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Journal articles on the topic 'Advertising the health offer'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Patki, Ameet. "The Role of Ethical Advertising of Fertility Services." Fertility & Reproduction 05, no. 04 (2023): 298. http://dx.doi.org/10.1142/s2661318223741127.

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This lecture will highlight the following Health Care marketing is a big business. Approximately 1 billion USD are spending each year across USA. However, it is important to note that marketing and advertising of treatment modalities are here to stay and can be useful and productive. Health care marketing can help remove stigma of certain ailments like infertility, mental illness, HIV etc. Advertising of services can help to create awareness and offer treatment options. However overzealous advertising or mis information can create false hopes in patients, over treatment by health care professi

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Cheng, Guo, Xiaoyun Han, Weiping Yu, Dongyang Si, and Wenjie Li. "Impact of health-related comparative advertising on willingness to pay organic food price premiums." Social Behavior and Personality: an international journal 53, no. 7 (2025): 1–10. https://doi.org/10.2224/sbp.14287.

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Health information in advertising settings significantly shapes consumers' perceptions and choices, especiallyas food safety concerns growin the modern world. This study investigated how two types of health-related comparative advertising—statisticalversus narrative—influence consumers' willingnessto pay price premiums (WTP) for organic food. Through three online experiments involving organic tomatoes, corn, and germ rice, which were completed by 328 participants cumulatively, we found that statistical, compared to narrative, comparative advertising led to higher WTP and enhanced brand credibi

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Lexchin, Joel, and Barbara Mintzes. "Direct-to-Consumer Advertising of Prescription Drugs: The Evidence Says No." Journal of Public Policy & Marketing 21, no. 2 (2002): 194–201. http://dx.doi.org/10.1509/jppm.21.2.194.17595.

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There is little rationale for direct-to-consumer advertising of prescription drugs. Most new drugs offer little if any therapeutic advantage over existing products. Direct-to-consumer advertisements frequently downplay safety information. Physicians are highly ambivalent about prescribing advertised drugs requested by patients. There is no evidence that direct-to-consumer advertising results in any improvement in health outcomes.

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YARBOROUGH, MARK, TIMOTHY HOUK, SARAH TINKER PERRAULT, YAEL SCHENKER, and RICHARD R. SHARP. "Marketing the Research Missions of Academic Medical Centers: Why Messages Blurring Lines Between Clinical Care and Research Are Bad for both Business and Ethics." Cambridge Quarterly of Healthcare Ethics 28, no. 3 (2019): 468–75. http://dx.doi.org/10.1017/s0963180119000392.

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Abstract:Academic Medical Centers (AMCs) offer patient care and perform research. Increasingly, AMCs advertise to the public in order to garner income that can support these dual missions. In what follows, we raise concerns about the ways that advertising blurs important distinctions between them. Such blurring is detrimental to AMC efforts to fulfill critically important ethical responsibilities pertaining both to science communication and clinical research, because marketing campaigns can employ hype that weakens research integrity and contributes to therapeutic misconception and misestimati

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Jităreanu, A. F., Elena Leonte, A. Chiran, and Benedicta Drobotă. "Transition from Emotional to Rational Advertising for Food Products on the Romanian Market." Cercetari Agronomice in Moldova 50, no. 1 (2017): 101–8. http://dx.doi.org/10.1515/cerce-2017-0009.

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Abstract Advertising helps to establish a set of assumptions that the consumer will bring to all other aspects of their engagement with a given brand. Advertising provides tangible evidence of the financial credibility and competitive presence of an organization. Persuasion is becoming more important in advertising. In marketing, persuasive advertising acts to establish wants/motivations and beliefs/attitudes by helping to formulate a conception of the brand as being one which people like those in the target audience would or should prefer. Considering the changes in lifestyle and eating habit

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Rudge, Chris, Narcyz Ghinea, Megan Munsie, and Cameron Stewart. "Regulating autologous stem cell interventions in Australia: updated review of the direct-to-consumer advertising restrictions." Australian Health Review 45, no. 4 (2021): 507. http://dx.doi.org/10.1071/ah20217.

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ObjectiveThis paper provides an update and overview of the law governing direct-to-consumer (DTC) advertising of autologous stem cell interventions (ASCIs) in Australia. It follows significant changes to the advertising regulations made in 2018. MethodsThe paper reviews the three primary sources or ‘centres’ of law regulating ASCIs in Australia, together with the relevant guidance documents that supplement these sources. It provides analysis of how the post-2018 advertising regulations, contained in the Therapeutic Goods Act 1989 (Cwlth), apply to all ‘biologicals’, including ASCIs. It demonst

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Turčínková, Jana, and Jana Stávková. "Consumer behavior on the market with food." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 54, no. 6 (2006): 199–208. http://dx.doi.org/10.11118/actaun200654060199.

