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Yeboah-Banin, Abena A., Modestus Fosu, and Marian Tsegah. "Linguistic Complexity and Second Language Advertising Audiences: Is There a Case for Linguistic Exclusion?" Journal of Communication Inquiry 42, no. 1 (October 24, 2017): 70–90. http://dx.doi.org/10.1177/0196859917737292.
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In many Anglophone developing countries, the language of most public service advertising is English, a language that is second rather than primary for audiences. Set in a dual-language context where English exists alongside several local languages, as means of interaction, this means that audiences must engage with messages in a language not necessarily preferred for conversation. In addition, messages are often carried on radio, a transient medium where meaning can be lost in the temporality of messages. This increases the task on audiences for processing messages, as the ability to understand most advertisements becomes contingent on their attainment of formal education. While this highlights the critical role of the English language in determining the effectiveness of public service advertisements among second language audiences, it remains understudied in media/communication scholarship. Using a textual analysis of two public service advertising campaigns in Ghana, the study unpacks the English used and examines the implications for audience comprehension.
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Hou, Bin Bin, Zao Li, and Jian Shao. "Study on Semantic Structure of Public Service Facilities Based on Internet Advertising of Residential Quarters in China: A Case Study of HEFEI." Applied Mechanics and Materials 409-410 (September 2013): 966–70. http://dx.doi.org/10.4028/www.scientific.net/amm.409-410.966.
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By using semantic ontology method, researchers classified and studied public service facility elements from 454 estates internet AD slogan and found that new flats with public service facilities description represent 82.57% of all the estates. By words number analysis, researchers found that commercial, education and cultural & sports are of great importance. Further analyzing the location of those estates tells us most of the newly developed estates are concentrate inside the citys 2nd Ring Road and near the 1st Ring Road area. This is because Hefei only embraces a single prosperous downtown while lacks other assistant ones.
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Riyadi, Tunjung. "Kajian Visualisasi Iklan Layanan Masyarakat “Sumpah Pemuda”." Humaniora 2, no. 1 (April 30, 2011): 583. http://dx.doi.org/10.21512/humaniora.v2i1.3071.
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Watching television advertising means accepting the message and understand the meaning of the message from those impressions. With a fairly short duration, the audience is faced with the question of understanding various aspects. The first aspect is the accessibility to the senses of the eye and ear and continues to the senses understanding of meaning and sense and consideration. Semiotics is one approach to understanding television advertising where the ad itself as part of the marker system information. From the nature of information just to process an attempt "to seduce" the audience in this case is the prospect of a commercial nature. Message becomes differently if it is not commercial. There is no end goal of selling products, but simply pass on the positive message. This is what will be studied from a television ad social services with the youth oath-theme. The review focused on the aspects of ease of understanding the visual language of scene after watching this public service advertisements.
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Hall, Stephanie Jane. "'Quick Reads' May Promote Literacy without Stigma: Findings from Eight UK Public Libraries." Evidence Based Library and Information Practice 1, no. 2 (June 5, 2006): 36. http://dx.doi.org/10.18438/b8d59m.
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McLoughlin, Carla, and Anne Morris. "UK Public Libraries: Roles in Adult Literacy Provision." Journal of Librarianship and Information Science 36.1 (March 2004): 37-46.
Objective – To examine the role of public libraries in the provision of adult literacy services, with a detailed look at both the successes and concerns of the libraries under study; to provide recommendations for best practice in establishing or reviewing adult literacy services.
Design – A series of case studies using written reports and semi-structured interviews.
Setting – Eight public libraries in the UK involved in literacy service provision or reader development services.
Subjects – Eight senior staff members in charge of library literacy programming.
Method – A written report of literacy service initiatives was solicited from each participating library. A single interview was conducted with a staff member in charge of literacy service at each of the eight participating libraries. Fact-checking telephone interviews were conducted at three locations where adult literacy programs were in early stages. More in-depth, face-to-face interviews were conducted at the five libraries with better established programs. Each type of interview consisted of a set of scripted questions supplemented by individualized questions based on the written reports.
Main results – There are four key areas of results to be summarized from this study:
Adult Literacy Collections – The authors observed three main approaches to branding literacy collections:
?Emphasis on reading for pleasure (with collections entitled ‘Quick Reads’ or ‘First Choice’);
?Emphasis on reading for skills development;
?Discreet labelling enabling stock recognition without advertising that the reader is borrowing literacy materials.
The authors conclude that the ‘Quick Reads’ approach was the most successful in highlighting the collection without stigmatizing it and in promoting the pleasure of reading. The importance of maintaining relevant, attractive books was highlighted, with collections targeting both entry level readers and emergent readers.
Approaches for Supporting Adult Literacy – The libraries used reader development extensively as a strategy to support adult literacy efforts. Staff tied literacy offerings to other programs or services of interest (for example, promoting adult literacy services alongside audio-visual collections and Internet access). Adult learners were also targeted for library tours, reading groups, and assistance with book selection for the literacy collection. Some of the libraries hired new staff from outside the library profession, choosing candidates with prior experience in basic skills development or community work.
Methods of Attracting Adults with Poor Literacy -- Partnership was identified as a key strategy for the libraries studied. Partnerships were formed with numerous agencies, including the probationary service, a community centre (where the library’s ‘reader in residence’ was installed), a college, and a Peugeot factory. Networking with other literacy service providers and coalitions was also an important strategy, particularly as a way to increase the library’s profile as a literacy service provider. Perhaps the simplest strategy for attracting adults with poor literacy was to identify areas of the library districts where literacy skills were lowest and then to target literacy service to those regions.
Sustainability and Mainstreaming -- Early planning for sustainability was crucial. Incorporating funding for literacy staffing and collections into the core budget and annual library plan was also an important step. While some libraries hired new staff, and one library staffed the literacy project with volunteers, using existing staff for adult literacy work proved to be more efficient and sustainable. Instilling a sense of ownership in the project for both staff and users of the literacy services by involving them in the development and promotion of literacy service and collections was another strategy employed to ensure longevity of the service.
Conclusions – The most successful form of library literacy service provision was found to be the reader development approach (promoting reading for enjoyment and building reading activities around existing interests). The libraries studied showed an understanding of the wide range of reading levels and interests among adult learners. Potential barriers for libraries in the provision of adult literacy service “include restrictive funding criteria, limited staff capacity, and a bidding culture that remains unsympathetic to public library circumstances” (44). The authors make five recommendations for best practices in adult literacy service provision:
Eclectic adult literacy collections: Collections should be fresh and appealing and should incorporate engaging non-fiction.
Standardized criteria for adult literacy stock: Standardized criteria should be developed by a basic skills agency, preferably at a national level.
Equality for adult readers: Approach adult readers as people who read for enjoyment or who are ‘getting back to reading’, rather than as those needing to ‘improve’ their reading.
Maximum access: Ensure a diverse and well-stocked collection of books that is easy for adult learners to locate.
Community profiling: Optimize service delivery by profiling your community’s literacy levels.
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Einstein, Mara. "The Evolution of Religious Branding." Social Compass 58, no. 3 (September 2011): 331–38. http://dx.doi.org/10.1177/0037768611412138.
