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Journal articles on the topic 'Advertising, public relations'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 January 2023

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1

Ismail, Tengku Adrian, and Jamilah Haji Ahmad. "Public Relations vs. Advertising." Jurnal Komunikasi, Malaysian Journal of Communication 31, no. 2 (December 1, 2015): 117–30. http://dx.doi.org/10.17576/jkmjc-2015-3102-08.

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2

Block, Eleanor S. "Advertising and public relations." Communication Booknotes Quarterly 29, no. 1 (January 1998): 15–17. http://dx.doi.org/10.1080/10948009809361548.

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3

Newsom, Doug. "Advertising and public relations law." Public Relations Review 24, no. 4 (December 1998): 560–61. http://dx.doi.org/10.1016/s0363-8111(99)80120-9.

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4

Walle, Alf H. "Beyond Advertising and Public Relations:." Journal of Marketing for Higher Education 3, no. 1 (September 21, 1990): 1–4. http://dx.doi.org/10.1300/j050v03n01_01.

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5

Моисеева and Olga Moiseeva. "Advertising and public relations personnel training: the moral and etical aspects." Socio-Humanitarian Research and Technology 1, no. 1 (October 30, 2012): 0. http://dx.doi.org/10.12737/89.

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Harrison, S. L. "Pedagogical Ethics for Public Relations and Advertising." Journal of Mass Media Ethics 5, no. 4 (December 1990): 256–62. http://dx.doi.org/10.1207/s15327728jmme0504_4.

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7

Rachynska, O. "SOCIAL ADVERTISING AS A METHOD OF ESTABILISHING SUSTAINABLE PUBLIC RELATIONS." Bulletin of Taras Shevchenko National University of Kyiv. Public Administration 10, no. 1 (2018): 31–34. http://dx.doi.org/10.17721/2616-9193.2018/10-6/12.

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The purpose of the article is to study social advertising as a method of establishing sustainable social relations, the peculiarities of using social advertising tools in management and approaches to the institutionalization of social advertising. It is established that the reform of the socio-economic development management system in Ukraine requires the development of new approaches to the solution of the tasks of institutional, regulatory and informational support for social change. One of the most important conditions for the effectiveness of this process is the effectiveness of the regulatory function of the state in ensuring the success of reforms and their positive perception by society. The urgency of the study of social advertising in the context of managing social processes is also due to the fact that today the concept of a social program for the development of society is implemented in Ukraine and national projects are implemented in certain spheres of society's life. Important factors in the implementation of these processes are informing all segments of the population about different development strategies of the state and basic social values. That is why the main tools for solving these tasks should be informational (communicative) policy and social advertising. Promising research is related to the identification of main areas and types of social advertising in Ukraine, its structural elements, making features, location, skills development of advertising and marketing activities and all of this to improve the effectiveness of social advertising.

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Fedotova, Larisa N. "Advertising and Public Relations at the End of Covid." Izvestia Ural Federal University Journal Series 1. Issues in Education, Science and Culture 28, no. 2 (2022): 168–76. http://dx.doi.org/10.15826/izv1.2022.28.2.036.

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The study is based on an analysis of the state of the advertising and public relations market in Russia in 2021, which can be called the end of covid. The goal is to identify the main content trends, the location of the social advertising. Possible trends in advertising flows and, in particular, the activities of public relations structures related to the upcoming electoral cycle in the country, and, in particular, the need to work on a country study brand are discussed.

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McDonogh, Gary, and Cindy Wong. "Image Makers: Advertising, Public Relations and the Ethos of Advocacy:Image Makers: Advertising, Public Relations and the Ethos of Advocacy." American Anthropologist 105, no. 3 (September 2003): 658–59. http://dx.doi.org/10.1525/aa.2003.105.3.658.

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Charmaine Scriven, Charmaine Scriven. "Marketing public relations {MPR)." Communicare: Journal for Communication Studies in Africa 21, no. 2 (October 31, 2022): 29–41. http://dx.doi.org/10.36615/jcsa.v21i2.1820.

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This article addresses the Marketing Public Relations (MPR) concept, whose emergencecan partly be ascribed to the continuous debate regarding the respective boundariesof both the fields of public relations and marketing. The article first explains thenature of the debate and then explores the emergence and some theory of MPR. It alsoargues the position of MPR in the organisation and finally contemplates its future.This article in particular debates the current apprehension that MPR is merely productpublicity or mostly adds credibility to an organisation's product advertising efforts. Itargues that MPR can achieve much more in the organisation than scholars and theoristscurrently address, especially with regard to the establishment of long-term customerrelationships and trust.

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Sweetser, Kaye D., Sun Joo (Grace) Ahn, Guy J. Golan, and Asaf Hochman. "Native Advertising as a New Public Relations Tactic." American Behavioral Scientist 60, no. 12 (July 28, 2016): 1442–57. http://dx.doi.org/10.1177/0002764216660138.

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TSYLIURYK, Tetiana. "TEXT-IMAGE RELATIONS IN TRADITIONAL AND POSTMODERN PUBLIC SERVICE ADVERTISING (BASED ON ENGLISH PSA ON COVID-19)." Folia Philologica, no. 1 (2021): 70–77. http://dx.doi.org/10.17721/folia.philologica/2021/1/8.

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The article is dedicated to the analysis of text-image relations as of two different semiotic modes within the framework of multimodal studies in the traditional and postmodern English public service advertising (PSA) on COVID-19. The tendency towards image-centricity and linguistic compression in the design of ads has influenced intermodal cohesion in PSA posters. Traditional PSA is advertising based on explicit cohesive ties and semantic redundancy. Intermodal cohesion in traditional PSA builds on hierarchical relations of elaboration and linear relations of illustration. Postmodern PSA is a semiotically minimalistic verbal-visual unity, multimodal small-format text with clearly expressed semantics and symbolism. Postmodern PSA offers ambiguous and minimalistic unity of verbal and visual signs that is, at first sight, incongruent, incoherent. The recipient establishes intermodal cohesion through intersemiotic inferences. Intermodal cohesion in postmodern visual-centric PSA is built mainly on the relations of extension or spatial-temporal / causal enhancement, as they lead to incongruency and multimodal tension, which intrigue the recipient and involve them more actively in the process of decoding of the advertising’s message. On the spatial syntax level, linear relations of anchorage or alteration are characteristic for postmodern PSA. On the rhetorical-logical level, relations based on coincidental allusive ties predominate in postmodern PSA. Postmodern advertising is less directive and explicit than traditional advertising, opting for a less direct communication style. The specific nature of postmodern image-centric PSA is predetermined by multimodal and rhetorical complexity, semantic ambiguity, incongruity, and pragmatic under-specification. Interpretation of multimodal PSA texts depends on denotative and connotative meanings of the visual and verbal components, recipient’s general and culture-specific knowledge, and peculiarities of PSA discourse. The theoretical and methodological framework of the study combines works on multimodality and text-image relations (J. Bateman, G. Kress & T. van Leeuwen, H. Stöckl, H. Caple, R. Martinec & A. Salway, L. Makaruk, V. Yefymenko), as well as on advertising discourse (H. Stöckl, S. Gieszinger, S. Molnar, S. Bulmer & M. Buchanan-Oliver).

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Ediyanto, Ediyanto. "PENGARUH STRATEGI KOMUNIKASI PEMASARAN TERPADU TERHADAP KUNJUNGAN WISATAWAN DOMENSTIK PADA EKOWISATA TAMAN NASIONAL BALURAN DI KABUPATEN SITUBONDO." CERMIN: Jurnal Penelitian 2, no. 1 (July 26, 2018): 52. http://dx.doi.org/10.36841/cermin_unars.v2i1.231.

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This Research aims to describe the effect of an integrated marketing communication strategy consisting of variables of Direct Marketing, Sales Promotion, Public Relations, Personal Sales, and Advertising as Independent variables (X) of Domestic tourist interest as dependent variable (Y). This Research used primary data in the form of questionnaires distributed to 100 respondents using probability sampling technique with equation model Multiple Linear Regression Analysis SPSS 22.0. The results showed that Fcount was 41,672> Ftable of 2,368, so simultaneously variables of direct marketing, sales promotion, public relations, personal sales, and advertising proved to have a positive and significant effect on domestic tourist interest. Regression coefficients for direct marketing are 0.181, sales promotions 0.155, public relations 0.182, personal sales 0.148 and advertising 0.249, with a significance level of 95%, of all factors have a positive influence on the interest of domestic tourists to visit Baluran national park tourist sites, but the dominant influence is the advertising factor. The result of coefficient of determination doubled by 0,673, this mean 67,3% variation of change of tourist interest can be explained by direct marketing variable, sales promotion, public relation, personal selling, and advertisement while the rest equal to 32,7% caused by other factor.

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Kankam, George. "Are Public Relation Strategies Useful for Ghanaian Public Universities: An Exploratory Inquiry on the University of Education, Winneba in Ghana." Archives of Business Research 10, no. 7 (July 25, 2022): 66–78. http://dx.doi.org/10.14738/abr.107.12317.

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Universities in the twenty-first century must use successful public relations methods to communicate with both external and internal audiences. Ghana's public universities are dedicated to change, which necessitates the creation of public relations techniques to increase student enrolment. The exploratory inquiry was used in this study. The consequences of public relations tactics on public relations strategies at Ghanaian public universities are examined in this paper. Based on the existing literature, it is concluded that public universities use a variety of marketing public relations strategies to increase student enrollment, including television advertising, radio advertising and web page information. However, there is still room for improvement, and practical recommendations are made.

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Fezchenko, Larisa G. "Editing as part of an advertising and public relations curriculum." Век информации (сетевое издание) 5, no. 4 (November 30, 2021): 91–100. http://dx.doi.org/10.33941/age-info.com54(17)8.

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The general philological discipline, Editing, has been part of a journalism curriculum since the middle of the last century. There are leading experts and practice-proven methods of teaching editing to journalism students. In his publication, the author argues for including editorial competencies training in the curriculum of a bachelor’s degree in advertising and public relations. The study draws on the Federal State Educational Standard of Higher Education and the syllabus of the academic discipline. It takes into account market conditions (professional competition, high demands on the part of consumers for the quality of media communications) and the staffing and methodological support for teaching editing in applied communications at St. Petersburg University. The discipline, Editing in Advertising and Public Relations, is focused on an activity-based approach in training specialists in applied communications. Drawing on educational and methodological literature, instruction follows a developed methodology for editorial work with advertising and PR texts.

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16

Pakozdi, Ivan, Mario Petrović, and Adrian Beljo. "Native Advertising: Evolving Marketing or Public Relations Promotional Tool." Communication Management Review 1, no. 2 (December 2016): 24–41. http://dx.doi.org/10.22522/cmr20160216.

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17

Morris, Pamela K. "Team Teaching of Creative Advertising and Public Relations Courses." Journal of Advertising Education 20, no. 1-2 (August 2016): 44–53. http://dx.doi.org/10.1177/10980482160201-205.

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18

Johnson, Keith F., and Billy I. Ross. "Advertising and Public Relations Education: A Five-Year Review." Journalism & Mass Communication Educator 55, no. 1 (March 2000): 66–72. http://dx.doi.org/10.1177/107769580005500107.

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19

Nakajima, Nina. "Green Advertising and Green Public Relations as Integration Propaganda." Bulletin of Science, Technology & Society 21, no. 5 (October 2001): 334–48. http://dx.doi.org/10.1177/027046760102100502.

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20

Kairupan, Daniel Joel Immanuel, and Olivia Ayu Yovanda. "PENGARUH PUBLIC RELATION, ADVERTISING, DAN WORD OF MOUTH TERHADAP BRAND AWARENESS PRODUK UMKM: STUDI KASUS PADA TOKO X CAKE AND BAKERY." Jurnal Riset Manajemen dan Bisnis 16, no. 1 (July 9, 2021): 1. http://dx.doi.org/10.21460/jrmb.2021.161.367.

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ABSTRAK Pemasaran merupakan sebuah aktivitas yang telah biasa terjadi dalam perusahaan untuk menciptakan, mengkomunikasikan, menyampaikan serta menawarkan produk atau jasa yang bernilai kepada konsumen. Untuk mendapatakan perhatian dari konsumen, perlu adanya strategi pemasaran dari perusahaan yang dapat menggambarkan tingkat kesadaran konsumen terhadap produk yang ditawarkan atau brand awareness. Brand awareness merupakan suatu sikap positif yang diberikan masyarakat kepada perusahaan. Brand awareness dipengaruhi oleh beberapa faktor, antara lain public relation, advertising, dan word of mouth. Perusahaan perlu memperhatikan faktor-faktor yang mempengaruhi brand awareness sehingga awareness yang dihasilkan tinggi. Penelitian ini bertujuan untuk mengetahui sekaligus menjelaskan pengaruh public relation, advertising, dan word of mouth terhadap brand awareness di Toko X Cake and Bakery. Penulis memilih perusahaan ini dikarenakan perusahaan tersebut saat ini memiliki permasalahan pada penguatan brand awareness. Jumlah sampel yang digunakan adalah sebanyak 160 responden yang terdiri dari pelanggan Toko X maupun yang bukan pelanggan. Pengumpulan data dilakukan dengan cara menyebarkan kuesioner secara online. Teknik analisis yang digunakan yaitu analisis regresi linear berganda. Metode pengujian hipotesis menggunakan alat bantu program SPSS v26.0. Setiap variabel yang diuji telah valid dan reliabel, serta telah layak secara model menurut uji asumsi klasik. Hasil penelitian menunjukkan bahwa variabel public relation, advertising, dan word of mouth berpengaruh positif dan signifikan terhadap brand awareness.Kata kunci: public relation, advertising, word of mouth, brand awareness ABSTRACT Marketing is an activity that is common in companies to create, communicate, deliver and offer products or services of value to consumers. To get the attention of consumers, it is necessary to have a marketing strategy from the company that can describe the level of consumer awareness of the products offered or brand awareness. Brand awareness is a positive attitude given by the community to the company. Brand awareness is influenced by several factors, including public relations, advertising, and word of mouth. Companies need to pay attention to the factors that affect brand awareness so that the awareness generated is high. This study aims to determine as well as explain the influence of public relations, advertising, and word of mouth on brand awareness at X Cake and Bakery Stores. The author chose this company because the company currently has problems in strengthening brand awareness. The number of samples used were 160 respondents consisting of customers of Store X and non-customers. Data was collected by distributing online questionnaires. The analysis technique used is multiple linear regression analysis. The hypothesis testing method uses the SPSS v26.0 program tool. Each variable tested was valid and reliable, and was modelly feasible according to the classical assumption test. The results showed that the variables of public relations, advertising, and word of mouth had a positive and significant effect on brand awareness.Kata kunci: public relation, advertising, word of mouth, brand awareness

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21

Lopez-del-Castillo-Wilderbeek, Francisco Leslie. "El retorno de la inversión en las relaciones públicas, una revisión bibliográfica." Las Relaciones Públicas en el nuevo milenio: retos y oportunidades 10, no. 20 (December 22, 2020): 71–90. http://dx.doi.org/10.5783/rirp-20-2020-05-71-90.

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This research has carried out a systematized bibliographic review to analyze how the return on investment (ROI) in communication, and specifically in public relations, has been theoretically treated. The financial measurement of communication outcomes represents a topic of great interest for the academic community because organizations need to know the real results of their communication efforts. At the same time, economic measurement turns out to be a variable that can be understood by the management of the organizations and allows them to know where the money is being spent. However, despite more than forty years of theoretical work, a homogeneous nor globally accepted solution has not yet been achieved. The bibliographical study of the return on investment in communication, and especially in public relations, shows the difficulty of turning the success of the activity of public relations professionals into money. On the one hand, there is no doubt that the ROI is directly related to financial data; on the other hand, in communication it is usual to introduce non-economic values to evaluate the results achieved. The bibliographical results indicate in the first instance that, on a quantitative level, the economic aspect is predominant in the calculation of the ROI (96.3%). In this context measurement by equivalence in advertising (AVE) is an economic model as used by professionals as it is rejected by researchers. It is based on comparing the cost of a presence in the media with the equivalent cost if it were advertising. Nevertheless, this model is criticized for the differences between advertising (a completely controlled message) and publicity (a message that is altered by the media). However, taking the previous works about the subject, it can be said that the evaluation of public relations actions can be dealt with from the perspective of opportunity cost: the loss of other alternatives when one alternative is chosen. In this way, the evaluation of the cost of a traditional advertising action can be compared with the cost of other options available to public relations professionals. For example, native advertising is a resource of public relations teams whose cost can easily be compared to traditional advertising. Native advertising is a paid promotion that matches the audience's consumption and contains information of interest to the advertiser. Hence opinions that reject the advertising equivalence measurement (AVE) are not justified when the product generated by public relations has the characteristics of native advertising because in both cases (advertising vs. native advertising) the professional can exactly compare the investment made with one instead of the other.

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NGUYỄN THỊ MAI, TRANG. "Building Brand Commitment Through Brand Passion." Journal of Asian Business and Economic Studies 217 (July 1, 2013): 120–28. http://dx.doi.org/10.24311/jabes/2013.217.02.

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This study examines the effect of brand commitment on brand passion. It also investigates the role of some selected promotion-mix elements (i.e., advertising and public relations) in brand passion. A model depicting these relationships was tested with a sample of 386 consumers in HCMC, Vietnam. The results show that attitudes toward advertising and public relations have positive impacts on brand passion, and subsequently brand passion is a key factor influencing brand commitment. These findings imply that a firm is able to enhance brand passion through advertising and public relations. In so doing, the firm will enjoy the benefit created by committed consumers of its brands.

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Yulianti, Indri, and Muhammad Demsi Dupri. "Pengaruh Periklanan, Kualitas Pelayanan, Jaminan Rasa Aman Dan Hubungan Masyarakat Terhadap Minat Menabung Nasabah Bmt Assyafiiyah Di Kota Gajah Lampung Tengah." Jurnal Manajemen DIVERSIFIKASI 1, no. 4 (September 9, 2021): 945–53. http://dx.doi.org/10.24127/diversifikasi.v1i4.1004.

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This study aims to determine the effect of advertising, service quality, guarantee of security and public relations on the saving interest of customers of BMT Assyafiiyah in Gajah City, Central Lampung. Data obtained from the questionnaire. The data analysis of this research was carried out using the Instrument Requirements Test, the analysis requirements testing for regression (Cross Section) and hypothesis testing. The results of this study indicate that advertising, quality of service, assurance of security and public relations together have an effect on customers' interest in saving at BMT Assyafiiyah Gajah City, Central Lampung. Keywords: Advertising, Service Quality, Security Assurance, Public Relations, Interest in Saving

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Moody, Reginald Ford. "Integrating Public Relations with Advertising: An Exercise for Students in the College Public Relations Campaigns Course." Communication Teacher 26, no. 4 (October 2012): 203–6. http://dx.doi.org/10.1080/17404622.2012.668201.

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Селезнева and Larisa Selezneva. "Public Relations in the Information-Communication Area." Modern Communication Studies 3, no. 2 (April 10, 2014): 24–29. http://dx.doi.org/10.12737/3447.

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The article deals public relations in the information-communication area. The author analyzes the PR-discourse as a type of institutional discourse, shows its backbone features: purpose, the recipient, the sender, the functions. The author pays special attention to the subject-object space PRdiscourse, gives a classification of the subject space, shows the different types of the destination. To determine the boundaries of public relations the author analyses different points of view on the ratio of public relations, advertising and propaganda. The author shows four models of PR and their priorities and goals.

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Bryukhanova, Halyna. "Analysis of Basic Education Concepts in Ukraine and Canada (in the Field “Advertising and Public Relations”)." Educational Challenges 27, no. 1 (April 4, 2022): 47–56. http://dx.doi.org/10.34142/2709-7986.2022.27.1.04.

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The aim of the article is to conduct a comparative analysis of basic research concepts in the Ukrainian and Canadian scientific space related to the concepts that characterize the general context of professional training, in particular in the field of advertising and public relations. The research methodology is based on general scientific and terminological methods, the comparative method. As a result, the comparison of the basic research concepts in the Ukrainian and Canadian scientific space are considered, namely, education, professional education, vocational education, continuing education, lifelong learning, competence, profession, trade, professional training, professional competence, advertising education, integral competence of a specialist in advertising and public relations, general competencies of a specialist in advertising and public relations, etc. The results of the research, first of all, can be used in systematization of the accumulated scientific knowledge in the field, synthesis and generalization of scientific achievements of the field, ensuring the successful application of scientific achievements in practice. Conclusions. The comparative analysis of basic research concepts in Ukraine and Canada that characterize the general context of professional training, in particular, in the field of advertising and public relations is done. The experience can be taken into account when reforming education in Ukraine and Canada.

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McGovern, Charles, Robert Jackall, and Janice M. Hirota. "Image Makers: Advertising, Public Relations, and the Ethos of Advocacy." Journal of American History 88, no. 3 (December 2001): 1145. http://dx.doi.org/10.2307/2700522.

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Horbenko, Halyna. "PRACTICE-ORIENTED LEARNING OF BACHELORS OF ADVERTISING AND PUBLIC RELATIONS." Continuing Professional Education: Theory and Practice, no. 4 (2015): 64–69. http://dx.doi.org/10.28925/1609-8595.2015.4.6469.

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Pope, Daniel, Robert Jackall, and Janice M. Hirota. "Image Makers: Advertising, Public Relations, and the Ethos of Advocacy." Contemporary Sociology 31, no. 2 (March 2002): 161. http://dx.doi.org/10.2307/3089493.

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Valitova, N. R., A. D. Pautov, and L. G. Pushkarevа. "STUDYING TERMINOLOGY ON THE EXAMPLE OF ADVERTISING AND PUBLIC RELATIONS." Science of the Person: Humanitarian Researches 3, no. 33 (September 2018): 42–48. http://dx.doi.org/10.17238/issn1998-5320.2018.33.42.

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Roth-Cohen, Osnat, and Clila Magen. "Advertising and public relations in Israel: an integrated historiography approach." Israel Affairs 23, no. 4 (June 19, 2017): 690–714. http://dx.doi.org/10.1080/13537121.2017.1333729.

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Johnson, Keith, and Billy I. Ross. "Advertising, Public Relations Degrees and Enrollment Continues Overall Growth Patterns." Journal of Advertising Education 3, no. 2 (November 1999): 47–51. http://dx.doi.org/10.1177/109804829900300209.

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Griffin, W. Glenn, and Yorgo Pasadeos. "The Impact of IMC on Advertising and Public Relations Education." Journalism & Mass Communication Educator 53, no. 2 (June 1998): 4–18. http://dx.doi.org/10.1177/107769589805300201.

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TERSKIKH, Marina V., and Anastasiya V. KORABLEVA. "Specifics of advertising tools and public relations in the dairy products promotion." SOCIAL AND ECONOMIC PHENOMENA AND PROCESSES, no. 2 (2020): 37–45. http://dx.doi.org/10.20310/1819-8813-2020-15-2(109)-37-45.

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We considered a set of tools for advertising and public relations, which is used in the promotion of dairy products of the “Nutrient Mix Center” (Omsk). We noted that due to the high competition prevailing in the market, enterprises producing dairy products are increasingly resorting to new forms of promotion, among which cobranding, cross-marketing, etc. Dairy producers do not only constantly improve their products, create innovative products aimed at improving the body, set trends that correspond to the desire of consumers for a healthy lifestyle, etc., but also form the image of socially responsible companies. Thus, the organization under consideration sponsors sporting events, participates in collaborations with sports schools, fitness clubs, conducts health lessons in schools in order to form the image of a producer of natural, healthy products. Thus, the Center for Nutrient Mixtures uses a whole range of tools for positioning and promoting its products: traditional media advertising, targeted advertising on social networks, sponsorship, sales promotion tools (tasting, events with competitive mechanics), holding special events, etc.

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Koch, Thomas, Magdalena Obermaier, and Claudia Riesmeyer. "Powered by public relations? Mutual perceptions of PR practitioners’ bases of power over journalism." Journalism 21, no. 10 (September 17, 2017): 1573–89. http://dx.doi.org/10.1177/1464884917726421.

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Public relations practitioners depend on journalists to report information, and journalists count on public relations practitioners to provide information. This mutual dependence gives the two parties a degree of power over each other that can be wielded if certain resources are available. However, there are many unanswered questions about how public relations exerts power over journalists and how these influence attempts may affect news coverage. We differentiate six bases of power that public relations practitioners may use to influence journalists. To test the use of these bases of power, we conducted a quantitative survey among German journalists and public relations practitioners. Our results show that while public relations practitioners perceive themselves as exerting influence by providing information and maintaining good relationships, journalists state that public relations practitioners exert influence by putting pressure on journalists or by buying advertising space. Also, purchasing advertising space (reward power) and maintaining good contacts (expert power) account for the largest proportion of variance.

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Phan, Seamus C. C. "An Alternative PR Measurement through Localised Reach Value." International Journal for Research in Applied Science and Engineering Technology 9, no. 10 (October 31, 2021): 949–57. http://dx.doi.org/10.22214/ijraset.2021.38553.

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Abstract: The author discusses the antiquated and inaccurate attribution of advertising value equivalence (AVE) in traditional or dated measurements of what public relations (PR) practitioners and clients alike adopted for media coverage in relation to marketing expenditures. The author outlines recent trends in media coverage measurements, and proposes a more equitable and holistic measurement for such media coverage, coined by the author as Localised Reach Value. Keywords: Measurement, statistics, analysis, data, public relations, marketing

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Budiherwanto, Iwan, Tri Wahyudi, and Rudy Pramudyanto. "Destination or Decision Caused by Promotional Mix." International Journal of Human Resource Studies 9, no. 1 (January 15, 2019): 118. http://dx.doi.org/10.5296/ijhrs.v9i1.13980.

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This study aims to analyze the media advertising, individual sales, sales promotions and public relations to the decision to stay at the hotel. The population and sample are hotel visitors, the census sampling technique used to determine 70 respondents. This type of research is descriptive exploratory using primary and secondary data. The results of this study are advertising media, individual sales, sales promotions and public relations contributing to increasing hotel visitors.

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Adhikara, Cooky Tri, and Sindy Kusuma Nurparamesti. "Brand Revitalization: Penciptaan Brand Image Produk Green Sands Bebas Alkohol melalui Marketing Communication (Advertising dan Public Relation) pada PT Multi Bintang Indonesia Tb." Binus Business Review 2, no. 1 (May 30, 2011): 307. http://dx.doi.org/10.21512/bbr.v2i1.1138.

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PT Multi Bintang Indonesia is a beverages production company, and one of its products are Green Sands. In early 2002, Green Sands revitalize to Green Sands Alcohol-Free and communicated through several promotional tools, including advertising and public relations. This study examines what brand image embedded on the consumers, and what is the level of influence of advertising and public relations toward the creation of brand image of products Green Sands Alcohol-Free. The research methods used in this study is test Cochran, multiple regression, and cobwebs. The result, brand image that is embedded in consumer brand is cool and trendy and unique and refreshing taste. Advertising and public relations by creating a brand image is only 7.2%, the rest from other factors. Brand image is embedded in the customers had not yet reached the desired scale of the company.

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Robinson, Daniel J. "Cigarette Marketing and Smoking Culture in 1930s Canada." Journal of the Canadian Historical Association 25, no. 1 (August 28, 2015): 63–105. http://dx.doi.org/10.7202/1032799ar.

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This paper examines political-economic, cultural, and marketing changes during the 1930s that solidified the domestic tobacco industry and cigarette smoking as a socially normative practice. During this decade, farm production of cigarette tobacco grew exponentially in southern Ontario, as did cigarette manufacturing operations, mostly in Montréal. Cigarette marketing and advertising were prolific, as evidenced by the bevy of premium promotions, gift rebates, sports sponsorships, and athlete and celebrity testimonial advertising. Women, for the first time, were routinely targeted by cigarette advertising, and their entry into the ranks of “legitimate” smokers proved a watershed for tobacco manufacturers. Two specific developments further boosted the long-term viability of the cigarette industry. First, Canada’s dominant tobacco firm, Imperial Tobacco, spent heavily on public relations advertising to overcome public criticism of its cut-throat merchandising practices. Second, menthol and filtered cigarettes first appeared in the 1930s, ads for which reassured smokers worried about sore throats and persistent coughs. Long before the tobacco industry’s massive public relations response in the 1950s to the “cancer scare” (which included the heavy promotion of filtered brands as “safer” cigarettes), Imperial Tobacco, among others, was versed in issue-management public relations and forms of cigarette “health marketing.”

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Pps, Jurnalpps, and Ahmad Latif. "PENGARUH BAURAN PROMOSI (PROMOTION MIX) TERHADAP KEPUTUSAN PEMILIHAN LEMBAGA PENDIDIKAN BAHASA INGGRIS INTERNATIONAL LANGUAGE FOUNDATION (ILF) DI LAMONGAN." Jurnal Manajerial Bisnis 3, no. 2 (February 5, 2020): 90–105. http://dx.doi.org/10.37504/jmb.v3i2.238.

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ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh bauran promosi yaitu Advertising, Sales Promotion, Personal Selling, Public Relation, Direct Marketing terhadap keputusan pemilihan pada Lembaga Pendidikan Bahasa Inggris International Language Foundation (ILF) Lamongan. Dalam penelitian ini, populasinya adalah seluruh orang tua siswa yang masih aktif belajar di ILF Lamongan. Jumlah sampel 57 orang. Kuesioner digunakan pada penelitian ini sebagai Teknik pengambilan data. Jumlah pernyataan dalam kuesioner sebanyak 31 dengan menggunakan skala Likert. Waktu penelitian diadakan dalam rentang bulan Februari 2018 ÔÇô Mei 2019. Penelitian ini menggunakan analisis regresi berganda dengan uji validitas dan uji reliabilitas pada setiap pernyataan. Uji hipotesis diterapkan pada penelitian ini dengan uji F, uji t, koefisien korelasi, koefisien determinasi. Uji asumsi klasik pada penelitian ini diterapkan dengan menggunakan uji multikolinieritas, uji heteroskedastisitas, uji normalitas, dan uji linieritas. Hasil dari penelitian ini adalah variabel Sales Promotion berpengaruh secara signifikan terhadap keputusan pemilihan Lembaga Pendidikan Bahasa Inggris ILF Lamongan. Sedangkan variabel Advertising, Personal Selling, Public Relations dan Direct Marketing tidak berpengaruh secara signifikan terdahap keputusan Lembaga Pendidikan Bahasa Inggris ILF Lamongan. Kata kunci: advertising, sales promotion, personal selling, public relations, direct marketing, keputusan pemilihan

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Arzhanova, K. A., and G. V. Dovzhik. "Specifics of perception of images of professions in advertising and public relations." Vestnik Universiteta, no. 10 (December 11, 2020): 157–62. http://dx.doi.org/10.26425/1816-4277-2020-10-157-162.

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The article сonsiders the peculiarities of perception of public relations and advertising specialists ‘ images by future representatives of these professions. The paper presents the results of a study to identify the Delta perception of images of specialties from students in the field of “Public Relations and Advertising”. For the cumulative assessment of image perception, the method of private semantic differential was applied, using the original scale of perception of the above-mentioned professions developed by the authors. As a result of the research, the distribution profiles of the average values of independent variables were analysed and the specifics of the perception of specialties was revealed. The obtained data can be used to correct these images, as well as formulate recommendations for their improvement.

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Hana Aulia Soleha and Prihartono Aksan Halim. "Pengaruh Bauran Promosi terhadap keputusan Pelanggan Menggunakan jasa PT. Pos Indonesia Cabang Soreang." Jurnal E-Bis (Ekonomi-Bisnis) 5, no. 2 (October 23, 2021): 439–48. http://dx.doi.org/10.37339/e-bis.v5i2.683.

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Tujuan penelitian ini untuk mengetahui seberapa besar pengaruh Bauran Promosi yang terdiri dari variabel , advertising (X1), personal selling(X2), public relations (X3), sales promotion(X4), direct marketing (X5) terhadap Keputusan Pelanggan menggunakan jasa Pos Indonesia Soreang. Berdasarkan hasil perhitungan didapat dengan hasil persamaan regresi linier Y= 11,278 + 0,463X1 +0,746X2 + (-0,678)X3 + 1,258X4 + 0,927X5. Hasil penelitian ini menunjukan bahwa secara secara simultan variabel advertising, personal selling, public relations, sales promotion, directs marketing berpengaruh signifikan terhadap variabel keputusan pelanggan. Secara parsial variabel personal selling (X2) dan sales promotion (X4) berpengaruh positif dan signifikan dengan thitung 2.033 dan 2.741 > t tabel 2,00958, kemudian variabel advertising(X1) dan direct marketing (X5) berpengaruh positif dan tidak signifikan dengan thitung 1,538 dan 1.813 < t tabel 2,00958, serta pada variabel public relations(X5) berpengaruh negatif dan tidak signifikan dengan thitung -1.212 < t tabel 2,00958 terhadap variabel keputusan pelanggan

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Mariadi manurung, Erlinsa, and Putri Maulina. "Strategi Komunikasi Pemasaran Pt Pos Indonesia Dalam Meningkatkan Jasa Pengiriman Paket Dan Dokumen (Studi Kasus Kantor Pos Meulaboh)." Jurnal Indonesia Sosial Teknologi 3, no. 6 (June 15, 2022): 609–18. http://dx.doi.org/10.36418/jist.v3i6.431.

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This research is motivated by competition in shipping services in the Meulaboh area where each company provides attractive services. This study aims to find out and explain how the marketing communication strategy is carried out at the Meulaboh 23600 office to improve package and document delivery services in the midst of intense competition. The research method used in this study used qualitative methods using observation data and in-depth interviews. In this study, three employees at the Meulaboh Post Office 23600 were selected using purposive sampling. The results found that the marketing communication strategy carried out at the Meulaboh Post Office 23600 was marketing mix communication, namely Advertising (Advertising), Sales Promotion (Sales Promotion), Personal Sales. (Personal Selling), Public Relations and Publicity (Public Relations and Publicity), Direct Marketing (Direct Marketing), Marketing Through the Internet (Internet Marketing). Advertising (Advertising) is carried out using social media, as well as brochures. Sales promotions are used by inviting shops to join the shop oranger and also through sweepstakes. Personal Selling (Personal Selling) is done with prospects or direct visits. Public Relations and Publicity (Public Relations and Publicity) are used at the post office by holding raffle events and distributing free takjil during the fasting month. Direct marketing is done by visiting and using social media. Marketing through the Internet (Internet Marketing) is done using social media such as Instagram, WhatsApp and websites.

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Kim, Byoung Hee. "Present and Future of Advertising and Public Relations as Strategic Communication." Asian Communication Research 15, no. 2 (September 30, 2018): 5–7. http://dx.doi.org/10.20879/acr.2018.15.2.5.

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Neill, Marlene S., and Erin Schauster. "Gaps in Advertising and Public Relations Education: Perspectives of Agency Leaders." Journal of Advertising Education 19, no. 2 (November 2015): 5–17. http://dx.doi.org/10.1177/109804821501900203.

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Rahim, Ria. "PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN WISATAWAN UNTUK BERKUNJUNG KE DAYA TARIK WISATA LADAYA KUTAI KARTANEGARA." Jurnal Administrasi Bisnis Fisipol Unmul 8, no. 4 (November 30, 2020): 272. http://dx.doi.org/10.54144/jadbis.v8i4.3563.

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This study aims to determine the variables consisting of advertising, public relations and direct marketing have a simultaneous and partial effect on the decision of tourists visiting Ladaya Tenggarong Kutai Kartanegara. This study used two variables, namely the promotion mix and the visiting decision. This type of research is quantitative, the population of 282,424 with a sample of 100. Data collection techniques: field research observations, interviews, questionnaires, and library research. Then the analysis technique used is linear regression using the test: validity test, reliability test, class assumption test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple linear analysis. The results obtained in this study are promotion mix variables consisting of advertising, public relations and direct selling simultaneously influence the decision to visit the tourist attraction of Ladaya Kutai Kartanegara. The promotional mix variable consisting of advertising, public relations and direct sales partially influences the tourist's decision to visit the Ladaya Kutai Kartanegara tourist attraction.

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Kamra, Mansi. "Public Relations Vis-A-Vis attitudes and Perceptions of users of services - A synthesis for tourism pro0motion marketing." Atna - Journal of Tourism Studies 4, no. 1 (January 1, 2009): 65–86. http://dx.doi.org/10.12727/ajts.4.6.

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The paper begins by spelling out the relevance of service sector in the contemporary scenario,. It then dwells a little on the meaning and concept of public relations besides highlighting its significance in the corporate world. The direction and orientation of consumer behaviour in Tourism is them brought out and examined. A specific section is devoted to tourism and promotion marketing. The paper focuses specially on the aspect of public relations in the tourism industry. The paper goes on to bring out an interaction between public relations and travel intermediaries. It endeavours to draw attention to the role of public relations as a promotion marketing tool. Finally, the study round off by inferring that in tourism business, public relations as a management function has so far not been incorporated to the extent it should have been. Using ‘advertising’ as a part of the marketing function is conceptually different from using ‘public relations’ to create productive relationship. Marketing and advertising in tourism or intangibles/services are generally aggressive in nature’ public relations on the other hand, is a suitable human activity. It is in fact on extension of international relationships and therefore more friendly as well as productive

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Sharakhina, L. V., and A. V. Ranchin. "Advertising and Public Relations Professional Education in the Regions of Russia: Educational Organizations Branding Issues." Discourse 6, no. 2 (May 19, 2020): 44–60. http://dx.doi.org/10.32603/2412-8562-2020-6-2-44-60.

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Introduction. The Russian higher education market in the sphere of Public Relations and Advertising is represented in the paper. The basic approach to the market is shaped by the vision on higher education in the frame of service paradigm. The need to analyze and implement professional communication activities while promoting university education organizations is stressed by the authors. A special attention is put to the necessity of professional communication technologies, such as branding, their application to universities, because it influence such institutions managerial efficiency, helps to systemize a share of their voice, and it is already the necessity for the present day society.Methodology and sources. Theoretical and methodological basis of the paper was composed by scientific works of Russian researchers in the field of university branding, brand-management, including papers on Russian Federation regional universities branding. Empirical study base was designed by materials of regional leading universities, which give higher education in PR and Advertising. Underlying rationale for defining the leadership were the following: number of state-funded student places; 1st year students’ unified national exam results; the dynamics of prospective students in PR and Advertising on tuition payment basis enrollment. Russian regions, the most of enrollees are coming from to Saint Petersburg Electrotechnical University, were also unveiled. The elements of value-based branding platforms of departments responsible for Public Relations and Advertising education in regional leading higher education institutions are also brought in focus.Results and discussion. Empirical study revealed that PR and Advertising education departments of the universities studied did not fulfill their scientific and methodological potential in practice to the full extent. The education institutions examined in the research mostly communicate their objective quantitative indicators positioning Public Relations and Advertising education rather than core value messages. Thus it does not seem possible to typify these communication components as examples of branding process and brand element of university. It would help to structure the market share and influence positively on university promotion.Conclusion. Following the results of the study the authors conclude the necessity to apply communication technologies of brand development and brand management for structuring the market share and influencing positively on university promotion. It directly impacts on education institutions managerial efficiency and proves its relevance to modern society.

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Asante, Edward, Edward Markwei Martey, and Joseph Owusu Kwakye. "Impact of Promotional Tools on Marketing of Library Services: An Exploratory Study of Polytechnics in Ghana." International Journal of Technology and Management Research 2, no. 1 (March 12, 2020): 16–25. http://dx.doi.org/10.47127/ijtmr.v2i1.47.

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The study investigates the impact of promotional tools on marketing of library services. The study explores the relationship between promotional tools constructs: personal selling, sales promotion, public relations and advertising on marketing of library services among selected Polytechnics in Ghana. With the aid of SPSS, the following statistical method were employed: supporting literature for measurement scales, values of cranach’s alpha for construct values, descending means of constructs, skewness and kurtosis on the constructs, correlations and regression analyses on a sample of 402 obtained through convenience sampling method. The study revealed that, all the constructs of the promotional tools thus personal selling, sales promotion, public relations and advertising have significant positive relationship with marketing of library services. The study suggests that the professional training of library staff should include courses such as personal selling, sales promotion, public relations and advertising. . Library staff should be trained and develop skills on how to handle users request and establish a good personal relationship with users of the library. Library staff should be oriented on the procedures to handle complaints and find lasting sloutions to them. Users should be updated with the list of new databases, online services and new journals via notice board, leaflets and newsletters as well as the institutional websites. Library staff should collaborate with professional markerters on the application of the marketing mix in the promotion of their services. Keywords: Advertising, Personal selling, Sales promotion, Public relations, Academic libraries

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Chandra, Ariyanto, and Meita Pragiwani. "Analysis Of The Effect Of Promotion Mix Implementation On Consumer Decisions In Using Flight Services Pt. Sriwijaya Air Rute Tanjung Karang – Jakarta." Indonesian Journal of Business, Accounting and Management 2, no. 02 (December 10, 2019): 69–77. http://dx.doi.org/10.36406/ijbam.v2i02.590.

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This study is directed to determine the effect of the promotion mix, namely advertising, personal selling, sales promotion, public relations and publication and direct marketing of the decision to use Sriwijaya Air flight services. To answer the objectives set in this study, questionnaires were used as a tool to collect data relating to advertising variables, individual sales, sales promotions, public relations and publications, direct marketing and the decision to use Sriwijaya Air flight services distributed to 155 respondents of Sriwijaya Air passengers. . The collected questionnaire data is then processed using multiple linear regression inferential statistics with SPSS 17. The results of multiple linear regression analysis can be seen that the independent variables include advertising, private sales, sales promotion, public relations and publication, and direct marketing simultaneously have a significant effect on the decision to use Sriwijaya Air flight services. Partially advertising, sales promotion, public relations and publications, direct marketing has a positive and real effect on the decision to use Sriwijaya Air flight services. While personal selling do not have a significant effect on the decision to use Sriwijaya Air flight services. The results of this study can provide input to Sriwijaya Air airlines to improve and make adjustments to the formulation and implementation of the promotional mix strategy to improve the decision to use Sriwijaya Air air transport services which currently can only explain the variation in the dependent variable changes by 29.2%.

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