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Relevant bibliographies by topics / Advertising system

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Academic literature on the topic 'Advertising system'

Author: Grafiati

Published: 4 June 2021

Last updated: 27 April 2022

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Journal articles on the topic "Advertising system"

1

Wang, Nuannuan. "Advertising and Consumers’ Enthusiasm." Scientific and Social Research 3, no. 2 (July 13, 2021): 82–85. http://dx.doi.org/10.36922/ssr.v3i2.1108.

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Advertising tends to portray products as a magical power to achieve a happier life, a success in career, or an enhancement in self-esteem, which plays an indispensable role in promoting consumers’ enthusiasm towards products. The aim of this article is to explore the connection between advertising, purchase attitude and behaviors from the semiotic perspective. This involves the significance of advertising’s development and impacts, the persuasive process of advertising, semiotic system, and latent values in advertisements.

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Madleňák, Radovan, and Lucia Madleňáková. "Digital Advertising System in Urban Transport System of Žilina Town." Transport and Telecommunication Journal 15, no. 3 (September 1, 2014): 215–26. http://dx.doi.org/10.2478/ttj-2014-0019.

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AbstractThe Internet and information and communication technologies (ICT) have changed everything: news, commerce, advertising, relating to others, getting information and transport too. It has changed how the people work, how they practice religion, how they date, how they spend the free time and how they travel. One of the technological innovations that are based on usage ICT in advertising space is digital signage. This article presents the results of research dedicated to investigate the relationships between customers-passengers and this new ICT technology in real environment. The results of the research stimulate the discussion about the future advertising practices in Žilina town. Based on the wide analysis of opportunities the digital signage technology in advertising practices, the presented marketing research investigates how passengers accept virtual advertising technology in urban transport system of Žilina town. Authors highlight the advantages of interactivity between digital signage technology and consumers. The conclusions of this article triggers further investigations in the area of the interactions between the digital advertising technology and passengers, and the passengers’ perception and acceptation of shopping activities on the basis of advertising in digital signage medias.

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Jia Yu, Tew, Chin Poo Lee, Kian Ming Lim, and Siti Fatimah Abdul Razak. "AI-based targeted advertising system." Indonesian Journal of Electrical Engineering and Computer Science 13, no. 2 (February 1, 2019): 787. http://dx.doi.org/10.11591/ijeecs.v13.i2.pp787-793.

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<span>The most common technology used in targeted advertising is facial recognition and vehicle recognition. Even though there are existing systems serving for the targeting purposes, most propose limited functionalities and the system performance is normally unknown. This paper presents an intelligent targeted advertising system with multiple functionalities, namely facial recognition for gender and age, vehicle recognition, and multiple object detection. The main purpose is to improve the effectiveness of outdoor advertising through biometrics approaches and machine learning technology. Machine learning algorithms are implemented for higher recognition accuracy and hence achieved better targeted advertising effect.</span>

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Chen, Yong. "Design of Embedded Multimedia Advertising System." Applied Mechanics and Materials 109 (October 2011): 685–89. http://dx.doi.org/10.4028/www.scientific.net/amm.109.685.

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According to multimedia advertising system has a problem of single function, advertising less for traditional, so designed and developed mobile multimedia advertising system which based on embedded technology. This system used ARM920T embedded processor S3C2440 as the core and embedded Linux for real-time operating system. It can display Multimedia advertising broadcast, the text ads displayed real-time. It’s a function of showing and updating to be realized by the GPRS communication module receiving the weather forecast information to realize the weather forecast. The result shows that this system support several kind of video format，can automatically search and display pointed type of video and txt advertising, displaying and updating the weather information。The system can be applied to bus, supermarket, commercial building, hotel and any other public place.

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Gao, Jerry Zeyu, and Angela Ji. "Building an Intelligent Mobile Advertising System." International Journal of Mobile Computing and Multimedia Communications 2, no. 1 (January 2010): 40–67. http://dx.doi.org/10.4018/jmcmc.2010103003.

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The fast deployment of wireless networks and mobile technologies and the significant increase in the number of mobile device users have created a very strong demand for new innovative mobile commerce applications and services. Since mobile advertising is one of the important subjects in mobile commerce, studying and developing mobile advertising solutions becomes a hot research and business topic. This paper first discusses the basic concepts of mobile advertising. Then, it reports a mobile advertising system (known as SmartMobile-AD), including its supporting business process, functions, system architecture, and built-in technical solutions. The system supports the wireless advertising workflow for wireless service companies and publishers (or portals) to manage and deliver multimedia mobile ads to mobile users over the wireless Internet. The paper provides insights and design solutions on mobile advertisement targeting, delivery, tracking, and performance measurement. Furthermore, the paper presents application examples of the system.

