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Journal articles on the topic 'Advertising semiotics'

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Published: 4 June 2021
Last updated: 1 February 2022

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1

Zakia, Richard D., and Mihai Nadin. "Semiotics, advertising and marketing." Journal of Consumer Marketing 4, no. 2 (1987): 5–12. http://dx.doi.org/10.1108/eb008192a.

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2

Najafian, Maryam, and Saeed Ketabi. "Advertising Social Semiotic Representation: A Critical Approach." International Journal of Industrial Marketing 1, no. 2 (2011): 63. http://dx.doi.org/10.5296/ijim.v1i1.775.

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The aim of this article was to show the usefulness of a Social Semiotics approach proposed by Kress and van Leeuwen (2006) in analyzing advertising discourse to achieve the aim of uncovering the ideology behind choosing different resources (verbal and non verbal). Two examples selected from 'Time' magazine showed that both textual and visual signs are among social semiotic resources which could help advertisers to convey persuasive messages under ideological assumptions. The result of this study revealed that social semiotic reference occupies a pivotal point in the relationship between advert
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3

Da Silva, Isabella Gil Barbosa, and Eduardo De Paula e. Silva Chaves. "To be or to consume? That is the question: Semiotics Analysis of Advertisements of largest Retail Supermarkets in Brazil." Independent Journal of Management & Production 10, no. 1 (2019): 117. http://dx.doi.org/10.14807/ijmp.v10i1.753.

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The study of representations and images involved in advertising campaigns is a recurrent resource of marketing managers. Therefore, understanding and analyzing advertisements and their semiotics becomes an important source of research. In this context, the following research problem arises: what are the complementarity, contrariety and contradiction relations that carry the advertisements of supermarket retailers? Thus, the main objective is to analyze semiotic advertising of national supermarket chains through the constitution of a semiotic square. For that, the greimasian methodology (Greima
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4

Fedorova, L. L. "Semiotics of Advertising: The Functional-Communicative Analysis." Vestnik NSU. Series: History and Philology 18, no. 6 (2019): 199–211. http://dx.doi.org/10.25205/1818-7919-2019-18-6-199-211.

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Purpose. The article aims to demonstrate the validity of the functional typology of signs proposed by the author in the semiotic approach to the analysis of advertising slogans. Advertising texts perform their functions in the communicative situation of interaction between the advertiser and the client. Results. The analysis shows language mechanisms of involvement of the addressee in the creation of an advertising image, ways of influence on the addressee, ways of presentation of goods or service. Thus the main functions of the sign – identification, regulation and modeling – are realized. Co
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Yalán-Dongo, Eduardo. "De la publicidad a la hiperpublicidad: semiótica, narración y discurso." Contratexto, no. 25 (2016): 75–93. http://dx.doi.org/10.26439/contratexto2016.n025.652.

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Srikrishna, Vasupradha. "Microanalysis of an Advertisement Through Semiotic Interpretation." International Journal of Semiotics and Visual Rhetoric 2, no. 2 (2018): 57–71. http://dx.doi.org/10.4018/ijsvr.2018070104.

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The purpose of this article is to understand how a semiotic analysis can spell out implications for practitioners in the advertising industry. The article presents a microanalysis of a television commercial, frame by frame, based on constructs identified from literature proposing a schema called the ‘Ad Heptameter.' This schema through its seven units - signs, codes, myths, syntagm, paradigm, denotation and connotation, facilitates in the questioning of meanings and serves as an entry point to engage with the advertising content or message. This work presents a theoretical overview of semiotic
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Lawes, Rachel. "Big semiotics: Beyond signs and symbols." International Journal of Market Research 61, no. 3 (2019): 252–65. http://dx.doi.org/10.1177/1470785318821853.

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This article is for marketers who use semiotics. It argues that semiotic analysis is not complete until signs and symbols are meaningfully connected to society, culture, and ideology. The unique qualities of top-down semiotics are explained. The implications for semiotics of structuralism and post-structuralism are discussed. Research questions are suggested and various kinds of analysis are demonstrated: diachronic, synchronic, and ideological analysis. Key concepts in analysis are explored such as power, simulation, and reading against the grain. Readers are directed to Foucault, Baudrillard
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Oswald, Laura R. "The structural semiotics paradigm for marketing research: Theory, methodology, and case analysis." Semiotica 2015, no. 205 (2015): 115–48. http://dx.doi.org/10.1515/sem-2015-0005.

