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Journal articles on the topic 'Advertising practice'
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Demchenko, Ivan, and Anzhela Berzina. "Medicines Advertising: Legal Practice." Law Review of Kyiv University of Law, no. 2 (August 10, 2020): 233–38. http://dx.doi.org/10.36695/2219-5521.2.2020.41.
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The article explores legal practice in the field of advertising medicines. Medicines advertising is recognized as one of the mosteffective mechanisms of medicines promotion. Factors affecting the spread of medicines advertising: the public’s attitude to advertisingas a reliable source of information about medicines, distrust of doctors and the healthcare system, and, as a consequence, the prevalenceof self-medication practices. In order to protect the interests of consumers and protect economic competition (often second prevailing),the state ensures compliance with the requirements of the legislation in the field of medicines advertising. What is important is hownational courts hear cases regarding medicines advertising.Advertising is information about a person or product, disseminated in any form and by any means and intended to generate ormaintain awareness of the consumer of the advertising and their interest in such person or product. Advertising of medicinal products,like any other advertising, must comply with: the general principles of advertising; general advertising requirements (apply to all products,regardless of their type); special advertising requirements. Specific requirements for medicines advertising are: (a) specificrequirements for the permitted and prohibited medicines advertising; (b) requirements for the content of advertising of medicines (consistingof the requirements that medicines advertising should and should not contain); (c) particularities for advertising for certain ca -tegories of persons.The mandatory content requirements for medicines advertising are almost 100% specific and evaluable, while prohibitions andrestrictions often make it impossible to assess whether this effect is present in the advertising message or how it may affect a particularconsumer. Accordingly, depending on which requirements for advertising have been violated, the public authority can assess whetherthe prohibitions and restrictions have actually been violated and consider bringing those responsible for violating advertising legislationto liability. Further, if the advertisers, producers or distributors of the advertisement do not agree with the decision of the relevant publicauthorities, they can appeal to court. Most often, the plaintiff will be the advertiser, who are the field of advertising of medicines arepharmaceutical companies, drugstores. The respondent – the relevant authority. This is how the jurisprudence in the field of medicinesadvertising is formed.Almost every case about medicines advertising is about false advertising in a form of «spreading misleading information». Caseshave been considered as to the actual dissemination of misleading information and the violation of certain special requirements for themedicines advertising. In particular, cases concerning: medicines «popularization»; «exaggeration» of medicines effect; giving theproducts features of medicines; on the use of physicians’ images in medicines advertising; medicine prices.Not all cases of «spreading misleading information» about medicines go to court. The legal practice in the field of medicinesadvertising is characterized by a certain ambiguity and depends largely on the evidence presented by the parties’ representatives. Thedecisions of the courts are based on the consideration of the circumstances of each case.
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Vogel, C. "Advertising and equine practice." Veterinary Record 118, no. 15 (1986): 431. http://dx.doi.org/10.1136/vr.118.15.431.
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Smulyan, Susan. "Absence and the advertising historian." Journal of Historical Research in Marketing 8, no. 3 (2016): 473–80. http://dx.doi.org/10.1108/jhrm-05-2016-0011.
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Purpose The purpose of this paper is to examine the commonly held idea that American advertising agencies closely supervised their Australian counterparts during the globalization of advertising. Design/methodology/approach The author, a cultural historian based in the USA, searched American archives without finding evidence of the kind of oversight often associated with the Americanization of advertising. Findings The paper concludes that American advertisers paid less attention to Australian advertising than the other way around. In addition, Australian and American advertising industries agreed on the importance of advertising as part of transnational capitalism and did not need to outline, or follow instructions, on how advertising worked. Originality/value Reviewing the history of advertising in a global context reminds scholars that the national advertising industries have different subject positions and yet agree on advertising’s practice and efficacy.
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YUSUF, Khadijah Temitope, Rotimi Williams OLATUNJI, and Ganiu Oladega OKUNNU. "Exploring Professional Practices in Influencer Marketing: A Study of Advertising Agencies in Nigeria." International Journal of Research and Innovation in Social Science IX, no. XIII (2025): 159–71. https://doi.org/10.47772/ijriss.2025.913com0015.
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Influencer marketing, as an emerging trend with the rapid growth in technological platforms, makes use of ordinary people who are considered thought leaders and inspirational to others on various social media platforms to be used by companies in brand marketing. The influencer marketing trend is likely to explode as a marketing strategy in the next couple of years. Despite the growing global relevance of influencer marketing, there is a paucity of empirical research data establishing the professional practices of influencer marketing in advertising agency practice in Nigeria. Therefore, this study explores the components of professional practice of influencer marketing, a study of contemporary advertising agency practice in Nigeria. The mixed method research design was adopted, along with the survey method and Key Informant Interview (KII). A total of 122 respondents and 11 key informants participated in the study. Based on the findings, this study recommends that: the Advertising Regulatory Council of Nigeria (ARCON) should embark on comprehensive seminars and workshops to enlighten influencers on the core components of professional practice of influencer marketing in the advertising industry in Nigeria; advertising agencies should collaborate with influencers in other to help maintain the standard of advertising practice.
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Nurbayeva, А., and B. Karimova. "CHARACTERISTICS OF ADVERTISING TEXT AS A DISCURSIVE PRACTICE." BULLETIN Series of Philological Sciences 74, no. 4 (2020): 151–57. http://dx.doi.org/10.51889/2020-4.1728-7804.31.
