Relevant bibliographies by topics / Advertising Typographers of America

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Advertising Typographers of America'

Author: Grafiati
Published: 4 June 2021
Last updated: 28 July 2025

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Journal articles on the topic "Advertising Typographers of America"

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Lichnerová, Lucia. "To Publish, Make Known and Sell or Promoting Printed Books in the Incunabula Period." Z Badań nad Książką i Księgozbiorami Historycznymi 15, no. 3 (2021): 331–56. http://dx.doi.org/10.33077/uw.25448730.zbkh.2021.675.

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The study To Publish, Make Known and Sell is based on verified existence of competition tensions between the 15th century typographers/publishers, related to the absence of functional regulatory tools of book production of the incunabula period. The increase in the number of book-printers within the relatively narrow geographical area, disregard of publishers’ privileges, the emergence of pirated reprints, as well as insufficient self-promotion on the book market through introducing novelties had concentrated typographers’ attention on devising new tools of securing their triumph in publisher’
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Tobia, Simona. "Advertising America: VOA and Italy." Cold War History 11, no. 1 (2011): 27–47. http://dx.doi.org/10.1080/14682745.2011.545596.

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Salvage, Tracy A. "J. Walter Thompson: Advertising in America." Charleston Advisor 20, no. 4 (2019): 27–29. http://dx.doi.org/10.5260/chara.20.4.27.

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Sinclair, John. "The Advertising Industry in Latin America." International Communication Gazette 71, no. 8 (2009): 713–33. http://dx.doi.org/10.1177/1748048509345065.

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Green, Nile. "JOURNEYMEN, MIDDLEMEN: TRAVEL, TRANSCULTURE, AND TECHNOLOGY IN THE ORIGINS OF MUSLIM PRINTING." International Journal of Middle East Studies 41, no. 2 (2009): 224a. http://dx.doi.org/10.1017/s0020743809090941.

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This essay offers a reinterpretation of the origins of Islamic printing as part of the new global technological and cultural exchanges of the early 19th century. With a special focus on Iranian printers, it reconstructs the interactions of the individual agents of this technological transfer with their European partners. In particular, it traces the emergence of cultural and technological “middlemen” in government employment who traveled to European cities to acquire printing. The “transculturalism” that these middlemen developed was a necessary qualification for success, and here their intera
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Pope, Daniel, Charles Goodrum, and Helen Dalrymple. "Advertising in America: The First 200 Years." New England Quarterly 64, no. 2 (1991): 344. http://dx.doi.org/10.2307/366141.

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Bhatia, Tej K., and Mukesh Bhargava. "‘America’ in Indian Advertising: Change and Impact." Comparative American Studies An International Journal 12, no. 1-2 (2014): 71–83. http://dx.doi.org/10.1179/1477570014z.00000000069.

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GUNAWAN, ELIZABETH SUSANTI. "SEMIOTIC ANALYSIS OF ADAPTED ADVERTISING COMMUNICATION BETWEEN CHINA AND WESTERN PEPSI “RISING” GLOBAL ADVERTISING." Serat Rupa Journal of Design 1, no. 3 (2018): 475. http://dx.doi.org/10.28932/srjd.v1i3.466.

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communication carried through the same advertising message is expected to help consumers easily recognize the brand anywhere. This strategy is also useful in reducing advertising cost because they don’t have to redesign new advertisements for different countries. Pepsi “Rising” TV Commercial was created by CLM BBDO Paris Agency as the Pepsi global advertising for Africa, Caribbean Sea, Central America, South America, Europe, Oceania, and Asia (India). The advertisements for other countries were only shortened and dubbed to make them fit with local languages. However, for the Chinese market, th
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Manzur, Enrique, Rodrigo Uribe, Pedro Hidalgo, Sergio Olavarrieta, and Pablo Farías. "Comparative advertising effectiveness in Latin America: evidence from Chile." International Marketing Review 29, no. 3 (2012): 277–98. http://dx.doi.org/10.1108/02651331211229769.

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Coleman, Frank M. "The Origins of Advertising Discourse: Locke, Landscape, and America." Ethics, Place & Environment 9, no. 1 (2006): 101–24. http://dx.doi.org/10.1080/13668790600574406.

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Dissertations / Theses on the topic "Advertising Typographers of America"

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Smith, Rebecca Hope. "Ready, steady, go Toyota's advertising in America, 1958-1979 /." Click here to access thesis, 2006. http://www.georgiasouthern.edu/etd/archive/spring2006/rebecca%5Fh%5Fsmith/smith%5Frebecca%5Fh%5F200601%5Fma.pdf.

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Thesis (M.A.)--Georgia Southern University, 2006.<br>"A thesis submitted to the Graduate Faculty of Georgia Southern University in partial fulfillment of the requirements for the degree Master of Arts" ETD. Includes bibliographical references (p. 124-126) and appendices.
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Tromans, Philip. "Advertising America : the printing, publication, and promotion of English New World books, 1553-1600." Thesis, De Montfort University, 2015. http://hdl.handle.net/2086/12484.

