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Journal articles on the topic 'Advertising system'

Author: Grafiati

Published: 4 June 2021

Last updated: 27 April 2022

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1

Wang, Nuannuan. "Advertising and Consumers’ Enthusiasm." Scientific and Social Research 3, no. 2 (July 13, 2021): 82–85. http://dx.doi.org/10.36922/ssr.v3i2.1108.

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Advertising tends to portray products as a magical power to achieve a happier life, a success in career, or an enhancement in self-esteem, which plays an indispensable role in promoting consumers’ enthusiasm towards products. The aim of this article is to explore the connection between advertising, purchase attitude and behaviors from the semiotic perspective. This involves the significance of advertising’s development and impacts, the persuasive process of advertising, semiotic system, and latent values in advertisements.

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Madleňák, Radovan, and Lucia Madleňáková. "Digital Advertising System in Urban Transport System of Žilina Town." Transport and Telecommunication Journal 15, no. 3 (September 1, 2014): 215–26. http://dx.doi.org/10.2478/ttj-2014-0019.

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AbstractThe Internet and information and communication technologies (ICT) have changed everything: news, commerce, advertising, relating to others, getting information and transport too. It has changed how the people work, how they practice religion, how they date, how they spend the free time and how they travel. One of the technological innovations that are based on usage ICT in advertising space is digital signage. This article presents the results of research dedicated to investigate the relationships between customers-passengers and this new ICT technology in real environment. The results of the research stimulate the discussion about the future advertising practices in Žilina town. Based on the wide analysis of opportunities the digital signage technology in advertising practices, the presented marketing research investigates how passengers accept virtual advertising technology in urban transport system of Žilina town. Authors highlight the advantages of interactivity between digital signage technology and consumers. The conclusions of this article triggers further investigations in the area of the interactions between the digital advertising technology and passengers, and the passengers’ perception and acceptation of shopping activities on the basis of advertising in digital signage medias.

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Jia Yu, Tew, Chin Poo Lee, Kian Ming Lim, and Siti Fatimah Abdul Razak. "AI-based targeted advertising system." Indonesian Journal of Electrical Engineering and Computer Science 13, no. 2 (February 1, 2019): 787. http://dx.doi.org/10.11591/ijeecs.v13.i2.pp787-793.

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<span>The most common technology used in targeted advertising is facial recognition and vehicle recognition. Even though there are existing systems serving for the targeting purposes, most propose limited functionalities and the system performance is normally unknown. This paper presents an intelligent targeted advertising system with multiple functionalities, namely facial recognition for gender and age, vehicle recognition, and multiple object detection. The main purpose is to improve the effectiveness of outdoor advertising through biometrics approaches and machine learning technology. Machine learning algorithms are implemented for higher recognition accuracy and hence achieved better targeted advertising effect.</span>

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Chen, Yong. "Design of Embedded Multimedia Advertising System." Applied Mechanics and Materials 109 (October 2011): 685–89. http://dx.doi.org/10.4028/www.scientific.net/amm.109.685.

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According to multimedia advertising system has a problem of single function, advertising less for traditional, so designed and developed mobile multimedia advertising system which based on embedded technology. This system used ARM920T embedded processor S3C2440 as the core and embedded Linux for real-time operating system. It can display Multimedia advertising broadcast, the text ads displayed real-time. It’s a function of showing and updating to be realized by the GPRS communication module receiving the weather forecast information to realize the weather forecast. The result shows that this system support several kind of video format，can automatically search and display pointed type of video and txt advertising, displaying and updating the weather information。The system can be applied to bus, supermarket, commercial building, hotel and any other public place.

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Gao, Jerry Zeyu, and Angela Ji. "Building an Intelligent Mobile Advertising System." International Journal of Mobile Computing and Multimedia Communications 2, no. 1 (January 2010): 40–67. http://dx.doi.org/10.4018/jmcmc.2010103003.

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The fast deployment of wireless networks and mobile technologies and the significant increase in the number of mobile device users have created a very strong demand for new innovative mobile commerce applications and services. Since mobile advertising is one of the important subjects in mobile commerce, studying and developing mobile advertising solutions becomes a hot research and business topic. This paper first discusses the basic concepts of mobile advertising. Then, it reports a mobile advertising system (known as SmartMobile-AD), including its supporting business process, functions, system architecture, and built-in technical solutions. The system supports the wireless advertising workflow for wireless service companies and publishers (or portals) to manage and deliver multimedia mobile ads to mobile users over the wireless Internet. The paper provides insights and design solutions on mobile advertisement targeting, delivery, tracking, and performance measurement. Furthermore, the paper presents application examples of the system.

