінчук ; НУ "Чернігівська політехніка", кафедра фінансів, банківської справи та страхування. – Чернігів, 2021. – 85 с.Предметом дослідження є сукупність теоретико-методичних та прикладних аспектів управління рекламною діяльністю організації. Об’єктом дослідження виступає процес управління рекламною діяльністю АТ «Укрпошта» в умовах високої конкуренції на ринку. Мета кваліфікаційної роботи полягає в дослідженні шляхів оптимізації процесу управління рекламною діяльністю організації, пошук ефективних методів та засобів фінансового забезпечення процесу просування нової продукції на ринок, пошук нових методів управління рекламною діяльністю в умовах високої конкуренції на ринку. Завданнями роботи є: висвітлити сутність, завдання та функції управління рекламною діяльністю організації; розкрити особливості PR- технологій в управлінні рекламною діяльністю сучасної організації; проаналізувати управлінську діяльність у напрямі реклами у досліджуваній організації; розробити рекомендації щодо вдосконалення управління фінансовим забезпеченням рекламної діяльності досліджуваної організації. Одержані результати можуть бути використані в практичній діяльності підприємства.
The first section reveals the theoretical fundamentals of the study of financial support of promotion of new products on the market. Topics of logistic innovative technologies, main types of advertising, sources of financial support of marketing activity and regulatory and legal support of advertising activity are considered. The second section considers the level of financial security, general financial and economic characteristics of Ukrposhta. In the course of the work the analysis of the state of financial security of the bank JSC "Ukrposhta" for 2019-2020, the analysis of the structured balance of the bank and a comprehensive assessment of the level of financial security of JSC "Oschadbank". And also the analysis of efficiency of advertising activity of the enterprise and problems of financial maintenance of marketing activity in promotion of new production on the market. The The third section discusses the topic of forming a budget for financial support for the promotion of new products on the market. Specific advertising measures for marketing management of JSC "Ukrposhta" and assessment of economic efficiency of the proposed measures are proposed.
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Brunelli, Silvana. "Diálogo entre as artes plásticas e a publicidade no Brasil." Universidade de São Paulo, 2007. http://www.teses.usp.br/teses/disponiveis/27/27131/tde-30062007-150637/.
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A participação dos artistas plásticos e gráficos na publicidade brasileira, mais especificamente na comercial de produtos e empreendimentos, entre as décadas de 1920-1940 constitui o núcleo de investigação desta tese. Se historicamente as artes plásticas e a publicidade internacionais sempre mantiveram relações estreitas e até mesmo conflituosas, indagou-se como teriam se comportado entre si esses dois campos profissionais no Brasil quando da passagem da nossa publicidade amadora para aquela moderna, impregnada, sobretudo, pelos métodos das agências norte-americanas atuantes no eixo Rio-São Paulo. A partir de um exame atento do mercado de trabalho dos diversos profissionais considerados, procurou-se entender as motivações que os levaram a produzir peças publicitárias, o que por sua vez direcionou o estudo ao questionamento das hierarquias artísticas, pois a relação entre a arte e a publicidade prolonga o consagrado debate em torno das artes mecânicas e liberais, e, por conseguinte as disputas entre arte maior e arte menor, entre arte pura, desinteressada e livre e arte comprometida, dentre outras tipologias usuais. Concomitantemente, averigou-se como a passagem e mesmo a convivência de um sistema acadêmico com um moderno, que se constituiu a partir dos anos 1920, alterou, ou melhor, conformou o campo artístico brasileiro. Frente a esses impasses, recorreu-se a algumas proposições teóricas mais atuais, que ao transferirem o foco problemático do campo artístico para o estético, atenuaram os questionamentos como também permitiram maior flexibilidade de análises. Nos exames formais das peças publicitárias, selecionadas em função de suas representatividades dentro do conjunto, defendeu-se a tese de que houve momentos em que a produção de cartazes e anúncios comerciais, este em maior número, aproximou-se de uma linguagem artística moderna, a exemplo dos projetos comerciais do artista Fulvio Pennacchi, que pertencem à coleção do Instituto Moreira Salles. E, na busca desses momentos estéticos modernos, procurou-se não enxertar e tão somente verificar correspondências com os moldes europeus, ao contrário, isso permitiu o conhecimento da nossa realidade, da modernidade artística que nos foi possível edificar, tendo