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This thesis explores how the paratexts to and physical features of English Tudor books about the New World presented the books’ content to their original readers. The contribution this thesis makes to knowledge is threefold. First, the field of study of English travel and colonial literature lacks a bibliographically informed account of how the books’ constitutive elements of type and paper affect meaning. Widespread use of modern editions of the few accessible texts effaces the originals’ rich aesthetic, structural and tactile forms and fails to comprehensively historicise the production and
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Spring, Dawn. "Selling Brand America: The Advertising Council and the ‘Invisible Hand’ of Free Enterprise, 1941-1961." University of Cincinnati / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1235745009.

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Blanchette, Emily Elizabeth. "Selling the Mechanized Household to Black America: Race and Gender in Domestic Technology Advertising, 1945-1980." Thesis, Virginia Tech, 2011. http://hdl.handle.net/10919/31091.

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In the twentieth century, the target market for household technologies was identified and labeled "Mrs. Consumer," and the lifestyle, values, and ideals attributed to her guided household technology marketing throughout the century. Bonnie Fox conducted an investigation into household technology marketing techniques, using advertisements in Ladies Home Journal (LHJ) as her source material. I argue here that, because of the homogenous, mostly-white readership of LHJ, Fox's use of only LHJ advertisements limited some of the conclusions she could draw about Mrs. Consumer's lifestyle, values, and
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Millwee, Casey Hale. "Standardization of international advertising in Latin America a comparison of advertisements from the United States and Costa Rica /." [Gainesville, Fla.] : University of Florida, 2006. http://purl.fcla.edu/fcla/etd/UFE0017891.

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Bryant, Meghan. "Selling Race in America: Ideologies of Labor, Color, and Social Order in Nineteenth- and Twentieth-Century Advertising Imagery." W&M ScholarWorks, 2016. https://scholarworks.wm.edu/etd/1477067956.

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Scholars have studied American advertising in terms of collectible Americana, histories of printing technology, and consumer culture. These approaches leave a gap in our understanding of American advertising in terms of its role as a powerful carrier of ideological value and a critical participant in national discourses on race and American identity. My study examines nineteenth- and twentieth-century advertising imagery and visual culture—including postcards, prints, and other related ephemera—reading such images as conscious commentary on contemporary racial, social, and economic issues. I e
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Hussey, Scott D. "The Sunshine State's Golden Fruit: Florida And The Orange, 1930-1960." Scholar Commons, 2010. https://scholarcommons.usf.edu/etd/1664.

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Neither indigenous nor exclusive to Florida, the orange has nevertheless become an international symbol for the state. This connection between product and place appears in cultural materials regarding Florida. In fact and fiction the orange has operated as metaphor and synecdoche for an Edenic Florida. This thesis analyzes how the orange came to represent a "natural" Florida through the conflation of the commercial product with the state's history by way of political and marketing puffery. A litany of citrus advertisements, tourist ephemera, and historical associations regarding the state ackn
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Pequignot, Jennifer L. "Creating an Engaging Tradition: N.W. Ayer & Son and De Beers' Advertising Campaigns in the United States from 1939 to 1952." Miami University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=miami1281104096.

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Somogyi, Alexander Adorjan. "Women and Children First: American Magazine Image Depictions of Japan and the Japanese, 1951-1960." Oberlin College Honors Theses / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=oberlin1525995721331075.

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White-Fredette, Cassandra. "Looking to the Future, Selling the Past: Churchill Weavers Marketing Strategies in the 1950s." UKnowledge, 2014. http://uknowledge.uky.edu/art_etds/6.

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This thesis explores the Churchill Weavers stereocards housed at the Kentucky Historical Society and Berea College based on visual analysis. By examining the stereocards as advertisements and comparing them to a series of short films created by the company, I will discuss how the Churchill Weavers created a brand that emphasized both an image of traditional American rural production and modern urban consumption. I will further discuss how the marketing strategies used by the Churchill Weavers exemplify a larger trend in American advertising in the years following World War Two.
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Books on the topic "Advertising Typographers of America"

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Goodrum, Charles A. Advertising in America: The first two hundred years. Harry N. Abrams, 1990.

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Applegate, Edd. Personalities and products: A historical perspective on advertising in America. Greenwood Press, 1998.

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Fetherston, David. Farm tractor advertising in America, 1900-1960. Motorbooks International Publishers & Whoesalers, 1996.

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James, Maxeiner, and Schotthöfer Peter W. 1948-, eds. Advertising law in Europe and North America. Kluwer Law and Taxation Publishers, 1992.

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James, Maxeiner, and Schotthöfer Peter W. 1948-, eds. Advertising law in Europe and North America. 2nd ed. Kluwer Law International, 1999.

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Goodrum, Charles A. Advertising in America: The first 200 years. Harry N. Abrams, 1990.

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Yasutoshi, Ikuta, ed. The '60s America portrayed through advertisements. Gurapikkusha, 1989.

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Bush, Gregory Wallace. Lord of attention: Gerald Stanley Lee & the crowd metaphor in industrializing America. University of Massachusetts Press, 1991.

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Center, Poynter, ed. Religion, morality, and the professions in America. Poynter Center, Indiana University, 1998.

