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Relevant bibliographies by topics / Advertising response

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Academic literature on the topic 'Advertising response'

Author: Grafiati

Published: 4 June 2021

Last updated: 3 February 2022

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Journal articles on the topic "Advertising response"

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Bush, Alan J., and Victoria Davies. "State Governments’ Response to the AIDS Crisis: An Advertising Perspective." Journal of Public Policy & Marketing 8, no. 1 (January 1989): 53–63. http://dx.doi.org/10.1177/074391568900800105.

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AIDS in the United Slates may be the most urgent public health issue facing public policy makers today. Since there is currently no chemical cure or vaccine for the AIDS virus, the only weapons available for prevention are public information and education. This study assesses the role of advertising in disseminating information during the AIDS crisis by interviewing the state AIDS coordinators in each of the 48 contiguous United States. The results of the study summarize what the states are currently doing with their AIDS advertising campaigns. Additionally, state AIDS coordinators’ perceptions are presented on advertising's role during the AIDS crisis, and what can be done to improve current AIDS advertising campaigns. Finally, implications for public policy makers are discussed.

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Zantedeschi, Daniel, Eleanor McDonnell Feit, and Eric T. Bradlow. "Measuring Multichannel Advertising Response." Management Science 63, no. 8 (August 2017): 2706–28. http://dx.doi.org/10.1287/mnsc.2016.2451.

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Jones, M. S. "Tobacco advertising: Advertiser's response." BMJ 307, no. 6911 (October 23, 1993): 1069. http://dx.doi.org/10.1136/bmj.307.6911.1069.

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Brown, Gordon, and Millward Brown. "Response: Modelling Advertising Awareness." Market Research Society. Journal. 33, no. 3 (May 1991): 1–7. http://dx.doi.org/10.1177/147078539103300301.

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Holstius, Karin. "Sales Response to Advertising." International Journal of Advertising 9, no. 1 (January 1990): 38–56. http://dx.doi.org/10.1080/02650487.1990.11107130.

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Koanghyub Kim and Jinyoung Tak. "Advertising Length Effects in Political Advertising on Voters’ Response." Journal of Political Communication ll, no. 18 (September 2010): 5–42. http://dx.doi.org/10.35731/kpca.2010..18.001.

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Tellis, Gerard J., and Claes Fornell. "The Relationship between Advertising and Product Quality over the Product Life Cycle: A Contingency Theory." Journal of Marketing Research 25, no. 1 (February 1988): 64–71. http://dx.doi.org/10.1177/002224378802500106.

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The relationship between advertising and product quality has been a controversial topic in the literature because of conflicting empirical evidence and divergent theories about advertising's effects. The authors present an integrative theory based on consumer response to advertising and the costs of producing quality products. The theory posits that the relationship between advertising and quality is stronger when (1) quality is produced at lower cost and (2) consumers are less responsive to advertising. Such a scenario is more likely during the latter stages of the product life cycle. An empirical test supports this argument.

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Arnold, Stephen J., Tae H. Oum, Bohumir Pazderka, and Douglas W. Snetsinger. "Advertising Quality in Sales Response Models." Journal of Marketing Research 24, no. 1 (February 1987): 106–13. http://dx.doi.org/10.1177/002224378702400110.

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Hedonic price theory is adapted to advertising. A quality-adjusted advertising spending function is embedded in a sales response model and the parameters of both equations are estimated in one step. The procedure provides an alternative to the judgmental aggregation of attributes of advertising quality into a single value. The results permit comparison of the sales effects of variations in advertising spending with the effects of variations in copy quality, and permit computation of an advertising figure that accounts for both copy quality and actual spending. A pilot study illustrates the procedure.

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Smith, Robert E. "Integrating Information from Advertising and Trial: Processes and Effects on Consumer Response to Product Information." Journal of Marketing Research 30, no. 2 (May 1993): 204–19. http://dx.doi.org/10.1177/002224379303000206.