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AbstractBrands are semiotic systems that create value in the marketplace by differentiating competitors in a category, forming emotional connections with consumers, and aligning the company’s symbolic equities with contemporary cultural trends. The author aims to expand the current state of semiotics for marketing beyond advertising research to the whole gamut of media and consumer touch points in contemporary marketing, from strategic communication to retail design and consumer behavior. The importance of this paper is not limited to marketing, but raises important issues about connections he
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9

Rossolatos, George. "Rhetorical Transformations in Multimodal Advertising Texts: From General to Local Degree Zero." HERMES - Journal of Language and Communication in Business 26, no. 50 (2017): 97. http://dx.doi.org/10.7146/hjlcb.v26i50.97821.

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The use of rhetoric in advertising research has been steadily gaining momentum since the 1980’s. Coupled with an increased interest in multimodality and the multiple interactions among verbal, pictorial and auditory registers, as structural components of an ad filmic text, the hermeneutic tools furnished by traditional rhetoric have been expanded and elaborated. This paper addresses the fundamental question of how ad filmic texts assume signification from a multimodal rhetorical point of view, by engaging in a fruitful dialogue with various research streams within the wider semiotic discipline
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Rossolatos, George. "Applying structuralist semiotics to brand image research." Public Journal of Semiotics 4, no. 1 (2012): 25–82. http://dx.doi.org/10.37693/pjos.2012.4.8838.

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The aim of this paper is to display a conceptual and methodological framework for brand image research by drawing on the discipline of structuralist semiotics. Upon a critical review of existing research from key authors in the brand semiotics literature and through an engagement with the concept of brand image as formulated by key authors in the marketing literature, a semiotic model is furnished for the formation of brand image and brand identity. By drawing on the structuration process of brand image along the three major strata in a brand’s signification trajectory, and the key operations
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Safavi, Sarvenaz, and Agah Gümüş. "Context-based analysis of an advertising poster." Semiotica 2019, no. 229 (2019): 101–22. http://dx.doi.org/10.1515/sem-2017-0096.

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AbstractThe purpose of this paper is to introduce a new perspective of analyzing advertising designs from a new semiotic approach based on a new definition of the context. In order to achieve this goal, we will first of all give a definition for advertising design, and then Peirce’s idea about signs and definition of the science called semiotics will be necessary for starting the discussion. This research is based on three levels of context and shows that understanding an advertising design is not absolute but somehow relative because of differences in the background knowledge of the receivers
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Oputa, Elizabeth Adaobi, and Fakhrorazi Ahmad. "The Influence of Semiotic Advertising Efficacy on Gen-Y Purchase Intent of Smart Phone." International Journal of Applied Business and International Management 3, no. 2 (2018): 79–88. http://dx.doi.org/10.32535/ijabim.v3i2.161.

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The paper presents an empirical analysis to demonstrate the influence of semiotic advertising efficacy on generation-y purchase intent of smart phone. Semiotic advertising is an effective, modern approach to advertising that focuses on the use of different signs, symbols, images and other visual aids for the purpose of marketing a given product or service. Since these signs tend to create an image of the brand in minds of consumers and also demonstrates the brand association with their cultural orientation, beliefs and values, semiotic advertising is said to have a significant impact on the br
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Gandhi, Al Mutia. "SEMIOTICS ANALYSIS OF RUANGGURU ADVERTISING IN TELEVISION MEDIA." Metacommunication: Journal of Communication Studies 5, no. 2 (2020): 104. http://dx.doi.org/10.20527/mc.v5i2.8869.

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RuangGuru is one of the most successful startups in Indonesia, which is engaged in online tutoring. The application user has reached up to 15 million students. This achievement is the result of the advertisements that often appear on television media, especially during new school academic year or new semester. This study examines advertisements on television media less than 30 seconds to attract customers. This study uses semiotic to analyze television ads for the product. The research method uses an interpretive descriptive approach to analyze the signs used in advertisements. The data resour
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عباس غبن الزبيدي, نصير, and مروة فراس عبدالله. "Semiotics across Cultures: An Analysis of Shop Signs in American and Iraqi Contexts." Al-Adab Journal 1, no. 124 (2018): 31–48. http://dx.doi.org/10.31973/aj.v1i124.112.

