Relevant bibliographies by topics / Advertising Research Foundation

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Advertising Research Foundation'

Author: Grafiati
Published: 4 June 2021
Last updated: 27 July 2025

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Journal articles on the topic "Advertising Research Foundation"

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Rachma Prayudawardani, Azahra, Chusni Hadiati, and Usep Muttaqin. "SEMIOTIC ANALYSIS ON FENTY BEAUTY’S FOUNDATION ADVERTISING POSTER AS A REPRESENTATIVE OF BEAUTY DIVERSITY." LUNAR 7, no. 2 (2023): 101–12. http://dx.doi.org/10.36526/ln.v7i2.3053.

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This research entitled "Semiotic Analysis on Fenty Beauty's Foundation Advertising Poster as a Representative of Beauty Diversity". This involves analyzing the Fenty Beauty foundation advertising poster employing the semiotic field. The descriptive qualitative approach was chosen in this research, and the aims of this research to identify the icon, index, and symbol in Fenty Beauty's foundation advertising poster, and to determine the relationship between signs and the beauty diversity issue in Fenty Beauty's foundation advertising poster. To figure out the answer, the researcher applies a sem
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Venter, Casper. "role of the SA Advertising Research Founda- tion in communications research." Communicare: Journal for Communication Studies in Africa 1, no. 1 (2022): 34–40. http://dx.doi.org/10.36615/jcsa.v1i1.2172.

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The South African Advertising Research Foundation started operations in January 1975. The SAARF is financed by a levy of 0.5 per cent added by the media to their published advertising rates. The primary objectives of the SAARF are to develop an organisation for research which can conduct, promote, and sponsor comprehensive and continuous audience and product usage surveys. It further aims to improve professional standards and methods of research as well as the effective use of research results; to sponsor relevant education and research by tertiary education institutions; and to liaise with in
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Pan, Yuqiao. "Research on the Influence of Advertising Content on Consumer Purchasing Behavior Based on Elaboration Likelihood Model (ELM)." Journal of Education, Humanities and Social Sciences 27 (March 5, 2024): 439–44. http://dx.doi.org/10.54097/mk0f1454.

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Advertising content is the foundation of advertising. Advertising content contains a lot of information and experience to convey to the consumer. How consumers deal with advertising content cognitively will affect the effectiveness of marketing personnel in delivering advertisements to consumers and lead to changes in purchasing behavior. This literature review studies the cognitive processing of consumers' four types of advertising content (informational advertising, comparative advertising, emotional advertising, social responsibility advertising) based on Elaboration Likelihood Model (ELM),
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Lu, Zhan, and Jian Zhang. "Research on Short Video Advertising Design Based on the Addiction Model." Advances in Economics, Management and Political Sciences 134, no. 1 (2024): 112–18. https://doi.org/10.54254/2754-1169/2024.18788.

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Short video advertising, a new form of advertising that has emerged from the transformation of advertising marketing models, fills the gaps left by traditional media and has quickly risen to prominence in the advertising industry. However, in their eagerness to maximize profits, many advertisers have haphazardly integrated advertising products into video content, resulting in poorly executed and distorted short video ads. This paper explores the four stages of the addiction model and examines the elements and characteristics of short video advertising design. Through case studies of fashion-re
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Nguyễn Thị Hảo та Nguyễn Duy Thanh*. "Vai trò của giá trị quảng cáo trong thái độ hướng tới quảng cáo trên mạng xã hội". Tạp chí Công Thương - Các kết quả nghiên cứu, № 2 (1 лютого 2025): 66–71. https://doi.org/10.62831/202502017.

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This study evaluates the role of advertising value in attitude towards advertising on social networks. The study’s proposed research model is based on the theoretical foundation of advertising value and relevant work to assess the impact of structural factors on user attitudes. The study is conducted on 230 data samples collected from social networks. Data analysis through Structural Equation Modeling (SEM) showed that credibility, informativeness, entertainment, and personalization have a positive impact on advertising value, and advertising value has a positive impact on attitude towards adv
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Park, Jung Sup, and Seok Kwon Jang. "Research on the Role of the Advertising Industry Promotion Act and Social Support Systems to Protect Small Business Owners as a Digitally Vulnerable Group." Academy of Social Welfare and Law 16, no. 1 (2025): 91–117. https://doi.org/10.35589/swlj.2026.16.1.91.