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Information integration theory and the integrated information response model are used to explore how consumers combine information from advertising and trial. Also investigated is the ability of attitude toward the ad to mediate advertising's effects on brand cognitions and brand attitudes after trial. An experiment is conducted in which three independent variables are manipulated: the information source (ad only, trial only, and ad plus trial), information sequence (ad/trial and trial/ad), and favorability of trial (positive and negative). Results show that (1) advertising can lessen the negative effects of an unfavorable trial experience on brand evaluations, especially when the ad is processed first, (2) when negative trial precedes exposure to advertising, cognitive evaluations of the ad are more negative, (3) the ability of ad attitudes to influence brand cognitions and brand attitudes is significantly reduced after trial, and (4) the ability of brand cognitions to influence brand attitudes is significantly increased after trial. Implications for advertising research and practice are discussed.

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Stout, Patricia A., and John D. Leckenby. "Measuring Emotional Response to Advertising." Journal of Advertising 15, no. 4 (December 1986): 35–42. http://dx.doi.org/10.1080/00913367.1986.10673036.

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Dissertations / Theses on the topic "Advertising response"

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King, Lorraine. "Childrens' response to food advertising." Thesis, University of Leeds, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.421380.

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Punnett, Trent Harold. "Measuring emotional response to television advertising." Thesis, University of British Columbia, 1988. http://hdl.handle.net/2429/27702.

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The objective of this thesis is to initiate development of a valid and reliable measurement process to assess a viewer's emotional response to television advertising. The development of this measure is based on current psychological theories about the emotional process, and takes advantage of current methods available to measure emotional response. The goals for the measurement process are to provide information on emotional response to television advertising from two diverse sources, automatic real-time response, and cognitive after-the-fact responses. The selection of instruments to meet these goals first involved a review of the psychological literature on emotional theory to provide direction on defining what is an emotional response, and how the emotional subcomponents relate. This provides direction for evaluating the instruments available for measuring emotional response, and selecting two that will satisfy the above goal. The use of these measurement instruments in a pretest is then outlined, and the thesis concludes with directions for future research. The construct of emotion is complex and multidimensional, including interactions among neural hormonal systems, conscious and unconscious cognition, physiological adjustments, affective response, and expressive behavior. These dimensions suggest four categories that emotional response measurement instruments can be grouped into; cognitive, affective, psychological and behavioral. Measurement instruments in each of the four above categories have problems in their applicability as stand alone measures of emotional response to television advertisements. Of all the measurement instruments reviewed, the Beaumont Emotion Battery and the Facial Action Coding System appear to be compatible with the construct of emotion and each other. These measures can provide similar data, and capture virtually the same categories of emotional response. The usefulness of combining these two measures should be explored through a pretest. In designing the pretest, the success in capturing specific emotional responses attributable to the advertisement will depend on the setting used, the selection of advertisements and the program these advertisements are embedded in. The setting should copy a normal viewing environment to encourage normal behavior in subjects. The advertisements used should maximize the variability in emotional response, while being new to the subjects to avoid frequency biases. The program should be carefully selected to avoid content effects. When subjects proceed through the pretest procedure of watching a television program while having their facial expressions videotaped, and then responding to the Beaumont Emotion Battery after the program ends, careful attention to the environment, advertisements, and program will reduce the potential for error and bias in the pretest. To structure and delineate areas for new research, emotional response to television advertising can be approached from the viewpoint of what could impact or influence the response. This leads to the definition of the following areas of influence: the advertisement; the group of advertisements the advertisement is placed in; the program; the viewing environment; and the viewer.
Business, Sauder School of
Graduate

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Schmid, Jill. "White backlash revisited : consumer response to model's race in print advertisements /." Thesis, Connect to this title online; UW restricted, 2000. http://hdl.handle.net/1773/6142.

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Ferris, Christyne E. "The effects of advertising schema-congruity on emotional response." [Gainesville, Fla.] : University of Florida, 2004. http://purl.fcla.edu/fcla/etd/UFE0005402.

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Guthrie, Kevin L. "Emotional response to typogrpahy the role of typographic variations in emotional response to advertising /." [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0024677.

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Jansson, Pålsson Linnéa, Rebecka Fallenkvist, and Shuai Huang. "“I don’t care” : Describing digital natives emotional response towards provocative advertising." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75959.

