Log in

Relevant bibliographies by topics / Advertising practice

Contents

Journal articles
Dissertations / Theses
Books
Book chapters
Conference papers
Reports

Academic literature on the topic 'Advertising practice'

Author: Grafiati

Published: 4 June 2021

Last updated: 27 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Advertising practice.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Advertising practice"

1

Demchenko, Ivan, and Anzhela Berzina. "Medicines Advertising: Legal Practice." Law Review of Kyiv University of Law, no. 2 (August 10, 2020): 233–38. http://dx.doi.org/10.36695/2219-5521.2.2020.41.

Full text

Abstract:

The article explores legal practice in the field of advertising medicines. Medicines advertising is recognized as one of the mosteffective mechanisms of medicines promotion. Factors affecting the spread of medicines advertising: the public’s attitude to advertisingas a reliable source of information about medicines, distrust of doctors and the healthcare system, and, as a consequence, the prevalenceof self-medication practices. In order to protect the interests of consumers and protect economic competition (often second prevailing),the state ensures compliance with the requirements of the legi

APA, Harvard, Vancouver, ISO, and other styles

2

Vogel, C. "Advertising and equine practice." Veterinary Record 118, no. 15 (1986): 431. http://dx.doi.org/10.1136/vr.118.15.431.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Smulyan, Susan. "Absence and the advertising historian." Journal of Historical Research in Marketing 8, no. 3 (2016): 473–80. http://dx.doi.org/10.1108/jhrm-05-2016-0011.

Full text

Abstract:

Purpose The purpose of this paper is to examine the commonly held idea that American advertising agencies closely supervised their Australian counterparts during the globalization of advertising. Design/methodology/approach The author, a cultural historian based in the USA, searched American archives without finding evidence of the kind of oversight often associated with the Americanization of advertising. Findings The paper concludes that American advertisers paid less attention to Australian advertising than the other way around. In addition, Australian and American advertising industries ag

APA, Harvard, Vancouver, ISO, and other styles

4

YUSUF, Khadijah Temitope, Rotimi Williams OLATUNJI, and Ganiu Oladega OKUNNU. "Exploring Professional Practices in Influencer Marketing: A Study of Advertising Agencies in Nigeria." International Journal of Research and Innovation in Social Science IX, no. XIII (2025): 159–71. https://doi.org/10.47772/ijriss.2025.913com0015.

Full text

Abstract:

Influencer marketing, as an emerging trend with the rapid growth in technological platforms, makes use of ordinary people who are considered thought leaders and inspirational to others on various social media platforms to be used by companies in brand marketing. The influencer marketing trend is likely to explode as a marketing strategy in the next couple of years. Despite the growing global relevance of influencer marketing, there is a paucity of empirical research data establishing the professional practices of influencer marketing in advertising agency practice in Nigeria. Therefore, this s

APA, Harvard, Vancouver, ISO, and other styles

5

Nurbayeva, А., and B. Karimova. "CHARACTERISTICS OF ADVERTISING TEXT AS A DISCURSIVE PRACTICE." BULLETIN Series of Philological Sciences 74, no. 4 (2020): 151–57. http://dx.doi.org/10.51889/2020-4.1728-7804.31.

Full text

Abstract:

The article is devoted to the study of approaches to the concept of discourse and discursive practice. In the course of the research, the author comes to the conclusion that it is necessary to address typical, routine, unproblematic, and therefore unnoticed discursive actions and events that are also part of the discourse. In this article, advertising is considered as one of the trends in consumer culture. The article reveals the nature of the impact of advertising on a person, the features of the moral content of advertising and the role of advertising in consumer society. The conclusion is m

APA, Harvard, Vancouver, ISO, and other styles

6

Beard, Fred, Brian Petrotta, and Ludwig Dischner. "A history of content marketing." Journal of Historical Research in Marketing 13, no. 2 (2021): 139–58. http://dx.doi.org/10.1108/jhrm-10-2020-0052.