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Religious marketing has risen substantially over the past two decades due to a confluence of societal changes, notably the freedom to determine one’s faith and the ubiquity of mass media with its concomitant advertising. Specifically, branding—a marketing tool whereby a product is given an identity beyond its physical attributes or services—is now being employed by an increasing number of Churches. Two recent branding campaigns—one by the Church of Scientology, the other by the United Methodist Church—provide case studies of how Churches are becoming increasingly sophisticated in their use of marketing. Beyond simply promoting their products, these campaigns use branding to solve multiple marketing issues, from improving a sagging public reputation to re-positioning traditional denominations.
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Worcester, Robert. "Reflections on corporate reputations." Management Decision 47, no. 4 (May 1, 2009): 573–89. http://dx.doi.org/10.1108/00251740910959422.
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PurposeThe purpose of this paper is to illustrate the importance of corporate reputation to the management of contemporary organisations.Design/methodology/approachThe approach takes the form of survey research and case studies. The paper is informed by corporate image and reputation research undertaken for major international corporations, governments and NGOs in the UK and in countries throughout the world dating back to the late 1960s.FindingsThe paper finds that corporate image is an important factor in the success or failure of virtually all major organisations; corporate reputation is the synthesis of many factors: the brand(s) image, the products (and/or services) class image(s), the brand user(s) image, the image of the country of perceived ownership of a corporation, and the corporate culture/personality; corporate reputations can be measured, and changes in corporate reputations can be tracked; and corporate responsibility is replacing corporate social responsibility as an increasingly important factor in how people regard the corporate reputation of organisations.Practical implicationsPolicy makers should actively research and manage their corporate reputation. Familiarity breeds favourability, not contempt. All too often senior managers and their advisers (brand and corporate consultants, design consultants, advertising and public relations advisers, etc.), who have responsibility for the organisation's corporate reputation, muddle the distinctions between corporate reputation, corporate image, corporate identity, corporate personality, corporate culture, and other ways by which the elements of the corporate reputation are defined, and therefore used and measured.Originality/valueThe paper shares some of the lessons learned from 40 years' experience of MORI. The paper also marshals insights from the published output, lectures, and image‐modelling work.
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Wei, Chen. "STUDIES OF THE RUSSIAN PUBLIC SERVICE ADVERTISING DISCOURSE IN CHINA." Политическая лингвистика, no. 4 (2019): 165–71. http://dx.doi.org/10.26170/pl19-04-19.
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O’Regan, Tom, and Mark Balnaves. "Super aggregators and the media supply chain." Media International Australia 180, no. 1 (July 24, 2021): 54–63. http://dx.doi.org/10.1177/1329878x211010773.
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Search engines and social media came into their own from 2006. Indeed, when regulators in the United States crafted Section 230 in the 1990s to give immunity to web publishers from third-party content, they did not know that search services would become hypergiant advertising and news vehicles. In this article, the authors argue that the sudden upending of established practices in the media industries has far-reaching consequences for how audiences are represented for businesses and the public.
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Kuang, Xueying, and Shui Jin. "Analysis of Public Service Advertisement's Creation of Fashion Brand Image." SHS Web of Conferences 96 (2021): 01008. http://dx.doi.org/10.1051/shsconf/20219601008.
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The problem solved by this article is that the new media is increasingly showing a vigorous development, the market competition is becoming more and more fierce, media technology and media are changing rapidly, and traditional advertising can no longer meet the competitive development of some modern brands and the needs of the audience. The research process of this article is from the perspective of public service advertisements, studying the development status of domestic and foreign brand public service advertisements and the case analysis of its application in brand image shaping and dissemination. The conclusion of this article is that now that homogenization is getting higher and higher, if you want to build a brand that is recognized and loved by consumers, you must effectively distribute brand products, reflect the brand's social responsibility and love. The unique research of this article is the integration of public service advertising and fashion brands to create an innovative research model that combines practice and promotion.
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Widiastuti, Tuti. "MEDIA DISCOURSE ANALYSIS ON PROFEMINISM ISSUE OF INDONESIAN FAMILY PLANNING AND HEALTH REPRODUCTIVE PROGRAMS." ICCD 1, no. 1 (December 20, 2018): 400–407. http://dx.doi.org/10.33068/iccd.vol1.iss1.71.
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The core of studybeing conducted is the text within public service advertising in which depicts the idea of profeminism in media. According to the intertextuality analysis derived by the social construction of reality theory by Berger and Luckmann, as well as the hegemony theory by Gramsci in which became the theoretical framework, both of which are utilized to integrate three level analytical framework model by Fairclough. Based on that fact, this type of study lies under the research method of ‘single case multilevel analyses. The reason for selecting framing analysis approach from Pan and Kosicki on the text level is because the meaning and value of profeminism in public service advertising of Indonesia family planning and health reproduction programs could produce interesting discourses if analyzed from the angle of communication and social reality construction in media. The finding of data proved that the symbolic reality for profeminism being constructed through public service advertising of Indonesia family planning and healthy reproduction programs only has the artificial nature. The symbolic reality only enhances and perpetuates the gender bias in the patriarchal society. So it can be concluded that there is a distortion in the meaning and value of the public service advertising profeminism in family planning and health reproductive programs.
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Sokolova, Olga V. "Linguistic Technologies of “Antiviral” Public Service Advertising: from the Spanish Flu to Covid-19." Journal of Psycholinguistic, no. 4 (December 23, 2020): 102–21. http://dx.doi.org/10.30982/2077-5911-2020-46-4-102-121.
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The paper examines the degree of linguistic creativity in public service advertising (PSA) in the case study of “antiviral” campaigns. The article specifies three main groups of PSA texts that promote the fight against viruses throughout the 20th -21st centuries: 1) advertising of the 1910s – 20s about the prevention of the Spanish flu widespread in Europe, Russia and the USA; 2) the Avant-garde hygiene propaganda in the USSR in the 1920s, and 3) contemporary PSA on COVID-1. PSA of the early 20th century used mostly directive speech acts and imperative forms. In the texts of Soviet Avant-garde advertisement for hygiene, the use of neologisms and polysemy leads to an increase in the degree of linguistic creativity and the illocutionary effect of the message. The most common feature of the Year-2020 texts is the development of the semantic structure of words. The use of semantic structure as a way of language manipulation in contemporary antiviral advertising means a limited degree of “discursive creativity”, that is different from “linguistic creativity”. The paper distinguishes the main cognitive mechanisms of “antiviral” PSA: refocusing, or focus shifting, and zooming in, which encompass the lexical-semantic structure, including augmentative forms, concretization of meaning, enantiosemy (auto-antonym), and non-usual application of causative and non-causative verbs in the same context. The paper highlights the creation of special “virus words” (by analogy with “filler words”) in contemporary public service advertising that form slogans and mark the message as belonging to an “antiviral” campaign related to a “viral” discourse.
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Pooser, C. L. "Creole in the Public Eye: Written Instances of Creole in Public Spaces in Guadeloupe." French Cultural Studies 22, no. 4 (October 26, 2011): 289–302. http://dx.doi.org/10.1177/0957155811417074.