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The paper deals with consumer behavior on the market with selected food products. It focuses on expenditures on food, development of prices and comparison of results among EU countries. When comparing the development of consumer prices and incomes in 1990–2003, it is obvious that the growth of income was lower then the total increase of consumer prices. There were not only changes in price levels, but also in the structure of consumer expenditures, where we can see growth of expenditures for housing and decline in share of expenditures for food. In the Czech Republic, there was a decrease in c

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Aragbuwa, Adetutu, and Victor O. Adejumo. "Covid-19 #Takeresponsibility: A Multimodal Discourse Analysis of Select NCDC’s Online Public Health Advertising Campaign." Journal of Language and Literature 21, no. 2 (2021): 267–80. http://dx.doi.org/10.24071/joll.v21i2.3044.

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This article examines the Nigerian Center for Disease Control’s (henceforth, NCDC) Covid-19 #TakeResponsibility online public health advertising campaign. This is with a view to exploring how the representational, interactive and compositional resources are realized in these advertising visuals as well as their communicative functions. Forty purposively selected data samples, which were subjected to qualitative analysis, are examined from a multimodal discourse analytical approach. The analysis reveals that the narrative, transactive, action, offer, and the frontal resources, among others, are

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Dergach, Dmytro. "GENRE INVARIANTS OF MODERN ADVERTISMENT." Scientific Journal of Polonia University 55, no. 6 (2023): 17–24. http://dx.doi.org/10.23856/5502.

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The article defines the communicative criteria of modern advertising genre distinction. Research attention is based on the function as a category that determines the nature of the literary language resource in the context of dynamics of verbalized information. Advertisment is considered as a generic concept that summarizes the types of advertising communication functionally identified with the corresponding genre and its invariants. The author's medialinguistic analysis, correlated with the objectivity of functional stylistics, leads to the differentiation of modern advertising into commercial

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Amevinya, Gideon S., Wilhemina Quarpong, and Amos Laar. "Commercial food advertising on the campus of Ghana’s largest University." World Nutrition 11, no. 2 (2020): 57–73. http://dx.doi.org/10.26596/wn.202011257-73.

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Background  Non-Communicable Diseases (NCDs) are a leading cause of death globally. NCD mortality attributable to unhealthy food environments (FEs) is significant. Heavy marketing of unhealthy foods is an important contributor to unhealthy FEs. Aims  We examined the extent of commercial food advertising, messaging, and signage on the campus of Ghana’s oldest and largest university. Methods We cross-sectionally collected data on all sighted advertisements. Advertisements/signage were categorised as food or non-food adverts, and as healthy or unhealthy (if they were

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Larrondo Ureta, Ainara, and Teresa Santos Diez. "Features and Dimensions of Health Care Journalism: A Case Study on Spanish Free Magazines." SAGE Open 7, no. 4 (2017): 215824401774817. http://dx.doi.org/10.1177/2158244017748176.

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More and more individuals are turning to the mass media in search of information related to health care. Moreover, health care accounts for an important percentage of modern economies and household expenses. Since the 1990s, this demand has been to a degree satisfied by free healthcare magazines that offer useful advice and information related to health services and wellness. As the article argues, Spain can be a representative case for analyzing the health care magazine phenomenon. Using a methodology based on quantitative and qualitative variables, the article synthesizes the results of a br

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Primadana, Edo, Rusmayanti Widyaningrum, Shidiq Abdat Abdat, and Harry Soesanto. "The Influence of Advertising With Religious Imagery (Islam) and Brand Health Tracking in Determining The Purchase Decision of Sunsilk Hijab Refresh Products With Buying Interest as an Intervening Variable." Jurnal Ilmu Manajemen dan Bisnis 16, no. 1 (2025): 35–44. https://doi.org/10.17509/jimb.v16i1.82684.

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This study aims to analyze the influence of advertising with religious imagery (Islam) and brand healthy tracking on the purchase decision of Sunsilk Hijab Refresh products, with buying interest as an intervening variable. The focus is on understanding how religious and health values in advertising impact the purchase decisions of Muslim consumers, particularly women who wear the hijab in Indonesia. The study uses a quantitative approach with a survey method. Data were collected from female students at Diponegoro University Semarang using purposive sampling. A questionnaire was developed to me

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Fröjd, Camilla, Eva Jangland, and Anna-Karin Gunnarsson. "Employers’ requests when advertising for nurses—A national mapping of recruitment advertising for nurses in Sweden." PLOS ONE 19, no. 7 (2024): e0303255. http://dx.doi.org/10.1371/journal.pone.0303255.

