Relevant bibliographies by topics / Advertising practice

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Advertising practice'

Author: Grafiati
Published: 4 June 2021
Last updated: 20 June 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Advertising practice.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Advertising practice"

1

Demchenko, Ivan, and Anzhela Berzina. "Medicines Advertising: Legal Practice." Law Review of Kyiv University of Law, no. 2 (August 10, 2020): 233–38. http://dx.doi.org/10.36695/2219-5521.2.2020.41.

Full text
Abstract:
The article explores legal practice in the field of advertising medicines. Medicines advertising is recognized as one of the mosteffective mechanisms of medicines promotion. Factors affecting the spread of medicines advertising: the public’s attitude to advertisingas a reliable source of information about medicines, distrust of doctors and the healthcare system, and, as a consequence, the prevalenceof self-medication practices. In order to protect the interests of consumers and protect economic competition (often second prevailing),the state ensures compliance with the requirements of the legislation in the field of medicines advertising. What is important is hownational courts hear cases regarding medicines advertising.Advertising is information about a person or product, disseminated in any form and by any means and intended to generate ormaintain awareness of the consumer of the advertising and their interest in such person or product. Advertising of medicinal products,like any other advertising, must comply with: the general principles of advertising; general advertising requirements (apply to all products,regardless of their type); special advertising requirements. Specific requirements for medicines advertising are: (a) specificrequirements for the permitted and prohibited medicines advertising; (b) requirements for the content of advertising of medicines (consistingof the requirements that medicines advertising should and should not contain); (c) particularities for advertising for certain ca -tegories of persons.The mandatory content requirements for medicines advertising are almost 100% specific and evaluable, while prohibitions andrestrictions often make it impossible to assess whether this effect is present in the advertising message or how it may affect a particularconsumer. Accordingly, depending on which requirements for advertising have been violated, the public authority can assess whetherthe prohibitions and restrictions have actually been violated and consider bringing those responsible for violating advertising legislationto liability. Further, if the advertisers, producers or distributors of the advertisement do not agree with the decision of the relevant publicauthorities, they can appeal to court. Most often, the plaintiff will be the advertiser, who are the field of advertising of medicines arepharmaceutical companies, drugstores. The respondent – the relevant authority. This is how the jurisprudence in the field of medicinesadvertising is formed.Almost every case about medicines advertising is about false advertising in a form of «spreading misleading information». Caseshave been considered as to the actual dissemination of misleading information and the violation of certain special requirements for themedicines advertising. In particular, cases concerning: medicines «popularization»; «exaggeration» of medicines effect; giving theproducts features of medicines; on the use of physicians’ images in medicines advertising; medicine prices.Not all cases of «spreading misleading information» about medicines go to court. The legal practice in the field of medicinesadvertising is characterized by a certain ambiguity and depends largely on the evidence presented by the parties’ representatives. Thedecisions of the courts are based on the consideration of the circumstances of each case.
APA, Harvard, Vancouver, ISO, and other styles
2

Vogel, C. "Advertising and equine practice." Veterinary Record 118, no. 15 (1986): 431. http://dx.doi.org/10.1136/vr.118.15.431.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Smulyan, Susan. "Absence and the advertising historian." Journal of Historical Research in Marketing 8, no. 3 (2016): 473–80. http://dx.doi.org/10.1108/jhrm-05-2016-0011.

Full text
Abstract:
Purpose The purpose of this paper is to examine the commonly held idea that American advertising agencies closely supervised their Australian counterparts during the globalization of advertising. Design/methodology/approach The author, a cultural historian based in the USA, searched American archives without finding evidence of the kind of oversight often associated with the Americanization of advertising. Findings The paper concludes that American advertisers paid less attention to Australian advertising than the other way around. In addition, Australian and American advertising industries agreed on the importance of advertising as part of transnational capitalism and did not need to outline, or follow instructions, on how advertising worked. Originality/value Reviewing the history of advertising in a global context reminds scholars that the national advertising industries have different subject positions and yet agree on advertising’s practice and efficacy.
APA, Harvard, Vancouver, ISO, and other styles
4

YUSUF, Khadijah Temitope, Rotimi Williams OLATUNJI, and Ganiu Oladega OKUNNU. "Exploring Professional Practices in Influencer Marketing: A Study of Advertising Agencies in Nigeria." International Journal of Research and Innovation in Social Science IX, no. XIII (2025): 159–71. https://doi.org/10.47772/ijriss.2025.913com0015.

Full text
Abstract:
Influencer marketing, as an emerging trend with the rapid growth in technological platforms, makes use of ordinary people who are considered thought leaders and inspirational to others on various social media platforms to be used by companies in brand marketing. The influencer marketing trend is likely to explode as a marketing strategy in the next couple of years. Despite the growing global relevance of influencer marketing, there is a paucity of empirical research data establishing the professional practices of influencer marketing in advertising agency practice in Nigeria. Therefore, this study explores the components of professional practice of influencer marketing, a study of contemporary advertising agency practice in Nigeria. The mixed method research design was adopted, along with the survey method and Key Informant Interview (KII). A total of 122 respondents and 11 key informants participated in the study. Based on the findings, this study recommends that: the Advertising Regulatory Council of Nigeria (ARCON) should embark on comprehensive seminars and workshops to enlighten influencers on the core components of professional practice of influencer marketing in the advertising industry in Nigeria; advertising agencies should collaborate with influencers in other to help maintain the standard of advertising practice.
APA, Harvard, Vancouver, ISO, and other styles
5

Nurbayeva, А., and B. Karimova. "CHARACTERISTICS OF ADVERTISING TEXT AS A DISCURSIVE PRACTICE." BULLETIN Series of Philological Sciences 74, no. 4 (2020): 151–57. http://dx.doi.org/10.51889/2020-4.1728-7804.31.