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This study examines the textual and visual resources of shopfront advertising signs in two different linguistic and cultural contexts, namely, American English and Iraqi Arabic from a semiotics perspective. A multi-analytic semiotics model has been used to examine forty Iraqi and American café and restaurant signs, divided equally into twenty signs for each language. The corpus analysis has revealed that the verbal and visual resources work in parallel in the shop advertising discourse of the two linguistic landscapes under investigation. That is, the discourse of shop advertising signs of the
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Tianotak, Juhari, and Nur Aini Shofiya Asy’ari. "MAKNA TAGLINE ‘MENJADI YANG TERBAIK’ IKLAN TELKOMSEL VERSI PILOT PAPUA RIKO KABAK." Bricolage : Jurnal Magister Ilmu Komunikasi 5, no. 01 (2019): 049. http://dx.doi.org/10.30813/bricolage.v5i01.1742.

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<p>ABSTRACT<br />Corporate identity is an effort to create a corporate identity that is fully implemented through corporate communication activities to customers that can be done in several ways, one of them is advertising. In creating an ad, a tagline is needed so that consumers easily remember the contents of the message and have the distinguishing power of the advertisements supported. Usually, the ad tagline is created to reflect a recognized company profile. Telkomsel carries the tagline of Being the Best through several advertisements it produces, one of the versions of the P
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Suparmo, Ludwig. "Semiotics in Signs, Symbols and Brands (Semiotika dalam “tanda”, simbol dan merek)." InterKomunika 2, no. 1 (2017): 71. http://dx.doi.org/10.33376/ik.v2i1.20.

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Modern day science on Semiotics, not only study ‘signs’ - it goes much deeper than that - the study goes further into how meaning is formed. The study goes on how people first of all interpreted a sign, how they then draw on cultural or personal experience to understand a sign. In that sense semiotics is about communication. Whilst in communication signs and symbols are common tools, signs and symbols can take different forms. Generally, it is an object representing another to give it an entirely different meaning that is much deeper and more significant. The paper is a qualitative research ba
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Rasit, Rosmawati Mohamad, Salasiah Hanin Hamjah, Azimah Misrom, and Nur Hikmah Yahya. "SOCIO-CULTURAL DISCOURSE OF MUSLIM SOCIETY IN SOCIAL SEMIOTICS ASPECT OF ADVERTISING TEXT IN MALAYSIA." Humanities & Social Sciences Reviews 7, no. 5 (2019): 256–63. http://dx.doi.org/10.18510/hssr.2019.7531.

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Purpose: The socio-culture of Muslim society in Malaysia ought to be the main aspect of constructing an advertisement message. However, in developing local media, advertisement contents still do not observe locality of culture and religion such that advertising fails to fulfill the social semiotics of Muslim society. This research analyzes the social semiotics element in advertisement text which constructs the socio-cultural discourse of Muslim society.
 Methodology: This is qualitative research using content analysis. The research sample was selected using purposive sampling. Discourses
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Бердичевский and E. Berdichevskiy. "Semiotics Approaches in Processes of Visual and Advertising Communications." Modern Communication Studies 4, no. 5 (2015): 54–59. http://dx.doi.org/10.12737/13428.

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In article semiotics basics of process of development of visual and advertizing
 communications are covered. Concepts of a sign, a symbol, a code
 are concretized. Types of coding and decoding are analyzed. The new version
 of tables of emotional characteristics of lines and elementary figures
 is offered. Schematic diagrams of vizualyalny communication in relation to
 advertizing communication are considered. The technique of creation of an
 advertizing logo on the basis of semantic and semiotics fields, a design key
 and decoding from it various options is
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19

Ramadhan, Ahmad Zakiy. "ANALISIS SEMIOTIKA IKLAN CETAK LA LIGHTS “JANGAN MAU DIADU” VERSI AYAM." Gorga : Jurnal Seni Rupa 9, no. 2 (2020): 232. http://dx.doi.org/10.24114/gr.v9i2.19551.

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AbstrakSemiotika merupakan ilmu yang mempelajari tentang tanda, semiotika adalah sebuah alat yang dapat digunakan untuk menganalisa sebuah karya. Didalam sebuah iklan, selain memuat pesan iklan juga memuat tanda – tanda yang harus mampu diterjemahkan secara sederhana oleh target audiens. Tanda-tanda dalam iklan menjadi sesuatu yang cukup penting, karena mampu menjadi pengait antara pesan dan penerima pesan. Kaitan tersebut akan sangat kuat jika antara tanda dan penerima pesan dalam hal ini adalah target audiens iklan LA Lights terdapat sebuah kesamaan frekuensi. Metode yang digunakan dalam men
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20

Lawes, Rachel. "Demystifying Semiotics: Some Key Questions Answered." International Journal of Market Research 44, no. 3 (2002): 1–10. http://dx.doi.org/10.1177/147078530204400302.