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The advertising market is continuously growing, centered on online advertising, but there is no integrated law related to the advertising industry, and the advertising law only regulates the expression of advertisements in general. Even for each item, there are only limited regulations on expression, publication method, etc., such as the regulation of the functionality of health functional foods, and there are no regulations on the overall promotion and regulation system for the advertising industry. Accordingly, the Korea Advertising Federation has been promoting the enactment of a law on the
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A. S., Mounir. "Comparative Study on Advertising as a Means of Communications; its Issues and Characteristics." Studies in Linguistics and Literature 7, no. 1 (2023): p104. http://dx.doi.org/10.22158/sll.v7n1p104.

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This article is meant to provide some initial notions, materials, and concept for the study of advertising communication. It draws on advertising communication definitions. I analyzed vary definitions of advertising communications for English, Russian, and Arabic authors. I committed to bridging the gap between the huge body of research on advertising communications definitions. I am hoping that this lays a solid enough foundation for researchers to dig deeper into some of the issues brought up. The characteristics of advertising communication are particularly explained in the second half of t
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Fiqhyany, Milla Rahma, and Ari Prasetyo. "Pengaruh Komunikasi Pemasaran Terpadu Terhadap Niat Muzakki Membayar Dana Zakat, Infaq, Shadaqah Pada Yayasan Nurul Hayat Cabang Tuban." Jurnal Ekonomi Syariah Teori dan Terapan 1, no. 11 (2015): 813. http://dx.doi.org/10.20473/vol1iss201411pp813-831.

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This study aimed to find out the effect of integrated marketing communication which consist of advertising, public relation, direct marketing, and personal selling to muzakki’s intention paying zakah, infaq, shadaqah funds at Nurul Hayat Foundation Branch Tuban. Primary data of this research is taken by questionnaires with samples are 98 respondent is taken by simple random sampling. This research uses quantitative approach with multiple linear regresion analysis.The result of this research showed that integrated marketing communication(advertising, public relation, direct marketing, and perso
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Bray, Janet E., Lahn Straney, Bill Barger, and Judith Finn. "Effect of Public Awareness Campaigns on Calls to Ambulance Across Australia." Stroke 46, no. 5 (2015): 1377–80. http://dx.doi.org/10.1161/strokeaha.114.008515.

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Background and Purpose— The National Stroke Foundation of Australia has run 12 public awareness campaigns since 2004. Campaign exposure and funding has varied annually and regionally during this time. The aim of this study was to measure the effect of campaigns on calls to ambulance for stroke across Australia in exposed regions (paid or pro bono advertising). Methods— All ambulance services in Australia provided monthly ambulance dispatch data between January 2003 and June 2014. We performed multivariable regression to measure the effect of campaign exposure on the volume of stroke-related em
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Li, Jinghe, and Mastika b. Lamat. "Analysis Of Factors Influencing Success In College-Level Advertising Design Competitions: A Quantitative Study Of College Awards." International Journal of Applied and Creative Arts 8, no. 1 (2025): 41–55. https://doi.org/10.33736/ijaca.7742.2025.

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This study examines patterns in award-winning graphic advertising designs to identify factors that increase students' chances of success in university competitions. The research specifically analyzes creative advertising approaches, visual representations, and submission strategies of gold-winning entries in the AD CAMPUS competition (2019–2023). Findings show that using metaphors, flat illustrations, and submitting three pieces as a cohesive series are the most effective strategies for winning. This study provides valuable insights for instructors guiding students in creative advertising comp
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Dissertations / Theses on the topic "Advertising Research Foundation"

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Cromarty, Angela. "Survey to investigate the perceptions of South African advertising research foundation universal standards measure® groups 7 and 8 towards homoeopathy in South Africa." Thesis, 2012. http://hdl.handle.net/10210/4601.

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M.Tech.<br>In South Africa the total market value for complementary health products in 2003 was R1,928,661,375. Homoeopathy constituted 4% of this total, thus the market value was R61 million for 2003. According to Discovery Health, South Africa’s largest healthcare medical scheme, in 2006 R12,59 million was spent on homoeopathic medication. Although Complementary and Alternative Medicines are used mainly by the higher socio economic groups, research into the development and strengthening of the use of homoeopathy across all markets is needed for the further growth of the profession. One of th
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Cromarty, Angela. "Survey to investigate the perceptions of South African Advertising Research Foundation Universal Standards Measure® groups 7 and 8 towards homoeopathy in South Africa." Thesis, 2014. http://hdl.handle.net/10210/10576.

