Relevant bibliographies by topics / Advertising; Promotion / Dissertations / Theses
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Dissertations / Theses on the topic 'Advertising; Promotion'

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Published: 4 June 2021
Last updated: 25 July 2025

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1

Kennedy, Adam James. "Branded art : advertising promotion and the cultural economy." Thesis, Kingston University, 2009. http://eprints.kingston.ac.uk/20258/.

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2

Dolson, Shona. "Women's Perceptions Toward Mobile Advertising." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5458.

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The use of technology is changing at a very rapid pace, and companies must strategically design advertising messages for the ever-changing devices and platforms. The general business problem was that business owners have not been able to maximize the profitability of mobile advertising messages directed at women. The specific business problem was that business leaders need strategies to enhance mobile advertising returns by targeting messages that incorporate women's perceptions of mobile advertising. The purpose of this case study was to explore how business leaders can enhance mobile adverti
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3

Nafeesi, Sulaiman. "Advertising in Saudi Arabia." CSUSB ScholarWorks, 1986. https://scholarworks.lib.csusb.edu/etd-project/373.

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4

Friberg, Anna, and Lotta Laakso. "Adaptation of Trade Promotion and Advertising - Attitudes Towards Sexual Appeals." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37084.

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5

Andersson, Philip, and Kristiana Malinova. "Promotional Products : A quantitative study about which promotional product are thebest to be used in general and specific industries." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-19365.

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Title: Promotional Products - A quantitative study about which promotional product are thebest to be used in general and specific industries Authors: Philip Andersson and Kristiana Malinova Supervisor: Jean-Charles Languilaire Examiner: Christine Tidåsen End seminar: 2012-06-04 Level: Bachelor Dissertation in Marketing, 15 Swedish credits, Spring 2012 Key words: promotional products, promotional items, promotional gifts, product advertising,promotion, promotion methods and swag. Question:“Which are the best promotional products to be used by companies in general andin specific industries?” Pur
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MacFadyen, Lynn. "The process and influence of tobacco marketing communications on young people : a qualitative and quantitative study." Thesis, University of Strathclyde, 2001. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21418.

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Attempts to ban tobacco advertising and promotion have always been very controversial. The tobacco industry defends its right to promote a legal product, while others argue that such a dangerous product should not be promoted, particularly where this promotion may encourage smoking amongst young people. In the UK, a tobacco advertising ban has been on the public policy agenda since 1989, and during the period of this thesis, was being actively discussed and progressed by both UK and EU legislators. This study addressed this controversy and was conducted to examine the extent to which tobacco m
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Li, Meng. "Narrative Advertising." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etd/2485.

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Brand meaning, which is often used in narrative advertising, is an important value that companies try to build around their loyal consumers. This exploratory research aims to explore brand meanings from consumers’ narratives. This study analyzed 2,382 consumer submitted narratives for a real brand in the food service marketplace. Brand narratives were analyzed using a mixed method content analysis approach by applying Leximancer software to generate key themes and their related concepts. The results indicate brand meaning with some thematic similarities as well as differences when comparing na
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Dahlén, Micael. "Marketing on the Web : empirical studies of advertising and promotion effectiveness." Doctoral thesis, Handelshögskolan i Stockholm, Centrum för Konsumentmarknadsföring (CCM), 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-607.

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The Web presents enormous opportunities for marketing. The growth and reach of the Internet is unparalleled. There are virtually no limits to the things that can be done but your own imagination. Practitioners and academics alike have raised this new medium to the skies. Yet, the results of Internet marketing efforts have not always lived up to the expectations. This books presents some new insights into the prerequisites for Web marketing effectiveness. Web advertising in theory and practice has mainly focused on the transportation of Internet users to target Web sites. The predominant form o
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Dahlén, Micael. "Marketing on the Web : empirical studies of advertising and promotion effectiveness /." Stockholm : Economic Research Institute, Stockholm School of Economics (Ekonomiska forskningsinstitutet vid Handelshögsk.) (EFI), 2001. http://www.hhs.se/efi/summary/565.htm.

