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Journal articles on the topic 'Advertising Research Foundation'

Author: Grafiati

Published: 4 June 2021

Last updated: 27 July 2025

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1

Rachma Prayudawardani, Azahra, Chusni Hadiati, and Usep Muttaqin. "SEMIOTIC ANALYSIS ON FENTY BEAUTY’S FOUNDATION ADVERTISING POSTER AS A REPRESENTATIVE OF BEAUTY DIVERSITY." LUNAR 7, no. 2 (2023): 101–12. http://dx.doi.org/10.36526/ln.v7i2.3053.

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This research entitled "Semiotic Analysis on Fenty Beauty's Foundation Advertising Poster as a Representative of Beauty Diversity". This involves analyzing the Fenty Beauty foundation advertising poster employing the semiotic field. The descriptive qualitative approach was chosen in this research, and the aims of this research to identify the icon, index, and symbol in Fenty Beauty's foundation advertising poster, and to determine the relationship between signs and the beauty diversity issue in Fenty Beauty's foundation advertising poster. To figure out the answer, the researcher applies a sem

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Venter, Casper. "role of the SA Advertising Research Founda- tion in communications research." Communicare: Journal for Communication Studies in Africa 1, no. 1 (2022): 34–40. http://dx.doi.org/10.36615/jcsa.v1i1.2172.

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The South African Advertising Research Foundation started operations in January 1975. The SAARF is financed by a levy of 0.5 per cent added by the media to their published advertising rates. The primary objectives of the SAARF are to develop an organisation for research which can conduct, promote, and sponsor comprehensive and continuous audience and product usage surveys. It further aims to improve professional standards and methods of research as well as the effective use of research results; to sponsor relevant education and research by tertiary education institutions; and to liaise with in

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Pan, Yuqiao. "Research on the Influence of Advertising Content on Consumer Purchasing Behavior Based on Elaboration Likelihood Model (ELM)." Journal of Education, Humanities and Social Sciences 27 (March 5, 2024): 439–44. http://dx.doi.org/10.54097/mk0f1454.

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Advertising content is the foundation of advertising. Advertising content contains a lot of information and experience to convey to the consumer. How consumers deal with advertising content cognitively will affect the effectiveness of marketing personnel in delivering advertisements to consumers and lead to changes in purchasing behavior. This literature review studies the cognitive processing of consumers' four types of advertising content (informational advertising, comparative advertising, emotional advertising, social responsibility advertising) based on Elaboration Likelihood Model (ELM),

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Lu, Zhan, and Jian Zhang. "Research on Short Video Advertising Design Based on the Addiction Model." Advances in Economics, Management and Political Sciences 134, no. 1 (2024): 112–18. https://doi.org/10.54254/2754-1169/2024.18788.

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Short video advertising, a new form of advertising that has emerged from the transformation of advertising marketing models, fills the gaps left by traditional media and has quickly risen to prominence in the advertising industry. However, in their eagerness to maximize profits, many advertisers have haphazardly integrated advertising products into video content, resulting in poorly executed and distorted short video ads. This paper explores the four stages of the addiction model and examines the elements and characteristics of short video advertising design. Through case studies of fashion-re

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Nguyễn Thị Hảo та Nguyễn Duy Thanh*. "Vai trò của giá trị quảng cáo trong thái độ hướng tới quảng cáo trên mạng xã hội". Tạp chí Công Thương - Các kết quả nghiên cứu, № 2 (1 лютого 2025): 66–71. https://doi.org/10.62831/202502017.

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This study evaluates the role of advertising value in attitude towards advertising on social networks. The study’s proposed research model is based on the theoretical foundation of advertising value and relevant work to assess the impact of structural factors on user attitudes. The study is conducted on 230 data samples collected from social networks. Data analysis through Structural Equation Modeling (SEM) showed that credibility, informativeness, entertainment, and personalization have a positive impact on advertising value, and advertising value has a positive impact on attitude towards adv

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Park, Jung Sup, and Seok Kwon Jang. "Research on the Role of the Advertising Industry Promotion Act and Social Support Systems to Protect Small Business Owners as a Digitally Vulnerable Group." Academy of Social Welfare and Law 16, no. 1 (2025): 91–117. https://doi.org/10.35589/swlj.2026.16.1.91.

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The advertising market is continuously growing, centered on online advertising, but there is no integrated law related to the advertising industry, and the advertising law only regulates the expression of advertisements in general. Even for each item, there are only limited regulations on expression, publication method, etc., such as the regulation of the functionality of health functional foods, and there are no regulations on the overall promotion and regulation system for the advertising industry. Accordingly, the Korea Advertising Federation has been promoting the enactment of a law on the

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A. S., Mounir. "Comparative Study on Advertising as a Means of Communications; its Issues and Characteristics." Studies in Linguistics and Literature 7, no. 1 (2023): p104. http://dx.doi.org/10.22158/sll.v7n1p104.