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Consumers are actively avoiding advertising, which has made the advertising landscape more challenging, resulting in the implementation of other strategies. Provocative advertising is a strategy implemented to make a strong impression on the consumers. However, the discussion of consumers becoming more and more resistant towards advertising lifts the question of provocative advertisement as an effective strategy. Digital natives is the part of the population who are the most exposed to information on online platforms, therefore the question of lessening of response to provocative advertisement from the digital natives is investigated. As emotional response previously has been used to understand the effect advertising elicits from consumers, the purpose of this research is to describe the emotional responses digital natives have towards provocative advertising. The empirical material gathered has been among digital natives in Växjö, Sweden, studying their emotional response towards the seven types of provocative advertising provided within the theoretical framework. The focus group consisted of four different gatherings, with six participants in each in order to create an understanding of how digital natives perceive provocative advertising and resulted in an understanding of the effectiveness of it. The results indicate that provocative advertising does evoke emotions. Specifically, the advertisements that include a cause or message evoked more emotions from the digital natives, and therefore is an effective strategy to implement from a practical perspective. The result also allowed for an understanding that digital natives expressed more resistance towards expressing their emotions rather than showing specific resistance towards the provocative advertising itself, which is recommended by this study for further research

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Shields, Vickie Rutledge. "Women decoding advertisements : images, ideology and reader-response research /." Connect to this title online, 1988. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1094829528.

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Hupfer, Maureen E. "Self-concept orientation and response to agentic and communal advertising messages." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/NQ60300.pdf.

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Yang, Xiaojing. "The impact of perceived advertising creativity on ad processing and response." [Bloomington, Ind.] : Indiana University, 2006. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3223037.

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Thesis (Ph.D.)--Indiana University, Kelley School of Business, 2006.
"Title from dissertation home page (viewed June 26, 2007)." Source: Dissertation Abstracts International, Volume: 67-06, Section: A, page: 2242. Adviser: Robert E. Smith.

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Sakr, Adel. "The effect of visual metaphor on advertising response : an integrative framework." Thesis, Aston University, 2016. http://publications.aston.ac.uk/30075/.

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This thesis contributes toward the better understanding of the use and effect of visual metaphor in print advertising through an integrative framework. Two overall research questions are answered in this context. Firstly, why is visual metaphor in advertising such an important phenomenon that is worth further research? Secondly, how does visual metaphor engage the consumer and elicits favorable responses to different print advertisements? Two studies were conducted to answer these questions. Study one, a content analysis on 320 print advertisements answered the first overall research question. This study provided a comprehensive assessment of the use of visual metaphor in print advertising. Results showed that visual metaphor is strongly present in print advertising and that this presence shows an increasing trend over time. Study two answered the second overall research question through two experiments. The first experiment compared the effect of different types of visual metaphor on different consumer responses. Results from this experiment showed that replacement metaphor had the most positive effect on effectiveness of the ad. Furthermore, replacement metaphor together with fusion metaphor had the most positive effect on attitude toward the brand and purchase intention. Verbo-pictorial metaphor on the other hand scored the lowest with regards to its effect on the three aforementioned responses. The effect of replacement metaphor on effectiveness of the ad, attitude toward the brand and purchase intention was positively mediated through elaboration and subjective ad comprehension. Objective ad comprehension also positively mediated the effect of replacement metaphor but only on effectiveness of the ad and purchase intention. The same results applied to verbo-pictorial metaphor. However, the mediation effects in this case were negative. Findings, also uncovered that ads that compare two metaphorical objects which are conceptually similar particularly in terms of their functional characteristics are better comprehended. Therefore, a specific visual structure may vary in its effect and hence effectiveness depending on the nature and character of this conceptual similarity as perceived by consumers. The second experiment tested the moderating effect of ad viewing time on consumer response to visual metaphor in advertising. Results, however, did not support the hypothesis related to this moderating effect. Finally, comparing the content analysis and experimental findings provides valuable insights for advertising practitioners. Practitioners can better frame their advertisements and make more effective use of the different types of visual metaphor for this purpose. Therefore, this thesis has also important practical implications.