Full text

Abstract:

Purpose Contemporary practitioners of content marketing (CM) often suggest their discipline is an ancient one, yet mainly limit its origins to the custom-published magazines of the late 1800s. The purpose of this paper is to synthesize some of the many definitions of CM and to report the first scholarly history of its development and practice. Design/methodology/approach This study’s purposes led to the following research questions: To what extent were CM strategies and tactics used before the 20th century? How have the uses and characteristics of CM changed or remained the same over time? Sou

APA, Harvard, Vancouver, ISO, and other styles

7

Borzova, Maria. "New old trends. Advertising practice." Remedium. Journal about the Russian market of medicines and medical equipment, no. 1 (2021): 68–71. http://dx.doi.org/10.21518/1561-5936-2021-1-68-71.

Full text

Abstract:

Law enforcement practice in the sphere of drug advertising continues to be one of the most challenging and controversial regulatory areas. Market players develop industry guidelines, companies enact by-laws to deal with advertising materials and risk mitigation strategies. However, life always makes adjustments even to the application of well-established algorithms. Some approaches of the law enforcers get deeper roots, while others grow more and more detailed, which often needs to be reflected in the internal policies of advertisers and advertising distributors. The antimonopoly authority pra

APA, Harvard, Vancouver, ISO, and other styles

8

Shafiq, A., A. Haque, K. Abdullah, and M. T. Jan. "Beliefs about Islamic advertising: an exploratory study in Malaysia." Journal of Islamic Marketing 8, no. 3 (2017): 409–29. http://dx.doi.org/10.1108/jima-02-2015-0018.

Full text

Abstract:

Purpose This paper aims to explore people’s beliefs towards Islamic advertising. Design/methodology/approach Being exploratory in nature, this paper applies qualitative method of research by adapting thought elicitation technique of data collection. This method rests in the projective techniques of data collection and is also known as “word association technique”. It allows free thinking of respondents that helps in generating rich data which is most required in qualitative studies. Findings Various beliefs regarding Islamic advertising were extracted and categorized into different dimensions.

APA, Harvard, Vancouver, ISO, and other styles

9

Agbodo, Japhet Amechi. "Influence of Covid-19 on Advertising Practice in South East, Nigeria." British Journal of Marketing Studies 10, no. 5 (2022): 11–27. http://dx.doi.org/10.37745/bjms.2013/vol10n51127.

Full text

Abstract:

This study investigated how Coronavirus (COVID-19) pandemic influenced advertising practice in South East, Nigeria. The study adopted survey research design and focus group discussion. A sample size of 287 was drawn from the entire population using the Taro Yamani formula. The study was anchored on the economic recovery theory and AIDA advertising model. Data were collected using structural questionnaire and focus group discussion, and were analyzed with Statistical Package for Social Sciences (SPSS) version 20.0. Findings show that COVID-19 negatively affected advertising practice in South-Ea

APA, Harvard, Vancouver, ISO, and other styles

10

Rubik, Andrea. "Applying Principles of Management Innovation in Advertising Agencies." ENTRENOVA - ENTerprise REsearch InNOVAtion 7, no. 1 (2021): 293–303. http://dx.doi.org/10.54820/prfy3744.

Full text

Abstract:

With the advertising industry and practice changing significantly in the last decade, it is likely that the existing management practices in advertising agencies also need some transformation. Through exploring management innovation principles and practices, novel practices might be applied by advertising agencies to exploit changes in their environment and enhance organizational performance. This paper explores the application and framework for novel management practices in an advertising agency. A proposed model is based on the principles of management innovation and the activities needed to

APA, Harvard, Vancouver, ISO, and other styles

More sources

Dissertations / Theses on the topic "Advertising practice"

1

Slater, D. R. "Advertising as a commercial practice : Business strategy and social theory." Thesis, University of Cambridge, 1985. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.373703.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Ghaffari, Mahsa. "Unravelling the process of creativity in advertising : a praxiological approach." Thesis, University of Bath, 2016. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.698996.

