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Relevant bibliographies by topics / Advertising; Promotion

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Academic literature on the topic 'Advertising; Promotion'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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Journal articles on the topic "Advertising; Promotion"

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Mela, Carl F., Sunil Gupta, and Donald R. Lehmann. "The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research 34, no. 2 (1997): 248–61. http://dx.doi.org/10.1177/002224379703400205.

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The authors examine the long-term effects of promotion and advertising on consumers’ brand choice behavior. They use 8 1/4 years of panel data for a frequently purchased packaged good to address two questions: (1) Do consumers’ responses to marketing mix variables, such as price, change over a long period of time? (2) If yes, are these changes associated with changes in manufacturers’ advertising and retailers’ promotional policies? Using these results, the authors draw implications for manufacturers’ pricing, advertising, and promotion policies. The authors use a two-stage approach, which per

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Saputra, Sartono Maya, and Retno Ibut Utami. "PENGARUH BIAYA PROMOSI TERHADAP PENDAPATAN JASA “NAKAMURA HOLISTIC THERAPY” DI SURAKARTA." ProBank 2, no. 2 (2017): 36–47. http://dx.doi.org/10.36587/probank.v2i2.183.

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Promotion and communication are summarized in the promotional mix that contains a combination of the best strategy of the variable cost of advertising, the cost of personal selling and sales promotion costs, all of which are planned to achieve the objectives of the sales program: increasing service revenues in order to increase as well jumlahl aba obtained. this study aims to determine the effect of promotional costs consist of: the cost of advertising, sellling personal cost, and cost of sales promotions on services revenue. The data used in this research is data based on time series (time se

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Saputra, Sartono Maya, and Retno Ibut Utami. "PENGARUH BIAYA PROMOSI TERHADAP PENDAPATAN JASA “NAKAMURA HOLISTIC THERAPY” DI SURAKARTA." ProBank 2, no. 2 (2017): 36–47. http://dx.doi.org/10.36587/probank.v2i2.183.

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Promotion and communication are summarized in the promotional mix that contains a combination of the best strategy of the variable cost of advertising, the cost of personal selling and sales promotion costs, all of which are planned to achieve the objectives of the sales program: increasing service revenues in order to increase as well jumlahl aba obtained. this study aims to determine the effect of promotional costs consist of: the cost of advertising, sellling personal cost, and cost of sales promotions on services revenue. The data used in this research is data based on time series (time se

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Пащук, О.Б. "МЕТОДИКА ПРОСУВАННЯ ПРОДУКТУ У ВИСОКОКОНКУРЕНТНІЙ НІШІ НА МАРКЕТПЛЕЙСІ". Наукові записки Львівського університету бізнесу та права. Серія економічна. Серія юридична, № 29 (25 червня 2021): 39–45. https://doi.org/10.5281/zenodo.5145366.

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Digital product sales platforms provide an increasing volume of trade transactions due to the convenience in product selection, customer-oriented service. Digital trading platforms or marketplaces provide companies with platform-integrated product promotion tools, automatically leading to creating unique selling business models in a digital environment. This article aimed to develop a methodology for promoting a product in a highly competitive niche on marketplaces. The author noted that for advertising to be effective, it is necessary to choose the right promotional solutions that meet advert

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Lubis, Nurhayani, and ZULIA KHAIRANI. "Efektivitas Straegi Bauran Promosi Oleh_Oleh Makanan Khas Riau (Studi Kasus Pada Wisatawan Di Kota Pekanbaru)." Jurnal Daya Saing 3, no. 3 (2017): 315–19. http://dx.doi.org/10.35446/dayasaing.v3i3.122.