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Introduction There is a shortage of nurses and many are leaving the profession. Maintaining sufficient nursing staff is a major healthcare challenge for societies worldwide. Work conditions, job orientation, and career opportunities all factor into nurses’ rates of attrition, exit, and turnover. Newly graduated nurses have requested structured introductory and/or mentoring programmes to ease their transition from education to work life and develop the skills and knowledge necessary in their particular work setting. Nurses also seek opportunities to continue learning and developing professional

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Patabandi, O. P. V. H., and Y. M. P. M. Wijethunga. "Factors Impacting Consumers' Intention to Consume Coconut Ice Cream." Sri Lanka Journal of Marketing 10, no. 2 (2025): 170–90. https://doi.org/10.4038/sljmuok.v10i2.194.

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In an era where consumer preferences are rapidly shifting towards healthier, more sustainable, and inclusive food options, coconut ice cream has emerged as a popular alternative, captivating health-conscious individuals and meeting the growing demand from dairy-free consumers. This study focused on analyzing how various factors such as how product attributes, advertising, subjective norms, health consciousness, trust on product and availability influence consumers' intention to consume coconut ice cream. A questionnaire survey was conducted through face-to-face interviews to collect primary da

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Cao, Ruiyang. "Research on the Storytelling Marketing Strategy of Hidden Advertising on Xiaohongshu." Journal of Business and Marketing 2, no. 1 (2025): 127–33. https://doi.org/10.62517/jbm.202509117.

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With the rapid development of social media, Xiaohongshu has become an important marketing platform, and hidden advertising has also emerged on it. This research deeply explores the storytelling marketing strategy of hidden advertising on Xiaohongshu, analyzes its presentation forms and strategic elements, reveals the existing problems and challenges, and puts forward optimization suggestions. Through this research, it aims to uncover the internal mechanism of the storytelling marketing of hidden advertising, provide effective strategies for marketing practices, offer references for platform re

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Lemanowicz, Marzena, and Joanna Szwacka-Mokrzycka. "INNOVATION ACTIVITIES OF FOOD INDUSTRY ENTERPRISES." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, no. 12(61) (December 18, 2014): 110–21. http://dx.doi.org/10.22630/pefim.2014.12.61.31.

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At present, the food market in Poland is characterised with significant intensity of competition, caused by high saturation of consumers’ needs. In response to market requirements, producers offer innovative product lines and diversified marketing activities. The article discusses the main trends related to initiating innovation activities in the segment of new generation products (dairy desserts and dessert concentrates). It has been concluded that innovation activities focus above all on changed product compositions, use of additives, form of consistence, offer diversification in terms of pr

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Deepa, S. "AI in Advertising and Compaign Optimisation." ComFin Research 13, S1-i1-Mar (2025): 29–35. https://doi.org/10.34293/commerce.v13is1-i1-mar.8650.

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Artificial Intelligence (AI) technology is developing at a breakneck pace, presenting both new opportunities and difficulties for the advertising industry. With a focus on four essential pillars—objective customization content creation, and announcement accumulation—this groundbreaking study offers a thorough analysis of AI’s role in advertising. Historically, advertising has played a crucial role in dispatch promotion, and its influence was amplified during public health campaigns. By automating processes like media procurement, substantiated announcement generation, and announcement optimiza

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Yousef, Murooj, Timo Dietrich, and Sharyn Rundle-Thiele. "Social Advertising Effectiveness in Driving Action: A Study of Positive, Negative and Coactive Appeals on Social Media." International Journal of Environmental Research and Public Health 18, no. 11 (2021): 5954. http://dx.doi.org/10.3390/ijerph18115954.

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Background: Social media offers a cost-effective and wide-reaching advertising platform for marketers. Objectively testing the effectiveness of social media advertising remains difficult due to a lack of guiding frameworks and applicable behavioral measures. This study examines advertising appeals’ effectiveness in driving engagement and actions on and beyond social media platforms. Method: In an experiment, positive, negative and coactive ads were shared on social media and promoted for a week. The three ads were controlled in an A/B testing experiment to ensure applicable comparison. Measure

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Blum, Alan. "When “More doctors smoked Camels” Cigarette advertising in the journal." Social Medicine 5, no. 2 (2010): 114–22. https://doi.org/10.71164/socialmedicine.v5i2.2010.461.

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Even well into the twentieth century, cigarette smoking hadn't caught on among most men―and definitely not among women. But through mass media advertising and overseas tobacco funds for the boys at war, cigarettes became firmly entrenched by the 1920s. The tobacco companies were the first to offer women equal rights, of a sort, with slogans such as “I'm a Lucky girl,” “Blow some my way,” and “Do you inhale? Everybody’s doing it!” Readers of the Sunday funnies were told by ballplayers like Lou Gehrig and Joe DiMaggio, "They don’t get your wind ... So mild, athletes smoke as many as they please!