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Creole is the maternal language of the majority population of Guadeloupe, but French is the language of education, commerce, government and most written communication. Although the vast majority of Guadeloupians are bilingual and educated exclusively in French, Creole is also found in written form in the public domain in advertising, the public service sector, tourism, graffiti and political posters, among others. This article explores the various domains of written Creole usage with an additional focus upon the purposes and/or motives behind its use. It is argued that Creole is used variously to add local colour, to solidify connections with the creolophone community, to reinforce pride in one’s heritage and identity, and to exclude certain parties from political and social discourse.
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Mulla, Zubin. "Book Review: Reinventing Public Service Delivery in India: Selected Case Studies." Management and Labour Studies 32, no. 1 (February 2007): 154–55. http://dx.doi.org/10.1177/0258042x0703200113.
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Harris, Ruth, Sarah Sims, Mary Leamy, Ros Levenson, Nigel Davies, Sally Brearley, Robert Grant, Stephen Gourlay, Giampiero Favato, and Fiona Ross. "Intentional rounding in hospital wards to improve regular interaction and engagement between nurses and patients: a realist evaluation." Health Services and Delivery Research 7, no. 35 (October 2019): 1–168. http://dx.doi.org/10.3310/hsdr07350.
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© Crown copyright 2013. Contains public sector information licensed under the Open Government Licence v3.0 © Queen’s Printer and Controller of HMSO 2019. This work was produced by Harris et al. under the terms of a commissioning contract issued by the Secretary of State for Health and Social Care. This issue may be freely reproduced for the purposes of private research and study and extracts (or indeed, the full report) may be included in professional journals provided that suitable acknowledgement is made and the reproduction is not associated with any form of advertising. Applications for commercial reproduction should be addressed to: NIHR Journals Library, National Institute for Health Research, Evaluation, Trials and Studies Coordinating Centre, Alpha House, University of Southampton Science Park, Southampton SO16 7NS, UK. 2013 2019 Crown copyright Queen’s Printer and Controller of HMSO Background The government response to the care failures at the Mid Staffordshire NHS Foundation Trust led to the policy imperative of ‘regular interaction and engagement between nurses and patients’ (Francis R. Report of the Mid Staffordshire NHS Foundation Trust Public Inquiry. London: The Stationery Office; 2013. © Crown copyright 2013. Contains public sector information licensed under the Open Government Licence v3.0) in the NHS. The pressure on nursing to act resulted in the introduction of the US model, known as ‘intentional rounding’, into nursing practice. This is a timed, planned intervention that sets out to address fundamental elements of nursing care by means of a regular bedside ward round. Objectives The study aims were to examine what it is about intentional rounding in hospital wards that works, for whom and in what circumstances. Design A multimethod study design was undertaken using realist evaluation methodology. The study was conducted in four phases: (1) theory development; (2) a national survey of all NHS acute trusts in England; (3) in-depth case studies of six wards, involving individual interviews, observations, retrieval of routinely collected ward outcome data and analysis of costs; and (4) synthesis of the study findings. Setting The study was conducted in acute NHS trusts in England. Participants A total of 108 acute NHS trusts participated in the survey. Seventeen senior managers, 33 front-line nurses, 28 non-nursing professionals, 34 patients and 28 carers participated in individual interviews. Thirty-nine members of nursing staff were shadowed during their delivery of intentional rounding and the direct care received by 28 patients was observed. Review methods A realist synthesis was undertaken to identify eight context–mechanism–outcome configurations, which were tested and refined using evidence collected in subsequent research phases. Results The national survey showed that 97% of NHS trusts had implemented intentional rounding in some way. Data synthesis from survey, observation and interview findings showed that only two of the original eight mechanisms were partially activated (consistency and comprehensiveness, and accountability). The evidence for two mechanisms was inconclusive (visibility of nurses and anticipation); there was minimal evidence for one mechanism (multidisciplinary teamwork and communication) and no evidence for the remaining three (allocated time to care, nurse–patient relationships and communication, and patient empowerment). A total of 240 intentional rounds were observed within 188 hours of care delivery observation. Although 86% of all intentional rounding interactions were observed to be documented, fidelity to the original intervention [i.e. the Studer Group protocol (Studer Group. Best Practices: Sacred Heart Hospital, Pensacola, Florida. Hourly Rounding Supplement. Gulf Breeze, FL: Studer Group; 2007)] was generally low. Limitations Intentional rounding was often difficult for researchers to observe, as it was rarely delivered as a discrete activity but instead undertaken alongside other nursing activities. Furthermore, a lack of findings about the influence of intentional rounding on patient outcomes in the safety thermometer data limits inferences on how mechanisms link to clinical outcomes for patients. Conclusions The evidence from this study demonstrates that the effectiveness of intentional rounding, as currently implemented and adapted in England, is very weak and falls short of the theoretically informed mechanisms. There was ambivalence and concern expressed that intentional rounding oversimplifies nursing, privileges a transactional and prescriptive approach over relational nursing care, and prioritises accountability and risk management above individual responsive care. Future work It is suggested that the insights and messages from this study inform a national conversation about whether or not intentional rounding is the optimum intervention to support the delivery of fundamental nursing care to patients, or if the time is right to shape alternative solutions. Funding The National Institute for Health Research Health Services and Delivery Research programme.
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Russell, Nicola, and Jenny Carryer. "Living large: the experiences of large-bodied women when accessing general practice services." Journal of Primary Health Care 5, no. 3 (2013): 199. http://dx.doi.org/10.1071/hc13199.
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INTRODUCTION: Numerous studies report high levels of stigma and discrimination experienced by obese/overweight women within the health care system and society at large. Despite general practice being the most utilised point of access for health care services, there is very little international or national exploration of the experiences of large-bodied women (LBW) accessing these services. The aim of this study was to explore LBWs experiences of accessing general practice services in New Zealand. METHODS: This is a qualitative, descriptive, feminist study. Local advertising for participants resulted in eight self-identified, large-bodied women being interviewed. A post-structural feminist lens was applied to the data during thematic analysis. FINDINGS: The women in this study provided examples of verbal insults, inappropriate humour, negative body language, unmet health care needs and breaches of dignity from health care providers in general practice. Seven themes were identified: early experiences of body perception, confronting social stereotypes, contending with feminine beauty ideals, perceptions of health, pursuing health, respecting the whole person, and feeling safe to access care. CONCLUSION: Pressure for body size vigilance has, in effect, excluded the women in this study from the very locations of health that they are encouraged to attend including socialising and exercising in public, screening opportunities that require bodily exposure, and accessing first point of care health services. KEYWORDS: General practice; obesity; primary health care; social stigma; women
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Katernyuk, Аleksej V., and Elizaveta V. Mezhevaya. "ESTIMATING COMPETITIVENESS OF ADVERTISING COMPANY THROUGH INTEGRAL INDEXES." Vestnik of the Plekhanov Russian University of Economics, no. 3 (June 30, 2019): 176–84. http://dx.doi.org/10.21686/2413-2829-2019-3-176-184.
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The article studies a well-known integral methodology of estimating company competitiveness. It shows the possibility to use it in practice, in particular for advertising agencies. In order to estimate competitiveness such methods as formalization, comparison, modeling and sociometry were used. The author came to the conclusion about possible application of this methodology for advertising service assessment. Models used earlier for estimation of competitiveness were oriented to the product as a physical object with a number of characteristic s (from compliance with standards to subjective appraisal by customers). Assessment of service competitiveness includes both the attitude to the product (in case service rendering is connected with a physical product) and the attitude to the company that provides the service, which can be positive, if the process of sale/purchase was pleasant or adverse, if not. The author put forward an extended appraisal of features of the whole process of client servicing. In view of its practical application this algorithm can be used both by advertising agencies (market participants) and state bodies controlling competition of the market (such as the Federal Antitrust Service).