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For the sake of promoting and inviting tourist to tourist resort, there are some factors that should be considered as value added. One of them is spesific foods as part of local culture characteristic. Promotional activities is an important role to introduce and cultivate the interest of tourists in a souvenir typical regional foods. The aims of the study were to analyze the level of promotion mix consists of advertising, sales promotion, direct marketing, personal selling, and public relations, and to find out the level of consumer buying interest, and finally investigate the influence of pro

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Natalia, Priccila, and Mumuh Mulyana. "Pengaruh Periklanan Dan Promosi Penjualan Terhadap Keputusan Pembelian." JIMKES Jurnal Ilmiah Manajemen Kesatuan 2, 2014, No 2 (2014): 119–28. https://doi.org/10.5281/zenodo.242289.

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<em>Promotion is one of the appropriate strategies in the delivery of communications to consumers. One form of the right promotional mix used by telecom companies are advertising and sales promotion. A good campaign will be able to have a major impact on consumer purchasing decisions. The purpose of this study was to determine how consumer perceptions of advertising and sales promotions conducted by the company, the influence of advertising on purchase decisions and to determine the effect of sales promotions on purchase decisions.</em> <em>Research by the author is at PT. Axiata with a popula

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Hou, Min, Chunmei Gu, Jiakai Wang, and Ping Hou. "Prevention or promotion?" Journal of Contemporary Marketing Science 3, no. 1 (2020): 1–15. http://dx.doi.org/10.1108/jcmars-08-2019-0029.

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PurposeA large number of competitors springing up at the same time is a unique phenomenon to emerging markets. How to promote product sales and improve platform performance through appropriate advertising communication strategies is not only an actual problem for the P2P platforms that are committed to long-term and stable operations but also an academic problem in marketing.Design/methodology/approachThis study collected a total of 1960 pieces of panel data of the P2P platforms and constructed a panel data analysis model after filtering.FindingsThe empirical analysis reveals the following: th

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Lexchin, Joel. "Pharmaceutical Promotion in Canada: Convince Them or Confuse Them." International Journal of Health Services 17, no. 1 (1987): 77–89. http://dx.doi.org/10.2190/4w1h-e70t-tl9x-vggc.

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Currently, drug companies are spending in excess of $200 million annually on promoting their products to Canadian physicians. Although the industry has adopted a voluntary code of advertising practice, this has not prevented gross excesses in all forms of pharmaceutical promotion: drug-company sponsored continuing medical education, and promotion through the public media, detailers, direct mail, sampling, and journal advertising. Not only does advertising add to the cost of drugs, but physicians' reliance on information conveyed through advertising leads to poor prescribing and consequently to

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Tustin, D. H., and J. W. Strydom. "Measuring the impact of advertising and promotion expenditure at national, industry and company levels in South Africa." South African Journal of Economic and Management Sciences 6, no. 3 (2003): 627–40. http://dx.doi.org/10.4102/sajems.v6i3.3310.

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Sound record-keeping of advertising expenditure figures in South Africa allows for a relative accurate assessment of the impact of advertising expenditure at national, industry and company level. However, the overall composition of marketing communication expenditure is nowadays affected by the continuous increase of promotion expenditure at the cost of advertising. Unfortunately, record-keeping abilities on promotion expenditure figures trails that of advertising. Consequently, the study aims to collect data on advertising and promotion expenditure simultaneously. Such information is highly v

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Anggreini, Mutia Erda, Fifi Hasmawati, and Anita Trisiah. "Strategi Komunikasi Pemasaran Anggrek Souvenir dalam Mempromosikan Produk." Pubmedia Social Sciences and Humanities 1, no. 3 (2024): 18. http://dx.doi.org/10.47134/pssh.v1i3.176.

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This research is entitled "Orchid Souvenir Marketing Communication Strategy in Promoting Products". The aim of this research is to find out what marketing communication strategies Anggrek Souvenir uses in promoting products. This research uses descriptive qualitative methods, collecting data through observation, interviews and documentation. This research uses the concept of marketing mix theory and promotion mix. The results of this research, Orchid Souvenir, apply the concept of marketing mix theory which consists of product, price, place and promotion. and the concept of promotional mix the

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Dissertations / Theses on the topic "Advertising; Promotion"

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Kennedy, Adam James. "Branded art : advertising promotion and the cultural economy." Thesis, Kingston University, 2009. http://eprints.kingston.ac.uk/20258/.