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Liu, Wei, Michelle Barr, Amber L. Pearson, et al. "Space-time analysis of unhealthy food advertising: New Zealand children’s exposure and health policy options." Health Promotion International 35, no. 4 (2019): 812–20. http://dx.doi.org/10.1093/heapro/daz083.

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Abstract Reducing children’s exposure to unhealthy food advertising is an accepted strategy to end childhood obesity. This study aimed to (i) measure children’s space-time exposures to unhealthy food advertising in public outdoor spaces, using GPS and wearable cameras; and (ii) test effectiveness of banning options. We compiled data (collected July 2014—June 2015) on 138 12-year-old children in Wellington, New Zealand, using wearable cameras and GPS devices worn over 4 days. In 2017–18, we linked 59 150 images taken in public outdoor spaces to GPS data. Of these, 1631 contained unhealthy food

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Varner, Brianna, Matthew Lowery, and Martin E. Block. "Why We Did It: A Qualitative Analysis of Select Adaptive Gymnastics and Dance Programs." Disabilities 5, no. 1 (2025): 20. https://doi.org/10.3390/disabilities5010020.

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For children with disabilities, participation in group physical activities can promote inclusion and a sense of belonging, enhance physical functioning, and improve mental health. Yet, there are very few youth sports programs that offer adaptive programs for children with disabilities. Why do some youth sports programs offer these special programs? The purpose of this qualitative study was to understand the experiences and challenges of select youth gymnastics and dance programs in the eastern part of the U.S. that offer adaptive programs for children with disabilities. Nine program directors

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Fowler, Erika Franklin, Michael M. Franz, and Travis N. Ridout. "The Blue Wave: Assessing Political Advertising Trends and Democratic Advantages in 2018." PS: Political Science & Politics 53, no. 1 (2019): 57–63. http://dx.doi.org/10.1017/s1049096519001240.

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ABSTRACTThis research offers a post-mortem on political advertising in 2018, providing important context for 2018’s “blue wave.” In a majority of US House of Representatives races, there were more pro-Democratic than pro-Republican ads, including in the most competitive contests. The one theme that united pro-Democratic advertising was health care, which was mentioned in nearly three of every five Democratic ads in the fall campaign. Contrary to the narrative that television is declining, a record number of television ads aired in the 2018 midterms, whereas digital spending still constituted a

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Munguma, Christopher. "Tobacco Labelling and Advertising Rules: Lessons from Other Countries for Zimbabwe." Journal of Comparative Law in Africa 11, no. 1 (2024): 56–83. http://dx.doi.org/10.47348/jcla/v11/i1a3.

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This paper analysed the approach that has been taken by four countries in controlling tobacco usage through advertising and labelling rules. The paper is a documentary analysis and literature review of primary and secondary legal sources. The paper considered the national approaches adopted by the Commonwealth of Australia, the United Kingdom (UK), Thailand and Zimbabwe. The first three nations were used as examples that can offer lessons to Zimbabwe on how international tobacco control obligations are met. Australia and the UK were the first two countries to adopt plain packaging and hence of

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Koczkodaj, Paweł, Paloma Cuchi, Agata Ciuba, Elwira Gliwska, and Armando Peruga. "Point of Sale Advertising and Promotion of Cigarettes, Electronic Cigarettes, and Heated Tobacco Products in Warsaw, Poland—A Pilot Study." International Journal of Environmental Research and Public Health 18, no. 24 (2021): 13002. http://dx.doi.org/10.3390/ijerph182413002.

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Prevalence of smoking and e-cigarette use among teenagers in Poland is high. Polish law bans most advertising and promotion for cigarettes, e-cigarettes, and heated tobacco products (HTPs). This study investigates marketing for these products at points of sale (POS) near secondary schools in Warsaw, Poland, noting if the advertising and promotion were allowed under current Polish laws. All POS within 250 m radii of five selected secondary schools in each of three Warsaw districts were assessed for tobacco and e-cigarette direct advertising, inside and outside; offers of gifts or promotional di

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Vujcich, Daniel, Graham Brown, Jo Durham, et al. "Strategies for Recruiting Migrants to Participate in a Sexual Health Survey: Methods, Results, and Lessons." International Journal of Environmental Research and Public Health 19, no. 19 (2022): 12213. http://dx.doi.org/10.3390/ijerph191912213.

