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Dissertations / Theses on the topic 'Advertising practice'

Author: Grafiati

Published: 4 June 2021

Last updated: 27 July 2025

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1

Slater, D. R. "Advertising as a commercial practice : Business strategy and social theory." Thesis, University of Cambridge, 1985. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.373703.

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2

Ghaffari, Mahsa. "Unravelling the process of creativity in advertising : a praxiological approach." Thesis, University of Bath, 2016. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.698996.

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The purpose of this thesis is to examine the process of creativity in advertising from a practice-based perspective and illustrate the dynamics and relations between practices that can constitute this phenomenon. A nine month long ethnographic study was conducted in the context of an international advertising agency in Iran, where the organisational aim of doing being creative is in contradiction with the broader social system of the country which largely promotes conservative thinking. Such tension makes practitioners aware of their intertwinement with the practices involved in the creativity

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3

Foster, Stuart. "Encounters between theory and practice : semiotic and pragmatic principles in advertising." Thesis, Sheffield Hallam University, 2017. http://shura.shu.ac.uk/18155/.

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Advertising has long been of interest to semiotic, linguistics and pragmatic theorists including Barthes (1957; 1977), Williamson (1978), Myers (1994), Cook (2001) and Tanaka (1994). Marketing scholars, including Brierley (2002) and Beaseley (in Beaseley & Danesi, 2002) show a reciprocal interest in the potential for semiotics to advance their discipline, but there is no apparent awareness of theories of pragmatics or its relevance to their field. While semiotics offers a tool in understanding how meaning is conveyed through linguistic and non-linguistic signs, pragmatics focuses upon language

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4

Mortimer, Kathleen. "An analysis of the practice and theory of the advertising of consumer services : creation of a framework for effective advertising." Thesis, University of Bedfordshire, 2003. http://hdl.handle.net/10547/622135.

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The objective of this study was to establish whether consumer services need to be advertised differently from goods and, if so, in what way. A review of the services advertising and the general advertising literature revealed discrepancies between not only the services advertising theory and generic advertising theory but also between services advertising theory and services advertising practice. Exploratory research and a further literature review were undertaken to investigate the rationale and any justification for these inconsistencies. The programme of research culminated into a services

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Klokow, Nicole Ann. "Hijacking feminism: representations of the new woman in South African television advertising practice." Thesis, Nelson Mandela Metropolitan University, 2005. http://hdl.handle.net/10948/381.

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This study examines the extent to which feminism has been appropriated by the consumer culture. As the relationship between consumerism and patriarchy continues to dominate global economic and social practices, this appropriation points to a denial of the social and political importance of the feminist movement. An acknowledgement of our own complicity in the perpetuation of a sexist, racist and classist ideology – along with an understanding of the complicity of the media – is crucial in explaining relations of domination within our society (Thompson 1990). A study of television advertising p

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6

Kerchhoff, Dominique. "False advertising and consumer protection in South Africa." University of the Western Cape, 2020. http://hdl.handle.net/11394/7825.

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Magister Legum - LLM<br>Deceptive advertising, which is also known as false advertising, refers to a manufacturer making use of confusing, misleading, or blatantly untrue statements to promote a particular product or service. The phrase ‘false, misleading or deceptive’ was apparently adopted from North American legislation. It is important to begin by defining these key terms that are frequently used in this thesis. A ‘false’ representation means giving wrongful or incorrect information to someone. A ‘misleading’ representation can be defined as one that leads someone astray, or causes someone

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7

Leon-Najera, Pedro Giovanni. "Privacy Notice and Choice in Practice." Research Showcase @ CMU, 2014. http://repository.cmu.edu/dissertations/477.

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In the United States, notice and choice remain the most commonly used mechanisms to protect people’s privacy online. This approach relies on the assumption that users provided with notice will make informed choices that align with their privacy expectations. The goal of this research is to empirically inform industry and regulatory efforts that rely on notice and choice to protect people’s online privacy. To do so, we present a set of case studies covering different aspects of privacy notice and choice in four domains: online behavioral advertising (OBA), online social networks (OSN), financia

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8

Henderson, Vince. "Direct response advertising - direct marketing : evolution, not revolution : an analysis of the theory and practice of direct response advertising within the context of the historical development of mass media advertising." Thesis, Queensland University of Technology, 1989. https://eprints.qut.edu.au/35993/1/35993_Henderson_1989.pdf.