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The paper explores the nature, language, methods and applications of semiotics. It is necessary to understand, for example, a piece of advertising in terms of its visual signs, linguistic signs, aural signs, the implied communication situation, structure, genre, etc. Examples are given to illustrate the methodology. Thus gold had traditionally been shorthand for riches and wealth but is currently (2002) becoming somewhat down-market in, for example, the biscuit sector. Upmarket biscuits are being marketed in corrugated cardboard packaging and subdued colours. The paper concludes with a glossar
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Ullah, Faiz, and Dr Atif Ashraf. "Gender Portrayal in Outdoor Advertising in Punjab and Khyber Pakhtunkhwa (KPK) Provinces of Pakistan." Journal of Peace, Development & Communication Volume 4, Issue 3 (2020): 110–32. http://dx.doi.org/10.36968/jpdc-v04-i03-07.

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Gender portrayal and the representations of males and females in advertising remains the core interest of researchers from gender studies and communication research. In advertising scholarship, it is often found that there are differences in gender portrayal specifically due to the cultural contexts. In the present study, we explore the gender portrayal in outdoor billboard advertising of two provinces of Pakistan; Punjab and KPK. Theoretically and conceptually, the study takes roots from cultural studies on advertising and social semiotics studies on gender and advertising. We collect data of
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Агрба, Амина, and Amina Agrba. "Theoretical and Cultural Models of Understanding of the Phenomenon of Advertising: Modern Theories and Conceptst." Scientific Research and Development. Modern Communication Studies 6, no. 6 (2017): 81–86. http://dx.doi.org/10.12737/article_5a128f7b9634d6.56813619.

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This article is an attempt to analyze advertising as a cultural phenomenon through understanding the ideas of the great philosophers of the twentieth century. The article compares various philosophical concepts with respect to the phenomenon of advertising and its place in modern civilization, namely through the theory of M. McLuhan and his understanding of advertising in the light of studying the media concept; the French thinker R. Barth and his rhetoric of the visual image in the context of studying the advertising impact; semiotics advertisement of the famous Italian philosopher and writer
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Matus, Pablo. "Discursive representation: Semiotics, theory, and method." Semiotica 2018, no. 225 (2018): 103–27. http://dx.doi.org/10.1515/sem-2017-0019.

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AbstractAlthough representation may be a recurrent theme in research on journalism and advertising, as well as in studies of other social discourses, there may be less clarity regarding its epistemological and methodological aspects. One example is the frequent use of Social Representations Theory (Moscovici), despite its research object is a cognitive phenomenon. Beginning with a literature review in which I examine several sources (for example, sign theory, the philosophy of language, and rhetoric), the following article presents a theory of discursive representation, as well as associated s
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Cheregi, Bianca Florentina. "Nation Branding in Romania After 1989: A Cultural Semiotic Perspective." Romanian Journal of Communication and Public Relations 19, no. 1 (2017): 27. http://dx.doi.org/10.21018/rjcpr.2017.1.229.

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This paper discusses four nation branding post-communist campaigns initiated by the Romanian Government, from a cultural semiotic perspective, as developed by the Tartu-Moscow-Semiotic School. In so doing, it focuses on analyzing advertising and national identity discourses inside the semiospheres. Moreover, the paper investigates how elements of neoliberal ideology are addressed in the governmental campaigns, considering the “marketization of public discourse” (Fairclough, 1993). Nation branding in post-communist Romania is a distinctive phenomena, compared to other countries, especially from
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Km Tri Sutrisna Agustia. "SEMIOTIC ANALYSIS OF HOTEL ADVERTISEMENT." KULTURISTIK: Jurnal Bahasa dan Budaya 5, no. 1 (2021): 8–13. http://dx.doi.org/10.22225/kulturistik.5.1.2740.

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The phenomenon of misinterpretation and the mismatch of the desired meaning in a hotel advertisement gives significant losses to hoteliers in Bali. The purpose of this study is to understand the meaning contained in a hotel promotion advertisement. This study aims to align the problem of conveying meaning in promotional advertisements that are often not understood by tourist targets so that there is a misunderstanding between the wishes of the hotel marketing and the needs of the tourists themselves. This study analyzes (1) ads part segmentation, (2) describes the relationship between signs in
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Nasir, Muhammad Haseeb. "A Semiotic Analysis of Gender Discursive Patterns in Pakistani Television Commercials." International Journal of English Linguistics 8, no. 4 (2018): 192. http://dx.doi.org/10.5539/ijel.v8n4p192.