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In this article, we describe the approaches taken to recruit adult migrants living in Australia for a sexual health and blood-borne virus survey (paper and online) and present data detailing the outcomes of these approaches. The purpose was to offer guidance to redress the under-representation of migrants in public health research. Methods of recruitment included directly contacting people in individual/organizational networks, social media posts/advertising, promotion on websites, and face-to-face recruitment at public events/venues. Search query strings were used to provide information about

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Scardigno, Rosa, Pasquale Musso, Paolo Giovanni Cicirelli, and Francesca D’Errico. "Health Communication in the Time of COVID-19 Pandemic: A Qualitative Analysis of Italian Advertisements." International Journal of Environmental Research and Public Health 20, no. 5 (2023): 4424. http://dx.doi.org/10.3390/ijerph20054424.

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In the climate of great uncertainty characterizing the COVID-19 pandemic, health communication played a significant role: several communicative strategies and channels were used to inform, educate and alert. Entropy-related risks were soon translated into the “infodemic”, a wide-spread phenomenon with psychosocial and cultural roots. Therefore, new challenges for public institutions occurred: public health communication, especially expressed through advertising and audiovisual spots, was engaged to offer key support in combatting the disease, mitigating its effects and supporting health and ps

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Prem, Rovika. "PROFITS BEFORE PLATES: ANALYZING THE NUTRITIONAL NEGLECT IN CORPORATE-CONTROLLED FOOD COMMERCIALISATION." INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE 08, no. 01(II) (2025): 342–51. https://doi.org/10.62823/ijarcmss/8.1(ii).7506.

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Nowadays, companies in the global food trade often choose money over people's health, mainly for underserved people. Researchers examined why major food companies make it easy to find sugary drinks, snacks, and fast food, but make it hard to buy nutritious alternatives. The researchers investigate how large food businesses promote their products by targeting advertising at children, paying to serve their food in school lunches, and opposing more rigid food marketing rules for kids. The use of these methods harms your nutrition and further increases health inequities. The study investigates the

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Yeboah-Banin, Abena Animwaa, and Kwaku Krobea Asante. "Cross-channel message consistency in herbal medicine advertising." International Journal of Pharmaceutical and Healthcare Marketing 14, no. 1 (2020): 113–36. http://dx.doi.org/10.1108/ijphm-02-2019-0004.

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Purpose For many developing country citizens, traditional herbal medicines offer affordable alternatives to expensive orthodox options. Consumers learn about them from different sources including the packaging, which by regulatory demands must provide certain information. In countries such as Ghana, many herbal medicine brands combine packaging information with radio presenter mentions (PMs) as the primary modes of advertising. The purpose of this study is to compare radio PMs of herbal medicines to their packaging information to see how consistent they are in providing credible information to

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Hernik, Joanna, and Dana Nicoleta Lascu. "An Analysis of Social Campaigns Aimed at Reducing Alcohol Consumption: the Case of Poland." Equilibrium 7, no. 4 (2012): 117–36. http://dx.doi.org/10.12775/equil.2012.030.

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Poland is currently grappling with a challenging situation: as salaries are increasing and more consumers can afford to purchase alcohol, alcoholic consumption in Poland is among the highest in the European Union. Specifically, the market for vodka alone currently stands at $347 million, and beer at $465.2 million (www.money.pl 2011). In response to these developments, the Polish government has levied high taxes on alcohol consumption and enacted some of the most stringent advertising laws for alcoholic products in the European Union. It also launched nine national advertising campaigns and a

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Bi, Yiheng. "Smoking status and interventions among children and adolescents in China." Theoretical and Natural Science 58, no. 1 (2024): 162–66. http://dx.doi.org/10.54254/2753-8818/58/20241371.

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Abstract. Tobacco use is the leading cause of preventable death globally. China is the Worlds large tobacco-producing and consuming country, and the burden of death and disease caused by tobacco use will continue to increase .The "Healthy China 2030" Planning Outline proposes to reduce the smoking rate of the population over the age of 15 to 20% by 2030. Taxation and price measures are recognized as the single most effective tobacco control policy measures. A variety of interventions are needed for adolescents, including China can carry out tobacco control according to the comprehensive tobacc

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Ford, Elizabeth, Keegan Curlewis, Akkapon Wongkoblap, and Vasa Curcin. "Public Opinions on Using Social Media Content to Identify Users With Depression and Target Mental Health Care Advertising: Mixed Methods Survey." JMIR Mental Health 6, no. 11 (2019): e12942. http://dx.doi.org/10.2196/12942.

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Background Depression is a common disorder that still remains underdiagnosed and undertreated in the UK National Health Service. Charities and voluntary organizations offer mental health services, but they are still struggling to promote these services to the individuals who need them. By analyzing social media (SM) content using machine learning techniques, it may be possible to identify which SM users are currently experiencing low mood, thus enabling the targeted advertising of mental health services to the individuals who would benefit from them. Objective This study aimed to understand SM

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Bowman, Drew D., Leia M. Minaker, Bonnie J. K. Simpson, and Jason A. Gilliland. "Development of a Teen-Informed Coding Tool to Measure the Power of Food Advertisements." International Journal of Environmental Research and Public Health 16, no. 21 (2019): 4258. http://dx.doi.org/10.3390/ijerph16214258.