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Dolson, Shona. "Women's Perceptions Toward Mobile Advertising." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5458.

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The use of technology is changing at a very rapid pace, and companies must strategically design advertising messages for the ever-changing devices and platforms. The general business problem was that business owners have not been able to maximize the profitability of mobile advertising messages directed at women. The specific business problem was that business leaders need strategies to enhance mobile advertising returns by targeting messages that incorporate women's perceptions of mobile advertising. The purpose of this case study was to explore how business leaders can enhance mobile adverti

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Nafeesi, Sulaiman. "Advertising in Saudi Arabia." CSUSB ScholarWorks, 1986. https://scholarworks.lib.csusb.edu/etd-project/373.

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Friberg, Anna, and Lotta Laakso. "Adaptation of Trade Promotion and Advertising - Attitudes Towards Sexual Appeals." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37084.

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Andersson, Philip, and Kristiana Malinova. "Promotional Products : A quantitative study about which promotional product are thebest to be used in general and specific industries." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-19365.

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Title: Promotional Products - A quantitative study about which promotional product are thebest to be used in general and specific industries Authors: Philip Andersson and Kristiana Malinova Supervisor: Jean-Charles Languilaire Examiner: Christine Tidåsen End seminar: 2012-06-04 Level: Bachelor Dissertation in Marketing, 15 Swedish credits, Spring 2012 Key words: promotional products, promotional items, promotional gifts, product advertising,promotion, promotion methods and swag. Question:“Which are the best promotional products to be used by companies in general andin specific industries?” Pur

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MacFadyen, Lynn. "The process and influence of tobacco marketing communications on young people : a qualitative and quantitative study." Thesis, University of Strathclyde, 2001. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21418.

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Attempts to ban tobacco advertising and promotion have always been very controversial. The tobacco industry defends its right to promote a legal product, while others argue that such a dangerous product should not be promoted, particularly where this promotion may encourage smoking amongst young people. In the UK, a tobacco advertising ban has been on the public policy agenda since 1989, and during the period of this thesis, was being actively discussed and progressed by both UK and EU legislators. This study addressed this controversy and was conducted to examine the extent to which tobacco m

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Li, Meng. "Narrative Advertising." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etd/2485.

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Brand meaning, which is often used in narrative advertising, is an important value that companies try to build around their loyal consumers. This exploratory research aims to explore brand meanings from consumers’ narratives. This study analyzed 2,382 consumer submitted narratives for a real brand in the food service marketplace. Brand narratives were analyzed using a mixed method content analysis approach by applying Leximancer software to generate key themes and their related concepts. The results indicate brand meaning with some thematic similarities as well as differences when comparing na

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Dahlén, Micael. "Marketing on the Web : empirical studies of advertising and promotion effectiveness." Doctoral thesis, Handelshögskolan i Stockholm, Centrum för Konsumentmarknadsföring (CCM), 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-607.

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The Web presents enormous opportunities for marketing. The growth and reach of the Internet is unparalleled. There are virtually no limits to the things that can be done but your own imagination. Practitioners and academics alike have raised this new medium to the skies. Yet, the results of Internet marketing efforts have not always lived up to the expectations. This books presents some new insights into the prerequisites for Web marketing effectiveness. Web advertising in theory and practice has mainly focused on the transportation of Internet users to target Web sites. The predominant form o

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Dahlén, Micael. "Marketing on the Web : empirical studies of advertising and promotion effectiveness /." Stockholm : Economic Research Institute, Stockholm School of Economics (Ekonomiska forskningsinstitutet vid Handelshögsk.) (EFI), 2001. http://www.hhs.se/efi/summary/565.htm.

