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Relevant bibliographies by topics / Advertising, Public service – Case studies

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Academic literature on the topic 'Advertising, Public service – Case studies'

Author: Grafiati

Published: 4 June 2021

Last updated: 13 February 2022

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Journal articles on the topic "Advertising, Public service – Case studies"

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Yeboah-Banin, Abena A., Modestus Fosu, and Marian Tsegah. "Linguistic Complexity and Second Language Advertising Audiences: Is There a Case for Linguistic Exclusion?" Journal of Communication Inquiry 42, no. 1 (2017): 70–90. http://dx.doi.org/10.1177/0196859917737292.

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In many Anglophone developing countries, the language of most public service advertising is English, a language that is second rather than primary for audiences. Set in a dual-language context where English exists alongside several local languages, as means of interaction, this means that audiences must engage with messages in a language not necessarily preferred for conversation. In addition, messages are often carried on radio, a transient medium where meaning can be lost in the temporality of messages. This increases the task on audiences for processing messages, as the ability to understan

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Hou, Bin Bin, Zao Li, and Jian Shao. "Study on Semantic Structure of Public Service Facilities Based on Internet Advertising of Residential Quarters in China: A Case Study of HEFEI." Applied Mechanics and Materials 409-410 (September 2013): 966–70. http://dx.doi.org/10.4028/www.scientific.net/amm.409-410.966.

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By using semantic ontology method, researchers classified and studied public service facility elements from 454 estates internet AD slogan and found that new flats with public service facilities description represent 82.57% of all the estates. By words number analysis, researchers found that commercial, education and cultural & sports are of great importance. Further analyzing the location of those estates tells us most of the newly developed estates are concentrate inside the citys 2nd Ring Road and near the 1st Ring Road area. This is because Hefei only embraces a single prosperous downt

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Riyadi, Tunjung. "Kajian Visualisasi Iklan Layanan Masyarakat “Sumpah Pemuda”." Humaniora 2, no. 1 (2011): 583. http://dx.doi.org/10.21512/humaniora.v2i1.3071.

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Watching television advertising means accepting the message and understand the meaning of the message from those impressions. With a fairly short duration, the audience is faced with the question of understanding various aspects. The first aspect is the accessibility to the senses of the eye and ear and continues to the senses understanding of meaning and sense and consideration. Semiotics is one approach to understanding television advertising where the ad itself as part of the marker system information. From the nature of information just to process an attempt "to seduce" the audience in thi

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Hall, Stephanie Jane. "'Quick Reads' May Promote Literacy without Stigma: Findings from Eight UK Public Libraries." Evidence Based Library and Information Practice 1, no. 2 (2006): 36. http://dx.doi.org/10.18438/b8d59m.

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A review of:  McLoughlin, Carla, and Anne Morris. "UK Public Libraries: Roles in Adult Literacy Provision." Journal of Librarianship and Information Science 36.1 (March 2004): 37-46.  Objective – To examine the role of public libraries in the provision of adult literacy services, with a detailed look at both the successes and concerns of the libraries under study; to provide recommendations for best practice in establishing or reviewing adult literacy services.  Design – A series of case studies using written reports and semi-structured interviews. &#x

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Einstein, Mara. "The Evolution of Religious Branding." Social Compass 58, no. 3 (2011): 331–38. http://dx.doi.org/10.1177/0037768611412138.

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Religious marketing has risen substantially over the past two decades due to a confluence of societal changes, notably the freedom to determine one’s faith and the ubiquity of mass media with its concomitant advertising. Specifically, branding—a marketing tool whereby a product is given an identity beyond its physical attributes or services—is now being employed by an increasing number of Churches. Two recent branding campaigns—one by the Church of Scientology, the other by the United Methodist Church—provide case studies of how Churches are becoming increasingly sophisticated in their use of

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Worcester, Robert. "Reflections on corporate reputations." Management Decision 47, no. 4 (2009): 573–89. http://dx.doi.org/10.1108/00251740910959422.

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PurposeThe purpose of this paper is to illustrate the importance of corporate reputation to the management of contemporary organisations.Design/methodology/approachThe approach takes the form of survey research and case studies. The paper is informed by corporate image and reputation research undertaken for major international corporations, governments and NGOs in the UK and in countries throughout the world dating back to the late 1960s.FindingsThe paper finds that corporate image is an important factor in the success or failure of virtually all major organisations; corporate reputation is th

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Wei, Chen. "STUDIES OF THE RUSSIAN PUBLIC SERVICE ADVERTISING DISCOURSE IN CHINA." Политическая лингвистика, no. 4 (2019): 165–71. http://dx.doi.org/10.26170/pl19-04-19.