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Al Khudiry, Yaser Hamza Salman. "Scientific Reflection of Public Service Advertisement Concept in International Scope and Historical Aspects." Current Issues of Mass Communication, no. 20 (2016): 71–81. http://dx.doi.org/10.17721/2312-5160.2016.20.71-81.
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In this research, for the first time in Ukraine, a large volume of foreign scientific sources on public service advertising (PSA) was analyzed that allowed to make an assessment of the differences in theoretical approaches to the determination of the PSA and of the main research vectors of exploring this social and communication phenomenon; an attempt to expand its theoretical and methodological fundamentals was taken. The study is based on qualitative analysis of 122 scientific sources. The data was systematized and generalized. Descriptive, comparative and empirical-analytical methods were used to make an objective assessment of the subject. System method was applied to link each item to its role and place in the system. It is shown in the research that scientific approaches to the concept of PSA are ambiguous; they vary depending on historical, cultural, political and other factors. More than half a century American as well as European scientists have been attempting to explore the PSA as a separate subject; currently, the most actual trends in public service advertising development relate to its applicable aspects, its social communication techniques and efficiency. Constantly expanding geography of the research contemplates a tendency towards deeper understanding of the subject, thanks to the outcomes of implemented information campaigns. Special attention in the PSA research is dedicated to the psychological factors of influencing audience, the latest communication channels, and specifics of the content. Considering the international experience and historical factors, the conceptual apparatus of public service advertising was specified in this research, and the ways for improving further scientific studies of the PSA in Ukraine are proposed.
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Lladonosa-Latorre, Mariona, and Mariona Visa-Barbosa. "Talking the nation over advertising: The case of Catalan commercial advertisements." Catalan Journal of Communication & Cultural Studies 13, no. 1 (April 1, 2021): 63–82. http://dx.doi.org/10.1386/cjcs_00039_1.
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This article addresses how advertisements are narrative devices for the construction, imagination and diffusion of the nation’s depictions in the context of globalization. In this analytical sense, we suggest the current traits in advertising: the hyper-symbolization of the brand and the extrapolation of nation branding to product advertising. We study different representations of Catalonia through a sample of the audio-visual commercial advertising on food and drinks on public television in Catalonia between 2009 and 2017. These examples show the main symbolic frameworks of the nation and re-created identity through two types of depictions of Catalan tradition and experiential Catalanness, that which can exemplify the idea of banal nationalism in the sense of Billig and Edensor’s everyday nationalism. The main objective of our proposal is to understand commercial advertisements as forms of national discourse in everyday nationalism and how the private sector uses this.
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Pechmann, C. "Anti-smoking advertising campaigns targeting youth: case studies from USA and Canada." Tobacco Control 9, no. 90002 (June 1, 2000): 18ii—31. http://dx.doi.org/10.1136/tc.9.suppl_2.ii18.
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Taylor, Gregory, and Barbara Thomass. "Sports rights and public service media/public broadcasting: Case studies on economic and political implications." International Communication Gazette 79, no. 2 (March 2017): 111–19. http://dx.doi.org/10.1177/1748048516689190.
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The historic relationship between public service media and major national sporting events is strained and/or broken across the globe. This article offers a broad picture of the recent developments in the global market for sport broadcasting and frames the debate between those who view sport as an essential element of national culture and others, for whom sport is a product best left to the marketplace. This special issue explores the place of sports broadcasting rights in the increasingly contested environment of public service media.
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Landsberger, Stefan. "Harmony, Olympic Manners and Morals—Chinese Television and the 'New Propaganda' of Public Service Advertising." European Journal of East Asian Studies 8, no. 2 (2009): 331–55. http://dx.doi.org/10.1163/156805809x12553326569632.
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AbstractOver the past three decades, Chinese media have moved away from the tight controls under which they were kept since 1949. This forced those responsible for popular education to reconsider how their messages can be presented best to the public. Written propaganda, as published in newspapers, reached less and less people and was seen as boring and ineffective; the propaganda posters of the past could not compete with the many moving images and the glossy commercial messages that entered China. Television was seen as the most effective medium to present a modernized type of propaganda. As a result, the Party became a producer of 'public service advertising' (PSA, gongyi guanggao). Commercial advertising has inspired contents and forms of these PSA in major ways. Despite their important function in the wider framework of thought work, the production of PSA is hampered by three partially interrelated problems: financing, production and broadcasting. In the run-up to the Beijing 2008 Olympic Games, the number and intensity of PSA increased.
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Jacka, Elizabeth. "The ABC and the 2006 Federal Media Reforms." Media International Australia 120, no. 1 (August 2006): 5–9. http://dx.doi.org/10.1177/1329878x0612000103.
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This article dissects the implications for the ABC of the current Australian government media reforms. If the quality of policy development and discussion of such changes to key media laws and policy is poor in general, the level of consideration of the role of public broadcasting is worse. The author also considers other perennial dilemmas such as advertising on the ABC, governance and political interference, concluding that the new communications landscapes makes the ABC and public service broadcasting more necessary than ever — yet it is still awaiting a thorough exploration and adequate public discussion.
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Maartens, Brendan. "Your Country Needs You? Advertising, Public Relations and the Promotion of Military Service in Peacetime Britain." Media, War & Conflict 13, no. 2 (February 19, 2019): 213–33. http://dx.doi.org/10.1177/1750635219828774.
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Historians have long taken an interest in military recruitment advertising and public relations. Much of their attention, however, has been directed towards promotion in wartime, with a lot less known about how governments used media to attract civilians in peacetime or during the many so-called ‘limited wars’ of the post-war era. This article addresses this shortcoming by exploring three separate recruitment campaigns waged in Britain at different moments in the 20th century. Giving a sense of the scale of official recruiting work, it highlights the central role played by commercial advertising and public relations professionals in the planning and development of campaigns and investigates whether recruiters were actually successful in convincing civilians to join up. The evidence presented here suggests that they had a negligible effect on enrolment rates. Yet, it also indicates that different types of appeal were used to attract civilians in peacetime, with material rewards typically taking precedence over notions of patriotic duty. Suggesting that such appeals effectively commodified military service, this article concludes by reflecting on their broader legacy to studies of media, war and conflict.
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Brikše, Inta, and Ieva Beitika. "How do Members of Parliament View the Public Value of Public Service Media? The Case of Latvia." Polish Political Science Review 1, no. 1 (December 1, 2013): 17–28. http://dx.doi.org/10.1515/ppsr-2015-0002.
