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Journal articles on the topic 'Advertising; Promotion'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Mela, Carl F., Sunil Gupta, and Donald R. Lehmann. "The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research 34, no. 2 (1997): 248–61. http://dx.doi.org/10.1177/002224379703400205.

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The authors examine the long-term effects of promotion and advertising on consumers’ brand choice behavior. They use 8 1/4 years of panel data for a frequently purchased packaged good to address two questions: (1) Do consumers’ responses to marketing mix variables, such as price, change over a long period of time? (2) If yes, are these changes associated with changes in manufacturers’ advertising and retailers’ promotional policies? Using these results, the authors draw implications for manufacturers’ pricing, advertising, and promotion policies. The authors use a two-stage approach, which per

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Saputra, Sartono Maya, and Retno Ibut Utami. "PENGARUH BIAYA PROMOSI TERHADAP PENDAPATAN JASA “NAKAMURA HOLISTIC THERAPY” DI SURAKARTA." ProBank 2, no. 2 (2017): 36–47. http://dx.doi.org/10.36587/probank.v2i2.183.

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Promotion and communication are summarized in the promotional mix that contains a combination of the best strategy of the variable cost of advertising, the cost of personal selling and sales promotion costs, all of which are planned to achieve the objectives of the sales program: increasing service revenues in order to increase as well jumlahl aba obtained. this study aims to determine the effect of promotional costs consist of: the cost of advertising, sellling personal cost, and cost of sales promotions on services revenue. The data used in this research is data based on time series (time se

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Saputra, Sartono Maya, and Retno Ibut Utami. "PENGARUH BIAYA PROMOSI TERHADAP PENDAPATAN JASA “NAKAMURA HOLISTIC THERAPY” DI SURAKARTA." ProBank 2, no. 2 (2017): 36–47. http://dx.doi.org/10.36587/probank.v2i2.183.

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Promotion and communication are summarized in the promotional mix that contains a combination of the best strategy of the variable cost of advertising, the cost of personal selling and sales promotion costs, all of which are planned to achieve the objectives of the sales program: increasing service revenues in order to increase as well jumlahl aba obtained. this study aims to determine the effect of promotional costs consist of: the cost of advertising, sellling personal cost, and cost of sales promotions on services revenue. The data used in this research is data based on time series (time se

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4

Пащук, О.Б. "МЕТОДИКА ПРОСУВАННЯ ПРОДУКТУ У ВИСОКОКОНКУРЕНТНІЙ НІШІ НА МАРКЕТПЛЕЙСІ". Наукові записки Львівського університету бізнесу та права. Серія економічна. Серія юридична, № 29 (25 червня 2021): 39–45. https://doi.org/10.5281/zenodo.5145366.

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Digital product sales platforms provide an increasing volume of trade transactions due to the convenience in product selection, customer-oriented service. Digital trading platforms or marketplaces provide companies with platform-integrated product promotion tools, automatically leading to creating unique selling business models in a digital environment. This article aimed to develop a methodology for promoting a product in a highly competitive niche on marketplaces. The author noted that for advertising to be effective, it is necessary to choose the right promotional solutions that meet advert

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Lubis, Nurhayani, and ZULIA KHAIRANI. "Efektivitas Straegi Bauran Promosi Oleh_Oleh Makanan Khas Riau (Studi Kasus Pada Wisatawan Di Kota Pekanbaru)." Jurnal Daya Saing 3, no. 3 (2017): 315–19. http://dx.doi.org/10.35446/dayasaing.v3i3.122.

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For the sake of promoting and inviting tourist to tourist resort, there are some factors that should be considered as value added. One of them is spesific foods as part of local culture characteristic. Promotional activities is an important role to introduce and cultivate the interest of tourists in a souvenir typical regional foods. The aims of the study were to analyze the level of promotion mix consists of advertising, sales promotion, direct marketing, personal selling, and public relations, and to find out the level of consumer buying interest, and finally investigate the influence of pro

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Natalia, Priccila, and Mumuh Mulyana. "Pengaruh Periklanan Dan Promosi Penjualan Terhadap Keputusan Pembelian." JIMKES Jurnal Ilmiah Manajemen Kesatuan 2, 2014, No 2 (2014): 119–28. https://doi.org/10.5281/zenodo.242289.