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M.Tech. (Homoeopathy)<br>In South Africa the total market value for complementary health products in 2003 was R1 ,928,661 ,375. Homoeopathy constituted 4% of this total, thus the market value was R61 million for 2003. According to Discovery Health, South Africa's largest healthcare medical scheme, in 2006 R12,59 million was spent on homoeopathic medication. Although Complementary and Alternative Medicines are used mainly by the higher socio economic groups, research into the development and strengthening of the use of homoeopathy across all markets is needed for the further growth of the profe
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Stasko, Carly. "A Pedagogy of Holistic Media Literacy: Reflections on Culture Jamming as Transformative Learning and Healing." Thesis, 2009. http://hdl.handle.net/1807/18109.

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This qualitative study uses narrative inquiry (Connelly & Clandinin, 1988, 1990, 2001) and self-study to investigate ways to further understand and facilitate the integration of holistic philosophies of education with media literacy pedagogies. As founder and director of the Youth Media Literacy Project and a self-titled Imagitator (one who agitates imagination), I have spent over 10 years teaching media literacy in various high schools, universities, and community centres across North America. This study will focus on my own personal practical knowledge (Connelly & Clandinin, 1982) as a cult
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Books on the topic "Advertising Research Foundation"

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ARF Tracking Marketplace Performance Workshop (1988 Chicago, Ill.). Tracking marketplace performance: Transcript proceedings : an ARF Midwest Workshop, Hyatt Regency O'Hare, Chicago, June 3, 1988. Advertising Research Foundation, 1988.

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1941-, Plummer Joseph Thornton, and Advertising Research Foundation, eds. The online advertising playbook: Proven strategies and tested tactics from the Advertising Research Foundation. Wiley, 2007.

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Advertising Research Foundation Research Quality Workshop (4th 1986 New York, N.Y.). Research quality: New challenges and ARF initiatives : an Advertising Research Foundation Key Issues Workshop, Grand Hyatt Hotel, New York, September 15-16, 1986 : transcript proceedings. The Foundation, 1986.

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Advertising Research Foundation Research Quality Workshop (3rd 1985 New York, N.Y.). The dimensions of research quality: Conceptual, technical, human : transcript proceedings : an Advertising Research Foundation Key Issues Workshop, the Waldorf-Astoria Hotel, New York City, July 30, 1985. ARF, 1985.

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Advertising, Research Foundation Copy Research Workshop (3rd 1986 New York N. Y. ). Copy research: Looking ahead to 1990 : creative development research, the evolution of copy evaluation, international directions : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, May 28-29, 1986 : transcript proceedings. The Foundation, 1986.

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Advertising, Research Foundation Key Issues Workshop (1985 New York N. Y. ). Transcript proceedings: Copy research : new developments/directions, broadcast and print, validity update : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, May 30-31, 1985. The Foundation, 1985.

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Conference, Advertising Research Foundation. Using research to improve advertising and marketing accountability: Transcript proceedings : Advertising Research Foundation 35th Annual Conference, the New York Hilton, April 10-11-12, 1989. Advertising Research Foundation, 1989.

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Advertising Research Foundation Copy Research Workshop. (4th 1987 New York, N.Y.). Broadening the horizons of copy research: New directions in creative development research, non-verbal research techniques, systematic approaches to copy evaluation : an Advertising Research Foundation Key Issues Workshop, Grand Hyatt Hotel, New York, May 19-20, 1987 : transcript proceedings. Advertising Research Foundation, 1987.

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Advertising Research Foundation Key Issues Workshop (1985 New York, N.Y.). Transcript proceedings: 15-second commercials, is less more? : an Advertising Research Foundation Key Issues Workshop, New York Marriott Marquis, December 13, 1985. The Foundation, 1985.

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Foundation, Advertising Research, ed. Promotion effectiveness: Transcript proceedings : an Advertising Research Foundation key issues workshop, the New York Hilton, April 22, 1987. The Foundation, 1987.

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Book chapters on the topic "Advertising Research Foundation"

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Claridge, Brian, and Cary L. Cooper. "Robert Barocci — President and CEO, Advertising Research Foundation (ARF), New York." In Stress in the Spotlight. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137292353_15.

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Tevi, Alexander, and Scott Koslow. "In the Beginning Was the Word: Establishing the Foundations for Creativity Research in Rhetoric Theory." In Advances in Advertising Research VIII. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18731-6_12.

