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Journal articles on the topic 'Advertising Saturation'

Author: Grafiati

Published: 7 June 2025

Last updated: 2 August 2025

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1

Himanshu, Mr, and Vanshika Thapli. "Advertising Media." REVIEW JOURNAL PHILOSOPHY & SOCIAL SCIENCE XLIX, no. 2 (2024): 308–21. https://doi.org/10.31995/rjpss.2024.v49i02.039.

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Advertising media encompasses the various channels and platforms through which promotional messages are communicated to target audiences. This overview explores both traditional media, such as television, radio, print, and outdoor advertising, and digital media, including social media, search engine marketing, email, and display ads. Each type offers unique advantages, such as wide reach and precise targeting, but also faces challenges like ad saturation and regulatory constraints. As consumer behavior evolves, future trends in advertising media are leaning towards increased personalization, t

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Schofield, Gabriel Lorna. "The Relationship Between Podcast Advertising and Millennial Entertainment Choices: A Media and Entertainment Industry Perspective." Frontiers in Management Science 2, no. 6 (2023): 30–37. http://dx.doi.org/10.56397/fms.2023.12.05.

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This academic paper explores the dynamic interplay between podcast advertising and millennial entertainment choices in the United States from 2010 to 2023. The research delves into the evolving landscape of millennial preferences, the growth of podcasting, and the impact of advertising within this influential medium. Drawing on a comprehensive literature review, the paper synthesizes findings from existing studies, highlighting the role of trust, authenticity, and niche targeting in podcast advertising effectiveness. Challenges faced by advertisers, such as saturation and ad avoidance, are exa

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Sáez-Linero, Carolina, Isabel Rodríguez-de-Dios, and Mònika Jiménez-Morales. "Swipe or Subscribe: Do Young People Really Prefer an Ad-free Instagram?" index.comunicación 15, no. 1 (2025): 125–51. https://doi.org/10.62008/ixc/15/01pasaro.

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In 2023, European Instagram users faced a choice: subscribe to avoid advertisements or allow their data to be used for targeted advertising. This study examines how Generation Z engages with personalised advertising and their privacy concerns, focusing on Instagram's new subscription model. An online survey of 479 young people aged 14 to 24 revealed that only 12.5% would be willing to pay for a subscription. Despite many find advertising overwhelming and distracting and perceiving a considerable risk to data protection in social media use, neither advertising saturation nor privacy concerns ap

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Qian, Keyi. "Relationship between advertising investment and sales empirical analysis based on traditional and digital advertising." Journal of Applied Economics and Policy Studies 18, no. 5 (2025): 59–63. https://doi.org/10.54254/2977-5701/2025.24423.

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Driven by the rapid development of Internet technology, advertising communication channels and presentation forms have undergone profound transformations., However, the mechanism and effect of new advertising forms on commercial sales performance have not yet been fully demonstrated. This study explores the non-linear impact mechanism of advertising investment on sales through empirical analysis, focusing on the effect differences between traditional advertising and digital hybrid advertising and the law of diminishing marginal utility. Based on the e-commerce advertising and sales data(2019-2

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Chivukula, Varun. "The Role of Adstock and Saturation Curves in Marketing Mix Models: Implications for Accuracy and Decision-Making." International Scientific Journal of Engineering and Management 04, no. 01 (2025): 1–7. https://doi.org/10.55041/isjem01421.

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Adstock and saturation curves are fundamental concepts in marketing mix modeling (MMM) that enable marketers to quantify the effects of advertising over time and identify diminishing returns. By modeling the lagged and cumulative impact of marketing spend (adstock) and incorporating nonlinear response functions (saturation curves), MMMs offer actionable insights for optimizing budgets. This paper explores the theoretical foundations and practical applications of adstock and saturation curves in MMMs. Through empirical examples, we illustrate their influence on model outcomes, highlighting how

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МУХИНА, И. И., and Е. И. МАТВЕЕВА. "THE COMMUNICATION EFFECT OF VIRTUAL ADVERTISING AND THE EFFECTIVENESS OF ITS IMPACT." Экономика и предпринимательство, no. 5(154) (July 1, 2023): 880–82. http://dx.doi.org/10.34925/eip.2023.154.5.172.

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В статье рассмотрен коммуникационный эффект виртуальной рекламы и эффективность ее воздействия на телезрителя. Приведена последовательность создания виртуальной рекламы и оценка коммуникационного эффекта в современных условиях вследствие большой насыщенности телерекламного рынка. Сделаны выводы, что расширенное присутствие и развитие виртуальной рекламы в других потенциально возможных ТВ-шоу, программах, чрезвычайно важно для современного, постоянно растущего медиа-рынка. The article considers the communication effect of virtual advertising and the effectiveness of its impact on the viewer. Th

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Silvira, Melva, and Riswanto Riswanto. "Advertising in Instagram Social Media." Semantik: Journal of Social, Media, Communication, and Journalism 1, no. 2 (2024): 159. http://dx.doi.org/10.31958/semantik.v1i2.9829.