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<em>Promotion is one of the appropriate strategies in the delivery of communications to consumers. One form of the right promotional mix used by telecom companies are advertising and sales promotion. A good campaign will be able to have a major impact on consumer purchasing decisions. The purpose of this study was to determine how consumer perceptions of advertising and sales promotions conducted by the company, the influence of advertising on purchase decisions and to determine the effect of sales promotions on purchase decisions.</em> <em>Research by the author is at PT. Axiata with a popula

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Hou, Min, Chunmei Gu, Jiakai Wang, and Ping Hou. "Prevention or promotion?" Journal of Contemporary Marketing Science 3, no. 1 (2020): 1–15. http://dx.doi.org/10.1108/jcmars-08-2019-0029.

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PurposeA large number of competitors springing up at the same time is a unique phenomenon to emerging markets. How to promote product sales and improve platform performance through appropriate advertising communication strategies is not only an actual problem for the P2P platforms that are committed to long-term and stable operations but also an academic problem in marketing.Design/methodology/approachThis study collected a total of 1960 pieces of panel data of the P2P platforms and constructed a panel data analysis model after filtering.FindingsThe empirical analysis reveals the following: th

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Lexchin, Joel. "Pharmaceutical Promotion in Canada: Convince Them or Confuse Them." International Journal of Health Services 17, no. 1 (1987): 77–89. http://dx.doi.org/10.2190/4w1h-e70t-tl9x-vggc.

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Currently, drug companies are spending in excess of $200 million annually on promoting their products to Canadian physicians. Although the industry has adopted a voluntary code of advertising practice, this has not prevented gross excesses in all forms of pharmaceutical promotion: drug-company sponsored continuing medical education, and promotion through the public media, detailers, direct mail, sampling, and journal advertising. Not only does advertising add to the cost of drugs, but physicians' reliance on information conveyed through advertising leads to poor prescribing and consequently to

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Tustin, D. H., and J. W. Strydom. "Measuring the impact of advertising and promotion expenditure at national, industry and company levels in South Africa." South African Journal of Economic and Management Sciences 6, no. 3 (2003): 627–40. http://dx.doi.org/10.4102/sajems.v6i3.3310.

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Sound record-keeping of advertising expenditure figures in South Africa allows for a relative accurate assessment of the impact of advertising expenditure at national, industry and company level. However, the overall composition of marketing communication expenditure is nowadays affected by the continuous increase of promotion expenditure at the cost of advertising. Unfortunately, record-keeping abilities on promotion expenditure figures trails that of advertising. Consequently, the study aims to collect data on advertising and promotion expenditure simultaneously. Such information is highly v

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Anggreini, Mutia Erda, Fifi Hasmawati, and Anita Trisiah. "Strategi Komunikasi Pemasaran Anggrek Souvenir dalam Mempromosikan Produk." Pubmedia Social Sciences and Humanities 1, no. 3 (2024): 18. http://dx.doi.org/10.47134/pssh.v1i3.176.

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This research is entitled "Orchid Souvenir Marketing Communication Strategy in Promoting Products". The aim of this research is to find out what marketing communication strategies Anggrek Souvenir uses in promoting products. This research uses descriptive qualitative methods, collecting data through observation, interviews and documentation. This research uses the concept of marketing mix theory and promotion mix. The results of this research, Orchid Souvenir, apply the concept of marketing mix theory which consists of product, price, place and promotion. and the concept of promotional mix the

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Faizah, Salsabila, and Ria Edlina. "Aktivitas Promosi Wisata Kuliner Ikan Bilih Sebagai Makanan Khas Danau Singkarak Kabupaten Tanah Datar." JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial 4, no. 1 (2024): 262–66. http://dx.doi.org/10.47233/jkomdis.v4i1.1602.

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The problem studied in this research is culinary tourism promotion activities for bilih fish as a typical food of Lake Singkarak in promoting and marketing bilih fish culinary tourism. Based on these problems, this research aims to describe the marketing promotion activities used by UMKMactors at the Tourism Department in carrying out promotional activities for the Ikan Bilih culinary tourism product. The research approach used is descriptive qualitative. The source of research data is the result of observations of the activities of the Tanah Datar Regency Tourism Office and UMKM actors at Lak

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Nacharova, Liudmila Igorevna. "Conventional advertising tools in the PR strategy of the social network "VKontakte"." Litera, no. 1 (January 2025): 74–84. https://doi.org/10.25136/2409-8698.2025.1.73038.