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Crawford, Robert. "‘Truth in Advertising’: The Impossible Dream?" Media International Australia 119, no. 1 (May 2006): 124–37. http://dx.doi.org/10.1177/1329878x0611900112.

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For an industry that deals with the public perception of images, it perhaps ironic that advertising itself has long suffered from a severe image problem. The industry has long been equated with exaggerations, distortions and falsities. Critics and the industry alike have looked to the possibility of truth in advertising to redeem its reputation. The discourse of truth in advertising that occurred in the advertising industry ranks during the early twentieth century provides a revealing insight into the way that the ‘magic system’ of advertising has been constructed. Reaching a high point in the 1920s, concerns about truth would recede over the course of the 1930s and 1940s as the industry moved to embrace new forms of technology. By examining the rise and fall of this discourse, this paper reveals the advertising industry's fervent desire to improve advertising's status whilst illustrating the way in which technological developments not only affected the industry, but also its ability to ever be completely truthful.

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Gangabada, G. L. P. N., and S. C. Premaratne. "Profiled M-advertising Framework for Consumer Advertising." Journal of Computer Science 1, no. 1 (October 7, 2013): 1–10. http://dx.doi.org/10.31357/jcs.v1i1.1103.

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Mobile advertising and profiled advertising has become major discussion topics recently. With rapid development of mobile technology in the last decade, many e-business organizations are trying to combine the latest mobile technologies with customer profiling in order to increase the reachability of their product information among the target market. This paper presents a potential mechanism to enhance such mobile advertising by improving existing user profile methods. The main goal of this research is to introduce a novel user profiling mechanism that can be used to improve the productivity of a mobile advertising system. The proposed system is capable of providing additional information such as video, audio, etc. about advertisements to the user while giving profile-based and proximity suggestions.

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Sigué, Simon Pierre, and Pradeep Chintagunta. "Advertising strategies in a franchise system." European Journal of Operational Research 198, no. 2 (October 2009): 655–65. http://dx.doi.org/10.1016/j.ejor.2008.09.027.

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Bhattacharya, Chitrabhanu, and Leonard M. Lodish. "An advertising evaluation system for retailers." Journal of Retailing and Consumer Services 1, no. 2 (October 1994): 90–100. http://dx.doi.org/10.1016/0969-6989(94)90003-5.

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Harker, D., and S. Cassim. "Towards effective advertising regulation: A comparison of UK, Australian and South African schemes." South African Journal of Business Management 33, no. 4 (December 31, 2002): 1–12. http://dx.doi.org/10.4102/sajbm.v33i4.706.

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The regulation of advertising is a controversial and difficult process, and many schemes around the world opt for a self-regulatory approach to curb unacceptable advertising. However, when schemes are established or reformulated, most countries learn from other, more established, regimes. Whilst Australia and South Africa commenced the advertising self-regulation (ASR) process at similar times and based their systems on the UK model, two attempts have been made in Australia over the past three decades to produce more acceptable ads, whilst South Africa’s system has endured in its original form. This paper reviews the ASR systems in these three countries, using a macro framework for analysis which contextualises advertising in society. The systems have the fundamental process of handling complaints about advertising in common, however there are advantages and disadvantages of each and these are discussed with a view to providing some guidance for Australia’s fledgling, reformulated, system. Important insights for the development of regulation of advertising are presented.

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Dissertations / Theses on the topic "Advertising system"

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Harris, Earl D. "Analysis of potential system improvements concepts for Sunday newspaper insert packaging." Master's thesis, This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-10242009-020020/.

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Beaumont, Louise H. "A semiotic approach to the evaluation of BBC Scotland's visual identification system." Thesis, University of Strathclyde, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.364715.

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Appel, Volker. "Interrelationships of manufacturers' brand advertising and market structure in the food marketing system." Thesis, Kansas State University, 1986. http://hdl.handle.net/2097/9897.

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Maleček, Václav. "Software pro správu reklamních ploch v tiskovinách." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2008. http://www.nusl.cz/ntk/nusl-235923.

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This master's thesis describes development of information system for management of printed paper advertisements, including the problem description, definition of requirements, design, implementation and discussion of planned extensions. During design and implementation, special attention was paid to intuitive and easy user interface. System is programmed in Java language. Hibernate is used for data persistence. Graphical user interface makes use of the Swing framework. MySQL is used as the database system.