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Books on the topic "Advertising response"

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Advertising that pulls response. London: McGraw-Hill Book Co., 1990.

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Witek, John. Response television. Lincolnwood: NTC Business Books, 1988.

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Bilton, Kirsty. A guide to direct response television advertising. Stratford upon Avon: Merit Direct, 1994.

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Press, Entrepreneur, ed. Entrepreneur magazine's Direct response advertising made easy. [Irvine, Calif.]: Entrepreneur Press, 2007.

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Brady, Frank R. Direct response television: The authoritative guide. Lincolnwood, Ill., USA: NTC Business Books, 1995.

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Jefkins, Frank William. Dictionary of advertising, direct response marketing and sales promotion. London: Pitman, 1990.

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Cox, John J. Cigarette brand advertising and market response in Ireland, 1984-1992. Dublin: University College Dublin, 1993.

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Direct response graphics. Gloucester, Mass: Rockport Publishers, 2000.

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Rust, Roland T. EEG response to advertisements in print and broadcast media. Cambridge, Mass: Marketing Science Institute, 1985.

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Throckmorton, Joan. Winning direct response advertising: From print through interactive media. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1997.

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Book chapters on the topic "Advertising response"

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Huber, Frank, Andreas Herrmann, and Marc Fischer. "Preference Oriented Measurement of Advertising Response." In Global Perspectives in Marketing for the 21st Century, 33–36. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17356-6_8.

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van Hooft, Andreu, Frank van Meurs, and Ilse van Mierlo. "Bilingual Consumers’ Response to the Use of Catalan and Spanish in Advertising in Catalonia." In European Advertising Academy, 177–89. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-24878-9_14.

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Stienmetz, Jason L., and Daniel R. Fesenmaier. "Online Channel Use and Destination Advertising Response." In Information and Communication Technologies in Tourism 2013, 530–42. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-36309-2_45.

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Deng, Chao, Hao Wang, Qing Tan, Jian Xu, and Kun Gai. "Calibrating User Response Predictions in Online Advertising." In Machine Learning and Knowledge Discovery in Databases: Applied Data Science Track, 208–23. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-67667-4_13.

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Prieler, Michael, and Florian Kohlbacher. "Consumer Response to the Portrayal of Older People in Television Advertising." In Advertising in the Aging Society, 85–102. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/9781137586605_5.

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Malthouse, Edward C., and Don Schultz. "The Response Surface Process for Optimal Allocation of Media Budgets." In Advances in Advertising Research (Vol. 2), 393–404. Wiesbaden: Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6854-8_25.

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Levy, Shalom, and Yaniv Gvili. "The Moderating Role of Mood in Consumer Response to Scent Cues in Advertising." In Advances in Advertising Research IX, 329–42. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-22681-7_24.

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Kniesel, Heike, Martin K. J. Waiguny, and Sandra Diehl. "Effects of Online Review Response Strategies on Attitudes toward the Hotel." In Advances in Advertising Research (Vol. VI), 85–98. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-10558-7_8.

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Abolhasani, Morteza, Steve Oakes, and Zahra Golrokhi. "Advertising Music and the Effects of Incongruity Resolution on Consumer Response." In Advances in Advertising Research (Vol. XI), 183–93. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-32201-4_13.

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Bradley, Michael D., Laraine Balk Hope, and John Pickett. "Mode of Delivery and Customer Response to Advertising Mail." In The Future of the Postal Sector in a Digital World, 213–29. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-24454-9_14.

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Conference papers on the topic "Advertising response"

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Lee, Hye, Chi Lee, Gun Lee, Yi-hyun Kim, and Bong Lee. "Analysis of the Actual Response Rates in Mobile Advertising." In 2006 Innovations in Information Technology. IEEE, 2006. http://dx.doi.org/10.1109/innovations.2006.301933.

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Chapelle, Olivier. "Offline Evaluation of Response Prediction in Online Advertising Auctions." In WWW '15: 24th International World Wide Web Conference. New York, NY, USA: ACM, 2015. http://dx.doi.org/10.1145/2740908.2742566.

