Books on the topic 'Advertising response'

Advertising that pulls response. London: McGraw-Hill Book Co., 1990.

Witek, John. Response television. Lincolnwood: NTC Business Books, 1988.

Bilton, Kirsty. A guide to direct response television advertising. Stratford upon Avon: Merit Direct, 1994.

Press, Entrepreneur, ed. Entrepreneur magazine's Direct response advertising made easy. [Irvine, Calif.]: Entrepreneur Press, 2007.

Brady, Frank R. Direct response television: The authoritative guide. Lincolnwood, Ill., USA: NTC Business Books, 1995.

Jefkins, Frank William. Dictionary of advertising, direct response marketing and sales promotion. London: Pitman, 1990.

Cox, John J. Cigarette brand advertising and market response in Ireland, 1984-1992. Dublin: University College Dublin, 1993.

Direct response graphics. Gloucester, Mass: Rockport Publishers, 2000.

Rust, Roland T. EEG response to advertisements in print and broadcast media. Cambridge, Mass: Marketing Science Institute, 1985.

Throckmorton, Joan. Winning direct response advertising: From print through interactive media. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1997.

Lawyer advertising: Consumer attitudes, response patterns, and motivation factors. Grand Rapids, Mich: Communications Research, 1985.

Anderson, Robert. The business advertiser's Bible: How to create eyecatching headlines and response-getting ads. Sheffield: Kenneth Hessey Press, 1998.

Bultez, Alain. Robustness of models of sales response to advertising: A purely academic issue. Brussels: European Institute For Advanced Studies in Management, 1988.

Jones, Victoria. Consumer response to models as reference group symbols in Brazilian advertising. [São Paulo, Brazil]: Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas, Núcleo de Pesquisas e Publicações, 2001.

Vanhonacker, Wilfried R. Testing the Koyck scheme of sales response to advertising: An aggregation-independent autocorrelation test. Fontainebleau: INSEAD, 1990.

S.U.R.E.-fire direct response marketing: Generating business-to-business sale leads for bottom-line success. New York: McGraw-Hill, 2001.

Steinbrenner, George E. A study of northeast Ohio industrial advertisers' response to advertising and publicity inquiries. Cleveland, Ohio (1890 E. 40th St., Cleveland 44103): E.S. Advertising Services, 1985.

Throckmorton, Joan. Winning direct response advertising: How to recognize it, evaluate it, inspire it, create it. Englewood Cliffs, N.J: Prentice-Hall, 1986.

The new road to successful advertising: How to integrate image and response. Chicago: Bonus Books, 1991.

McDaniel, Stephen Ray. The communication effects of positioning brands with sporting events: An experimental study of schema-triggered affect in consumer response to event sponsorship advertising. Ann Arbor, MI: UMI Dissertation Services, 2000.

Hauser, John R. Competitive advertising and pricing in duopolies: The implications of relevant set-response analysis. [Boston, Mass: Division of Research, Harvard Business School, 1987.

Bodian, Nat G. Direct marketing rules of thumb: 1000 practical andprofitable ideas to help you improve response, save money and increase efficiency in your direct program. London: McGraw-Hill, 1995.

Direct marketing rules of thumb: 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program. New York: McGraw-Hill, 1995.

Chervinskai︠a︡, Olʹga. Psykholohichni aspekty aktualʹnoï ret︠s︡ept︠s︡iï tekstu: Teoretyko-metodolohichnyĭ pohli︠a︡d na suchasnu praktyku slovesnoï kulʹtury. Chernivt︠s︡i: Knyhy--XXI, 2009.

Sackheim, Maxwell. Maxwell Sackheim's billion dollar marketing concepts and applications: The man who revolutionized 20th century direct response advertising. Vancouver, Wash: Towers Club USA Press, 1995.

Hastak, Manoj. A comparison of cognitive structure and cognitive response approaches for measuring advertising effects on product attribute beliefs. [Urbana, Ill.]: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, 1987.

Office, Great Britain Welsh, ed. AIDS: Monitoring response to the public education campaign, February 1986-February 1987 : report on four surveys during the first year of advertising. London: H.M.S.O., 1987.

Bol, Jan Pieter Willem. Testing the effectiveness of advertising strategies for established brands: An empirical investigation into and a technique for measuring the response of established brands' sales to changes in advertising weight and copy using continuous panel records. [s.l.]: typescript, 1987.

Healthcare advertising: Consumer responses and attitudes. Cadillac, Mich: Healthcare Marketing & Communications, 1989.