em conta as variantes que o decorrer dos anos lhe agregou. Este posicionamento, em contrapartida, de forma alguma pôde desprezar o fato da história da propaganda brasileira ter fortes e ricas ligações com os modelos estrangeiros, portanto, impôs-se às análises iconográficas a tarefa de também investigar o quanto a nossa produção foi ou não uma reelaboração particular dos exemplos da arte publicitária em circulação. A interdisciplinaridade foi uma constante neste estudo pelo entrelaçamento de informações originárias de vários campos do conhecimento, sem a qual a pesquisa não teria êxito.The role of the plastic and graphical artists in the Brazilian commercial advertising of products and enterprises, between the decades of 1920 and 1940, is the core of investigation of this thesis. Historically, plastic arts and advertising always kept narrow and even tough relationships in the international panorama. Therefore, in this work we have inquired the behavior of these two professional fields in Brazil as we pass from an amateur to a modern advertising. The latter has been influenced by the North-American advertising agencies from Rio de Janeiro and São Paulo. From a painstaking analysis of the labor market of several professionals in the plastic arts field, we have tried to understand the reasons that had taken them to produce advertisement materials. This has led us to investigate artistic hierarchies, since the relationship between art and advertising only emphasizes the old debate around mechanical and liberal arts, minor and major arts, pure and compromised arts, amongst other usual typologies. At the same time we investigated how the coexistence of an academic system and a modern one, established in the years of 1920, molded the Brazilian artistic field. Due to these impasses it was necessary to use some modern theoretical propositions that shifted the subject from the artistic to the aesthetic field, reducing doubts and allowing for a more flexible analysis. In the critical analysis of the selected advertisement materials, we looked for instances where the posters and commercial advertisements, the latter bigger in number, approached a more modern artistic language, such as the commercial projects of the artist Fulvio Pennacchi, that belong to the collection of the Instituto Moreira Salles. In pursuit of these modern aesthetic instances we have not tried only to find similarities with the European patterns but made an effort to understand our reality and the artistic modernity we were able to produce at that time. We did not deny the strong link between the Brazilian and the international advertising, therefore, in our iconographic analysis, we have investigated to what degree our advertisement productions were just reelaborations of the current advertisement art in circulation. In this thesis the interdisciplinarity played a major role due to the crossing of information from many areas of knowledge and, without it, our research would not be possible.
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Villuendas, Andrés Pilar. "Diseño y sociedad. Cartelismo y gráfica en la Barcelona de los 1970-1990 a través de la obra de un estudio de diseño." Doctoral thesis, Universitat de Barcelona, 2015. http://hdl.handle.net/10803/290611.
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El periodo comprendido entre finales de los años 1970 y las dos décadas siguientes representa un vacío importante en el estudio de la historia del diseño en nuestro país.
La gráfica de este periodo es un testimonio importantísimo que he podido seguir y analizar a lo largo de estos 30 años de trabajo profesional desde nuestro Estudio de Diseño gráfico Villuendas + Gómez. El carácter socio-cultural de la mayor parte del trabajo y la diversidad de nuestras colaboraciones con asociaciones de vecinos, grupos políticos e instituciones democráticas me animó a aproximarme a analizar el diseño de este periodo en la ciudad de Barcelona y su cinturón.
Para esta tesis doctoral que presento, se han seleccionado y catalogado, alrededor de 300 obras de diseño gráfico, entre carteles, revistas y logotipos, y se han analizado las que hemos considerado más representativas desde el punto de vista gráfico, de comunicación visual y significación social.
Un recorrido en el tiempo, en acciones y en variedad creativa. Una selección muy amplia, que se ha centrado en el periodo comprendido entre mediados de 1970 y el final de los Juegos Olímpicos de Barcelona en el año 1992, con la finalidad de que todo este material pueda utilizarse para futuras investigaciones.
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Руссол, Юлія Сергіївна. "Актуальні тенденції дизайну сучасного рекламного плакату України." Магістерська робота, Київський національний університет технологій та дизайну, 2021. https://er.knutd.edu.ua/handle/123456789/18114.
