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Relevant bibliographies by topics / Advertising, public relations

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Academic literature on the topic 'Advertising, public relations'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 January 2023

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Journal articles on the topic "Advertising, public relations"

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Ismail, Tengku Adrian, and Jamilah Haji Ahmad. "Public Relations vs. Advertising." Jurnal Komunikasi, Malaysian Journal of Communication 31, no. 2 (December 1, 2015): 117–30. http://dx.doi.org/10.17576/jkmjc-2015-3102-08.

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Block, Eleanor S. "Advertising and public relations." Communication Booknotes Quarterly 29, no. 1 (January 1998): 15–17. http://dx.doi.org/10.1080/10948009809361548.

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Newsom, Doug. "Advertising and public relations law." Public Relations Review 24, no. 4 (December 1998): 560–61. http://dx.doi.org/10.1016/s0363-8111(99)80120-9.

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Walle, Alf H. "Beyond Advertising and Public Relations:." Journal of Marketing for Higher Education 3, no. 1 (September 21, 1990): 1–4. http://dx.doi.org/10.1300/j050v03n01_01.

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Моисеева and Olga Moiseeva. "Advertising and public relations personnel training: the moral and etical aspects." Socio-Humanitarian Research and Technology 1, no. 1 (October 30, 2012): 0. http://dx.doi.org/10.12737/89.

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Harrison, S. L. "Pedagogical Ethics for Public Relations and Advertising." Journal of Mass Media Ethics 5, no. 4 (December 1990): 256–62. http://dx.doi.org/10.1207/s15327728jmme0504_4.

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Rachynska, O. "SOCIAL ADVERTISING AS A METHOD OF ESTABILISHING SUSTAINABLE PUBLIC RELATIONS." Bulletin of Taras Shevchenko National University of Kyiv. Public Administration 10, no. 1 (2018): 31–34. http://dx.doi.org/10.17721/2616-9193.2018/10-6/12.

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The purpose of the article is to study social advertising as a method of establishing sustainable social relations, the peculiarities of using social advertising tools in management and approaches to the institutionalization of social advertising. It is established that the reform of the socio-economic development management system in Ukraine requires the development of new approaches to the solution of the tasks of institutional, regulatory and informational support for social change. One of the most important conditions for the effectiveness of this process is the effectiveness of the regulatory function of the state in ensuring the success of reforms and their positive perception by society. The urgency of the study of social advertising in the context of managing social processes is also due to the fact that today the concept of a social program for the development of society is implemented in Ukraine and national projects are implemented in certain spheres of society's life. Important factors in the implementation of these processes are informing all segments of the population about different development strategies of the state and basic social values. That is why the main tools for solving these tasks should be informational (communicative) policy and social advertising. Promising research is related to the identification of main areas and types of social advertising in Ukraine, its structural elements, making features, location, skills development of advertising and marketing activities and all of this to improve the effectiveness of social advertising.

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Fedotova, Larisa N. "Advertising and Public Relations at the End of Covid." Izvestia Ural Federal University Journal Series 1. Issues in Education, Science and Culture 28, no. 2 (2022): 168–76. http://dx.doi.org/10.15826/izv1.2022.28.2.036.

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The study is based on an analysis of the state of the advertising and public relations market in Russia in 2021, which can be called the end of covid. The goal is to identify the main content trends, the location of the social advertising. Possible trends in advertising flows and, in particular, the activities of public relations structures related to the upcoming electoral cycle in the country, and, in particular, the need to work on a country study brand are discussed.

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McDonogh, Gary, and Cindy Wong. "Image Makers: Advertising, Public Relations and the Ethos of Advocacy:Image Makers: Advertising, Public Relations and the Ethos of Advocacy." American Anthropologist 105, no. 3 (September 2003): 658–59. http://dx.doi.org/10.1525/aa.2003.105.3.658.

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Charmaine Scriven, Charmaine Scriven. "Marketing public relations {MPR)." Communicare: Journal for Communication Studies in Africa 21, no. 2 (October 31, 2022): 29–41. http://dx.doi.org/10.36615/jcsa.v21i2.1820.