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The food-related information environment, comprised of food and beverage advertising within one’s surroundings, is a growing concern for adolescent health given that food marketing disproportionately targets adolescents. Despite strong public interest concerning the effects of food marketing on child health, there is limited evidence focused on outdoor food advertising in relation to teenage diets, food purchasing, and perceptions. Further, limited research has considered both the exposure to and influence of such advertisements. This study used a novel multi-method approach to identify and qu

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Ash, Garrett I., David S. Robledo, Momoko Ishii, et al. "Using Web-Based Social Media to Recruit Heavy-Drinking Young Adults for Sleep Intervention: Prospective Observational Study." Journal of Medical Internet Research 22, no. 8 (2020): e17449. http://dx.doi.org/10.2196/17449.

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Background Novel alcohol prevention strategies are needed for heavy-drinking young adults. Sleep problems are common among young adults who drink heavily and are a risk factor for developing an alcohol use disorder (AUD). Young adults, interested in the connection between sleep and alcohol, are open to getting help with their sleep. Therefore, sleep interventions may offer an innovative solution. This study evaluates social media advertising for reaching young adults and recruiting them for a new alcohol prevention program focused on sleep. Objective This study aims to evaluate the effectivene

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Ridlo, Ilham Akhsanu, and Rizqy Amelia Zein. "#CondomEmoji." Health Education 118, no. 5 (2018): 386–401. http://dx.doi.org/10.1108/he-02-2018-0010.

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Purpose The purpose of this paper is to explore participants’ attitudes and receptivity to a #CondomEmoji campaign insofar as investigating whether attitudes and receptivity were important predictors for brand impression and intention to buy. Design/methodology/approach This study involved 206 research participants who live in Jakarta and Surabaya and who answered online questionnaires to measure attitudes, receptivity to #CondomEmoji advertising, brand impression and intention to buy condoms. Questionnaires were circulated on several social media platforms and instant messaging apps. The part

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DEVISCH, IGNAAS, and MYRIAM DEVEUGELE. "Lifestyle: Bioethics at a Critical Juncture." Cambridge Quarterly of Healthcare Ethics 19, no. 4 (2010): 550–58. http://dx.doi.org/10.1017/s0963180110000502.

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More than ever, the way we live our lives has become subject to our own decisionmaking. Our whole way of living, in particular what we do to our body, has become the expression of personal lifestyle choices. Because we can make changes to our body according to our own individual preferences, every aspect of our life begins to be seen as the result of individual and voluntary decisions. The comparison with advertising is pertinent here: we should no longer accept the way we are but can choose from a variety of options. Go to any supermarket and look around: innumerable products are promoted bec

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Gollust, Sarah E., Erika Franklin Fowler, and Jeff Niederdeppe. "Ten Years of Messaging about the Affordable Care Act in Advertising and News Media: Lessons for Policy and Politics." Journal of Health Politics, Policy and Law 45, no. 5 (2020): 711–28. http://dx.doi.org/10.1215/03616878-8543210.

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Abstract Messaging about the Affordable Care Act (ACA) has seemingly produced a variety of outcomes: millions of Americans gained access to health insurance, yet much of the US public remains confused about major components of the law, and there remain stark and persistent political divides in support of the law. Our analysis of the volume and content of ACA-related media (including both ads and news) helps explain these phenomena, with three conclusions. First, the information environment around the ACA has been complex and competitive, with messaging originating from diverse sponsors with mu

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McClean, H., C. Carne, S. Bhaduri, R. Gokhale, G. Sethi, and D. Daniels. "UK National Audit of Sexual History-taking: Clinic policies audit." International Journal of STD & AIDS 20, no. 5 (2009): 355–57. http://dx.doi.org/10.1258/ijsa.2009.009058.

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Provision of a confidential, private environment for sexual history-taking was provided in almost all clinics. However, less than half of the clinics had a policy displayed about their confidentiality policy in waiting areas, although more had this available by other means. About two-thirds of clinic information/advertising literature included information about the need to take a sexual history. Sixty percent of clinics assessed clinician communication skills as part of service quality. Most clinics had policies relating to patients whose first language is not English, but only around half of

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Tse, Vincent Wai Sum, Jasper Zhao Zhen Wu, and Andre Joseph Theng. "“Money can buy health”." Interpersonal functions of public signs during the Covid-19 pandemic 14, no. 2 (2023): 257–80. http://dx.doi.org/10.1075/ps.22014.tse.