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The article is dedicated to the study of conventional promotion tools used for promoting brands in social networks in the context of increasing competition in the digital space, using the social network "VKontakte" as an example. The relevance of the topic is determined by the need to find effective approaches to promoting on social platforms in the international information market. Amid growing competition in the international media market and the increasing influence of social networks on political and social life, the methods and tools for their promotion remain insufficiently studied. The

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Inayati, Naila Nur. "Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Produk “Air-K” Pabrik AMDK K3PG Pasca Re-Branding." Jurnal Mahasiswa Manajemen 5, no. 02 (2025): 191. https://doi.org/10.30587/mahasiswamanajemen.v5i02.9671.

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Background – Re-branding is an effort made by a company to totally change or renew an existing brand to be better by not ignoring the company's initial goal of being profit-oriented. To provide information on products that have been re-branding, the company usually carries out promotions. The goal is to provide information to consumers, that the product has been changed brand by the company. Objective – The purpose of this study is to determine whether there is an influence of the promotional mix on the purchasing decision of K3PG bottled water products after making a brand change. Design / Me

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Zheng, Jiayi, Xuanying Chen, and Zhuoran Hu. "Research on the Localization Digital Marketing Strategy of McDonald's in Chinese Market." Advances in Economics, Management and Political Sciences 189, no. 1 (2025): 142–51. https://doi.org/10.54254/2754-1169/2025.bl23798.

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In the current digital era, the fast food industry in China has achieved remarkable development, and marketing strategies are crucial for the success of brands. McDonald's, as a global fast food giant, this research aims to explore the strategic mechanism and impact of McDonald's localization digital marketing in China through a comprehensive analysis. This research focuses on investigating the influence of factors such as price, advertising promotion forms, and joint promotions on its marketing effectiveness. The research adopts the method of random sampling to distribute online questionnaire

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James, William L., Henry W. Kinnucan, Stanley R. Thompson, and Hui-Shung Chang. "Commodity Advertising and Promotion." Journal of Marketing Research 30, no. 1 (1993): 118. http://dx.doi.org/10.2307/3172520.

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Hermanses, Bintang, and Widyarso Roswinanto. "Optimalisasi Strategi Promosi Digital di Era Digitalisasi: Sebuah Kajian Komprehensif pada PT Glamourix AFA Indonesia Skincare 2022-2023." Journal of Emerging Business Management and Entrepreneurship Studies 3, no. 2 (2023): 119–34. http://dx.doi.org/10.34149/jebmes.v3i2.137.

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In the digitalization era, digital promotions are crucial for companies, including the skincare industry, such as designing digital promotion programs at PT. Glamourix AFA Indonesia Skincare 2022-2023. The method used in this research is descriptive-qualitative and field research by conducting literature studies, interviews, and observations. The research results show that PT. Glamourix AFA Indonesia needs to develop a digital promotional program design to achieve product sales targets. Promotion of skincare products is carried out by creating blog content, videos, and social media activities

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Яшин, М. О. "Business promotion with video ads." Экономика и предпринимательство, no. 7(132) (October 11, 2021): 685–87. http://dx.doi.org/10.34925/eip.2021.132.7.120.

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В статье проведено исследование о том, что видеореклама при продвижении бизнеса представляет собой перспективное направление рекламной деятельности. В условиях цифровизации общества онлайн видеореклама становится основным двигателем прогресса в деятельности организации. В настоящее время интерес предпринимателей к видеорекламе в формате онлайн превысил внимание к телевизионной рекламе, которая длительное время лидировала. Сформулированы выводы о преимуществе онлайн видеорекламы для продвижения бизнеса. Исследован пример продвижения видеорекламы в социальной сети Instagram и сформулированы осно

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Trisna, Ida Ayu Trisna Wijayanthi, and Ida Bagus Amerta Kusuma. "ANALISIS BIAYA BAURAN PROMOSI TERHADAP PENDAPATAN KAMAR DI GRAND MIRAGE RESORT & THALASSO BALI." Warmadewa Management and Business Journal (WMBJ) 3, no. 1 (2021): 20–31. http://dx.doi.org/10.22225/wmbj.3.1.2021.20-31.

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Promotion is a strategy used to introduce products or services that are owned in order to increase room revenue in hotels. Grand Mirage Resort & Thalasso Bali carries out promotional activities by means of advertising, personal selling and sales promotion. However, in reality the cost of the promotional mix and room income do not go hand in hand, so the main point of this research is how the effect of the promotional mix costs on room income at Grand Mirage Resort & Thalasso Bali and the purpose of this study is to find out how the effect of the promotional mix costs in the form of adv

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Glagoleva, L. E., N. P. Zatsepilina, E. N. Kovaleva, L. S. Zatsepilina, A. B. Sandberg, and M. E. Sekhniev. "Internet promotion of market services in the field of tourism and recreation." Lizing (Leasing), no. 5 (May 1, 2021): 16–21. http://dx.doi.org/10.33920/vne-03-2111-02.