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O’Regan, Tom, and Mark Balnaves. "Super aggregators and the media supply chain." Media International Australia 180, no. 1 (2021): 54–63. http://dx.doi.org/10.1177/1329878x211010773.

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Search engines and social media came into their own from 2006. Indeed, when regulators in the United States crafted Section 230 in the 1990s to give immunity to web publishers from third-party content, they did not know that search services would become hypergiant advertising and news vehicles. In this article, the authors argue that the sudden upending of established practices in the media industries has far-reaching consequences for how audiences are represented for businesses and the public.

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Kuang, Xueying, and Shui Jin. "Analysis of Public Service Advertisement's Creation of Fashion Brand Image." SHS Web of Conferences 96 (2021): 01008. http://dx.doi.org/10.1051/shsconf/20219601008.

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The problem solved by this article is that the new media is increasingly showing a vigorous development, the market competition is becoming more and more fierce, media technology and media are changing rapidly, and traditional advertising can no longer meet the competitive development of some modern brands and the needs of the audience. The research process of this article is from the perspective of public service advertisements, studying the development status of domestic and foreign brand public service advertisements and the case analysis of its application in brand image shaping and dissem

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Widiastuti, Tuti. "MEDIA DISCOURSE ANALYSIS ON PROFEMINISM ISSUE OF INDONESIAN FAMILY PLANNING AND HEALTH REPRODUCTIVE PROGRAMS." ICCD 1, no. 1 (2018): 400–407. http://dx.doi.org/10.33068/iccd.vol1.iss1.71.

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The core of studybeing conducted is the text within public service advertising in which depicts the idea of profeminism in media. According to the intertextuality analysis derived by the social construction of reality theory by Berger and Luckmann, as well as the hegemony theory by Gramsci in which became the theoretical framework, both of which are utilized to integrate three level analytical framework model by Fairclough. Based on that fact, this type of study lies under the research method of ‘single case multilevel analyses. The reason for selecting framing analysis approach from Pan and K

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Dissertations / Theses on the topic "Advertising, Public service – Case studies"

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Goodall, Catherine E. "Automatic Attitude Activation: Studies on Processing and Effects of Alcohol Advertisements and Public Service Announcements." Columbus, Ohio : Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1242256246.

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Baosuwan, Kunthorn. "The study to determine customers preference of using claims system via the internet at National Insurance Company Limited, Thailand." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2939.

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Schultz-Jones, Barbara Ann. "The intersection of social networks in a public service model: A case study." Thesis, University of North Texas, 2007. https://digital.library.unt.edu/ark:/67531/metadc5124/.

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Examining human interaction networks contributes to an understanding of factors that improve and constrain collaboration. This study examined multiple network levels of information exchanges within a public service model designed to strengthen community partnerships by connecting city services to the neighborhoods. The research setting was the Neighbourhood Integrated Service Teams (NIST) program in Vancouver, B.C., Canada. A literature review related information dimensions to the municipal structure, including social network theory, social network analysis, social capital, transactive memory

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Fraser-Moleketi, Geraldine. "Public service reform in South Africa an overview of selected case studies from 1994-2004 /." Pretoria : [s.n.], 2006. http://upetd.up.ac.za/thesis/available/etd-09062006-172107/.

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Fraser-Moleketi, Geraldine Joslyn. "Public service reform in South Africa : an overview of selected case studies from 1994-2004." Diss., University of Pretoria, 2006. http://hdl.handle.net/2263/27792.

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The research explores the concerns, challenges and successes of the Government of South Africa’s efforts to transform the Public Service to be representative of the South African society. Some of the efforts include inter alia developing policy initiatives to obtain an environment conducive to change in the human resource management of the public sector from an apartheid based system that created a fragmented public service, to a Public Service which now reflects the demands of the South African society void of racism, gender discrimination and associated peculiarities. The dissertation used a

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黎慕儀 and Mo-yi Lai. "Private sector involvement and its impact on service provider and service deliverers." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B42576416.

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Kafidi, W. "Strategic options for trade unions in the Namibian Police Service." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53600.