Full text
Abstract:
The article is devoted to the study of approaches to the concept of discourse and discursive practice. In the course of the research, the author comes to the conclusion that it is necessary to address typical, routine, unproblematic, and therefore unnoticed discursive actions and events that are also part of the discourse. In this article, advertising is considered as one of the trends in consumer culture. The article reveals the nature of the impact of advertising on a person, the features of the moral content of advertising and the role of advertising in consumer society. The conclusion is made about the predominantly destructive influence of advertising on public culture. Ways to influence the advertising discourse to neutralize its negative potential are outlined. The concept of discursive practice in the aspect of linguistic analysis is considered. The basic principles of description are defined. The research focuses on the interaction of discourses and the formation of new discursive practices.
APA, Harvard, Vancouver, ISO, and other styles
6

Beard, Fred, Brian Petrotta, and Ludwig Dischner. "A history of content marketing." Journal of Historical Research in Marketing 13, no. 2 (2021): 139–58. http://dx.doi.org/10.1108/jhrm-10-2020-0052.

Full text
Abstract:
Purpose Contemporary practitioners of content marketing (CM) often suggest their discipline is an ancient one, yet mainly limit its origins to the custom-published magazines of the late 1800s. The purpose of this paper is to synthesize some of the many definitions of CM and to report the first scholarly history of its development and practice. Design/methodology/approach This study’s purposes led to the following research questions: To what extent were CM strategies and tactics used before the 20th century? How have the uses and characteristics of CM changed or remained the same over time? Sources included general histories focusing on the earliest uses of advertising and promotions and edited book chapters and journal articles on the histories of branding and early print advertising, marketing and advertising practices in ancient and medieval periods and the development of consumer cultures around the world. Findings Research findings support three conclusions: CM existed much earlier than often acknowledged; has emerged as a unique marketing discipline, strategically and tactically distinguishable from the others (e.g. advertising and sales promotion); and possesses objectives, strategies and tactics that have remained remarkably consistent in practice across the millennia. Originality/value The research supports several insights to the history of marketing and the practice of CM. Some of the CM strategies and tactics identified in this paper, for instance, have previously been concluded to be part of advertising’s history. Findings also reveal that many of advertising’s American pioneers actually used CM to persuade 19th-century businessmen to adopt widespread advertising. In addition, the emphasis on interactive, digital media in CM definitions offers a likely explanation for the recent enthusiasm behind CM as a response to global trends in consumer preferences and global competition, as well as why contemporary CM practitioners have often failed to recognize they are practicing a “new” discipline that has actually been in use for thousands of years.
APA, Harvard, Vancouver, ISO, and other styles
7

Borzova, Maria. "New old trends. Advertising practice." Remedium. Journal about the Russian market of medicines and medical equipment, no. 1 (2021): 68–71. http://dx.doi.org/10.21518/1561-5936-2021-1-68-71.

Full text
Abstract:
Law enforcement practice in the sphere of drug advertising continues to be one of the most challenging and controversial regulatory areas. Market players develop industry guidelines, companies enact by-laws to deal with advertising materials and risk mitigation strategies. However, life always makes adjustments even to the application of well-established algorithms. Some approaches of the law enforcers get deeper roots, while others grow more and more detailed, which often needs to be reflected in the internal policies of advertisers and advertising distributors. The antimonopoly authority practice was no exception in 2020. In this regard, the article will provide a brief review of the key, in our opinion, decisions of law enforcement authorities and summarize the old and new interpretations.
APA, Harvard, Vancouver, ISO, and other styles
8

Shafiq, A., A. Haque, K. Abdullah, and M. T. Jan. "Beliefs about Islamic advertising: an exploratory study in Malaysia." Journal of Islamic Marketing 8, no. 3 (2017): 409–29. http://dx.doi.org/10.1108/jima-02-2015-0018.

Full text
Abstract:
Purpose This paper aims to explore people’s beliefs towards Islamic advertising. Design/methodology/approach Being exploratory in nature, this paper applies qualitative method of research by adapting thought elicitation technique of data collection. This method rests in the projective techniques of data collection and is also known as “word association technique”. It allows free thinking of respondents that helps in generating rich data which is most required in qualitative studies. Findings Various beliefs regarding Islamic advertising were extracted and categorized into different dimensions. These dimensions pertained to Islamic advertising’s possibility, nature, characteristics, real-time decisions and potential outcomes. Research limitations/implications Being an exploratory study, the data are collected from a small sample, hence raising generalization issues. Though, the same opens avenue for future research in that these dimensions should be subject to validation via large sample size. Practical implications This research will help in developing a scale to measure attitudes towards Islamic advertising, which the researchers can use to find justification for using Islamic advertising. Such application has great implications for businesses, as Islamic advertising concept stands contrary to the contemporary practices. Social implications With a growing concern for business ethics, this research is an attempt to bring Islamic ethics into advertising practice. This will not only eradicate the ill-effects of contemporary advertising but also provide sound evidence for revising advertising policies. Originality/value It adds to the developing field of Islamic marketing, by being the first attempt of its kind in paving the way for Islamic advertising.
APA, Harvard, Vancouver, ISO, and other styles
9

Agbodo, Japhet Amechi. "Influence of Covid-19 on Advertising Practice in South East, Nigeria." British Journal of Marketing Studies 10, no. 5 (2022): 11–27. http://dx.doi.org/10.37745/bjms.2013/vol10n51127.