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The article reveals the possibilities of eff ective use of online promotion of market services in the fi eld of tourism and recreation. The ways of promoting a tourist product are considered. The most common methods for promoting a product by organizations in this industry include product promotion through creating their own page, electronic advertising, online promotions, direct mail, PR technologies, participation in international exhibitions and fairs on the Internet.

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Fadilla, M. F., and D. A. W. Sya’roni. "Advertising Design Influence on Promotion Strategies and Consumer Purchasing Decisions." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 6 (March 31, 2023): 527–33. http://dx.doi.org/10.34010/icobest.v4i.421.

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Advertising design influence on promotion strategies and consumer Purchasing Desiaions is a significant factor in marketing. This study employed a descriptive qualitative research method to analyze the extent of advertising design influence on promotions strategies and consumer purchasing decisions. The data collection process was conducted in two stages, which included observation to gather data from existing cases and a literature study to strengthen research results with theory and previous research. The results of the study indicated that advertising design in promotions plays a crucial ro

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Arzhanova, K. A., and A. I. Eremeeva. "Brand promotion through online advertising: current tools." Digital Sociology 7, no. 1 (2024): 32–40. http://dx.doi.org/10.26425/2658-347x-2024-7-1-32-40.

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In the conducted research, the authors describe the features of brand promotion using Internet marketing tools. The key types of online advertising and their differences are given alongside with the data on the Internet advertising market and its specifics. The purpose of the study was to determine the features of brand promotion with the help of online advertising. To achieve it, the following objectives were set: to consider the available types of online advertising; to analyse the cases of 5 Russian companies; to determine the specifics of promoting companies through advertising on the Inte

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Kopystynska, Iryna. "Advertising-information Policy of Publishing Houses in the First Decades of Ukrainian Independence." Ukrainian Information Space, no. 1 (August 22, 2018): 257–65. https://doi.org/10.31866/2616-7948.1.2018.141227.

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The article deals with the formation of advertising-information system of book promotion at the end of the XXth – the beginning of the XXIst centuries, in Ukrainian publishing houses, principal components of communication-advertising and promotion. The author also analyzed the specific features of book as goods, book market at the present-day stage, promotion methods. Information policy of publishing house is one of the important components of book marketing – complex activity aimed at explicating and meeting the requirements of potential readers. Theoretical and practica

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Park, Jung Sup, and Seok Kwon Jang. "Research on the Role of the Advertising Industry Promotion Act and Social Support Systems to Protect Small Business Owners as a Digitally Vulnerable Group." Academy of Social Welfare and Law 16, no. 1 (2025): 91–117. https://doi.org/10.35589/swlj.2026.16.1.91.

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The advertising market is continuously growing, centered on online advertising, but there is no integrated law related to the advertising industry, and the advertising law only regulates the expression of advertisements in general. Even for each item, there are only limited regulations on expression, publication method, etc., such as the regulation of the functionality of health functional foods, and there are no regulations on the overall promotion and regulation system for the advertising industry. Accordingly, the Korea Advertising Federation has been promoting the enactment of a law on the

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KOSTROMINA, Elena A. "Promotion tools of collective accommodation facilities: the marketing research results." Service plus 18, no. 1 (2024): 175–85. https://doi.org/10.5281/zenodo.10968394.

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Currently, domestic tourism is actively developing in the Russian Federation. Every year the number of collective accommodation facilities increases and competition increases, which requires systematic activities to promote the hotel product on the market. Hotels use new technologies and marketing tools for promotion. This article presents the results of a study of promotion tools used by collective means of placement. The main marketing tools are online communications such as contextual and targeted advertising, placement and advertising on online maps, banner and display advertising, SEO pro

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Nurhayati, Nurhayati, Derita Silitonga, and Budiman Purba. "THE EFFECT OF ADVERTISING AND SALES PROMOTION ON CONSUMER PURCHASE DECISIONS ON TIKTOK SHOP." Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis 4, no. 3 (2023): 98–103. http://dx.doi.org/10.46576/ijsseh.v4i3.3732.