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Thesis (MPA)--Stellenbosch University, 2003.<br>ENGLISH ABSTRACT: Freedom of association is a constitutional fundamental freedom denied the members of the Namibian Police Service. This led to the researcher to conduct a study on current labour practices in the said organisation. The aim thereof was to establish whether the inexistence of unions has a detrimental effect on labour relations, and also to explore possibilities of introducing trade unions in the Police Service. A study was conducted within a qualitative approach with the data obtained from existing literature as well as thro

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Nanabhay, Yasmin. "Non-compliance with external control measures in selected case studies within the national sphere of the public sector." Thesis, Cape Peninsula University of Technology, 2014. http://hdl.handle.net/20.500.11838/2426.

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Thesis (MTech (Public Management))--Cape Peninsula University of Technology, 2014.<br>Ethical conduct displayed by members of the public sector is integral to creating a sustainable democratic government, which upholds the constitutional tenets of accountability, transparency and professional ethicality. Furthermore, a true constitutional democracy emphasises and advocates the notion of service leadership that nurtures public participation and engages with citizens in a positive manner. Ethical conduct in the public sector earns public trust; it is hence a key principle in good governanc

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Johansson, Josefin. "No Laughing Matter : A study of the use of comedy in public service announcements." Thesis, Högskolan i Halmstad, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34176.

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This essay is a study which is intended to explore how public service announcements in broadcast media use humour as a method of conveying their core messages in a manner which is both memorable and persuasive; to consider why humour is chosen as a strategy; and to identify the similarities and differences in the use of humour in PSAs and commercial broadcast advertising. Six video commercials were analysed in total: three PSAs and three advertisements. The analysis identified semantic and stylistic features including metaphors, puns, idioms, vagueness, polysemes, homonyms, homographs and homo

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Kwan, Ngok-ying Margaret, and 關萼英. "The role transformation of the district education offices from the perspective of new public management before and after year 2000." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2003. http://hub.hku.hk/bib/B3196722X.

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Books on the topic "Advertising, Public service – Case studies"

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Ireland. Office of the Comptroller and Auditor General. Improving performance: Public service case studies. Stationery Office, 2007.

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Public management: A case handbook. Sungkyunkwan University Press, 2014.

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Sclar, Elliott. The privatization of public service: Lessons from case studies. Economic Policy Institute, 1997.

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1981-, Ahluwalia Raunica, ed. Marketing communications industry: Entrepreneurial case studies. Response Books, 2008.

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Engaging public sector clients: From service-delivery to co-production. Palgrave Macmillan, 2009.

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Michael, Tracey. The decline and fall of public service broadcasting. Oxford University Press, 1998.

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Public service commission in an Indian state. Gujarat Publications, 1985.

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Fu wu zheng fu = Service- oriented government. Zhong yang bian yi chu ban she, 2013.

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1970-, Loxley Salim, ed. Public service, private profits: The political economy of public/private partnerships in Canada. Fernwood Pub., 2010.

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Managing people in public agencies: Personnel and labor relations. University Press of America, 1989.

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Book chapters on the topic "Advertising, Public service – Case studies"

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Fuglsang, Lars. "A Platform Innovation in Public Service." In Case Studies in Service Innovation. Springer New York, 2012. http://dx.doi.org/10.1007/978-1-4614-1972-3_10.

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Langergaard, Luise Li, and John Damm Scheuer. "Towards a Deeper Understanding of Public Sector Innovation." In Case Studies in Service Innovation. Springer New York, 2012. http://dx.doi.org/10.1007/978-1-4614-1972-3_31.

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Meyer, Sonja, Juergen Vogel, and Nikolay Mehandjiev. "An End-User Friendly Service Delivery Platform for the Public Sector." In Case Studies in Service Innovation. Springer New York, 2012. http://dx.doi.org/10.1007/978-1-4614-1972-3_28.

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Fuglsang, Lars, and John Damm Scheuer. "Public-Private Innovation Networks: The Importance of Boundary Objects, Brokers and Platforms to Service Innovation." In Case Studies in Service Innovation. Springer New York, 2012. http://dx.doi.org/10.1007/978-1-4614-1972-3_33.

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Scheuer, John Damm. "The Role of Boundary Objects in Public-Private Innovation Networks The Story of Næstved Health School." In Case Studies in Service Innovation. Springer New York, 2012. http://dx.doi.org/10.1007/978-1-4614-1972-3_9.

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Labarthe, Pierre. "Public-Private Innovation Network in Knowledge Intensive Services: Co-production or Technological Lock-in? FARMSTAR, a Case Study in Advisory Services for Farmers." In Case Studies in Service Innovation. Springer New York, 2012. http://dx.doi.org/10.1007/978-1-4614-1972-3_8.