Full text
Abstract:
This study investigated how Coronavirus (COVID-19) pandemic influenced advertising practice in South East, Nigeria. The study adopted survey research design and focus group discussion. A sample size of 287 was drawn from the entire population using the Taro Yamani formula. The study was anchored on the economic recovery theory and AIDA advertising model. Data were collected using structural questionnaire and focus group discussion, and were analyzed with Statistical Package for Social Sciences (SPSS) version 20.0. Findings show that COVID-19 negatively affected advertising practice in South-East Nigeria. It further recommends that advertising practitioners in South-East Nigeria should evolve more local contents approach in the packaging and dissemination of advertising messages in order to stimulate interest in advertising and overturn the negative impact of COVID-19 pandemic on advertising practice zone. Advertising practitioners and agencies in South East Nigeria should also adjust or reduce the cost of advertising to enable companies raise the level of adverting in the post-COVID-19 era.
APA, Harvard, Vancouver, ISO, and other styles
10

Rubik, Andrea. "Applying Principles of Management Innovation in Advertising Agencies." ENTRENOVA - ENTerprise REsearch InNOVAtion 7, no. 1 (2021): 293–303. http://dx.doi.org/10.54820/prfy3744.

Full text
Abstract:
With the advertising industry and practice changing significantly in the last decade, it is likely that the existing management practices in advertising agencies also need some transformation. Through exploring management innovation principles and practices, novel practices might be applied by advertising agencies to exploit changes in their environment and enhance organizational performance. This paper explores the application and framework for novel management practices in an advertising agency. A proposed model is based on the principles of management innovation and the activities needed to drive management innovation. The topic is relevant for advertising agencies to understand better management innovation possibilities and enhancement it could create for them to compete in new markets and stay ahead of new competition.
 This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Advertising practice"

1

Slater, D. R. "Advertising as a commercial practice : Business strategy and social theory." Thesis, University of Cambridge, 1985. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.373703.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Ghaffari, Mahsa. "Unravelling the process of creativity in advertising : a praxiological approach." Thesis, University of Bath, 2016. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.698996.

Full text
Abstract:
The purpose of this thesis is to examine the process of creativity in advertising from a practice-based perspective and illustrate the dynamics and relations between practices that can constitute this phenomenon. A nine month long ethnographic study was conducted in the context of an international advertising agency in Iran, where the organisational aim of doing being creative is in contradiction with the broader social system of the country which largely promotes conservative thinking. Such tension makes practitioners aware of their intertwinement with the practices involved in the creativity process and thus it is easier for them to reflect on what they are doing (Sandberg and Tsoukas 2011). This setting thus provides a good platform to capture the logic of practices. By drawing on Schatzki’s (1996) theories of practice, the everyday practices of creatives, their interaction with other members of their advertising agency, their clients and audiences as well as with existing advertising and ideas within the social and situational milieux from the start of a campaign until receiving approval are examined. The findings indicate various stakeholders participate in the process of creativity in advertising, such as creatives, other ad agency members, the client, the campaign’s audience, and the governmental officers, all of whom can have different requirements and preferences. While prior literature makes valuable contributions to our understanding of creativity in advertising agencies, in particular related to the important features of the creative outcome, the environmental factors that hinder or foster creativity and the people involved, particularly those individuals that are responsible for delivering creativity, their traits and personalities, we lack an understanding of its process and the recursive roles of environmental and structural factors that can shape and be shaped by the process of creativity in advertising. The present study contributes to this literature by adopting a practice lens revealing the process of creativity in advertising to be entwined in relational/socio-material practice, be the alignment of different preferences of various stakeholders, and be a cumulative process. In addition, techniques for pursuing different end tasks are explored and practices are found to be carriers of culture, and the internal and external rewards in practices are found to be the perceived competences of a practice and the embracing of the identity of a practice respectively. Finally, some managerial implications based on the outcomes of this research are proposed. These cover the establishment of practice-based guidelines with a corresponding reward system for evaluating creativity in advertising, introducing an appropriate physical layout and structures for ad agencies that can enable the alignment of various objectives and avoid potential tensions, providing a comprehensive induction and training for staff, ensuring an organisational flat structure as well as deploying collaboration as the most appropriate type of leadership for controlling creatives.
APA, Harvard, Vancouver, ISO, and other styles
3

Foster, Stuart. "Encounters between theory and practice : semiotic and pragmatic principles in advertising." Thesis, Sheffield Hallam University, 2017. http://shura.shu.ac.uk/18155/.