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ABSTRACTThis research aims to identify Sales promotions are a form of direct promotion that offers customers additional incentives or value for a product. Sales promotions encompass a wide range of tools, primarily those designed to encourage a faster or stronger market response. One of the best ways to communicate with customers is through promotions. And one of the ways most often used by marketing to introduce goods to customers is advertising. Researchers used Slovin's idea as a sampling technique. Current advertising is positive but not significant to purchasing decisions. This may be due

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Damayanti, Fenny, and Sofiatiningsih Sofiatiningsih. "Promotion." Journal of Secretary and Business Administration 3, no. 1 (2019): 69. http://dx.doi.org/10.31104/jsab.v3i1.80.

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One of the issues every higher educational institution faced is how they can increase numbers of students enrolled within the institution. Competition among educational institutions struggling for the market shares has encouraged them to find an effective way to introduce their institutions. Promotion could be considered as one of the ways to introduce the product and/or services to customers. Promotion could be direct and indirectly influencing the customer’s buying decision. The purpose of this study is to know the influence of promotion toward decision to become a student of ASMTB. The othe

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Adzra, Rifda Shabrina, and Endang Iryanti. "Effectiveness of TikTok Social Media Advertising as an Online Promotion Strategy for CV Avero Indonesia." Formosa Journal of Multidisciplinary Research 3, no. 1 (2024): 13–22. http://dx.doi.org/10.55927/fjmr.v3i1.7574.

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Advertising is one way to market products in the digital era by utilizing social media as a marketing tool to expand its market reach without limits. Implementing the right online promotional strategy is very necessary to attract consumer attraction through TikTok social media. This research aims to analyze the effectiveness of TikTok social media advertising as an online promotion strategy for CV Avero Indonesia and analyze the content characteristics of TikTok @averoofficial advertising as an online promotion strategy for CV Avero Indonesia. This research is qualitative research using the li

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Rinawati, Ika, Romadlon Chotib, and Ulil Maya Sari. "Strategi Promosi Perspektif Ekonomi Islam Guna Meningkatkan Jumlah Pengunjung di Wisata Edukasi “Kampung Nanas” Desa Palaan Kabupaten Malang." Al-tsaman : Jurnal Ekonomi dan Keuangan Islam 4, no. 1 (2022): 89–99. http://dx.doi.org/10.62097/al-tsaman.v4i1.890.

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The tourist village "Kampung Nanas" which is still in the development stage requires a promotional strategy to increase the number of visitors. Promotion strategy in the perspective of Islamic economics is the right strategy because the promotion style is different from others. This study wants to provide ideas for the "Kampung Nanas" tourist village which has just been established and is trying to develop with all its limitations. The research method used is a qualitative research method with a case study approach. Data collection methods used are interviews, observation and documentation. Th

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Fong Yee Chan, Fanny. "The perceived effectiveness of overt versus covert promotions." Journal of Product & Brand Management 29, no. 3 (2019): 321–34. http://dx.doi.org/10.1108/jpbm-06-2018-1912.

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Purpose The purpose of this study contributes to literature on marketing communications by empirically contrasting the effectiveness of a new form of covert promotions (product placement in recipes) and an overt promotion (traditional advertisement). The mediating role of perceived believability of promotional materials and the moderating roles of advertising skepticism and brand awareness were examined based on a conceptual model. Design/methodology/approach A Web-based experiment with 2 (form of promotion: overt versus covert) × 2 (brand awareness: low versus high) between-subjects full fact

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Kim, Min-Seong, and Jihye Kim. "Linking marketing mix elements to passion-driven behavior toward a brand." International Journal of Contemporary Hospitality Management 30, no. 10 (2018): 3040–58. http://dx.doi.org/10.1108/ijchm-10-2017-0630.

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PurposeThis study aims to investigate the relationships among perceptions of advertising, sales promotions, brand prestige and brand love, as well as the development of passion-driven behavior among family restaurant customers. Based on the well-established framework of marketing mix elements and brand, this study proposes and tests a research model that attempts to understand the inter-relationships between the two dimensions of advertising (i.e. advertising spending and attitudes toward advertisement), two dimensions of sales promotions (i.e. monetary promotion and non-monetary promotion), b

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Korbut, Vasilisa A., and Galina G. Pavlova. "THE MAIN TOOLS AND CHANNELS FOR PROMOTING THE BRAND OF THE TERRITORY: THE LEGAL ASPECT AND PROBLEMS." Society Economy Management 9, no. 1 (2024): 21–27. http://dx.doi.org/10.47475/2618-9852-2024-9-1-21-27.