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10

Anderson, Sarah E. "Multimedia as a promotion tool : a heuristic approach." Virtual Press, 2008. http://liblink.bsu.edu/uhtbin/catkey/1397367.

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The United States is in an emerging period of transition, shifting to online multimedia campaigns. This research attempts to explore general knowledge of multimedia expansion, and through qualitative research methods provide a successful model for the development of an effective promotion tool. Findings from the heuristic study showed users preferences for varying forms of media, thus demonstrating the need to provide content in many different forms. The findings from this study aide in the development of multimedia, and illustrate the need for further studies in the use of multimedia as a pro
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11

Lee, Alvin Yiam Chuah. "Re-testing the link between youth receptivity to tobacco promotion and their susceptibility to smoke." UWA Business School, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0233.

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The Index of Receptivity to Tobacco Industry Promotion (IRTIP) is a model that is used by hundreds of articles. The causal claim based on findings from this model is even more pervasive, and has resulted in much of the modern post 1998 tobacco legislation that is still enforced. This thesis tested the link between adolescent receptivity to tobacco industry promotion and susceptibility to smoking. Pierce et al. (1998) reported that they had found a positive and causal association between receptivity and susceptibility by using IRTIP. They claimed that receptivity to tobacco industry promotion w
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12

Astuti, Ayu Swandewi Astuti. "Tobacco Advertising, Promotion and Sponsorship (TAPS) Regulation in Indonesia: current and future challenges." Thesis, The University of Sydney, 2020. https://hdl.handle.net/2123/22448.

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Since the publication of the landmark report by Doll and Hill on the causal relationship between smoking and lung cancer and the release of the first Surgeon General Report on the impact of smoking, tobacco use has been accepted as a devastating threat to public health. Tobacco smoking cannot be separated from the commercial interests of the tobacco industry which has been innovatively and strategically marketing its products, infiltrating policy making systems, and attempting to build a positive image to help shape public perception. In Indonesia, the second-highest cigarette market in the wo
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13

Mattheus, Jared Cameron. "The relationship between sales promotion techniques and consumer off-take and attitude within the SA non-alcoholic ready to drink market." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/11586.

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Over the past decade there has been a shift in marketing spend from above the line advertising, to below the line advertising commonly referred to as promotions. This has been brought about by recessionary economic conditions, increased competition, rising media costs and long term profitability prospects. Many fast moving consumer goods’ (FMCG) companies are shifting a large portion of their marketing spend from advertising to sales promotion. This has occurred because of consumers becoming more prone to deals, declining brand loyalty and the growing power of major retail chains. Sales promot
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14

Dublish, Sandipa. "Advertising effects on brand search and preference: assessing the mediational role of Aad and Ab." FIU Digital Commons, 1997. http://digitalcommons.fiu.edu/etd/3093.

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Most advertising research has focussed at examining effects of advertising on attitudinal responses or brand preference and choice. However, in a natural environment, the time period between advertising exposure and purchase decision is filled with prepurchase search. Prepurchase external search refers to information search from sources other than memory, prior to making a purchase decision. Usually consumers access only a small subset of available information and base their choice decisions on it. Prepurchase search therefore acts as a filter and, the final choice depends critically on the sm
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15

Milsom, Greg. "Perceptions Among Senior Consumers Regarding Stereotyping in Magazine Advertisements." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3405.

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Marketing decision makers often employ stereotypes in their advertising messages, but constant exposure to negative messages is offensive to older consumers and contributes toward ageism. The general problem is that many senior adults feel dissatisfied with advertising directed toward them and may not purchase products that they could otherwise enjoy. Based on the tenets of social identity theory, the purpose of this study was to explore the perceptions of a group of senior consumers toward the stereotypes used to portray older adult models featured in magazine advertisements by uncovering the
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16

Negm, Rasha Ahmed. "The Value of Customer Relationship Management in the Service Industry in Egypt." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/3231.