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Yu, DanDan, MuRong Ding, and Cong Wang. "A Design for a Public Transport Information Service in China." In Design, User Experience, and Usability: Users, Contexts and Case Studies. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-91806-8_34.

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Tinker, Tim L. "The Case Study Method in Risk Communication: Case Studies of the U.S. Public Health Service (PHS)." In Scientific Uncertainty and Its Influence on the Public Communication Process. Springer Netherlands, 1996. http://dx.doi.org/10.1007/978-94-015-8619-1_5.

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Pazzini, Margherita, Claudio Lantieri, Valeria Vignali, et al. "Case Studies in the Emilia Romagna Region in Support of Intermodality and Accessibility of Public Transport." In Advances in Mobility-as-a-Service Systems. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-61075-3_7.

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Gentile, Paola. "4. Political Ideology and the De-Professionalisation of Public Service Interpreting: The Netherlands and the United Kingdom as Case Studies." In Ideology, Ethics and Policy Development in Public Service Interpreting and Translation, edited by Carmen Valero-Garcés and Rebecca Tipton. Multilingual Matters, 2017. http://dx.doi.org/10.21832/9781783097531-008.

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Conference papers on the topic "Advertising, Public service – Case studies"

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Lin Shengdong, Sun Xiaoyun, and Du Lingxiao. "Notice of Retraction: Case comparisons of public service advertising between China and West." In Business Management and Electronic Information. 2011 International Conference on Business Management and Electronic Information (BMEI 2011). IEEE, 2011. http://dx.doi.org/10.1109/icbmei.2011.5921017.

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Huang, Kuo Hung. "Outsourcing E-Learning Project in Museums: Case Studies of Public Museums in Taiwan." In 2014 7th International Conference on u- and e- Service, Science and Technology (UNESST). IEEE, 2014. http://dx.doi.org/10.1109/unesst.2014.14.

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Hernández-Díaz, Alfredo G., Julián Sastre, Ana D. López-Sánchez, María Cuello, and Julián Molina. "Financial Feasibility of Public Bike Rental Systems in Spain." In CIT2016. Congreso de Ingeniería del Transporte. Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/cit2016.2016.3388.

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In recent years, many public bike rental systems have proliferated in Spain. Unfortunately, many have had to close because of their poor financial feasibility. The aim of this paper is twofold. On the one hand, a benchmarking of the main public bicycle systems in Spain is conducted, analysing the growth in the last decades, with special emphasis on successful systems and on the recently failed. In addition, the financial feasibility of some successful systems in Spain is analysed: Seville, Valencia and Barcelona. Thus, major factors directly related to the viability of such systems are discuss

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Fleischmann, Shirley T. "Educating the Citizen Engineer: Making a Case for Community Service in Engineering." In ASME 2007 International Mechanical Engineering Congress and Exposition. ASMEDC, 2007. http://dx.doi.org/10.1115/imece2007-42809.

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The first two fundamental principles in the ASME Code of Ethics are that” engineers uphold and advance the integrity, honor and dignity of the engineering profession by: I. Using their knowledge and skill for the advancement of human welfare; II. Being honest and impartial, and serving with fidelity the public, their employers and clients…” These principles involve the concept of “the public good” and are properly part of engineering ethics — yet it is difficult to find a good place in the curriculum to address these principles. This paper will present the idea of using community service in en

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Geng, Hong, and Zaiyu Fan. "Study on the mechanism of public service emergency response to public health emergency. Take Wuhan as example." In Post-Oil City Planning for Urban Green Deals Virtual Congress. ISOCARP, 2020. http://dx.doi.org/10.47472/btuz6610.

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With the frequent occurrence of epidemic diseases such as “SARS”, “H1N1”, “MERS”and“COVID19”, public health emergencies, which are characterized by large-scale, high risk, strong persistence and high risk, have become more and more obvious threats to the life and health of urban residents and put forward a huge test to the urban public service system. As the first city of COVID-19 human infection, the core of the epidemic spread and the worst-hit area, Wuhan is an ideal case study. Based on the analysis of the epidemic prevention and control actions in the first three months of the outbreak in

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Batista Gomes, Eli Eber, Marco Antoˆnio Rosa do Nascimento, and Electo Eduardo Silva Lora. "Case Studies of Distributed Generation Projects With Microturbines in Brazil." In International Joint Power Generation Conference collocated with TurboExpo 2003. ASMEDC, 2003. http://dx.doi.org/10.1115/ijpgc2003-40181.