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The process of promotion is considered, as well as the use of various channels and tools. The main focus is on the study of legal aspects of the promotion of brand territory, where advertising is the main instrument. The specifi cs of advertising activity and marketing strategy when promoting brand territory are studied

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Avgustov, A. S. "Advertising in promotion of hotel services." Gostinichnoe delo (Hotel Business), no. 1 (January 20, 2024): 32–50. http://dx.doi.org/10.33920/igt-2-2401-04.

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Advertising is an important component in the sale of goods and services. For hotels and restaurants, advertising is especially important because it allows you to stand out from the many similar establishments offering similar services. The advertisement should reflect the establishment’s important competitive advantages and a unique image that would attract the client’s attention. The article reveals the role of advertising in business. It provides an overview of advertising channels and their features.

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Surya Diarta, I. Ketut. "Promotion Strategy of Borobudur World Cultural Heritage Site for International Tourists." Udayana Journal of Social Sciences and Humanities (UJoSSH) 1, no. 2 (2017): 190. http://dx.doi.org/10.24843/ujossh.2017.v01.i02.p12.

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   The poor promotion strategies of Borobudur caused the low international tourists’ arrival. Therefore, this study aimed to develop promotion strategies for the Borobudur world cultural heritage site as a tourist attraction for foreign tourists. Respondents were selected by accidental sampling of 50 tourists combined with FGD of local tourism stakeholders. Data were analyzed using descriptive qualitative method and SWOT analysis. The results showed that: (1) Strategy SO can be reached by public relations by making online publicity and using endorser to reach international co

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Koczkodaj, Paweł, Paloma Cuchi, Agata Ciuba, Elwira Gliwska, and Armando Peruga. "Point of Sale Advertising and Promotion of Cigarettes, Electronic Cigarettes, and Heated Tobacco Products in Warsaw, Poland—A Pilot Study." International Journal of Environmental Research and Public Health 18, no. 24 (2021): 13002. http://dx.doi.org/10.3390/ijerph182413002.

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Prevalence of smoking and e-cigarette use among teenagers in Poland is high. Polish law bans most advertising and promotion for cigarettes, e-cigarettes, and heated tobacco products (HTPs). This study investigates marketing for these products at points of sale (POS) near secondary schools in Warsaw, Poland, noting if the advertising and promotion were allowed under current Polish laws. All POS within 250 m radii of five selected secondary schools in each of three Warsaw districts were assessed for tobacco and e-cigarette direct advertising, inside and outside; offers of gifts or promotional di

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Goutama, Albertus Edward. "Games Advertising Vs Tv Advertising Which One Is More Effective In Building Brands?" Jurnal STEI Ekonomi 27, no. 1 (2018): 1–9. http://dx.doi.org/10.36406/jemi.v27i1.149.

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There are a many pros and cons regarding which are more effective between TV Advertising and Games Advertising in being a medium of promotion media. As we know TV Advertising and Games Advertising is widely used big companies in promoting a product as well as embed Brand Image and Brand in Mind Set society in general. This article shows a number of pentung points that make TV Advertising is superior to a number of advantages it has , Compared Games Advertising in promoting a product.

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Goutama, Albertus Edward. "Games Advertising Vs Tv Advertising Which One Is More Effective In Building Brands?" Jurnal STEI Ekonomi 27, no. 01 (2018): 1–9. http://dx.doi.org/10.36406/jemi.v27i01.149.

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There are a many pros and cons regarding which are more effective between TV Advertising and Games Advertising in being a medium of promotion media. As we know TV Advertising and Games Advertising is widely used big companies in promoting a product as well as embed Brand Image and Brand in Mind Set society in general. This article shows a number of pentung points that make TV Advertising is superior to a number of advantages it has , Compared Games Advertising in promoting a product.

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Raji, Ridwan Adetunji, Sabrina Rashid, and Sobhi Ishak. "The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention." Journal of Research in Interactive Marketing 13, no. 3 (2019): 302–30. http://dx.doi.org/10.1108/jrim-01-2018-0004.

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Purpose This study aims to answer an important question of how brand-related communications, including advertising and sales promotion contents, which are disseminated on social media platforms, can enhance positive brand image and evoke favourable behavioural intention from consumers. Design/methodology/approach This study surveys 615 consumers of automotive brands across Malaysia. The data were analysed with AMOS, which was used to specify both the measurement and structural models. The mediating effect of both hedonic and functional brand images was tested using the bootstrapping approach i

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Chandra, Ariyanto, and Meita Pragiwani. "Analysis Of The Effect Of Promotion Mix Implementation On Consumer Decisions In Using Flight Services Pt. Sriwijaya Air Rute Tanjung Karang – Jakarta." Indonesian Journal of Business, Accounting and Management 2, no. 02 (2019): 69–77. http://dx.doi.org/10.36406/ijbam.v2i02.590.