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Marchis, Gabriela. "“United in Diversity”: Evidence from Romania." In Handbook of Diversity Competence. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-69308-3_21.

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Abstract In this chapter, we aim to capture the way in which the phenomenon of diversity is perceived in Romania, while also highlighting the Romanian national values, in an attempt to understand the interaction between the values of the Romanian space and the action of Romanians in different contexts. The preservation of national values, as well as their creative capitalization, is a desideratum of affirming and displaying the Romanian wealth and diversity in a globalized and strongly interconnected world. Based on these reasonings, this chapter will address the issue of diversity from differ
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Shepperd, Josh. "Funding." In Shadow of the New Deal. University of Illinois Press, 2023. http://dx.doi.org/10.5622/illinois/9780252045110.003.0003.

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Chapter two explores how media reformers across public, private, and academic sectors built a coalition to protect AM frequencies for educational radio, and how advocates navigated the paradox of producing radio content without advertising income. The US Office of Education and Federal Communications Commission solicited the Rockefeller Foundation to underwrite research into educational radio production and audiences. Based upon suggestions from the Federal Radio Education Committee (FREC), the Rockefeller Foundation issued grantwriting mandates in line with a Communications Act to promote sta
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Rathi, Snehal Rahul, Narendra Jadhav, Abhishek Raut, Abhishek Navhal, and Manas Patil. "Predictive Analytics Using Machine Learning for Enhanced Online Advertising." In Advances in Educational Technologies and Instructional Design. IGI Global, 2024. https://doi.org/10.4018/979-8-3693-6705-6.ch011.

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Forecasting analytics in online marketing serves as the foundation for enhanced user interaction, accurate targeting, and optimization of marketing tactics in a constantly evolving digital environment. By utilizing predictive analytics to customize campaigns, marketers can improve the efficiency of their strategies by targeting particular interests and demographics. This research examines the application of machine learning models in forecasting user ad clicks, incorporating variables like age, internet usage, and daily site engagement time in the datasets. The effectiveness of decision tree a
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Kang, Yowei, and Kenneth C. C. Yang. "Will Social Media and Its Consumption Converge or Diverge Global Consumer Culture?" In Research Anthology on Social Media Advertising and Building Consumer Relationships. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-6287-4.ch101.

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Social media have been claimed to homogenize human and consumer behaviors around the world – in other words, to make people think, feel, and act alike regardless of national borders. Scholars often debate this claim from either a convergence or a divergence perspective from the marketing and consumer behavior literature. The theoretical foundation will be based on the convergence-divergence debates that postulate universal consumption patterns and values are made possible, due to the industrialization, modernization, technology, and wealth accumulation. The authors use perceptions of online pr
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Dimitrova, Kristina Krasimirova, and Steve MacKay. "An Evaluation of the Effects of Social Media on Client." In Research Anthology on Strategies for Using Social Media as a Service and Tool in Business. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-9020-1.ch069.

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High level of informality in the relationship between brand managers and advertising account representatives has been described as factor affecting positive work dynamic and long – term success. Although means of informal communications such as emails are still used, social networks have been gaining increasing popularity in the business landscape. This paper examines the effects of social media on client – agency relationships with focus on Facebook as an example of personal network. The methodology combines primary and secondary research. The paper reviews literature on client – agency relat
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Oswald, Laura R. "Brand Equity and Semiotics." In Doing Semiotics. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198822028.003.0001.

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Marketers generally agree that consumers make brand choices based upon intangible benefits such as status, belonging, or sex appeal, rather than product attributes alone, such as ingredients. Intangible benefits are delivered to consumers through communications or brand semiotics, which include the brand’s cultural positioning, service and packaging design, media content, and technological innovations. The semiotic dimensions of brands are not just the icing on the cake, or a “value added” to the brand’s functional benefits; they form the foundation and sine qua non of brand equity. The brand
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Kułak, Aleksandra. "Katalog reklamowy „Freedom wolf edition” jako przykład klasycznego emblematu we współczesnej szacie." In W kręgu prasy dawnej i współczesnej. Wybrane problemy (1). Wydawnictwo Uniwersytetu Rzeszowskiego, 2021. http://dx.doi.org/10.15584/978-83-7996-915-9_17.

