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Books on the topic 'Advertising the health offer'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Ippolito, Pauline M. Advertising nutrition & health: Evidence from food advertising, 1977-1997. Bureau of Economics, Federal Trade Commission, 2002.

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Ippolito, Pauline M. Advertising nutrition & health: Evidence from food advertising, 1977-1997. Bureau of Economics, Federal Trade Commission, 2002.

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Ippolito, Pauline M. Advertising nutrition & health: Evidence from food advertising, 1977-1997. Bureau of Economics, Federal Trade Commission, 2002.

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Ippolito, Pauline M. Advertising nutrition & health: Evidence from food advertising, 1977-1997. Bureau of Economics, Federal Trade Commission, 2002.

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5

Ippolito, Pauline M. Advertising nutrition & health: Evidence from food advertising, 1977-1997. Bureau of Economics, Federal Trade Commission, 2002.

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6

Ippolito, Pauline M. Advertising nutrition & health: Evidence from food advertising, 1977-1997. Bureau of Economics, Federal Trade Commission, 2002.

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7

Ippolito, Pauline M. Advertising nutrition & health: Evidence from food advertising, 1977-1997. Bureau of Economics, Federal Trade Commission, 2002.

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8

Iizuka, Toshiaki. Drug advertising and health habits. National Bureau of Economic Research, 2005.

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9

J, Winston William, ed. Advertising handbook for health care services. Haworth Press, 1986.

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10

Fisk, Trevor A. Advertising health services: What works, what fails. Pluribus Press, 1986.

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11

Warner, Kenneth E. Selling smoke: Cigarette advertising and public health. American Public Health Association, 1986.

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12

Warner, Kenneth E. Selling smoke: Cigarette advertising and public health. American Public Health Assoc., 1986.

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13

L, Little George, Busey Roxane C, and American Bar Association. Section of Antitrust Law. Health Care Committee., eds. The Antitrust health care handbook: Task force on antitrust compliance program for the health care industry. Section of Antitrust Law, American Bar Association, 1988.

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14

Roberts, John L. Code busting by tobacco companies: A report for the Health Education Councilfrom the North Western Regional Health Authority. North Western Regional Health Authority, 1986.

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15

Roberts, John L. Code busting by tobacco companies: A report for the Health Education Council from the North Western Regional Health Authority. North Western Regional Health Authority, 1986.

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16

L, Taylor Robert. Health fact, health fiction: Getting through the media maze. Taylor Pub., 1990.

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17

Library of Congress. Congressional Research Service, ed. Smokeless tobacco: Health concerns spark advertising and labeling controversy. Congressional Research Service, Library of Congress, 1986.

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18

Pahad, Anjali. Social advertisements: An analysis. Serials Publications, 2009.

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19

Pahad, Anjali. Social advertisements: An analysis. Serials Publications, 2009.

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20

Papavasileiou, Theodoulos. Hygeia kai omorphia, taxidi sto chrono--: 31 chronia, 1939-1970, diaphēmisē. Ekdoseis Archipelagos, 2009.

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21

Jacobson, Bobbie. When smoke gets in your eyes: Cigarette advertising policy and coverage of smoking and health in women's magazines. British Medical Association jointly with Health Education Council, 1985.

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22

Jacobson, Bobbie. When smoke gets in your eyes: Cigarette advertising policy and coverage of smoking and health in women's magazines. BMA Professional Division, 1985.

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23

Douglas, Evans W., and Hastings Gerard, eds. Public health branding: Applying marketing for social change. Oxford University Press, 2008.

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24

Ippolito, Pauline M. Health claims in advertising and labeling: A study of the cereal market. Federal Trade Commission, 1989.

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25

D, Mathios Alan, and United States. Federal Trade Commission, eds. Health claims in advertising and labeling: A study of the cereal market. Federal Trade Commission, 1989.

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26

Arnold, Carrie. Decoding anorexia: How breakthroughs in science offer hope for eating disorders. Routledge, 2012.

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27

Verboven, Carla A. M. Helsekostpreparater: En studie av reklame = Health food preparations : a study of advertisements. Statens institutt for forbruksforskning, 1990.

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28

United States. Congress. House. Select Committee on Aging. Subcommittee on Housing and Consumer Interests. High pressure, low benefits: Unfair practices in selling Medigap and other insurance to the elderly : hearing before the Subcommittee on Housing and Consumer Interests of the Select Committee on Aging, House of Representatives, One Hundredth Congress, first session, June 24, 1987. U.S. G.P.O., 1989.