Full text

Abstract:

The purpose of this thesis is to examine the process of creativity in advertising from a practice-based perspective and illustrate the dynamics and relations between practices that can constitute this phenomenon. A nine month long ethnographic study was conducted in the context of an international advertising agency in Iran, where the organisational aim of doing being creative is in contradiction with the broader social system of the country which largely promotes conservative thinking. Such tension makes practitioners aware of their intertwinement with the practices involved in the creativity

APA, Harvard, Vancouver, ISO, and other styles

3

Foster, Stuart. "Encounters between theory and practice : semiotic and pragmatic principles in advertising." Thesis, Sheffield Hallam University, 2017. http://shura.shu.ac.uk/18155/.

Full text

Abstract:

Advertising has long been of interest to semiotic, linguistics and pragmatic theorists including Barthes (1957; 1977), Williamson (1978), Myers (1994), Cook (2001) and Tanaka (1994). Marketing scholars, including Brierley (2002) and Beaseley (in Beaseley & Danesi, 2002) show a reciprocal interest in the potential for semiotics to advance their discipline, but there is no apparent awareness of theories of pragmatics or its relevance to their field. While semiotics offers a tool in understanding how meaning is conveyed through linguistic and non-linguistic signs, pragmatics focuses upon language

APA, Harvard, Vancouver, ISO, and other styles

4

Mortimer, Kathleen. "An analysis of the practice and theory of the advertising of consumer services : creation of a framework for effective advertising." Thesis, University of Bedfordshire, 2003. http://hdl.handle.net/10547/622135.

Full text

Abstract:

The objective of this study was to establish whether consumer services need to be advertised differently from goods and, if so, in what way. A review of the services advertising and the general advertising literature revealed discrepancies between not only the services advertising theory and generic advertising theory but also between services advertising theory and services advertising practice. Exploratory research and a further literature review were undertaken to investigate the rationale and any justification for these inconsistencies. The programme of research culminated into a services

APA, Harvard, Vancouver, ISO, and other styles

5

Klokow, Nicole Ann. "Hijacking feminism: representations of the new woman in South African television advertising practice." Thesis, Nelson Mandela Metropolitan University, 2005. http://hdl.handle.net/10948/381.

Full text

Abstract:

This study examines the extent to which feminism has been appropriated by the consumer culture. As the relationship between consumerism and patriarchy continues to dominate global economic and social practices, this appropriation points to a denial of the social and political importance of the feminist movement. An acknowledgement of our own complicity in the perpetuation of a sexist, racist and classist ideology – along with an understanding of the complicity of the media – is crucial in explaining relations of domination within our society (Thompson 1990). A study of television advertising p

APA, Harvard, Vancouver, ISO, and other styles

6

Kerchhoff, Dominique. "False advertising and consumer protection in South Africa." University of the Western Cape, 2020. http://hdl.handle.net/11394/7825.

Full text

Abstract:

Magister Legum - LLM<br>Deceptive advertising, which is also known as false advertising, refers to a manufacturer making use of confusing, misleading, or blatantly untrue statements to promote a particular product or service. The phrase ‘false, misleading or deceptive’ was apparently adopted from North American legislation. It is important to begin by defining these key terms that are frequently used in this thesis. A ‘false’ representation means giving wrongful or incorrect information to someone. A ‘misleading’ representation can be defined as one that leads someone astray, or causes someone

APA, Harvard, Vancouver, ISO, and other styles

7

Leon-Najera, Pedro Giovanni. "Privacy Notice and Choice in Practice." Research Showcase @ CMU, 2014. http://repository.cmu.edu/dissertations/477.