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6

Crawford, Robert. "‘Truth in Advertising’: The Impossible Dream?" Media International Australia 119, no. 1 (May 2006): 124–37. http://dx.doi.org/10.1177/1329878x0611900112.

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For an industry that deals with the public perception of images, it perhaps ironic that advertising itself has long suffered from a severe image problem. The industry has long been equated with exaggerations, distortions and falsities. Critics and the industry alike have looked to the possibility of truth in advertising to redeem its reputation. The discourse of truth in advertising that occurred in the advertising industry ranks during the early twentieth century provides a revealing insight into the way that the ‘magic system’ of advertising has been constructed. Reaching a high point in the 1920s, concerns about truth would recede over the course of the 1930s and 1940s as the industry moved to embrace new forms of technology. By examining the rise and fall of this discourse, this paper reveals the advertising industry's fervent desire to improve advertising's status whilst illustrating the way in which technological developments not only affected the industry, but also its ability to ever be completely truthful.

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Gangabada, G. L. P. N., and S. C. Premaratne. "Profiled M-advertising Framework for Consumer Advertising." Journal of Computer Science 1, no. 1 (October 7, 2013): 1–10. http://dx.doi.org/10.31357/jcs.v1i1.1103.

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Mobile advertising and profiled advertising has become major discussion topics recently. With rapid development of mobile technology in the last decade, many e-business organizations are trying to combine the latest mobile technologies with customer profiling in order to increase the reachability of their product information among the target market. This paper presents a potential mechanism to enhance such mobile advertising by improving existing user profile methods. The main goal of this research is to introduce a novel user profiling mechanism that can be used to improve the productivity of a mobile advertising system. The proposed system is capable of providing additional information such as video, audio, etc. about advertisements to the user while giving profile-based and proximity suggestions.

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Sigué, Simon Pierre, and Pradeep Chintagunta. "Advertising strategies in a franchise system." European Journal of Operational Research 198, no. 2 (October 2009): 655–65. http://dx.doi.org/10.1016/j.ejor.2008.09.027.

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9

Bhattacharya, Chitrabhanu, and Leonard M. Lodish. "An advertising evaluation system for retailers." Journal of Retailing and Consumer Services 1, no. 2 (October 1994): 90–100. http://dx.doi.org/10.1016/0969-6989(94)90003-5.

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10

Harker, D., and S. Cassim. "Towards effective advertising regulation: A comparison of UK, Australian and South African schemes." South African Journal of Business Management 33, no. 4 (December 31, 2002): 1–12. http://dx.doi.org/10.4102/sajbm.v33i4.706.

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The regulation of advertising is a controversial and difficult process, and many schemes around the world opt for a self-regulatory approach to curb unacceptable advertising. However, when schemes are established or reformulated, most countries learn from other, more established, regimes. Whilst Australia and South Africa commenced the advertising self-regulation (ASR) process at similar times and based their systems on the UK model, two attempts have been made in Australia over the past three decades to produce more acceptable ads, whilst South Africa’s system has endured in its original form. This paper reviews the ASR systems in these three countries, using a macro framework for analysis which contextualises advertising in society. The systems have the fundamental process of handling complaints about advertising in common, however there are advantages and disadvantages of each and these are discussed with a view to providing some guidance for Australia’s fledgling, reformulated, system. Important insights for the development of regulation of advertising are presented.

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Sun, Zhen Ya. "Design and Development of Online Advertising Budget Analysis and Optimization of Delivery System." Applied Mechanics and Materials 556-562 (May 2014): 3438–41. http://dx.doi.org/10.4028/www.scientific.net/amm.556-562.3438.

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Online advertising budget analysis and optimization of delivery systems, provide a modern service model with innovation and intelligence for Chinese advertising market. This paper describes functions and use case diagrams of this system,as well as its realizing method.

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Erlygina, E., and A. Vasilyeva. "Ambient Media in a Market System." Bulletin of Science and Practice 5, no. 11 (November 15, 2019): 280–83. http://dx.doi.org/10.33619/2414-2948/48/32.

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Nowadays the use of non-traditional methods of advertising is becoming increasingly popular. Such methods include Ambient Media, which is characterized by the use of environmental objects as an advertising medium. Ambient Media is distinguished by its originality, creativity and ingenuity, contributes to the creation of high-quality, emotional contact with potential consumers, creating a positive image of the company.

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Huang, Yi Jun, and Yi Min Jia. "The Relationship between Advertising on Video Website and User Experience: An Exploratory Research Based on System Dynamics." Applied Mechanics and Materials 411-414 (September 2013): 2177–83. http://dx.doi.org/10.4028/www.scientific.net/amm.411-414.2177.