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The major aim of this dissertation is to attempt to determine whether Direct Response Advertising (DRA) is a distinct discipline of communication practice within the advertising industry rather than a natural evolution of general advertising practice which has developed gradually, particularly over the last three hundred years. A secondary aim is to relate historical international experience in DRA to the current status of DRA in Australia and from there to speculate on possible future developments in the industry. The dissertation initially examines aspects of DRA which include its d

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Reznichenko, Alexey [Verfasser], and Paul [Akademischer Betreuer] Francis. "Private-by-Design Advertising and Analytics: From Theory to Practice / Alexey Reznichenko. Betreuer: Paul Francis." Kaiserslautern : Technische Universität Kaiserslautern, 2015. http://d-nb.info/1065670028/34.

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Gregory, Judy. "Information design in public relations practice : how public relations practitioners talk about their work." Thesis, Queensland University of Technology, 1997. https://eprints.qut.edu.au/36306/1/36306_Digitised%20Thesis.pdf.

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11

Studnička, Tomáš. "Rozbor problematických reklamních kampaní." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-150276.

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In the Czech Republic, advertisement is regulated by legislation and by the Czech Advertising Standards Council, which supplements the legislative requirements for advertising with an ethical dimension and establishes respective ethical rules through the Code of Advertising Practice. It cannot legally enforce compliance with the Code and therefore promotes self-regulation in this matter. The aim of this work is to analyze problematic advertising campaigns in the Czech Republic and to explain how the regulation of advertising is applied in practice. We present an analysis of campaigns which lar

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Rony, Mahbubul hasan. "Working from home: adaption, challenges, and recommended practice on a crises : a qualitative study in Bangladesh." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-98450.

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Bangladesh is the world's seven most populous country and its population with the average of 1000 people per square kilometer throughout the country. More than anything the country is facing unprecedented challenges due to Covid-19 pandemic. As of facing this unprepared challenge, the Government had to lockdown the country and the employees had to start working from home considering the situation and safety concerns. However, unlike the developed countries, the working from home scenario in Bangladesh is far more difficult as the concept is completely new. The difficulties are particularly see

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Greene, Hayley Rose. "The practice of mobile phone advertising in Japan: A grounded theory approach to looking at consumer perceptions." Thesis, University of Ottawa (Canada), 2009. http://hdl.handle.net/10393/28354.

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This research examines consumer perceptions towards the practice of mobile phone advertising in Japan. The research follows a grounded theory approach, guided by Strauss and Corbin (1998). The primary research was conducted in Tokyo. It was found that in Japan's technologically advanced society, advertisers desired to reach consumers on their 3B mobile phones. However, use of these devices differed among demographic segmentations and consumers held unfavourable views towards the overload of irrelevant incoming ads. As a result, the recommendations made for the Japanese mobile advertising indus

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Garcia, Steven R. "Understanding Affluence through the Lens of Technology: An Ethnographic Study toward Building an Anthropology Practice in Advertising." Thesis, University of North Texas, 2017. https://digital.library.unt.edu/ark:/67531/metadc1062859/.

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This thesis describes a pilot study for a new cultural anthropology initiative at Team One, a US-based premium and luxury brand advertising agency. In this study, I explore the role and meaning of technology among a population of affluent individuals in Southern California through diaries and ethnographic interviews conducted in their homes. Using schema theory and design anthropology to inform my theoretical approach, I discuss socioeconomic and cultural factors that shape these participants' notions of affluence and influence their presentation of self through an examination of their technol

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Weed, Amanda J. "Bridging Advertising and Public Relations Pedagogy and Practice: A Mixed-Methods Analysis of Education Objectives and Industry Needs." Ohio University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1529687320594136.

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Blackman, Derek Louis. "All these things." Thesis, University of Iowa, 2015. https://ir.uiowa.edu/etd/1549.