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This article is meant to provide some initial notions, materials, and concept for the study of advertising communication. It draws on advertising communication definitions. I analyzed vary definitions of advertising communications for English, Russian, and Arabic authors. I committed to bridging the gap between the huge body of research on advertising communications definitions. I am hoping that this lays a solid enough foundation for researchers to dig deeper into some of the issues brought up. The characteristics of advertising communication are particularly explained in the second half of t

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Fiqhyany, Milla Rahma, and Ari Prasetyo. "Pengaruh Komunikasi Pemasaran Terpadu Terhadap Niat Muzakki Membayar Dana Zakat, Infaq, Shadaqah Pada Yayasan Nurul Hayat Cabang Tuban." Jurnal Ekonomi Syariah Teori dan Terapan 1, no. 11 (2015): 813. http://dx.doi.org/10.20473/vol1iss201411pp813-831.

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This study aimed to find out the effect of integrated marketing communication which consist of advertising, public relation, direct marketing, and personal selling to muzakki’s intention paying zakah, infaq, shadaqah funds at Nurul Hayat Foundation Branch Tuban. Primary data of this research is taken by questionnaires with samples are 98 respondent is taken by simple random sampling. This research uses quantitative approach with multiple linear regresion analysis.The result of this research showed that integrated marketing communication(advertising, public relation, direct marketing, and perso

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Bray, Janet E., Lahn Straney, Bill Barger, and Judith Finn. "Effect of Public Awareness Campaigns on Calls to Ambulance Across Australia." Stroke 46, no. 5 (2015): 1377–80. http://dx.doi.org/10.1161/strokeaha.114.008515.

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Background and Purpose— The National Stroke Foundation of Australia has run 12 public awareness campaigns since 2004. Campaign exposure and funding has varied annually and regionally during this time. The aim of this study was to measure the effect of campaigns on calls to ambulance for stroke across Australia in exposed regions (paid or pro bono advertising). Methods— All ambulance services in Australia provided monthly ambulance dispatch data between January 2003 and June 2014. We performed multivariable regression to measure the effect of campaign exposure on the volume of stroke-related em

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Li, Jinghe, and Mastika b. Lamat. "Analysis Of Factors Influencing Success In College-Level Advertising Design Competitions: A Quantitative Study Of College Awards." International Journal of Applied and Creative Arts 8, no. 1 (2025): 41–55. https://doi.org/10.33736/ijaca.7742.2025.

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This study examines patterns in award-winning graphic advertising designs to identify factors that increase students' chances of success in university competitions. The research specifically analyzes creative advertising approaches, visual representations, and submission strategies of gold-winning entries in the AD CAMPUS competition (2019–2023). Findings show that using metaphors, flat illustrations, and submitting three pieces as a cohesive series are the most effective strategies for winning. This study provides valuable insights for instructors guiding students in creative advertising comp

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Zhang, Zhongyu. "Relationship Between Product Sales and Advertising Investment Based on Linear Regression Analysis and Discussion on the Best Advertising Strategy." Advances in Economics, Management and Political Sciences 154, no. 1 (2025): 173–78. https://doi.org/10.54254/2754-1169/2024.19756.

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In today's competitive business landscape, companies seek to optimize marketing strategies, with advertising investment significantly impacting product sales. However, identifying the most effective advertising plan is complex. This paper examines the relationship between product sales and advertising investment using linear regression analysis. By collecting data and establishing a linear regression model, it aims to identify the optimal advertising strategy for maximizing product sales. This paper mainly discusses the relationship between product sales and advertising investment by using lin

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Vlasov, Vladyslav. "VISUAL COMMUNICATIONS AS THE BASIS OF AN EFFECTIVE ADVERTISING MESSAGE." Integrated communications 19, no. 1 (2025): 214–20. https://doi.org/10.28925/2524-2652.2025.127.

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The article explores visual communications as a foundation for creating effective advertising messages within the modern information environment. The relevance of the topic stems from the adaptation of visual communication in advertising and design to the current socio-economic conditions in Ukraine and globally. The development and integration of new visual communication trends in advertising campaigns — both commercial and governmental — not only complement or transform the perception of textual messages but also create new associations for target audiences, evoking emotions and influencing

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Dadashov, Farid Mehdi. "ADVERTISING MARKET DEVELOPMENT WAYS IN GLOBALIZATION." AUDIT 2023, no. 4 (2023): 86–96. http://dx.doi.org/10.59610/bbu4.2023.4.9.