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Advertising is currently facing significant difficulties, whether people know the effect of the number of advertisements on advertising saturation. The public is presented with communication tools by the new era media. Anyone involved in advertising should be aware of this situation because the evolution of advertising is parallel to the new media movement. As a result, the expectations of the target market segment will be better met. A profession associated with a new style of advertising, driven by the appearance and popularity of social media, has responded to the challenges of today's new

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Ihdina Agustina and Muammar Rinaldi. "Pengaruh Kesadaran Perpajakan Dan Sanksi Pajak Terhadap Motivasi Wajib Pajak Untuk Memenuhi Kewajibannya Di CV. Signart Advertising." Jurnal Akuntansi Bisnis Eka Prasetya : Penelitian Ilmu Akuntansi 6, no. 2 (2020): 148–58. http://dx.doi.org/10.47663/abep.v6i2.74.

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This study aims to determine the effect of Tax Awareness and Tax Sanctions against Motivation of Taxpayers to Fulfill Their Obligations on the CV. Signart Advertising. The population on this research is individual taxpayer on the CV. Signart Advertising. Samples taken as many as 50 respondents by using saturation sampling. The results of the research analysis show that Tax Awareness partially has effect on Motivation of Taxpayers to Fulfill Their Obligations on the CV. Signart Advertising. The results of the research analysis show that Tax Sanctions has no effect significantly on Motivation of

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Makarov, A. M., and Ya S. Vasilyeva. "COMMUNICATION EFFECTIVENESS OF SMM FOR SMALL AND MEDIUM-SIZED ENTERPRISES (A CASE STUDY OF ADVERTISING PUBLICATIONS IN SOCIAL NETWORKS)." Bulletin of Udmurt University. Series Economics and Law 30, no. 5 (2020): 654–62. http://dx.doi.org/10.35634/2412-9593-2020-30-5-654-662.

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The study focuses on the communication effectiveness of SMM for small and medium-sized enterprises. The task of the article is to determine the effectiveness of advertising in social networks. The general set was production, trade enterprises, and service enterprises of the Udmurt Republic. The sample analyzed 180 advertising posts published in April and May 2019. For enterprises and advertising publications in the sample, a number of indicators of communication effectiveness were measured: the number of group members, the level of publication activity, coverage, the number of reactions, the q

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Burtseva, Tatyana, Nataliya Mironova, Elena Volk, and Alexey Chaykovskiy. "Marketing assessment of innovation potential of water filter manufacturers." E3S Web of Conferences 258 (2021): 06067. http://dx.doi.org/10.1051/e3sconf/202125806067.

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The study focuses on analyzing the products of water filter manufacturers using marketing tools. In the course of the study, factorial, cluster, regression analysis, as well as multivariate scaling were used. As a result, it was revealed that 65% of buyers rely on 4 main factors when buying filter products: price-value ratio, assortment depth, assortment saturation, and advertising support.

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Coppock, Alexander, Donald P. Green, and Ethan Porter. "Does digital advertising affect vote choice? Evidence from a randomized field experiment." Research & Politics 9, no. 1 (2022): 205316802210769. http://dx.doi.org/10.1177/20531680221076901.

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Despite the increasing sums devoted to online political advertising, our understanding of the persuasive effects of such advertising is limited. We report the results of a ZIP code level randomized field experiment conducted over Facebook and Instagram during the 2018 U.S. midterm elections in Florida. The ads, produced by a Democratic-leaning political action committee, were designed to spur Democratic vote share and were seen more than 1.1 million times with over 100,000 full views. This wide saturation notwithstanding, we find that these advertisements had very small estimated effects on De

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Bai, Qishan. "Analysis of Factors Affecting Sales Volume in the Tech Industry: A Multiple Regression Approach." SHS Web of Conferences 208 (2024): 04014. https://doi.org/10.1051/shsconf/202420804014.

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This paper examines the factors influencing sales volume among listed tech companies, focusing on key variables such as market demand, stock price, and advertising costs. Using a multiple linear regression model, the study analyzes data from major tech firms, including Microsoft, Apple, and Tesla. The results reveal that advertising costs have a significant effect on sales volume, underscoring the importance of marketing expenditures in driving revenue growth. However, stock price and product price show less statistical significance, indicating these factors may have a smaller impact on sales

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Maingueneau, Dominique. "Qualifying Adjectives and Saturation by Ethos." Kalbotyra 74 (September 15, 2021): 124–40. http://dx.doi.org/10.15388/kalbotyra.2021.74.7.