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Vashi, Vidyut H. "The effect of price, advertising, and income on consumer demand : an almost ideal demand system investigation /." Diss., This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-06062008-165751/.

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Juodaitis, Mindaugas. "Reklamos paslaugų teikimo proceso valdymo sistemos sudarymas bei tyrimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2005. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050530_093747-40612.

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The process of high technologies allow to use the most effective decisions optimizing the work of companies in different range. It is the communication with clients, internal data flow and public information. Advertising market is one of the spheres for which these objectives are set and solutions seeked. The singularity of advertisement market is close contact with clients, the huge amount of varied work, broad distribution of functions in the company, expeditious presentation of production, different price – lists and constantly innovated facilities. To control this activity the computerized informational system should be used. It gathers all data about the clients (CRM – Client relationship Management), gives the presentation of facilities in the internet ( CMS – Content Management System ) and saves the internal information of the company at one place ( IS – Informational System). Internals of these different systems are realized in the management system of the advertising service. It helps to realize the needs of advertising company.

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Boiani, Filippo. "Progettazione e Implementazione di una piattaforma di Geofencing per il Context-Aware Advertising." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2016. http://amslaurea.unibo.it/11925/.

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La diffusione di smartphone e dispostivi mobili a cui si è assistito nell’ultima decade ha portato con sé lo sviluppo di nuovi sistemi e tecnologie basate sulla localizzazione. Questi sistemi vengono chiamati Location Based Systems (LBS) ed il loro successo è stato reso possibile dai sensori come GPS, antenna WiFi e accelerometro che hanno permesso agli sviluppatori di creare contenuti e servizi basati sulla posizione dell’utente. Una delle tecnologie su cui si basano i LBS è chiamata Geofencing e consiste nella creazione di aree virtuali (dette geofence) per delimitare luoghi di interesse (Point of Interests) e notificare l’utente quando entra, esce o si trova nelle vicinanze di una delle aree delimitate. Questa caratteristica viene utilizzata soprattutto per realizzare applicazioni che ricordano all’utente di svolgere delle azioni, per esempio un’app di promemoria che ricorda all’utente di comprare il latte quando si trova vicino ad un supermercato. Dal punto di vista economico, uno degli utilizzi piu` promettenti `e il co- siddetto Context Aware Advertising: i possessori di dispositivi mobili che si trovano a camminare nelle vicinanze di un negozio o un centro commer- ciale possono essere considerati possibili clienti e ricevere delle notifiche con pubblicit`a o questionari. Nel seguente lavoro verrà analizzato nel dettaglio cos’è il Geofencing, le sue applicazioni e le tecnologie sulla quale si basa. Verranno presi in considerazione alcuni problemi relativi all’utilizzo delle tecnologie di posizionamento, con particolare attenzione ai consumi di batteria. Verrà inoltre descritta la progettazione e l’implementazione di una piattaforma che permette ai possessori di attività commerciali di creare e gestire dei POI nonché di monitorare gli spostamenti dei possibili clienti. Dopo aver installato l’applicazione mobile sul proprio smartphone, i clienti potranno ricevere notifiche una volta oltrepassati i confini di un geofence.

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Malíková, Monika. "Návrh komunikačního mixu společnosti OKNO SYSTEM s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222813.

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The dissertation pursues to improve the communication mix of the company OKNO SYSTEM cc, and thereby strengthen and improve its competitiveness and raise awareness amongst the clients, which could contribute to the winning battle against opposition. I have subdivided the dissertation into three segments, namely the theoretical segment, which summarises the most important knowledge drawn from literature; followed by the analytical segment, in which I cover the situation of the current marketing as well as the communication mix, of the opposition as well as the clients. The final segment of this dissertation comprises of proposals and suggestions to improve the current state of the communication strategy.

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Černý, Michal. "Konkurenceschopnost firmy ve výberovém řízení na komunikační agenturu pro Alpha System." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224229.

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Marketing company Propeople was invited by manufacturer of roofing Alpha System company for submitting of offer for a tender for new communication agency. Offer made by Propeople company is mainly based on finding competitive elements of the manufacturer, on which an advertising campaign will be build up that this manufacturer can be sufficiently distinguished from its competitors and thus enhance its competitiveness.

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Chiu, Chun-Kai. "Movie theater ticket order system: (MTTOS)." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2541.

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This project is a movie theater order system. This system allows people to get movie information and purchase tickets on the Internet. This project is based on a Model-View-Controller (MVC) architecture, which introduces a controller servlet to provide a single point of entry to the web system and encourages more reuse and extensibility of the code.