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The article is devoted to the study of approaches to the concept of discourse and discursive practice. In the course of the research, the author comes to the conclusion that it is necessary to address typical, routine, unproblematic, and therefore unnoticed discursive actions and events that are also part of the discourse. In this article, advertising is considered as one of the trends in consumer culture. The article reveals the nature of the impact of advertising on a person, the features of the moral content of advertising and the role of advertising in consumer society. The conclusion is made about the predominantly destructive influence of advertising on public culture. Ways to influence the advertising discourse to neutralize its negative potential are outlined. The concept of discursive practice in the aspect of linguistic analysis is considered. The basic principles of description are defined. The research focuses on the interaction of discourses and the formation of new discursive practices.
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Beard, Fred, Brian Petrotta, and Ludwig Dischner. "A history of content marketing." Journal of Historical Research in Marketing 13, no. 2 (2021): 139–58. http://dx.doi.org/10.1108/jhrm-10-2020-0052.
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Purpose Contemporary practitioners of content marketing (CM) often suggest their discipline is an ancient one, yet mainly limit its origins to the custom-published magazines of the late 1800s. The purpose of this paper is to synthesize some of the many definitions of CM and to report the first scholarly history of its development and practice. Design/methodology/approach This study’s purposes led to the following research questions: To what extent were CM strategies and tactics used before the 20th century? How have the uses and characteristics of CM changed or remained the same over time? Sources included general histories focusing on the earliest uses of advertising and promotions and edited book chapters and journal articles on the histories of branding and early print advertising, marketing and advertising practices in ancient and medieval periods and the development of consumer cultures around the world. Findings Research findings support three conclusions: CM existed much earlier than often acknowledged; has emerged as a unique marketing discipline, strategically and tactically distinguishable from the others (e.g. advertising and sales promotion); and possesses objectives, strategies and tactics that have remained remarkably consistent in practice across the millennia. Originality/value The research supports several insights to the history of marketing and the practice of CM. Some of the CM strategies and tactics identified in this paper, for instance, have previously been concluded to be part of advertising’s history. Findings also reveal that many of advertising’s American pioneers actually used CM to persuade 19th-century businessmen to adopt widespread advertising. In addition, the emphasis on interactive, digital media in CM definitions offers a likely explanation for the recent enthusiasm behind CM as a response to global trends in consumer preferences and global competition, as well as why contemporary CM practitioners have often failed to recognize they are practicing a “new” discipline that has actually been in use for thousands of years.
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Borzova, Maria. "New old trends. Advertising practice." Remedium. Journal about the Russian market of medicines and medical equipment, no. 1 (2021): 68–71. http://dx.doi.org/10.21518/1561-5936-2021-1-68-71.
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Law enforcement practice in the sphere of drug advertising continues to be one of the most challenging and controversial regulatory areas. Market players develop industry guidelines, companies enact by-laws to deal with advertising materials and risk mitigation strategies. However, life always makes adjustments even to the application of well-established algorithms. Some approaches of the law enforcers get deeper roots, while others grow more and more detailed, which often needs to be reflected in the internal policies of advertisers and advertising distributors. The antimonopoly authority practice was no exception in 2020. In this regard, the article will provide a brief review of the key, in our opinion, decisions of law enforcement authorities and summarize the old and new interpretations.
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Shafiq, A., A. Haque, K. Abdullah, and M. T. Jan. "Beliefs about Islamic advertising: an exploratory study in Malaysia." Journal of Islamic Marketing 8, no. 3 (2017): 409–29. http://dx.doi.org/10.1108/jima-02-2015-0018.
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Purpose This paper aims to explore people’s beliefs towards Islamic advertising. Design/methodology/approach Being exploratory in nature, this paper applies qualitative method of research by adapting thought elicitation technique of data collection. This method rests in the projective techniques of data collection and is also known as “word association technique”. It allows free thinking of respondents that helps in generating rich data which is most required in qualitative studies. Findings Various beliefs regarding Islamic advertising were extracted and categorized into different dimensions. These dimensions pertained to Islamic advertising’s possibility, nature, characteristics, real-time decisions and potential outcomes. Research limitations/implications Being an exploratory study, the data are collected from a small sample, hence raising generalization issues. Though, the same opens avenue for future research in that these dimensions should be subject to validation via large sample size. Practical implications This research will help in developing a scale to measure attitudes towards Islamic advertising, which the researchers can use to find justification for using Islamic advertising. Such application has great implications for businesses, as Islamic advertising concept stands contrary to the contemporary practices. Social implications With a growing concern for business ethics, this research is an attempt to bring Islamic ethics into advertising practice. This will not only eradicate the ill-effects of contemporary advertising but also provide sound evidence for revising advertising policies. Originality/value It adds to the developing field of Islamic marketing, by being the first attempt of its kind in paving the way for Islamic advertising.
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Agbodo, Japhet Amechi. "Influence of Covid-19 on Advertising Practice in South East, Nigeria." British Journal of Marketing Studies 10, no. 5 (2022): 11–27. http://dx.doi.org/10.37745/bjms.2013/vol10n51127.
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This study investigated how Coronavirus (COVID-19) pandemic influenced advertising practice in South East, Nigeria. The study adopted survey research design and focus group discussion. A sample size of 287 was drawn from the entire population using the Taro Yamani formula. The study was anchored on the economic recovery theory and AIDA advertising model. Data were collected using structural questionnaire and focus group discussion, and were analyzed with Statistical Package for Social Sciences (SPSS) version 20.0. Findings show that COVID-19 negatively affected advertising practice in South-East Nigeria. It further recommends that advertising practitioners in South-East Nigeria should evolve more local contents approach in the packaging and dissemination of advertising messages in order to stimulate interest in advertising and overturn the negative impact of COVID-19 pandemic on advertising practice zone. Advertising practitioners and agencies in South East Nigeria should also adjust or reduce the cost of advertising to enable companies raise the level of adverting in the post-COVID-19 era.