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Researchers have demonstrated that customer centricity strategies, including customer relationship management (CRM), contribute to 33% of the formula for organizational success. Relationship management theory was used to frame this single case study focused on the factors contributing to successful CRM strategies used by business leaders in a multinational organization in the service industry in Egypt. This company was chosen for its successful implementation of CRM strategies, as shown by online reviews, the company website, and market reputation on its effective campaing results. The populat
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17

Teng, Hsiao-Ching. "Successful Marketing Strategies for Promoting Clinical Diagnostic Instrument Validation Packages." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5789.

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Successful marketing strategies for clinical validation packages not only help laboratories increase the accuracy and efficiency of testing, but also facilitate clinical quality awareness and collaboration. False diagnosis and inefficiency in healthcare can be costly, and managers in diagnostic instrument manufacturing organizations need strategies to promote validation packages to help laboratories reduce errors leading to inappropriate treatment. The purpose of this single case study was to explore strategies business development managers use to integrate dynamic capabilities for marketing i
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18

Tromans, Philip. "Advertising America : the printing, publication, and promotion of English New World books, 1553-1600." Thesis, De Montfort University, 2015. http://hdl.handle.net/2086/12484.

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This thesis explores how the paratexts to and physical features of English Tudor books about the New World presented the books’ content to their original readers. The contribution this thesis makes to knowledge is threefold. First, the field of study of English travel and colonial literature lacks a bibliographically informed account of how the books’ constitutive elements of type and paper affect meaning. Widespread use of modern editions of the few accessible texts effaces the originals’ rich aesthetic, structural and tactile forms and fails to comprehensively historicise the production and
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19

Mutchler, Amanda C. "Positive Promotion: The Current State of Body Positivity in Women's Magazine Advertisements." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1555441883374652.

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20

Desfougères, Jean-Marc, and Valentin Bloux. "Behavioural advertising on Facebook : the users perspective regarding leisure industry." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15978.

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Title: Behavioural advertising on Facebook: The user perspective regarding leisure industry. Authors: Jean-Marc Desfougères and Valentin Bloux Supervisor: Albert Thor Magnusson Level: Bachelor Thesis in Business Administration Marketing Key Words: Behavioural advertising, Facebook, privacy, online consumer behaviour, social network, leisure industry, targeting. Purpose: study how a specific age bracket of Facebook users perceives the leisure industry behavioural advertising on this social networking site. Method: This thesis follows a deductive approach. We are using secondary data from books,
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21

Škoda, Martin. "Zásady dobré reklamy v kategorii FMCG." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16716.

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22

Smith, Shaquilla Nicole. "Successful Marketing Strategies Employed by Traditional AM/FM Radio Stations." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6126.

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An increase in Internet radio adverting spending is negatively affecting the revenue of traditional radio stations. Some general managers and sales directors at traditional radio stations lack marketing strategies to compete effectively with Internet radio. Grounded by the attitude toward the ad theory, the purpose of this qualitative case study was to explore marketing strategies that successful general managers and sales directors used at traditional radio stations to compete effectively with Internet radio. The population consisted of 8 general managers and sales directors at traditional ra
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23

Al, Haj Anas. "Leadership Styles and Employee Motivation in Qatar Organizations." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3380.

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Organizations in the public sector in Qatar have a reputation for delivering inefficient services. Leaders lack an understanding of motivational factors affecting public sector employee performance. The purpose of this correlational research was to examine the relationship between leadership styles and employee motivation in public companies in Qatar. The independent variables were the transformational, transactional, and passive-avoidant leadership styles. The dependent variable was employee motivation. The moderator variables were employee age and salary. A sample of 92 employees from 4 publ
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24

Adjagbodjou, Paulin. "Aligning Sales Promotion Strategies With Buying Attitudes in a Recession." Thesis, Walden University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3688485.

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<p> Some managers lack an effective strategy for aligning sales promotion strategies with consumers' buying attitudes in a recession. The intent of this comparative design was to determine the most effective sales promotion strategy for sales improvement and business sustainability during a recession. The theories of (a) sales promotions, (b) consumer behavioral metrics, (c) price reductions, and (d) strategy in a competitive environment represented the theoretical framework that grounded and complemented this research. Using a confidential paper-based survey and random sampling method, prefer
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25

Thomasson, Joshua M. "The Super Bowl and Advertising: An Analysis of Firm Enhancement." Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/cmc_theses/835.