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The purpose of the research - is to explore and explain effective strategies for advertising market development in the context of globalization, providing insights on how to overcome challenges and seize opportunities in the evolving global landscape. The methodology of the research - the research combines quantitative analysis of global advertising trends and qualitative studies of market data, including qualitative studies, to gain comprehensive insights into the ways in which the advertising market is evolving in the face of globalization. The practical importance of the research - this res

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Pokataev, Pavlo, Oleh Bodnarchuk, Tetiana Hryshyna, Vladyslav Korolkov, and Yurii Demianchuk. "Advertising of medicines in Ukraine: An ethical and legal view." Revista Amazonia Investiga 12, no. 64 (2023): 348–60. http://dx.doi.org/10.34069/ai/2023.64.04.37.

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The modern course of Ukraine towards economic and political and legal rapprochement with European states involves the adoption of uniform rules in the field of healthcare. The objective of this article is to examine the ethical and legal aspects of advertising medicines in the context of Ukraine's alignment with European states and the adoption of uniform healthcare rules. The article employs a dialectical method to explore the correlation between ethical and legal components in medicine advertising. By analyzing domestic normative and legislative acts, there was establish methodological featu

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Sun, Yuhan. "Foregrounding in English Advertisements: A Research based on Advertisements on TIME." International Journal of Linguistics, Literature and Translation 5, no. 3 (2022): 67–70. http://dx.doi.org/10.32996/ijllt.2022.5.3.8.

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Advertising forms an essential component of the business field, where the competition fight is the significant marker. Advertisements can give a psychological hint to consumers so that they purchase a product by using image ideology association. More than any other sign or symbol system, language employs a strong effect on consumers and their behaviors. The paper aims to apply Leech’s foregrounding theory on English advertisements on TIME and clarify the “language games,” including deviation and parallelism, so as to figure out its effects on market promotion. The author employs case analysis

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Yuchen, Zhu, Mao Jia, and Wang Xi. "Gender Representation in Chinese Tobacco Advertising." Tobacco Regulatory Science 7, no. 5 (2021): 2687–700. http://dx.doi.org/10.18001/trs.7.5.1.39.

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The broad development prospects of the Chinese tobacco consumer market have attracted an increasing number of international companies to do business and invest in China. In tobacco marketing campaign, gender representation in advertising is a common and effective means to attract consumers. It has a great significance to marketing practitioners and advertisers, especially in the emerging market of China. A comprehensive understanding of gender representation in Chinese advertising can provide a universal framework for marketing campaign and help establish an academic foundation for market segm

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IONIȚĂ, Cristiana-Georgiana, Cristina LEOVARIDIS, and Gabriela POPESCU. "Use of Artificial Intelligence in Advertising Agencies: Opportunities and Challenges." Management Dynamics in the Knowledge Economy 13, no. 1 (2025): 38–51. https://doi.org/10.2478/mdke-2025-0003.

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Abstract This paper’s overall objective is to identify the opportunities, challenges, and effects of artificial intelligence in advertising agencies. The theoretical approach of the key concept of artificial intelligence - its definition, typologies and effects, is followed by a particularization of the term in the advertising sector, based on a synthetic review, through a secondary analysis of statistical data, of the main trends in the AI use in current Romanian and international advertising. Subsequently, the paper focuses on the applied approach, based on qualitative research carried out t

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Zhang, Yang. "The Influence of Advertising Creative Elements on Consumer Behavior from the Perspective of Cross-Cultural Communication." WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 22 (March 27, 2025): 378–87. https://doi.org/10.37394/23207.2025.22.36.

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In the current globalized environment, advertising, as a key medium of cultural communication, has been widely noticed and discussed for the creative elements it contains in cross-cultural communication. This study systematically reviews cross-cultural communication theories, analytical frameworks for the elements of advertisement creation, and consumer behavior theories, laying a solid theoretical foundation for the current study. Based on this, we developed a cross-cultural advertising effectiveness model to analyze how creative elements of advertisements break through cultural boundaries an

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Terblanche-Smit, Marlize, Ronel Du Preez, and Tiaan Van der Spuy. "Measuring The Impact Of Branded Alcohol Advertising And Price On Brand Versus Segment Consumption." International Business & Economics Research Journal (IBER) 13, no. 6 (2014): 1515. http://dx.doi.org/10.19030/iber.v13i6.8938.

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Branded advertising, a foundation of brand-building efforts, seek to persuade consumers to select a specific brand over a competitor brand. The objective of this study was to examine the effectiveness of branded advertising in the alcoholic beverage industry of South Africa, particularly with regard to the relationship between alcohol advertising, price effects and alcohol consumption (brand and segment). A causal research design was used, which included secondary data analysis (SDA) and quantitative time series data analysis spanning a 32 months period. Variables included brand advertising ex

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Ryan Agung Ramadhan, Maskuri Sutomo, Syamsul Bachri, and Risnawati Risnawati. "Peran Digital Marketing Dalam Menarik Minat Calon Donatur Untuk Berdonasi Di Yayasan Galang Bersama Kami." Jurnal Ekonomi dan Pembangunan Indonesia 2, no. 1 (2024): 207–14. http://dx.doi.org/10.61132/jepi.v2i1.364.