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The study is multidisciplinary that ventures into the domains of semiotics, linguistics and cultural studies. Media has become one of the most viable social institutions of disseminating information to a wider audience. It has got power to (re)frame the ideology of larger audience through its visual/linguistic content and to pave the way to social change. The current study aims to investigate the manifestation of gender discursive patterns in the Pakistani television commercials. This study draws its theoretical foundation on the theory of semiotics propounded by Dyer (1982) in her book Advert
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Balci, Velittin, and Caner Özgen. "What Sports Advertising Tell to Us? Semiotic Analysis." Journal of Education and Training Studies 5, no. 6 (2017): 24. http://dx.doi.org/10.11114/jets.v5i6.2387.

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A very important parts of TV commercials are the messages and how they convinced people. In addition, the information given in commercials may contain messages that seem like a fact however, they may not be true. To understand these commercials it is more beneficial to observe how they say instead of what they say. In many studies (Ferreira, et al. 2006; Muratović, et al., 2014; Pyun, et al., 2012) it is stated that consumers positive attitudes are developed to products which are in the commercial that use sports image. In this context, the purpose of this study is to criticize the TV commerci
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Nasir, Muhammad Haseeb, Muhammad Safiullah, and Sana Hussan. "Manifestation of Gender-Binaries in Pakistani Television Commercials: A Semiotic Analysis." Global Social Sciences Review III, no. I (2018): 355–75. http://dx.doi.org/10.31703/gssr.2018(iii-i).21.

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The current study investigates the prevalent gender-binary narrative in Pakistani television commercials. It tends to portray the dominant gender representational mechanisms which are implicitly employed by the advertisers. Television commercials, having the power to (re)frame the ideology of larger audience through visual/linguistic content and agency to pave the way for social change have become one of the most viable social institutions of disseminating information to a wider audience. The theoretical underpinning of the study is based on the theory of semiotics outlined by Dyer in “Adverti
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Masrukhi, Moh. "Hypersemiotics in Printed Commercial Advertising." Jurnal Humaniora 31, no. 2 (2019): 199. http://dx.doi.org/10.22146/jh.41554.

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Commercial advertising is currently created with an imaginative look. The elements are framed in verbal and nonverbal ways, and there is a structure of discourse where the message is hidden by the advertiser or copywriter. This article attempts to explore how advertisements uses verbal and nonverbal elements or signs, the relationships between these elements, and how these elements are interpreted. To understand the meaning and message of the advertisement, the elements will be analyzed with van Dijk’s concepts such as macrostructures (comprehension for complex information), superstructures (t
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Masrukhi, Moh. "Hypersemiotics in Printed Commercial Advertising." Jurnal Humaniora 31, no. 2 (2019): 199. http://dx.doi.org/10.22146/jh.v31i2.41554.

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Commercial advertising is currently created with an imaginative look. The elements are framed in verbal and nonverbal ways, and there is a structure of discourse where the message is hidden by the advertiser or copywriter. This article attempts to explore how advertisements uses verbal and nonverbal elements or signs, the relationships between these elements, and how these elements are interpreted. To understand the meaning and message of the advertisement, the elements will be analyzed with van Dijk’s concepts such as macrostructures (comprehension for complex information), superstructures (t
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31

Letouze, Patrick, and David N. Prata. "Do We Need an Interdisciplinary Approach to Bring Consumers' Desires to e-Market?" International Journal of Information Systems and Social Change 5, no. 2 (2014): 1–12. http://dx.doi.org/10.4018/ijissc.2014040101.

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In 2012, the internet advertising revenue in the United States of America reached a total of 36.6 billion dollars, a growth of 15.2% when compared to 2011. The efficiency of a marketing strategy relies in the ability to understand and to direct the consumers' desires. In this work, the authors propose an approach that combines the Internet-Based Information Consumer Theory (IBICT) with semiotics to bring consumers' desires to e-Market. Hence, we present IBICT's framework as a collective network set based on a semiotic human-machine approach. For implementation purposes, we propose a text minin
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Bambang, Nur Alamsyah Lubis, Gurning Busmin, and Saragih Amrin. "Verbal semiotics resources employed in advertising cigarette on TV in Indonesia." Journal of Languages and Culture 10, no. 1 (2019): 1–4. http://dx.doi.org/10.5897/jlc2018.0489.

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Briandana, Rizki. "Representation of Political Ideology in Advertising: Semiotics Analysis in Indonesia Television." International Journal of English Literature and Social Sciences 4, no. 3 (2019): 764–75. http://dx.doi.org/10.22161/ijels.4.3.31.