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Since the end of the 1990s, research on discursive ethos – the image of the speaker which is projected by his or her utterance – has been very active in discourse analysis. It contributes to a better understanding of how an enunciation can attract the support of addressees. But in general, this research 1) focuses on isolated texts or individual speakers, not on discursive formations, 2) does not take into account the lexicon when it does not have clear ideological content. On the contrary, this article deals with the role played by some French polysemous adjectives (simple, doux, clair) to ma

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Melnikov, Oleg. "STRATEGIC ADVERTISING MANAGEMENT DURING THE PRODUCT LIFE CYCLE." Bulletin of NTU "KhPI". Series: Strategic management, portfolio, program and project management, no. 2(6) (August 3, 2022): 58–63. http://dx.doi.org/10.20998/2413-3000.2022.6.11.

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The subject of the research is the development of a strategy for optimal management of the company's advertising expenditures when promoting a new product to the market throughout its entire life cycle. To model the sales dynamics of a new product, the article proposes a modification of the Bass diffusion of innovations model, which makes it possible to numerically simulate the impact of advertising expenditures on the intensity of sales of the two groups of consumers identified in the model, namely innovators and imitators. The problem of optimal control of advertising expenditures for produc

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Wang, Fang, and Liwen Vaughan. "Firm web visibility and its business value." Internet Research 24, no. 3 (2014): 292–312. http://dx.doi.org/10.1108/intr-01-2013-0016.

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Purpose – The purpose of this paper is to theoretically analyze and empirically test the business value of firm web visibility, including its relationship to advertising efficiency and long-term financial performance (i.e. shareholder value). Design/methodology/approach – A conceptual framework is established to analyze firm value of web visibility through its market effects. Hypotheses on the associations between firm web visibility and advertising efficiency and shareholder value are tested by cross-sectional analysis of 1,331 firms in six industries and four industry sectors. The authors co

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Lavrov, Alexander. "Justification of the requirements for an environmentally safety mobile power unit of class 1.4-2.0." E3S Web of Conferences 285 (2021): 07016. http://dx.doi.org/10.1051/e3sconf/202128507016.

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The systematic analysis of world trends in the development of production and sale of agricultural tractors has shown that advertising and exhibition trends of overstating the power and saturation of tractors with automation elements for Russia are technologically outdated. It is proposed to consider increasing energy efficiency and ensuring their environmental safety in the full life cycle as the main indicators of the competitiveness of agricultural tractors in the world market.

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Yan, Yixin, and Chu Hiang Goh. "A Systematic Literature Review for the Study of Motion Graphics in Social Media Advertisement." Malaysian Journal of Social Sciences and Humanities (MJSSH) 10, no. 4 (2025): e003299. https://doi.org/10.47405/mjssh.v10i4.3299.

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Motion graphics (MG) increase user engagement in social advertisements. However, the impact of MG elements on user perception remains underexplored, especially in social media advertising. This study develops a conceptual framework to elucidate how MG affects user cognition, emotional responses and advertising effectiveness. Using a systematic literature review guided by the PRISMA statement, 21 relevant articles were analysed. The results of the study showed that MG elements such as high contrast, low saturation tones, symbolic visual effects and smooth transitions can enhance visual appeal a

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Briana, Maria, and George Malindretos. "Digital Marketing and Influencer-Driven E-Commerce: A Study on Generation Z’s Superfood Consumption Behavior." Business and Economic Research 15, no. 2 (2025): 86. https://doi.org/10.5296/ber.v15i2.22656.

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The emergence of digital marketing and social media channels has profoundly disrupted customer interactions within the e-commerce field in general, and health & wellness niche in particular. This study examines the impact of influencer-based marketing tactics on consumer buying habits regarding superfoods, with a focus on Generation Z, evaluating parameters including social media involvement, frequency of using superfoods, and exposure to influencer advertising, finding key factors that drive buying decisions through Binary Logistic Regression analysis. These findings suggest that while so

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Ryabova, Marina Eduardovna. "Means of representing intertextuality in multimodal media texts based on the example of German-language native advertising." Litera, no. 6 (June 2025): 127–37. https://doi.org/10.25136/2409-8698.2025.6.74803.