Full text
Abstract:
Advertising has long been of interest to semiotic, linguistics and pragmatic theorists including Barthes (1957; 1977), Williamson (1978), Myers (1994), Cook (2001) and Tanaka (1994). Marketing scholars, including Brierley (2002) and Beaseley (in Beaseley & Danesi, 2002) show a reciprocal interest in the potential for semiotics to advance their discipline, but there is no apparent awareness of theories of pragmatics or its relevance to their field. While semiotics offers a tool in understanding how meaning is conveyed through linguistic and non-linguistic signs, pragmatics focuses upon language, speaker intentions and the interpretation of utterances in context. This study compares these two approaches in understanding the creative processes involved in the design of advertisements. Universities and professional bodies were contacted to ascertain whether these subjects were taught to prospective and practising advertising professionals and, if so, what was the precise content. Considerable variation is found between institutions, ranging from no input to a moderate level of input in semiotics; pragmatics is absent in the syllabus. Where semiotics is taught, it is confined to using theories to deconstruct selected advertisements rather than employing semiotic principles as a design technique. In addition, five copywriters are interviewed to ascertain their awareness of semiotics and, more generally, the creative processes they adopt. While a vague knowledge of the theories is reported, and some appreciation of their possible relevance to the industry, practitioners make no attempt to apply semiotics systematically in their design practices. There is evidence of an awareness of the effects of signification and context which aligns with the theoretical frameworks, although this alignment can be explained more through intuition and job experience than a conscious application of theories. It is recommended that further research should be conducted into the value of teaching semiotics to marketing students, that an applied semiotic method is developed specifically for students of advertising and that consideration is given to incorporating aspects of pragmatics into their training.
APA, Harvard, Vancouver, ISO, and other styles
4

Mortimer, Kathleen. "An analysis of the practice and theory of the advertising of consumer services : creation of a framework for effective advertising." Thesis, University of Bedfordshire, 2003. http://hdl.handle.net/10547/622135.

Full text
Abstract:
The objective of this study was to establish whether consumer services need to be advertised differently from goods and, if so, in what way. A review of the services advertising and the general advertising literature revealed discrepancies between not only the services advertising theory and generic advertising theory but also between services advertising theory and services advertising practice. Exploratory research and a further literature review were undertaken to investigate the rationale and any justification for these inconsistencies. The programme of research culminated into a services consumer behaviour and advertising framework that was tested and verified. Phase one of the empirical research consisted of two pieces of exploratory analysis, which examined the UK advertising industry from different angles to establish how consumer services are advertised. Firstly, a content analysis of 270 service and goods advertisements was performed to compare the amount and type of information they contained. Secondly, nine in-depth personal interviews with advertising practitioners were conducted to explore their views on how services should be advertised. A discussion of the findings from the exploratory research and a further literature review led to the development of fourteen hypotheses. Phase two also comprised of two pieces of empirical research. Firstly, the hypotheses were tested by undertaking a questionnaire survey, which explored the buying behaviour of 400 consumers who had recently purchased a variety of different consumer services. The results from the survey were then utilised, alongside further advertising literature, to create advertising guidelines which were compared with the executional tools utilised in a selection of award winning, successful service advertisements. The final framework classifies services into four groups: high involvement utilitarian, high involvement experiential, low involvement utilitarian and low involvement experiential. The buying behaviour relevant to each category in terms of information search and evaluation is provided. In addition, the influences of motivation and opportunity as well as the involvement dimensions i.e. importance and interest, are included. The framework also contains appropriate advertising appeals and specific executional guidelines for each classification.
APA, Harvard, Vancouver, ISO, and other styles
5

Klokow, Nicole Ann. "Hijacking feminism: representations of the new woman in South African television advertising practice." Thesis, Nelson Mandela Metropolitan University, 2005. http://hdl.handle.net/10948/381.

Full text
Abstract:
This study examines the extent to which feminism has been appropriated by the consumer culture. As the relationship between consumerism and patriarchy continues to dominate global economic and social practices, this appropriation points to a denial of the social and political importance of the feminist movement. An acknowledgement of our own complicity in the perpetuation of a sexist, racist and classist ideology – along with an understanding of the complicity of the media – is crucial in explaining relations of domination within our society (Thompson 1990). A study of television advertising practice allows us to “explore meaning as a social product, enmeshed in webs of power” (Jordan and Wheedon 1995:543). Consumer ‘freedom’ is the compulsory freedom (Slater 1997), as we buy as many symbols as products. This study shows that for all the ‘strides’ feminism has made, media images of women are largely traditional, prescriptive (although an ironic distance is often implied) or overtly sexualised. Feminism is never mentioned, as women’s gains are presented as ahistorical in a ‘post-feminist’ world. Third wave feminism is an attempt to embrace all feminisms and feminists, working to inject some substance and truth behind advertising’s feminist veneer.
APA, Harvard, Vancouver, ISO, and other styles
6

Kerchhoff, Dominique. "False advertising and consumer protection in South Africa." University of the Western Cape, 2020. http://hdl.handle.net/11394/7825.

Full text
Abstract:
Magister Legum - LLM<br>Deceptive advertising, which is also known as false advertising, refers to a manufacturer making use of confusing, misleading, or blatantly untrue statements to promote a particular product or service. The phrase ‘false, misleading or deceptive’ was apparently adopted from North American legislation. It is important to begin by defining these key terms that are frequently used in this thesis. A ‘false’ representation means giving wrongful or incorrect information to someone. A ‘misleading’ representation can be defined as one that leads someone astray, or causes someone to have an incorrect impression or belief. A ‘deceptive’ representation is similar to a misleading representation because it is aimed at deceiving the consumer which ultimately leads to the consumer making an error in judgement. These terms are very similar to each other but there are subtle differences between them. Representations are often misleading or deceptive by virtue of it being false. A representation can, however, also be true yet still be misleading or deceptive.
APA, Harvard, Vancouver, ISO, and other styles
7

Leon-Najera, Pedro Giovanni. "Privacy Notice and Choice in Practice." Research Showcase @ CMU, 2014. http://repository.cmu.edu/dissertations/477.

