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Books on the topic 'Advertising practice'

Author: Grafiati

Published: 4 June 2021

Last updated: 20 June 2025

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1

1944-, Burnett John, and Moriarty Sandra E, eds. Advertising: Principles & practice. 6th ed. Prentice Hall, 2003.

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2

William, Wells. Advertising: Principles & practice. 4th ed. Prentice Hall, 1998.

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3

Moriarty, Sandra E. Advertising: Principles & practice. 8th ed. Pearson Prentice Hall, 2009.

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4

William, Wells. Advertising: Principles & practice. 4th ed. Prentice-Hall International, 1998.

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5

1918-, Fryburger Vernon Ray, and Rotzoll Kim B, eds. Advertising theory & practice. Longman, 1989.

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6

1944-, Burnett John, and Moriarty Sandra E, eds. Advertising: Principles & practice. 7th ed. Pearson/Prentice Hall, 2006.

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7

1950-, Mitchell Nancy, and Wells William 1926-, eds. Advertising & IMC: Principles & practice. 9th ed. Prentice Hall/Pearson, 2012.

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8

William, Wells. Advertising: Principles and practice. Prentice Hall, 1989.

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9

William, Wells. Advertising: Principles and practice. 2nd ed. Prentice Hall, 1992.

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10

William, Wells. Advertising: Principles and practice. 3rd ed. Prentice Hall, 1995.

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11

William, Wells. Advertising: Principles and practice. 3rd ed. Prentice Hall, 1995.

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12

William, Wells. Advertising: Principles and practice. 3rd ed. Prentice Hall, 1995.

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13

A, Hart Norman, CAM Foundation, and Chartered Institute of Marketing, eds. The Practice of advertising. 3rd ed. Heinemann Professional Pub., 1990.

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14

Moriarty, Sandra E. Creative advertising: Theory and practice. 2nd ed. Prentice-Hall, 1991.

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15

Moriarty, Sandra E. Creative advertising: Theory and practice. Prentice-Hall, 1986.

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16

Commerce, International Chamber of. International code of advertising practice. International Chamber of Commerce, 1987.

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17

W, Schumann David, and Thorson Esther, eds. Internet advertising: Theory and practice. Lawrence Erlbaum Associates, 2006.

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18

Ritvo, Elizabeth A., and Jonathan M. Albano. Advertising law. MCLE, 2011.

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19

Scott, Goldstein, and World Advertising Research Center, eds. Copy testing: Practice and best practice : a review of UK ad research procedures. World Advertising Research Center, 2003.

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20

Schimmel, Gail. Advertising law: A guide to the code of advertising practice. Juta, 2014.

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21

Russell, Colley, and Association of National Advertisers, eds. DAGMAR, defining advertising goals for measured advertising results. 2nd ed. NTC Business Books, 1995.

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22

Advertising Standards Authority. Code of Advertising Practice Committee. The British code of advertising practice. 7th ed. CAP Committee., 1985.

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23

Committee of Advertising Practice., ed. The British code of advertising practice. 8th ed. Committee of Advertising Practice, 1988.

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24

Ireland, Advertising Standards Authority for. Code of sales promotion practice. Advertising Standards Authority for Ireland, 1988.

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25

J, Keegan Warren, ed. Advertising worldwide: Concepts, theories, and practice of international, multinational, and global advertising. Prentice Hall, 1991.

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26

Alliance, National Food, ed. Responsible food advertising: Proposals for the review of advertising codes of practice. National Food Alliance, 1994.

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27

Authority, Independent Broadcasting. The IBA code of advertising standards and practice. Independent Broadcasting Authority, 1985.

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28

Mackay, Adrian. Practice of Advertising. Routledge, 2007. http://dx.doi.org/10.4324/9780080473925.

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29

Mackay, Adrian. Practice of Advertising. Taylor & Francis Group, 2007.

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30

Kurtin, Kate S. Advertising in Practice. Cognella, Inc., 2021.

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31

Wells, William, John Burnett, and Sandra E. Moriarty. Advertising: Principles & Practice. 4th ed. Prentice Hall College Div, 1999.

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32

Mackay, Adrian. Practice of Advertising. Taylor & Francis Group, 2007.

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33

MacKay, Adrian. Practice of Advertising. Taylor & Francis Group, 2016.

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34

Mackay, Adrian. Practice of Advertising. Taylor & Francis Group, 2007.

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35

Mackay, Adrian. Practice of Advertising. Taylor & Francis Group, 2007.

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36

Mackay, Adrian. Practice of Advertising. Taylor & Francis Group, 2007.

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37

Mackay, Adrian. Practice of Advertising. Taylor & Francis Group, 2007.

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38

Practice of Advertising. Routledge, 2007.

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39

Wells, William D., John Burnett, and Sandra Moriarty. Advertising: Principles and Practice (7th Edition) (Advertising: Principles and Practice). Prentice Hall, 2005.

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40

Wells, William D., John Burnett, and Sandra Moriarty. Advertising: Principles and Practice (7th Edition) (Advertising: Principles and Practice). 7th ed. Prentice Hall, 2005.

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41

Goldstein, S., and T. Ambler. Copy Testing: Practice and Best Practice. WARC for Advertising Association Economics Committee, 2003.

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42

The Practice of advertising. 4th ed. Butterworth-Heinemann, 1995.

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43

Wells, William, John Burnett, and Sandra Moriarty. Advertising: Principles and Practice. Prentice Hall College Div, 1997.

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44

Davis, Joel J. Advertising Research: Theory & Practice. Pearson, 2011.

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45

Wells, William D., John Burnett, and Sandra Moriarty. Advertising: Principles and Practice. Pearson Education, Limited, 2005.

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46

Wells, William, John Burnett, and Sandra E. Moriarty. Advertising: Principles and Practice. 5th ed. Prentice Hall, 1999.

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47

Wells, William, John Burnett, and Sandra Moriarty. Advertising: Principles and Practice. 4th ed. Prentice Hall College Div, 1997.

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48

Wells, William, John Burnett, and Sandra E. Moriarty. Advertising: Principles and Practice. Pearson Education, Limited, 1989.

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49

Tipper, Harry. Advertising, Its Principles and Practice (History of Advertising Ser). Taylor & Francis, 1985.

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50

Advertising, its principles and practice. Garland Pub., 1986.

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