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Handayani, Dian. "REPRESENTASI BUDAYA DALAM IKLAN." Jurnal Budaya Nusantara 3, no. 1 (2019): 12–22. http://dx.doi.org/10.36456/b.nusantara.vol3.no1.a2111.

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The purpose of this research is to understand the culture representation and the meaning ofBetawi dance and roller skate's version of Marjan advertising. This research used some theories,they are:Mass Communication, Advertising, Cultural Imagery, Semiotics, Culture Study, Semiologyby Roland Barthes. This research was analysed by Roland Barthles as denotation and connotationmeaning. This research showed that Marjan advertisement represented two cultures, they aretraditional culture through mask dance and modern culture trough roller skate's show. Thisadvertisement was successful to represent Be
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Sharapkova, A. A., and O. S. Yakovleva. "THE SEMIOTICS OF MYTH TRANSFORMATIONS IN THE XXI CENTURY (on the basis of advertising discourse)." Voprosy Kognitivnoy Lingvistiki, no. 3 (2020): 22–42. http://dx.doi.org/10.20916/1812-3228-2020-3-22-42.

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The article addresses the role of myth in modern society based on scrutinizing the myth about King Arthur that became exceptionally popular in advertising discourse. We aim to demonstrate which elements of myth are harnessed in advertising discourse and further transformed to meet the marketing demands. The paper considers the myth within the framework of cognitive-discursive paradigm applying the method of conceptual analysis and blending. The applied method of conceptual analysis allowed us to identify the main components of the Arthurian myth and their major conceptual characteristics. Each
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Ni’amah, Luthfi Ulfa, and Nur Laili. "Iklan Sebagai Media Dakwah (Analisis Semiotika Iklan Digital Dan Konsep Dakwah Pada Produk Kosmetik Wardah)." Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam 2, no. 2 (2019): 17. http://dx.doi.org/10.31764/jail.v2i1.1257.

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AbstraksiDakwah merupakan seruan untuk mengajak manusia melakukan amar ma’ruf dan nahi munkar. Aktifitas mengajak ini dapat dilakukan dengan berbagai cara dan menggunakan berbagai media, salah satu alternatif media yang dapat digunakan dalam berdakwah adalah dengan menggunakan iklan.Penelitian ini ingin mengetahui apa sajakah makna tanda yang terkandung dalam iklan digital produk kosmetik Wardah tahun 2018 sebagai media dakwah. Dan juga ingin mengetahui konsep dakwah apayang ditampilkan dalam iklan digital pada produk kosmetik Wardah tersebut. Dengan menggunakan analisis semiotik yang dikemban
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Juodytė, Aurelija. "Persuasive Visual: Body Language and Semantic Relationship Patterns in Press Commercials." Žurnalistikos Tyrimai 4 (January 1, 2011): 46–87. http://dx.doi.org/10.15388/zt/jr.2011.4.1789.

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Contemporary popular culture is closely related to visual communication and its standing out phenomenon – advertising. Theorists and various researchers agree about the impact commercials have on individuals, economics, and culture. However, the question, why advertising is so effective even when the message receivers are aware of the deliberate intentions of these communicative items, still has no clear answer. Nationwide it has not been researched yet. The aim of this article is to find out semantic patterns of body language that function as communicative strategies while consuming visual di
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Клюшина, Алёна Михайловна, and Галина Владимировна Стойкович. "A SEMIOTIC APPROACH TO THE INTERPRETATION OF ENGLISH-LANGUAGE PRINT ADVERTISING." ΠΡΑΞΗMΑ. Journal of Visual Semiotics, no. 3(25) (September 18, 2020): 59–71. http://dx.doi.org/10.23951/2312-7899-2020-3-59-71.

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Статья посвящена изучению креолизованных или семиотически осложненных текстов, состоящих из двух негомогенных частей – вербальной и невербальной, в которых взаимодействуют и формируют смысл разные по своей семиотической природе элементы. Целью статьи является выявление специфики семиотической системы англоязычных печатных рекламных текстов. Актуальность исследования заключается в том, что изучение семиотической системы (как визуальной, так и вербальной) современных англоязычных рекламных текстов дополняет данные интерпретации текста рекламы и обеспечивает дискурсивную целостность анализа иссле
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Yoka, Charikleia, and Evangelos Kourdis. "Cultural semiotics, translatability, and informational loss in visual texts of the biotech industry." Sign Systems Studies 42, no. 4 (2014): 499–516. http://dx.doi.org/10.12697/sss.2014.42.4.04.