Full text

Abstract:

In the United States, notice and choice remain the most commonly used mechanisms to protect people’s privacy online. This approach relies on the assumption that users provided with notice will make informed choices that align with their privacy expectations. The goal of this research is to empirically inform industry and regulatory efforts that rely on notice and choice to protect people’s online privacy. To do so, we present a set of case studies covering different aspects of privacy notice and choice in four domains: online behavioral advertising (OBA), online social networks (OSN), financia

APA, Harvard, Vancouver, ISO, and other styles

8

Henderson, Vince. "Direct response advertising - direct marketing : evolution, not revolution : an analysis of the theory and practice of direct response advertising within the context of the historical development of mass media advertising." Thesis, Queensland University of Technology, 1989. https://eprints.qut.edu.au/35993/1/35993_Henderson_1989.pdf.

Full text

Abstract:

The major aim of this dissertation is to attempt to determine whether Direct Response Advertising (DRA) is a distinct discipline of communication practice within the advertising industry rather than a natural evolution of general advertising practice which has developed gradually, particularly over the last three hundred years. A secondary aim is to relate historical international experience in DRA to the current status of DRA in Australia and from there to speculate on possible future developments in the industry. The dissertation initially examines aspects of DRA which include its d

APA, Harvard, Vancouver, ISO, and other styles

9

Reznichenko, Alexey [Verfasser], and Paul [Akademischer Betreuer] Francis. "Private-by-Design Advertising and Analytics: From Theory to Practice / Alexey Reznichenko. Betreuer: Paul Francis." Kaiserslautern : Technische Universität Kaiserslautern, 2015. http://d-nb.info/1065670028/34.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Gregory, Judy. "Information design in public relations practice : how public relations practitioners talk about their work." Thesis, Queensland University of Technology, 1997. https://eprints.qut.edu.au/36306/1/36306_Digitised%20Thesis.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

More sources

Books on the topic "Advertising practice"

1

1944-, Burnett John, and Moriarty Sandra E, eds. Advertising: Principles & practice. 6th ed. Prentice Hall, 2003.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

2

William, Wells. Advertising: Principles & practice. 4th ed. Prentice Hall, 1998.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

3

Moriarty, Sandra E. Advertising: Principles & practice. 8th ed. Pearson Prentice Hall, 2009.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

4

William, Wells. Advertising: Principles & practice. 4th ed. Prentice-Hall International, 1998.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

5

1918-, Fryburger Vernon Ray, and Rotzoll Kim B, eds. Advertising theory & practice. Longman, 1989.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

6

1944-, Burnett John, and Moriarty Sandra E, eds. Advertising: Principles & practice. 7th ed. Pearson/Prentice Hall, 2006.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

7

1950-, Mitchell Nancy, and Wells William 1926-, eds. Advertising & IMC: Principles & practice. 9th ed. Prentice Hall/Pearson, 2012.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

8

William, Wells. Advertising: Principles and practice. Prentice Hall, 1989.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

9

William, Wells. Advertising: Principles and practice. 2nd ed. Prentice Hall, 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

10

William, Wells. Advertising: Principles and practice. 3rd ed. Prentice Hall, 1995.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

More sources

Book chapters on the topic "Advertising practice"

1

Chan, Eugene Y. "Advertising." In Consumer Behavior in Practice. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-50947-6_2.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Edge, Charles. "Advertising." In Build, Run, and Sell Your Apple Consulting Practice. Apress, 2018. http://dx.doi.org/10.1007/978-1-4842-3835-6_9.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Duchowski, Andrew T. "Marketing/Advertising." In Eye Tracking Methodology: Theory and Practice. Springer London, 2003. http://dx.doi.org/10.1007/978-1-4471-3750-4_13.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

