Dissertations / Theses on the topic 'Advertising system'
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Harris, Earl D. "Analysis of potential system improvements concepts for Sunday newspaper insert packaging." Master's thesis, This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-10242009-020020/.
Full textBeaumont, Louise H. "A semiotic approach to the evaluation of BBC Scotland's visual identification system." Thesis, University of Strathclyde, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.364715.
Full textAppel, Volker. "Interrelationships of manufacturers' brand advertising and market structure in the food marketing system." Thesis, Kansas State University, 1986. http://hdl.handle.net/2097/9897.
Full textMaleček, Václav. "Software pro správu reklamních ploch v tiskovinách." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2008. http://www.nusl.cz/ntk/nusl-235923.
Full textVashi, Vidyut H. "The effect of price, advertising, and income on consumer demand : an almost ideal demand system investigation /." Diss., This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-06062008-165751/.
Full textJuodaitis, Mindaugas. "Reklamos paslaugų teikimo proceso valdymo sistemos sudarymas bei tyrimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2005. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050530_093747-40612.
Full textBoiani, Filippo. "Progettazione e Implementazione di una piattaforma di Geofencing per il Context-Aware Advertising." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2016. http://amslaurea.unibo.it/11925/.
Full textMalíková, Monika. "Návrh komunikačního mixu společnosti OKNO SYSTEM s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222813.
Full textČerný, Michal. "Konkurenceschopnost firmy ve výberovém řízení na komunikační agenturu pro Alpha System." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224229.
Full textChiu, Chun-Kai. "Movie theater ticket order system: (MTTOS)." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2541.
Full textEriksson, Madeleine, and Evelina Tertelyté. "Text Placement in SNS forEffective Communication : A qualitative study investigating the most favourable text placement onmedia sharing SNS advertisements to best communicate informationthrough text." Thesis, Tekniska Högskolan, Jönköping University, JTH, Datateknik och informatik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49541.
Full textHunter, Lawrence Crittenden. "Public Relations: Its Importance in the Public School System." TopSCHOLAR®, 1990. http://digitalcommons.wku.edu/theses/1690.
Full textAndersson, Andreas, and Henrik Ottehall. "Rekommendationssystem för riktad annonsering : En studie av innehållsbaserad rekommendation i system med användare, element och annonser kopplade till en gemensam uppsättning diskreta metadata." Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Datateknik och informatik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-37403.
Full textBjörkvall, Anders. "Svensk reklam och dess modelläsare." Doctoral thesis, Stockholm University, Department of Scandinavian Languages, 2003. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-7408.
Full textThis thesis deals with model readers in contemporary Swedish magazine advertising texts aimed at different target groups: children (aged 7–12), teenagers (13–19), and adults (20–29) of both genders. The model reader is the presupposed reader of the text, realised in the text itself and not identical with the empirical reader, who is anyone reading the text.
The study takes the consumer culture of late modernity and the gender system as its point of departure. The model readers are regarded as socially motivated mass mediated identities that are offered to the empirical readers of the advertisements. Through the theoretical assumptions of social semiotics and critical discourse analysis, the model readers are, on the one hand, treated as textual realisations of the consumer culture and the gender system and, on the other, as varying with respect to target group.
A total of 14 advertisements, selected according to the age and gender of the target groups, are analysed. The texts are multimodal; the copy combines with the images, graphics, colours etc. to create meaning. A qualitative model for analysis was developed and applied both to the copy and to other visual representations in the texts. This model allows an analysis of the construction of the model reader at different levels in the text. The textual composition of the ads as well as ideational and interpersonal meanings are analysed along with intertextual and extratextual presuppositions.
One of the main findings of the study is that the model readers in the ads with male target groups tend to relate to a reproductive type of consumption, where an already successful model reader reproduces success, activity and leadership through consumption of the advertised products. The model readers in ads with female target groups tend to be more concerned with looks and the female body, and are not as successful or leadership-oriented. They also relate to a pretentious type of consumption, where the product is needed to adjust or improve the identity of the model reader. A gender system in which masculinity is superior and femininity inferior can thus be traced in the advertisements analysed. Another result is that more traditional, often more person and product-oriented, advertising formats are found in the ads with older target groups whereas more collage-oriented, or intertextual, formats are found in the ads with younger target groups.
Lind, Sebastian, and Jurgita Basinskaite. "Marknadsföring av barn : – En konstruktion av barnens identiteter via Familjehemsbankens annonser." Thesis, Linnéuniversitetet, Institutionen för socialt arbete (SA), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104550.