Full text
Abstract:
In the United States, notice and choice remain the most commonly used mechanisms to protect people’s privacy online. This approach relies on the assumption that users provided with notice will make informed choices that align with their privacy expectations. The goal of this research is to empirically inform industry and regulatory efforts that rely on notice and choice to protect people’s online privacy. To do so, we present a set of case studies covering different aspects of privacy notice and choice in four domains: online behavioral advertising (OBA), online social networks (OSN), financial privacy notices, and websites’ machine-readable privacy notices. We investigate users’ privacy preferences, information needs, and ability to exercise choices in the OBAdomain. Based on our results, we provide recommendations to improve the design of notice and choice methods currently in use in this domain. In the context of OSNs, we explore the effect of nudging notices designed to encourage more thoughtful disclosures among Facebook users and recommend changes to the Facebook user interface aimed to mitigate problematic disclosures. We demonstrate how standardized notices enable large-scale evaluations and comparisons of companies’ privacy practices and argue that standardized privacy notices have an enormous potential to improve transparency and benefit users, privacy-respectful companies, and oversight entities. We argue that, in today’s complex Internet ecosystem, an approach that relies on users to make privacy decisions should also empower them with user-friendly interfaces, relevant information, and the tools they need to make privacy decisions. Finally, we further argue that notice and choice are necessary, but not sufficient to protect online privacy, and that government regulation is necessary to establish necessary additional protections including access, redress, accountability, and enforcement.
APA, Harvard, Vancouver, ISO, and other styles
8

Henderson, Vince. "Direct response advertising - direct marketing : evolution, not revolution : an analysis of the theory and practice of direct response advertising within the context of the historical development of mass media advertising." Thesis, Queensland University of Technology, 1989. https://eprints.qut.edu.au/35993/1/35993_Henderson_1989.pdf.

Full text
Abstract:
The major aim of this dissertation is to attempt to determine whether Direct Response Advertising (DRA) is a distinct discipline of communication practice within the advertising industry rather than a natural evolution of general advertising practice which has developed gradually, particularly over the last three hundred years. A secondary aim is to relate historical international experience in DRA to the current status of DRA in Australia and from there to speculate on possible future developments in the industry. The dissertation initially examines aspects of DRA which include its definition, historical origins and theoretical base and structure. From there, the conditions which have stimulated and assisted DRA growth are considered. These conditions fall into two main areas escalation of media 'de-massification' and community attitudes towards DRA practice. and recorded community The evidence for media 'de-massification' attitudes is countries which are more actively using largely DRA. held The by those predominant users are the United States of America (USA), the United Kingdom and Europe. Additional evidence is available from Australia, which while not yet a major practitioner in DRA, is the focus of attention in this paper. Having established the national and international position of DRA, the next section reviews the historical progress of mass media advertising (HHA). That progress draws heavily on cultural, social, technical changes which have which affected economic and communication practices. iv The developments which are common to MMA and DRA and fundamental to their theory and execution are noted. The concluding sector of the paper relates the structural aspects of DRA to classical and contemporary communication models and a communication model for DRA is proposed. The emphasis of examination is deliberately biased towards the communication component of the subject. This does not mean that factors other than communication are ignored. Indeed the communication content must take into account market and social considerations, but it is beyond the scope of this dissertation to probe as deeply into areas other than communication. Finally the dissertation speculates on future directions for DRA, including matters of privacy, media usage and industry structural change. The value of this study should lie in its status as a coherent study of DRA in Australia, as practised elsewhere in the world. within the framework of DRA It should provide a useful background for further, more focused studies of DRA.
APA, Harvard, Vancouver, ISO, and other styles
9

Reznichenko, Alexey [Verfasser], and Paul [Akademischer Betreuer] Francis. "Private-by-Design Advertising and Analytics: From Theory to Practice / Alexey Reznichenko. Betreuer: Paul Francis." Kaiserslautern : Technische Universität Kaiserslautern, 2015. http://d-nb.info/1065670028/34.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Gregory, Judy. "Information design in public relations practice : how public relations practitioners talk about their work." Thesis, Queensland University of Technology, 1997. https://eprints.qut.edu.au/36306/1/36306_Digitised%20Thesis.pdf.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Advertising practice"

1

1944-, Burnett John, and Moriarty Sandra E, eds. Advertising: Principles & practice. 6th ed. Prentice Hall, 2003.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

William, Wells. Advertising: Principles & practice. 4th ed. Prentice Hall, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Moriarty, Sandra E. Advertising: Principles & practice. 8th ed. Pearson Prentice Hall, 2009.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

William, Wells. Advertising: Principles & practice. 4th ed. Prentice-Hall International, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

1918-, Fryburger Vernon Ray, and Rotzoll Kim B, eds. Advertising theory & practice. Longman, 1989.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

1944-, Burnett John, and Moriarty Sandra E, eds. Advertising: Principles & practice. 7th ed. Pearson/Prentice Hall, 2006.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