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Rubik, Andrea. "Applying Principles of Management Innovation in Advertising Agencies." ENTRENOVA - ENTerprise REsearch InNOVAtion 7, no. 1 (2021): 293–303. http://dx.doi.org/10.54820/prfy3744.
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With the advertising industry and practice changing significantly in the last decade, it is likely that the existing management practices in advertising agencies also need some transformation. Through exploring management innovation principles and practices, novel practices might be applied by advertising agencies to exploit changes in their environment and enhance organizational performance. This paper explores the application and framework for novel management practices in an advertising agency. A proposed model is based on the principles of management innovation and the activities needed to drive management innovation. The topic is relevant for advertising agencies to understand better management innovation possibilities and enhancement it could create for them to compete in new markets and stay ahead of new competition.
 This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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Prawira, Indra, Yusa Djuyandi, Medo Maulianza, and Rahmat Edi Irawan. "Now Everybody is a Friend; How Native Advertising Influences Indonesian Journalistic Field." Jurnal Komunikasi: Malaysian Journal of Communication 40, no. 2 (2024): 482–96. http://dx.doi.org/10.17576/jkmjc-2024-4002-28.
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Native advertising is increasingly the primary practice of online news media to gain economic benefits. The nature of native advertising resembling news content is considered effective in influencing the public. The media study in Indonesia focused heavily on media democratization following the authoritarian media system for more than three decades. However, Indonesian media's economic competition is becoming more challenging, and media personnel are looking for new ways to earn money from native advertising. This study investigates the contemporary development of Indonesian journalism concerning the increased native advertising practice. It utilizes the field theory of Pierre Bourdieu's journalistic and journalism social responsibility approach. Data was collected through semi-structured interviews of fifteen personnel from three Indonesian online news media. The study showed that Indonesian online news media highly practice native advertising to earn revenue. The increasing practice of native advertising in Indonesia urges journalists to be involved in advertising content production and dissemination. There is resistance from media personnel in native advertising practice. However, native advertising has become irresistible because most media are in an economic crisis. Native advertising drives media to make friends with every prospective client, including the Government. The media has become less independent and less concerned about their social responsibility as a watchdog because the Government and state apparatus are their clients. The media develop new norms and traditions to accommodate native advertising. Keywords: Indonesian journalism, journalistic field, media social responsibility, native advertising, online news media.
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BARBU, Cristina, and Mihail Cristian NEGULESCU. "The Ethical and Unethical Background of Advertising Practice." Journal of Applied Economic Sciences (JAES) 19, no. 16 (2024): 77. http://dx.doi.org/10.57017/jaes.v19.1(83).05.
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This paper highlights the dual nature of advertising: while its purpose is to increase sales and profit, some practices within it can be unethical. Ethical advertising practices build trust, enhance reputation, and foster long-term customer relationships, leading to loyalty and sustained success. Despite the pervasive influence of advertising on consumer behaviour, it's crucial to critically evaluate messages to make informed choices. Manipulative tactics in advertising can be subtle, requiring consumers to develop discernment to protect against impulsive decisions. Additionally, in a society promoting excessive consumption, being mindful of its impact on individuals and the environment is vital. Cultivating responsible consumption habits can lead to a more balanced life and mitigate negative societal and environmental effects.
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Berthon, Pierre, Karen Robson, and Leyland Pitt. "The Theory and Practice of Advertising." Journal of Advertising Research 53, no. 3 (2013): 244–46. http://dx.doi.org/10.2501/jar-53-3-244-246.
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Folland, Sherman, Eileen Peacock, and Sandra Pelfrey. "Advertising by accountants: Attitudes and practice." Services Marketing Quarterly 6, no. 2 (1991): 97–112. http://dx.doi.org/10.1080/15332969.1991.9984983.
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Ko, Eunju. "Luxury brand advertising: theory and practice." International Journal of Advertising 39, no. 6 (2020): 757–60. http://dx.doi.org/10.1080/02650487.2020.1786916.
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Zore, T., N. Joshi, S. B. Schon, et al. "Fertility practice advertising -assessment of fertility practice websites' adherence to society for reproductive technology advertising guidelines." Fertility and Sterility 110, no. 4 (2018): e97-e98. http://dx.doi.org/10.1016/j.fertnstert.2018.07.294.
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Young, Sally. "The Convergence of Political and Government Advertising: Theory versus Practice." Media International Australia 119, no. 1 (2006): 99–111. http://dx.doi.org/10.1177/1329878x0611900110.
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Although they are sometimes confused, in theory government and political advertising are separate and quite distinct. By convention, government advertising — paid for directly by taxpayers — is to be used only for necessary government information campaigns which are neutral in nature and not liable to be perceived as creating a partisan benefit for the ruling party. By contrast, political advertising occurs predominantly during elections, is paid for by political parties or candidates, and is necessarily partisan, persuasive and usually highly emotive in nature. However, in the past two decades these distinctions have broken down. This paper explores the growing links between the two types of advertising at the federal level and concludes that there is a vast gap between the theory and reality of government advertising.
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Morrow, Shawna, Kehan Zhang, Sarah K. Abood, and Adronie Verbrugghe. "Website Investigation of Pet Weight Management-Related Information and Services Offered by Ontario Veterinary Practices." Veterinary Sciences 10, no. 12 (2023): 674. http://dx.doi.org/10.3390/vetsci10120674.