McStay, Andrew. "The Business Practice and Cultural Contours of Dataveillance." In Digital Advertising. Macmillan Education UK, 2010. http://dx.doi.org/10.1007/978-1-137-01365-1_4.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Kelley, Larry D., Sarah Turnbull, and Donald W. Jugenheimer. "Account Planning History and Practice." In Advertising Account Planning, 4th ed. Routledge, 2023. http://dx.doi.org/10.4324/9781003250449-1.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Belsey, Jonathan. "Advertising and Marketing." In Principles and Practice of Pharmaceutical Medicine. Wiley-Blackwell, 2010. http://dx.doi.org/10.1002/9781444325263.ch54.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Ling, Peter. "Advertising in Singapore." In Global Advertising Practice in a Borderless World. Routledge, 2017. http://dx.doi.org/10.4324/9781315688626-13.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Sinclair, John. "Globalisation of advertising." In Global Advertising Practice in a Borderless World. Routledge, 2017. http://dx.doi.org/10.4324/9781315688626-2.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Hackley, Chris. "Advertising practice and critical marketing." In The Routledge Companion to Critical Marketing. Routledge, 2018. http://dx.doi.org/10.4324/9781315630526-11.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Parker, Lukas, Dang Nguyen, and Linda Brennan. "Digital advertising and the new world of ‘viral’ advertising." In Global Advertising Practice in a Borderless World. Routledge, 2017. http://dx.doi.org/10.4324/9781315688626-4.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Advertising practice"

1

Marinelli, Luca, and Charalampos Saitis. "Explainable Modeling of Gender-Targeting Practices in Toy Advertising Sound and Music." In 2024 IEEE International Conference on Acoustics, Speech, and Signal Processing Workshops (ICASSPW). IEEE, 2024. http://dx.doi.org/10.1109/icasspw62465.2024.10669900.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Glotova, Tatyana Aleksandrovna, and Tatiana Yurievna Ryzhikh. "Language norm and advertising: harmony or tragedy?" In International Research-to-practice conference. TSNS Interaktiv Plus, 2017. http://dx.doi.org/10.21661/r-129832.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Mudrak, Yelizaveta. "TRANSLATION OF IDIOMS USED IN ADVERTISING." In SCIENTIFIC PRACTICE: MODERN AND CLASSICAL RESEARCH METHODS, chair Valentina Kravchuk. European Scientific Platform, 2023. http://dx.doi.org/10.36074/logos-26.05.2023.059.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Filchenko, Andrey Petrovich, Vladimir Yurievich Zhandrov, and James E. Gonzales. "Countering Drug Sale Street Advertising." In VII INTERNATIONAL SCIENTIFIC-PRACTICAL CONFERENCE “CRIMINAL LAW AND OPERATIVE SEARCH ACTIVITIES: PROBLEMS OF LEGISLATION, SCIENCE AND PRACTICE”. SCITEPRESS - Science and Technology Publications, 2021. http://dx.doi.org/10.5220/0010636000003152.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Ambrosyevna, Anastasia Dmitrievna. "Advertising activity of the travel company "Nadezhda", Yakutsk." In IX International Research-to-practice Conference, chair Diana Konstantinovna Okhlopkova. TSNS Interaktiv Plus, 2016. http://dx.doi.org/10.21661/r-113184.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Glotova, Tatyana Aleksandrovna, and Terana Ramidovna Alieva. "Linguistic means of language influence and their representation in advertising texts." In International Research-to-practice conference. TSNS Interaktiv Plus, 2017. http://dx.doi.org/10.21661/r-129834.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Kim, Yeonshin, Sukki Yoon, Tae Hyun Baek, and Yung Kyun Choi. "CULTURE AND ASSERTIVENESS IN GREEN ADVERTISING." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.03.08.02.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Lee, Seung yeon, and Seunghee Lee. "THE INFLUENCE OF SEX APPEAL ADVERTISING." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.08.09.03.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Hui, Zhou. "Practice of Advertising Specialties' Education via Problem-Based M-Learning." In 2009 Second Pacific-Asia Conference on Web Mining and Web-based Application (WMWA). IEEE, 2009. http://dx.doi.org/10.1109/wmwa.2009.30.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Kwon, Sung S., Patrice Gélinas, and Nelson Waweru. "Earnings management and asymmetric sensitivity of bonus compensation to earnings for high-growth firms." In Corporate governance: Theory and practice. Virtus Interpress, 2022. http://dx.doi.org/10.22495/cgtapp4.