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Ren, Kan, Weinan Zhang, Yifei Rong, Haifeng Zhang, Yong Yu, and Jun Wang. "User Response Learning for Directly Optimizing Campaign Performance in Display Advertising." In CIKM'16: ACM Conference on Information and Knowledge Management. New York, NY, USA: ACM, 2016. http://dx.doi.org/10.1145/2983323.2983347.

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Zhao, Haoxing, and Xiaoyong Lin. "A Review of the Effect of Visual Metaphor on Advertising Response." In Proceedings of the 4th International Conference on Economy, Judicature, Administration and Humanitarian Projects (JAHP 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/jahp-19.2019.7.

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Oentaryo, Richard J., Ee-Peng Lim, Jia-Wei Low, David Lo, and Michael Finegold. "Predicting response in mobile advertising with hierarchical importance-aware factorization machine." In WSDM 2014: Seventh ACM International Conference on Web Search and Data Mining. New York, NY, USA: ACM, 2014. http://dx.doi.org/10.1145/2556195.2556240.

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Azimi, Javad, Ruofei Zhang, Yang Zhou, Vidhya Navalpakkam, Jianchang Mao, and Xiaoli Fern. "The impact of visual appearance on user response in online display advertising." In the 21st international conference companion. New York, New York, USA: ACM Press, 2012. http://dx.doi.org/10.1145/2187980.2188075.

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Costache, Alexandru, Dan Popescu, Stefan Mocanu, and Loretta Ichim. "Target Audience Response Analysis in Out-of-home Advertising Using Computer Vision." In 2020 12th International Conference on Electronics, Computers and Artificial Intelligence (ECAI). IEEE, 2020. http://dx.doi.org/10.1109/ecai50035.2020.9223134.

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Rohrer, Christian, and John Boyd. "The rise of intrusive online advertising and the response of user experience research at Yahoo!" In Extended abstracts of the 2004 conference. New York, New York, USA: ACM Press, 2004. http://dx.doi.org/10.1145/985921.985992.

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Songfan Yang, Le An, Mehran Kafai, and Bir Bhanu. "To skip or not to skip? A dataset of spontaneous affective response of online advertising (SARA) for audience behavior analysis." In 2015 11th IEEE International Conference and Workshops on Automatic Face and Gesture Recognition (FG). IEEE, 2015. http://dx.doi.org/10.1109/fg.2015.7163153.

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Kitts, Brendan, Michael Bardaro, Dyng Au, Al Lee, Sawin Lee, Jon Borchardt, Craig Schwartz, John Sobieski, and John Wadsworth-Drake. "Can Television Advertising Impact Be Measured on the Web? Web Spike Response as a Possible Conversion Tracking System for Television." In 20th ACM SIGKDD Conference. New York, New York, USA: ACM Press, 2014. http://dx.doi.org/10.1145/2648584.2648591.

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Reports on the topic "Advertising response"

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Braunwart, Natasha. Animals in Advertising: Eliciting Powerful Consumer Response, Resulting in Enhanced Brand Engagement. Portland State University Library, January 2015. http://dx.doi.org/10.15760/honors.187.

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Hall, Robert. The Cyclical Response of Advertising Refutes Counter-Cyclical Profit Margins in Favor of Product-Market Frictions. Cambridge, MA: National Bureau of Economic Research, September 2012. http://dx.doi.org/10.3386/w18370.

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Majchrowska, Justyna. TESTIMONIAL IN (NEW) MEDIA. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11109.

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The linguistic research of (the new) media so far has mainly focused on the analysis of content from broadcasters – people publishing on the Internet in order to convince the potential recipients to enter the website, read articles, explore the website as well as return after leaving it – in exchange for the material or financial benefit. Several years of observation of a variety of text types existing in the media shows that not only texts from broadcasters make it possible to notice and maintain this attention of recipients. Nowadays, similarly as in marketing and advertising, in the media (but not only there) the essential and productive content comes from the recipient. The subject of this quantitative and qualitative linguistic analysis is the title testimonial as a rapidly growing persuasive (promotional) trend in (new) media and a response to the challenges of the modern society.

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