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Pet owners rely on information and advice from their veterinary practice to effectively manage their pet’s weight. This study investigated weight management information and services displayed on practice websites in Ontario, Canada. Information collected from the websites of 50 randomly selected small and mixed-animal practices included practice and staff demographics and the type of weight management services, products, and information advertised or displayed. The most frequently advertised weight management service and product were nutritional counselling (34%) and therapeutic diets (25%), respectively. Current bodyweight measurement was advertised on just over half of the websites (54%), while physical therapy counselling was the least-advertised service (16%). Further statistical analyses were performed in an exploratory fashion to determine areas for future research. Binary logistic regression analyses were used to investigate the association between practice demographics and the type of weight management information advertised online. A maximum of two predictor variables were included in each regression model. Exploratory analyses indicated that when controlling for the number of veterinarians in each practice, having a higher number of veterinary technicians was associated with increased odds of a practice website advertising current bodyweight measurement by 80.1% (odds ratio (OR) = 1.80, p = 0.05). Additionally, when controlling the number of veterinary technicians, having a higher number of veterinarians was associated with increased odds of a practice website advertising sales of therapeutic diets by 119.0% (OR = 2.19, p = 0.04). When using corporate practices as reference, independently owned practices had decreased odds of advertising sales of treats and weight management accessories on their practice websites by 78.7% (OR = 0.21, p = 0.03). These preliminary results suggest that advertising weight management information is not prioritized on veterinary practice websites in Ontario, especially those with lower staff numbers. The findings of this study raise awareness on the current state of weight management promotion for pets on veterinary practice websites and highlight ways to improve upon a practice’s online presence.
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Norberto Ribeiro Soares, Filipe. "DRUG ADVERTISING." Revista Gênero e Interdisciplinaridade 3, no. 06 (2023): 135–52. http://dx.doi.org/10.51249/gei.v3i06.1077.
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The present study aims to establish a relationship between drug advertising and the practice of self-medication, as well as the characterization of individuals as hypochondriacs due to the discourse of drug advertisements. Mainly driven by financial reward, the industries in the field are not always guided by medical ethics and commitment to public health.
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Payne, Alison. "‘The growing practice of calling in continental film groups’." VIEW Journal of European Television History and Culture 6, no. 11 (2017): 70. http://dx.doi.org/10.18146/2213-0969.2017.jethc124.
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While the development of commercial television advertising in Britain is often framed in the context of the American model, this paper will argue that London advertising agencies looked across the Channel to French and Dutch production companies and personnel, particularly in the first five years of commercial television, from 1955-1960. Using case studies, this paper will illustrate the involvement of these Continental companies and personnel on the production of advertising films for British commercial television, and identify the reasons why they were replaced by their British counterparts from the early 60s.
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Smith, Robert E. "Integrating Information from Advertising and Trial: Processes and Effects on Consumer Response to Product Information." Journal of Marketing Research 30, no. 2 (1993): 204–19. http://dx.doi.org/10.1177/002224379303000206.
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Information integration theory and the integrated information response model are used to explore how consumers combine information from advertising and trial. Also investigated is the ability of attitude toward the ad to mediate advertising's effects on brand cognitions and brand attitudes after trial. An experiment is conducted in which three independent variables are manipulated: the information source (ad only, trial only, and ad plus trial), information sequence (ad/trial and trial/ad), and favorability of trial (positive and negative). Results show that (1) advertising can lessen the negative effects of an unfavorable trial experience on brand evaluations, especially when the ad is processed first, (2) when negative trial precedes exposure to advertising, cognitive evaluations of the ad are more negative, (3) the ability of ad attitudes to influence brand cognitions and brand attitudes is significantly reduced after trial, and (4) the ability of brand cognitions to influence brand attitudes is significantly increased after trial. Implications for advertising research and practice are discussed.
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Beard, Fred. "Forgotten classics: Motivation in Advertising, by Pierre Martineau (1957)." Journal of Historical Research in Marketing 8, no. 4 (2016): 585–94. http://dx.doi.org/10.1108/jhrm-05-2016-0012.
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Purpose The purpose of this paper is to review and summarize Pierre Martineau’s Motivation in Advertising and to assess its status as a valid forgotten classic of the marketing literature. Design/methodology/approach Motivation in Advertising is reviewed and summarized, and its contributions to marketing and advertising history, thought and practice are assessed. Findings Martineau was among a handful of figures behind the “motivation research” movement among marketers and advertisers during the late 1940s to the 1960s. His “new philosophy” regarding communication theory, persuasion and advertising message strategy and tactics remains highly influential and relevant. Written during a period of tremendous growth in consumption in the USA and a revolution in the use of qualitative research in marketing and advertising, Martineau’s book represents much more than a work about his experiences with motivation research, but a significant contribution to advertising communication theory as well. Originality/value Pierre Martineau was the subject of a historical biography (Martin, 1985), which also focused substantially on the principal themes and contributions of Motivation in Advertising. The book was also widely reviewed shortly after its publication. This more recent review and assessment, however, reveals the work’s valuable historical insights into how postmodern consumption evolved and many present-day perspectives of consumer behavior and advertising effects coalesced during the Consumer Revolution and at the outset of modern advertising’s “Golden Age”.
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Ivanova, Alina. "TV advertising: the basic stages of the commercial implementations of the Russian television content." KANT 36, no. 3 (2020): 48–51. http://dx.doi.org/10.24923/2222-243x.2020-36.9.
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This study examines the practice of implementation in Russian television content, analyzes the key stages of advertising placement on Russian television, and highlights the characteristic features inherent in Russian advertising practice. In conclusion, we draw a conclusion about the key competitive type of media for television in terms of the effectiveness of advertising integrations.
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Parham, Alan, Bridget Turner, and Joanne Yarwood. "A survey of condom distribution throughout general practice in Camden and Islington." Health Education Journal 54, no. 2 (1995): 143–49. http://dx.doi.org/10.1177/001789699505400203.