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This collection of work grew from a guided journey and an exploration of ideas that has not only encouraged my growth as an artist, but as a responsible citizen sharing this world with others. Over the duration of this evolution I have become increasingly attentive to what I feel is our collective manufactured existence; the things that we produce and the influence that this production has on our lives. From the built environment, material and immaterial commodities, advertising and marketing, consumption, sustainability, etc., all these continuously shifting factors act as constants in our li

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Griffiths, Claire. "Call on me : the cell phone : a multi-media tool of communication amongst South African youth and how it can be used to platform youth stories for media and advertising." Master's thesis, University of Cape Town, 2007. http://hdl.handle.net/11427/8121.

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Includes bibliographical references (leaves 75-80).<br>This media dissertation researches the cell phone's actual and potential role as a multimedia tool of communication amongst South African youth and looks at how it can be used to platform youth stories for media and advertising. The youth's connection to the cell phone has come to mean so much more than its actual technological functions. This media dissertation investigates the cell phone phenomenon amongst the youth of today, by looking at both local and international trends, with a more intimate focus on the current trends amongst the S

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Daugherty, Matthew Lane. "Small Business Marketing Strategies for Physical Therapy Practice Owners." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6196.

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The United States economy depends on small businesses, which represent 99% of all businesses in the United States, yet approximately 50% of small businesses cease operations in the first 5 years. The purpose of this multiple case study was to explore the marketing strategies used by owners of small businesses to develop and maintain their organization through the initial 5 years of business operation. The population included 5 physical therapy business owners in northeastern Florida who had sustained their business for a minimum of 5 years. The conceptual framework for this study was the brand

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Gagner, David. "Sustaining Dental Practices Longer Than 5 Years." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2484.

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Dentists graduate dental school ready to practice dentistry, but 85% do not feel prepared by the dental school to open and manage the operations of a general dental practice. General systems theory grounded this multisite case study. The research provides information on 3 solo practitioner dental practices that sustained beyond 5 years in the Washington, DC suburbs. At each operating practice, the dentist who owned the practice and 1 employee that also worked at the practice during the first 5 years were interviewed. The dentist provided marketing documents used during the first 5 years of the

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Vohralíková, Barbora. "Vliv reklamy na děti." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76668.

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My thesis attends tp issue of advertising and action at children. For this time being, when advertising is looking for new ways how to address the potential customers, when the sale of the products is one of the main power at current society and when the pressure is gworing so, that causes the genesis of social-pathologic effects, it is necessary to know as much as we can about different forms of advertising actions, used technologies and potential impacts. My thesis is divided into two main parts - theoretical and applied. Theoretical part describes the meaning of the advertising, look about

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21

Bergqvist, Jimmy, and Jens Ingelstedt. "Advertorials; an effective or destructive marketing practice? : The effect of advertorial deception on irritation, credibility, and attitude, both for the advertiser and the advertising medium." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entreprenörskap, Marknadsföring, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-14229.

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The thesis explores advertorials, advertising made to look like editorial content, from a consumer behaviour perspective. Introduction Consumers are exposed to a staggering amount of advertisements each day. This so-called advertising clutter makes it difficult for marketers to reach the consumer. Therefore, in the late 1980’s marketers started to use unconventional ways of advertising. One of these was the use of advertorials, a form of advertising that borrows the appearance and other features from editorial material. Problem discussion Since advertorials are made to lo

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22

Pellicer, Jordá María Teresa. "La visión del mundo a través de la publicidad. Entre el idealismo funcional y la ética aplicada." Doctoral thesis, Universidad de Murcia, 2010. http://hdl.handle.net/10803/10918.

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La publicidad es una profesión atacada desde diversos frentes, aunque lo cierto es que la mayor parte de las críticas recibidas hacen referencia a su vertiente ética. Por ello, a lo largo de esta tesis vamos a analizar esta cuestión y estudiar la ética publicitaria. Analizaremos en qué se basa el marco ético existente y la eficacia y utilidad práctica del mismo. De esta manera, podremos refutar o confirmar las acusaciones vertidas de forma constante acerca de la actividad publicitaria y aportaremos las soluciones a los problemas que encontremos a lo largo de esta investigación. La ética public

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23

Ots, Mart. "Understanding value formation : A study of marketing communications practices at the food retailer ICA." Doctoral thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Media Management and Transformation Centre, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12310.