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Books on the topic "Advertising system"

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Schmidt, Siegfried J. Werbewirtschaft als soziales System. Siegen: Universität, DFG-Sonderforschungsbereich 240, 1991.

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Marquardt, Jennifer. Life system magazine: Language. [Ontario]: s.n., 2003.

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Dorn, Edward G. A successful system for pricing & producing advertising services. Palatine, IL: CEL Publications, 1995.

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Guang gao gui zhi fa lü zhi du yan jiu: On legal system for advertising regulation. Beijing Shi: Zhongguo guang bo dian shi chu ban she, 2009.

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Advertising: A culural economy. London: Sage Publications, 2004.

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Duffy, Martyn. A dynamic advertising demand system for non-durable goods in the United Kingdom. Manchester: Manchester School of Management, 2001.

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Bläse, Joachim. Die strafrechtliche Erfassung von Schneeballsystemen, insbesondere Kettenbrief- und System der progressiven Kundenwerbung. [Tübingen: s.n., 1997.

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Kalmykov, Sergey, and Nikolay Pashin. Social advertising: designing effective interaction with the target audience. ru: INFRA-M Academic Publishing LLC., 2017. http://dx.doi.org/10.12737/23289.

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The monograph analyzes the possibility of managing the process of socio-advertising influence on socio-demographic groups. The developed methodological bases with the use of the multivariate paradigmatic status of sociological knowledge allowed us to form: principles of designing social advertising interaction, factors of efficiency (quality) of social advertising, a system of sociological quality assurance of social advertising. Insufficiently studied problems of efficiency and quality of social advertising are investigated. The coefficients of the importance of its efficiency factors (quality) are established. Stable interrelations of social advertising influence at the level of revealed correlation coefficients of behavioral reactions of various categories of target audience with their characteristics are proved. The results obtained are summarized in the developed model of behavior of the target audience on the basis of social advertising interaction, and the content modules of the mechanism of controllability of the specified process are proposed.

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Duffy, Martyn. Estimation of advertising-augmented cointegrating demand system for non-durable goods in the United Kingdom. Manchester: Manchester School of Management, 2001.

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How to make newsletters, brochures, & other good stuff without a computer system: Handbook on promotion planning, writing, and pasteup for small business and more. Kenmore, WA: Pinstripe Pub., 1987.

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Book chapters on the topic "Advertising system"

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Culic, Ioana, Alexandru Radovici, and Cristian Rusu. "Smart Advertising System." In Commercial and Industrial Internet of Things Applications with the Raspberry Pi, 125–62. Berkeley, CA: Apress, 2020. http://dx.doi.org/10.1007/978-1-4842-5296-3_5.

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Gupta, Suman. "The Magic System of Advertising." In Re-Reading Harry Potter, 133–40. London: Palgrave Macmillan UK, 2003. http://dx.doi.org/10.1057/9781403918390_18.

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Gupta, Suman. "The Magic System of Advertising." In Re-Reading Harry Potter, 133–40. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1057/9780230279711_18.

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Kazienko, Przemysław. "Multi-agent System for Web Advertising." In Lecture Notes in Computer Science, 507–13. Berlin, Heidelberg: Springer Berlin Heidelberg, 2005. http://dx.doi.org/10.1007/11552451_68.

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Decker, Michael, Rebecca Bulander, Gunther Schiefer, and Bernhard Kölmel. "A System for Mobile and Wireless Advertising." In IFIP — The International Federation for Information Processing, 287–301. Boston, MA: Springer US, 2005. http://dx.doi.org/10.1007/0-387-31166-1_21.

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Wojciechowski, Adam. "An Improved Web System for Pixel Advertising." In E-Commerce and Web Technologies, 232–41. Berlin, Heidelberg: Springer Berlin Heidelberg, 2006. http://dx.doi.org/10.1007/11823865_24.

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Armano, Giuliano, and Alessandro Giuliani. "Matching Ads in a Collaborative Advertising System." In Lecture Notes in Business Information Processing, 150–61. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-39878-0_14.

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Ding, Yong, Decun Luo, Hengkui Xiang, Chenjun Tang, Lingang Liu, Xiuqing Zou, Shijie Li, and Yujue Wang. "A Blockchain-Based Digital Advertising Media Promotion System." In Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, 472–84. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-21373-2_38.

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Alexandre, Guilherme, Telmo Adão, Martinho Gonçalves, Luís Magalhães, Maximino Bessa, Emanuel Peres, and João Varajão. "Foundations for a Mobile Context-Aware Advertising System." In Communications in Computer and Information Science, 51–61. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-24355-4_6.