1950-, Mitchell Nancy, and Wells William 1926-, eds. Advertising & IMC: Principles & practice. 9th ed. Prentice Hall/Pearson, 2012.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

William, Wells. Advertising: Principles and practice. Prentice Hall, 1989.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

William, Wells. Advertising: Principles and practice. 2nd ed. Prentice Hall, 1992.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

William, Wells. Advertising: Principles and practice. 3rd ed. Prentice Hall, 1995.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Advertising practice"

1

Chan, Eugene Y. "Advertising." In Consumer Behavior in Practice. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-50947-6_2.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Edge, Charles. "Advertising." In Build, Run, and Sell Your Apple Consulting Practice. Apress, 2018. http://dx.doi.org/10.1007/978-1-4842-3835-6_9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Duchowski, Andrew T. "Marketing/Advertising." In Eye Tracking Methodology: Theory and Practice. Springer London, 2003. http://dx.doi.org/10.1007/978-1-4471-3750-4_13.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

McStay, Andrew. "The Business Practice and Cultural Contours of Dataveillance." In Digital Advertising. Macmillan Education UK, 2010. http://dx.doi.org/10.1007/978-1-137-01365-1_4.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Kelley, Larry D., Sarah Turnbull, and Donald W. Jugenheimer. "Account Planning History and Practice." In Advertising Account Planning, 4th ed. Routledge, 2023. http://dx.doi.org/10.4324/9781003250449-1.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Belsey, Jonathan. "Advertising and Marketing." In Principles and Practice of Pharmaceutical Medicine. Wiley-Blackwell, 2010. http://dx.doi.org/10.1002/9781444325263.ch54.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Ling, Peter. "Advertising in Singapore." In Global Advertising Practice in a Borderless World. Routledge, 2017. http://dx.doi.org/10.4324/9781315688626-13.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Sinclair, John. "Globalisation of advertising." In Global Advertising Practice in a Borderless World. Routledge, 2017. http://dx.doi.org/10.4324/9781315688626-2.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Hackley, Chris. "Advertising practice and critical marketing." In The Routledge Companion to Critical Marketing. Routledge, 2018. http://dx.doi.org/10.4324/9781315630526-11.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Parker, Lukas, Dang Nguyen, and Linda Brennan. "Digital advertising and the new world of ‘viral’ advertising." In Global Advertising Practice in a Borderless World. Routledge, 2017. http://dx.doi.org/10.4324/9781315688626-4.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Advertising practice"

1

Marinelli, Luca, and Charalampos Saitis. "Explainable Modeling of Gender-Targeting Practices in Toy Advertising Sound and Music." In 2024 IEEE International Conference on Acoustics, Speech, and Signal Processing Workshops (ICASSPW). IEEE, 2024. http://dx.doi.org/10.1109/icasspw62465.2024.10669900.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Glotova, Tatyana Aleksandrovna, and Tatiana Yurievna Ryzhikh. "Language norm and advertising: harmony or tragedy?" In International Research-to-practice conference. TSNS Interaktiv Plus, 2017. http://dx.doi.org/10.21661/r-129832.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Mudrak, Yelizaveta. "TRANSLATION OF IDIOMS USED IN ADVERTISING." In SCIENTIFIC PRACTICE: MODERN AND CLASSICAL RESEARCH METHODS, chair Valentina Kravchuk. European Scientific Platform, 2023. http://dx.doi.org/10.36074/logos-26.05.2023.059.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Filchenko, Andrey Petrovich, Vladimir Yurievich Zhandrov, and James E. Gonzales. "Countering Drug Sale Street Advertising." In VII INTERNATIONAL SCIENTIFIC-PRACTICAL CONFERENCE “CRIMINAL LAW AND OPERATIVE SEARCH ACTIVITIES: PROBLEMS OF LEGISLATION, SCIENCE AND PRACTICE”. SCITEPRESS - Science and Technology Publications, 2021. http://dx.doi.org/10.5220/0010636000003152.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Ambrosyevna, Anastasia Dmitrievna. "Advertising activity of the travel company "Nadezhda", Yakutsk." In IX International Research-to-practice Conference, chair Diana Konstantinovna Okhlopkova. TSNS Interaktiv Plus, 2016. http://dx.doi.org/10.21661/r-113184.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Glotova, Tatyana Aleksandrovna, and Terana Ramidovna Alieva. "Linguistic means of language influence and their representation in advertising texts." In International Research-to-practice conference. TSNS Interaktiv Plus, 2017. http://dx.doi.org/10.21661/r-129834.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Kim, Yeonshin, Sukki Yoon, Tae Hyun Baek, and Yung Kyun Choi. "CULTURE AND ASSERTIVENESS IN GREEN ADVERTISING." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.03.08.02.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Lee, Seung yeon, and Seunghee Lee. "THE INFLUENCE OF SEX APPEAL ADVERTISING." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.08.09.03.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Hui, Zhou. "Practice of Advertising Specialties' Education via Problem-Based M-Learning." In 2009 Second Pacific-Asia Conference on Web Mining and Web-based Application (WMWA). IEEE, 2009. http://dx.doi.org/10.1109/wmwa.2009.30.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Kwon, Sung S., Patrice Gélinas, and Nelson Waweru. "Earnings management and asymmetric sensitivity of bonus compensation to earnings for high-growth firms." In Corporate governance: Theory and practice. Virtus Interpress, 2022. http://dx.doi.org/10.22495/cgtapp4.