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ICA AB is Sweden’s largest retail and wholesale firm, a cooperation of retail proprietors. Here it is studied as the nation’s largest media firm. It is the largest advertiser, the largest publisher of consumer magazines, and plausibly the most advanced user of household shopping data for marketing purposes. ICA’s marketing media system is operated by a constellation of different professional groups, and the study at hand asks questions about how practitioners in different professional communities relate to the idea of value and value creation, how their social practices pushes them towards div

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Матюхин, И. Б., та I. B. Matyukhin. "Применение компаративного метода в процессе обучения практике перевода современных медиатекстов : магистерская диссертация". Master's thesis, б. и, 2021. http://hdl.handle.net/10995/100751.

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В современном мире медиатексты являются неотъемлемой частью жизни человека, мы сталкиваемся с ними постоянно через различные каналы информации. Многие медиатексты, которые мы видим, созданы на иностранных языках, чаще всего на английском языке, это значит, что для восприятия российскими зрителями они должны быть адаптированы и переведены на русский язык. Это может быть достигнуто разными способами, о чем автор пишет в данной работе. В первой главе приводятся такие понятия, как кинотекст, реклама, перевод, прагматическая адаптация, контекст. На основе совокупности рассмотренных явлений и их ви

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Chambers, Emma. "Best practices for training advertising expatriates." Menomonie, WI : University of Wisconsin--Stout, 2007. http://www.uwstout.edu/lib/thesis/2007/2007chamberse.pdf.

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Harris, Gregory James. "International advertising standardization : policies and practices." Thesis, London Business School (University of London), 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.307072.

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Menezes, Ângela Maria de Araújo. "Anúncios publicitários na escola: texto, prática discursiva e leitura(s)." Pós-Graduação Profissional em Letras, 2018. http://ri.ufs.br/jspui/handle/riufs/10272.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES<br>The contemporary world establishes itself as an invitation to read. We see the present world not only through it, but also through the screens of electronics, posters, billboards, etc. This quick reading, which involves multiple semioses, requires the students to read proficiently. National and international assessments indicate weakness in the educational system and show that in reading, the brazilian student is in critical condition, many of them unable to overcome the understanding of textual superficiality. At this leve

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Яненко, Ярослав Васильович, Ярослав Васильевич Яненко та Yaroslav Vasylovych Yanenko. "Засоби забезпечення практикоорієнтованості підготовки фахівців з реклами і PR у сучасному університеті". Thesis, Baltija Publishing, 2021. https://essuir.sumdu.edu.ua/handle/123456789/87738.

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У роботі визначено засоби забезпечення практикоорієнтованості підготовки фахівців з реклами і PR на прикладі освітньої програми «Реклама і зв’язки з громадськістю» у Сумському державному університеті.<br>В работе определены средства обеспечения практикоориентированности подготовки специалистов по рекламе и PR на примере образовательной программы "Реклама и связи с общественностью" в Сумском государственном университете.<br>The paper identifies the means of ensuring the practical orientation of the training of specialists in advertising and PR on the example of the educational program "Advertis

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Mcfall, Elizabeth Rose. "Quaint devices : a genealogical study of advertising practices." Thesis, Open University, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.343743.

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Slaton, Kelcie Shaelyn. "Best Practices in Targeted Advertising for Fashion Entrepreneurs." Thesis, University of North Texas, 2017. https://digital.library.unt.edu/ark:/67531/metadc1011865/.

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A key to a business's success is reaching the target market. This ensures that consumers are exposed to the retailer's offerings and by turn, inspired to purchase. In turn, the business can reach its goal of a profitable organization. The purpose of this paper was to determine the most effective fashion advertising appeals for reaching target markets. To address these issues, this thesis consisted of two studies. The purpose of the first study was to determine the advice given to fashion entrepreneurs regarding effective target market practices. The purpose of the second study was to determine

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Rana, Sibghat Ullah. "Copyrights infringement control awareness and practices in advertising agencies in Pakistan." Thesis, Högskolan i Skövde, Institutionen för informationsteknologi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-15912.