Full text

Abstract:

In this study, examined whether high-IOS (investment opportunity set) firms vis-à-vis non-growth (low-IOS) firms will not reduce discretionary expenditures, such as advertising expenses, research and development, and selling, general and administrative (SG&A) expenses, to further sustain the firm growth in a more conservative reporting environment (the post-Sarbanes-Oxley (SOX) period). Also investigated, as an extension of a prior paper, the sensitivity of chief executive officer (CEO) bonuses to earnings in the cases of high-IOS and low-IOS firms.

APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Advertising practice"

1

Shey Wiysonge, Charles. What are the benefits and harms of direct to consumer advertising? SUPPORT, 2016. http://dx.doi.org/10.30846/160805.

Full text

Abstract:

Direct to consumer advertising is increasingly used by the pharmaceutical industry and its merits have been extensively debated. Regulations related to such advertising vary: in New Zealand and the United States of America (USA), for example, regulations do not explicitly prohibit such advertising and its use has grown. In other countries, however, the practice has been banned and heavy lobbying by the pharmaceutical industry has been resisted.

APA, Harvard, Vancouver, ISO, and other styles

2

Serafica, Ramonette. Insights into Economic Charter Change and the Case for Services Reform. Philippine Institute for Development Studies, 2024. http://dx.doi.org/10.62986/dp2024.03.

Full text

Abstract:

This essay discusses the rationale for economic charter change through the lens of services reform and identifies three issues with the current proposal of Congress: the retention of the legislative franchise requirement, the exclusion of mass media from the scope of the amendments, and the choice of the liberalization approach. To harness the full potential of services as an engine of economic growth and development in the 21st century, the paper recommends addressing these issues and removing all the specific restrictions that have been locked in the 1987 Constitution, namely: Art. XII Sec.

APA, Harvard, Vancouver, ISO, and other styles

3

Carcelén García, S., D. Alameda García, and T. Pintado Blanco. Practices, skills and trends in digital advertising. The perspective of Spanish advertisers. Revista Latina de Comunicación Social, 2017. http://dx.doi.org/10.4185/rlcs-2017-1239en.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Ivanova, Iryna, and Elena Afanasieva. MODEL OF INTERACTION BETWEEN ADVERTISING, PR AND JOURNALISM. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11060.

Full text

Abstract:

The article is an overview of the journalism – PR – advertising relationship at the terminological, empirical-analytical and practical levels. It traces the state of the discussion of these correlations in the post-soviet media such as Ukraine. The study describes that domesticating the importance of the appropriate partnership between the three communication technologies. The thesis is that journalism, advertising and PR create a mutual connection that takes place in an atmosphere of PR and advertising permissiveness and deepens with the development of digitalization, Social network developme

APA, Harvard, Vancouver, ISO, and other styles

5

Pasupuleti, Murali Krishna. AI-Driven Marketing Innovations: Personalization and Ethics in the Digital Era. National Education Services, 2025. https://doi.org/10.62311/nesx/rr625.

Full text

Abstract:

Abstract: This article explores the transformative impact of artificial intelligence (AI) on digital marketing, focusing on strategies for delivering personalized content and ensuring ethical advertising. By leveraging AI, marketers can now analyze consumer behavior with precision, enabling targeted content, automated ad placement, and real-time adjustments that enhance user engagement and conversions. The Article examines foundational AI techniques, such as recommendation engines, predictive analytics, and natural language processing, which drive personalization at scale. Additionally, it add

APA, Harvard, Vancouver, ISO, and other styles

6

Nava Marron, Sofia Gabrielle. Exploring Gender Stereotypes in Alcohol Marketing Across Decades. Florida International University, 2025. https://doi.org/10.25148/fiuurj.3.1.11.