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The study of the means of representation of intertextuality in polycode media texts is being updated in connection with the need to understand the mechanisms of influence on the mass audience and to create effective advertising campaigns. The subject of the research is the means of representation of intertextuality in German-language polycode media texts presented in the format of native advertising. The aim of the work is to identify and describe the means of representation of intertextuality in German-language polycode native advertising media texts, reflecting the cultural characteristics o

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Serajpour, Sara, Majid Fattahi, and Mohammad Reza Eghbal. "Presentation of a Digital Marketing Model for Attracting Medical Equipment Customers." Business, Marketing, and Finance Open 1, no. 4 (2024): 36–45. https://doi.org/10.61838/bmfopen.1.4.4.

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The aim of this research is to design and present a digital marketing model for attracting medical equipment customers. This study, based on its research objectives, is applied-developmental in nature. A qualitative approach was adopted for this research, utilizing thematic analysis to develop the proposed model. The statistical population of the study consists of experts and renowned faculty members from universities. The researcher employed a snowball sampling method and achieved theoretical saturation after interviewing 15 experts and scholars in the field. The data collection method for th

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Terskikh, M. V. "Packaging Information as a Polycode Advertising Text: Impact Tools." Nauchnyi dialog, no. 12 (December 31, 2020): 111–21. http://dx.doi.org/10.24224/2227-1295-2020-12-111-121.

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The article is devoted to the analysis of polycode advertising texts placed on food packaging. The relevance of the study is determined by the fact that at present, when the decision to purchase is often made directly at the point of sale, the role of information on the packaging has increased many times over. This fact makes it necessary to analyze modern technologies of influence and manipulation that are relevant for this type of discourse. The author considers the text on the packaging as a communicative and structural holistic message, consisting of semiotically heterogeneous elements, ch

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Das, Saumendra, and Kusumuru Vijaya Kumar. "Empirical Evidence of Television Advertising Effectiveness on Selected Brands of Cellular Phones." Journal of Management and Science 1, no. 3 (2013): 392–401. http://dx.doi.org/10.26524/jms.2013.44.

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Every day we are watching enumerable advertisements in different media whether in television or newspaper. Watching advertisements became the part of our lifestyle to select any categories of product or any type of brand. In this regard advertisements played a vital role to inform, persuade and remind us on a product. The types of advertisements in different media with specific location are attracting us to select a particular brand. Thus advertising is not only giving us the information but also pulling us to purchase the products.Almost each and every brand of products are associated with ad

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Woon, Pei Ying. "The Impact of Fast-Food Video Advertisements Through The Eyes of Young Creative Industry Practitioners." Jurnal Komunikasi: Malaysian Journal of Communication 40, no. 2 (2024): 431–47. http://dx.doi.org/10.17576/jkmjc-2024-4002-25.

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Video advertising has become a crucial marketing strategy for fast-food restaurants. While previous studies have identified factors influencing video advertisement effectiveness, these factors have yet to be investigated in light of current market preferences. In bridging this gap, it is crucial to consider the perspectives of young industry creative practitioners, who, with their dual roles as professionals and members of the target market, offer fresh insights into the factors influencing video advertisement effectiveness in alignment. Therefore, this study was conducted to investigate the f

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Han, Feiyan, Yunchao Guo, Haofei Yu, and Bo Li. "Research on Dynamic Pricing and Long-Term Profit of Companies under Influence of Word of Mouth." Journal of Theoretical and Applied Electronic Commerce Research 19, no. 3 (2024): 2157–79. http://dx.doi.org/10.3390/jtaer19030105.

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Word of mouth (WOM) is crucial in customers’ purchasing decisions and affects companies’ long-term profits. This study examines the long-term trends in companies’ dynamic pricing and profits by using the Hamiltonian function method and dynamic simulation to construct a dynamic equation. It takes into account the intensity of word of mouth faced by companies and analyzes the level of publicity and consumers’ predictions of product quality. In this paper, we also discuss the interactive processes between WOM and advertising levels, the two most prominent market factors, and their ultimate impact

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Ebrahimi, Ali, Mahmoud Ebrahimi, and Narjes Ebrahimi. "The Impact of Artificial Intelligence on Enhancing Targeting in Online Marketing Campaigns." Journal of Personal Development and Organizational Transformation 2, no. 1 (2024): 1–13. https://doi.org/10.61838/kman.jpdot.2.1.1.

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This study aims to examine the impact of artificial intelligence on enhancing targeting in online marketing campaigns through the lens of digital marketing experts’ experiences. This qualitative research adopted a phenomenological approach. Data were collected through semi-structured interviews with 16 digital marketing professionals based in Tehran. Thematic analysis was conducted using NVivo software. Participants were purposefully selected, and interviews continued until theoretical saturation was reached. The results revealed four main domains in which AI enhances advertising targeting: (1

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Wang, Jiayi. "TikTok under Marketing Saturation: Comprehensive Analysis of User-Generated Content (UGC) Marketing." Advances in Economics, Management and Political Sciences 85, no. 1 (2024): 85–91. http://dx.doi.org/10.54254/2754-1169/85/20240848.