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Abstract The Development of public media in Latvia as a post-communist country has essentially been influenced by politicians. The political community has had consensus that certain reforms are necessary to ensure the development of public media given the changes in the communication space and its role in the facilitation of the strengthening of democracy, yet during the last fifteen years the political elite has not been able to come to a common agreement and to make decisions on systemic reforming and the development of public media. Since the communication environment has changed post digitalisation of television, the question about public media development and legitimisation has become increasingly topical. The aim of the study is to explore how the members of the parliament of Latvia (Saeima) position public service media (PSM) in Latvia and assess the public value of PSM. The theoretical framework for the research is based on the concept of public value „strategic triangle” (Benington & Moore 2011), which consists of three main elements: public value outcomes, the authorising environment and operational capacity. The study is based on qualitative research methods including 18 semi-structured interviews conducted with members of the Saeima in 2012 and 2013. The acquired data has been analysed by the principles of thematic analysis (Attride-Stirling 2001). Analysis of the interviews show that members of the Saeima recognise the need for public media to be independent whilst at the same time supporting a model in which public media is not supposed to have independent funding and they will continue competing with commercial media in the advertising market. High competition and resentment are characteristic features of the political elite in Latvia that apparently would also in future hamper the making of such decisions about public media that will facilitate their high-quality. Results of the research show the tendency for members of parliament to lack the necessary knowledge to formulate their opinion and to modulate relations of public media with society and their place in the overall media system in Latvia.
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Davies, Chris Lawe. "SBS-TV and its Amazing World." Media International Australia 89, no. 1 (November 1998): 87–108. http://dx.doi.org/10.1177/1329878x9808900111.
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This paper looks at a particular moment in the history of SBS-TV — the 1994–95 corporate image campaign, ‘The World is an Amazing Place’. The corporate image campaign redirected all promotional funds away from program publicity to try to ‘re-position’ SBS as an urbane advertising vehicle, and at the same time to double its market share. At the time, it was a kind of ‘do-or-die mission — spurred to some extent by the need to see advertising as the only means SBS had of making up for government allocations which never seemed to match the network's aspirations. SBS did not achieve the increased share through the campaign; the question is whether, in re-positioning itself, the network compromised its public service role.
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Melin, Ulf, and Karin Axelsson. "Managing e‐service development – comparing two e‐government case studies." Transforming Government: People, Process and Policy 3, no. 3 (July 31, 2009): 248–70. http://dx.doi.org/10.1108/17506160910979351.
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ULUĞ YURTTAŞ, Özge. "A REVIEW OF COVID-19 PANDEMIC AND PUBLIC SERVICE ADS." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (January 1, 2021): 213–31. http://dx.doi.org/10.7456/11001100/012.
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Coronavirus disease Covid-19, started affecting the world as of December 2019, and Turkey as of 2020. The disease became a global crisis threatening the whole world in the context of public health. All the countries made attempts on protecting the society and on informing the public in the right direction in the process of fighting against the disease. Public service advertising aiming to change the behavior of people and to attract attention on public issues gained specific importance among these attempts. Providing successful examples in many aspects such as combating social and public problems, raising awareness, and informing, public service advertisements managed to create an agenda at a level that cannot be ignored with the themes covered during the Covid-19 pandemic. In this context, the main subject of this study consists of public service advertisements with Covid-19 content. In the study, it was aimed to analyze the effectiveness of the public service advertisements published by the Ministry of Health of Turkey after detecting the first official case in our country in March 2020. Using the phenomenology method; the study group of the research consists of 8 male and 8 female volunteers between the ages of 25-65, and of undergraduate and postgraduate education level.
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ULUĞ YURTTAŞ, Özge. "A REVIEW OF COVID-19 PANDEMIC AND PUBLIC SERVICE ADS." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (January 1, 2021): 213–31. http://dx.doi.org/10.7456/11101100/012.
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Coronavirus disease Covid-19, started affecting the world as of December 2019, and Turkey as of 2020. The disease became a global crisis threatening the whole world in the context of public health. All the countries made attempts on protecting the society and on informing the public in the right direction in the process of fighting against the disease. Public service advertising aiming to change the behavior of people and to attract attention on public issues gained specific importance among these attempts. Providing successful examples in many aspects such as combating social and public problems, raising awareness, and informing, public service advertisements managed to create an agenda at a level that cannot be ignored with the themes covered during the Covid-19 pandemic. In this context, the main subject of this study consists of public service advertisements with Covid-19 content. In the study, it was aimed to analyze the effectiveness of the public service advertisements published by the Ministry of Health of Turkey after detecting the first official case in our country in March 2020. Using the phenomenology method; the study group of the research consists of 8 male and 8 female volunteers between the ages of 25-65, and of undergraduate and postgraduate education level.
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ULUĞ YURTTAŞ, Özge. "A REVIEW OF COVID-19 PANDEMIC AND PUBLIC SERVICE ADS." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (January 1, 2021): 213–31. http://dx.doi.org/10.7456/11101100/012.
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Coronavirus disease Covid-19, started affecting the world as of December 2019, and Turkey as of 2020. The disease became a global crisis threatening the whole world in the context of public health. All the countries made attempts on protecting the society and on informing the public in the right direction in the process of fighting against the disease. Public service advertising aiming to change the behavior of people and to attract attention on public issues gained specific importance among these attempts. Providing successful examples in many aspects such as combating social and public problems, raising awareness, and informing, public service advertisements managed to create an agenda at a level that cannot be ignored with the themes covered during the Covid-19 pandemic. In this context, the main subject of this study consists of public service advertisements with Covid-19 content. In the study, it was aimed to analyze the effectiveness of the public service advertisements published by the Ministry of Health of Turkey after detecting the first official case in our country in March 2020. Using the phenomenology method; the study group of the research consists of 8 male and 8 female volunteers between the ages of 25-65, and of undergraduate and postgraduate education level.
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Ekpu, Victor U., and Abraham K. Brown. "The Economic Impact of Smoking and of Reducing Smoking Prevalence: Review of Evidence." Tobacco Use Insights 8 (January 2015): TUI.S15628. http://dx.doi.org/10.4137/tui.s15628.