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Anderson, Sarah E. "Multimedia as a promotion tool : a heuristic approach." Virtual Press, 2008. http://liblink.bsu.edu/uhtbin/catkey/1397367.

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The United States is in an emerging period of transition, shifting to online multimedia campaigns. This research attempts to explore general knowledge of multimedia expansion, and through qualitative research methods provide a successful model for the development of an effective promotion tool. Findings from the heuristic study showed users preferences for varying forms of media, thus demonstrating the need to provide content in many different forms. The findings from this study aide in the development of multimedia, and illustrate the need for further studies in the use of multimedia as a pro

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Books on the topic "Advertising; Promotion"

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Rossiter, John R. Advertising and promotion management. McGraw-Hill, 1987.

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Ellen, Diamond, ed. Fashion advertising and promotion. Delmar, 1996.

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W, Kinnucan Henry, Thompson Stanley R, and Chang Hui-Shung, eds. Commodity advertising and promotion. Iowa State University Press, 1992.

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Rossiter, John R. Advertising communications & promotion management. 2nd ed. McGraw-Hill Companies, 1997.

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Larry, Percy, ed. Advertising and promotion management. McGraw-Hill, 1987.

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Ellen, Diamond, ed. Fashion advertising and promotion. Fairchild, 1999.

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Gussekloo, Willem. Promotie maken: Over promoties en commoties. Samsom, 1985.

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Ireland, Dept of Enterprise Trade &. Employment. Advertising and promotion in FÁS. Stationery Office, 2009.

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T, Allen Chris, and Semenik Richard J, eds. Advertising and integrated brand promotion. 6th ed. South-Western, Cengage Learning, 2012.

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Harrison, Spoone Janice, and Greenwald Herbert 1912-, eds. Retail fashion promotion and advertising. Macmillan, 1992.

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Book chapters on the topic "Advertising; Promotion"

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Kelley, Larry D., Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, and Donald W. Jugenheimer. "Sales promotion." In Advertising Media Planning, 5th ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003258162-37.

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Cavanagh, John, and Frederick F. Clairmonte. "Advertising and Promotion." In Alcoholic Beverages. Routledge, 2023. http://dx.doi.org/10.4324/9781003458883-14.

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Funk, Tom. "Advertising and Promotion." In Advanced Social Media Marketing. Apress, 2012. http://dx.doi.org/10.1007/978-1-4302-4408-0_4.

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Corke, Alison. "Sales promotion." In Effective Advertising and PR. Macmillan Education UK, 1985. http://dx.doi.org/10.1007/978-1-349-10559-5_5.

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Helmold, Marc. "Promotion and Advertising Strategies." In Management for Professionals. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-10097-0_19.

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Biswas, Debasish, Debarun Chakraborty, and Atanu Manna. "Food Advertising and Promotion." In Food Marketing and Labelling. CRC Press, 2025. https://doi.org/10.1201/9781003473305-7.

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Boyland, Emma J., Joanne A. Harrold, Tim C. Kirkham, and Jason C. G. Halford. "Commercial Food Promotion to Children." In Advertising to Children. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_4.

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Torresi, Ira. "Translating Institutional Promotion." In Translating Promotional and Advertising Texts. Routledge, 2020. http://dx.doi.org/10.4324/9781003131595-6.

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Mishra, Anubhav, and Tata Sai Vijay. "Creativity and advertising classification." In Integrated Advertising, Promotion, and Marketing. Routledge India, 2023. http://dx.doi.org/10.4324/9781003458593-6.

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Mishra, Anubhav, and Tata Sai Vijay. "Sales and trade promotion." In Integrated Advertising, Promotion, and Marketing. Routledge India, 2023. http://dx.doi.org/10.4324/9781003458593-11.

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Conference papers on the topic "Advertising; Promotion"

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Adelia, Lola, Sanny Kurniawan, and Yuniarty. "Analysis of the Influence of Brand Image on Behavioral Intent: A Study on Social Media Advertising and Sales Promotion Content for Local Skincare Products." In 2024 International Seminar on Application for Technology of Information and Communication (iSemantic). IEEE, 2024. https://doi.org/10.1109/isemantic63362.2024.10762541.