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The research material is a modern advertising message, which the author of the work sets with a classic emblems. The «W. KRUK» jewelry company catalog was selected for analysis, mainly the Martyna Wojciechowska’s own collection entitled „Freedom wolf edition”. The purpose of the work is to show similarities between emblems and advertising and also – to emphasize the fact that contemporary messages are constantly supported by historical foundations, enriching only with new components. The study uses, among others, cultural motives, color semantics and various symbolism. Article also presents wh
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Tuzlukaya, Şule Erdem. "New Media Research in Business and Management Fields." In Handbook of Research on New Media Applications in Public Relations and Advertising. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-3201-0.ch027.

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Recently, research on new media has grown rapidly. However, business and management research categories that focus on new media have not received much scholarly attention. To improve our understanding of the structure of this research area within other disciplines, this chapter focuses on revealing the bibliometric structure of the documents. An overview is provided in terms of the documents that are located under the business and management categories of Web of Science. This chapter reviews 62 documents with a focus of revealing descriptive outputs. Accordingly, the authors and the most relev
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Conference papers on the topic "Advertising Research Foundation"

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Mejova, Yelena, Matheus Araújo, Michael J. Marie Aupetit, et al. "Tracking health awareness in MENA through Facebook Advertising audience estimates." In Qatar Foundation Annual Research Conference Proceedings. Hamad bin Khalifa University Press (HBKU Press), 2018. http://dx.doi.org/10.5339/qfarc.2018.hbpd862.

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Mejova, Yelena, Matheus Araújo, Ingmar Weber, and Michael J. Marie Aupetit. "Creating a FineGrained Digital Census Using Facebook Advertising Audiences: The Case of Doha." In Qatar Foundation Annual Research Conference Proceedings. Hamad bin Khalifa University Press (HBKU Press), 2018. http://dx.doi.org/10.5339/qfarc.2018.ssahpd872.

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Gaugas, Tatiana. "The influence of cultural factors upon the reactions of consumers to the use of shock tactics in advertising." In The 8th International Conference "Management Strategies and Policies in the Contemporary Economy". Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/icspm2023.19.

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In modern society advertising provokes, stimulates, inspires, motivates, irritates and disturbs, but because of its abundance it sometimes becomes a rather unnoticed detail of the environment. To grab consumers' attention and differentiate themselves among competitors, companies are increasingly using shock tactics in advertising. Meanwhile, shock advertising is designed to emotionally affect and stir thinking, touch people at a fundamental level and encourage action. Shock advertising is a conscious attempt to shock the consumer by violating society's social, cultural, moral, and religious va
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Li, Yangchun, Xuhong Ye, Linfeng Hu, and Fan Sheng. "Deceptive Advertising under a Lenient Return Policy: An Abstract." In 5th World Conference on Business, Management, Finance, Economics, and Marketing. Eurasia Conferences, 2024. http://dx.doi.org/10.62422/978-81-968539-6-9-029.

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The main goal of lenient return policies is to protect customers from inaccurate or misleading product representations. However, advertisers often take advantage of these policies and make false claims about their products. This research, consisting of four studies, delves deeper into the factors that enable such misleading advertising to thrive in this environment. In the initial study, we discovered that lenient return policies can actually make consumers more susceptible to deceptive advertising. The second study expanded on this finding, demonstrating how the level of deception in advertis
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ANGHEL, Ștefan-Ionuț, and Florin Alexandru STAN. "Social Media and Online Shopping: Exploring Interactions and Implications in the Digital Environment." In The International Conference on Economics and Social Sciences. Editura ASE, 2024. http://dx.doi.org/10.24818/icess/2024/085.

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The advancement of technology and the widespread use of the Internet have significantly amplified the impact of media on individuals reshaping our lifestyles and social interactions. In light of the marketing strategies have swiftly transitioned to digital platforms proving to be more effective. Social media now plays a role in sparking competition, among businesses vying for consumer attention. The rapid evolution and intricacies of the landscape have posed challenges in pinpointing promotional tactics to maximise profits. This study delves into phenomena related to consumer behaviour and the
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Akyüz, Ayşen, and Mustafa Ercilasun. "The Role of Advertising during Recession." In International Conference on Eurasian Economies. Eurasian Economists Association, 2014. http://dx.doi.org/10.36880/c05.01141.

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Advertising plays a key role in a dynamic economy. It provides valuable information about products and services in an efficient manner; communicates customer value, builds brand awareness and creates demand. In a recession, the first things that a company usually cuts come from the advertising budget. When companies begin to cut back on advertising during an economic downturn, they become less visible to the public. While it make sense to cut off from communication budget, the evidence shows that the companies which advertise during an economic downturn, have expanded their market share and ha
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