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The paper examines a specific advertising campaign of a biotech company characteristic of the whole biotech industry and discusses how the evocation of universal values, such as the protection and correct management of the planet’s resources, the struggle against poverty and against the shortage of raw materials, the support of farmers and their families, distorts information about nature, global agriculture and the biotech industry’s products. This distortion is a necessary and vital part of this industry’s existence. The rhetorical techniques of conscious informational repression and distort
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Wangarry, Mario Alvine, and Acep Iwan Saidi. "Pengaruh Iklan Media Luar Ruang pada Ruang Publik di Kota Jakarta Selatan (Kampanye Pemilihan Calon Gubernur dan Wakil Gubernur Jakarta 2017)." Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain 1, no. 1 (2018): 37. http://dx.doi.org/10.25105/jsrr.v1i1.3888.

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Abstract<br />The billboard is an outdoor media for political campaign advertising that can provide stimulation of direct stimulation to the audience community through visual arrangements such as large screens through colors and images. The purpose of this research is to know the meaning of verbal and non-verbal visual language and placement of layout contained in outdoor media campaign advertisement in public space in South Jakarta City. In answering the problem, this research uses qualitative method with descriptive and interpretative descriptions supported by Roland Barthes's semiotic
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Susilowardhani, Erna Mariana. "MAKNA IKLAN CETAK INDOVISION VERSI “MENGAPA MEMILIH INDOVISION?” DI SURATKABAR KOMPAS." Sociae Polites 16, no. 1 (2017): 33–52. http://dx.doi.org/10.33541/sp.v16i1.492.

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AbstractAdvertisement as a tool to convey message of aproduct has been a must in the business world. Thestrong competition beetwen products makes theproducer has to design special promotion strategycarefully, especially through advertisement in themass media. Indovision as a TV cable provider alsopose an advertisement in mass media in the formof messsage as a construction result of what theproducer want to communicate to the mass. Thisresearch want to analyse the meaning of symbol ofmessage on the printed advertisement of theIndovision version of “Why choose Indovision?” byusing concepts o
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Erçetin, Arzu, and Gamze Akbaş. "SEMIOTIC DISCOURSE OF PLACE: EXAMPLE OF SHOWROOMCommunication is defined as the flow of information in its simplest form. Utilizing the indicators and referring to another situation with the help of these indicators while providing its flow is a result-or." International Journal of Research -GRANTHAALAYAH 7, no. 7 (2019): 297–303. http://dx.doi.org/10.29121/granthaalayah.v7.i7.2019.767.

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Communication is defined as the flow of information in its simplest form. Utilizing the indicators and referring to another situation with the help of these indicators while providing its flow is a result-oriented study discipline. This discipline is defined with the name of Semiology and it is a field of science based on meaning. Semiotics, shaped by behavior patterns "coded" by a particular society, it is associated with the process of interpretation. The fact that codes come together and form a whole of meaning unity and cause influence on different fields such as literature, advertising, c
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M.Ds, Freddy Yusanto. "MAKNA CANTIK DALAM IKLAN MAGNIFICENT MEANING IN ADVERTISING." Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) 4, no. 1 (2018): 1. http://dx.doi.org/10.25124/liski.v4i1.1192.

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Many theories explain the definition of beauty; it is said that it is seen from their outer beauty and inner beauty, however many Indonesian women still have a strong perception that beautiful women are the ones with bright skin, long hair and slim.Clean & Clear products try to see the meaning of beautiful from its different point of view. It should not be white, long-haired and slim, therefore Clean & Clear ads show female models with different perception of 'beautiful' women in general. This study aims to determine the meaning of outer beauty and inner beauty in Clean & Clear ads
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Indah, Mayang Nurmala. "Tubuh dan Seksualitas Perempuan dalam Iklan Resik V dan Sumber Ayu." Metahumaniora 7, no. 2 (2017): 30. http://dx.doi.org/10.24198/metahumaniora.v7i2.18826.

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ABSTRAKPenelitian ini membahas tubuh dan seksualitas perempuan dalam iklan ResikV dan Sumber Ayu. Iklan yang diteliti adalah Resik V Khasiat Manjakani versi InnekeKhoeserawati dan Sumber Ayu Sabun Daun Sirih versi Dian Nitami. Penelitian inimenggunakan pendekatan semiotika, dengan mengkaji tanda-tanda pada iklan di dalamdata tekstual maupun visual baik secara denotatif dan konotatif. Tujuan penelitian iniadalah untuk memperoleh gambaran mengenai tubuh dan seksualitas perempuan didalam iklan. Penelitian ini menunjukkan bahwa genitalia perempuan ditempatkan sebagairepresentasi keseluruhan diri p
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Indah, Mayang Nurmala. "Tubuh dan Seksualitas Perempuan dalam Iklan Resik V dan Sumber Ayu." Metahumaniora 7, no. 2 (2017): 30. http://dx.doi.org/10.24198/mh.v7i2.18826.