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Putri, Fadilla Kardika, Mochammad Rizki Pratama, Muhammad Raihan Rafi Al Azharr, Yuniarty, and Ferry Hartono. "The Influence of Sales Promotion, Attractiveness of Internet Advertising, and App Quality Features on Impulse Buying Decisions for Batik Fashion Products at Tiktok Shop." In 2024 2nd International Conference on Technology Innovation and Its Applications (ICTIIA). IEEE, 2024. https://doi.org/10.1109/ictiia61827.2024.10761251.

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Wang, Xiaoqing. "The Problem of Misleading Advertising in Network Promotion." In THE INTERACTION OF JOURNALISM, ADVERTISING AND PR IN THE MODERN MEDIA SPACE. Baltija Publishing, 2022. http://dx.doi.org/10.30525/978-9934-26-250-0-21.

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Zubova, Karina Vyacheslavovna, and Natalia Aleksandrovna Kryuchkova. "SPECIFICS OF INFLUENCE MARKETING AS A PROMOTION TOOL." In Russian science: actual researches and developments. Samara State University of Economics, 2020. http://dx.doi.org/10.46554/russian.science-2020.03-1-167/171.

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The article analyse of the Russian market in the field of promoting goods and services via the Internet. In the context of the rapid development of online advertising, modern ways and channels of promotion were analyzed. Recommendations were made, and the main trends in the development of Internet marketing in Russia were highlighted.

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Albar, Deni, and Boy Zulkarnaen Hutajulu. "Lake Toba Tourism Promotion Through Video Advertising Media." In Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2019). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200108.023.

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Lutsenko, Oleksandra. "INTERNET ADVERTISING AS A MEANS OF PRODUCT PROMOTION." In Digitalization of the economy as a factor in the sustainable development of the state. Publishing House “Baltija Publishing”, 2022. http://dx.doi.org/10.30525/978-9934-26-242-5-29.

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Danilevskaya, Elena Nikolaevna, and Ksenia Alexandrovna Malyuga. "SALES PROMOTION AS AN ELEMENT OF MARKETING COMMUNICATIONS OF A RETAIL NETWORK." In Themed collection of papers from Foreign international scientific conference «Joint innovation - joint development». Part 3. by HNRI «National development» in cooperation with PS of UA. October 2023. - Harbin (China). Crossref, 2024. http://dx.doi.org/10.37539/231024.2023.45.21.078.

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Sales promotion has a special place in the marketing communications system. Advertising in traditional media has been losing its popularity lately, so modern manufacturers of FMCG products have to form and maintain awareness of their brands through the launch of promotions, tastings, sweepstakes in retail chains. Such decisions on assigning a dominant role to sales promotion tools are in most cases economically justified, communicatively beneficial, and in some cases the only correct one.

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Dodukova, E. S. "The role of metaphor in reading promotion social advertising." In TRENDS OF DEVELOPMENT OF SCIENCE AND EDUCATION. НИЦ «Л-Журнал», 2018. http://dx.doi.org/10.18411/lj-08-2018-49.

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Railean, Elena. "Features of marketing communications of higher educational institutions in Moldova." In Conferința științifică națională cu participare internațională "Integrare prin cercetare și inovare", dedicată Zilei Internaționale a Științei pentru Pace și Dezvoltare. Moldova State University, 2025. https://doi.org/10.59295/spd2024s.25.