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The Medical Audit Advisory Group (MAAG) survey reports on the Camden and Islington Family Health Services Authority (FHSA) initiative in 1993/4 to distribute free condoms to general practices. Ninety-two practices were contacted and 49 were visited. Practice nurses appear to be taking a major role in distributing the condoms. Distribution, education and advertising were identified as the main issues challenging the practices. More advertising may improve patient choice and increase distribution in terms of the Health of the Nation goals. Educational provision needs to be developed to maximise the investment already made in the initiative.
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Patterson, Patrick Hyder. "Truth Half Told: Finding the Perfect Pitch for Advertising and Marketing in Socialist Yugoslavia, 1950–1991." Enterprise & Society 4, no. 2 (2003): 179–225. http://dx.doi.org/10.1017/s1467222700012222.
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Beginning in the 1950s, advertising and marketing specialists in Yugoslavia campaigned aggressively to change public and official perceptions of their work. By casting commercial promotion in terms of categories already established as legitimate in the ideology of Yugoslav socialism, the industry gradually naturalized advertising and marketing, transforming them from suspect capitalist practices into apparent necessities of progressive, rational production and distribution. Although the rhetoric used in this campaign consistently appealed to socialist values, in practice Yugoslav advertising and marketing were largely based on Western models. Yugoslav commercial promotion was only superficially “socialist advertising”; practitioners' arguments tended to obscure the true qualities of the industry.
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Fogel, Gyongyi K., and Lorinda F. Lewis. "Target Marketing and Ethics Brand Advertising and Marketing Campaigns." International Journal of Social Ecology and Sustainable Development 1, no. 4 (2010): 10–25. http://dx.doi.org/10.4018/jsesd.2010100102.
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Marketing to a targeted minority can provide a competitive advantage for an organization. However, there are ethical and legal concerns that must be carefully evaluated. Youth, children, and protected minorities, including women and the elderly, are a high target of advertising because of the increasing importance of these segments in making purchasing decisions. Recent population and demographic factors continue to impact marketing to address minority marketing issues with careful attention to ethics and social responsibility. This paper examines ethical concerns of advertising, the use of animated spokes-characters, marketplace discrimination, misleading practices, ethical concerns in minority marketing, and related advertising regulations. The authors conclude with recommendations for future research and implications for advertising and marketing practice. Policy implications are made for socially responsible advertising and marketing.
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McHaffie, Patrick. "Decoding the Globe: Globalism, Advertising, and Corporate Practice." Environment and Planning D: Society and Space 15, no. 1 (1997): 73–86. http://dx.doi.org/10.1068/d150073.
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The current graphical rhetoric of advertising includes everything from images of the globe borrowed from the US space program (for example, Hewlett-Packard Corp. computer systems), to pseudotribal renderings of a very different sort [for example, Minute Maid's (The Coca Cola Co.) Fruitopia]. The use of these images are part of what Goldman calls the economy of ‘commodity signs’, where produced meanings are linked to commodities through the medium of the print or broadcast advertisement. The increased incorporation of global images in Western advertising presents an opportunity to analyze the ideological underpinning of the ‘new global economy’. The sheer volume of purchased advertising space places these often confusing images before our eyes at an increasing pace, producing meanings which tend to obfuscate and fetishize discourse related to globalism. A decoding of specific advertisements with the use of the Hewlett-Packard Corporation as a case study, juxtaposed against the real spatial practices of the company will reveal ruptures, contradictions, and incoherence in advertising messages which appropriate the symbolic power of global images.
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Лапшина, Ольга, Olga Lapshina, Антонина Соколова, and Antonina Sokolova. "Mythmaking as a creative method in advertising." Services in Russia and abroad 8, no. 6 (2014): 43–51. http://dx.doi.org/10.12737/6687.
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The article is devoted to the advertising as a mythological communication. The authors are evaluated a creativity essence and creativity method in advertising, and brought to light the correlation of advertising reality and myth theory. The information is based on the recent practice examples.
 The article is based on the theory methods and practice activities of such world famous international advertising experts, like D. Ogilvie, D. Bernstein, L. Barnett, as well as representatives of Russian school G.Pochepcova.
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Ahmed, Rahnuma, Nazmul Rony, and Aditi Shams. "Transparency matrix of native advertising: Enhancing transparency in online news media." International Journal of Asian Social Science 15, no. 2 (2025): 20–28. https://doi.org/10.55493/5007.v15i2.5309.
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This study explicates the association between native advertising and online news media transparency. This study took a qualitative approach and based on extant literature and industry practices, developed a matrix, called the transparency matrix of native advertising (TMNA), to show how different levels of transparency can be enhanced by utilizing various practices. The TMNA is based on two factors: communication of sponsorship and visible distinction of native advertising from editorial or main stories. The TMNA proposed that the presence of communication of sponsorship brings the perception of transparency to either a high or a moderate level. Visual distinctiveness, on the other hand, does not have the ability to show higher transparency, unless tied with sponsorship communication. The study proposed that a higher level of transparency can be enhanced by utilizing both factors vigorously. A lack of such practices would lead to minimum transparency. The best practice for online news media would be to place themselves in the quadrant of high transparency in the TMNA and avoid the rest. This study has twofold contributions to the existing literature, firstly, this matrix can guide the transparency research on native advertising, and secondly, in practice, this matrix can be used to employ strategies for enhancing transparency and improve credibility of online news media.
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Mandjusri, Alma. "Opini Publik Tentang Nuansa Islam dalam Praktik Periklanan di Indonesia." CommLine 8, no. 1 (2023): 55. https://doi.org/10.36722/cl.v8i1.1811.