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In the current information-rich digital marketing environment, TikTok is a rapidly growing social media platform, and its user base has exceeded 1.562 billion in January 2024. However, with the over-saturation of brand-generated content and social media advertising, consumers attention to brand-generated information has shown a downward trend. Gradually, user-generated content (UGC) has become a mature marketing paradigm in recent years. UGC relies on users' creativity and subjective preference, entirely in contrast to the brand's official content, and can better stimulate consumers' interest

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Watie, Errika Dwi Setya. "PERIKLANAN DALAM MEDIA BARU (Advertising In The New Media )." Jurnal The Messenger 4, no. 1 (2016): 37. http://dx.doi.org/10.26623/themessenger.v4i1.275.

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<p><em>Advertising </em><em>i</em><em>s currently getting a </em><em>huge </em><em>challenge. </em><em>the</em><em> number of ads </em><em>, it is realized or not, effects on </em><em>saturation </em><em>of </em><em>advertising. New </em><em>era </em><em>media </em><em>presents</em><em> new communications media </em><em>to</em><em> the community. This condition should be recognized by anyone w

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Guirao Piñera, Antonio. "Horror vacui como principio interpretativo del fenómeno contemporáneo de saturación con música de fondo." Investigar la Comunicación desde Perspectivas, Teorías y Métodos Periféricos 8, no. 15 (2021): 333–56. http://dx.doi.org/10.24137/raeic.8.15.15.

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We are experiencing a generalization of music in all contexts, including the commercial, social and labor, to the point that sound has invaded the public space. Music has a great communication capacity and effectiveness in generating emotions and attitudes. Thus, music has been used as a persuasion tool in advertising and as a formula to produce positive responses in individuals. However, its excessive presence suggests there is a current tendency or need to fill the entire space with sounds, with no space for silence. In this work, we present this phenomenon as a manifestation in modern socie

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Moshirnia, Andrew, and Aaron Dozeman. "In All Fairness: Using Political Broadcast Access Doctrine to Tailor Public Campaign Fund Matching." University of Michigan Journal of Law Reform, no. 48.3 (2015): 641. http://dx.doi.org/10.36646/mjlr.48.3.in.

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Recent United States Supreme Court decisions have undermined the viability of campaign public financing systems, a vital tool for fighting political corruption. First, Citizens United v. FEC allowed privately financed candidates and independent groups to spend unlimited amounts of money on campaigning. Publicly financed candidates now risk being vastly outspent. Second, Arizona Free Enterprise Club’s Freedom PAC v. Bennett invalidated a proportional fund matching system whereby privately financed candidates’ or independent groups’ spending triggered funds to publicly funded candidates. These d

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Fasihiazar, Javad, Alireza Rousta, and Farzad Asayesh. "Designing a Paradigmatic Model for Social Media Marketing in the Iranian Banking Services Industry." International Journal of Innovation Management and Organizational Behavior 4, no. 2 (2024): 30–37. http://dx.doi.org/10.61838/kman.ijimob.4.2.4.

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Objective: The current research aimed at designing a paradigmatic model for social media marketing in the Iranian banking services. Methodology: This study employs an exploratory qualitative research method. The population of this research consisted of a group of experts, including professors in the field of marketing management and a group of banking industry experts in the marketing sector, who were deeply interviewed. In this study, sampling was conducted purposively until theoretical saturation was reached in the interviews, which continued until theoretical saturation was achieved with 16

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Martín García, Alicia. "Product placement as an efficient marketing tool within the media mix." Harvard Deusto Business Research 10, no. 1 (2021): 224–37. http://dx.doi.org/10.48132/hdbr.345.

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Product placement has existed in its most primitive form since the dawn of cinema. Now, due to the saturation of conventional advertising, this technique has reached its zenith, with brands appearing in an environment without competition, as a natural element of the plot. The automotive sector has been present from the beginning and soon understood the expressive possibilities that were offered. General Motors began its journey in the film industry in 1933 following an agreement with Warner. Since then, the General Motors group has had a growing presence in the film industry, which reached its

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Hoffmann, Linus J. "Commodification beyond data: regulating the separation of information from noise." European Law Open 2, no. 2 (2023): 424–33. http://dx.doi.org/10.1017/elo.2023.38.