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This paper conducts an analysis of the short-term Firm Value Enhancement that companies experience during large-scale advertising campaigns, such as the Super Bowl. The findings suggest that these firms may experience a positive or negative return during the days after a large event, by signaling to investors and consumers the value of their firm through their advertisements. Some of the highlights include an approximately – 5% return for Super Bowl Advertisers on the Monday after the event, and underperformance during the two weeks surrounding the event.
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26

Luk, Siu Lun. "Department store image advertising in Hong Kong : management and customer responses." HKBU Institutional Repository, 1995. https://repository.hkbu.edu.hk/etd_ra/50.

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27

Sitler, Nevin D. "Selling St. Petersburg : John Lodwick and the promotion of a Florida paradise." [Tampa, Fla] : University of South Florida, 2006. http://purl.fcla.edu/usf/dc/et/SFE0001770.

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28

Conrad, Eric Christopher. "The Walt Whitman brand: Leaves of grass and literary promotion, 1855-1892." Diss., University of Iowa, 2013. https://ir.uiowa.edu/etd/1838.

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My dissertation tracks the development of literary advertising in the United States during the late-nineteenth century through the emergence and evolution of Walt Whitman as a recognizable brand name. Situating the strategies of Whitman and his publishers within the broader context of nineteenth-century literary advertising, I trace the roots of modern publishing practices back to the experiments of a generation of American authors and would-be promoters. At the intersection of the professional author's ascent in the United States and the growing centralization and sophistication of the advert
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29

Lesser, Warren P. "Physician decision criteria regarding omega-3 dietary supplements." ScholarWorks, 2011. https://scholarworks.waldenu.edu/dissertations/1113.

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American Heart Association officials and other expert cardiologists recommend omega-3 (n-3) dietary supplementation for the secondary prevention of cardiovascular disease, a prevalent health problem in the United States. Physicians' lack of understanding of possible n-3 preventive health benefits results in underprescribing n-3 dietary supplements and lower n-3 dietary supplement product sales. N-3 dietary supplement marketers do not understand physician n-3 prescribing decision criteria enough to optimize high-impact communication to physicians to increase n-3 dietary supplement product use.
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Rivers, Anita Elaine. "The role of the African-American in advertising." CSUSB ScholarWorks, 1991. https://scholarworks.lib.csusb.edu/etd-project/589.

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Dorf, David C. "The early days of hotel sales : a historical look at the development and growth of hotel business promotion /." Online version of thesis, 1992. http://hdl.handle.net/1850/10861.

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Hunsaker, Jessica L. "An efficacious study of marketing messages in sexual health promotion." Laramie, Wyo. : University of Wyoming, 2008. http://proquest.umi.com/pqdweb?did=1594498611&sid=1&Fmt=2&clientId=18949&RQT=309&VName=PQD.

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33

Anderson, Amy. "African American in Televised Advertisements: A Content Analysis." TopSCHOLAR®, 1997. http://digitalcommons.wku.edu/theses/766.

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The purpose of this study was to analyze African American portrayals in televised advertisements over a sixday period in November 1995. A total of 799 advertisements were analyzed, including 205 that depicted at least one African American actor. Content analysis was used to describe the following, with respect to African American actors: age, gender, day and time of portrayal, occupational role, and products and services advertised. Comparisons were also made between frequencies of actors of different races and amount of time these actors appeared. When compared with previous studies of Africa
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Morton, Trent Alan. "A duplication and replication of two econometric demand models explaining the effects of promotion on mill-level demand of U.S. upland cotton." Auburn, Ala., 2005. http://repo.lib.auburn.edu/2005%20Summer/master's/MORTON_TRENT_8.pdf.

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35

McKinley-Powell, Gregory S. "Selling Disbelief." CSUSB ScholarWorks, 2014. https://scholarworks.lib.csusb.edu/etd/101.