Full text

Abstract:

This study examines the evolution of gender stereotypes and emerging gender roles in alcohol marketing over the past century, with a distinctive methodological approach, analyzing advertisements spanning 100 years. By incorporating LGBTQ+ representations alongside traditional gender portrayals, this research provides a comprehensive historical perspective on how advertising strategies have shaped and responded to societal changes. The study employs a detailed content analysis of alcohol advertisements from the 1920s to the present, focusing on emotional appeal, projected values, geographic tar

APA, Harvard, Vancouver, ISO, and other styles

7

Papyan, Arthur, Anna Baregyan, and Oleg Khomenok. Monetisation tools for media, bloggers and media personalities in Armenia, Georgia, Moldova and Ukraine: Overview of the financial landscape for digital content creators. Linnaeus University, 2025. https://doi.org/10.15626/fojo.i.202504v.

Full text

Abstract:

In the rapidly evolving digital landscape, media outlets, bloggers, and other content creators are continually searching for effective and reliable payment systems and monetisation tools to support their efforts in producing and distributing content. With traditional revenue sources dwindling – largely due to advertising income being diverted to dominant platforms like Facebook and Google – alternative tools and methods for generating income from content production and distribution have emerged and continue to evolve. This study explores a variety of monetisation tools and payment systems, inc

APA, Harvard, Vancouver, ISO, and other styles

8

Papyan, Arthur, Anna Baregyan, and Oleg Khomenok. Monetisation tools for media, bloggers and media personalities in Armenia, Georgia, Moldova and Ukraine : Overview of the financial landscape for digital content creators. Linnaeus University, 2025. https://doi.org/10.15626/fojo.i.202504iv.

Full text

Abstract:

n the rapidly evolving digital landscape, media outlets, bloggers, and other content creators are continually searching for effective and reliable payment systems and monetisation tools to support their efforts in producing and distributing content. With traditional revenue sources dwindling – largely due to advertising income being diverted to dominant platforms like Facebook and Google – alternative tools and methods for generating income from content production and distribution have emerged and continue to evolve. This study explores a variety of monetisation tools and payment systems, incl

APA, Harvard, Vancouver, ISO, and other styles

9

Papyan, ar, Anna Baregyan та Oleg Khomenok. Դրամայնացման գործիքներ Հայաստանի, Վրաստանի, Մոլդովայի և Ուկրաինայի ԶԼՄների, բլոգերների և մեդիա անձնավորությունների համար: Ֆինանսական լանդշաֆտը՝ թվային բովանդակություն ստեղծողների համար. Linnaeus University, 2025. https://doi.org/10.15626/fojo.i.202504iii.

Full text

Abstract:

In the rapidly evolving digital landscape, media outlets, bloggers, and other content creators are continually searching for effective and reliable payment systems and monetisation tools to support their efforts in producing and distributing content. With traditional revenue sources dwindling – largely due to advertising income being diverted to dominant platforms like Facebook and Google – alternative tools and methods for generating income from content production and distribution have emerged and continue to evolve. This study explores a variety of monetisation tools and payment systems, inc

APA, Harvard, Vancouver, ISO, and other styles

10

Fojo Media Insight. Инструменты монетизации для СМИ, блогеров и медиаперсон в Армении, Грузии, Молдове и Украине. Fojo Media Institute, Linnaeus University, 2025. https://doi.org/10.15626/fojo.i.202504.

Full text

Abstract:

In the rapidly evolving digital landscape, media outlets, bloggers, and other content creators are continually searching for effective and reliable payment systems and monetisation tools to support their efforts in producing and distributing content. With traditional revenue sources dwindling – largely due to advertising income being diverted to dominant platforms like Facebook and Google – alternative tools and methods for generating income from content production and distribution have emerged and continue to evolve. This study explores a variety of monetisation tools and payment systems, inc

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!