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29

Spears, George. The content and viewership of alcohol advertising on Canadian television, 1987: Report to the Health Promotion Directorate, Health and Welfare Canada, September 1987. Erin Research, 1987.

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30

Chou, Shin-Yi. Fast-food restaurant advertising on television and its influence on childhood obesity. National Bureau of Economic Research, 2005.

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31

Murphy, Dennis. Generic copy test of food health claims in advertising: A joint staff report of the Bureaus of Economics and Consumer Protection, Federal Trade Commission. The Commission, 1998.

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32

Murphy, Dennis. Generic copy test of food health claims in advertising: A joint staff report of the Bureaus of Economics and Consumer Protection, Federal Trade Commission. The Commission, 1998.

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33

Murphy, Dennis. Generic copy test of food health claims in advertising: A joint staff report of the Bureaus of Economics and Consumer Protection, Federal Trade Commission. The Commission, 1998.

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34

Summer, Laura L. The Medicaid personal care services benefit: Practices in states that offer the optional state plan benefit. AARP, Public Policy Institute, 2005.

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35

United States. Congress. Senate. Committee on Governmental Affairs. Health and nutrition claims in food advertising and labeling: Hearing before the Committee on Governmental Affairs, United States Senate, One Hundred First Congress, second session, June 25, 1990. U.S. G.P.O., 1991.

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36

Schenk, Ralf. Geschichte des heilklimatischen Kurortes Davos im Spiegel seiner Tagespublizistik. N. Brockmeyer, 1991.

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37

Vüllers, Claudia. "Mens sana in corpore sano": Gesundheit in der Fernsehwerbung. ISL-Verlag, 2002.

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38

Prell, Hillevi. Promoting dietary change: Intervening in school and recognizing health messages in commercials. University of Gothenburg, 2010.

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39

Agency, Advertising Standards. Health and beauty: A survey of standards in health and beauty, slimming and nutrition advertising : a research report. Advertising Standards Agency, 1998.

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40

Office, General Accounting. Private health insurance: Cooperatives offer small employers plan choice and market prices : report to the Chairman, Committee on Commerce, House of Representatives. U.S. General Accounting Office, 2000.

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41

Magdenko, Luba. A theoretical framework for the study of visuals in health promotion. Centre for Health Promotion, 1994.

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42

National, Food Processors Association Conference (April 28-29 1986 Washington D. C. ). Food labeling and advertising II: Giving Americans more facts on diet and health. The Food Processors Institute, 1986.

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43

Barro, Jason R. HMO penetration, ownership status, and the rise of hospital advertising. National Bureau of Economic Research, 2002.

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44

Library of Congress. Congressional Research Service, ed. Cigarettes and other tobacco products: Should Congress ban all advertising and promotion? Library of Congress, Congressional Research Service, 1987.

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45

Crosswell, Laura, and Lance Porter. Politics, Propaganda, and Public Health. The Rowman & Littlefield Publishing Group, Inc., 2018. https://doi.org/10.5040/9781978725348.

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Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust takes an in-depth look at Merck Pharmaceutical's groundbreaking launch of the Gardasil vaccination and ways in which new trends in pharmaceutical marketing affect public health awareness efforts. Prior to receiving FDA approval for Gardasil, Merck built up concern around the human papillomavirus through early awareness messaging. Though Merck's approach may have promoted inoculation efforts, the company seemingly crafted a product endorsement for Gardasil through its social marketing strategy and nat

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46

Schweitzer, Stuart O., and Z. John Lu. Pharmaceutical Marketing. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190623784.003.0011.

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The pharmaceutical industry has been heavily criticized for the amount it spends, as well as for the tactics it uses to promote drugs. This chapter begins by providing an overview of pharmaceutical promotion in recent years, and then offers a closer examination of each major promotional channel, including detailing, free samples, journal advertising, sponsorship of medical conferences, direct-to-consumer advertising, and e-promotion. It systematically reviews the contemporary health economics literature on the effect of pharmaceutical promotion on demand, pricing, utilization, and quality of c

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47

Hood, John M. Selling the Dream. Greenwood Publishing Group, Inc., 2005. http://dx.doi.org/10.5040/9798216012733.

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The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are inextricably linked to the basic tenets of the free-market system,

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48

Persuit, Jeanne M., and Christina L. McDowell Marinchak, eds. Integrated Marketing Communication. Lexington Books, 2016. https://doi.org/10.5040/9781666998986.

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Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphas

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49

Weintraub, Pamela. Addiction/Recovery Formula: New Discoveries That Offer Hope. Centennial Media LLC, 2021.

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50

Nutrition and Health Advertising: Evidence from Food Advertising, 1977-1997. Novinka Books, 2003.

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