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This study is directed to determine the effect of the promotion mix, namely advertising, personal selling, sales promotion, public relations and publication and direct marketing of the decision to use Sriwijaya Air flight services. To answer the objectives set in this study, questionnaires were used as a tool to collect data relating to advertising variables, individual sales, sales promotions, public relations and publications, direct marketing and the decision to use Sriwijaya Air flight services distributed to 155 respondents of Sriwijaya Air passengers. . The collected questionnaire

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Peattie, Sue. "The Use of Sales Promotion Competitions in Social Marketing." Social Marketing Quarterly 5, no. 1 (1999): 22–33. http://dx.doi.org/10.1080/15245004.1999.9961034.

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It has been suggested that many social marketing campaigns fail because they assign advertising the primary role and fail to develop and use all of the available marketing mix tools. In addition, social advertising has to compete for the public's attention with increasingly costly and sophisticated commercial marketing campaigns. This has led to a growing interest in sates promotion techniques for social marketing. Despite the increasing use of sales promotion techniques in the commercial sector, they have never received the academic scrutiny given to advertising. These techniques have traditi

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Ulfa Fitriyani Yapan. "Analysis Of Advertising And Sales Promotion On Purchase Decisions At PT. Alfamart Lampung." Jurnal Riset Akuntansi 1, no. 3 (2023): 344–50. http://dx.doi.org/10.54066/jura-itb.v1i3.582.

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The purpose of this study was to determine how consumers' perceptions of advertising and sales promotions carried out by the company, the influence of advertising on purchasing decisions and to determine the influence of sales promotions on purchasing decisions. Research by the author is at PT. Alfamart with customer population in Lampung province. Selection of respondents as research objects related to customers of PT. Alfamart in Lampung using the Slovin method, this study got 43 respondents. Questionnaire data collection method. Data processing techniques are used to assist SmartPLS data pr

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Krishnan, Sandhya G., and Priya Sachdeva. "Brand Promotion Through Internet Advertising." Media Watch 2, no. 2 (2011): 28–30. http://dx.doi.org/10.1177/0976091120110205.

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Batchlor, Elaine, and Marianne Laouri. "Pharmaceutical Promotion, Advertising, And Consumers." Health Affairs 22, Suppl1 (2003): W3–109—W3–111. http://dx.doi.org/10.1377/hlthaff.w3.109.

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Ferdian, Yovan. "STRATEGI PROMOSI DALAM MENINGKATKAN TAMU HOTEL GRAND BARUMBAY SAMARINDA SEBERANG." Jurnal Administrasi Bisnis Fisipol Unmul 9, no. 4 (2021): 322. http://dx.doi.org/10.54144/jadbis.v9i4.6120.

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Precisely on the opposite side of Samarinda City which limits the flow of the Mahakam river, Grand Barumbay Hotel Samarinda Seberang is one of the resort hotels that has its own unique characteristics located in Samarinda Seberang. The purpose of this research is to find out and identify how the hotel promotion strategy in increasing Grand Barumbay hotel guests and what are the obstacles faced by the manager in promoting the Grand Barumbay Hotel Samarinda. This study aims to determine the hotel promotion strategy in increasing the number of guests visiting the Grand Barumbay hotel, Samarinda o

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Saffira, Linda, and Ginanjar Rahmawan. "Perilaku Penggunaan Tik Tok Sebagai Media Promosi Pebisnis." Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) 3, no. 4 (2022): 717–23. http://dx.doi.org/10.47065/ekuitas.v3i4.1451.

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This research aims to see the effect of easy to use, low cost promotion, target advertising on the decision to use Tiktok as a business promotion medium. The number of respondents used is 97 respondents, the sample technique is non-probability sampling and the method uses quantitative because business owners who use tiktok for promotion are infinite. The primary data is obtained by using a questionnaire method distributed to business owners, the data is then processed through the SPSS application. In this study, it was found that the easy to use and low cost promotion variables did not affect

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Haghsetan, Leila, Afsane Malkami, and Leila Farjoo. "Advertisement and Its Effect on attracting Artists to Participate in Theater Festivals." Journal of Management and Accounting Studies 4, no. 04 (2019): 54–60. http://dx.doi.org/10.24200/jmas.vol4iss04pp54-60.