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Background Tobacco smoking is the cause of many preventable diseases and premature deaths in the UK and around the world. It poses enormous health- and non-health-related costs to the affected individuals, employers, and the society at large. The World Health Organization (WHO) estimates that, globally, smoking causes over US$500 billion in economic damage each year. Objectives This paper examines global and UK evidence on the economic impact of smoking prevalence and evaluates the effectiveness and cost effectiveness of smoking cessation measures. Study Selection Search Methods We used two major health care/economic research databases, namely PubMed and the National Institute for Health Research (NIHR) database that contains the British National Health Service (NHS) Economic Evaluation Database; Cochrane Library of systematic reviews in health care and health policy; and other health-care-related bibliographic sources. We also performed hand searching of relevant articles, health reports, and white papers issued by government bodies, international health organizations, and health intervention campaign agencies. Selection Criteria The paper includes cost-effectiveness studies from medical journals, health reports, and white papers published between 1992 and July 2014, but included only eight relevant studies before 1992. Most of the papers reviewed reported outcomes on smoking prevalence, as well as the direct and indirect costs of smoking and the costs and benefits of smoking cessation interventions. We excluded papers that merely described the effectiveness of an intervention without including economic or cost considerations. We also excluded papers that combine smoking cessation with the reduction in the risk of other diseases. Data Collection and Analysis The included studies were assessed against criteria indicated in the Cochrane Reviewers Handbook version 5.0.0. Outcomes Assessed in the Review Primary outcomes of the selected studies are smoking prevalence, direct and indirect costs of smoking, and the costs and benefits of smoking cessation interventions (eg, “cost per quitter”, “cost per life year saved”, “cost per quality-adjusted life year gained,” “present value” or “net benefits” from smoking cessation, and “cost savings” from personal health care expenditure). Main Results The main findings of this study are as follows: 1. The costs of smoking can be classified into direct, indirect, and intangible costs. About 15% of the aggregate health care expenditure in high-income countries can be attributed to smoking. In the US, the proportion of health care expenditure attributable to smoking ranges between 6% and 18% across different states. In the UK, the direct costs of smoking to the NHS have been estimated at between £2.7 billion and £5.2 billion, which is equivalent to around 5% of the total NHS budget each year. The economic burden of smoking estimated in terms of GDP reveals that smoking accounts for approximately 0.7% of China's GDP and approximately 1% of US GDP. As part of the indirect (non-health-related) costs of smoking, the total productivity losses caused by smoking each year in the US have been estimated at US$151 billion. 2. The costs of smoking notwithstanding, it produces some potential economic benefits. The economic activities generated from the production and consumption of tobacco provides economic stimulus. It also produces huge tax revenues for most governments, especially in high-income countries, as well as employment in the tobacco industry. Income from the tobacco industry accounts for up to 7.4% of centrally collected government revenue in China. Smoking also yields cost savings in pension payments from the premature death of smokers. 3. Smoking cessation measures could range from pharmacological treatment interventions to policy-based measures, community-based interventions, telecoms, media, and technology (TMT)-based interventions, school-based interventions, and workplace interventions. 4. The cost per life year saved from the use of pharmacological treatment interventions ranged between US$128 and US$1,450 and up to US$4,400 per quality-adjusted life years (QALYs) saved. The use of pharmacotherapies such as varenicline, NRT, and Bupropion, when combined with GP counseling or other behavioral treatment interventions (such as proactive telephone counseling and Web-based delivery), is both clinically effective and cost effective to primary health care providers. 5. Price-based policy measures such as increase in tobacco taxes are unarguably the most effective means of reducing the consumption of tobacco. A 10% tax-induced cigarette price increase anywhere in the world reduces smoking prevalence by between 4% and 8%. Net public benefits from tobacco tax, however, remain positive only when tax rates are between 42.9% and 91.1%. The cost effectiveness ratio of implementing non-price-based smoking cessation legislations (such as smoking restrictions in work places, public places, bans on tobacco advertisement, and raising the legal age of smokers) range from US$2 to US$112 per life year gained (LYG) while reducing smoking prevalence by up to 30%–82% in the long term (over a 50-year period). 6. Smoking cessation classes are known to be most effective among community-based measures, as they could lead to a quit rate of up to 35%, but they usually incur higher costs than other measures such as self-help quit-smoking kits. On average, community pharmacist-based smoking cessation programs yield cost savings to the health system of between US$500 and US$614 per LYG. 7. Advertising media, telecommunications, and other technology-based interventions (such as TV, radio, print, telephone, the Internet, PC, and other electronic media) usually have positive synergistic effects in reducing smoking prevalence especially when combined to deliver smoking cessation messages and counseling support. However, the outcomes on the cost effectiveness of TMT-based measures have been inconsistent, and this made it difficult to attribute results to specific media. The differences in reported cost effectiveness may be partly attributed to varying methodological approaches including varying parametric inputs, differences in national contexts, differences in advertising campaigns tested on different media, and disparate levels of resourcing between campaigns. Due to its universal reach and low implementation costs, online campaign appears to be substantially more cost effective than other media, though it may not be as effective in reducing smoking prevalence. 8. School-based smoking prevalence programs tend to reduce short-term smoking prevalence by between 30% and 70%. Total intervention costs could range from US$16,400 to US$580,000 depending on the scale and scope of intervention. The cost effectiveness of school-based programs show that one could expect a saving of approximately between US$2,000 and US$20,000 per QALY saved due to averted smoking after 2–4 years of follow-up. 9. Workplace-based interventions could represent a sound economic investment to both employers and the society at large, achieving a benefit–cost ratio of up to 8.75 and generating 12-month employer cost savings of between $150 and $540 per nonsmoking employee. Implementing smoke-free workplaces would also produce myriads of new quitters and reduce the amount of cigarette consumption, leading to cost savings in direct medical costs to primary health care providers. Workplace interventions are, however, likely to yield far greater economic benefits over the long term, as reduced prevalence will lead to a healthier and more productive workforce. Conclusions We conclude that the direct costs and externalities to society of smoking far outweigh any benefits that might be accruable at least when considered from the perspective of socially desirable outcomes (ie, in terms of a healthy population and a productive workforce). There are enormous differences in the application and economic measurement of smoking cessation measures across various types of interventions, methodologies, countries, economic settings, and health care systems, and these may have affected the comparability of the results of the studies reviewed. However, on the balance of probabilities, most of the cessation measures reviewed have not only proved effective but also cost effective in delivering the much desired cost savings and net gains to individuals and primary health care providers.
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Ballart, Xavier, and Clara Riba. "Contextualized measures of public service motivation: the case of Spain." International Review of Administrative Sciences 83, no. 1 (July 9, 2016): 43–62. http://dx.doi.org/10.1177/0020852315574995.
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Since the initial ‘public service motivation’ concept and measures were developed, various studies have raised concerns with regard to cultural differences. According to previous research trying to supplement the four original dimensions of the original construct with a fifth dimension, this study follows this same strategy, taking into account three aspects of the Napoleonic administrative tradition. The analysis captures one new dimension with political loyalty values, which slightly improves the measurement of public service motivation in that specific context. Points for practitioners Previous research has showed that ‘public service motivation’ has consequences in terms of individual and collective behaviour and, thus, it may contribute to improve organizations. Public service motivation has been related to performance, organizational commitment and job satisfaction, among other attitudes and behaviours. It has also been used by public administrations in job selection processes.
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Chang, Yongjin. "Determinants of Public Service Career Choice in Developing Countries." Korean Journal of Policy Studies 35, no. 3 (December 31, 2020): 1–34. http://dx.doi.org/10.52372/kjps35301.
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This study examines factors influencing public service career choice in developing countries through case studies and a survey. Based on the results of these case studies and survey, I conclude that job security, public service motivation, social recognition and status, and the opportunity for career development are important determinants in why individuals in developing countries choose a public service career. Bureaucratic power and family-related factors also play a role and reflect the high power distance and collectivist culture of developing countries.
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Stępniak, Krzysztof. "Advertising in Communication of the Catholic Church. The Case of Poland." Central European Journal of Communication 13, no. 3(27) (January 19, 2021): 409–25. http://dx.doi.org/10.51480/1899-5101.13.3(27).6.
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Religious advertising as a kind of religious persuasive communication based on the element of the sacred is a Polish phenomenon. The article presents studies on religious advertising, its definition and typology and reception by select social groups. This kind of advertising confirms not only Hjelm’s concept of the visibility of religion, as it exists in both the media and public sphere, but also David Herbert’s concept of republicisation. In a country without a clear division between State and the Church, despite a well-researched decline in traditional religiosity, religion is visible in social media and facilitates development of human relationships, both online and offline. Commercial media, including the Catholic ones, seem to be perfectly subjugated to the logic of media, which supports Stig Hjarvard’s process of mediatization of religion.