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AbstractDigital technology brought informational saturation to our lives. In cyberspace, private and business users need help to make valuable pieces of information stand out from the noise of excessive information. With search algorithms, recommender systems, and online advertising, digital platforms specialised in providing relief for this problem. Their technologies arrange digitalised information to make it intelligible and relevant for individuals. But the separation of information from noise did not only become a necessity to comfortably navigate the depths of the web, it also became a c

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Schorman, Rob. "“This Astounding Car for $1,500”: The Year Automobile Advertising Came of Age." Enterprise & Society 11, no. 3 (2010): 468–523. http://dx.doi.org/10.1017/s1467222700009277.

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In 1906, a writer declared that it remained an “unsolved problem whether the automobile is to prove a fad like the bicycle, or a lasting factor in the industry of the country.” A few years later, concerned with the possibility of overproduction and market saturation, auto executives and other commentators were writing articles for the advertising trade press with titles like “Why Auto Production Must Be Curtailed” and “The Fading of the Automobile Rainbow.” Considering that by the early twenty-first century, the United States had a population of nearly 300 million people and an average of 2.1

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SILVA, Ingrid Aparecida Félix da, Álvaro Freitas FAUSTINO-DIAS, Jéssica Letícia Duarte MARQUES, Dionni BENITES, and Yasmin Ellen Fernandes DUARTE. "EXCESSIVE AND REPETITIVE MARKETING ON SOCIAL MEDIA AND ITS IMPACT ON CONSUMER IRRITABILITY." Boletim de Conjuntura (BOCA) 19, no. 56 (2024): 140–64. https://doi.org/10.5281/zenodo.13731470.

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With the increasing use of social media, companies have started to develop marketing strategies that could be present in the digital world. However, the volume of advertisements on digital platforms has been growing, which can negatively impact customer perception. In view of this, the objective of the research was to evaluate the influence of different factors on consumer irritability due to the excessive number of advertisements on social media. This is a quantitative and explanatory research. Data collection was conducted through online questionnaires distributed on social media, totaling a

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Rahmawati, Nurul. "Constructing Masculinity in Men’s Skincare Advertising: A Semiotic Study Utilizing Roland Barthes’ Theory." Az-Zahra: Journal of Gender and Family Studies 4, no. 2 (2024): 166. http://dx.doi.org/10.15575/azzahra.v4i2.28765.

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Semiotic is a sign system that reflects various assumptions of a particular society at a certain time. One of the assumptions often heard is the assumption about gender, which can be reflected on media such as advertisements. Thus, this research aims to identify the denotative and connotative signs of linguistic and visual elements in several men’s skincare (NIVEA Men, Pond's Men, Garnier Men, and Vaseline Men) advertisements, and analyze the myth of masculinity portrayed in these advertisements. The method used to analyze this research is a qualitative method, which refers to content analysis

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Marušić, Tajana, and Tihomir Vranešević. "Challenges of navigating brands through social media." Ekonomski pregled 72, no. 3 (2021): 413–30. http://dx.doi.org/10.32910/ep.72.3.4.

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Creating and maintaining a successful brand has always been a longterm activity that required skills, knowledge, financial means and time. The success of global brands did not happen over time, and it seems that before social media there was always something precious that brand`s had – time. Time to communicate, time to create marketing campaigns, time to grow and evolve. Today, in the time of social media – there is everything but the time. Communication between consumers and brands is fast, global, and exposed for everyone to see and comment thanks to social media. Brands are more vulnerable

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Schultz, William. "The Chemical Imbalance Hypothesis: An Evaluation of the Evidence." Ethical Human Psychology and Psychiatry 17, no. 1 (2015): 60–75. http://dx.doi.org/10.1891/1559-4343.17.1.60.

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Powered by philosophic argument, scientific evidence, and multibillion dollar pharmaceutical companies sponsoring multimillion dollar advertising campaigns, the chemical imbalance hypothesis has saturated our academic and popular culture. This saturation is, at least partially, responsible for the more than 10 billion dollars annually spent on antidepressant medication in the United States. But what is the “chemical imbalance” hypothesis? And what evidence supports it? This article will provide an account of the chemical imbalance hypothesis, a history of its development, and the evidence prov

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Vasilchenko, Lidiya, Sergey Pepchuk, and Anjelika Bokovnya. "CONTINUUM OF ADVERTISING TECHNOLOGIES AND MARKETING PRICING IN THE FORMATION OF CONSUMER BEHAVIOR." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 (2021): 201–7. http://dx.doi.org/10.31891/2307-5740-2021-300-6-32.

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The article considers the neсessity to study the consumers motivation when making a purchase, as one of the main factors ensuring the growth for goods and services demand. The review of consumer behavior models homo economikus and homo psychologicus and their postulates are reviewed. In the process of reviewing the models revealed key differences between rational and emotional consumer behavior, which is important in the formation of advertising appeals. The factors that determine the choice priority between rationality and emotional impact in terms of modern research are considered. The proce

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Krajina, Zlatan. "Exploring Urban Screens." Culture Unbound 1, no. 2 (2009): 401–30. http://dx.doi.org/10.3384/cu.2000.1525.09124401.