Full text
Abstract:
In this study, examined whether high-IOS (investment opportunity set) firms vis-à-vis non-growth (low-IOS) firms will not reduce discretionary expenditures, such as advertising expenses, research and development, and selling, general and administrative (SG&amp;A) expenses, to further sustain the firm growth in a more conservative reporting environment (the post-Sarbanes-Oxley (SOX) period). Also investigated, as an extension of a prior paper, the sensitivity of chief executive officer (CEO) bonuses to earnings in the cases of high-IOS and low-IOS firms.
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Advertising practice"

1

Shey Wiysonge, Charles. What are the benefits and harms of direct to consumer advertising? SUPPORT, 2016. http://dx.doi.org/10.30846/160805.

Full text
Abstract:
Direct to consumer advertising is increasingly used by the pharmaceutical industry and its merits have been extensively debated. Regulations related to such advertising vary: in New Zealand and the United States of America (USA), for example, regulations do not explicitly prohibit such advertising and its use has grown. In other countries, however, the practice has been banned and heavy lobbying by the pharmaceutical industry has been resisted.
APA, Harvard, Vancouver, ISO, and other styles
2

Serafica, Ramonette. Insights into Economic Charter Change and the Case for Services Reform. Philippine Institute for Development Studies, 2024. http://dx.doi.org/10.62986/dp2024.03.

Full text
Abstract:
This essay discusses the rationale for economic charter change through the lens of services reform and identifies three issues with the current proposal of Congress: the retention of the legislative franchise requirement, the exclusion of mass media from the scope of the amendments, and the choice of the liberalization approach. To harness the full potential of services as an engine of economic growth and development in the 21st century, the paper recommends addressing these issues and removing all the specific restrictions that have been locked in the 1987 Constitution, namely: Art. XII Sec. 11 (public utility), Art. XII Sec. 14 (practice of all professions), Art. XIV Sec. 4(2) (educational institutions); Art. XVI Sec. 11(1) (mass media); and Art. XVI Sec. 11(2) (advertising industry). Liberalization must be pursued as part of a broader structural reform agenda. This involves improving regulations and strengthening institutions that will foster an economic environment that supports robust competition, encourages innovation, and facilitates the efficient allocation of resources. The reforms will contribute to higher productivity, which the Constitution itself recognizes “as the key to raising the quality of life for all, especially the underprivileged” (Art. XII Sec.1).
APA, Harvard, Vancouver, ISO, and other styles
3

Carcelén García, S., D. Alameda García, and T. Pintado Blanco. Practices, skills and trends in digital advertising. The perspective of Spanish advertisers. Revista Latina de Comunicación Social, 2017. http://dx.doi.org/10.4185/rlcs-2017-1239en.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Ivanova, Iryna, and Elena Afanasieva. MODEL OF INTERACTION BETWEEN ADVERTISING, PR AND JOURNALISM. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11060.

Full text
Abstract:
The article is an overview of the journalism – PR – advertising relationship at the terminological, empirical-analytical and practical levels. It traces the state of the discussion of these correlations in the post-soviet media such as Ukraine. The study describes that domesticating the importance of the appropriate partnership between the three communication technologies. The thesis is that journalism, advertising and PR create a mutual connection that takes place in an atmosphere of PR and advertising permissiveness and deepens with the development of digitalization, Social network development. The present research is based on a comprehensive approach. The inductive and deductive methods are adopted to discuss theoretical materials, and the interdisciplinary research method is used to detect PR-specific features as a philosophy of a new journalism project. The interpretive approach, usually employed to analyze media text as a complex synthetic structure, was also taken into consideration. The analytical method application identified the modern means of substantiating the ideological, esthetical and informative value of brand journalism and spin doctor. The innovative character of modern media as a behavioral strategy in the advertising and PR industry consists in the fact that it is a form of creative production and behavior rather than adapting a specific communication situation. The article examines the main directions of contemporary interactions between PR, advertising and journalism as a media content creation. In this context, it is asserted that advertising, journalism and PR activities can contribute to the creation of media content. At some point, good media content is achieved not only as a result of this competition but also from the correlation between PR, advertising and journalism.
APA, Harvard, Vancouver, ISO, and other styles
5

Pasupuleti, Murali Krishna. AI-Driven Marketing Innovations: Personalization and Ethics in the Digital Era. National Education Services, 2025. https://doi.org/10.62311/nesx/rr625.

Full text
Abstract:
Abstract: This article explores the transformative impact of artificial intelligence (AI) on digital marketing, focusing on strategies for delivering personalized content and ensuring ethical advertising. By leveraging AI, marketers can now analyze consumer behavior with precision, enabling targeted content, automated ad placement, and real-time adjustments that enhance user engagement and conversions. The Article examines foundational AI techniques, such as recommendation engines, predictive analytics, and natural language processing, which drive personalization at scale. Additionally, it addresses critical ethical considerations, including data privacy, transparency in AI-driven decisions, and reducing algorithmic bias to ensure fair, trustworthy, and responsible marketing practices. Looking ahead, this Article highlights emerging trends like hyper-personalization, ethical AI frameworks, and the integration of AI with technologies like AR/VR and IoT, offering a forward-looking perspective on AI's role in shaping consumer-centric and ethical digital marketing. Keywords: Artificial intelligence, digital marketing, personalized content, ethical advertising, consumer behavior, recommendation engines, predictive analytics, natural language processing, data privacy, transparency, algorithmic bias, hyper-personalization, responsible marketing, AR/VR, IoT, consumer engagement.
APA, Harvard, Vancouver, ISO, and other styles
6

Papyan, Arthur, Anna Baregyan, and Oleg Khomenok. Monetisation tools for media, bloggers and media personalities in Armenia, Georgia, Moldova and Ukraine: Overview of the financial landscape for digital content creators. Linnaeus University, 2025. https://doi.org/10.15626/fojo.i.202504v.