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Executive organizations and committees usually use promotional activities to attract more artists to theater festivals; however, some organizations believe that advertising is just waste of capital. Therefore, the present study aims to investigate the effect of advertising on attracting artists to participate in theater festivals of the country and rank these advertisings. Methodology: In this research, library method is used in theoretical studies, and in field studies, a questionnaire was distributed among 259 active artists in theater field who were randomly selected from among statistical

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Sujarwo, Makmur, Sumarno Sumarno, and Tabrani Tabrani. "Implementasi Strategi Promotional Mix untuk Meningkatkan Pelanggan Pada Minimarket/ Swalayan di Kota Tegal." Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi 14, no. 2 (2022): 262–76. http://dx.doi.org/10.24905/permana.v14i2.235.

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This research aims to find out how far promotional mix strategies such as advertising, personal selling and sales promotion variables have been implemented in minimarkets / supermarkets in Tegal City so as to increase the number of customers. The sample used in this study was 231 respondents as customers spread across several minimarkets / supermarkets in Tegal City. Respondents answered questionnaire questions distributed at minimarkets / supermarkets in Tegal City. Respondents answered closed-door questions that were then processed using multiple regression tests with IBM SPSS Statitistic 22

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Megalia, Ujang Sumarwan, and Imam Teguh Saptono. "Analisis Strategi Bauran Promosi terhadap Volume Penjualan Restoran XYZ." MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah 12, no. 2 (2018): 161. http://dx.doi.org/10.29244/mikm.12.2.161-169.

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This study examines the strategic influence of promotion mix on the volume of aggregation and to know whether the marketing mix run by the Restaurant XYZ affect consumer spending. The theory used in this research is the promotion mix. The research design was conduced with a quantitative descriptive approach through an interview using quisionaire. Sampling method used is a purposive sampling technique with the number of respondents counted 200 people. In this study measure the influence caused by the promotion mix variables such as advertising, personal selling, sales promotion, public relation

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Ivanytska, Svitlana, and Anna Aheicheva. "Brand Promotion Peculiarities." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 1(80) (March 25, 2021): 82–86. http://dx.doi.org/10.26906/eir.2021.1(80).2241.

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The brand promotion peculiarities are studied. It has been determined that the process of brand promotion includes: marketing a brand name and logo, making souvenirs, placing on various media, releasing videos, layouts for advertising, announcements on the Internet and much more. Used methods to promote brands are considered, such as: advertising, personal selling, packaging, 360° campaign, brand promotion on the Internet. The ways to promote a brand have been proven to be: website building, search engine optimization, social media, live streaming, storytelling, creating valuable content, blog

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Mukhlizar, Mukhlizar. "Bauran Promosi Mempengaruhi Pengambilan Keputusan Mahasiswa Memilih Universitas Muhammadiyah Bengkulu." Journal Of Administration and Educational Management (ALIGNMENT) 4, no. 1 (2021): 56–70. http://dx.doi.org/10.31539/alignment.v4i1.2242.

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This study aims to determine advertising (X1), sales promotion (X2) personal selling (X3) publicity (X4) direct marketing (X5) partially and simultaneously have a significant effect on student decision making choosing Muhammadiyah University Bengkulu. This study uses a quantitative approach with explanatory research methods, primary data sources through questionnaires, secondary data from information publications and other sources. Questionnaires were distributed to 193 research samples from 2018-2019 students. The results showed that of the five promotion mix variables, there were three varia

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Caciulan, Larisa Ruxandra, Laura Anca Mihart, Denisa Florena Vagner, Miruna Georgiana Vodislav, Larisa Ivascu, and Matei Tamasila. ""Evaluating the Impact of Promotional Activity on Marketing"." Scientific Bulletin of the Politehnica University of Timişoara Transactions on Engineering and Management 3, no. 1 (2023): 7–13. http://dx.doi.org/10.59168/brkq4924.

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Promoting is part of the marketing mix. The promotional activity communicates the benefits of the products or actions of potential and current customers. The tools used in the promotional mix are advertising, direct marketing, sales promotion, public relations, personal sale and sponsorship. This study carries out a marketing analysis to promote products with promoters. The study is based on questionnaire research and literature research. At the end of this article is developed a conceptual framework for intercourse with the client in promoting direct communication strategies by exploiting the

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