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yayasan Galang Bersama Kami Foundation is an Islamic philanthropic humanitarian organization that is engaged in empowering poor people who use digital marketing as an online medium to attract potential donors to donate. The aim of this research is to find out how important the role of digital marketing is in attracting potential donors to donate to yayasan Galang Bersama Kami Foundation. This research approach uses a qualitative approach, which aims to interpret the data that has been collected, so as to obtain a general and comprehensive picture of the actual situation. Data collection techni

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Ha, Thai Thi Xuan. "An Investigation into Psychological Influence Techniques Using Language and Visuals in Milk Advertising in English and Vietnamese." Global Academic Journal of Humanities and Social Sciences 6, no. 12 (2024): 8–17. http://dx.doi.org/10.36348/gajhss.2024.v06i01.002.

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This study delves into the realm of advertising psychology, specifically focusing on the employment of psychological influence techniques in milk advertisements in both English and Vietnamese. In the contemporary advertising landscape, where consumers are constantly bombarded with messages, understanding the nuances of psychological tactics becomes imperative for marketers. The research explores various elements integral to advertising effectiveness, including language, imagery, color, headlines, design style, brand logos, messages, and calls to action. Emphasizing the pivotal role of imagery,

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Basan, Arthur Pinheiro. "New technologies in advertising." Brazilian Journal of Law, Technology and Innovation 1, no. 1 (2023): 73–109. http://dx.doi.org/10.59224/bjlti.v1i1.73-109.

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It is undeniable that the development of the Internet environment has provided a solid foundation for technological expansion in various sectors of society. In addition to this, the ability of new technologies to threaten long-established fundamental rights is becoming increasingly evident, without the legal system being able to offer protection at the same speed as the violations, in most cases. In this perspective, the following problem arises: considering the technological innovations noted in contemporary times and in light of the conflict between free market driven by advertising and fund

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Martin Muhammad, Bobby, and Syukur Kholil. "PT. Alfa Mulia Global Advertising Pattern in Finding An International Scale Buyer." Daengku: Journal of Humanities and Social Sciences Innovation 2, no. 3 (2022): 396–400. http://dx.doi.org/10.35877/454ri.daengku1050.

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The purpose of this research is to determine the advertising pattern used by PT. Alfa Mulia Global when looking for foreign buyers or buyers on a global scale. Advertising theories serve as a theoretical foundation for analyzing the problems in the research. The descriptive qualitative approach is used in this study. In the study, informants included the owner of PT. Alfa Mulia Global, the company manager, public relations, and business development. The researcher employs the activities of interviewing, observing, and documenting all of the researcher's informants. The researcher conducts a ph

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Ezhova, Elena N., and Alena V. Belokoneva. "Artifacts of History in Modern Media and Advertising Discourse." Current Issues in Philology and Pedagogical Linguistics, no. 2 (June 25, 2023): 163–76. http://dx.doi.org/10.29025/2079-6021-2023-2-163-176.

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This article is devoted to the study of the problem of historical artifacts integration into the structure of modern media and advertising discourse. This work systematizes scientific research on the problem of advertisers’ appeal to images of the past, analyzes the semiotic codes of advertising related to the problem of historicity and their role in the construction of social reality images. The research outlines the concept of an artifact, which can refer to any creation (either physical or mental) used within the cultural and semantic field. The artifact of history in the structure of a pol

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Lazuardian, Arga, Alif Risqullah, and Fajar Junaedi. "Stigma Rasisme Kulit Putih Terhadap Kulit Hitam sebagai Budak dalam Kemasan Sereal Kellogg’s." Borobudur Communication Review 3, no. 1 (2023): 32–42. http://dx.doi.org/10.31603/bcrev.10676.

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Advertising serves as a means for prominent corporations to uphold their brand image. Racism can arise due to inadequate media utilization and a lack of advertising understanding, as Kellogg's Cereal exemplified in their 2017 advertisement "Ninja Corn Pop." Kellogg's cereal, which primarily caters to youngsters, inadvertently instills racial bias in young minds. This study aims to substantiate black individuals' systemic discrimination in various industries. This research aims to offer valuable insights and empirical evidence to stimulate critical thinking and serve as a foundation for future

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Ergün, BEĞENMİŞ, and SEVİNDİK Orhan. "The Reflection of Visual Culture Elements in the Advertisements of Online Food Delivery Applications." Global Journal of Arts Humanity and Social Sciences 5, no. 4 (2025): 384–90. https://doi.org/10.5281/zenodo.15286546.