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<em>The emergence of Islamic lifestyle trends in Indonesian Muslim society, gave rise to advertising strategies with religious nuances. Various product advertisements include halal logos, use religious attributes, and even use religious figures as brand ambassadors. Religious nuances in advertising practices in various media, both print, electronic and digital in Indonesia have raised opinions on the pros and cons among advertising industry players. This research uses a case study method with a descriptive qualitative approach to analyze the opinions of advertising industry players regarding the use of religious nuances, symbols and religious attributes in advertising practice, an issue that occurs in people's lives that continues to develop. After analyzing data from the interview results regarding the use of Islamic nuances in advertising practices in Indonesia based on the grouping of seven perspectives by Glynn, Ostman, and McDonald (2018), the opinions of informants, can be mapped into three groups, namely opinion groups with a Looking-glass perception perspective; Pluralistic ignorance and The third-person effect.</em>
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Madleňák, Radovan, and Lucia Madleňáková. "Digital Advertising System in Urban Transport System of Žilina Town." Transport and Telecommunication Journal 15, no. 3 (2014): 215–26. http://dx.doi.org/10.2478/ttj-2014-0019.
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AbstractThe Internet and information and communication technologies (ICT) have changed everything: news, commerce, advertising, relating to others, getting information and transport too. It has changed how the people work, how they practice religion, how they date, how they spend the free time and how they travel. One of the technological innovations that are based on usage ICT in advertising space is digital signage. This article presents the results of research dedicated to investigate the relationships between customers-passengers and this new ICT technology in real environment. The results of the research stimulate the discussion about the future advertising practices in Žilina town. Based on the wide analysis of opportunities the digital signage technology in advertising practices, the presented marketing research investigates how passengers accept virtual advertising technology in urban transport system of Žilina town. Authors highlight the advantages of interactivity between digital signage technology and consumers. The conclusions of this article triggers further investigations in the area of the interactions between the digital advertising technology and passengers, and the passengers’ perception and acceptation of shopping activities on the basis of advertising in digital signage medias.
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Fedorova, Nadiia. "Advertising as an object of copyright." Theory and Practice of Intellectual Property, no. 2 (June 23, 2022): 33–38. http://dx.doi.org/10.33731/22022.259742.
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Keywords: advertising, advertising elements, copyright, advertising structure
 The article reveals questionsregarding such a complex object of copyright as advertising. The current legislationand judicial practice are analysed, it is substantiated that advertising elementsshould be characterized by signs of originality, uniqueness, and uniqueness.As a rule, advertising combines several objects of copyright at once. At the sametime, each separate part of the work (advertising video) can be used independentlyand is considered as a work and is protected in accordance with the Law of Ukraine«Copyright and Related Rights». Given the above, advertising is considered as a complex,multi-layered object of copyright, which includes various independent objects —elements of it. At the same time, in the case of creating advertising as a complex object,it is assumed that intellectual property rights must be transferred to all copyrightobjects that are part of it.Copyright objects what can be used in advertising are usually: drawings, animations,photographs, musical accompaniment, video, design, font, etc.Separate interest as an object of copyright deserves such a component of advertisingas a «slogan». However, Ukrainian legislation does not establish special requirementsfor the use and protection of slogans in advertising.It is determined that individual elements of advertising can receive independentlegal protection both by copyright (in particular, drawings, animations, photographs,musical accompaniment, fonts, design), and outside of copyright. For example, an advertisingslogan, the subject to the requirements of the law, may acquire legal protectionas a sign for goods and services. At the same time, such legal protection of individualelements of the internal structure of advertising does not change its protectionas an integral object of copyright, but can serve as an additional guarantee of the protectionand protection of advertising in the event of a conflict of interest requiring ajudicial decision.
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Egan, Kathryn S. "Encountering the Alien as Moral Advertising Practice." Glimpse 8 (2006): 73–78. http://dx.doi.org/10.5840/glimpse2006813.
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Rappaport, Stephen D. "Lessons from Online Practice: New Advertising Models." Journal of Advertising Research 47, no. 2 (2007): 135–41. http://dx.doi.org/10.2501/s0021849907070158.
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Lancaster, Kent M., Helen E. Katz, and Jungsik Cho. "Advertising Faculty Describes Theory V. Practice Debate." Journalism Educator 45, no. 1 (1990): 9–21. http://dx.doi.org/10.1177/107769589004500102.
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Colman, R. D. "The ethics of general practice and advertising." Journal of Medical Ethics 15, no. 2 (1989): 86–93. http://dx.doi.org/10.1136/jme.15.2.86.
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Bell, J. D., and M. T. Fay. "Veterinary practice, competition and advertising: 1985–1994." New Zealand Veterinary Journal 45, no. 6 (1997): 239–42. http://dx.doi.org/10.1080/00480169.1997.36037.
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O'MALLEY, PATRICIA. "Pharmaceutical Advertising and Clinical Nurse Specialist Practice." Clinical Nurse Specialist 20, no. 1 (2006): 13–15. http://dx.doi.org/10.1097/00002800-200601000-00005.
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Kamenskii, M. A. "Copyright and Advertising Activities: Problems of Legal Regulation and Judicial Practice." Proceedings of Southwest State University. Series: History and Law 13, no. 4 (2023): 43–51. http://dx.doi.org/10.21869/2223-1501-2023-13-4-43-51.