Oversight of the 2000 census: Status of non-response follow-up : hearing before the Subcommittee on the Census of the Committee on Government Reform, House of Representatives, One Hundred Sixth Congress, second session, May 5, 2000. Washington: U.S. G.P.O., 2001.

Oversight of the 2000 census: Status of non-response follow-up and closeout : hearing before the Subcommittee on the Census of the Committee on Government Reform, House of Representatives, One Hundred Sixth Congress, second session, June 22, 2000. Washington: U.S. G.P.O., 2001.

Oversight of the 2000 census: Mail-back response rates and status of key operations : hearing before the Subcommittee on the Census of the Committee on Government Reform, House of Representatives, One Hundred Sixth Congress, second session, April 5, 2000. Washington: U.S. G.P.O., 2001.

Liu, Wen-Ling. Cross-cultural analysis of the effect of advertising on consumer responses. Leicester: De Montfort University, 2002.

Oversight of the 2000 census: Examining the America Counts Today (ACT) initiatives to enhance traditional enumeration methods : hearing before the Subcommittee on the Census of the Committee on Government Reform, House of Representatives, One Hundred Sixth Congress, first session, March 2, 1999. Washington: U.S. G.P.O., 1999.

Oversight of the 2000 census: Examining the Census Bureau's advertising campaign : hearing before the Subcommittee on the Census of the Committee on Government Reform, House of Representatives, One Hundred Sixth Congress, first session, July 27, 1999. Washington: U.S. G.P.O., 2000.

Oversight of the 2000 census: Discussion of the effects of including Puerto Rico in the 2000 U.S. population totals : hearing before the Subcommittee on the Census of the Committee on Government Reform, House of Representatives, One Hundred Sixth Congress, first session, September 22, 1999. Washington: U.S. G.P.O., 2000.

Census, United States Congress House Committee on Government Reform Subcommittee on the. Oversight of the 2000 census: Examining the status of key census 2000 operations : hearing before the Subcommittee on the Census of the Committee on Government Reform, House of Representatives, One Hundred Sixth Congress, second session, February 8, 2000. Washington: U.S. G.P.O., 2000.

Oversight of the 2000 census: Accuracy and coverage evaluation (ACE)--still more questions than answers : hearing before the Subcommittee on the Census of the Committee on Government Reform, House of Representatives, One Hundred Sixth Congress, second session, May 19, 2000. Washington: U.S. G.P.O., 2001.

Oversight of the 2000 census: Examining the benefits of post-census local review : hearing before the Subcommittee on the Census of the Committee on Government Reform, House of Representatives, One Hundred Sixth Congress, first session, February 11, 1999. Washington: U.S. G.P.O., 2000.

Oversight of the 2000 census: Examining the Bureau's policy to count prisoners, military personnel, and Americans residing overseas : hearing before the Subcommittee on the Census of the Committee on Government Reform, House of Representatives, One Hundred Sixth Congress, first session, June 9, 1999. Washington: U.S. G.P.O., 2000.

Kinnucan, Henry W. Relationship between partial and total responses to advertising with application to U.S. meats. Ithaca, N.Y: Dept. of Applied Economics and Management, College of Agriculture and Life Sciences, Cornell University, 2002.

Chattopadhyay, Amitava. The relationship between recall, cognitive responses and advertising effectiveness: Effects of delay and context. Cambridge, Mass: Marketing Science Institute, 1989.

Pham, Michel Tuan. Validating a dial-turning instrument for real-time measurement of affective and evaluative responses to advertising. Cambridge, Mass: Marketing Science Institute, 1993.

Pham, Michel Tuan. Validating a dial-turning instrument for real-time measurement of affective and evaluative responses to advertising. Cambridge, Mass: Marketing Science Institute, 1993.

Pham, Michel Tuan. Validating a dial-turning instrument for real-time measurement of affective and evaluative responses to advertising. Cambridge, Mass: Marketing Science Institute, 1993.

Rapid Response Advertising. Business & Professional Publishing, 1999.

Kern, Russell. S.U.R.E.-Fire Direct Response Advertising. Mcgraw-Hill (Tx), 2001.

Press, Entrepreneur, and Roscoe Barnes III. Direct Response Advertising Made Easy. Entrepreneur Press, 2006.

Kern, Russell. S.U.R.E.-Fire Direct Response Advertising. Mcgraw-Hill (Tx), 2001.

Direct Response Millions: TV and Radio Advertising. Lion Pub, 1988.