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ABSTRAKPenelitian ini membahas tubuh dan seksualitas perempuan dalam iklan ResikV dan Sumber Ayu. Iklan yang diteliti adalah Resik V Khasiat Manjakani versi InnekeKhoeserawati dan Sumber Ayu Sabun Daun Sirih versi Dian Nitami. Penelitian inimenggunakan pendekatan semiotika, dengan mengkaji tanda-tanda pada iklan di dalamdata tekstual maupun visual baik secara denotatif dan konotatif. Tujuan penelitian iniadalah untuk memperoleh gambaran mengenai tubuh dan seksualitas perempuan didalam iklan. Penelitian ini menunjukkan bahwa genitalia perempuan ditempatkan sebagairepresentasi keseluruhan diri p
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Ardhianto, Peter, and William Manuel Son. "Visual Semiotics Analysis on Television Ads UHT Ultra Milk “Love Life, Love Milk”." International Journal of Visual and Performing Arts 1, no. 1 (2019): 27–41. http://dx.doi.org/10.31763/viperarts.v1i1.13.

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The number of adverts that have sprung up this digital era has made the creative industry try to break new breakthroughs so that advertisements can be more able to get the attention of the audience by making many innovations. As in the uht ultra love life love milk television television ad. What is applied to television advertising media that has a general target for all people who see this ad, and the main target is young people because it is more relevant and consumers are mostly young people, because milk supports the development period. The purpose of this study is to help review the meani
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Mahboubeh, Madari Mohades. "SEMIOTICS OF ENVIRONMENTAL GRAPHICS IN THE APPEARANCE OF THE PLACE IN URBAN ADVERTISING." TURKISH ONLINE JOURNAL OF DESIGN, ART AND COMMUNICATION 6, JLYSPCL (2016): 792–806. http://dx.doi.org/10.7456/1060jse/048.

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James, Allan R. "English as a visual language." English Text Construction 7, no. 1 (2014): 18–52. http://dx.doi.org/10.1075/etc.7.1.02jam.

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The present article develops a theoretical framework for the analysis of the semiotics of the English of mixed-language texts as are found worldwide in various domains of public and private communication. The social meaning of such anglography, it will be argued, must be interpreted as a result of the bi-modality (verbal and visual) of its material realisation. Drawing on a range of relevant contexts (e.g. ‘linguistic landscapes’, print advertising, print journalism and social communication via the digital media), the article proposes an integrated framework of analysis, incorporating and expa
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Bîrlea, Oana-Maria. "Kawaii (Cute) Signs and Symbols as a Means of Maintaining Harmony in Japanese Society." Studia Universitatis Babeș-Bolyai Philologia 66, no. 1 (2021): 205–18. http://dx.doi.org/10.24193/subbphilo.2021.1.15.

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"Kawaii (Cute) Signs and Symbols as a Means of Maintaining Harmony in Japanese Society. This study focuses on the various facets of the Japanese concept of kawaii (“cute”, “adorable”), as resulting from print advertisements. In the last decade it has been intensively studied by different scholars from various research fields aiming to understand the Japanese worldview. The analysis of pop culture elements, of which kawaii is part of, was not an area of interest due to the fact that they were considered inferior to high culture (classical arts and traditions), but the influence of this concept
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Jongore, Magret, Pink Phaahla, and Rose Masubelele. "Linguistic and Extra-Linguistic features of SABC indigenous language adverts: A Critical Discourse Approach." DANDE Journal of Social Sciences and Communication 2, no. 2 (2018): 120–39. http://dx.doi.org/10.15641/dande.v2i2.45.

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Discourse encompasses not only written and spoken language but visual images as well. If discourse combines visuals and images, it is important that analysis of such texts account for the special characteristics of visual semiotics; the relationship between language and images. Using Critical Discourse Analysis (CDA), this paper, unravels power relations in the electronic advertising texts such as those aired on television. The targeted television advertising discourse is characterised by sound, colour, picture, camera angle and other motion picture attributes. The paper argues that texts in g
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