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Relevance. The development of modern information and telecommunication technologies and means of communication leads to a constant increase in the volume of advertising and its importance for the promotion of goods, works and services. At the same time, the creation of advertising in a significant part of cases is associated with the use of photographic, musical, literary works, works of fine art and other objects of copyright and related rights. The peculiarities related to the use of works and objects of related rights in advertising activities are not fully taken into account by the current legislation, which leads in practice to a number of negative consequences, in particular, to the recovery of disproportionate compensation in some cases and to the possibility of circumventing the established legal requirements in others.The purpose of the study is to develop theoretical provisions defining the peculiarities of the use of works in the implementation of advertising activities, characterizing the essence of legal relations arising in this case.Objectives: to identify the problems associated with the use of copyright objects in the implementation of advertising activities; to determine the peculiarities of legal relations formed in the process of implementation of advertising activities with the use of copyright objects; to determine the directions of further development of legal regulation of the issues under consideration.Methodology. The author used dialectical-materialistic method, methods of analysis and synthesis, formal-legal method in writing the work.The results of the research have theoretical and applied nature and are aimed at improving the quality of legal regulation of civil legal relations.The conclusions made in the article are of a debatable nature, aimed at developing approaches that allow to uniformly resolve problems related to compliance with the requirements of intellectual property law in the creation, placement and other distribution of advertising. The article is a continuation of the author's scientific research on issues related to copyright protection, intellectual property rights and legal regulation of advertising activities.
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Azharia, Adinda Wulan Novitasari, Adinda Bagesa Priyanda, and Daniel Handoko. "Etika Periklanan Pada Media Sosial Instagram di Era Influencer." HUMANUS : Jurnal Sosiohumaniora Nusantara 1, no. 3 (2024): 435–43. http://dx.doi.org/10.62180/ycrcy705.
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The development of social media such as Instagram has transformed advertising paradigms with the emergence of influencer marketing. Influencers play a crucial role in shaping consumer opinions and behaviors, leveraging their trust and credibility to promote products in a personal and authentic manner. However, this practice also faces ethical challenges, particularly regarding transparency in marking sponsored content. Regulations and platform initiatives have been introduced to enhance transparency, yet understanding and compliance remain significant issues. This study highlights the need for stricter guidelines and education for influencers to ensure more ethical advertising practices in today's digital age. Keywords: Advertising Ethics; Social Media; Instagram; Influencer
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Lexchin, Joel. "Pharmaceutical Promotion in Canada: Convince Them or Confuse Them." International Journal of Health Services 17, no. 1 (1987): 77–89. http://dx.doi.org/10.2190/4w1h-e70t-tl9x-vggc.
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Currently, drug companies are spending in excess of $200 million annually on promoting their products to Canadian physicians. Although the industry has adopted a voluntary code of advertising practice, this has not prevented gross excesses in all forms of pharmaceutical promotion: drug-company sponsored continuing medical education, and promotion through the public media, detailers, direct mail, sampling, and journal advertising. Not only does advertising add to the cost of drugs, but physicians' reliance on information conveyed through advertising leads to poor prescribing and consequently to significant adverse health effects for patients. Reforms of promotional practices are possible, but the initiative is unlikely to come from either the medical profession or the government. Pressure applied through an emerging grass-roots movement is the best hope for change.
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Kwon, Ik-Whan, Scott R. Safranski, and Joe H. Kim. "The Impact of Advertising on Price and Practice Volume-A Case Study of Dental Markets." Health Services Management Research 6, no. 1 (1993): 52–60. http://dx.doi.org/10.1177/095148489300600105.
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Advertising is often considered a catalyst which stimulates competition by communicating the important attributes (information) of goods and services to consumers. Theoretically, advertising makes demand responsive to strategic price differences. This advertisement-induced price elasticity puts competitive pressure on the providers' pricing strategy. It has been assumed that this effect also exists in the health care market. This study investigates the impact that the advertising of services has on the price and demand behaviour in the dental care market. The sampling frame includes 1,326 dentists, 558 (44.3%) of whom have advertised their services. The statistical results seem to dispute the claim that advertising lowers the consumer's price and increases the advertising dentist's market share.
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Shamsuddin, Fahizah, Mohamad Saleeh Rahamad, and Hasmah Zanuddin. "Self-regulation practice of advertising industry in Malaysia: Outlook of industry players awareness and application." Jurnal Pengajian Media Malaysia 24, no. 2 (2022): 37–53. http://dx.doi.org/10.22452/jpmm.vol24no2.3.
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The purpose of this study is to investigate the experiences of advertising practitioners and advertising agencies creative teams in Malaysia specifically within the process of modifying creative output with reference to the two self-regulatory rules that govern the advertising industry in Malaysia. Players in the industry are required to take responsibility and abide by the rules outlined in two Advertising Self-Regulations (ASR) that are part of the Malaysian Code of Advertising Practise and the Communications and Multimedia Content Forum of Malaysia. In this study, in-depth interviews were conducted as a part of the qualitative method to get critical feedback on the holistic view of ASR. A total of nine informants representing three categories of senior industry insiders such as regulators, advertising practitioners and creative agency members were involved through in-depth interviews through the selection of purposive sampling method. The study has revealed many advertising practitioners have recognised their internal and external duties to guarantee a favourable image from the creative material they generated or authorised. Which have also reflected mostly positive outcomes through the concept of knowledge, relevancy, and acceptance of the code of practise.
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Nwialu, Christian Egerebu. "Psycho-socio impediments of media advertising in the 21st century health education practice in Nigeria." Journal of Health, Applied Sciences and Management 6, no. 3 (2023): 139–45. http://dx.doi.org/10.4314/johasam.v6i3.17.
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It is the opinion of researchers that media advertising has positive effect on health education practice. However, this study examines psycho-socio impediments of media advertising in the 21st century health education practice in Nigeria. In addressing this study, information were gathered through content analysis, documentary or literature review. The study adopted expository method. Critical areas of media advertising and their major impeding variables among others were x-ranged in the study especially, with regard to the 21st century health education practice in Nigeria. Various concepts and theory that are related to the study werewell utilized. Based on the literatures explored, the paper recommended that media advertising agents should always pay more attention on issues of health education in order to improve the wellbeing of individuals in the society.