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У дипломній роботі досліджується плакат як різновид графічного дизайну та візуально-пластичної мови. Проаналізовано розвиток рекламного дизайну в Україні та інших країнах світу, що сприяє визначенню основних технологій створення плакату. Поглиблено розглядаються основні історичні етапи и періодизація створення національної реклами, що дає розуміння у використанні новітніх методів проектування в дизайні сучасного плакату України. Проаналізовано основні прийоми та рішення у роботі з плакатним дизайном. З’ясовано основні правила щодо інформаційного та візуального наповнення плакату, його завдання, важливість ідеї та засоби її зображення. У результаті цього дослідження створена серія плакатів про столицю України, у яких зберігається ідентичність національного історичного минулого і актуальні тенденції сучасності.В работе исследуется плакат как разновидность графического дизайна и визуально-пластического языка. Проанализировано развитие рекламного дизайна в Украине и за её пределами, что способствовало определению основных технологий создания плаката. Углублённо рассматриваются основные исторические этапы и периоды создания национальной рекламы, что даёт понимание в использовании новейших методов проектирования в дизайне современного плаката Украины. Проанализированы основные приёмы и решения в работе с плакатным дизайном. Выяснены основные правила информационного и визуального наполнения плаката, его задачи, важность идеи и способы её изображения. В результате этого исследования создана серия плакатов о столице Украины, в которых сохраняется идентичность национального исторического прошлого и актуальные тенденции современности.
The work examines the poster as a kind of graphic design and visual plastic language. The development of advertising design in Ukraine and abroad was analyzed, which contributed to the determination of the main technologies for creating a poster. The main historical stages and periods of the creation of national advertising are in depth considered, which gives an understanding of the use of the latest design methods in the design of a modern poster in Ukraine. Analyzed the main techniques and solutions in working with poster design. The basic rules of informational and visual content of the poster, its tasks, the importance of the idea and the ways of its presentation have been clarified. As a result of this research, a series of posters about the capital of Ukraine was created, which preserve the identity of the national historical past and current trends of our time.
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Chiung-Wen, Tsai, and 蔡穹紋. "The Study of Deconstruction''s Vision of Planar Advertising~Poster Design." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/78004143873758321644.
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碩士國立高雄師範大學
視覺傳達設計研究所
92
This research is taking the poster design as an example. “Deconstruction” the type vision performance unfolds which in view of the planar advertising in makes the analysis. Reads the text the way that penetration “Deconstruction theory” in philosophy, literature, art, the construction,design and so on faces the relational network which discusses its unfold with mutually to affect one by one. Then understands “Deconstruction theory” in its relational network influences regarding the planar advertising performance. Furthermore, the penetration case analysis, explores author, work and the view between interactive network, and the affiliation from this a network, in Deconstruction the essence, the visual structure and the expense significance carries on the analysis and the annotation. Finally, again from the creation with the angle which watches, seeks Deconstruction the type performance regarding the planar advertising world influence, as well as how we should regard the way Deconstruction’s vision expression. Poster, through years always all has been the planar advertising design focal point, because poster itself has many characteristics. On the one hand it entrusts with the advertisement to design a diverser vision to present, on the one hand affiliation by its rich vision structure and tensity. The poster enables to become the most to have the characteristic the carrier in the planar advertising, ane become this research major analysis point.
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ŠAREŠOVÁ, Eva. "Reklama v Československu." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-381094.
Full textAbstract:
The diploma thesis describes the various aspects of an advertising in the period of Czechoslovakia. It follows the continuity of an interwar advertising culture in the cultural and historical context of the time. Furthermore it poses a different beliefs of advertising culture compared to today on the one hand and a very modern approach of advertising through the use of new media, advertising tactics, the amount of advertising studios or innovative design on the other hand. On the theoretical background is established an interpretation of selected product advertising posters to reveal unifying characteristics of poster creation of the time. At the final part is searched for a continuity and use of the topic in present art education.
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Толченникова, Анастасія Миколаївна. "Формування екологічної свідомості в соціальній рекламі." Магістерська робота, 2020. https://dspace.znu.edu.ua/jspui/handle/12345/4302.
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Толченникова А. М. Формування екологічної свідомості в соціальній рекламі : кваліфікаційна робота магістра спеціальності 061 "Журналістика" / наук. керівник Л. В. Чернявська. Запоріжжя : ЗНУ, 2020. 73 с.UA : Магістерська робота «Формування екологічної свідомості в соціальній рекламі» – основний текст – 73 сторінки. Для виконання дипломної роботи опрацьовано 73 джерела. Об'єктом дослідження є плакатна екологічна соціальна реклама Всесвітнього фонду дикої природи та Грінпіс. Предметом дослідження є візуальний і вербальний компоненти рекламного повідомлення. Метою роботи є дослідження соціальної реклами як інструменту формування екологічної свідомості і позитивних ціннісних орієнтацій. Реалізація мети передбачає виконання таких завдань: 1) розкрити суть поняття «соціальна реклама»; 2) сформулювати основні особливості соціальної реклами екологічної тематики; 3) проаналізувати плакатну екологічну рекламу; 4) провести опитування з метою аналізу сприйняття плакатної екологічної реклами. Методологічну і теоретичну основу дослідження складають праці дослідників: В. Абушенко, С. Артикуца, В.Березенко, Ю. Бернадської, В. Вернадського, Л. Весельської, В. Єрасовова, І. Клименко, А. Ковальової, В. Кувакіна, Г. Ніколайшвілі, Д. Олтаржевського, Є. Ромата, Н. Санакоєвої, В. Шохіна та ін.. Методи дослідження: у роботі використано поєднання наукових підходів та принципів, які дали змогу комплексно та всебічно дослідити питання екологічної соціальної реклами та її впливу на формування екологічної свідомості. Були використані загальнонаукові методи дослідження (аналіз, синтез); первинні (вивчення джерел) та вторинні (систематизація, інтерпретація); емпіричні методи: опитування та аналіз соціологічних даних (анкетування). Наукова новизна дослідження полягає у виявленні основних інструментів, які застосовуються при створенні екологічної соціальної реклами та виявленню особливостей їх впливу на аудиторію. Сфера застосування: матеріали дослідження можуть бути використані під час подальших наукових розробок, у практичній діяльності спеціалістів з реклами та дизайнерів, в роботі над розробкою концепцій на стратегії екологічних рекламних повідомлень.
EN : Master's thesis "Formation of environmental awareness in social advertising" - main text - 73 pages. 73 sources were processed for the thesis. The object of the study is a poster environmental social advertising of the World Wildlife Fund and Greenpeace. The subject of the study is the visual and verbal components of the advertising message. The aim of the work is to study social advertising as a tool for the formation of environmental awareness and positive values. Realization of the purpose provides performance of the following tasks: 1) to reveal the essence of the concept of "social advertising"; 2) to formulate the main features of social advertising on environmental issues; 3) analyze poster environmental advertising; 4) conduct a survey to analyze the perception of environmental poster advertising. The methodological and theoretical basis of the study are the works of researchers: V. Abushenko, S. Artykutsa, V. Berezenko, Y. Bernadskaya, V. Vernadsky, L. Veselskaya, V. Yerasova, I. Klimenko, A. Kovaleva, V. Kuvakin, G Nikolaishvili, D. Oltarzhevsky, E. Romat, N. Sanakoeva, V. Shokhin, etc .. Research methods: the work uses a combination of scientific approaches and principles, which allowed a comprehensive and comprehensive study of environmental social advertising and its impact on the formation of environmental awareness. General scientific research methods (analysis, synthesis) were used; primary (study of sources) and secondary (systematization, interpretation); empirical methods: survey and analysis of sociological data (questionnaire). The scientific novelty of the study is to identify the main tools used in the creation of environmental social advertising and identify the features of their impact on the audience. Scope: research materials can be used during further research, in the practice of advertising specialists and designers, in the development of concepts for the strategy of environmental advertising messages.
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BOČKOVÁ, Lucie. "Sociální plakát jako nástroj komunikace." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-385112.
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This diploma thesis with name "Social Poster as a Communication Tool" deals in the content with social advertisings and theirs potential use as a communication tool. The theoretical part deals with graphic design and especially the role of poster as a visual communication medium of advertising. Furthermore, the theoretical part outlines the historical development of advertising and lists the characteristic feature of social advertising, which defines in relation to commercial advertising. It outlines the historical development, refers about the legal and ethical problems of definition and raises questions about its impact and effectiveness in society. Furthermore, the theoretical part contains a list of characteristics of social advertising. It outlines an issues of legal and ethical definition and raises questions about its impact and effectiveness in society. The practical part of this work incorporates the creation own set of six social posters. Set of posters is quite focused on issues specific to the target group. In this context, the work is based on pedagogical and psychological knowledges peculiar to the target group. The assumption is further possible use posters as educational material in the second class students primary schools. On the basis of this materiál it is possible stimulate to discussion on the whole range of social issues. With this is suggested space for communication, asking questions and seeking answers.Part of this work is illustrated appendix, on which is referred to throughout the text. This section is also a record of the creative process and the resulting file of social posters and their possible variations.