Full text
Abstract:
In the rapidly evolving digital landscape, media outlets, bloggers, and other content creators are continually searching for effective and reliable payment systems and monetisation tools to support their efforts in producing and distributing content. With traditional revenue sources dwindling – largely due to advertising income being diverted to dominant platforms like Facebook and Google – alternative tools and methods for generating income from content production and distribution have emerged and continue to evolve. This study explores a variety of monetisation tools and payment systems, including GoFundMe, Kickstarter, Patreon, Buy Me a Coffee, and others available in Armenia, Georgia, Moldova, and Ukraine. It examines their features, advantages, limitations and provides examples of their practical application.
APA, Harvard, Vancouver, ISO, and other styles
7

Papyan, Arthur, Anna Baregyan, and Oleg Khomenok. Monetisation tools for media, bloggers and media personalities in Armenia, Georgia, Moldova and Ukraine : Overview of the financial landscape for digital content creators. Linnaeus University, 2025. https://doi.org/10.15626/fojo.i.202504iv.

Full text
Abstract:
n the rapidly evolving digital landscape, media outlets, bloggers, and other content creators are continually searching for effective and reliable payment systems and monetisation tools to support their efforts in producing and distributing content. With traditional revenue sources dwindling – largely due to advertising income being diverted to dominant platforms like Facebook and Google – alternative tools and methods for generating income from content production and distribution have emerged and continue to evolve. This study explores a variety of monetisation tools and payment systems, including GoFundMe, Kickstarter, Patreon, Buy Me a Coffee, and others available in Armenia, Georgia, Moldova, and Ukraine. It examines their features, advantages, limitations and provides examples of their practical application.
APA, Harvard, Vancouver, ISO, and other styles
8

Papyan, ar, Anna Baregyan та Oleg Khomenok. Դրամայնացման գործիքներ Հայաստանի, Վրաստանի, Մոլդովայի և Ուկրաինայի ԶԼՄների, բլոգերների և մեդիա անձնավորությունների համար: Ֆինանսական լանդշաֆտը՝ թվային բովանդակություն ստեղծողների համար. Linnaeus University, 2025. https://doi.org/10.15626/fojo.i.202504iii.

Full text
Abstract:
In the rapidly evolving digital landscape, media outlets, bloggers, and other content creators are continually searching for effective and reliable payment systems and monetisation tools to support their efforts in producing and distributing content. With traditional revenue sources dwindling – largely due to advertising income being diverted to dominant platforms like Facebook and Google – alternative tools and methods for generating income from content production and distribution have emerged and continue to evolve. This study explores a variety of monetisation tools and payment systems, including GoFundMe, Kickstarter, Patreon, Buy Me a Coffee, and others available in Armenia, Georgia, Moldova, and Ukraine. It examines their features, advantages, limitations and provides examples of their practical application.
APA, Harvard, Vancouver, ISO, and other styles
9

Fojo Media Insight. Инструменты монетизации для СМИ, блогеров и медиаперсон в Армении, Грузии, Молдове и Украине. Fojo Media Institute, Linnaeus University, 2025. https://doi.org/10.15626/fojo.i.202504.

Full text
Abstract:
In the rapidly evolving digital landscape, media outlets, bloggers, and other content creators are continually searching for effective and reliable payment systems and monetisation tools to support their efforts in producing and distributing content. With traditional revenue sources dwindling – largely due to advertising income being diverted to dominant platforms like Facebook and Google – alternative tools and methods for generating income from content production and distribution have emerged and continue to evolve. This study explores a variety of monetisation tools and payment systems, including GoFundMe, Kickstarter, Patreon, Buy Me a Coffee, and others available in Armenia, Georgia, Moldova, and Ukraine. It examines their features, advantages, limitations and provides examples of their practical application.
APA, Harvard, Vancouver, ISO, and other styles
10

Papyan, Artur, Anna Baregyan, and Oleg Khomenok. Instrumente de monetizare pentru mass-media, bloggeri şi persoanele din media în Armenia, Georgia, Moldova şi Ucraina: Analiza peisajului financiar pentru creatorii de conținut digital. Linnaeus University, 2025. https://doi.org/10.15626/fojo.i.202504ii.

Full text
Abstract:
In the rapidly evolving digital landscape, media outlets, bloggers, and other content creators are continually searching for effective and reliable payment systems and monetisation tools to support their efforts in producing and distributing content. With traditional revenue sources dwindling – largely due to advertising income being diverted to dominant platforms like Facebook and Google – alternative tools and methods for generating income from content production and distribution have emerged and continue to evolve. This study explores a variety of monetisation tools and payment systems, including GoFundMe, Kickstarter, Patreon, Buy Me a Coffee, and others available in Armenia, Georgia, Moldova, and Ukraine. It examines their features, advantages, limitations and provides examples of their practical application.
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Advertising practice' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography