Log in

Relevant bibliographies by topics / Advertising poster / Journal articles

To see the other types of publications on this topic, follow the link: Advertising poster.

Journal articles on the topic 'Advertising poster'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Advertising poster.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Rachma Prayudawardani, Azahra, Chusni Hadiati, and Usep Muttaqin. "SEMIOTIC ANALYSIS ON FENTY BEAUTY’S FOUNDATION ADVERTISING POSTER AS A REPRESENTATIVE OF BEAUTY DIVERSITY." LUNAR 7, no. 2 (2023): 101–12. http://dx.doi.org/10.36526/ln.v7i2.3053.

Full text

Abstract:

This research entitled "Semiotic Analysis on Fenty Beauty's Foundation Advertising Poster as a Representative of Beauty Diversity". This involves analyzing the Fenty Beauty foundation advertising poster employing the semiotic field. The descriptive qualitative approach was chosen in this research, and the aims of this research to identify the icon, index, and symbol in Fenty Beauty's foundation advertising poster, and to determine the relationship between signs and the beauty diversity issue in Fenty Beauty's foundation advertising poster. To figure out the answer, the researcher applies a sem

APA, Harvard, Vancouver, ISO, and other styles

2

Kelly, Horace O. "Effectiveness of Alternative Advertising and Promotional Media Vehicles in Garden Center Advertising." Journal of Environmental Horticulture 8, no. 2 (1990): 99–101. http://dx.doi.org/10.24266/0738-2898-8.2.99.

Full text

Abstract:

Abstract These data, analyzed by different size population centers, show that there is a relationship between the effectiveness of different media vehicles and the size of the population center in which a garden center is located. In large metro areas (500K +), customer mailings, poster advertising specials, and radio are most effective; in small metro locations (lOO–499K), the most effective vehicles are customer mailings, poster advertising specials, posters in the store, and radio; in large cities/towns (50–99K), the optimum choices are posters in the store, poster advertising specials, nei

APA, Harvard, Vancouver, ISO, and other styles

3

Izzati, Nurul. "Tindak Tutur Ilokusi pada Poster Iklan Mie Indomie Periode 2019-2020 (Studi Analisis Pragmatik)." Diwan: Jurnal Bahasa dan Sastra Arab 13, no. 2 (2022): 116–31. http://dx.doi.org/10.15548/diwan.v13i2.713.

Full text

Abstract:

This paper discusses the illocutionary speech acts of the Mie Indomie advertisement poster for the 2019-2020 period which was published on the Indomie Egypt - facebook account. This study focuses on discussing the communicative forms and functions of illocutionary speech acts contained in the Mie Indomie advertising poster for the 2019-2020 period, as well as what speech modes are used when marketing the product. All of the focus of this research will be dissected by using the theory of illocutionary speech acts proposed by Searle. The results showed that during the 2019-2020 period, the Mie I

APA, Harvard, Vancouver, ISO, and other styles

4

Foulsham, Tom, and Alan Kingstone. "Look at My Poster! Active Gaze, Preference and Memory during a Poster Session." Perception 40, no. 11 (2011): 1387–89. http://dx.doi.org/10.1068/p7015.

Full text

Abstract:

In science, as in advertising, people often present information on a poster, yet little is known about attention during a poster session. A mobile eye-tracker was used to record participants' gaze during a mock poster session featuring a range of academic psychology posters. Participants spent the most time looking at introductions and conclusions. Larger posters were looked at for longer, as were posters rated more interesting (but not necessarily more aesthetically pleasing). Interestingly, gaze did not correlate with memory for poster details or liking, suggesting that attracting someone to

APA, Harvard, Vancouver, ISO, and other styles

5

PİLİCİ, Elanur. "POSTMODERN REKLAM AFİŞİ TASARIMI." IEDSR Association 6, no. 11 (2021): 329–42. http://dx.doi.org/10.46872/pj.245.

Full text

Abstract:

The history of the art of graphic design and posters goes back to cave drawings during the Stone Age. Graphic design and posters are based on social needs and change in different stages of social development. They are now enjoying one of the apexes of their development. The art of graphic and poster design which developed and evolved in the historical and social development process, has taken on new dimensions during the transition from the modern to the postmodern period in accordance with the needs of our society of consumption and by using the technical/technological tools and methods withi

APA, Harvard, Vancouver, ISO, and other styles

6

Pryshchenko, Svitlana. "Balkan travel posters of the xx century." Perfectus AC 2022, no. 1 (2022): 45–51. https://doi.org/10.5281/zenodo.8158925.

Full text

Abstract:

Purpose: The author considers the travel poster as a tool of advertising communications and a component of the cultural image of the Balkans. Of particular interest is cross-cultural interaction due to the expansion of info space, cultural and artistic development, and strengthening of the European integration processes. Methodology: This study is based on system-structural, comparative and sociocultural methods. The author applied the chronological-genre principle for the analysis of visualization means and artistic-style features of travel poster in the 20th century. Results and Conclusions:

APA, Harvard, Vancouver, ISO, and other styles

7

Thi Viet Ha, Nguyen. "Urban environment factors in advertising poster in Ho Chi Minh City." MATEC Web of Conferences 193 (2018): 01020. http://dx.doi.org/10.1051/matecconf/201819301020.

Full text

Abstract:

Poster design is an important part in graphic design and contributes considerably to the “green industry” – the modern advertising industry. In the era of International Integration of Vietnam, there is a large number of changes in advertising posters, and Urban Environment factors plays a very important role in this process. Advertising poster is integrated with visual languages, creating a totally new outlook on aestheticism. Special attention has given to the Urban Environment factors, and they have even become a trend, spreading to the art of design, particularly in advertising posters. The

APA, Harvard, Vancouver, ISO, and other styles

8

Udris, Iryna, and Natalia Udris-Borodavko. "Evolution of Artistic Styles of Commercial Advertising Posters in the Context of the History of Graphic Design." Bulletin of KNUKiM. Series in Arts, no. 42 (July 14, 2020): 230–39. https://doi.org/10.31866/2410-1176.42.2020.207661.

Full text

Abstract:

The purpose of the article is to understand the synthesis and cautious term system of specific artistic features of an advertising poster at every stage of the stylistic evolution for the effective practice of modern graphic designers in creating a variety of advertising images by stylisation. The research methodology is based on the use of systematic art review, stylistic, and comparative analysis of artistic advertising products of the 1870s‑2010s to determine the evolution of artistic styles of commercial advertising posters. The scientific novelty of the study is to conduct a comprehensive

APA, Harvard, Vancouver, ISO, and other styles

9

Panova, Elena, Juliya Danilova, Elena Platonova, Ekaterina Otts, Natalia Yakushkina, and Julia Lobanova. "Stylistic Aspects of Advertising Posters in the Soviet Union." Novitas-ROYAL (Research on Youth and Language) 18, no. 2 (2024): 160–66. https://doi.org/10.5281/zenodo.13861069.

Full text

Abstract:

This article examines Soviet social, political, and moralizing posters. The textual and visual images of Soviet poster-making with their thematic meanings are explored, and the role of poster creativity in forming the moral and ethical qualities of the younger generation is analyzed. Results suggest that the Soviet poster becomes a means of communication, as with the help of an image and text, it seeks to convey to the reader the main ethical values of Soviet ideology. At the same time, the importance of both verbal and non-verbal images is relevant. The importance of style in creating a visua

APA, Harvard, Vancouver, ISO, and other styles

10

Kravchuk, Yulia. "Design Features of the European Travel Poster in the Development of the Attractive Image of the Region (in the Early 20th Century)." Bulletin of KNUKiM. Series in Arts, no. 40 (June 5, 2019): 212–18. https://doi.org/10.31866/2410-1176.40.2019.172706.

Full text

Abstract:

The purpose of the article is to identify and systematize the main factors that influence on the formation and development of the poster; characterize the role and features of the poster design within the tourist attractiveness of the country or region; to consider the main means of poster art graphic design in the early twentieth century through the example of the British railroad` advertising company. Methodology of the research is based on the principles of objectivity, systematization, historicism, as well as statistical, descriptive, concrete historical methods, which are used to understa

APA, Harvard, Vancouver, ISO, and other styles

11

Mikhalkina, Ekaterina M. "The Historical and Source-Based Aspects of Studying Early Russian Silent Film Posters of 1908—1919." Observatory of Culture 19, no. 2 (2022): 172–81. http://dx.doi.org/10.25281/2072-3156-2022-19-2-172-181.

Full text

Abstract:

The Russian State Library holds one of the largest collections of Russian posters. Film posters from the time before the cinematography nationalization in 1919 are presented there in more than 250 sheets. Most of them advertise Russian films, more than a third — foreign ones, 25 sheets — documentary cinematography and newsreels of the Russian branch of the French firm “Pathé Brothers”.Recently, there has been a growing researchers’ interest in this period. Active popularization is being carried out by holding exhibitions and publishing catalogs of the largest collections, this phenomenon is di

APA, Harvard, Vancouver, ISO, and other styles

12

Anisimov, Vladislav Evgen’evich, Ekatherina Dmitrievna Anisimova, and Natalia Sergeevna Nebyvaeva. "Visualization of precedent situations in an advertising poster (using the example of an Uber advertising campaign in France)." Philology. Issues of Theory and Practice 17, no. 2 (2024): 541–50. http://dx.doi.org/10.30853/phil20240078.

Full text

Abstract:

The aim of this study is to identify ways to visualize precedent situations in a modern advertising poster. The article examines the visualization of precedent situations in a modern advertising poster. The scientific novelty of the study lies in the fact that for the first time, using the material of advertising discourse and, in particular, French-language advertising discourse, the peculiarities of the functioning of precedent situations were investigated. The authors are first to describe and analyze the ways of functioning of precedent situations as pragmatic influence complex objects in

APA, Harvard, Vancouver, ISO, and other styles

13

Ardhianto, Peter. "Tinjauan Desain pada Karya Poster; Studi Kasus Seri Poster “Marlyn Fish 2009”." ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia 2, no. 01 (2018): 15–22. http://dx.doi.org/10.33633/andharupa.v2i01.1040.

Full text

Abstract:

AbstrakPoster merupakan salah satu media populer dalam desain komunikasi visual, poster juga marak sebagai media utama dalam berbagai macam pergerakan. Namun poster hanyalah suatu media, pesan dalam poster tersebut yang sebenarnya perlu menjadi perhatian. Selain iklan komersial poster juga sering digunakan sebagai iklan layanan masyarakat. Poster-poster Iklan layanan Masyarakat tersebut bertujuan untuk mengubah perilaku masyarakat melalui pesan yang ingin disampaikan oleh desainer poster tersebut. Salah satunya adalah poster Marlyn Fish Deep 2009 karya Sigit Setiawan dan Aditya Donny Suryawan.

APA, Harvard, Vancouver, ISO, and other styles

14

Uchida, Kazunori, Daisuke Kohara, Maho Yamada, and Kakuro Amasaka. "Making Compelling Movie Posters Using Statistical Science And An Eye Mark Recorder." Journal of Business Case Studies (JBCS) 7, no. 6 (2011): 63. http://dx.doi.org/10.19030/jbcs.v7i6.6480.

Full text

Abstract:

This study focuses on advertising posters for movies, investigating methods of designing compelling posters to encourage viewing. The results of questionnaire surveys were analyzed using statistical science to produce new movie poster designs. The effects of the new posters were then validated using an eye mark recorder. As a result, the authors have succeeded in creating a decision-making method to assist in designing compelling movie posters.

APA, Harvard, Vancouver, ISO, and other styles

15

Cerutti, Margaux. "Collecting movie posters: Changes in the digital age." Punctum. International Journal of Semiotics 09, no. 01 (2023): 31–51. http://dx.doi.org/10.18680/hss.2023.0003.

Full text

Abstract:

While the film poster took over fifty years to become a collector's item, the alternative poster was born as such. The article has five parts. The introduction explores the acknowledgment of the film poster as a collector's item through the advent of Pop Art. The second and third parts propose a brief historical survey of the film poster and its difficult life. This survey and the presentation of some of its protagonists help us understand why the poster obtained its artistic autonomy, overcoming its function as a pure advertising medium. The fourth part analyses three posters diversified by p

APA, Harvard, Vancouver, ISO, and other styles

16

Pryshchenko, Svitlana Valeriivna. "CULTURAL HERITAGE OF A POSTER: COMMUNICATIVE AND CREATIVE EXPERIENCE." Creativity Studies 14, no. 1 (2021): 18–33. http://dx.doi.org/10.3846/cs.2021.12605.

Full text

Abstract:

This study contributes to the history of poster connected with interdisciplinary conceptualization, where poster is examined as a design object and core advertising medium in the context of cross-cultural interaction, cultural integration and national identification. Artistic and stylistic features of famous poster schools (Swiss, German, Austrian, Polish, Japanese, French, Italian, Baltic, Ukrainian, etc.) are analyzed and theoretically summarized on the example of cultural-imagery and tourist posters from different countries. Communicative and aesthetic aspects of image creation are presente

APA, Harvard, Vancouver, ISO, and other styles

17

Pryshchenko, Svitlana. "COLOUR IN ADVERTISING POSTER: STEREOTYPE VS. CREATIVITY (ON EXAMPLE OF RED)." Topos, no. 2023-1 (August 13, 2023): 177–95. http://dx.doi.org/10.61095/1815-0047-2023-1-177-195.

Full text

Abstract:

The visual language of colour in Advertising is represented by the logical reflection of the sociocultural state of society during definite periods. The aim is to characterize problems of Media, such as the means of visualization, the visual stamps, and the stylistics of its contemporary development. The comparative study defined the following scientific methods: structural, semantic, sociocultural, art historical, and method of theoretical generalization. Colour is a component of global info space, therefore content-analysis of visual images in the Ad posters (commercial, political and publi

APA, Harvard, Vancouver, ISO, and other styles

18

Li, Yuxin. "Influence of different types of advertising on the advertising conversion rate in college students." SHS Web of Conferences 178 (2023): 02002. http://dx.doi.org/10.1051/shsconf/202317802002.

Full text

Abstract:

The conversion rate is important measurable data as a metric of the effectiveness of advertising. The higher the conversion rate is, the more people who saw the advertising would take action. Many factors could affect the advertising conversion rate. In this paper, we aimed to find whether the format (video and poster) of advertising presentations impacts the advertising conversion rates among college students. The researcher designed an online survey that was distributed to college students, and respondents were asked to evaluate eight products’ ads with both video and poster types. In additi

APA, Harvard, Vancouver, ISO, and other styles

19

Choi, Hyang-Lan. "One Aspect of French Publicity in Belle Epoque around the Lithographic Poster." Korea Association of World History and Culture 65 (December 30, 2022): 133–58. http://dx.doi.org/10.32961/jwhc.2022.12.65.133.

Full text

Abstract:

This study analyses From the mid-1890s illustrated images for consumer goods increased explosively through lithographic posters. It also examines the shifts, complex dynamics among art, technology, commerce, and ideologies that converged on the poster, especially focusing on Jules Céret’s role for the lithographic poster. Although French illustrated poster is the branch of advertising that has been studied the most, its commercial aspect has been relatively neglected, and its social. cultural, and economic contexts has not been fully drawn. So this study pays attention to this issue and analys

APA, Harvard, Vancouver, ISO, and other styles

20

Eli suryani, Bedjo Riyanto, and Sarwono. "Analysis of Design Elements on Secret Magic Control Agency Movie Poster." TAMA: Journal of Visual Arts 1, no. 1 (2023): 29–37. http://dx.doi.org/10.61405/tama.v1i1.684.

Full text

Abstract:

In a film industry, advertising media is needed to promote or introduce films to be shown. One of the advertisements that is often used in cinema is posters. Posters are closely related to visual communication design, with visuals depicted can convey the important point of a film. Movie posters contain information and have design elements, namely visual elements and verbal elements contained in the design of Secret Magic Control Agency animated film posters. In the animated film, Secret Magic Control Agency is a family comedy film made in England and Russia based on popular fairy tales by brot

APA, Harvard, Vancouver, ISO, and other styles

21

Vasily Andreevich, Gusak, and Eremenko Evgenii Dmitrievich. "Features of the photographer’s work and a graphic designer in the creation of soviet cinema advertising." Vestnik of Saint Petersburg State University of Culture, no. 2 (51) (2022): 35–42. http://dx.doi.org/10.30725/2619-0303-2022-2-35-42.

Full text

Abstract:

The article examines the historical and cultural context of propaganda, ideological, aesthetic qualities of posters and photographs in Soviet cinema advertising. An advertising image from a photograph or movie poster is considered as the main «supplier» and/or «intermediary» of the broadcast meanings. The phenomenon of two creative professions is analyzed – a graphic designer and a cinema photographer. We are talking about work that meets the advertising goals of film distribution and, at the same time, about a kind of manifestation of the content side of Soviet films through their artistic in

APA, Harvard, Vancouver, ISO, and other styles

22

Ciotola, Nicholas P. "Alonzo Earl Foringer’s Greatest Mother in the World: The New Jersey Roots of the Most Famous Poster of World War I." New Jersey Studies: An Interdisciplinary Journal 3, no. 2 (2017): 215. http://dx.doi.org/10.14713/njs.v3i2.88.

Full text

Abstract:

Despite renewed interest in the illustrated posters of World War I brought about by the commemoration of the war’s centennial, few extant works in either the academic or public history sectors offer comprehensive explorations of individual posters. This article provides a microhistory of The Greatest Mother in the World (1918), an impactful lithographic poster designed by New Jersey muralist Alonzo Earl Foringer and inspired by a slogan from a Princeton graduate turned advertising executive named Courtland Smith. Printed and distributed in the millions, Foringer’s poster reached a level of mas

APA, Harvard, Vancouver, ISO, and other styles

23

Barboza, Carlos. "Movie posters: between the spectator and the movie screen. Three cases in contemporary Chilean cinema." Revista de Antropologia Visual 3, no. 30 (2022): 1–16. http://dx.doi.org/10.47725/rav.030.05.

Full text

Abstract:

The movie poster responds to the logics of the advertising field. Yet, its way of mediating between the spectator and the product that it advertises —an audiovisual work consisting of hundreds of images— make it a complex cultural product and allows us to analyze it using the notion of intermediality, as the inscription surface for signs that migrate from the screen to the printed poster. This article explores the posters of three contemporary Chilean films viewing them as the symptomatic expression of a social, historical, and aesthetic gaze.

APA, Harvard, Vancouver, ISO, and other styles

24

Daou, Salma-Inès, and Amira Trabelsi-Zoghlami. "RHETORIC AND PERSUASIVE ADVERTISING: Role of Mental Imagery and Style of Processing." Australian Journal of Business and Management Research 05, no. 05 (2016): 01–17. http://dx.doi.org/10.52283/nswrca.ajbmr.20160505a01.

Full text

Abstract:

The purpose of the present research paper is to examine the effect of advertising rhetoric on advertising persuasion process and explore the role of mental imagery and style of processing. Experiments were conducted involving a sample of 360 Tunisian students who were exposed to six advertising posters: for every rhetorical poster we made another different one which has not rhetoric content. Structural equations modeling were used by applying the maximum of likelihood method. Results highlight the moderator effect of style of processing as well as the significant effect of the interaction betw

APA, Harvard, Vancouver, ISO, and other styles

25

Watts, D. C. H. "Evaluating British Railway Poster Advertising." Journal of Transport History 25, no. 2 (2004): 23–56. http://dx.doi.org/10.7227/tjth.25.2.2.

Full text

APA, Harvard, Vancouver, ISO, and other styles

26

Garrido Lora, Manuel. "The avant-garde advertising poster." Questiones Publicitarias, no. 6 (July 31, 1997): 48. http://dx.doi.org/10.5565/rev/qp.304.

Full text

APA, Harvard, Vancouver, ISO, and other styles

27

Bystryakova, Valentyna, Yevhen Hula, and Alla Osadcha. "POSTER AS A SOCIAL ADVERTISING." Ethnology Notebooks 137, no. 5 (2017): 1162–67. http://dx.doi.org/10.15407/nz2017.05.1162.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Pryshchenko, Svitlana, Yevgen Antonovych, and Tetyana Senchuk. "FORMATION OF THE ENVIRONMENTAL AWARENESS: CREATIVE APPROACHES TO ECO POSTER." Environmental Problems 7, no. 2 (2022): 55–61. http://dx.doi.org/10.23939/ep2022.02.055.

Full text

Abstract:

Our studies of the environmental protection and rational use of resources will greatly facilitate the eco culture development of society, especially the younger generation. The art imagery, colouristics, nonstandard interpretation, emotion, humour, and satire are needed in modern eco posters, and so it becomes more important to use in the advertising appeal as a visual-verbal model such creative technologies as metaphor, metonymy, allegory, associations, as well as hyperbole. Comparing the reflection of eco problems and their understanding by society, we can mention that the level of eco cultu

APA, Harvard, Vancouver, ISO, and other styles

29

Fajar Khoiriah, Umul, Malikatul Laila, and Dwi Haryati. "REGISTER ANALYSIS OF KIT KAT’S ADVERTISING POSTER." Dialectical Literature and Educational Journal 9, no. 1 (2024): 1–7. http://dx.doi.org/10.51714/dlejpancasakti.v9i1.103.pp.1-7.

Full text

Abstract:

This research aims to analyze the advertising poster of Kit Kat as a producer of chocolate product by the register analysis. The research approach is descriptive qualitative. The research utilizes the register analysis comprising the context of culture, context of situation, the activity sequence and text structure, and interpretation of the interpersonal meaning of the text. Each of the analysis has function to give a clear picture of the implementation and evaluation of the poster advertising of Kit Kat in targeting its consumers. Moreover, Kit Kat can understand the social situation in espe

APA, Harvard, Vancouver, ISO, and other styles

30

Ma, Jian, Yonglin Deng, Chen Chen, Nanyang Du, Haonan Lu, and Zhenyu Yang. "GlyphDraw2: Automatic Generation of Complex Glyph Posters with Diffusion Models and Large Language Models." Proceedings of the AAAI Conference on Artificial Intelligence 39, no. 6 (2025): 5955–63. https://doi.org/10.1609/aaai.v39i6.32636.

Full text

Abstract:

Posters serve an essential function in marketing and advertising by improving visual communication and brand visibility, thus significantly contributing to industrial design. With the latest developments in controllable T2I diffusion models, research interest has surged in text rendering within synthesized images. Although text rendering accuracy has seen advancements, automatic poster generation remains a relatively untapped area. This paper presents an automatic poster generation framework featuring text rendering capabilities through the use of LLMs. Our framework employs a triple-cross att

APA, Harvard, Vancouver, ISO, and other styles

31

Justian, Repi, and Alisa Maretita. "ANALISIS ESTETIKA PADA POSTER FILM ‘THE BIG 4’ DENGAN PENDEKATAN FORMALISTIK, EKSPRESIFISTIK, DAN INSTRUMENTALISTIK." CREATIVA SCIENTIA 2, no. 1 (2025): 1–14. https://doi.org/10.70429/creativascientia.v2i1.167.

Full text

Abstract:

The process of extracting information in the current era of digitalization is very easy to access, one of which is access to information on the latest and old films for the public to watch and see. One information medium that is easily accessible digitally is posters. Posters are a means of information media in terms of advertising media, such as the film The Big 4 by Timo Tjahjanto. Film posters have a very important role in the process of promoting a film. The aim of this research is to identify the visual characteristics of the poster that is made so that it can describe the contents of the

APA, Harvard, Vancouver, ISO, and other styles

32

Anissimova, T. "THE ROLE OF WORKS OF ART IN THE DISCOURSE OF SOCIAL ADVERTISING." EurasianUnionScientists 4, no. 10(79) (2020): 33–40. http://dx.doi.org/10.31618/esu.2413-9335.2020.4.79.1061.

