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1

Rossiter, John R. Advertising and promotion management. McGraw-Hill, 1987.

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2

Ellen, Diamond, ed. Fashion advertising and promotion. Delmar, 1996.

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3

W, Kinnucan Henry, Thompson Stanley R, and Chang Hui-Shung, eds. Commodity advertising and promotion. Iowa State University Press, 1992.

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4

Rossiter, John R. Advertising communications & promotion management. 2nd ed. McGraw-Hill Companies, 1997.

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5

Larry, Percy, ed. Advertising and promotion management. McGraw-Hill, 1987.

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6

Ellen, Diamond, ed. Fashion advertising and promotion. Fairchild, 1999.

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7

Gussekloo, Willem. Promotie maken: Over promoties en commoties. Samsom, 1985.

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8

Ireland, Dept of Enterprise Trade &. Employment. Advertising and promotion in FÁS. Stationery Office, 2009.

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9

T, Allen Chris, and Semenik Richard J, eds. Advertising and integrated brand promotion. 6th ed. South-Western, Cengage Learning, 2012.

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10

Harrison, Spoone Janice, and Greenwald Herbert 1912-, eds. Retail fashion promotion and advertising. Macmillan, 1992.

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11

Great Britain. Parliament. House of Lords. Liquor advertising and promotion[H.L.]. Stationery Office, 2001.

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12

Great Britain. Parliament. House of Lords. Tobacco Advertising and Promotion Bill. Stationery Office, 2001.

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13

John, Maggie Jo St. Advertising and the promotion industry. Phoenix, 1994.

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14

Tellis, Gerard J. Advertising and sales promotion strategy. Addison-Wesley, 1997.

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15

O'Guinn, Thomas C. Advertising and integrated brand promotion. 3rd ed. Thomson/South-Western, 2003.

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16

Maggie-Jo, St John. Advertising and the promotion industry. Prentice Hall, 1994.

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17

Clow, Kenneth E. Integrated advertising, promotion & marketing communications. 2nd ed. Pearson Prentice Hall, 2004.

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18

Pines, Wayne L. FDA advertising and promotion manual. Thompson Pub. Group, 1993.

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19

J, Semenik Richard, Allen Chris T, and Kaufmann Hans Ruediger 1958-, eds. Advertising and integrated brand promotion. 6th ed. Cengage Learning, 2012.

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20

Donald, Baack, ed. Integrated advertising, promotion & marketing communications. 3rd ed. Pearson Prentice Hall, 2007.

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21

T, Allen Chris, and Semenik Richard J, eds. Advertising and integrated brand promotion. 4th ed. Thomson/South-Western, 2006.

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22

T, Allen Chris, and Semenik Richard J, eds. Advertising and integrated brand promotion. 5th ed. South-Western Cengage Learning, 2009.

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23

Miller, Marlene. Business guide to print promotion. Iris Communication Group, 1988.

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24

Tyler, Eastman Susan, ed. Research in media promotion. Lawrence Erlbaum Associates, 2000.

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25

Clow, Kenneth E. Integrated advertising, promotion, and marketing communications. Prentice Hall, 2002.

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26

Great, Britain Parliament. Tobacco Advertising and Promotion Bill[HL]. Stationey Office, 2002.

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27

Chapman, Simon. Pushing smoke: Tobacco advertising and promotion. WHO Regional Office for Europe, 1990.

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28

George E Belch, Michael A Belch, Michael Guolla. Advertising & Promotion. McGraw-Hill Ryerson Higher Education, 2005.

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29

Belch, Belch. Advertising & Promotion. McGraw-Hill, 2009.

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30

Advertising & Promotion. McGraw Hill, 2011.

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31

Advertising & Promotion. McGraw Hill Ryerson, 2020.

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32

Hackley, Chris, and Rungpaka Amy Hackley. Advertising and Promotion. SAGE Publications, Limited, 2021.

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33

Belch. Advertising and Promotion. 6th ed. AIPI, 2006.

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34

Advertising and Promotion. SAGE Publications, Limited, 2017.

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35

Advertising and Promotion. SAGE Publications, Limited, 2014.

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36

Belch, Michael A., and George E. Belch. Advertising and Promotion. McGraw-Hill Education, 2014.

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37

Hackley, Chris, and Rungpaka Amy Hackley. Advertising and Promotion. SAGE Publications, Limited, 2014.

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38

Hackley, Chris. Advertising and Promotion. SAGE Publications, Incorporated, 2005.

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39

Advertising and Promotion. SAGE Publications Ltd, 2018.

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40

Advertising and Promotion. SAGE Publications, Limited, 2021.

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41

Advertising and promotion management. irwin mcgraw-hill, 1997.

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42

Free Advertising and Promotion. Beuna Tomalino, 2012.

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43

ADVERTISING AND PROMOTION+CD. VICENS VIVES LIBROS, 2013.

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44

Sales Promotion and Advertising. Sweet & Maxwell, 1993.

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45

Retail advertising and promotion. Fairchild Books, 2011.

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46

Shimp, Terence A., and J. Craig Andrews. Custom Advertising and Promotion. Cengage South-Western, 2014.

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47

Diamond. Fashion Advertising and Promotion. Wiley & Sons, Incorporated, John, 1996.

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48

Kazmi, S. H. H., and Satish K. Batra. Advertising and Sales Promotion. Excel Books, 2002.

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49

(Editor), Thomas C. O'Guinn, Chris T. Allen (Editor), and Richard J. Semenik (Editor), eds. Advertising & Integrated Brand Promotion. 4th ed. Thomson South-Western, 2006.

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50

Advertising and Sales Promotion. Cengage South-Western, 2013.

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