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This research is focused on study of copyrights infringement control awareness techniques used by advertising agencies in Lahore, Pakistan. This research is focused on the point that the content that falls under copyright at the advertising agencies should follow a classification system. To achieve this goal, it is important to know how much the employees in these advertising agencies know about copyrights infringements. The practices used to control such infringements are also studied in this research. These techniques used by advertising agencies in Lahore are benchmarked against the state o

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Attour, Suleiman I. "International advertising practices of multinational companies in Europe and the Middle-East." Thesis, City University London, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.312905.

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Nölke, Ana-Isabel. "Viscosity of stigma : media experiences, intersectionality, and the life-course of LGBTQ+ consumers." Thesis, University of Edinburgh, 2018. http://hdl.handle.net/1842/31438.

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For six decades, consumer researchers have relied heavily on Goffman's (1963) seminal work on stigma, often limiting themselves to a one-dimensional treatment of it as a static variable that determines the behaviour of homogenous groups. Such views, however, stand at odds with wider paradigm shifts away from modernity, and with feminist considerations about intersectionality. Most importantly, the dearth of studies examining the interplay between structural macro-dynamics and micro-level experiences has meant that rapid changes in societal attitudes have received insufficient attention. Consid

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ANTUNES, AMANDA ALMEIDA. "THE EXTRAORDINARY ORDINARY SUBJECT: A STUDY ON INFLUENCERS, IDENTITY DYNAMICS, AND ADVERTISING PRACTICES." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2018. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=34900@1.

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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO<br>COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR<br>PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTS. DE ENSINO<br>PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTITUIÇÕES COMUNITÁRIAS DE ENSINO PARTICULARES<br>Esta tese apresenta um estudo sobre o contexto contemporâneo de valorização do sujeito comum que, no âmbito das práticas publicitárias e de consumo, engendra processos de construção e afirmação de identidade e estilo de vida, visibilidade, performance de autenticidade e dinâmicas de reconhecimento e prestígio, relacionados a aspec

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(ANDA), Asociación Nacional de Anunciantes, and Universidad Peruana de Ciencias Aplicadas (UPC). "Best Marketing Practices in Peru. A selection of the 2015 ANDA Award winners." Universidad Peruana de Ciencias Aplicadas (UPC), 2015. http://hdl.handle.net/10757/608311.

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© Universidad Peruana de Ciencias Aplicadas (UPC) Information Center Best Marketing Practices in Peru. A selection of the 2015 ANDA Award winners Lima: Universidad Peruana de Ciencias Aplicadas (UPC), 2015 ISBN (spanish printed edition): 978-612-318-037-9 ISBN (spanish e-pub edition): 978-612-318-039-3 ISBN (spanish PDF edition): 978-612-318-038-6 ISBN (english PDF edition): 978-612-318-049-2<br>This book, an initiative of ANDA and the Administration and Marketing Study Program of Universidad Peruana de Ciencias Aplicadas (UPC), is the first in a series of books. It seeks to share, each

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Thabela, Tendani Mulanga. "Resemiotization and discourse practices in selected television advertisements in South Africa." University of the Western Cape, 2011. http://hdl.handle.net/11394/5381.

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Magister Artium - MA<br>This study demonstrates how advertisers re-voice and re-perform others' gestures and actions (Prior and Hengst, 2010). The focus is on the mobility of semiosis across boundaries and practices. It uses Multimodal Discourse Analysis (Kress and Van Leeuwen, 1996, 2001, 2006) Semiotic Remediation/Resemiotization (Iedema, 2003, 2010; Prior and Hengst, 2010) as the theoretical/analytical framework. The idea is to explore how semiotic elements are remediated through intertextual references and multimodality and how semiotic remediation is employed in the process of re-creation

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Abapo, Lorivie. "The Authentic Self and Advertising : The Effects Advertising has on the Formation of the Authentic Self." UNF Digital Commons, 2012. https://digitalcommons.unf.edu/etd/392.