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In the digitalized world, food delivery applications have evolved beyond mere service platforms, becoming significant tools that shape consumer behavior, aesthetic perceptions, and cultural representations. This study aims to evaluate the images used in the advertisements of online food delivery applications from the perspective of visual culture. The aesthetic, symbolic, and cultural meanings of the visual elements in these advertisements are examined. While addressing how advertising images influence individuals' lifestyles, values, and consumption preferences, the study also analyzes the so

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Hermanto, Agus, Sa’diyah El Adawiyah, and Tria Patrianti. "Islamic Brand Sahaja in Commercial TV Advertising Messages: Toward the Islamisation of the product." Wawasan: Jurnal Ilmiah Agama dan Sosial Budaya 7, no. 1 (2022): 1–12. http://dx.doi.org/10.15575/jw.v7i1.15708.

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Commercial TV advertising can translate everything from the advertiser's goals through communicative, educative, and entertaining messages. As in the commercial TV advertisement message, Sahaja socialises the Islamic brand, which aims to be able to dialogue with the target market of Indonesian Muslims. This study aimed to determine the visual and narrative form of the Islamic brand of Sahaja's commercial TV advertising message. This study uses a qualitative approach with narrative analysis, how do communicators tell stories. The data collection techniques are observing Sahaja's advertising mat

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Zhang, Jinguang. "Is Support of Censoring Controversial Media Content for the Good of Others? Sexual Strategies and Support of Censoring Pro-Alcohol Advertising." Evolutionary Psychology 15, no. 4 (2017): 147470491774280. http://dx.doi.org/10.1177/1474704917742808.

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At least in the United States, there are widespread concerns with advertising that encourages alcohol consumption, and previous research explains those concerns as aiming to protect others from the harm of excessive alcohol use.1 Drawing on sexual strategies theory, we hypothesized that support of censoring pro-alcohol advertising is ultimately self-benefiting regardless of its altruistic effect at a proximate level. Excessive drinking positively correlates with having casual sex, and casual sex threatens monogamy, one of the major means with which people adopting a long-term sexual strategy i

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Popo Suryana. "Digital marketing strategy in increasing brand awareness of technology startups." MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi 2, no. 2 (2024): 129–37. https://doi.org/10.58471/mar-ekonomi.v2i2.532.

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Startups in the technology sector often face challenges in introducing their brands in a competitive market. Therefore, this research will explore various digital marketing approaches and strategies that can help technology startups to increase their brand awareness levels. Qualitative research methods with a descriptive approach were used in this research. The research results show that digital marketing strategies, including search engine optimization, quality content, collaboration with influencers, and digital advertising, play a crucial role in increasing brand awareness for technology st

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Adams, Christopher. "Canada’s Early Developments in the Public Opinion Research Industry." Journal of Canadian Studies 53, no. 1 (2019): 48–69. http://dx.doi.org/10.3138/jcs.2017-0080.

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Provided is an overview of early developments relating to the public opinion research industry in Canada prior to the arrival of the American pollster George Gallup’s Gallup Poll, which first began appearing in Canadian newspapers in 1941. In particular, this article puts forward (1) an overview of the early use in Canada of survey research techniques, (2) how government agencies and academics were involved in collecting and processing quantitative data relating to Canadian attitudes and behaviours, and (3) how the private sector, including advertising agencies and market research firms, were

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Hlongwane, Minenhle, and Karunanidhi Reddy. "Food-related health challenges of children and the role of the Consumer Protection Act 68 of 2008 in regulating unhealthy food advertising." Retail and Marketing Review 19, no. 2 (2023): 87–107. https://doi.org/10.5281/zenodo.10224107.

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Childhood obesity and related health issues are becoming an increasing global concern. This article focuses on the role of the Consumer Protection Act 68 of 2008 (CPA) in limiting unhealthy food advertising. It examines the effect of the extensive advertising of unhealthy food products on children's dietary choices, which can lead to negative health effects. Using a quantitative research design approach, data was collected through a survey using questionnaires administered to parents with children who are twelve years old or under in the Mpophomeni township area of KwaZulu-Natal. This study ex

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Roedavan, Rickman, Bambang Pudjoatmodjo, Yahdi Siradj, Sazilah Salam, and BQ Desy Hardianti. "Serious Game Development Model Based on the Game-Based Learning Foundation." Journal of ICT Research and Applications 15, no. 3 (2021): 291–305. http://dx.doi.org/10.5614/itbj.ict.res.appl.2021.15.3.6.