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Oumtrakul, Siriphat, Natharin Chanuntawaree, and Jerry Gao. "AdTouch: A 2D-Barcode Mobile Advertising Service System." In Communications in Computer and Information Science, 188–202. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-23948-9_22.

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Conference papers on the topic "Advertising system"

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Liu, Dapeng, Shaochun Xu, Lichao Chen, and Chunning Wang. "Some observations on online advertising: A new advertising system." In 2015 IEEE/ACIS 14th International Conference on Computer and Information Science (ICIS). IEEE, 2015. http://dx.doi.org/10.1109/icis.2015.7166625.

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Kulkarni, Ruturaj, Shruti Dhavalikar, and Sonal Bangar. "Location Based Advertising System." In 2018 Fourth International Conference on Computing Communication Control and Automation (ICCUBEA). IEEE, 2018. http://dx.doi.org/10.1109/iccubea.2018.8697759.

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Andreou, Athanasios, Marcio Silva, Fabricio Benevenuto, Oana Goga, Patrick Loiseau, and Alan Mislove. "Measuring the Facebook Advertising Ecosystem." In Network and Distributed System Security Symposium. Reston, VA: Internet Society, 2019. http://dx.doi.org/10.14722/ndss.2019.23280.

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Chen, Chaoying, Suisheng Feng, Kai Huang, Huawei Xu, and Qi Peng. "Advertising System Using Visible Light Communication." In 2018 2nd International Conference on Advances in Energy, Environment and Chemical Science (AEECS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/aeecs-18.2018.44.

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Evans, Cain, Philip Moore, and Andrew Thomas. "An Intelligent Mobile Advertising System (iMAS): Location-Based Advertising to Individuals and Business." In 2012 Sixth International Conference on Complex, Intelligent, and Software Intensive Systems (CISIS). IEEE, 2012. http://dx.doi.org/10.1109/cisis.2012.24.

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Guo, Liyi, Junqi Jin, Haoqi Zhang, Zhenzhe Zheng, Zhiye Yang, Zhizhuang Xing, Fei Pan, et al. "We Know What You Want: An Advertising Strategy Recommender System for Online Advertising." In KDD '21: The 27th ACM SIGKDD Conference on Knowledge Discovery and Data Mining. New York, NY, USA: ACM, 2021. http://dx.doi.org/10.1145/3447548.3467175.

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Thomaidou, Stamatina, and Michalis Vazirgiannis. "Multiword Keyword Recommendation System for Online Advertising." In 2011 International Conference on Advances in Social Networks Analysis and Mining (ASONAM 2011). IEEE, 2011. http://dx.doi.org/10.1109/asonam.2011.70.

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Gao, Jerry Zeyu, and Angela Ji. "SmartMobile-AD: An Intelligent Mobile Advertising System." In 2008 3rd International Conference on Grid and Pervasive Computing Workshops (GPC Workshops). IEEE, 2008. http://dx.doi.org/10.1109/gpc.workshops.2008.16.

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Wenming Zuo, Qiuping Huang, and Chang Fan. "Research on integrated drugs advertising information system." In 2011 International Conference on Information Science and Technology (ICIST). IEEE, 2011. http://dx.doi.org/10.1109/icist.2011.5765092.

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Shah, Parikshit, Ming Yang, Sachidanand Alle, Adwait Ratnaparkhi, Ben Shahshahani, and Rohit Chandra. "A Practical Exploration System for Search Advertising." In KDD '17: The 23rd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining. New York, NY, USA: ACM, 2017. http://dx.doi.org/10.1145/3097983.3098041.

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Reports on the topic "Advertising system"

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Shen, N., and R. Aggarwal, eds. Intermediate System to Intermediate System (IS-IS) Extensions for Advertising Router Information. RFC Editor, July 2007. http://dx.doi.org/10.17487/rfc4971.

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Winseck, D. Growth and Upheaval in the Network Media Economy in Canada, 1984-2019. Canadian Media Concentration Research Project (CMCRP), Carleton University, November 2020. http://dx.doi.org/10.22215/cmcrp/2020.1.

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This report examines the development of the media economy over the past thirty-five years. Since beginning this project a decade ago, we have focused on analyzing a comprehensive as possible selection of the biggest telecoms, Internet and media industries (based on revenue) in Canada, including: mobile wireless and wireline telecoms; Internet access; cable, satellite & IPTV; broadcast television, specialty and pay television services as well as Internet-based video subscription and download services; radio; newspapers; magazines; music; Internet advertising; social media; operating systems; browsers, etc.

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