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Minerva, Victor, David Sampson, and Herbert S. Levinson. "Employer Shuttles—Concepts and Case Studies." Transportation Research Record: Journal of the Transportation Research Board 1557, no. 1 (January 1996): 32–39. http://dx.doi.org/10.1177/0361198196155700106.
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Employer shuttle systems in Connecticut and New Jersey are reviewed. The planning processes underlying system development, the approach used to determine potential markets for employer shuttle services, and service design principles are outlined, and system performance is evaluated. Several case studies are presented, and the requirements for a successful shuttle program are identified as reliable line-haul transit, a direct route to employer concentrations located not more than 20 min from the line-haul transit, a seamless transfer, a reasonable fare structure, employer and public interest and support, and an effective marketing program.
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Duran, Antonio, Tata Chanturidze, Adrian Gheorghe, and Antonio Moreno. "Assessment of Public Hospital Governance in Romania: Lessons From 10 Case Studies." International Journal of Health Policy and Management 8, no. 4 (December 22, 2018): 199–210. http://dx.doi.org/10.15171/ijhpm.2018.120.
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Background: The Government of Romania commissioned international technical assistance to help unpacking the causes of arrears in selected public hospitals. Emphases were placed on the governance-related determinants of the hospital performance in the context of the Romanian health system. Methods: The assessment was structured around a public hospital governance framework examining 4 dimensions: institutional arrangements, financing arrangements, accountability arrangements and correspondence between responsibility and decision-making capacity. The framework was operationalized using a 2-pronged approach: (i) a policy review of broader health system governance arrangements influencing hospital performance; and (ii) a series of 10 casestudies of public hospitals experiencing financial hardship. Data were collected during 2016-2017 through key informant interviews with central authorities and hospital management teams, exhaustive semi-structured questionnaires filled in by hospitals, as well as the review of documentary sources where feasible. Results: Overall, the governance landscape of Romanian public hospitals includes a large number of seemingly modern legislative provisions and management instruments. Over the past 30 years substantial efforts have been made to put in place standardised hospital classification, hospital governance structures, management and service purchasing contracts with key performance indicators, modern reimbursement mechanisms based on diagnosis-related groups (DRGs), and regulatory requirements for accountability, including internal and external audit. Nevertheless, their application appears to have been challenging for a range of reasons, pointing to the misalignment between the responsibility and decisionmaking capacity given to hospitals in a questionably conducive context. Incoherent policy design, outdated and often disjointed regulatory frameworks, and cumbersome administrative procedures limit managerial autonomy and obstruct efficiency gains. In a context of chronic insufficient funding, misaligned incentives, and overly rigid service procurement processes, hospitals seem to struggle to adjust service baskets to the population’s health needs or to overcoming financial hardship. External challenges, combined with the limited strategic, operational, and financial management capacity within hospitals, make it difficult to exhibit good financial and general performance. Conclusion: Existing governance arrangements for Romanian public hospitals appear conducive to poor financial performance. The suggested framework for hospital governance assessment has proved a powerful tool for identifying system and hospital-specific challenges contributing to sub-optimal hospital performance.
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Tong, Caroline Haiyan, Jeffrey D. Straussman, and Walter D. Broadnax. "Civil service reform in the People's Republic of China: case studies of early implementation." Public Administration and Development 19, no. 2 (May 1999): 193–206. http://dx.doi.org/10.1002/(sici)1099-162x(199905)19:2<193::aid-pad41>3.0.co;2-8.
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Girija, Sreekala. "A Case Study of Production Practices and User Participation in an Advertising-Free Digital News Media Organisation." tripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society 17, no. 1 (January 10, 2019): 38–55. http://dx.doi.org/10.31269/triplec.v17i1.909.
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The rising adoption of the Internet in India has contributed to the growth of digital news media organisations. Unlike the traditional advertiser-subsidised business model based on audience commodification, some of these new media firms rely on technology to offer news as a public service under an ad-less business model. Using a case study of Newslaundry, this article critically analyses whether interactive online technologies can help create media organisations untainted by the economic rationalities of capitalism. Following a mixed methodology approach that utilises data from 25 interviews with the Newslaundry team and mainstream journalists as well as a variety of text materials, the study finds that news loses its public good character due to Newslaundry’s efforts to make profits. The analysis suggests that the interactive nature of the Internet does not automatically lead to democratic participation.
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Zanker, Ruth. "Producers Speak: Creating Civic Spaces for New Zealand Children." Media International Australia 139, no. 1 (May 2011): 32–41. http://dx.doi.org/10.1177/1329878x1113900106.
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This article examines children's television production discourses. It first contextualises how regulations in New Zealand shape the children's broadcasting environment, then it asks producers of children's programs to describe how they go about creating public service programs for children within a complex media political economy. Several questions are addressed, with a key one examining how producers imagine their audiences and construct appropriate public spaces for them within the current constraints of funding and advertising regulation. The field research is based on extended face-to-face interviews conducted in 2009 with producers, a free-to-air television programmer and the television managers for the two funding agencies, New Zealand On Air (NZOA) and Te Māngai Pāho (Māori language media funding).
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Kaniewska-Sęba, Aleksandra, and Beata Pająk-Patkowska. "Negative recommendation in social media – theoretical approach and case studies." Przegląd Politologiczny, no. 3 (September 15, 2017): 45–60. http://dx.doi.org/10.14746/pp.2017.22.3.4.
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The Internet, including the social media services, has considerably changed the manner in which consumers voice favourable or unfavourable recommendations about products and services. Development of social media allowed reaching a significantly greater number of persons in a quicker way. One may also notice that the range of thematic comments has been expanded – customers speak not only about the quality of the products, their prices, service levels, but also about other aspects of how marketing companies function. Finally, it is worth paying attention to the language of these opinions, which – in the case of a negative experience with a product or retailer advertising – is often aggressive. With the development and dissemination of social networking, PR and marketing communications managers must learn how to communicate and satisfy customers and those who express their discontent at different stages of the purchase funnel. This is especially important in the case of negative word of mouth (NWOM) because every negative opinion can become the nucleus of major problems within brand image and the brand crisis. The aim of the article is to show the specificity of word of mouth in social media (sWOM) as one of the forms of electronic word of mouth (eWOM) and to depict phenomenon of NWOM in social media basing on selected case studies from the Polish market.
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Bonini, Tiziano, Elvina Fesneau, J. Ignacio Gallego Perez, Corinna Luthje, Stanislaw Jedrzejewski, Albino Pedroia, Ulrike Rohn, Toni Sellas, Guy Starkey, and Fredrik Stiernstedt. "Radio formats and social media use in Europe – 28 case studies of public service practice." Radio Journal:International Studies in Broadcast & Audio Media 12, no. 1 (October 1, 2014): 89–107. http://dx.doi.org/10.1386/rjao.12.1-2.89_1.
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Nord, Lars, and Marie Grusell. "30-second politics, 30 years too late: Political TV advertising in Swedish election campaigns, 2006–2018." Central European Journal of Communication 12, no. 3 (September 4, 2019): 282–98. http://dx.doi.org/10.19195/1899-5101.12.3(24).1.