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Abstract Drawing on the notion of affect, this paper offers a multimodal critical discourse analysis of health-related product advertising in Hong Kong during the early months of the COVID-19 pandemic. Advertisements were collected in the city’s space of commute. We examine the construal of risk and protection in the advertisements and via their emplacement in three spatial-temporal dimensions observed in the data: the market society, the concrete public space, and the intimate familial space. Our analysis demonstrates that while risk and protection are linguistically and visually depicted to

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Jiang, Ling, Huihui Liu, and Nan Jiang. "The Effects of Emotion, Spokesperson Type, and Benefit Appeals on Persuasion in Health Advertisements: Evidence from Macao." Behavioral Sciences 13, no. 11 (2023): 917. http://dx.doi.org/10.3390/bs13110917.

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Enhancing public awareness for epidemic prevention is crucial for safeguarding public health. This experimental study investigated the effectiveness of a combined approach involving three persuasive elements in public health advertising. Specifically, the study examined the interplay between emotional appeals (fear messages versus efficacy messages) and spokesperson type on the public’s response to health announcements. The results demonstrated that fear messages were more persuasive when conveyed by real human spokespersons (versus animated spokespersons), whereas efficacy messages were more

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Hadiansyah, Laksmi Saraswati, and Reza Ashari Nasution. "Social Marketing in Social Media: Investigating the Precursor in Influencing Behaviors of Government Healthcare Campaign." Jurnal Manajemen Teknologi 22, no. 3 (2023): 320–42. http://dx.doi.org/10.12695/jmt.2023.22.3.7.

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Abstract. Social media platforms have become a tool for spreading information in society, it enables the government to use this media for giving information to the public, especially in pandemic situations. Social media has revolutionized the way of reaching out to consumers and communicating with them. Branding in social media strategy is commonly used in advertising and product marketing but has not been widely used in the health communication field. In this study, we shine a light on the new way health communications marketing is reaching audiences with health messages. The information adop

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Cosenza-Quintana, Emma Lucia, Analí Morales-Juárez, Manuel Ramirez-Zea, Stefanie Vandevijvere, and Maria F. Kroker-Lobos. "Overabundance of unhealthy food advertising targeted to children on Guatemalan television." Health Promotion International 35, no. 6 (2020): 1331–40. http://dx.doi.org/10.1093/heapro/daaa002.

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Abstract To assess, for the first time, the extent (by hour channel) and nature (e.g. persuasive marketing techniques (PMT) and health-related claims) of unhealthy food advertisements (ads) targeted at children (3–11 years) on the six most-watched television (TV) channels in Guatemala. We recorded 864 h of video on the six most popular channels featuring children’s programmes. We classified food and beverage ads as permitted or non-permitted for marketing to children, according to the 2015 World Health Organisation (WHO) nutrient profile. Furthermore, we also analysed PMT (i.e. premium offers,

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Rehan Haider and Asghar Mehdi. "Obesity Policy: Opportunities for Functional Food Market Growth." International Journal of Applied Economics, Accounting and Management (IJAEAM) 1, no. 4 (2023): 251–72. http://dx.doi.org/10.59890/ijaeam.v1i4.912.

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The all-encompassing rise in corpulence rates has prompted a reevaluation of community health tactics and has unlocked new opportunities in the food industry. This study investigates the dynamic connection between the corpulence procedures and growth of the working feed. By analyzing existing research, administration rules, and manufacturing trends, we aim to clear up these two rules and recognize potential avenues for cooperation. Public Health Crisis: Obesity has enhanced an urgent global change in well-being, accompanied by important socioeconomic and health-accompanying results. Government

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Haider, Rehan, and Asghar Mehdi. "Obesity Policy: Opportunities for Functional Food Market Growth." Obesity Policy: Opportunities for Functional Food Market Growth 1, Vol. 1 No. 4 (2023): November 2023 (2024): 22. https://doi.org/10.59890/ijaeam.v1i4.912.

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The all-encompassing rise in corpulence rates has prompted a reevaluation of community health tactics and has unlocked new opportunities in the food industry. This study investigates the dynamic connection between the corpulence procedures and growth of the working feed. By analyzing existing research, administration rules, and manufacturing trends, we aim to clear up these two rules and recognize potential avenues for cooperation. Public Health Crisis: Obesity has enhanced an urgent global change in well-being, accompanied by important socioeconomic and health-accompanying results. Government

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Lynch, Louise, Maggie Long, and Anne Moorhead. "Young Men, Help-Seeking, and Mental Health Services: Exploring Barriers and Solutions." American Journal of Men's Health 12, no. 1 (2016): 138–49. http://dx.doi.org/10.1177/1557988315619469.