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Serious games or applied games are digital games applied in serious fields such as education, advertising, health, business, and the military. Currently, serious game development is mostly based on the Game Development Life Cycle (GDLC) approach. A serious game is a game product with unique characteristics that require a particular approach to its development. This paper proposes a serious game development model adapted from the Game-Based Learning Foundation. This paper’s main contribution is to enhance knowledge in the game development field and game-related application research. The propose

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Upadhyay, Dr Amit Kumar. "Impact of Social Media Advertising on Consumer Behaviour: An Empirical Study." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 02 (2024): 1–11. http://dx.doi.org/10.55041/ijsrem28882.

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This empirical study delves into the intricate relationship between social media advertising and consumer behavior, seeking to provide a nuanced understanding of the mechanisms through which these digital platforms influence contemporary consumer decision-making. With the pervasive ubiquity of social media in today's society, businesses increasingly turn to these platforms to engage with consumers. This research employs a mixed-methods approach, combining surveys, content analysis, and experimental methodologies to unravel the multifaceted impact of social media advertising. The literature rev

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Beishenalieva, A., and A. Bekbalaev. "The Influence of Language Peculiarities on the Structure of Word-formation Models." Bulletin of Science and Practice, no. 9 (September 15, 2023): 270–76. http://dx.doi.org/10.33619/2414-2948/94/29.

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This article examines the influence of language peculiarities on the structure of word-formation models in the context of advertising discourse. The aim of the research is to identify the specific features and differences in the structure of word-formation models between English and Russian languages, as well as to evaluate their translational equivalents. Within this study, a comprehensive analysis of advertising texts in English and Russian languages was conducted, with a focus on word-formation models. The structure of word-formation models was systematically classified and analyzed, taking

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Verma, Jay. "The Psychological Foundation of Consumer Choice: Integrating Memory and Motivation into Economic Behaviour." International Journal of Social Science and Economic Research 09, no. 10 (2024): 4171–94. http://dx.doi.org/10.46609/ijsser.2024.v09i10.014.

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This research paper explores the intersection of psychology and economics to better understand consumer behaviour, focusing on the application of Goal Gradient Theory and memory mechanisms. While traditional economic models often assume that consumers make decisions rationally, psychological research reveals that factors such as motivation, emotion, and memory significantly influence purchasing behavior. The study investigates how motivation increases as consumers approach a goal, as outlined in Goal Gradient Theory, and examines the role of memory in shaping brand recall and decision-making.

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Selezneva, Larisa V., Olga I. Severskaya, and Levon N. Sahakyan. "Image characteristics of the Russian language in the aspect of “soft power” politics." Russian Language Studies 19, no. 3 (2021): 271–84. http://dx.doi.org/10.22363/2618-8163-2021-19-3-271-284.

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The article examines the possible ways to promote the Russian language within the framework of the Russian state policy of soft power, which forms a positive image not only of the Russian world, but also of the Russian language itself. The relevance of the research area is determined by the need to adjust this policy to the current conditions, complicated by the information war. The authors proceed from the fact that, acting in two different qualities - as a tool and as the owner of soft power - the Russian language forms its image and reputation. Endowing the Russian language with the propert

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Nagórko, Alicja. "Religious Elements in Advertising - on the Margin of a Certain Projekt." Vilnius University Open Series, no. 2 (July 30, 2021): 455–68. http://dx.doi.org/10.15388/vllp.2021.28.

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This paper refers to the team research led by the author, financed by the German Research Foundation, conducted at the Institute of Slavic Studies at the Humboldt University. In the years 2009–2015 an online dictionary was created under the title Religiöse Lexik in der Allgemeinsprache (Deutsch, Polnisch, Slowakisch, Tschechisch), available online under www2.hu-berlin.de/sacrumprofanum. It is an intensive type dictionary, its purpose is to provide a deep description and not the big number of output token. In a typical lexicographic system based on a grid of dictionary entries taken from the fo

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Mauludin, Iman, Melia Jamila Oktasyania Bahreis2, Tasya Ashma Rianda, Rafli Januardi, Azwa Rozaf Pangesti, and Pia Khoirotun Nisa. "Strategi Iklan pada Kampanye Partai Amanat Nasional (PAN) di Pemilu 2024." HORIZON: Indonesian Journal of Multidisciplinary 2, no. 1 (2024): 43–52. https://doi.org/10.54373/hijm.v2i1.1128.