Full text

Abstract:

The article discusses ways to use well-known works of painting, sculpture, and architecture in social advertising. There are three main ways: first, a work of art can be completely reproduced on a poster, second, when transferred to a poster, the work of art can undergo a significant transformation, and third, social advertising contains only an allusion to the work of art.

APA, Harvard, Vancouver, ISO, and other styles

33

Cochrane, Kelsey, Crystal Karakochuk, Chantal Mayer, Angela Devlin, Rajavel Elango, and Jennifer Hutcheon. "Assessing the Effectiveness of Targeted Social Media and Printed Posters as Tools to Recruit Pregnant Women to a Nutrition Trial in Vancouver, Canada." Current Developments in Nutrition 4, Supplement_2 (2020): 1165. http://dx.doi.org/10.1093/cdn/nzaa056_012.

Full text

Abstract:

Abstract Objectives To assess the effectiveness of targeted advertising on two social media platforms (Facebook and Instagram) compared to printed posters as tools to recruit pregnant women to a clinical trial. Methods Between September 2019 and January 2020 (16 weeks), 200 posters were distributed and three 10-day online campaigns were run. Online campaigns were targeted to reach pregnant women 19–42 years in Vancouver, Canada. A total of $225 was spent on online ads and $170 on printing posters. Outcomes described for each recruitment strategy include total reach (individuals who saw the ad)

APA, Harvard, Vancouver, ISO, and other styles

34

Muryasari, Desiana, Rohiman Rohiman, and Iqbal Mahendra. "TINJAUAN IKONOGRAFI DAN IKONOLOGI POSTER IKLAN RED BULL “POWER ON FOR STRENGTH”." Gorga : Jurnal Seni Rupa 13, no. 01 (2024): 231. http://dx.doi.org/10.24114/gr.v13i01.58339.

Full text

Abstract:

Red Bull is an energy drink brand owned by Red Bull GmbH from Austria. With a share of Red Bull is an energy drink brand owned by Austrian company Red Bull. With a market share of 38%, Red Bull became the world's most popular energy drink brand in 2019. Rather than relying on traditional marketing methods, Red Bull gained attention and built a “brand myth” through several extreme sports series. Red Bull has repeatedly used nonverbal forms of signs and signals (icons) when designing advertising posters for its products. What is interesting to study is that the symbols used in Red Bull product a

APA, Harvard, Vancouver, ISO, and other styles

35

Akbar, M. Aditya Zuhri, Gibbran Pratishara, and Arif Ardy Wibowo. "ANALISIS SEMIOTIKA PEIRCE: POSTER IKLAN MCDONALD’S SERI FATHER’S DAY." MIMESIS 4, no. 1 (2023): 39–49. http://dx.doi.org/10.12928/mms.v4i1.7155.

Full text

Abstract:

The purpose of this research is to determine the meaning contained in the McDonald's Father's Day series advertising posters. The type of this research is descriptive with a qualitative approach. The researcher uses Charles Sanders Peirce's semiotic analysis, which focuses on signs and markers, to determine the meaning contained in the poster. According to the research results, the McDonald's poster series Father's Day celebrates Father's Day through the Burger Buns image, which represents a father figure. The text "Happy Father's Day," which indicates that McDonald's is celebrating this speci

APA, Harvard, Vancouver, ISO, and other styles

36

Pryshchenko, Svitlana. "Prospects for development of advertising graphics in the traditional and digital media." Research and methodological works of the National Academy of Visual Arts and Architecture, no. 29 (December 17, 2020): 54–59. http://dx.doi.org/10.33838/naoma.29.2020.54-59.

Full text

Abstract:

The visualization is becoming an increasingly important area of research and has a wide range of applications. The aim of this article is to compare the visual means of advertisements from traditional (print advertising, poster, outdoor) to digital media (internet ads). The trans system and multimodal methodological approaches are applied, which made it possible to using system-structural, socio-cultural, and comparative methods. The style and prospects for the development of Advertising Graphics in the first half of XXI cent. have been determined. Based on the analysis of modern trends, the s

APA, Harvard, Vancouver, ISO, and other styles

37

Wibowo, Laurensius Nikolas, and Myrna Laksman-Huntley. "The construction and meaning of EasyJet airline 2016 advertisements." Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya 51, no. 2 (2023): 300. http://dx.doi.org/10.17977/um015v51i22023p300.

Full text

Abstract:

EasyJet, a UK low-cost airline service provider launched several attractive advertisements to attract consumers' interest, one of which is a series of posters issued in 2016. These posters are interesting because the words show complex morphological processes and implied meanings that can be extracted. Previous studies have mostly examined morphological formation or have conducted semiotic studies, but none have linked morphological processes and images on posters with a semiotic approach. Therefore, this study analyzes the word formation process in the 2016 EasyJet advertisement, which has un

APA, Harvard, Vancouver, ISO, and other styles

38

Milián, Marvin R. "Time, space and art: The Olympic poster and the chronotope." Visual Inquiry 11, no. 1 (2022): 7–13. http://dx.doi.org/10.1386/vi_00066_1.