Full textSilva, Janiene dos Santos e. "Tendências socioculturais: recorrências simbólicas do espírito do tempo no sistema publicitário." Universidade de São Paulo, 2015. http://www.teses.usp.br/teses/disponiveis/27/27153/tde-12012016-103400/.
Full textThis thesis reflects the epistemological theoretical and methodical-technical research aimed to prove that the advertising system (advertising in various types of speech) can reveal the sociocultural trends because it captures and expresses the spirit of time (Zeitgeist). Using the semiotics analysis based on the General Theory of Signs of C.S. Peirce as a qualitative method. For this, we held the semiotics analysis of a corpus analysis (sample) compound of several pieces of the advertising system, understood as a large and hybrid complex where all marketing communication tools (various types of actions in the traditional media and social media) and brand expressiveness (mascot, packaging, store windows, etc.) are located. We selected a sample collected within one year in Brazil and the United States, and that includes print advertising and digital, audiovisual (commercial films and videos on social networks) billboards, posters and shop windows. The method was developed by Santaella (2000; 2002) and Perez (2004) and enabled us to identify the symbolic recurrences of the time spirit that led to the diagnosis of two macro trends, \"By the Reality Filter\" and \"Imaginary World\", concretizing the research objectives and the central hypothesis of the thesis. After analyzing the sample, we did a confirmatory step comparing the trends we identified with trend reports of three respected companies in this field of work.Pursuing to be sure that this was in synergy with the interpretive paradigm and the objectives outlined we present a theoretical chapter about the semiotics developed by Peirce, what contributes to the reader to have a greater understanding of the analysis method used. The route of the research also brought the discussion of sociocultural trends and the Hegelian concept of zeitgeist as well as the History of Culture until reach the consumer culture, one of the fundamental characteristics of contemporary society. This study also addressed advertising in the contemporary context where culture and consumption come together inseparably. This thesis also presents a categorization of brands based on the Diffusion of Innovation Theory (Rogers,1962), according to which they can be classified as \"innovative brands\", which cast trend, and \"followers brands,\" which just adds to the diffusion of values already in transit in social dynamics. Also the diffusion theories are contemplated in the course of the research. In addition, this thesis puts the consumption as the preferred arena for understanding the contemporary society, integrating ethics and aesthetics through its cultural manifestations, such as the advertising system, which reveal the zeitgeist or spirit of the times.
Lehmann, Alexandra. "Werbeselbstkontrolle in Italien und Deutschland : Vor- und Nachteile der Systeme freiwilliger Selbstregulierung im Vergleich /." Tönning : Der Andere Verlag, 2005. http://www.gbv.de/dms/zbw/489525474.pdf.
Full textBaosuwan, Kunthorn. "The study to determine customers preference of using claims system via the internet at National Insurance Company Limited, Thailand." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2939.
Full textRana, Sibghat Ullah. "Copyrights infringement control awareness and practices in advertising agencies in Pakistan." Thesis, Högskolan i Skövde, Institutionen för informationsteknologi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-15912.
Full textHolgersson, Pontus, and Martin Haglund. "Tack, men nej tack : En undersökning om Online Behavioral Advertising och dess förhållande till blockeringstjänster." Thesis, Uppsala universitet, Institutionen för informatik och media, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255807.
Full textElias, Troy R. C. "E-Fluence at the Point of Contact: Impact of Word-Of-Mouth and Personal Relevance of Services on Consumer Attitudes in Online Environments." Columbus, Ohio : Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1243885230.
Full textFolta, Sara C. "Using school public address (PA) systems to deliver nutrition messages to children /." Thesis, Connect to Dissertations & Theses @ Tufts University, 2005.
Find full textAdviser: Jeanne P. Goldberg. Submitted to the School of Nutrition Science and Policy. Includes bibliographical references. Access restricted to members of the Tufts University community. Also available via the World Wide Web;
Shintani, Aiku. "The Design, Testing, and Analysis of a Constant Jammer for the Bluetooth Low Energy (BLE) Wireless Communication Protocol." DigitalCommons@CalPoly, 2020. https://digitalcommons.calpoly.edu/theses/2163.
Full textTagami, Yukihiro. "Practical Web-scale Recommender Systems." Kyoto University, 2018. http://hdl.handle.net/2433/235110.
Full textLawrence, Gavin Eldred. "An investigation into the application (positioning) of geographic information systems (GIS)in PROPNET for competitivie advantange." Thesis, Nelson Mandela Metropolitan University, 2004. http://hdl.handle.net/10948/243.
Full textQu, Lianzhuang, and 曲连壮. "Design of electronic word-of-mouth systems pays : effects of layout of online product review webpages on consumer purchase behavior." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2015. http://hdl.handle.net/10722/208578.
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Ayingono, Moussavou Sandra. "Conceptual framework for an advertising balanced scorecard : case of the mobile network communication industry in South Africa." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/2939.
Full textMeasuring advertising effectiveness has become an increasingly important issue due to the substantial sums of money invested in the advertising industry. The purpose of this research was to design an Advertising Balanced Scorecard (ABSC), which is an adaptation to the advertising field of the managerial Balanced Scorecard (BSC). The ABSC was developed to identify a balanced pattern between the perspectives leading to effectiveness, namely strategy, execution, media and creative, in order to measure and control advertising effectiveness. This study reviews the South African mobile communication industry and Vodacom in particular. It examines Vodacom’s successful marketing and advertising strategy with a special attention given to iconic advertising by the use of a character such as Maurice the meerkat. After investigating the elements of Vodacom’s award winning advertisements, a balance between strategy, execution, media and creative could not be isolated systematically. However, when fewer perspectives were involved balance could be reached. The results therefore confirm the complexity of advertising effectiveness measurement and indicate that measurement of advertising effectiveness is possible when focus is placed on fewer perspectives.
Hall, Johan, and Ingvild Översveen. "Projektledningsmetoder i reklamprojekt : En kvalitativ studie av projektledning i en kreativ miljö." Thesis, Karlstad University, Faculty of Economic Sciences, Communication and IT, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-233.
Full textSyftet med uppsatsen är att ge en bild av hur generella projektledningsmetoder används inom reklambranschen. Vi ville undersöka vilka aspekter av projektledningen som kan påverkas av de speciella förutsättningar som finns i reklambranschen. Varje reklamprojekt innehåller en skapandeprocess, och vi ville se hur sådant påverkar projektledningen.
Vi sammanställde först ett antal generella projektledningsmetoder för att få en teoretisk bild av hur projekt kan bedrivas. För att ge läsaren en inblick i reklambranschen och hur reklam skapas, beskrev vi även reklam ur ett teoretiskt perspektiv.
Med utgång från vår teori, genomförde vi en kvalitativ studie av sju reklambolag i Karlstad. Vi gjorde djupintervjuer med en projektledare från respektive byrå, under vilka de fick beskriva sitt projektarbete. Det empiriska resultatet från intervjuerna jämfördes sedan med den teori som låg till grund för undersökningen.
Undersökningen visade att reklambyråerna i stor utsträckning använde sig av projektledningsmetoder, i vissa fall utan att de själva var medvetna om det. Förstudien är inte särskilt omfattande från byråernas sida. Det är istället kunden som genomför det mesta av det arbete som vi skulle kalla förstudie. Planeringen av den kreativa arbetsprocessen var i de flesta fall så ostrukturerad som vi på förhand trott. Vi märkte även från vissa byråer en ovilja att strukturera planeringsarbetet, något som verkade bero på branschtraditioner. Efter att planeringen för projektet är gjord och idén tagits fram, har reklambyråerna ofta en produktionsledare som styr genomförandefasen. Projektledarna har då en marginaliserad roll, vilket är en skillnad gentemot gängse metodbeskrivningar inom akademin och näringslivet. Även om det fanns brister i planeringsarbetet, hade byråerna väl utarbetade rutiner inom andra delar av projektarbetet, framförallt för acceptansproceduren mellan byrå och kund.
Byråerna visade genomgående brister när det gäller rutiner för erfarenhetsutbyte mellan projekt. Slutrapporter skrivs inte, och lärdomar stannar därför hos dem som deltagit i det specifika projektet. Det riskerar att göra reklambyråerna beroende av att medarbetare stannar inom företaget.
The purpose of this essay was to study to which extent project management methods are used in advertising projects. We wanted to investigate which aspects of project management can be affected by the special conditions characterizing the advertisement business. All advertising projects demand a process of creation, and we wanted to see how that can affect the project management.
In order to create a picture of how projects can be run from a theoretic point of view, we made a compilation of a number of general project management methods. To give the reader an insight in the advertisement business and in how advertisement is produced, we also described advertisement from a theoretic point of view.
With our theoretic view as base, we carried out a qualitative study of seven local advertising agencies. We made in-depth interviews with project managers from all seven agencies respectively, during which they described their project processes. The empirical result from the interviews was then compared with the theories that formed the basis of the study.
The study showed that the advertising agencies to a great extent used project management methods, in some cases without themselves being aware of it. The agencies’ feasibility study is not especially comprehensive. Instead it is the clients that perform most of the work that we associate with feasibility studies. The planning of the creative work process was in most cases as unstructured as we had expected. We also noticed unwillingness from some agencies to make the planning process more structured, something that seemed to be due to business traditions. After the project planning is done and the idea for the campaign has been developed, the agencies often have a production manager to control the project execution phase. During the execution phase, the project manager has a marginalized role, something that differs from an academic view of project management. Even if the agencies had deficiencies in their planning processes, they had well elaborated acceptance procedures.
All agencies lacked routines for exchange of experience between projects. Final reports are not written, and lessons learned stay within the project team. This leaves the success of the agencies depending on their co-workers staying in the company.
郭偉本 and Wai-pun Kwok. "Business opportunities in internet." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31267208.
Full textKalous, Martin. "Srovnání reklamních systémů a vybrání nejvhodnější varianty pro "Pension 48"." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124559.
Full textXiao, Ping. "Generating ideas for pictorial advertisements : starting with pictorial metaphors." Doctoral thesis, Universitat Pompeu Fabra, 2014. http://hdl.handle.net/10803/283093.
Full textDetrás de cada buen anuncio publicitario hay un concepto creativo, una “Gran Idea”. En contraste con la innumerable cantidad de anuncios, se ha identificado un número limitado de patrones de comunicación efectiva (plantillas de ideas), invariantes respecto a los posibles contenidos y contextos. En esta tesis investigamos la formalización de las plantillas de ideas, y la usamos como base para construir herramientas computacionales de generación de ideas. Presentamos una estrategia computacional para generar un tipo de ideas, metáforas pictóricas. Se propone e implementa una estrategia en dos pasos: en el paso 1 se encuentran los conceptos que son prominentes en una propiedad dada; el paso 2 evalúa la idoneidad de los conceptos encontrados como vehículos de la metáfora. Las ideas generadas con nuestro método han sido evaluadas en comparación con anteriores anuncios exitosos.
Al darrere de cada bon anunci publicitari hi ha un concepte creatiu, una "Idea Excel•lent". En contrast amb la gran quantitat d'anuncis, s’ han identificat un nombre limitat de patrons d'idees de comunicació efectiva (plantilles d’idees), invariants respecte als possibles continguts i contextos. En aquesta tesi hem investigat la formalització de les plantilles d'idees i la utilitzem com a base per construir eines computacionals per a la generació d'idees. Presentem una estratègia computacional per generar un tipus d'idees, les metàfores pictòriques. Es proposa i implementa una estratègia en dos passos: al pas 1 es troben els conceptes que són prominents en una propietat determinada; al pas 2 s’avalua l'adequació dels conceptes trobats com a vehicles de la metàfora. Les idees generades pel nostre mètode han estat avaluades comparant-les amb les d’anuncis d’èxit anteriors.
Mogaji, Emmanuel. "Emotional appeals in UK banks' print advertisement." Thesis, University of Bedfordshire, 2016. http://hdl.handle.net/10547/622103.
Full textMatos, Silvia Toreli. "Cenografia e ethos em publicidades dos sistemas de ensino na revista Nova Escola." Pontifícia Universidade Católica de São Paulo, 2010. https://tede2.pucsp.br/handle/handle/13492.
Full textSecretaria da Educação do Estado de São Paulo
Understanding the linguistic phenomena that occur in the media, the Applied Linguistics is the mediator of knowledge, linking dialogues with several areas that have in common a concern with language and social practice. This research uses this combination of dialogues focusing on discourse analysis to the French line, from a discursive perspective to analyze the corpus of reference that consists of advertisements from Educational Systems published by the Nova Escola magazine, from April/2008 to April/2009. There are 29 advertisements of 11 Educational Systems. The theoretical framework underpinning the analysis is based on contributions proposed by Dominique Maingueneau in Gênese dos Discursos (2007), assuming the Semântica Global, according to which all levels of discourse are integrated and contribute to the formation of a body of discourse. The notion of ethos, as developed by Amossy (2008), was also taken into account. Based on the relationship between different levels of discourse, the Teaching Systems selected, were analyzed from only a few plans of discourse, specially the notions of scenery and ethos used and education borrowing terms from the business world anxious to offer a product. The research methodology used is centered on the device of a discursive practice in which articulate verbal and nonverbal, one confirms (or not) what the other proposes. So the research question: what ethos and scenery can we deduce from the subjects enunciators Educational Systems from their broadcast advertising campaigns in the magazine Nova Escola? As a result of the analysis, the scenery infers the ethe from the Educational Systems in its advertisements, evaluate Education - in the past considered a common good - as a product: a commodity offered by the business discourse, advertising, convincing and accession . Through analysis we can perceive the presence of business discourse in the discourse of education and its transformation to a product, to a commodity. It is also a noticeable change in the conception of education, teaching and learning, both empirically and in the discursive level
Compreendendo os fenômenos linguísticos que ocorrem na comunicação social, a Linguística Aplicada é mediadora de saberes, articulando diálogos com várias áreas que tenham em comum a preocupação com a linguagem e a prática social. Esta pesquisa utiliza essa articulação de diálogos centrando-se na Análise do Discurso de linha francesa para, a partir de uma perspectiva discursiva, analisar o corpus de referência constituído por 29 publicidades de 11 Sistemas de Ensino veiculadas na revista Nova Escola, no período compreendido entre abril/2008 e abril/2009. O quadro teórico que fundamenta as análises se baseia nas contribuições propostas por Dominique Maingueneau em Gênese dos Discursos (2007), partindo do princípio da Semântica Global, segundo o qual todos os planos do discurso estão integrados e contribuem para a constituição de um corpo discursivo. O quadro teórico contempla também estudos desenvolvidos por Ruth Amossy (2008), cuja noção de ethos coopera na análise dos enunciados. As publicidades selecionadas foram analisadas apenas a partir de alguns desses planos, em particular a partir das noções de cenografia e ethos. Levou-se em conta também o léxico utilizado, que se alinha a discursos educacionais que entendem a educação como produto . A metodologia de pesquisa está centrada no dispositivo de uma prática discursiva na qual se articulam o verbal e o não-verbal. Partiu-se da seguinte pergunta de pesquisa: que ethos e cenografia é possível depreender dos sujeitos enunciadores Sistemas de Ensino a partir de suas campanhas publicitárias veiculadas na Revista Nova Escola? Como resultado da análise, fica perceptível uma mudança na concepção de educação, de ensino e de aprendizagem, marcada pela presença do discurso empresarial
Landin, Stine, and Simone Dorén. "Uppbyggnaden av en djurrättskampanj : En visuell innehållsanalys av reklamkampanjer för djurrättsorganisationer." Thesis, Högskolan Dalarna, Informatik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:du-31160.
Full textDuring the last decade the interests in animal rights have increased significant. Meanwhile advertising becomes more and more important in a digitized world, so how do animal right organizations advertise themselves? The purpose of this study is to look further into how a general animal rights campaign could be modeled, by implementing a visual content analysis on 20 selected advertising campaigns of animal right organizations. For each advertising campaign were six different advertising units analyzed. The result was later presented in table and diagram form, but also through a self-made generic advertising campaign. To validate that the self-made advertising campaign is perceived as a generic one, we used focus groups where the generality of the different units was discussed. Out of this the modelling of the imagery was adjusted. The study showed that there are some differences between the different animal right organization campaigns, but it also showed that common denominators can be found.
Ångström, Hugo. "Populärmusik i TV-reklam : En kvalitativ undersökning av musiken som betydelsebärande teckensystem." Thesis, Högskolan Dalarna, Ljud- och musikproduktion, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:du-5359.
Full textWaller, Talaya. "Marketing Strategies of Mobile Game Application Entrepreneurs." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1809.
Full textDemishkevich, Maya. "Small Business Use of Internet Marketing: Findings from Case Studies." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1340.
Full textSvedborg, Andersson Felix. "Reklam i mobila spel : Hur dess faktorer påverkar användarupplevelsen och vad utvecklare kan göra åt det." Thesis, Uppsala universitet, Institutionen för informatik och media, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-325208.
Full textSmartphones har blivit en central del av många personers dagliga liv och många av användarna spelar spel på sina smartphones. Detta har lett till en marknad som kryllar av spel för användare att välja och vraka mellan. Många av de här spelen använder sig av reklam för att generera intäkter till utvecklarna. Den här reklamen kan dock medföra en negativ påverkan på spelarnas användarupplevelse. För att bättre förstå hur olika faktorer hos reklamen påverkar aspekter hos användarupplevelsen och vilka åtgärder utvecklare kan ta för att minimera den negativa påverkan som deras reklam har så utfördes en kartläggning av mobila spel, följt av en rad semistrukturerade intervjuer med användare av mobila spel. Arbetet resulterade i djupare förståelse för hur olika faktorer hos reklamen påverkar användarupplevelsen, samt tre stycken riktlinjer som utvecklare kan följa när de implementerar reklam i sina spel, för att minimera den negativa påverkan som reklamen har på spelarens användarupplevelse.
Tsarazon, Alana. "Analýza využití Internetu v českých podnicích." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11221.
Full textSidana, Sumit. "Systèmes de recommandation pour la publicité en ligne." Thesis, Université Grenoble Alpes (ComUE), 2018. http://www.theses.fr/2018GREAM061/document.
Full textThis thesis is dedicated to the study of Recommendation Systems for implicit feedback (clicks) mostly using Learning-to-rank and neural network based approaches. In this line, we derive a novel Neural-Network model that jointly learns a new representation of users and items in an embedded space as well as the preference relation of users over the pairs of items and give theoretical analysis. In addition we contribute to the creation of two novel, publicly available, collections for recommendations that record the behavior of customers of European Leaders in eCommerce advertising, Kelkoofootnote{url{https://www.kelkoo.com/}} and Purchfootnote{label{purch}url{http://www.purch.com/}}. Both datasets gather implicit feedback, in form of clicks, of users, along with a rich set of contextual features regarding both customers and offers. Purch's dataset, is affected by popularity bias. Therefore, we propose a simple yet effective strategy on how to overcome the popularity bias introduced while designing an efficient and scalable recommendation algorithm by introducing diversity based on an appropriate representation of items. Further, this collection contains contextual information about offers in form of text. We make use of this textual information in novel time-aware topic models and show the use of topics as contextual information in Factorization Machines that improves performance. In this vein and in conjunction with a detailed description of the datasets, we show the performance of six state-of-the-art recommender models.Keywords. Recommendation Systems, Data Sets, Learning-to-Rank, Neural Network, Popularity Bias, Diverse Recommendations, Contextual information, Topic Model
Tomstad, Richard, and Gustav Pettersson. "Datainsamling av privatpersoners internetbeteende : En studie av medvetenheten hos privatpersoner." Thesis, Uppsala universitet, Institutionen för informatik och media, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-226798.
Full textInternet surveillance has recently become a hot topic in the media. It is reported among other things that companies collect information about individuals. The data collected may include information about the user's behavior on the internet such as pages visited, search history, activity on social media and more. But how much of this does a regular user know? The purpose of this study is to investigate how aware individuals are of internet surveillance conducted by companies and the data collection which it is based on. What do the users really know about what is collected, for what purpose, and how it is collected? A study was conducted consisting of interviews and questionnaires that examined how knowledge and education individuals have within the subject. It is also examined whether users are actively trying to counteract this. Thereafter it is discussed what this level of knowledge may depend on and what they are doing to counter data collection. This is linked and compared to previous research in the area.
Moodley, Kenny. "Creating Leadership Efficacy Through Digital Media in the Electricity Supply Industry." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4082.
Full textGudmunds, Joakim, and Denny Törnblad. "Den effektiva webbportfolion : En studie för att hjälpa en nyexaminerad grafisk designer att hitta rätt plattform för sin portfolio." Thesis, Högskolan Dalarna, Informatik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:du-34243.
Full textThe purpose of this study was to investigate which portfolio services are most effective for newly graduated graphic designers to highlight their portfolio, with the purpose of arousing interest among recruiters at advertising and communication agencies. Today there is a large variety of portfolio services that offer functions and tools for building portfolios. As newly graduated graphic designers, it is difficult to know which services are most suitable and most effective in order to present the work to a potential employer. Through semi-structured interviews with advertising and communication agencies, we have investigated what recruiters believe is important in creating a portfolio to awaken their interest in the best possible way. A survey has been conducted to get a picture of what functions and services students in graphic design want when selecting portfolio services. A content analysis of 20 portfolio services has also been made to give the authors an insight into what the most common portfolio services have to offer. The result is presented divided according to the different methods that have been implemented in the work. The study has shown that the advertising and communication agencies place less importance on which portfolio service is used and more emphasis on how relevant works are based on the agency's preferences. It is advantageous to make a unique and adapted portfolio based on the style and expression of the advertising or communication agency. Putting a certain personal touch in the design of the portfolio can be beneficial but should not take over the focus from the presented works.
Silva, Samuel da. "A persuasão na propaganda de cervejas: sob o enfoque sistêmico-funcional." Pontifícia Universidade Católica de São Paulo, 2012. https://tede2.pucsp.br/handle/handle/13588.
Full textIn my studies of linguistics, when dealing with persuasive language, it occurred to me to approach a subject that has interested me for some time. How would the advertisement of beer in Brazil be, in a world where there is clear competition between many companies? Even the manufacturers assume that there is some standardization in the ads. Xavier says, "abroad, beer campaigns resort to humor wisely." Morici, marketing director of FEMSA owner of the brands Kaiser, Sol and Xingu, says that if the ads closely resembled each other in the eyes of consumers, now there is a clear movement to change it. " The efficiency of communication occurs by causing impact and we are all looking forward to it," he says. In this context, it is known that Skol, in 2011, won the Top of Mind award for the tenth time. However the Petrópolis brewery which owns the Itaipava brand, reached second place in the Brazilian beer market, according to latest data from Nielsen research institute in September. What differentiates them from other brands? What would be the reason for this setting in memory of the people? There are several ways to analyze an advertisement. But some features are evident in its preparation. It is primarily of an interactional situation between advertising and reader, with strong support in the use of implicit methods of persuasion, as advertising today is addressed to a community already tired of being overrun by outdated resources of persuasion. According to Fuertes-Olivera et al (2001), advertising seems best represented as a continuum of text functions fluctuating between "information" and "manipulation," according to the idea that advertising is an example of covert communication because it provides the possibility for the authors to avoid responsibility for their statements. Examining these means, I will focus on the enacted roles and projected roles (THOMPSON; THETELA, 1995), the tokens of Attitude (Martin, 2000), the AIDA formula (Unger, 2004), the visual image (MACKEN-HORARIK, 2004) , which contribute to the creation of "textual world" (Downing, 2003). The objective of this research is the critical examination of beer advertisements, analyzing both brands: Skol and Itaipava, to see how persuasuin in such genre occurs. For this we must answer the following research questions: (a) How is a "textual world" in advertising discourse created ? (b) what factors contribute to making this "world" favoring persuasion? and (c) how does the verbal-visual relation in advertising occur?
Em meus estudos de linguística, ao tratar da linguagem persuasiva, ocorreu-me abordar um assunto que me tem interessado há algum tempo. Como seria feita a propaganda1 de cervejas no Brasil, num mundo em que há evidente competição entre inúmeras empresas? Os próprios fabricantes assumem que há certa padronização nos anúncios. Xavier2 diz que, no exterior, as campanhas de cerveja recorrem ao humor de maneira inteligente . Morici3,diretor de marketing da Femsa, dona das marcas Kaiser, Sol e Xingu, diz que, se as propagandas se assemelhavam muito umas às outras aos olhos dos consumidores, já há um claro movimento para mudá-la. A eficiência da comunicação está em causar impacto e todos estamos atrás disso , diz. Nesse contexto, sabe-se que a cerveja Skol, em 2011, venceu pela décima vez o prêmio Top of mind. Já a Cervejaria Petrópolis, detentora da Itaipava, alcançou o segundo lugar no mercado brasileiro de cervejas, de acordo com dados mais recentes do instituto de pesquisas Nielsen, em setembro. O que as diferenciaria de outras marcas? Qual seria o motivo dessa fixação na memória do povo? Há vários caminhos para a análise de uma propaganda. Mas algumas características são evidentes na sua elaboração. Trata-se primordialmente de uma situação interacional entre a propaganda e o leitor, com forte apoio no uso de meios implícitos de persuasão, já que a propaganda, hoje, dirige-se a uma comunidade já cansada de ser invadida por recursos ultrapassados de persuasão. Segundo, Fuertes-Olivera et al (2001), a propaganda parece mais bem representada como um contínuo de funções textuais flutuando entre informação e manipulação , de acordo com a ideia de que a propaganda é um exemplo de comunicação velada porque dá a possibilidade aos seus autores de evitar a responsabilidade de suas declarações. No exame desses meios, vou enfocar os papéis desempenhados e papéis projetados (THOMPSON; THETELA, 1995), os tokens de Atitude (MARTIN, 2000), a fórmula AIDA (UNGERER, 2004), a imagem visual (MACKEN-HORARIK, 2004), os quais concorrem para a criação de mundo textual (DOWNING, 2003). O objetivo desta pesquisa é o exame crítico da propaganda de cerveja, no caso, Skol e Itaipava, para verificar a forma como é feita a persuasão nesse gênero. Para tanto, deve responder às seguintes perguntas de pesquisa: (a) como é criado o mundo textual no discurso da propaganda? (b) que elementos contribuem para tornar esse mundo favorável à persuasão? e (c) como é feita a relação verbo-visual na propaganda? ______________ 1 Devemos esclarecer aqui que não faremos a distinção existente entre propaganda e publicidade : O termo propaganda vem de seu homônimo em latim propaganda, que significa semear idéias e ideais de cunho político, cívico ou religioso, tendo caráter ideológico e com o objetivo de fazer adeptos, seguidores e converter opiniões. Já a publicidade é a ferramenta que, utilizando os meios de comunicação e os espaços publicitários, com patrocinador identificado, tem como fim seduzir e tornar público, levando o consumidor à compra de determinado produto ou serviço (Dennys Monteiro: Internet). 2 Xavier, consultado na Internet. 3 Morici, consultado na internet.
Dahbi, Salma. "Web Analytics: Best Practices for an Organization’s Successful Performance; A Preliminary Analysis." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etd/3725.
Full textChuang, Jung-Yuan, and 莊榮源. "ADVERTISING CATEGORY CHOICE SYSTEM FOR CONSUMER PREFERENCE." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/74947031949889630276.
Full textHuang, Yu-Chen, and 黃宥蓁. "The Influences of Advertising Appeal and Expertise on The Advertising Communication Effects:Use Eye-tracking System." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/31757383159908102767.
Full text南台科技大學
行銷與流通管理系
98
In order to achieve better advertising effects, a viewer needs to notice the advertisement first, then comprehend its advertising appeal, and finally make the purchase decision if he/she likes the message. This study evaluated advertising effects, taking advertisement appeal (rational vs. emotional) and user's domain knowledge (expert vs. novice) as independent variables, and an Eye-link 2000 eye-tracking device as the apparatus. The examining time on different visual spots, the recall of the advertisement message, felt involvement and the purchase intention were dependent variables. Eighty subjects participated in the experiment, and only 74 valid cases were available for the final analysis. The results are as follows. First, there were significant differences in time spent on text and graphs as well as memory recall between rational and emotional advertisement appeals. Second, there were also significant differences in time spent on text, graphs, and product specifications between experts and novices. The differences were also found in memory recall and felt involvement. Finally, there were interactions between advertisement appeal and domain knowledge in time spent on the text message, memory recall and purchase intention.
Huang, Yu-Chen, and 黃宥蓁. "The Influences of Advertising Appeal and Expertise on The Advertising Communication Effects：Use Eye-tracking System." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/95654925404955524758.
Full text南台科技大學
行銷與流通管理系
98
In order to achieve better advertising effects, a viewer needs to notice the advertisement first, then comprehend its advertising appeal, and finally make the purchase decision if he/she likes the message. This study evaluated advertising effects, taking advertisement appeal (rational vs. emotional) and user's domain knowledge (expert vs. novice) as independent variables, and an Eye-link 2000 eye-tracking device as the apparatus. The examining time on different visual spots, the recall of the advertisement message, felt involvement and the purchase intention were dependent variables. Eighty subjects participated in the experiment, and only 74 valid cases were available for the final analysis. The results are as follows. First, there were significant differences in time spent on text and graphs as well as memory recall between rational and emotional advertisement appeals. Second, there were also significant differences in time spent on text, graphs, and product specifications between experts and novices. The differences were also found in memory recall and felt involvement. Finally, there were interactions between advertisement appeal and domain knowledge in time spent on the text message, memory recall and purchase intention.
Yu, I.-yen, and 尤易彥. "A study of Interactive Light Box Advertising System." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/31526169020314834097.
Full text國立臺灣藝術大學
多媒體動畫藝術學系新媒體藝術碩士班
100
With the rapid development of technology, traditional advertisements would no longer have been able to fulfill modern consumers’ taste of novelty and diversity. By utilizing integrated multimedia designs to advance the ideas of traditional lightbox advertisement, a new system of interactive lightbox advertisements can improve the defects of the traditional ones such as the unemotional linkage with consumers and complicated database updates, making it more easily to be accepted by consumers with attractiveness. By discussing the development of lightbox advertisements, this research is to address methods of combining interactive advertisements with digital lightbox systems, and to probe into the possibility of the development of interactive advertisements. Users will be able to generate more interactive contents through different methods and advertisements to make their advertisements possess the performance and commercial value. It will not only increase the likelihood of the consumer purchase, but also amplify the benefit of the development of the systems of interactive lightbox advertisements.
Li, Yi-Hung, and 黎奕宏. "An Advertising System Based on Fog Computing Architecture." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/71924147327774835024.
Full text國立交通大學
資訊科學與工程研究所
103
With the evaluation of the Internet technology from 2G, 3G and now 4G, the Internet and wireless network technologies now is close to our daily life. These technologies bring us to access online services and resources very convenient, for example, e-mail, media streaming and messenger… etc. To fully take advantage on powerful Internet and Wireless resources, the cloud computing technique is widely used in large-scale service or provide online computing capability to users. However, the mobile devices are more efficacious than before, it’s meant the end-user can do more things or computation on their own mobile device. So, the Fog computing has been proposed, the end-user or the nearby user can collaborate together to carry out useful application or service. In this paper, we proposed an advertising system based on fog computing architecture, which can help end-user to share their network resources to the others nearby user. In this system, we divide the advertising system into three parts. (1) User. (2) Business. (3) System service. The business will provide free WiFi to users who needs it; and users who use the free WiFi will also get the advertisement which is sent from the business. Besides, business can comprise a union which assists each other business partner in the union, which means they can send their advertisement not only by their own but their business partners.