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All political parties and their cadres must have a precise strategy to win as many votes as possible. The National Mandate Party (PAN) is no exception, they have a quite interesting strategy by utilizing electronic media and social media. The purpose of this study is to identify and explain whether the strategy used by the PAN party in its advertising strategy is successful or not in the 2024 election. Hypodermic Needle Theory or syringe theory is the main foundation for understanding advertising strategies and their impact in the political arena. This writing method takes the literature study

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Nurudin, Nurudin. "Marketing Strategy on Hasanah Saving Products at KSPPS Berkah Mitra Hasanah Semarang." AL-ARBAH: Journal of Islamic Finance and Banking 3, no. 2 (2021): 213–37. http://dx.doi.org/10.21580/al-arbah.2021.3.2.10104.

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AbstractPurpose - This study aims to find out what a hasanah savings product is and the marketing strategy implemented by KSPPS Berkah Mitra Hasanah Semarang.Method - This research is a type of field research conducted at KSPPS Berkah Mitra Hasanah Genuk Semarang to explore relevant data or primary and secondary data sources. The author collects data by interview, observation, and documentation. The collected data is then analyzed by analytical descriptive method.Result - The marketing strategy carried out by KSPPS Berkah Mitra Hasanah is advertising by KSPPS Berkah Mitra Hasanah in the form o

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Jufitasari, Roufik, Erwin Syahputra, and Iing Sri Hardiningrum. "ADVERTISING DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI WISATA PAGUNG AGROWISATA KEDIRI." Commodities, Journal of Economic and Business 4, no. 2 (2023): 080–95. http://dx.doi.org/10.59689/commo.v4i2.755.

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The focus of this research discusses the problems of the influence of advertising and tourist attractions on the decision to visit Pagung Agrowisata Kediri. The aim of this study is to analyze the influence of advertising and tourist attractions on tourists' visitation decisions, both partially and simultaneously. The population in this study consisted of visitors between February 2023 and March 2023, totaling 378 visitors. Using purposive sampling, a sample of 79 respondents was obtained. The data collection method used a survey with the main instrument being a questionnaire. The analysis tec

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Artyukhov, Artem. "MARKETING OF ACADEMIC INTEGRITY: WIDER AND DEEPER THAN SIMPLE ADVERTISING." Baltic Journal of Legal and Social Sciences, no. 2 (May 30, 2024): 104–13. https://doi.org/10.30525/2592-8813-2024-2-14.

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This article explores the "marketing of academic integrity" concept within higher education. It argues that promoting academic integrity requires a strategic and multifaceted approach, drawing parallels to traditional marketing concepts. A two-stage bibliometric analysis was conducted to investigate the existing research landscape. The absence of a direct link between "marketing" and "academic integrity" terms in this visualization further supports the argument for more research in this area. To address this gap, a framework for marketing of academic integrity is presented. This framework posi

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Agarwal, Nitin, Diego D. Luy, Joanne M. Bonaminio, et al. "Chronicling the philanthropic arm of neurological surgery: a review of the growth and development of the Neurosurgery Research & Education Foundation." Journal of Neurosurgery 133, no. 6 (2020): 1905–12. http://dx.doi.org/10.3171/2020.5.jns201474.

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OBJECTIVEThe Neurosurgery Research & Education Foundation (NREF), previously known as the Research Foundation of the American Association of Neurological Surgeons (AANS), was established in 1980 to encourage and facilitate innovation through financial support to young neurosurgeons in the process of honing their competencies in neurosciences and neurological surgery. This article provides a historical overview of NREF, its mission, and charitable contributions and the ever-expanding avenues for neurosurgeons, neurosurgical residents and fellows, and medical students to supplement clinical

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Stojanović, Miloš, Marija Milojić-Stanojević, and Vladan Madić. "Artificial intelligence in marketing: Innovations that are shaping the future of advertising industry." Kultura, no. 184 (2024): 125–37. https://doi.org/10.5937/kultura2484125s.

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This paper addresses applications and innovations that artificial intelligence (AI) as a technology provides to several segments of marketing, with an emphasis on the Republic of Serbia. The work is founded on the reality that artificial intelligence is drastically changing the way businesses engage with customers, collect and analyse data and develop individualized marketing tactics. Marketing gurus who do not use artificial intelligence in their work face far more challenges than their counterparts who do. As a result, the paper emphasizes the benefits of adopting artificial intelligence for

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Narayan, Jashwini, Samantha Naidu, and Tuma Greig. "Do Age and Gender Matter in SMS Marketing in Fiji?" Journal of Pacific Studies 42, no. 1 (2022): 6–59. http://dx.doi.org/10.33318/jpacs.2022.42(1)-1.

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This study recognises and addresses short message service (SMS) advertising research deficits. The empirical study, grounded in the Uses and Gratification theory, presents the perceived advertising values and attitudes (PAVA) of consumers of different age groups and gender towards SMS advertisements. Data was collected from 261 mobile phone users and analysed using SPSS AMOS. The results suggest that the age and gender of consumers - matter when it comes to their PAVA towards SMS advertisements; thus, the need to tailor-make advertisements, particularly if the target markets are segmented by a

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Shah, Hafiz Wajahat Ali, Imran Khan, and Abdul Hameed. "Does Social Media Advertising Features Matter An Investigation of Consumer Purchase Intention." iRASD Journal of Management 1, no. 1 (2019): 20–36. http://dx.doi.org/10.52131/jom.2019.0101.0003.