Full text

Abstract:

The visual aesthetic of the Olympic Games fuses time and space into the commodification of sport and culture. Rarely does poster art function beyond commodity and advertising. Spanning over a hundred years, the Olympics has adopted the poster as an artefact of the games, documenting the event’s spirit in concert with the essence of the host city. The union of time and space functioning under one aesthetic device, the poster, brings forth Mikhail Bakhtin’s revolutionary theory of the chronotope that the Russian philosopher and critic exposed in language and literature. This article will look at

APA, Harvard, Vancouver, ISO, and other styles

39

Krivulya, Natalia G. "Education Genres Animated Poster in the Second Half of the 20th Century." Journal of Flm Arts and Film Studies 8, no. 4 (2016): 28–42. http://dx.doi.org/10.17816/vgik8428-42.

Full text

Abstract:

After WWII the genre of the animated poster was predominantly presented as advertisment films. The movie posters imagery in the 1950s tended to have an illustrative and spatial-pictorial artistic propensity. Grotesque and satire gave way to the dominance of realistic images, and the artistic design had gained coloration and splendor, creating the image of a cheerful world, affluence and prosperity. Films with propaganda and ideological orientations appeared along with the advertisement films, as the political and social poster developed. A special role in the poster genre development was playe

APA, Harvard, Vancouver, ISO, and other styles

40

Hemanth, Kumar S., and Patil Sangamesh. "A Study On Impact Of In-Tunnel Advertising With Special Reference To Namma Metro In-Tunnel Near Vidhana Soudha, Bangalore." International Journal of Social Sciences and Humanities Invention 3, no. 4 (2021): 2005–8. https://doi.org/10.5281/zenodo.4643078.

Full text

Abstract:

In-tunnel advertising is a great, creative and innovative advertising idea. An in-tunnel advertising system consists of series of back-lit poster images to create the illusion of a motion picture advertisement screened in the train carriage window. These posters with consecutive frames of a movie are hanged out next to each other on the wall of the underground‘s tube. When metropolitan train passes through them at a certain specified speed, they form a marvelous video sequence in the train carriage window. The beauty of this system lies in its simplicity -- no electronics, flashing light

APA, Harvard, Vancouver, ISO, and other styles

41

Bloom, Derek. "Measuring the Audience to Poster Advertising." International Journal of Market Research 42, no. 4 (2000): 1–13. http://dx.doi.org/10.1177/147078530004200403.

Full text

APA, Harvard, Vancouver, ISO, and other styles

42

Petukhova, Elena A. "The Era of Joy. Advertising Poster of the 1860s-1890s as a Continuation of the Laughter Culture of the European Middle Ages." Scientific and analytical journal Burganov House. The space of culture 18, no. 5 (2022): 29–40. http://dx.doi.org/10.36340/2071-6818-2022-18-5-29-40.

Full text

Abstract:

This article aims to study the influence of urban advertising on the formation of urban society’s positive mood in France at the turn of the 20th century. The focus is on the heyday period of circulation graphics, which was the result, firstly, of the improvement of printing techniques by the middle of the 19th century and the appearance of lithography, which made it possible to repeatedly replicate advertising samples. Secondly, it was the result of the intensive increase in trade, industrial production and the number of product consumers, for whose attention manufacturers competed. In additi

APA, Harvard, Vancouver, ISO, and other styles

43

Dugalich, Natalia Mikhailovna. "French Medical Poster as a Genre of Medical Discourse." Litera, no. 11 (November 2024): 107–16. http://dx.doi.org/10.25136/2409-8698.2024.11.71277.

Full text

Abstract:

A medical poster is a polycode text of medical discourse, the main purpose of which is to inform the participant in the medical discourse, first of all, the patient, about the existence, characteristic features, peculiarities of the course, solution and consequences of any medical problem. The object of the study is the polycode text of a French medical poster; the subject of the study is genre features of a medical poster in French, considered at the level of thematic diversity, repeating verbal and visual tools, and features of the use of paralinguistic means. The article is a fragment of a

APA, Harvard, Vancouver, ISO, and other styles

44

Muazzomah, Ulfa. "Joker Movie Poster Advertisement: The Semiotic Analysis." Journal of Literature, Linguistics, & Cultural Studies 2, no. 1 (2023): 82–97. http://dx.doi.org/10.18860/lilics.v2i1.2792.

Full text

Abstract:

This study employed semiotics to establish connections among the elements utilized in advertising. The focus of the research was analyzing Joker poster advertisements using semiotic studies based on Pierce's theory. Pierce's Theory was employed to identify and categorize various types of signs, as well as analyze and describe their meanings. The objective of this study was to identify semiotic signs present in Joker Poster advertisements and interpret their meanings. The research design was descriptive and qualitative, involving document analysis. Each sign within the poster advertisements was

APA, Harvard, Vancouver, ISO, and other styles

45

Wieloch, Grzegorz. "Bent chairs as poster inspiration." Annals of WULS, Forestry and Wood Technology 115 (September 26, 2021): 108–15. http://dx.doi.org/10.5604/01.3001.0015.6635.

Full text

Abstract:

Bent chairs as poster inspiration. In 2020, an exhibition of posters based on seating equipment was presented at the National Museum in Poznań. The exhibition referred to the chair and the metamorphosis it underwent, that apart from the function of utility furniture, it became a part of art, Equipment basically used for sitting - to which we are used to everyday practice of its use, it is an indispensable element of the interior design of apartments, offices, waiting rooms, schools, stadiums, health clinics, shopping malls, cinemas, theatres and other public places. The posters on display show

APA, Harvard, Vancouver, ISO, and other styles

46

Safavi, Sarvenaz, and Agah Gümüş. "Context-based analysis of an advertising poster." Semiotica 2019, no. 229 (2019): 101–22. http://dx.doi.org/10.1515/sem-2017-0096.

Full text

Abstract:

AbstractThe purpose of this paper is to introduce a new perspective of analyzing advertising designs from a new semiotic approach based on a new definition of the context. In order to achieve this goal, we will first of all give a definition for advertising design, and then Peirce’s idea about signs and definition of the science called semiotics will be necessary for starting the discussion. This research is based on three levels of context and shows that understanding an advertising design is not absolute but somehow relative because of differences in the background knowledge of the receivers

APA, Harvard, Vancouver, ISO, and other styles

47

Stephens, Elizabeth. "Cover Essay: Fusing Technology with Art in Advertising." Technology and Culture 65, no. 4 (2024): 1073–79. http://dx.doi.org/10.1353/tech.2024.a940461.

Full text

Abstract:

abstract: The relationship between art and technology in the late nineteenth century was contested but increasingly characterized by a harmonious integration that reflected a progressive and optimistic view of technological innovation. This cover essay examines an advertising poster designed by the German-Italian commercial artist Adolfo Hohenstein for a public exhibition of infants in incubators, which opened in Paris in 1896. Hohenstein's poster for the Maternité Lion , with its distinctive and innovative use of an art nouveau style, captures the widespread enthusiasm for the new technologie

APA, Harvard, Vancouver, ISO, and other styles

48

Yang, Zhibing. "Modality of Volition in the Supertext of the Russian Coronavirus Social Poster." World of the Russian Word, no. 1 (2024): 36–45. http://dx.doi.org/10.21638/spbu30.2024.104.

Full text

Abstract:

The article is devoted to the study of the subfield of volition of the tonality category realized in the supertext of the Russian social poster about the coronavirus. The study is based on the analysis of 1500 advertising posters created in Russia during the coronavirus pandemic (2020–2023). The material was selected based on the official websites of the Internet resources: Stopcoronavirus. rf, Myvmestе 2020. rf, as well as other Internet sources such as VKontakte, Google and Yandex. The aim of the study is to identify the specificity of the willed tone in the discourse of the supertext of the

APA, Harvard, Vancouver, ISO, and other styles

49

Маркова, В. А., та А. Н. Суховей. "ТЕАТРАЛЬНЫЙ ПЛАКАТ В.КУЛИКОВА В КОНТЕКСТЕ РЕКЛАМНОЙ КОММУНИКАЦИИ". Вісник Харківської державної академії дизайну і мистецтв, № 3 (30 серпня 2018): 111–17. https://doi.org/10.5281/zenodo.1406714.

Full text

Abstract:

The relevance of examining theatrical posters created by V. Kulikov in the context of advertising communication presents itself in the insufficient research done on the communicative component of this artist’s work in contemporary academia. Publications dedicated to Vitaly Kulikov’s art, approach it first and foremost from the perspective of art criticism, while theatrical posters also serve as means of advertising communication. Vitaly Kulikov’s works have completed a full “life cycle ” —from straightforward advertisement to a classic example of poster

APA, Harvard, Vancouver, ISO, and other styles

50

Alonso Dos Santos, Manuel, Ferran Calabuig Moreno, and Josep Crespo-Hervás. "Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising." International Journal of Sports Marketing and Sponsorship 20, no. 4 (2019): 617–33. http://dx.doi.org/10.1108/ijsms-10-2018-0099.

Full text

Abstract:

Purpose The purpose of this paper is to examine the influence of congruence (perceived and effective) and the level of visual attention towards sponsors on recall and purchase intention in sports sponsorship by applying neurophysiological measures. Design/methodology/approach This study is part of neuromarketing research applied to sports. The experiment entails eye tracking with 111 men and 129 women (n=24) with 24 sports posters of three different disciplines (sailing, tennis and F1), varying the congruence, the number of sponsors and the position (2×2×2). The data are analyzed via analysis

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!