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Microturbines have showed good perspectives for the distributed generation of the electricity in low capacity range, because they have high reliability and simple design (high potential for a cheap manufacture and in large scale). Besides, this technology must have a great application in systems of cogeneration of the public service (malls, hotel, hospital, etc.) and in the distributed generation of the electricity in the developing countries in order to get a reliable operation system, in a range of power compatible with the isolated communities. In Brazil, The Thermal Systems Study Group (NE

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Wright, Leah, and Trevor Townsend. "SOCIODEMOGRAPHIC CHARACTERISTICS AS IT RELATES TO TRAVEL BEHAVIOUR IN SIDS: A CASE STUDY IN TRINIDAD." In International Conference on Emerging Trends in Engineering & Technology (IConETech-2020). Faculty of Engineering, The University of the West Indies, St. Augustine, 2020. http://dx.doi.org/10.47412/cpyi3065.

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The objective of this research was to analyse the relationship between sociodemographic characteristics and the travel behaviour of Trinidadians. Many studies have shown that a relationship exists between the socio-economic and sociodemographic characteristics of an individual and their travel patterns. A better understanding of this relationship can influence transportation policy decisions and therefore, aid in improvement to the overall transportation structure. This understanding of travel behaviour is of particular importance in developing countries and SIDS, where there is limited geogra

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Azhary, Muhammad Rifqi, and Dwi Noerjoedianto. "Evaluation of Information and Adolescent Counseling Center Management to Delay Early Marriage in Adolescents in Senior High School 4, Jambi, Indonesia." In The 7th International Conference on Public Health 2020. Masters Program in Public Health, Universitas Sebelas Maret, 2020. http://dx.doi.org/10.26911/the7thicph.04.51.

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ABSTRACT Background: Teenage marriage have historically been associated with a variety of negative outcomes such as lower education levels, higher unemployment rates, worse health, lower wages and higher crime rates. Studies have revealed significant differences in most of the dimensions of marital quality, before and after marital counselling. The purpose of this study was to investigate evaluation of information and adolescent counseling center management to delay early marriage in adolescents. Subjects and Method: This was a qualitative study with a case study approach. The study was conduc

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Uzun Kocamış, Tuğçe, and H. Muhammet Kekeç. "The Impact of Electronic Taxation on Tax Auditing: The Case of Turkey." In International Conference on Eurasian Economies. Eurasian Economists Association, 2017. http://dx.doi.org/10.36880/c08.01911.

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The advances in information and information technology provide companies with both speed and optimal benefit by using the internet intensively for every stage of their commercial activities and for all kinds of transactions. In order to reduce tax losses, it is necessary to utilize information technologies to develop new audit methods and techniques and to follow new practices in the world. It has become compulsory for public institutions to keep pace with the evolving information technology and to form the necessary information infrastructure. E-applications prevent tax evasion and ensu

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Safitri, Lina Eta. "Evaluation the Implementation of Trias of School Health Center Program at Giwangan Elementary School, Yogyakarta." In The 7th International Conference on Public Health 2020. Masters Program in Public Health, Universitas Sebelas Maret, 2020. http://dx.doi.org/10.26911/the7thicph.04.52.

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ABSTRACT Background: After families, school plays an important role in taking account of children’s health at elementary school. This is because students spend a lot of time at schools and often encountered various health problems. Studies have shown that School Health Based Centre are particularly suited to meet the children needs for proper health services. This study aimed to evaluate the implementation of trias of school health center program (UKS) at Giwangan elementary school, Yogyakarta. Subjects and Method: This was a qualitative study with case study approach. The study was conducted

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Reports on the topic "Advertising, Public service – Case studies"

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Muhoza, Cassilde, Wikman Anna, and Rocio Diaz-Chavez. Mainstreaming gender in urban public transport: lessons from Nairobi, Kampala and Dar es Salaam. Stockholm Environment Institute, 2021. http://dx.doi.org/10.51414/sei2021.006.

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The urban population of Africa, the fastest urbanizing continent, has increased from 19% to 39% in the past 50 years, and the number of urban dwellers is projected to reach 770 million by 2030. However, while rapid urbanization has increased mobility and created a subsequent growth in demand for public transport in cities, this has not been met by the provision of adequate and sustainable infrastructure and services. The majority of low-income residents and the urban poor still lack access to adequate transport services and rely on non-motorized and public transport, which is often informal an

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