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Social media is continuously used as a platform for marketing and advertising. Firms have spent a lot of seasons, cash and property on Social media ads. However, it is all the time stimulating how Firms can prepare Social media advertising to fortunately engage and inspire a consumer to purchase their brands. The purpose of this research is consequently to describe and check the key elements of Social media advertising that force anticipate the buy intention. The theoretical model was expected on the foundation of three factors from the expansion of the Unified Theory Acceptance and Use of Tec

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Hafiz, Wajahat Ali Shah, Khan Imran, and Hameed Abdul. "Does Social Media Advertising Features Matter An Investigation of Consumer Purchase Intention." iRASD Journal of Management (JOM) 1, no. 1 (2019): 20–36. https://doi.org/10.52131/jom.2019.0101.0003.

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Social media is continuously used as a platform for marketing and advertising. Firms have spent a lot of seasons, cash and property on Social media ads. However, it is all the time stimulating how Firms can prepare Social media advertising to fortunately engage and inspire a consumer to purchase their brands. The purpose of this research is consequently to describe and check the key elements of Social media advertising that force anticipate the buy intention. The theoretical model was expected on the foundation of three factors from the expansion of the Unified Theory Acceptance and Use of Tec

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Blas, Allyana Denise, Chayra Fiel Dela Cruz, John Benedict Dela Rosa, Analyn Guiao, Beverly Valencia, and Jian Carlo Tan. "The Coming Out of Advertising: Bulakeño Millennials' and Generation Z Responses to Homosexual-Themed Advertisements." International Journal of Multidisciplinary: Applied Business and Education Research 6, no. 6 (2025): 2899–910. https://doi.org/10.11594/ijmaber.06.06.21.

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Homosexual imagery in advertising has increased in recent years, reflecting greater inclusivity and diversity in marketing. Even though such campaigns gained global attention, reactions differed across cultural contexts. This study explored Filipino consumers' tolerance of homosexuality and its impact on responses to homosexual-themed advertising and brand attitude. It also examined how developmental factors, traditional culture, and generational differences influenced homosexual tolerance. Through a quantitative approach, data from 403 participants were gathered via an online survey. The rese

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Melekhova, A. S. "Realizing Strategic Approach in E-mail Marketing." Vestnik of the Plekhanov Russian University of Economics, no. 3 (May 31, 2021): 178–87. http://dx.doi.org/10.21686/2413-2829-2021-3-178-187.

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E-mail marketing in line with context advertising, SMM, SEO-promotion and SERM are tools of digital communication. They provide shaping of stable long-term and regular communication (adjustment, support and retain) with potential and real customers (subscribers) of business, which explains topicality of the research subject. The use of digital information-communication technologies fosters customer base growth and building long-term relations with clients, which forms foundation for business extension and development. The article explains such notions as ‘E-mail marketing’, ‘eDM mail-outs’, ‘s

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Sanakoieva, N., K. Verbytska, and V. Viter. "Use of Communication Technologies by Modern Charitable Organizations in Ukraine." State and Regions. Series: Social Communications, no. 3(55) (December 7, 2023): 128. http://dx.doi.org/10.32840/cpu2219-8741/2023.3(55).16.

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<p><strong><em>Purpose of research.</em></strong><em> The article is aimed to study the peculiarities of using communication and PR methods by modern charitable organizations in Ukraine, in particular, the United 24 platform, the «Come Back Alive» international charitable foundation and Serhiy Prytula Charity Foundation.</em><em></em></p><p><strong><em>Research methodology.</em></strong><em> The methodological basis of the study is the work of Ukrainian scholars who have studied the methods of chari

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Siti Mariam and Ita Rodiah. "Peran Lembaga Filantropi untuk kesejahteraan Masyarakat." JURNAL SOSIAL Jurnal Penelitian Ilmu-Ilmu Sosial 25, no. 1 (2024): 13–18. http://dx.doi.org/10.33319/sos.v25i1.152.

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Philanthropy is a concrete form of generosity. At present there are many social institutions and organizations that are actively carrying out philanthropic activities. Campaigns to raise public funds, which will later be used for socio-religious and humanitarian activities, are carried out in various ways, be it through advertising in print and electronic mass media, as well as through social media. the rise of philanthropic activities aimed at encouraging and improving the standard of living of the dhu'afa in Indonesia can be motivated by various factors, it could be that the spread of philan

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