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There is a tautological tendency in the widespread claims that urban space is ’mediated’. Never before has the citizen, it is argued, been confronted with such an unprecedented array of signage. I depart from the rhetoric of ’biggest-ever-saturation’ as not necessarily untrue, but as insufficient in exploring the diverse spatial operations of urban screens. I examine some contemporary cases of animated architectural surfaces, informational panels, and advertising billboards, with reference to much longer standing cultural practices of spatial management in modern cities, such as illumination,

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Ferrer-López, Marina. "Content analysis about toy’s advertisment during Christmas campaign." Comunicar 15, no. 29 (2007): 135–42. http://dx.doi.org/10.3916/c29-2007-19.

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Nowadays, advertising is a tool with great influence on children’s tastes and preferences. This study tries to analyze the characteristics of advertisements of toys during the Christmas campaign, when there is a saturation of this type of advertisements. Our results show that the ambiguity of the law that regulates this type of publicity still allows strong male and female stereotypes, and a discourse that creates an unreal image of the product. En nuestros días, la publicidad se ha convertido en una herramienta de gran influencia en los gustos y preferencias de los niños. El presente estudio

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George, Oyeronke Oluwatosin, Remilekun Enitan Dosumu, and Christiana Onyinyechi Makata. "Behavioral Science Applications in Brand Messaging: Conceptualizing Consumer-Centric Communication Models for Market Differentiation." Journal of Frontiers in Multidisciplinary Research 5, no. 1 (2024): 119–24. https://doi.org/10.54660/.ijfmr.2024.5.1.119-124.

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This paper explores the growing role of behavioral science in developing consumer-centric communication models for brand messaging. In an increasingly competitive marketplace, brands are seeking innovative ways to differentiate themselves and engage consumers. Understanding consumer behavior through insights from cognitive psychology, social psychology, and neuroscience enables brands to create compelling, personalized messages that resonate with target audiences. The paper introduces a conceptual framework for consumer-centric communication, highlighting key components such as emotional appea

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Lemanowicz, Marzena, and Joanna Szwacka-Mokrzycka. "INNOVATION ACTIVITIES OF FOOD INDUSTRY ENTERPRISES." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, no. 12(61) (December 18, 2014): 110–21. http://dx.doi.org/10.22630/pefim.2014.12.61.31.

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At present, the food market in Poland is characterised with significant intensity of competition, caused by high saturation of consumers’ needs. In response to market requirements, producers offer innovative product lines and diversified marketing activities. The article discusses the main trends related to initiating innovation activities in the segment of new generation products (dairy desserts and dessert concentrates). It has been concluded that innovation activities focus above all on changed product compositions, use of additives, form of consistence, offer diversification in terms of pr

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Salman Salih Alzahloli, Ghanim, Sayed Hamidreza Mirtavousi, Alaulddin Buraa Jawad Alaameri, and Siamak Korang Beheshti. "Designing a Strategic Human Resource Planning Model Based on Artificial Intelligence Development." Digital Transformation and Administration Innovation 2, no. 3 (2024): 32–41. https://doi.org/10.61838/dtai.2.3.5.

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The present study aims to design a strategic human resource planning model based on the development of artificial intelligence. This research is applied in terms of its objective, survey-descriptive in terms of method, and qualitative in terms of research type. The statistical population of the study consisted of academic experts in the fields of human resources, computer science and artificial intelligence, information systems, and managers of advertising companies in Iraq. The research sample was selected based on the principle of theoretical saturation using purposive (judgmental) sampling

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Mirmohammadi Shektaei, Seyed Mohammad, Majid Fattahi, and Majid Fani Fani. "Providing a Digital Marketing Model Aimed at Increasing Consumer Value Growth in Startup Products." Digital Transformation and Administration Innovation 2, no. 4 (2024): 82–88. https://doi.org/10.61838/dtai.2.4.10.

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The aim of this study is to present a digital marketing model geared toward the growth of consumer value in startup products. Based on the research objectives, this study is categorized as an applied-developmental research. Employing a qualitative approach and using thematic analysis techniques, an attempt was made to construct the proposed model. The statistical population of the study includes experts and faculty members with specialized academic knowledge. The researcher employed the snowball sampling method, reaching theoretical saturation after conducting interviews with 16 experts and sp

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Felipe, Reyno Capurro. "Estrategias expositivas del MoMA en la última exposición dedicada a Latinoamérica: "Latin America in Construction: Architecture 1955-1980" = MoMA's strategies in the latest exhibition devoted to Latin America: "Latin America in Construction: Architecture 1955-1980"." rita_ Revista Indexada de Textos Académicos, no. 9 (May 6, 2018): 120–25. https://doi.org/10.24192/2386-7027(2018)(v9)(07).