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ermakova, irina viktorovna. "Development of contextual advertising in the conditions of network economy: relevant questions of legal theory and practice." Юридические исследования, no. 8 (August 2020): 12–29. http://dx.doi.org/10.25136/2409-7136.2020.8.33902.
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The subject of this research is the legal norms aimed at legal regulation of relations in the field of contextual advertising on the Internet. The object of this research is the public relations emerging in the process of creation, placement and consumption of contextual advertising. The author examines such question as the general concept of advertising and its legal definition, as well as essence, characteristics and legal regulation of contextual advertising. Special attention is given to protection of exclusive rights with regards to means of individualization in the process of arrangement of contextual advertising using the keywords, including trademarks and commercial designations, as well as mechanism for the protection of an infringed right and liability the corresponding infringement. The novelty of this work consists in determination of the existing approaches of courts and the Federal Antimonopoly Service of the Russian Federation applicable to the concept, definition and relevant issues of legal regulation of contextual advertising, including the questions of infringement of exclusive rights for means of individualization in arrangement of contextual advertising, which ultimately resulted in development of original approach towards definition of the concept of &ldquo;contextual advertising&rdquo;. The author resumes and concludes on the need for legislative consolidation of legal definition of the concept of &ldquo;contextual advertising&rdquo; with an indication of corresponding formulation.
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Mrs., J. Joseline Famila. "Ethical Advertising in Digital Marketing: Navigating Principles and Practice." International Journal of Contemporary Research in Multidisciplinary 3, no. 3 (2024): 32–36. https://doi.org/10.5281/zenodo.11245063.
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The digital era has fundamentally altered the landscape of advertising, offered businesses unprecedented reach and targeted capabilities. Digital marketing platforms enable advertisers to tailor their messages to specific demographics, track user behavior in real-time, and measure the effectiveness of their campaigns with unparalleled precision. However, this transformation has also brought about a myriad of ethical considerations that marketers must navigate to maintain trust and integrity in their advertising practices.
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Peseckienė, Dovilė. "Practice of applying visual advertising to Lithuanian contemporary art." Vilnius University Open Series, no. 2 (December 5, 2019): 62–66. http://dx.doi.org/10.15388/openseries.2019.18405.
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Visual advertising has become common part of our daily life in the past few decades. It is not only used for commercial, political or social purposes, but also for the implementation of artistic strategies. Specific constructed artworks, exhibitions and art projects situated in a special/unconventional public spaces (context or semiosphere) are used as a tool to seek more spectators and spread different messages with critical, ironical, social connotations which leads to the deeper communication with spectators. They cannot avoid them because the messages interrupt their minds accidentally passing by the streets and so involve in the active interaction process. Art full of advertising strategies criticises the consumerist society created by advertising, and provokes the subject to take on an active position with respect to raised problems, i.e., it acts in the ideological field of contemporary/postmodern art.
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Bruns, Lukas, and Kevin Hummer. "Name discrimination – selected attributes based on the German advertising practice." Marketing Science & Inspirations 16, no. 3 (2021): 13–20. http://dx.doi.org/10.46286/msi.2021.16.3.2.
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Surprisingly, research on name discrimination in advertising is still at an early stage, although all flanking fields have experienced deep and broad research. Discrimination can be evoked through the use of names in advertising. In this article, the reader will learn which factors, such as stereotyping or serving stereotypes, have an influence on the perception in certain name bearers. This work makes a contribution to understanding and working through the problem in more detail. The use of names in advertising, which classify certain names and thus people into groups, may not be suitable if discrimination is to be excluded. The factors and individual interdependencies were only examined in this work in Germany and may therefore be different in other countries and cultures.
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Moskvitin, O. A., and E. A. Naumova. "Self-Regulation in Advertising: Foreign Experience, Opportunities and Limits of its Use in Russia." Russian competition law and economy, no. 2 (June 23, 2023): 40–49. http://dx.doi.org/10.47361/2542-0259-2023-2-34-40-49.
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The article presents the results of a study of the formation and development of the institution of self-regulation in the field of advertising in a number of foreign countries.The authors give a general description of widely recognized international standards in the field of advertising and marketing, study the experience of organizations that actively influence the development and coordination of advertising self-regulation processes. The article also discusses the most valuable mechanisms and practices for Russia used by foreign self-regulatory organizations in the field of advertising.Taking into account the results of the analysis of the practice of applying the institution of self-regulation, the authors substantiate the expediency of assigning a broader competence to the institution of self-regulation in the field of advertising in the legislation of Russia.
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Alemoh, Thomas A., and Isaac Jesuvi Julius. "How it All Began in Eden: A Theological Exposition on Foundation of Modern Advertising Practice." Adeleke University Journal of Business and Social Sciences (AUJBSS) 3, no. 1 (2023): 72–80. https://doi.org/10.5281/zenodo.7895591.
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The claim that advertising is as old as man can be substantiated with Biblical evidence as this paper argues. The paper contends that what transpired at the divinely provided residence of the primogenitors of humanity symbolised the application of the principles of advertising demonstrated in the encounter between Eve and the Serpent on the one hand, and between Adam and Eve on the other. This article attempts to highlight fundamental tenets of advertising as exemplified in that intriguing Biblical narrative. The paper advances its argument by drawing on the supposed persuasive antics adopted by both the Serpent and the Woman in the dramatic scenario in winning the mind and patronage of their targets to roundly disobey an extant celestial injunction as shown in the Bible book of Genesis chapter two, verses sixteen to seventeen. The paper concludes that modern advertising is a reflection of the efficacy of that unique historic persuasive prowess displayed in the momentous encounter at the Garden of Eden. The paper recommends that scholars of advertising should incorporate this perspective as a model in explaining the genesis of advertising as one of the oldest practices of man.