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In a world bombarded with advertisements, it may be difficult for the development of an authentic self. Authenticity is a mode of existence in which there is ownership in the sense of self, while at the same time being able to present this sense of self to others. To be authentic is to act and live in a way that expresses a genuine concern for the self in which projects and goals pursued. The sense of self is the feeling of genuineness of the self and representing this self requires actions that correlate to these feelings. Advertisements act as communication to the public in an attempt to per

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Fancera, Nicholas Dominick. "Direct-to-Consumer Messaging: A Phenomenological Examination of DTC Best Practices." Scholar Commons, 2015. https://scholarcommons.usf.edu/etd/5475.

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This study is designed as the building of a foundation in standardizing best practices when designing Direct-to-Consumer messaging. With this being a new and expanding field of marketing and advertising for the high visibility pharmaceutical industry, an establishment of conceptual templature, around which Direct-to-Consumer messaging campaign can be built, offers an opportunity to build a new and vibrant branch on the well-established messaging field. This is particularly important when recognizing the unique needs and requirements of both the pharmaceutical industry and its audience in learn

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Wottrich, Laura Hastenpflug. "“Não podemos deixar passar” : práticas de contestação da publicidade no início do século XXI." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2017. http://hdl.handle.net/10183/159339.

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A tese se situa no cenário de transformações das relações entre a publicidade e a sociedade, impulsionadas por questões sociais, tecnológicas e culturais. O trabalho é interessado na relação que as pessoas estabelecem com os anúncios e busca compreender como os tensionamentos entre elas e o campo publicitário têm estimulado a configuração de práticas de contestação. Os tensionamentos são um tipo de articulação motivado pelos receptores no confronto com os anúncios. O campo publicitário é o espaço social específico em que são realizadas as práticas de produção da publicidade, com lógicas, agent

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Atthakornkovit, Chalinee, and n/a. "An analysis of marketing communications development and practices in Thailand from 1987 to 1991." University of Canberra. School of Communication, Media & Tourism, 1994. http://erl.canberra.edu.au./public/adt-AUC20060605.133549.

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This study presents a descriptive account and an analysis of the development and practices of marketing communications in Thailand between 1987 to 1991, the period of the Sixth National Economic and Social Development Plan. By using a theoretical approach which combines features of both the &quotedeterminist&quote views of the relation between marketing and economic development (Joy and Ross, 1989), and the cultural dependency models (Reeves, 1993), the study takes a contextual and qualitative cultural approach to understanding Thai marketing communications practices. The development of Thai m

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Tagami, Yukihiro. "Practical Web-scale Recommender Systems." Kyoto University, 2018. http://hdl.handle.net/2433/235110.

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AragÃo, Raimundo Freitas. "Of the practical modern maritime to the elaboration of the tourist image of Fortaleza/CearÃ." Universidade Federal do CearÃ, 2005. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=2104.

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Conselho Nacional de Desenvolvimento CientÃfico e TecnolÃgico<br>A imagem turÃstica tem significativo papel na divulgaÃÃo de destinaÃÃes e sua elaboraÃÃo Ã utilizada como importante instrumento de propaganda polÃtica cearense. Para a propagaÃÃo dessas imagens, sÃo utilizados os mais diferentes suportes de comunicaÃÃo: folders, brochuras, vÃdeos, revistas nacionais e internacionais, entre outros. As imagens e a publicidade que acompanham essa perspectiva sÃo representativas da invenÃÃo de cidades como destinos turÃsticos, traduzidos em nova utilizaÃÃo desses lugares e da natureza, transformados

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Specht, Annie R. "Investigating the Cultivation Effects of Television Advertisements and Agricultural Knowledge Gaps on College Students’ Perceptions of Modern Dairy Husbandry Practices." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1280251557.

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Stewart, Malcolm Hynd. "Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNC's and advertising agencies in three countries across the European Union." Thesis, University of Strathclyde, 2012. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=22553.

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The aim of this thesis is to provide a new insight into the "cause-effect" chain that "traditional" research on international promotional standardisation has neglected. A theory will be used as a conceptual base to formulate the research framework. This will identify key environmental and internal strategic factors as drivers and consequences of MNCs subsidiaries and Agencies' promotion standardisation decision making which, in turn affects the level of standardisation of these promotional elements - Advertising Strategy, Sales Promotion and the impact of the Internet on Promotion. This framew

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Barcellos, Renata do Amaral. "A visão dos publicitários sobre a circulação de estereótipos : entre interesses econômicos e demandas sociais." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2018. http://hdl.handle.net/10183/172625.