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This report outlines the methodology and findings used to create the book Selling Disbelief: A 20 Step Guide to Grow and Promote Atheist and Secular Groups (Appendix A). The book Selling Disbelief outlines a six-month marketing plan and best practices for groups that are part of the growing Secular Movement. This project is the first systematic academic study of marketing methods in regards to promoting Secular movements. A need for this research has been identified due to a lack of research in this particular field and the continued marginalization facing the non-religious. The objectives of
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36

Amoako, Richard Opoku. "Metaphors and Emotions in Advertising: A Rhetorical Analysis of Audi’s Online Video Commercials." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etd/3768.

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Advertising often employs metaphor because of its rhetorical utility. By drawing on analogous imagery and language, metaphor has the potential to elicit emotional responses. As the digital age is increasingly saturated with commercial messaging, advertising experts leverage the persuasive power of metaphor and emotion to produce creative, compelling, and memorable commercials. German automobile company Audi employs metaphorical language and imagery in their video advertisements to arouse consumer emotions. In this study, I conduct rhetorical analyses of Audi’s online video commercials in order
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Flannery, John M. "From Math Men to Mad Men: Digital Media & the New Ad Strategy." Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/cmc_theses/807.

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Developments in advertising are necessarily tied to shifts in media technology – by this very fact, the industry has changed significantly since the 1960s. In the 21st century, ad men have to contend with an increasingly complex and fractured digital landscape. Big, traditional ad agencies – like those depicted in the popular television series Mad Men – no longer dominate; instead, they are forced to compete with a growing class of digital marketing start-ups for a stake in tomorrow’s adscape. Innovative ad serving technologies, instead of creative-driven campaigns, rule the day. Internet tech
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Goryan, Michael Stanley. "Reasoning from cause to effect: The government and the marketing of new medicine in the 80s." CSUSB ScholarWorks, 1987. https://scholarworks.lib.csusb.edu/etd-project/422.

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39

Schmidt, Nicholas. "The Determinants of Firm Profitability: The Effect of Social Media." Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/cmc_theses/958.

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This study seeks to explore whether social media plays an important role in determining a firm’s profits. Using data from 392 Large American firms from the period 2005-2013, obtained primarily from the database, COMPUSTAT, I find that a firm’s adoption of Social Media plays a minor role in determining profits, while higher Lagged Profits, Lagged Productivity, Firm Sizes, and Advertising Expenses lead to higher profits.
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Lau, Yuen Yan. "An investigation of using internet website, email and SMS on promoting physical activitiy in Hong Kong Chinese adolescents." HKBU Institutional Repository, 2009. http://repository.hkbu.edu.hk/etd_ra/1087.

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Naneva, Natasa. "Marketing Strategies During the Product Life Cycle in the Pharmaceutical Industry." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6073.

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Development and implementation of effective marketing strategies during various stages of product life cycle in the pharmaceutical industry are critical to an organization's successful performance in the marketplace in the 21st century. Guided by the general systems theory developed by Bertalanffy and the evolutionary systems theory developed by Laszlo and Laszlo, the purpose of this single case study was to explore best practices among marketing managers within pharmaceutical companies related to marketing strategies during various stages of product life cycle. Data were gathered via semistru
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Morsi, Atef Habashi. "Saudi Market Strategies for Transforming Local Brands into Global Brands." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4872.

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Market-driven changes have led managers in Middle Eastern countries to globalize their local consumer brands to enhance and diversify their business opportunities. The purpose of this multiple case study was to explore strategies used to globalize local brands to global brands. The criteria for participation included 15 executive directors and division heads from 3 companies in the consumer goods industry in Saudi Arabia used to globalize their brands. Data collection included semistructured face-to-face interviews with executive leaders, because each person possessed specialized knowledge of
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Naqvi, Iman. "The War on Tobacco: The Impact of Advertising Bans on Tobacco Consumption." Scholarship @ Claremont, 2013. http://scholarship.claremont.edu/cmc_theses/732.