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Congdon-Martin, Douglas. America for sale: A collector's guide to antique advertising. Schiffer Pub., 1991.

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Book chapters on the topic "Advertising Typographers of America"

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Ewen, Stuart. "Advertising and the Development of Consumer Society." In Cultural Politics in Contemporary America. Routledge, 2022. http://dx.doi.org/10.4324/9781003326427-8.

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Jhally, Sut. "Advertising as Religion: The Dialectic of Technology and Magic." In Cultural Politics in Contemporary America. Routledge, 2022. http://dx.doi.org/10.4324/9781003326427-19.

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Sinclair, John. "The Advertising Industry in Latin America: A Contemporary Overview." In Consumer Culture in Latin America. Palgrave Macmillan US, 2012. http://dx.doi.org/10.1057/9781137116864_3.

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Spring, Dawn. "“The Conscience of America” and “The Arsenal of Persuasion”." In Advertising in the Age of Persuasion. Palgrave Macmillan US, 2011. http://dx.doi.org/10.1057/9780230339644_9.

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Mensa Torras, Marta. "Latin America and its influence on global creative advertising." In Global Advertising Practice in a Borderless World. Routledge, 2017. http://dx.doi.org/10.4324/9781315688626-6.

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Casaqui, Vander. "Images of Work for Consumption: Factory’s Representations in Ideological Propaganda and Advertising." In Consumer Culture in Latin America. Palgrave Macmillan US, 2012. http://dx.doi.org/10.1057/9781137116864_11.

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Freedman, Joshua, and Dan Jurafsky. "Authenticity in America: Class Distinctions in Potato Chip Advertising." In Food and Culture. Routledge, 2018. http://dx.doi.org/10.4324/9781315680347-18.

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Renforth, William, and Sion Raveed. "Television Advertising: uses of Information in the U.S. and Latin America." In Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16946-0_52.

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Hardin, John C. "Message or Method?" In Church Advertising, Public Relations and Marketing in Twentieth-Century America. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-13044-1_11.

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Hardin, John C. "Open All Summer, Splendid Music, Cool and Comfortable." In Church Advertising, Public Relations and Marketing in Twentieth-Century America. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-13044-1_8.

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Conference papers on the topic "Advertising Typographers of America"

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Jovančić, Kata, Neda Milić Keresteš, and Uroš Nedeljković. "Influence of white space on text scanning." In 10th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design,, 2020. http://dx.doi.org/10.24867/grid-2020-p79.

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Among its many roles, typography also serves to make a text more legible and readable, allowing the reader to follow the content flow with more ease. Typographic hierarchy, in turn, with its use of different logical and visual tools, serves to establish an order of importance of different text elements. To emphasize certain elements – i.e. create eye-catchers, typographers usually resort to making bigger and bolder items. In this paper we wish to examine whether white space can also serve as a means of emphasis. While several studies have already proven that white space influences consumer per
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Li, Zhu, and Ang Lay Hoon. "Advertising Appeals in Baby Formula Commercials across Cultures." In GLOCAL Conference on Asian Linguistic Anthropology 2020. The GLOCAL Unit, SOAS University of London, 2020. http://dx.doi.org/10.47298/cala2020.16-5.

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Advertising, as a means of social communication, is seen as a reflection of cultural values, so does baby formula commercials. Advertising appeals, including both emotional and rational appeals, are an important strategy for advertisers to create effective commercials. This cross-cultural study compared the types of advertising appeals used in baby formula commercials of China, America, and Malaysia. It further investigated whether advertising appeals were related to the cultural values of these three countries using the Hofstede model, specifically individualism-collectivism. A comparative co
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Reports on the topic "Advertising Typographers of America"

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Túñez López, M., V. Altamirano, and KP Valarezo. Collaborative tourism communication 2.0: promotion, advertising and interactivity in government tourism websites in Latin America. Revista Latina de Comunicación Social, 2016. http://dx.doi.org/10.4185/rlcs-2016-1094en.

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Shey Wiysonge, Charles. What are the benefits and harms of direct to consumer advertising? SUPPORT, 2016. http://dx.doi.org/10.30846/160805.

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Direct to consumer advertising is increasingly used by the pharmaceutical industry and its merits have been extensively debated. Regulations related to such advertising vary: in New Zealand and the United States of America (USA), for example, regulations do not explicitly prohibit such advertising and its use has grown. In other countries, however, the practice has been banned and heavy lobbying by the pharmaceutical industry has been resisted.
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Miller, Eric T. Financial Services in the Trading System: Progress and Prospects. Inter-American Development Bank, 1999. http://dx.doi.org/10.18235/0008609.

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In the winter of 1996, Canada's third largest financial institution, the Bank of Montreal, launched a now infamous advertising campaign in which it asked the question: Can a bank change? While the resulting ads naturally responded in the affirmative, many other large financial institutions were asking themselves the same question. The dramatic acceleration since the mid-to-late 1980's of the rate at which banks are establishing branches and/or investing in financial institutions outside of their home markets combined with the dismantling by governments around the world of many traditional regu
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