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For video websites, advertising is an important method to earn operating funds. They always increase advertising to get more profit. Thus it may have a negative effect on user experience. In order to know how to reduce the negative effect, this paper offers a system dynamics method to analyze the relationship between advertising on video website and user experience. The model highlights six factors that affect user experience: level of advertising design, number of ads, level of website design, degree of advertising hidden, length of ads and degree of advertising mandatory. Real data are collected through financial reports and survey. Based on the simulation results, some opinions and suggestions for advertising are put up.

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Hussain Abdulalee Falh Almnshdawy. "TECHNICAL FEATURES OF COLOUR SYSTEM DEVELOPMENT IN ELECTRONIC ADVERTISING." World Science 1, no. 9(49) (September 30, 2019): 28–36. http://dx.doi.org/10.31435/rsglobal_ws/30092019/6699.

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The objective of the work is to analyze the technical features of the development of colour system in electronic advertising and to identify ways of solving the main problems.Research methodology. The methodology of this research paper is based on a project approach, which involves the analysis and identification of problems in the development of colour systems in electronic advertising. Electronic advertising has its distinct features, which are caused by the process of its creation. The specifics of the work required the involvement of various theoretical sources on colouring, the psychology of colour perception, computer modelling, as well as statistics.The scientific novelty of this study is to identify the most problematic moments in the perception of electronic advertising and find ways to solve them, i.e. optimization of the colour system in accordance with the characteristics of the target audience and the nature of the web page design.

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15

Jaworski, Jacek. "An advertising fee in a system of local fees." Central European Review of Economics & Finance 20, no. 4 (August 31, 2017): 5–15. http://dx.doi.org/10.24136/ceref.2017.014.

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An advertising fee was introduced to the system of fees and local taxes, becoming a financial tool to shape the space and increase the budget revenues of local government units in Poland. This article is intended to describe the fee structure itself, determine its subjective and objective scope and discuss exemptions from advertising fees. Given that the text is a follow-up to an academic conference attended also by local government representatives, particular attention was paid to the practical evaluation of the risk and difficulties communes may face during the collection of advertising fees.

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Asmaryan, Albert, Alexey Levanov, and Irina Borovik. "Smart Advertising." International Journal of Interdisciplinary Telecommunications and Networking 8, no. 4 (October 2016): 16–21. http://dx.doi.org/10.4018/ijitn.2016100102.

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Currently, there is a problem of contextual advertising. Advertisers want to be able to target clearly the audience, because user experience and revenue depend on the relevance of the displayed ads. Contextual advertising supports much of the Web's ecosystem today online, but not in “offline”. The authors' task was to develop a system prototype, which gives the ability to display advertising based on users' interests in real life based on the best techniques of contextual advertising.

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17

Grigorov, Grigor. "The Role of Information Campaigns and Advertising in the Military Recruitment System." Information & Security: An International Journal 50 (2021): 117–26. http://dx.doi.org/10.11610/isij.5004.

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18

Bludova, Tetiana, Andrii Chuzhykov, and Kateryna Leshchenko. "Modeling the function of advertising reviews from media ads on the YouTube channel." Innovative Marketing 15, no. 3 (August 6, 2019): 26–41. http://dx.doi.org/10.21511/im.15(3).2019.03.

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The use of display advertising enables companies to reach target audience and show them your ads on specific sites, which increases sales. In particular, YouTube video ads can reach a wide audience and attract many customers. One of the most important issues in the development of display advertising is the analysis and modeling of advertising reviews from media advertisements and practical tools with the aim of takingsynergistic effects of advertising reviews. The purpose of the paper is to research the synergistic effects of advertising reviews in the system of successive advertising display. The study used a statistical analysis of empirical data, in particular statistics of annotations of video clips demonstration; viewing a video clip, and also approaching ad rotation time series using the Fourier series. The synergistic effects of advertising reviews in the system of successive advertising display are revealed. The approximation of time series of advertising reviews in the synergistic system of successive advertising display is presented. The analytical periodic function of advertising reviews, which takes into account manifestation of the short-term current effect of video advertising messages, is developed. The functions of advertising reviews in the Fourier series are presented, which allows to simulate video advertising messages as a reaction in the form of revision annotations in media advertising.

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19

Saee, John. "SOCIETAL ETHICS AND LEGAL SYSTEM FACING CONTEMPORARY MARKETING STRATEGIES: AN AUSTRALIAN INSIGHT." Journal of Business Economics and Management 6, no. 4 (December 31, 2005): 189–97. http://dx.doi.org/10.3846/16111699.2005.9636108.