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El tema a investigar es la política de comisariado en el proyecto de la última gran exposición dedicada a Latinoamérica por el Museo de Arte Moderno de Nueva York. La exposición se entiende como un proyecto en sí mismo, donde cada uno de los agentes implicados —la institución, los comisarios y las obras— se relacionan para construir una acción, un discurso y, en el mejor de los casos, una crítica. Analizaremos las estrategias de masividad en la información que utilizó el museo a la hora de seleccionar las

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Pesta Gultom and Jack Karnadi. "PENGARUH E-COMMERCE DAN TRANSPORTASI ONLINE TERHADAP HARGA JUAL PRODUK CV. SURYA SAKTI ENGINEERING." Jurnal Manajemen Bisnis Eka Prasetya : Penelitian Ilmu Manajemen 5, no. 1 (2019): 13–23. http://dx.doi.org/10.47663/jmbep.v5i1.19.

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This study aimed to determine the influence of E-Commerce on selling price of CV. Surya Sakti Engineering’s products, to determine the influence of Online Transportation on selling price of CV. Surya Sakti Engineering’s products, to determine the influence of E-Commerce and Online Transportation on selling price of CV. Surya Sakti Engineering’s products. The research methodology used is quantitative descriptive method. Quantitative data is used in this study, which is obtained in number forms. Data sources are primary and secondary data. Primary data is obtained from questionnaire distribution

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Bali, Mohammad, Mahshid Eltemasi, and Nader Naghshineh. "Developing a Framework for Entrepreneurship Strategies Based on Virtual Reality in Social Network Users." Journal of Technology in Entrepreneurship and Strategic Management 3, no. 1 (2024): 201–12. http://dx.doi.org/10.61838/kman.jtesm.3.1.13.

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This study aims to develop a framework for entrepreneurship strategies based on virtual reality (VR) that is of interest to users of social networks. The research adopts a qualitative approach using semi-structured interviews for data collection. A total of 12 experts in fields related to VR and social media were purposefully selected for the study. Data saturation was achieved after these interviews. The data collected were analyzed using MaxQDA software to identify recurring themes and patterns. The study focused on understanding the technological infrastructure, perceived usefulness, public

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Janatolmakan, Maryam, Alireza Abdi, Bahareh Andayeshgar, Ali Soroush, and Alireza Khatony. "The Reasons for Self-Medication from the Perspective of Iranian Nursing Students: A Qualitative Study." Nursing Research and Practice 2022 (April 6, 2022): 1–7. http://dx.doi.org/10.1155/2022/2960768.

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Background. The prevalence of self-medication has increased dramatically worldwide. This study was conducted to determine the reasons for self-medication from the perspective of Iranian nursing students. Methods. This qualitative study was conducted using the content analysis method. Fifteen nursing students were selected by the purposeful sampling method. Data were collected by in-depth semistructured interviews. Qualitative content analysis method was used for data analysis. The MAXQDA software was used for data management. Results. Data saturation was achieved with fifteen interviews with n

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Meli Makin, Gregorius, and Setiyawan Setiyawan. "Effect of Promotion Mix on Purchasing Decisions on the Shopee Platform with Lifestyle as an Intervening Variable." Management Journal of Binaniaga 8, no. 1 (2023): 17–26. http://dx.doi.org/10.33062/mjb.v8i1.17.

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This research was conducted to evaluate the influence of mix promotion (promoting products through sales, advertising, personal selling, public relations, and direct marketing) on consumers purchasing decisions, with lifestyle as an intervening variable. This type of research is a quantitative study with a descriptive approach and the data analysis used in this study is path analysis. There is also a way to take samples, namely using saturated samples (saturation sampling) by means of questionnaires given to all graduate students who are active in lectures as many as 118 people in the ti

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Schafer, Peter. "Interactive Marketing." Communicare: Journal for Communication Studies in Africa 10, no. 1 (2022): 5–30. http://dx.doi.org/10.36615/jcsa.v10i1.2030.

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Increasing competition, declines in consumer demand and consumers that are more strategic than ever before have led to saturation and stagnation in a number of well-developed markets. Corporations have begun to realise that constructive forms of marketing communication in such markets imply that all business efforts need to be directed at relationship-building with consumers, Le. all communication instruments, including advertising, personal selling, sales promotion and corporate identity as well as conventional direct and database communication need to draw on personalised and targeted method

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