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Televised political advertising appears in very different national political communication contexts. Sweden is an interesting case study. For many years, political ads on TV were not allowed at all. However, with the transition from analog to digital terrestrial television the public service obligations of the “hybrid” channel TV4 were dismantled. In the 2010 national election campaign, all Swedish parliamentary parties bought advertising time on TV4. This article intends to shed new light on political TV ads as a new campaign feature in a rapidly transforming political communication environment. The study relates to the concept of hybridization of election campaigns and intends to increase knowledge about hybridization processes by focusing on a critical case where one of the most adopted campaign practices worldwide is finally implemented within a specific national context and deviating political culture.
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Ren, Xiaoai. "How public library systems in New York State make service decisions: Case studies at three cooperative public library systems." Proceedings of the American Society for Information Science and Technology 47, no. 1 (November 2010): 1–2. http://dx.doi.org/10.1002/meet.14504701366.
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Lim, Tania, Azad Bali, and Marcus Moo. "New digital realities and old public service broadcasting models – the case of public access and participation in Singapore’s televisual landscape." Media International Australia 170, no. 1 (December 5, 2017): 100–114. http://dx.doi.org/10.1177/1329878x17743348.
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Does public service broadcasting (PSB), with its 20th-century state-controlled and state-funded structure, still have a role to play in increasing access, public participation and a strong national media system in today’s globalising East Asia? This article, by taking Singapore as a case study, examines why and how traditional PSB media players have been forced to change their institutional and transactional responses to the ‘shocks’ of digitisation. In particular, it examines how the rise of Web 2.0, with its de-territorialised media services and social media, challenges PSB’s relevance as trends towards universal access, a greater participatory culture and active audiences render PSB content increasingly anachronistic.
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Hastings, Colin. "Fostering supportive environments: A case study of public pedagogy in a community-based AIDS service organization." Review of Education, Pedagogy, and Cultural Studies 38, no. 5 (October 18, 2016): 410–26. http://dx.doi.org/10.1080/10714413.2016.1221710.
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Tutlys, Vidmantas, Genute Gedviliene, and Skaiste Vaiciukyniene. "Legal Regulations for Advertising Vocational Education and Training Services: Case Study of Lithuania." European Scientific Journal, ESJ 14, no. 22 (August 31, 2018): 202. http://dx.doi.org/10.19044/esj.2018.v14n22p202.
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The European Commission’s Europe 2020 strategy calls for the enhancement the attractiveness of vocational education and training. This article aims to disclose and critically discuss the requirements defined in legislation of Lithuania for advertising VET services with reference to the context of the improvement of the VET image in society. It seeks to determine the requirements stipulated in legislation of Lithuania for advertising VET services and to evaluate the information on admissions to institutions of vocational education and training on their web pages according to the criterion of truthfulness of advertising. The article may be useful for professionals who work or will work with marketing communication in the future. It can be used as a manual of how to inform customers about VET services properly. The methods applied in this research are content analysis of scientific literature and legal documents, linguistic, comparative, systematic and logical interpretation methods of law, and a qualitative content analysis used for the case study. The content of the training service and not the subjective image is the actual marketing object, because the content provides an advantage that ensures good market positions in increasingly competitive market of VET provision. The image of initial vocational education is determined not so much by the actions of society, but by the vocational training systems themselves, or more specifically by the targeted efforts of its participants to improve the quality of initial vocational education, responding to the public challenges and communicating this message to the interested audiences in the communication process.
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Kabe, Takashi, Kohichi Tanaka, Hiroyasu Ikeda, and Noboru Sugimoto. "Consideration on safety for emerging technology – Case studies of seven service robots." Safety Science 48, no. 3 (March 2010): 296–301. http://dx.doi.org/10.1016/j.ssci.2009.11.008.
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Sebhatu, Samuel Petros, and Bo Enquist. "Sustainable Public Transit Service Value Network for Building Living Cities in Emerging Economies: Multiple Case Studies from Public Transit Services." Procedia - Social and Behavioral Sciences 224 (June 2016): 263–68. http://dx.doi.org/10.1016/j.sbspro.2016.05.458.
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Özdemir, Feriha. "Service innovation in case of electromobility." European Journal of Social Sciences Education and Research 10, no. 2 (May 19, 2017): 187. http://dx.doi.org/10.26417/ejser.v10i2.p187-192.
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Studies show that electromobility will emerge in urban areas. As urban mobility solutions are changing, electromobility is intended with a big potential of sustainable innovation. Nevertheless, changing the mobility culture depends on certain requirements. According to Urri, the automobile development lies in breaking the dominant role of cars which results in a development deadlock. In order to change the mobility culture, the mental approach to mobility options and the infrastructural conditions need to be considered as two central factors. Future mobility isn´t about less mobility, but rather a different way of being mobile and using different types of mobility solutions. This paper presents a research project that is based on the systemic-relational approach. It seeks to develop and introduce the conditions of electromobility in an urban area without a well-frequented local public transport by a networked innovation cooperation in four development areas. The central goal of this work is the integrated development of service innovation of technical and non-technical manner based on the network of project partners, the city council and the university. A change towards electromobility means changing infrastructure, market actors and business models. It signifies a change of social-cultural systems regarding mobility habits, practices and values. One of our main results show that the emotional perception by using experiences of electromobility has a positive effect on its social acceptability which raises the “flow factor” of electromobility.
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Bowen, Lawrence, and Jill Schmid. "Minority Presence and Portrayal in Mainstream Magazine Advertising: An Update." Journalism & Mass Communication Quarterly 74, no. 1 (March 1997): 134–46. http://dx.doi.org/10.1177/107769909707400111.
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This research analyzes inclusion, portrayal, and integration of minorities in mainstream magazine advertising. Nine mass-circulation magazines for 1987 and 1992 constituted the sample frame: four issues of each magazine for each year for a total of seventy-two issues, yielding 1, 969 “populated” advertisements. Each ad was examined for minority presence, gender, age, occupation, and product category. When minorities and Whites appeared together in the same ad, the relationship depicted was also coded. Overall, when compared with earlier studies, the number of Black models used in magazine advertisements has increased. The use of Hispanic and Asian models was extremely small. There were few differences in portrayal by gender or age. Blacks were more likely to appear as athletes or musicians and to be featured in public-service or government-sponsored ads. In mixed-ethnic ads, Whites typically outnumbered minorities, and the relationships depicted were set in formal or work settings with very little face-to-face interaction.
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Zeynalov, Anar. "ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN AZERBAIJAN: THE CASE OF ASAN SERVICE." Bulletin of Taras Shevchenko National University of Kyiv. Public Administration 14, no. 2 (2021): 10–13. http://dx.doi.org/10.17721/2616-9193.2021/14-2/6.
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ASAN Service – An affiliation of the State Agency for Public Service and Social Innovations under the President of the Republic of Azerbaijan, has been established in 2012, where different government agencies as well as private companies are able to directly implement their services to the citizens of Azerbaijan. In other words, the government agencies are required to increase the quality of their work, which is based on transparent and equal standards that purely for the benefits of citizens. However, there are very few studies that investigate what are the main driving forces that motivate citizens to use public services through ASAN Service, while at the same time, it is necessary to understand how the organizational citizenship behavior is formed in this context. This chapter of the research sheds a light on ASAN Service model in Azerbaijan, while at the same time brings the organizational citizenship behavior to the agenda of public sector in the country.