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Esta dissertação aborda as práticas de produção da publicidade articuladas ao mundo social. O objetivo geral de pesquisa é compreender os tensionamentos da articulação da publicidade com a sociedade contemporânea no que tange aos estereótipos mobilizados na criação, segundo a perspectiva de publicitários atuantes em agências e produtoras audiovisuais em Porto Alegre/RS. Estamos considerando a publicidade como processo sociocultural e, por isso, nosso aporte teórico aborda a intersecção presente entre comunicação e cultura através de autores como Williams e Hall; para tratar a publicidade acion

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Millhouse, Llewellyn David. "Fantasy in Public." Thesis, Griffith University, 2018. http://hdl.handle.net/10072/380458.

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This thesis consists of artworks and an exegesis in response to the question: How can the appeal of advertising narratives aimed at contemporary Australian youth culture be scrutinised through restaging narrative content? The exegesis will be structured around a chronological reflection on studio outcomes, interspersing evaluation of exhibited works with relevant theoretical frameworks and significant practices within this field of research. In response to the dense implicit ideological content of narrative in advertising and the historical field of cultural texts responding to consumer capita

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Dahbi, Salma. "Web Analytics: Best Practices for an Organization’s Successful Performance; A Preliminary Analysis." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etd/3725.

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This research presents an exploratory study concerning organizations’ best practices of Web analytics for a successful performance and the factors influencing the companies’ successful adoption of Web analytics. A qualitative research methodology was used engaging a comprehension of Web analytics adoption using the Diffusion of Innovation theory (Rogers, 1995) and the theory building approach (Eisenhardt, 1989). Interviews with five companies from different industries were conducted. Findings suggest that for a successful performance, companies should consider: • Data for better decision makin

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Piedras, Elisa Reinhardt. "A articulação da publicidade com o mundo social : a constituição do fluxo publicitário nas práticas de produção e de recepção." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2005. http://hdl.handle.net/10183/163497.

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A publicidade, entendida como um processo comunicativo constitutivo de certas práticas culturais, é o tema deste estudo, que propõe uma abordagem alternativa que complemente as perspectivas dicotômicas de algumas pesquisas e as análises parciais da produção, recepção ou textos publicitários, que desconsideram a relação entre essas dimensões. O aporte integral dos estudos culturais viabiliza essa exploração através de uma lógica-metodológica baseada das noções de “articulação” (HALL, 1980) e de “fluxo” (WILLIAMS, 1974), que são os operadores conceituais na pesquisa. A discussão gira em torno da

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Genchev, Bogdan Georgiev. "Essays in Industrial Organization and Health Economics:." Thesis, Boston College, 2020. http://hdl.handle.net/2345/bc-ir:108915.

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Thesis advisor: Julie H. Mortimer<br>The unifying theme of this dissertation is the growing importance of pharmaceutical products in health care and in society more broadly. The first two chapters use structural and reduced-form models to study the effects of various policies on the choice and utilization of prescription drugs. The third chapter surveys the empirical literature on the competitive effects of a class of pricing arrangements used in the pharmaceutical and many other industries. Chapter 1. One of the criticisms leveled against direct-to-consumer advertising of prescription drugs i

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Dupuy, Aurélie. "Représentations et usages du parfum." Thesis, Montpellier 3, 2010. http://www.theses.fr/2010MON30067/document.

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Associés à la vie comme à la mort, à la beauté et au bien-être, aux soins du corps et aux plaisirs charnels, les parfums ont, de tout temps, occupé une place prépondérante dans la vie des hommes. Afin d’appréhender le parfum, évanescent, mais omniprésent dans notre société, il faut faire appel à ses origines, à ses représentations et à ses résonances physiologiques, culturelles et sociales. Le parfum demeure, en effet, porteur de significations et pénètre dans les sphères du sensoriel, des pratiques corporelles et du symbolique. Devenu produit industriel, le parfum dépasse le cadre de l’alchim

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