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An integral function of Australian market economy is the process of matching products/services with customers’ needs, desires and preferences. This process is greatly facilitated by advertising. Advertising not only provides information for the consumers but may also be used by the advertiser to bring subconscious consumer preferences or inchoate desires to the surface and to stimulate the demand for consumption. In carrying out these tasks, the advertiser must decide the pitch of the advertisement, the appropriate media to be used, the budget, the degree of exposure of the advertisement, market segmentation and claims to be made for the product (Goldring et al, 1987). Australian firms, irrespective of their size, rely heavily on advertising to market their products and services. The degree to which firms see the crucial role of advertising in their overall marketing mix, is clearly reflected in their annual allocation of advertising expenditure. “In 1997, total Australian advertising expenditures were $ 7.5 billion on advertising” (Miller and Layton, 2000, p. 590) All creative and imaginative forms of enticements and inducements being considered in the development of advertising strategies by these firms in an attempt to evoke favourable consumers’ responses for their offerings. Over time, some firms have come under increasing criticism by some sections of the community for their inappropriate promotional strategies which are seen as out of step with general community values and standards. Further in some instances, it is alleged that these firms have not only miscarried their social responsibility, but they have also breached the law covering Trade Practices operative in Australia and New Zealand. Such misguided corporate behaviour has also sparked negative consumerism concern, which if no corrective measure is adopted, will strategically harm the firm profit and viability. This research paper attempts to explore in some detail, aspects of advertising strategies within contemporary management paradigm. The paper will also shed light on corporate ethics /social responsibility. Finally, this paper will address legal obligations and consumerism concerns surrounding firms operating within the Australian society.

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XIONG, Shiyi, Zhiqing LIN, and Bo XIAO. "A User Selection Method in Advertising System." International Journal of Communications, Network and System Sciences 03, no. 01 (2010): 54–58. http://dx.doi.org/10.4236/ijcns.2010.31007.

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21

Marimin, Eriyatno, Sri Ainin Muktirizka, and Hiroyuki Tamura. "Expert System for Product-Advertising-Strategy Development." Journal of Intelligent and Fuzzy Systems 3, no. 2 (1995): 107–16. http://dx.doi.org/10.3233/ifs-1995-3201.

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22

Kaklauskas, A., E. K. Zavadskas, A. Banaitis, I. Meidute-Kavaliauskiene, A. Liberman, S. Dzitac, I. Ubarte, et al. "A neuro-advertising property video recommendation system." Technological Forecasting and Social Change 131 (June 2018): 78–93. http://dx.doi.org/10.1016/j.techfore.2017.07.011.

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23

Shang, Song Tao, Yong Quan Lu, Peng Dong Gao, and Chu Qiu. "Research on an Improved Precision Advertising System." Applied Mechanics and Materials 380-384 (August 2013): 2443–46. http://dx.doi.org/10.4028/www.scientific.net/amm.380-384.2443.

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With sharply rising of electronic commerce, many people would rather shop on Internet. Many advertiser companies take advantage this opportunity to promote their products. This paper introduces an improved precision system based on parallel system with Hadoop framework. It is designed for processing massive data in PB level. It can meet different users to see different types of advertising content. This paper also introduces a key algorithm of user classification.

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Ko, Hsin Chi. "Information system design in the advertising industry." MATEC Web of Conferences 119 (2017): 01022. http://dx.doi.org/10.1051/matecconf/201711901022.

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Tao Mei, Xian-Sheng Hua, and Shipeng Li. "VideoSense: A Contextual In-Video Advertising System." IEEE Transactions on Circuits and Systems for Video Technology 19, no. 12 (December 2009): 1866–79. http://dx.doi.org/10.1109/tcsvt.2009.2026949.

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Na, WoonBong, Roger Marshall, and Arch G. Woodside. "Decision system analysis of advertising agency decisions." Qualitative Market Research: An International Journal 12, no. 2 (April 3, 2009): 153–70. http://dx.doi.org/10.1108/13522750910948761.

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Burke, Raymond R., Arvind Rangaswamy, Jerry Wind, and Jehoshua Eliashberg. "A Knowledge-Based System for Advertising Design." Marketing Science 9, no. 3 (August 1990): 212–29. http://dx.doi.org/10.1287/mksc.9.3.212.

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Heung, Carly M., Benjamin Rempel, and Marvin Krank. "Strengthening the Canadian Alcohol Advertising Regulatory System." Canadian Journal of Public Health 103, no. 4 (July 2012): e263-e266. http://dx.doi.org/10.1007/bf03404232.

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Kim, Gihwi, Ilyoung Choi, Qinglong Li, and Jaekyeong Kim. "A CNN-Based Advertisement Recommendation through Real-Time User Face Recognition." Applied Sciences 11, no. 20 (October 18, 2021): 9705. http://dx.doi.org/10.3390/app11209705.

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The advertising market’s use of smartphones and kiosks for non-face-to-face ordering is growing. An advertising video recommender system is needed that continuously shows advertising videos that match a user’s taste and displays other advertising videos quickly for unwanted advertisements. However, it is difficult to make a recommender system to identify users’ dynamic preferences in real time. In this study, we propose an advertising video recommendation procedure based on computer vision and deep learning, which uses changes in users’ facial expressions captured at every moment. Facial expressions represent a user’s emotions toward advertisements. We can utilize facial expressions to find a user’s dynamic preferences. For such a purpose, a CNN-based prediction model was developed to predict ratings, and a SIFT algorithm-based similarity model was developed to search for users with similar preferences in real time. To evaluate the proposed recommendation procedure, we experimented with food advertising videos. The experimental results show that the proposed procedure is superior to benchmark systems such as a random recommendation, an average rating approach, and a typical collaborative filtering approach in recommending advertising videos to both existing users and new users. From these results, we conclude that facial expressions are a critical factor for advertising video recommendations and are helpful in properly addressing the new user problem in existing recommender systems.

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Horban, Yurii. "CULTURE FORMING ASPECT OF PUBLIC SERVICE ADVERTISING." CULTURE AND ARTS IN THE MODERN WORLD, no. 22 (June 30, 2021): 34–44. http://dx.doi.org/10.31866/2410-1915.22.2021.235889.

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The advertising space acts as a global axiological translator at the present stage, forming a new anthropological type. Acting as a mechanism of persuasion, advertising has become a particular cultural consumption factor, forming a certain way of life and worldview of a person. Public service advertising is the most up-to-date, dynamic and accessible system among information and advertising technologies as to creativity. The purpose of the article is to analyse the peculiar workings of public service advertising discourse and determine the dominant sphere of advertising impact. The research methodology is based on the use of analytical, structural methods, and also objectivity and consistency standards for identifying the procedure, features and typology of public service advertising and functional features of forms of social advertising impact. The study’s scientific novelty consists of public service advertising as a cultural phenomenon, demonstrating the importance of a comprehensive study of cultural, anthropological and philosophical aspects of advertising activities. Conclusions. Thus, focused on the mass environment and reality, advertising is ontologically focused on material mediation and is the most profound intuition of social action. The art of advertising is an ability to convey information, prioritise skills and creativity, and attract the creative realities of a person’s identity and the subject of advertising discourse. It is proved that in advertising, virtual reality becomes a broad integrative mechanism in all its connotations, presentation, systems of human functioning and personal identity in the virtus space of contemporary culture. The culture of information and advertising presentations tries to assimilate, on the one hand, a cultural tradition, and on the other — makes it possible to escape from the brutal, primitive reality of complaint, the need to survive, compete for life. The entire advertising system is ontologically immersed in ethics and aesthetics.

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Demchenko, Ivan, and Anzhela Berzina. "Medicines Advertising: Legal Practice." Law Review of Kyiv University of Law, no. 2 (August 10, 2020): 233–38. http://dx.doi.org/10.36695/2219-5521.2.2020.41.

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The article explores legal practice in the field of advertising medicines. Medicines advertising is recognized as one of the mosteffective mechanisms of medicines promotion. Factors affecting the spread of medicines advertising: the public’s attitude to advertisingas a reliable source of information about medicines, distrust of doctors and the healthcare system, and, as a consequence, the prevalenceof self-medication practices. In order to protect the interests of consumers and protect economic competition (often second prevailing),the state ensures compliance with the requirements of the legislation in the field of medicines advertising. What is important is hownational courts hear cases regarding medicines advertising.Advertising is information about a person or product, disseminated in any form and by any means and intended to generate ormaintain awareness of the consumer of the advertising and their interest in such person or product. Advertising of medicinal products,like any other advertising, must comply with: the general principles of advertising; general advertising requirements (apply to all products,regardless of their type); special advertising requirements. Specific requirements for medicines advertising are: (a) specificrequirements for the permitted and prohibited medicines advertising; (b) requirements for the content of advertising of medicines (consistingof the requirements that medicines advertising should and should not contain); (c) particularities for advertising for certain ca -tegories of persons.The mandatory content requirements for medicines advertising are almost 100% specific and evaluable, while prohibitions andrestrictions often make it impossible to assess whether this effect is present in the advertising message or how it may affect a particularconsumer. Accordingly, depending on which requirements for advertising have been violated, the public authority can assess whetherthe prohibitions and restrictions have actually been violated and consider bringing those responsible for violating advertising legislationto liability. Further, if the advertisers, producers or distributors of the advertisement do not agree with the decision of the relevant publicauthorities, they can appeal to court. Most often, the plaintiff will be the advertiser, who are the field of advertising of medicines arepharmaceutical companies, drugstores. The respondent – the relevant authority. This is how the jurisprudence in the field of medicinesadvertising is formed.Almost every case about medicines advertising is about false advertising in a form of «spreading misleading information». Caseshave been considered as to the actual dissemination of misleading information and the violation of certain special requirements for themedicines advertising. In particular, cases concerning: medicines «popularization»; «exaggeration» of medicines effect; giving theproducts features of medicines; on the use of physicians’ images in medicines advertising; medicine prices.Not all cases of «spreading misleading information» about medicines go to court. The legal practice in the field of medicinesadvertising is characterized by a certain ambiguity and depends largely on the evidence presented by the parties’ representatives. Thedecisions of the courts are based on the consideration of the circumstances of each case.

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Zhu, Qing Yuan, Cheng Lu Wen, Wen Yi Xie, Jun Jun Ye, and Hui Yin. "Solar Powered Automatic Controlled Advertising Light Box System." Applied Mechanics and Materials 148-149 (December 2011): 101–5. http://dx.doi.org/10.4028/www.scientific.net/amm.148-149.101.

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This paper introduces a solar powered automatic controlled advertising light box system functioning box rotation and poster cycling displaying of each panel, which overcomes the disadvantages of ordinary advertising light boxes of humdrum displaying and high energy consumption. The system includes three parts which are box rotation system, poster scrolling system and single-axis sun tracking system which can improve the solar energy efficiency and reduce energy consumption. Sun tracking system which effectively combined the sun angle tracking and photoelectric tracking method can automatically switch between the work mode and hibernate mode according to time and weather condition so as to maximize energy efficiency. A hierarchical control strategy which contained main control system and sun tracking system is adopted to control light box rotation, panel displaying and sun tracking at the same time. The solar advertising light box system was verified by tests that with the hierarchical control strategy the power generated by solar panel increased 38.2% than fixed panel. Experiment results show that the light box works stably and has potential to apply under the situations where cable laying is not convenient.

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Chun, Hyun-Suk, Seung-Ik Jang, and Jung-Mee Mha. "A Study on the Perception of Advertising Executives for the Terrestrial Broadcasting Advertising System." Advertising Research 107 (December 31, 2015): 40. http://dx.doi.org/10.16914/ar.2015.107.40.

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Abarghooei, Majid. "Multi-Purpose Permission-Based Bluetooth Advertising System Based on SDP, RFCOMM, and OBEX." Lecture Notes on Software Engineering 3, no. 3 (2015): 168–72. http://dx.doi.org/10.7763/lnse.2015.v3.184.

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RICKERTSEN, K., and G. V. GUSTAVSEN. "Fluid milk consumption and demand response to advertising for non-alcoholic beverages." Agricultural and Food Science 11, no. 1 (January 1, 2002): 13–24. http://dx.doi.org/10.23986/afsci.5709.

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Norwegian fluid milk consumption has declined steadily over the last twenty years, despite the dairy industry spending increasing amounts of money on advertising. Using a two-stage model, we investigate whether advertising has increased the demand for milk. No effect of advertising on the demand for non-alcoholic beverages is found in the first stage. In the second stage, an almost ideal demand system including advertising expenditures on competing beverages is estimated. The effects of generic advertising within the beverage group are positive and significant for whole milk and negative and significant for lower fat milk. The own-advertising elasticity for the combined fluid milk group is 0.0008. This highly inelastic elasticity suggests that increased advertising will not be profitable for the producers. Several cross-advertising effects are statistically significant, emphasizing the usefulness of a demand system approach.

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Wang, Liang, Zhiwen Yu, Bin Guo, Dingqi Yang, Lianbo Ma, Zhidan Liu, and Fei Xiong. "Data-driven Targeted Advertising Recommendation System for Outdoor Billboard." ACM Transactions on Intelligent Systems and Technology 13, no. 2 (April 30, 2022): 1–23. http://dx.doi.org/10.1145/3495159.

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In this article, we propose and study a novel data-driven framework for Targeted Outdoor Advertising Recommendation (TOAR) with a special consideration of user profiles and advertisement topics. Given an advertisement query and a set of outdoor billboards with different spatial locations and rental prices, our goal is to find a subset of billboards, such that the total targeted influence is maximum under a limited budget constraint. To achieve this goal, we are facing two challenges: (1) it is difficult to estimate targeted advertising influence in physical world; (2) due to NP hardness, many common search techniques fail to provide a satisfied solution with an acceptable time, especially for large-scale problem settings. Taking into account the exposure strength, advertisement matching degree, and advertising repetition effect, we first build a targeted influence model that can characterize that the advertising influence spreads along with users mobility. Subsequently, based on a divide-and-conquer strategy, we develop two effective approaches, i.e., a master–slave-based sequential optimization method, TOAR-MSS, and a cooperative co-evolution-based optimization method, TOAR-CC, to solve our studied problem. Extensive experiments on two real-world datasets clearly validate the effectiveness and efficiency of our proposed approaches.

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Miracle, Gordon E., and Terence R. Nevett. "Improving NAD/NARB Self-Regulation of Advertising." Journal of Public Policy & Marketing 7, no. 1 (January 1988): 114–26. http://dx.doi.org/10.1177/074391568800700109.

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This article builds on the background, growth and development of the National Advertising Division/National Advertising Review Board (NAD/NARB) system, the relationship between government and self-regulation, the standards the NAD/NARB applies to evaluate advertising, and the general performance of the system. A discussion of the case for and against self-regulation assists in supporting recommendations for: (1) consideration of a means to establish a formal NAD/NARB code of advertising practice, (2) improved monitoring of advertisements, (3) increased publicity for the system, and (4) improved enforcement of NAD/NARB decisions.

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Malei, A., T. Serada, and A. Malei. "ONLINE VIDEO ADVERTISING: MEANING, TYPOLOGY AND EFFICIENCY ASSESSMENT." Vestnik of Polotsk State University. Part D. Economic and legal sciences, no. 13 (December 1, 2021): 74–80. http://dx.doi.org/10.52928/2070-1632-2021-58-13-74-80.

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The purpose of the study, is to formulate the concept of "online video advertising " as an object of online marketing, to generalize its types and build a system of performance evaluation indicators. Based on the study of interpretation and content of the definition of "advertising" and its types, presented by different scientific domestic and foreign schools and scientists, the authors derived the definition of "online video advertising" by highlighting the features of advertising, and also presented the typology of video advertising on the Internet based on the proposed classification attributes: the location, technical execution, and task of video advertising. The authors also proposed a system to assess the effectiveness of online video advertising based on two groups of metrics: primary (determined based on the actions of online users) and targeted (aimed at assessing the specific goals of the marketing campaign), which can objectively evaluate the success and productivity of video advertising.

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Hasibuan, Anni Zuhro Syafrida, and Nuri Aslami. "Strategi Pemasaran Global di Pasar Indonesia." El-Mujtama: Jurnal Pengabdian Masyarakat 1, no. 2 (January 28, 2022): 194–201. http://dx.doi.org/10.47467/elmujtama.v1i2.851.

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This review expects to get a worldwide advertising system in the Indonesian market for Indonesian organizations. The examination strategy utilized is expressive investigation technique. The blend of key showcasing variation and standard promoting system is worldwide advertising that is as per economic situations in Indonesia. It tends to be perceived that globalization is another test for organizations in executing advertising systems. Because of globalization, organizations are needed to rival elite organizations that have huge capital and more excellent items. In Indonesia, it turns into the objective market for worldwide organizations to expand their benefits, while Indonesian organizations lose in the opposition. Keywords: global marketing strategy, globalization

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Liu, Haoyu, and Shulin Liu. "Considering In-App Advertising Mode, Platform-App Channel Coordination by a Sustainable Cooperative Advertising Mechanism." Sustainability 12, no. 1 (December 23, 2019): 145. http://dx.doi.org/10.3390/su12010145.

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Regardless of the platform or Apps the number of users is a prerequisite for monetization. Considering in-App advertising, through the optimal control theory, this paper establishes a dynamic advertising strategy model of one platform and n Apps under the decentralized and integrated systems. For each system, the model is constrained by the states dynamics of the number of the platform’s users and App’s users. Our research has obtained some management insights and findings as follows. Firstly, Apps don’t have to worry about the negative effects of in-App advertising caused by other Apps when making advertising decisions. Interestingly, the platform will use the advertising subsidy policy to limit the delivery density of in-App advertising. Specifically, the higher the negative impact of in-App advertising caused by App i, the lower the advertising subsidies provided to App i. Additionally, when determining the advertising subsidy rate, the platform will also comprehensively consider the profitability of Apps and the costs and benefits of in-App advertising. Secondly, our proposed sustainable cooperative advertising mechanism can simultaneously coordinate the Platform-App channel and implement the optimal integrated objective. Finally, we theoretically prove that under some mild conditions, the mechanism can both improve the profits of the platform and n Apps.

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Соловей, Denis Solovey, Хухрянская, and E. Khukhryanskaya. "ANALYSIS OF REQUIREMENTS TO COMPONENTS OF INFORMATION SYSTEM OF THE ENTERPRISE OF OUTDOOR ADVERTISING." Modeling of systems and processes 7, no. 3 (December 1, 2014): 36–39. http://dx.doi.org/10.12737/6677.

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The determining factor high efficiency outdoor advertising is the use of advanced technological methods that rely on information technology (IT). The analysis of the organizational and management structure and the current status of the use of it enterprises of outdoor advertising, different approaches to building information provision, which should include comprehensive information about the organization´s activities. In the present paper solves the problem of the formulation of requirements for the information system of the enterprise of outdoor advertising and design guidelines based on them, the architecture of such a system

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Metlitskaya, N. A. "LINGUISTIC DATABASE FOR AUTOMATIC GENERATION SYSTEM OF ENGLISH ADVERTISING TEXTS." «System analysis and applied information science», no. 2 (August 7, 2017): 62–67. http://dx.doi.org/10.21122/2309-4923-2017-2-62-67.

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The article deals with the linguistic database for the system of automatic generation of English advertising texts on cosmetics and perfumery. The database for such a system includes two main blocks: automatic dictionary (that contains semantic and morphological information for each word), and semantic-syntactical formulas of the texts in a special formal language SEMSINT. The database is built on the result of the analysis of 30 English advertising texts on cosmetics and perfumery. First, each word was given a unique code. For example, N stands for nouns, A – for adjectives, V – for verbs, etc. Then all the lexicon of the analyzed texts was distributed into different semantic categories. According to this semantic classification each word was given a special semantic code. For example, the record N01 that is attributed to the word «lip» in the dictionary means that this word refers to nouns of the semantic category «part of a human’s body».The second block of the database includes the semantic-syntactical formulas of the analyzed advertising texts written in a special formal language SEMSINT. The author gives a brief description of this language, presenting its essence and structure. Also, an example of one formalized advertising text in SEMSINT is provided.

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Mitchell, Mark L., and J. Harold Mulherin. "Finessing the Political System: The Cigarette Advertising Ban." Southern Economic Journal 54, no. 4 (April 1988): 855. http://dx.doi.org/10.2307/1059521.

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Fertalj, Kre�imir, Tomo Helman, and Vedran Mornar. "Development of a Complex Web-Based Advertising System." Journal of Computing and Information Technology 8, no. 4 (2000): 277. http://dx.doi.org/10.2498/cit.2000.04.02.

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윤태일, 이정교, and 김병희. "A Policy Study on the Government Advertising System." Journal of Public Relations 11, no. 2 (December 2007): 232–67. http://dx.doi.org/10.15814/jpr.2007.11.2.232.

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Shi, Weixuan, and Wenqian Li. "Analysis of Modality System in English Advertising Slogans." Scholars International Journal of Linguistics and Literature 3, no. 10 (October 18, 2020): 273–77. http://dx.doi.org/10.36348/sijll.2020.v03i10.001.

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Ahn, Hyun Chul, and Kyoung Jae Kim. "Context-Aware Recommender System for Location-Based Advertising." Key Engineering Materials 467-469 (February 2011): 2091–96. http://dx.doi.org/10.4028/www.scientific.net/kem.467-469.2091.

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Demand for context-aware systems continues to grow due to the diffusion of mobile devices. This trend may represent good market opportunities for mobile service industries. Thus, context-aware or location-based advertising (LBA) has been an interesting marketing tool for many companies. However, some studies reported that the performance of context-aware marketing or advertising has been quite disappointing. In this study, we propose a novel context-aware recommender system for LBA. Our proposed model is designed to apply a modified collaborative filtering (CF) algorithm with regard to the several dimensions for the personalization of mobile devices – location, time and the user’s needs type. In particular, we employ a classification rule to understand user’s needs type using a decision tree algorithm. We empirically validated the effectiveness of the proposed model by using a real-world dataset. Experimental results show that our model makes more accurate and satisfactory advertisements than comparative systems.

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Shi, Xiaotian, and Yuanyuan Sun. "Computer-aided Cloud Computing for Advertising Promotion System." Computer-Aided Design and Applications 17, S1 (July 25, 2019): 90–100. http://dx.doi.org/10.14733/cadaps.2020.s1.90-100.

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Rong, Yuan Xiao. "Information System Design of High Residential Wall Advertising." Advanced Materials Research 1065-1069 (December 2014): 2693–96. http://dx.doi.org/10.4028/www.scientific.net/amr.1065-1069.2693.

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The emergence of the network as the carrier with new media technology, network media to become a major new media in modern society, the network media encompasses all manifestations of traditional media and the characteristics of the aid of computers and networks to provide users with text, graphics, sound, and impact of integrated services such as data, this paper mainly from the perspective of digital information transmission methods discussed high-rise building wall advertising design.

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Moeran, Brian. "The split account system and Japan's advertising industry." International Journal of Advertising 19, no. 2 (January 2000): 185–200. http://dx.doi.org/10.1080/02650487.2000.11104794.

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