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This article addresses the Marketing Public Relations (MPR) concept, whose emergencecan partly be ascribed to the continuous debate regarding the respective boundariesof both the fields of public relations and marketing. The article first explains thenature of the debate and then explores the emergence and some theory of MPR. It alsoargues the position of MPR in the organisation and finally contemplates its future.This article in particular debates the current apprehension that MPR is merely productpublicity or mostly adds credibility to an organisation's product advertising efforts. Itargues that MPR can achieve much more in the organisation than scholars and theoristscurrently address, especially with regard to the establishment of long-term customerrelationships and trust.

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Dissertations / Theses on the topic "Advertising, public relations"

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Gregory, Judy. "Information design in public relations practice : how public relations practitioners talk about their work." Thesis, Queensland University of Technology, 1997. https://eprints.qut.edu.au/36306/1/36306_Digitised%20Thesis.pdf.

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Paitoonmongkon, Chanoknart. "The public relations campaign for Bangkok fashion week, Thailand." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2938.

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The purpose of this project is to apply public relations theoretical frameworks and advertising strategies to the public relations campaign for Bangkok Fashion week to increase the number of domestic participants.

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Marks, Danelle Miller. "A comparison of attitudes toward corporate advertising : corporate executives and advertising agency executives." Virtual Press, 1986. http://liblink.bsu.edu/uhtbin/catkey/474662.

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The purpose of this thesis was to examine the attitudes toward corporate advertising held by those individuals most closely associated with it: corporate and advertising agency executives. No previous research had been conducted in this particular area.An attitude scale was administered to eighty-two corporate and advertising agency executives, representing a sample from Fortune's one hundred largest corporations and the one hundred largest advertising agencies. A frequency distribution, factor analysis, and Q-study were conducted on the data collected.Findings showed the general attitude toward corporate advertising to be favorable. Two factors underlying respondent's attitudes were revealed and broadly identified as "positive value" and "negative value." Rather than viewing corporate advertising in specific terms, respondents' attitudes were factored on the basis of valence, or direction of the statements.The Q-analysis identified three types of attitude patterns existing among the respondents. Type I respondents represented large industrial manufacturers who believe corporate advertising is an effective tool for improving employee morale and recruiting new employees. Type II, consisting of advertising agencies involved in marketing to consumers, saw corporate advertising as a tool for increasing corporate awareness and creating unity among products. A conglomeration of industrial manufacturers, consumer goods manufacturers, and advertising agencies, Type III viewed corporate advertising as an effective part of a total plan, though not capable of achieving tangible objectives by itself. Type and size of firm were the only demographics which could be significantly related to the attitude patterns.These findings indicate that although differences can be found in the management function provided by corporate advertising, respondents hold similar favorable attitudes toward corporate advertising.

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Baty, Chandra. "Reapplication of Meadow's nonproduct advertising typology to 1996 nonproduct advertising." Virtual Press, 1997. http://liblink.bsu.edu/uhtbin/catkey/1045634.

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In the 1970s, oil, gas and utility companies lost the American public's trust during the energy crisis. Faced with tighter government regulation, these companies turned to nonproduct advertising as a mouthpiece for the American company.At the time, Robert Meadow created a typology for nonproduct advertising by analyzing hundreds of nonproduct ads in several publications. According to Meadow, the ten categories that he created were the areas in which companies utilized nonproduct advertising.Yet, over twenty years later, companies in the 1990s confront many problems that plagued companies in the 1970s. However, the face of business has since changed. In contrast, global competition, equal employment opportunities and downsizing were not major issues twenty-seven years ago as they are today.Since Meadow published his typology of nonproduct advertising in 1981, no other typology has been put forth in nonproduct advertising literature. No one has compared his typology to current nonproduct ads in the 1990s to determine if there is a significant difference of the categories today as compared to Meadow's categories. Nor has any researcher questioned if the priority of the categories remains the same since his study was done. In addition, what types of organizations are using nonproduct ads today?Through a content analysis of nonproduct ads in the same publications that Meadow used, a significant difference was found in nonproduct ads of the 1990s in comparison to nonproduct ads in the 1970s. While image ads remained the largest used category of nonproduct ads for Meadow and the researcher's categories, none of the other categories ranked the same.According to the ranking of the categories, this study shows that the priority of the categories has changed since Meadow did his study. Findings also show that overwhelmingly, corporations remain the heaviest users of nonproduct ads while political use runs a distant second.
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Hofmann, Karsten C. "Advertising in restrooms." PDXScholar, 1988. https://pdxscholar.library.pdx.edu/open_access_etds/3803.