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International research has identified young men as reluctant to seek help for mental health problems. This research explored barriers and solutions to professional help seeking for mental health problems among young men living in the North West of Ireland. A qualitative approach, using two focus groups with six participants each and five face-to-face interviews, was conducted with men aged 18 to 24 years (total N = 17). Data were analyzed using thematic analysis. Seven key themes of barriers to professional help seeking were identified: “acceptance from peers,” “personal challenges,” “cultural

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Liu, Chihling. "Men and their groomed body." European Journal of Marketing 53, no. 5 (2019): 1015–34. http://dx.doi.org/10.1108/ejm-04-2017-0291.

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Purpose This study aims to offer insights into the embodied concerns that underpin men’s personal grooming practices through which they experience their body as the “existential ground of culture and self” and manage their everyday bodily presentation. Design/methodology/approach This study analyses 16 interviews with male consumers of age between 20 and 76. The interpretative analysis is informed by both Merleau-Ponty’s concept of the body-subject and the sociology of the body as discursively constituted. Findings This study proposes four bodily identity positions that link individual persona

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Koichumanova, Nurgul, and Kubatbek Kokombaev. "MEDIA LITERACY AND THE SOCIAL ROLE OF A JOURNALIST." Alatoo Academic Studies 20, no. 4 (2020): 297–305. http://dx.doi.org/10.17015/aas.2020.204.35.

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If you are engaged in scientific activities and you wish to write articles about your work and publish them, especially since you will also be paid royalties for this. Or you have your own business and you want the newspaper to write about you. It is best to write the correct text yourself and offer it to the editor. Media literacy is a set of knowledge and skills that allow anyone to learn how to evaluate and analyze materials correctly in different media, distinguish propaganda from advertising, etc. But at the same time, a media literate person is able to write and create himself materials

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Allen, Claudia W., Theodore Siedlecki, Alison G. Nagel, et al. "Brief behavioral interventions at free medical fairs." International Journal of Psychiatry in Medicine 53, no. 5-6 (2018): 371–83. http://dx.doi.org/10.1177/0091217418791441.

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Free medical fairs have emerged to compensate for the lack of access to affordable health care in rural areas of the United States. Mental health services are offered less frequently than other medical services, despite a documented need, perhaps due to a belief that mental health interventions could not be effective in a single session. We examined the types of problems presented at three rural medical fairs, and whether single session mental health interventions affected participants’ health confidence, distress, or progress toward health-related goals. Problems presented included mental hea

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Shaver, Lance Garrett, Ahmed Khawer, Yanqing Yi, et al. "Using Facebook Advertising to Recruit Representative Samples: Feasibility Assessment of a Cross-Sectional Survey." Journal of Medical Internet Research 21, no. 8 (2019): e14021. http://dx.doi.org/10.2196/14021.

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Background Facebook has shown promise as an economical means of recruiting participants for health research. However, few studies have evaluated this recruitment method in Canada, fewer still targeting older adults, and, to our knowledge, none specifically in Newfoundland and Labrador (NL). Objective This study aimed to assess Facebook advertising as an economical means of recruiting a representative sample of adults aged 35 to 74 years in NL for a cross-sectional health survey. Methods Facebook advertising was used to recruit for a Web-based survey on cancer awareness and prevention during Ap

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Kripke, Daniel F. "Hypnotic drug risks of mortality, infection, depression, and cancer: but lack of benefit." F1000Research 5 (November 12, 2018): 918. http://dx.doi.org/10.12688/f1000research.8729.3.

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This is a review of hypnotic drug risks and benefits. Almost every month, new information appears about the risks of hypnotics (sleeping pills). The most important risks of hypnotics include excess mortality (especially overdose deaths, quiet deaths at night, and suicides), infections, cancer, depression, automobile crashes, falls, other accidents, and hypnotic-withdrawal insomnia. Short-term use of one-two prescriptions is associated with even greater risk per dose than long-term use. Hypnotics have usually been prescribed without approved indication, most often with specific contraindication

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Paun, Olimpia, Ben R. Inventor, Louis Fogg, Hugh Vondracek, and Ilse Salinas. "FAMILY DEMENTIA CAREGIVER RECRUITMENT STRATEGIES IN LONG-TERM CARE FACILITIES." Innovation in Aging 3, Supplement_1 (2019): S933. http://dx.doi.org/10.1093/geroni/igz038.3395.

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Abstract Recruitment of dementia caregivers whose family members reside in long-term care facilities (LTCFs) poses unique challenges as it traditionally relies on the assistance of facility administrators. The purpose of this presentation is to examine and evaluate new recruitment strategies to determine their effectiveness in an ongoing Stage I randomized clinical trial testing the effects of a Chronic Grief Management Intervention, Video-streamed (CGMI-V) on caregivers’ mental health (grief, depression, anxiety) and facility-related outcomes (conflict with staff, satisfaction with care). A t

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