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Nevařilová, Petra. "Vliv plakátu na spotřebitelské chování v Československu (1918-1938)." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-351228.
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Chiu, Yu-Hsuan, and 邱昱瑄. "A Research on Creative Thinking Applied to Environmental Awareness Advertising Posters." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/84626282487861536325.
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碩士國立高雄師範大學
視覺設計學系
103
The layers of application on creative thinking are extensive. Creative thinking emphasizes on the thinking behavior of individual and problem solving. It is not easy to execute and get one’s creativity done well, not to mention getting the best results. However, everything has its own way to be achieved, as long as it’s based on suitable thinking methods and principles. By this, one can increase the production of ideas and find out the proper ones applied in advertisement. By applying mind-mapping method to creative thinking, this research concluded appropriate steps on advertising creative procedure that matches the characteristics among all age groups. First, develop concepts by using mind-mapping method. Then, search for creativity via market segmentation, target market, and product positioning. Finally, apply above process on environmental issue posters with five themes of global warming, forest conservation, animal protection, nuclear energy issue, and water resource. Hope the audience can understand these creating techniques well and apply it in diverse fields through the results of this research. Moreover, realize the importance of environmental issue and improve the current situation with practice and make the homeland better.
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Fullwood, Marvin Dottington. "Transit Advertising with Alcohol and Violent Content on Public Platforms: A Descriptive Study of Advertisements Within the New York City Subway System." Thesis, 2018. https://doi.org/10.7916/D8058ZC9.
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Two of the most important behaviors affecting youth are alcohol use and aggression. Advertisements that promote alcohol consumption and display aggressive images and words may influence attitudes and behaviors of youth. While there is considerable research on these kinds of advertisements in various media channels, there is limited research describing such advertising within public transit systems. The purpose of this study was, therefore, to describe and prevalence and characteristics of advertisements about alcohol and with violent content on the platform walls of the New York City subway system.
Methods: A cross-sectional design with direct observations was used to document all advertisements in four boroughs: Bronx, Brooklyn, Manhattan, and Queens. Subway stations with and without advertising were identified and selected characteristics of advertisements about alcohol and with violent content were described. The presence of advertisements was examined based on racial/ethnic and income characteristics of station location using logistic regression.
Results: Of 472 subway stations observed, 143 contained 8,737 advertisements, including duplicates. Of the 143 stations with any type of advertisements, 76 (53.1%) displayed one or more alcohol advertisements while over 95% included one or more advertisements with violent content (136 of 143). Of the 8,737 advertisements observed, 129 (1.5%) were for alcohol (including three public service messages) and 1,154 (13.2%) had violent content. Almost two-thirds of the 129 advertisements about alcohol were for beer. There were 144 advertisements that pictured guns. Not one public service announcement for violence prevention was observed. Examination of the presence of advertisements based on racial/ethnic and income characteristics of station location (n = 454 with complete data) showed no differences for advertisements with violent content, but greater odds of alcohol advertisements being present in locations with a higher percentage of Black population. Considerable variability existed between neighborhoods within each borough.
Conclusions: Almost 9,000 advertisements were documented in this study. Despite the low number of advertisements about alcohol, one or more such advertisements was present in over one-half of the stations with advertising. Advertisements with violent content were pervasive. Recommendations focus on how public transit spaces can be used more productively to help cultivate caring communities.
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DUDKOVÁ, Iveta. "Postoje konečných spotřebitelů k vybranému reklamnímu prostředku." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-403713.
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The aim of this diploma thesis is to find out how consumers perceive the chosen advertising tool and to create a proposal to use the obtained information. The thesis is divided in two parts. Theoretical part deals with concepts related to consumer´s attitudes and perception. For the practical part tender sheets of supermarket Terno were chosen as an advertising tool for analysis. Practical part includes the research involving final consumers from South Bohemia region, depth interviews with several consumers and interview with marketing director of the company. This three parts are processed and evaluated together. The conclusion of the thesis is focused on the analysis of results and proposals were created that the company could use.