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There is a common belief that the special situation one encounters in restrooms is likely to evoke negative associations between the setting and a potential product, and that these presumed associations make advertising in restrooms incompatible with the objectives of advertisers. This general proposition was questioned on theoretical grounds. It was argued that the specific situation in a restroom would be conducive to advertising goals in a number of ways. In addition, while negative associations may occur with certain kinds of products, others were hypothesized to be unaffected. In particular, the potential value of restrooms for communicating public education issues such as AIDS and Cholesterol was examined.

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Kitchen, Philip James. "The developing use of public relations in fast moving consumer goods firms." Thesis, Keele University, 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.320248.

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Ragozina, Inga Lvovna. "The Status of Public Relations in Russia." Digital Commons @ East Tennessee State University, 2007. https://dc.etsu.edu/etd/2056.

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This study explores the status of public relations in the fledgling democratic Russian Federation. The purpose was to determine: whether public relations practitioners in Russia practice Grunig and Hunt's (1984) press agentry, public information, two-way asymmetrical, and two-way symmetrical models of public relations; how public relations has contributed to the political and economic transformation in Russia; and how the former communist propaganda has affected contemporary public relations. Telephone interviews were conducted with 10 Russian public relations practitioners. The findings revealed that the 4 models of public relations are practiced in Russia; communist propaganda affected contemporary public relations; and, the field of public relations contributed to the political and economic transformation. This study adds a Russian perspective to the global theory of public relations and provides practical implications for public relations practitioners that could be the basis for further study concerning typical aspects of public relations in Russia.

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Starr, Mary Patricia. "Making public relations personal : an exploratory study of the implications of palanca and guanxi on international public relations." Scholarly Commons, 2003. https://scholarlycommons.pacific.edu/uop_etds/582.

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Largely developed as a professional occupation in the United States throughout the 20111 century, public relations now faces several changes and challenges as more American organizations venture onto the international landscape during the 21 st century. This study examined the evolution of public relations into an international practice, considering whether strategies and tactics are affected by cultural differences. The view that cultures can have an effect on the individual, communication processes and organizational practices is based on Hofstede's cultural dimensions. Palanca is a term used in Latin American societies, referring to the use of personal influence on one's behalf by relatives or friends. Guanxi, or personal connection, is a traditional practice of relationship marketing in the Chinese community. The literature review for the study examined the connection between cultural dimensions and this conceptualization of social networking in Latin America and China. The study investigated the effects of social networking on public relations practitioners in Latin America and China using a 15-item questionnaire conducted through email and telephone interviews. The analysis sought to determine how culturally-based social networking influences socialization, business practices, ethics and public relations strategies. The results for research question one indicated that palanca and guanxi were very similar in the cultural dimensions of individualism-collectivism and power distance; both are high collectivist and high power distance. They exhibited similarities related to uncertainty avoidance, though Latin America is high in uncertainty avoidance and China is medium. The two cultures differed along the dimensions of masculinity-femininity and long-term orientation. Research question two addressed business ethics related to culture. While practitioners did encounter ambiguous or unethical situations, their actions were largely dictated by the ethical standards and codes of their organizations. Research question three discussed public relations strategies and tactics. Public relations strategies were viewed as very similar to the U.S., regardless of where the respondents were based. Practitioners in both Latin America and China emphasized managing relationships as a vital component of public relations efforts. However, practitioners in China found media relations and the flow of communication to be underdeveloped in comparison to the U.S.

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Stephansen, Kari. "Diffusion of viral marketing into the world of public relations." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5715.

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Thesis (M.A.)--University of Missouri-Columbia, 2008.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on September 15, 2008) Includes bibliographical references.

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Hunter, Lawrence Crittenden. "Public Relations: Its Importance in the Public School System." TopSCHOLAR®, 1990. http://digitalcommons.wku.edu/theses/1690.

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Literature was reviewed to determine the importance of a public relations program in the public school system. Information was retrieved from various published sources, including materials from the National School Public Relations Association, professional journals, books relating to public relations and a variety of other educational reports. An analysis of the literature reveals the following components of a successful public relations program: A plan of action benefits the public relations program. Staff participants benefit the public relations program. Parent involvement is an important aspect of the public relations program. Community involvement is essential to a successful public relations program

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Books on the topic "Advertising, public relations"

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Binod, Bhattarai, and Nepal Association of Media Educators., eds. Advertising & public relations. Kathmandu: Nepal Association of Media Educators, 2002.

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Tymorek, Stan. Advertising and public relations. New York: Infobase Pub., 2009.

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Tymorek, Stan. Advertising and public relations. New York: Infobase Pub., 2010.

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Advertising and public relations. New York: Infobase Pub., 2010.

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Association of Graduate Careers Advisory Services. Advertising and public relations. [London]: Careers Services Trust, 1990.

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Osho, Sulaiman. Advertising and public relations laws. Abeokuta, Nigeria: Ess Oh Consult Publications, 2001.

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Maye, Carmen, Roy L. Moore, and Erik L. Collins. Advertising and Public Relations Law. Third edition. | New York, NY : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9781351051743.

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Jugenheimer, Donald W. Advertising and public relations research. Armonk, N.Y: M.E. Sharpe, 2010.

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Jugenheimer, Donald W. Advertising and public relations research. Armonk, N.Y: M.E. Sharpe, 2010.

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T, Farrar Ronald, and Collins Erik, eds. Advertising and public relations law. Mahwah, NJ: Erlbaum, 1998.

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Book chapters on the topic "Advertising, public relations"

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Corke, Alison. "Public relations." In Effective Advertising and PR, 62–73. London: Macmillan Education UK, 1985. http://dx.doi.org/10.1007/978-1-349-10559-5_4.

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Maitland, Angus. "Corporate Advertising." In Strategic Public Relations, 141–59. London: Palgrave Macmillan UK, 1995. http://dx.doi.org/10.1007/978-1-349-13481-6_9.

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Eggensperger, Jim, and Natalie Redcross. "Advertising Research." In Data-Driven Public Relations Research, 195–201. 1 Edition. | New York : Routledge, 2019.: Routledge, 2018. http://dx.doi.org/10.4324/9781315196688-17.

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Maye, Carmen, Roy L. Moore, and Erik L. Collins. "The First Amendment." In Advertising and Public Relations Law, 1–16. Third edition. | New York, NY : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9781351051743-1.

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Maye, Carmen, Roy L. Moore, and Erik L. Collins. "The Federal Trade Commission and Other Federal Agencies Concerned With Advertising and Public Relations Speech." In Advertising and Public Relations Law, 210–53. Third edition. | New York, NY : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9781351051743-10.

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Maye, Carmen, Roy L. Moore, and Erik L. Collins. "Other Federal and State Regulation of Commercial Speech." In Advertising and Public Relations Law, 254–69. Third edition. | New York, NY : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9781351051743-11.

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Maye, Carmen, Roy L. Moore, and Erik L. Collins. "Access to Information, Free Press/Fair Trial, Journalist Privilege." In Advertising and Public Relations Law, 270–93. Third edition. | New York, NY : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9781351051743-12.

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Maye, Carmen, Roy L. Moore, and Erik L. Collins. "The Internet and Advertising and Public Relations Speech." In Advertising and Public Relations Law, 294–317. Third edition. | New York, NY : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9781351051743-13.

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Maye, Carmen, Roy L. Moore, and Erik L. Collins. "The Development of the Commercial Speech Doctrine." In Advertising and Public Relations Law, 17–43. Third edition. | New York, NY : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9781351051743-2.

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Maye, Carmen, Roy L. Moore, and Erik L. Collins. "Defining Commercial Speech and Related Issues." In Advertising and Public Relations Law, 44–73. Third edition. | New York, NY : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9781351051743-3.

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Conference papers on the topic "Advertising, public relations"

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Fondevila-Gascón, Joan-Francesc, Eva Santana-López, Josep Rom-Rodríguez, Pedro Mir-Bernal, and Lluís Feliu-Roé. "LEARNING ADVERTISING AND PUBLIC RELATIONS: A METHODOLOGICAL CASE STUDY IN CATALONIA." In International Technology, Education and Development Conference. IATED, 2016. http://dx.doi.org/10.21125/inted.2016.0033.

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Zhao, Jian, and Qi Jia. "Research on the Coupling Relationship Between Advertising Slogans and Regional Culture in Inner Mongolia." In 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211020.327.

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Çevik Çedikçi, Tuğçe, and Gonca Yıldırım. "A Research Study on the Public Relations & Publicity and Advertising Students Accreditation Perception Within the Scope of Quality Management." In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctcspc.21/ctc21.015.

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Everything rapidly changes in economic, political, social, and cultural terms during this information and communication era. In this context, higher education institutions need to improve and renew their educationtraining systems and administrative mentalities to meet today’s and future necessities. Therefore, Total Quality Management (TQM), which is meeting the necessities of internal and external stakeholders with the participation of all employees under increasing competitive pressure, has lately started to be included in the administrative mentalities of higher education institutions. In this regard, accreditation processes become part of sustaining the quality by improving and auditing its compliance with various standards and rules. This study examined accreditation perceptions of students of the Advertising program that was in the process of accreditation, and Public Relations and Publicity Program accredited by the ILEDAK, the authorized organization in the accreditation evaluations of the communications faculties in Turkey. This study aimed to compare the accreditation perceptions of students from two different departments, one of which was accredited within the scope of TQM and the other wasn’t. Since accreditation processes in the communication faculties just started a few years ago, no manuscript was written on the perception of accreditation in this field. This study is one of the first studies conducted on Public Relations and Advertising Programs in Turkey, making it authentic and more important compared to other studies. This study was based on the data of a questionnaire performed on 261 students reached through the convenience sampling method. Accreditation perceptions of the students studying in Public Relations and Publicity program that was accredited were higher compared to students of the Advertising program that was not accredited, and surprisingly, Advertising students had higher awareness related to this subject.

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Kasianchuk, Valerie, Olena Levchuk, Svitlana Fiialka, Olha Holovko, Aelita Lytvyn, and Iryna Pobidash. "ADAPTING THE TEACHING METHODS FOR EDUCATIONAL PROGRAMS "ADVERTISING AND PUBLIC RELATIONS" AND "PUBLISHING AND EDITING" IN TIME OF CRISIS." In 15th annual International Conference of Education, Research and Innovation. IATED, 2022. http://dx.doi.org/10.21125/iceri.2022.1033.

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Vetitnev, Alexandr, Marina Kruglova, Victoria Shuvanova, and Igor Shuvanov. "Volunteer Internships as a Factor of Formation of Students' Professional Competence for the Educational Program “Advertising and Public Relations”." In Proceedings of the 2nd International Conference on Education Science and Social Development (ESSD 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/essd-19.2019.45.

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Mirabet, Sílvia Espinosa, Jordi Serra Simón, and Joaquim Majó Fernández. "Projects with added value to increase competitiveness and student satisfaction.Case study: The renewal of the BA in Advertising and Public Relations. University of Girona." In Sixth International Conference on Higher Education Advances. Valencia: Universitat Politècnica de València, 2020. http://dx.doi.org/10.4995/head20.2020.11189.

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This communication is aimed at describing the measures implemented in the new BA of Advertising and Public Relations at the moment of redefining its curricular design to make it more appealing and according to the needs of the era of the Internet.According to Universities’ guidelines there was a need to reformulate the academic curriculum. This need for change was used as an opportunity for boosting the internationalization of the studies, increasing the approach between students and professional profiles through the implementation of compulsory internships and eventually, among others, providing the BA program with added value activities which encompass master classes, circles of conferences given by top professionals, as well as specialized workshops about technologies of the Information.Keywords re-curriculum design, involving professional companies, developing optional activites, networks development, enhancing internationalisation.

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Căpraru, Mădălina. "TRADITIONAL CULTURAL CAPITAL ELEMENTS IN ADVERTISING – CASE STUDY: NAPOLACT AND COVALACT." In NORDSCI International Conference. SAIMA Consult Ltd, 2020. http://dx.doi.org/10.32008/nordsci2020/b2/v3/08.

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The advertising of Romanian brands has known a sterling `invasion` of traditional themed messages. One of the most prominent adverts belongs to the `Undelemn de la Bunica` brand, which took off in the 1998. The creators of this brand were the ones that set a trend of using traditional themed messages in the field of advertising. The communist era has forced a fake, populist traditional image to justify its political discourse. In a society fed up with such traditional populist messages, a new brand that uses the idyllic `Bunica (Grandma)` appears. `Undelemn de la Bunica` brings forth the childhood existence of the grandmother that makes food better than `mama makes it`, using only natural and trustworthy ingredients Even though the basic message was not clearly traditional, the `bunica` was closely linked to the world of the typical Romanian grandmother, with ties to traditions, rituals and, most importantly, to the rural world. `Bunica` has started a race of `authenticity` in publicity, race in which other brands like `Boromir`, `Pate Ardealul`, `Napolact`, `Covalact` and so on, entered. From the years of 2000, the national brands’ marketing messages have begun to introduce new and more complex traditional symbols in their communication strategies. Good examples of such elements are the usage of the collocations `tradițional (traditional)`, `ca la țară (from the rural village)’, of images or symbols from the local folklore ornamentics, of brand characters which `conjure` tradition. The main purpose of this paper is to identify the relations between traditional cultural capital elements, the brand’s communication efforts and the receiving public. For the research conducted in this article, two local dairy brands, with tradition in Romania, have been chosen. The data analyzed is collected from secondary sources.

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Zakrizevska-Belogrudova, Maija, and Renāte Linuza. "Supervision as Support Opportunity in Adaptation of New Employees during Covid-19 Emergency." In 15th International Scientific Conference "Rural Environment. Education. Personality. (REEP)". Latvia University of Life Sciences and Technologies. Faculty of Engineering. Institute of Education and Home Economics, 2022. http://dx.doi.org/10.22616/reep.2022.15.029.

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The research aim is to find out whether the adaptation of new employees is affected by the rapid transition to remote work due to the Covid-19 emergency and to find out is there a need for consultative support for new employees during this time. The study included a two-part survey assessing the adaptation of new employees and the need for consultative support. The survey of new employees included 94 respondents from various industries, who worked in their workplace for less than a month to an average of one year. Respondents were from transport and logistics, marketing, advertising and public relations, education and other fields working in the office or administrative sector which is most exposed to remote work. Summarizing the results of the study, it was concluded that there are no statistically significant differences between the self-assessment of adaptation of new employees and on-site or remote work. However, there were statistically significant differences between remote work and the need for consultative support. The impact of the remote work on the adaptation process in this study appeared as a partial influencing factor. The purpose of this study is to identify the general changes that emerged during the Covid-19 emergency situation and make a basis for further research.

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Reports on the topic "Advertising, public relations"

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García Carballo, Carlos. Mensajes con fines publicitarios que tornan en Relaciones Públicas en las redes sociales: el caso de Starbucks España y Cash Converters España. The messages for advertising purposes which turn in Public Relations in social networks: the case of Starbucks and Cash Converters in Spain. Revista Internacional de Relaciones Públicas, December 2012. http://dx.doi.org/10.5783/rirp-4-2012-07-145-172.

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