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ABSTRACT This study provides an empirical analysis of the effect of tobacco marketing regulation on unit sales, in order to evaluate the effectiveness these laws in the United States. The analysis did not find a significant effect of tobacco advertising expenditure on unit sales. Examination of advertising expenditure revealed that tobacco companies substituted banned forms of advertising for other marketing strategies, leading to little reduction in total advertising expenditure and a limited effect on sales. Furthermore, it found an unexpected positive relationship between the 1971 Public He
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Harrison, Dominique N. A. "Emotional Appeals in Nonprofit Advertising: A Rhetorical Analysis of Print Ads by the Susan G. Komen Breast Cancer Foundation and the American Cancer Society." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etd/3774.

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Emotional appeals are frequently employed in strategic messaging by nonprofit organizations. In this study, I identify instances of emotional appeals in select print adverts of the Susan G. Komen Breast Cancer Foundation and the American Cancer Society, and use rhetorical analysis to explore how each organization’s tactics are strategic in their appeal to target audiences’ emotions. In doing so, I identify several reoccurring emotional themes—including hope, love, and unity—that engage their target audiences and persuade them to respond to diverse calls-to-action. In order to make these appeal
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Cheng, Benjamin Ka Lun. "Promoting healthy eating among children using regulatory fit theory." HKBU Institutional Repository, 2013. http://repository.hkbu.edu.hk/etd_ra/1537.

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46

Philpott, Austin, and Susan Waters. "Examining Snapchat: Narcissistic Tendencies of Core Users." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/honors/396.

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This study aims to establish current levels of narcissistic tendencies among the major Snapchat demographic, 18 to 34-year-olds in the United States. Like the Raskin and Terry 40-item Narcissistic Personality Inventory, commonly referred to as NPI-40, the present survey utilized a smaller variant with 16 items, known as NPI-16, for participants. This study may provide indications for further research and advertising techniques using social media, specifically Snapchat.
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47

Tan, Ya Hsuan Sunny. "A content analysis of print advertisements from the United States and Taiwan." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2704.

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This study is conducted through content analysis to determine the degree of advertising standardization between the United States and Taiwan. Based on the literature review the impact of standardization versus localization advertising strategies is discussed.
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48

Clary, Andrew. "Driving Under the Influence of Ads: The Relationship between Roadside Advertising and Traffic Accidents in Massachusetts." Scholarship @ Claremont, 2016. http://scholarship.claremont.edu/cmc_theses/1374.

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My study offers a strategy to examine the effects of outdoor advertising on traffic safety. Innovations in the out-of-home advertising industry suggest the potential for outdoor advertising to increase driver distraction and therefore vehicle accident rates. Moreover, city planners need to understand how sign-free zones perform relativecompared to other areas and whether there is a safety rather conservational or aesthetic motivation for such planned zones. In addressing these issues, the present study uses panel data collected from the Massachusetts Departments of Transportation and Revenue a
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49

Osei-Sarfo, Sophia. "Marketing Strategies of U.S. Small Businesses Led by African Immigrants." Thesis, Walden University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10843577.

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<p> Small businesses play a vital role in the U.S. economy and represent 99.7% of all U.S. businesses. Small business failure rate is 50% within the initial 5 years. Creating and executing a well-formulated marketing strategy is essential to business sustainability. Effective marketing strategy builds small business survival rates and supports long term execution advantages. The purpose of this qualitative multiple case study was to explore the marketing strategies that African immigrant small grocery store owners use to sustain their businesses for longer than 5 years. The population included
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50

Honscha, Gisele Lopes. "A profissionalização dos blogs brasileiros : um estudo sobre as dinâmicas promocionais na blogosfera." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2009. http://hdl.handle.net/10183/17980.

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Nos últimos anos, muitos blogs ganharam notoriedade e se tornaram referências em determinados nichos. Estes blogs atraem tanto a atenção do público assim como de empresas querendo desenvolver ações promocionais junto a esta audiência. Por outro lado, o desenvolvimento de serviços de publicidade online permitiu o surgimento de novos pequenos anunciantes, assim como novos pequenos veículos que dispostos a exibir anúncios. O objetivo deste trabalho é, portanto, compreender a profissionalização dos blogs brasileiros a partir de uma investigação sobre as dinâmicas promocionais na blogosfera. A pesq
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