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The article reflects the results of a desk study of the features of marketing communications of six higher education institutions of the country with the purpose of optimizing the communication policy of universities. The analysis of promotion techniques allowed us to identify all the promotion tools used by universities: advertising, PR, sales promotion, personal sales and direct marketing. The most used promotion techniques among universities were determined to be PR and direct marketing. Traditional advertising is little used by universities. The analysis of university websites determined t

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Петрухина, О. В. "ADVERTISING CONTESTS AND FESTIVALS IN RUSSIA AND THE WORLD: CULTURAL AND SOCIAL ASPECT." In Мультимедиа: современные тенденции IX Международная научно-практическая конференция. Crossref, 2024. http://dx.doi.org/10.54874/9785605054290_84.

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Современные технические достижения изменили характер социальных коммуникаций, способы создания, распространения и продвижения информации. Позволили объединять в такой информации рациональное осознание, эмоциональную реакцию и посыл к действию. Все перечисленное отразилось в сфере коммерческой и социальной рекламы. Фестивали рекламы демонстрируют многочисленные интеграционные тенденции, изыскивают и демонстрируют способы заинтересовать зрителя, доказывают актуальность и востребованность того или иного направления. В статье анализируются наиболее значимые события в сфере рекламных коммуникаций,

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Reports on the topic "Advertising; Promotion"

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David, Guy, and Sara Markowitz. Side Effects of Competition: the Role of Advertising and Promotion in Pharmaceutical Markets. National Bureau of Economic Research, 2011. http://dx.doi.org/10.3386/w17162.

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Bilous, Oksana. FEATURES OF ADVERTISING IN WESTERN UKRAINIAN PRESS. Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12173.

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In the article, advertising communication is explored in the context of socio-political, socio-economic, and cultural-legal processes in Eastern Galicia (1919–1939); The ideological and educational concept of advertising materials is outlined, and the features of shaping Ukrainian civic-state consciousness, national and universal moral-spiritual values, interethnic mutual respect, and tolerance under the influence of press advertising are characterized. In the four chapters of the monograph, a comprehensive study of the essence of Ukrainian press advertising communication in Eastern Galicia is

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Túñez López, M., V. Altamirano, and KP Valarezo. Collaborative tourism communication 2.0: promotion, advertising and interactivity in government tourism websites in Latin America. Revista Latina de Comunicación Social, 2016. http://dx.doi.org/10.4185/rlcs-2016-1094en.

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o

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Zilberman, David, Amir Heiman, and B. McWilliams. Economics of Marketing and Diffusion of Agricultural Inputs. United States Department of Agriculture, 2003. http://dx.doi.org/10.32747/2003.7586469.bard.

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Specific Research Objective. Develop a theory of technology adoption to analyze the role of promotional tools such as advertising, product sampling, demonstrations, money back guarantees and warranties in inducing technological change. Use this theory to develop criteria for assessing the optimal use of marketing activities in launching new agricultural input technologies. Apply the model to analyze existing patterns of marketing budget allocation among promotional tools for various agricultural input industries in the United States and Israel. Background to the Topic. Marketing tools (money-b

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Majchrowska, Justyna. TESTIMONIAL IN (NEW) MEDIA. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11109.

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The linguistic research of (the new) media so far has mainly focused on the analysis of content from broadcasters – people publishing on the Internet in order to convince the potential recipients to enter the website, read articles, explore the website as well as return after leaving it – in exchange for the material or financial benefit. Several years of observation of a variety of text types existing in the media shows that not only texts from broadcasters make it possible to notice and maintain this attention of recipients. Nowadays, similarly as in marketing and advertising, in the media (

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Kazhenava, Zlata, Eva Navickaitė, and Mehmet Recai Uygur. estivals as Arenas of Political and Cultural Influence: Integrating Brand Engagement with National Identity and Consumer Experience. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.4.6.

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This article discusses the use of festivals more specifically as marketing tools for a brand or company and how such cultural and political events can influence the perception and behaviour of the consumers. The study looks at marketing of festivals in Lithuania and seeks to measure the effectiveness of this type of marketing by assessing the consumption and purchase behaviour as well as the attention to the brand by local and foreign festival participants. Important questions were how such brands have strategically exploited the cultural importance of these festivals in wonderfully connecting

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