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Dissertations / Theses on the topic 'Advertising Typographers of America'

Author: Grafiati

Published: 4 June 2021

Last updated: 28 July 2025

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1

Smith, Rebecca Hope. "Ready, steady, go Toyota's advertising in America, 1958-1979 /." Click here to access thesis, 2006. http://www.georgiasouthern.edu/etd/archive/spring2006/rebecca%5Fh%5Fsmith/smith%5Frebecca%5Fh%5F200601%5Fma.pdf.

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Thesis (M.A.)--Georgia Southern University, 2006.<br>"A thesis submitted to the Graduate Faculty of Georgia Southern University in partial fulfillment of the requirements for the degree Master of Arts" ETD. Includes bibliographical references (p. 124-126) and appendices.

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2

Tromans, Philip. "Advertising America : the printing, publication, and promotion of English New World books, 1553-1600." Thesis, De Montfort University, 2015. http://hdl.handle.net/2086/12484.

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This thesis explores how the paratexts to and physical features of English Tudor books about the New World presented the books’ content to their original readers. The contribution this thesis makes to knowledge is threefold. First, the field of study of English travel and colonial literature lacks a bibliographically informed account of how the books’ constitutive elements of type and paper affect meaning. Widespread use of modern editions of the few accessible texts effaces the originals’ rich aesthetic, structural and tactile forms and fails to comprehensively historicise the production and

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3

Spring, Dawn. "Selling Brand America: The Advertising Council and the ‘Invisible Hand’ of Free Enterprise, 1941-1961." University of Cincinnati / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1235745009.

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4

Blanchette, Emily Elizabeth. "Selling the Mechanized Household to Black America: Race and Gender in Domestic Technology Advertising, 1945-1980." Thesis, Virginia Tech, 2011. http://hdl.handle.net/10919/31091.

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In the twentieth century, the target market for household technologies was identified and labeled "Mrs. Consumer," and the lifestyle, values, and ideals attributed to her guided household technology marketing throughout the century. Bonnie Fox conducted an investigation into household technology marketing techniques, using advertisements in Ladies Home Journal (LHJ) as her source material. I argue here that, because of the homogenous, mostly-white readership of LHJ, Fox's use of only LHJ advertisements limited some of the conclusions she could draw about Mrs. Consumer's lifestyle, values, and

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5

Millwee, Casey Hale. "Standardization of international advertising in Latin America a comparison of advertisements from the United States and Costa Rica /." [Gainesville, Fla.] : University of Florida, 2006. http://purl.fcla.edu/fcla/etd/UFE0017891.

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6

Bryant, Meghan. "Selling Race in America: Ideologies of Labor, Color, and Social Order in Nineteenth- and Twentieth-Century Advertising Imagery." W&M ScholarWorks, 2016. https://scholarworks.wm.edu/etd/1477067956.

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Scholars have studied American advertising in terms of collectible Americana, histories of printing technology, and consumer culture. These approaches leave a gap in our understanding of American advertising in terms of its role as a powerful carrier of ideological value and a critical participant in national discourses on race and American identity. My study examines nineteenth- and twentieth-century advertising imagery and visual culture—including postcards, prints, and other related ephemera—reading such images as conscious commentary on contemporary racial, social, and economic issues. I e

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7

Hussey, Scott D. "The Sunshine State's Golden Fruit: Florida And The Orange, 1930-1960." Scholar Commons, 2010. https://scholarcommons.usf.edu/etd/1664.

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Neither indigenous nor exclusive to Florida, the orange has nevertheless become an international symbol for the state. This connection between product and place appears in cultural materials regarding Florida. In fact and fiction the orange has operated as metaphor and synecdoche for an Edenic Florida. This thesis analyzes how the orange came to represent a "natural" Florida through the conflation of the commercial product with the state's history by way of political and marketing puffery. A litany of citrus advertisements, tourist ephemera, and historical associations regarding the state ackn

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8

Pequignot, Jennifer L. "Creating an Engaging Tradition: N.W. Ayer & Son and De Beers' Advertising Campaigns in the United States from 1939 to 1952." Miami University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=miami1281104096.

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9

Somogyi, Alexander Adorjan. "Women and Children First: American Magazine Image Depictions of Japan and the Japanese, 1951-1960." Oberlin College Honors Theses / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=oberlin1525995721331075.

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10

White-Fredette, Cassandra. "Looking to the Future, Selling the Past: Churchill Weavers Marketing Strategies in the 1950s." UKnowledge, 2014. http://uknowledge.uky.edu/art_etds/6.

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This thesis explores the Churchill Weavers stereocards housed at the Kentucky Historical Society and Berea College based on visual analysis. By examining the stereocards as advertisements and comparing them to a series of short films created by the company, I will discuss how the Churchill Weavers created a brand that emphasized both an image of traditional American rural production and modern urban consumption. I will further discuss how the marketing strategies used by the Churchill Weavers exemplify a larger trend in American advertising in the years following World War Two.

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11

Chance, Helena M. F. "'The Factory in a Garden' : corporate recreational landscapes in England and the United States, 1880-1939." Thesis, University of Oxford, 2010. http://ora.ox.ac.uk/objects/uuid:98e6efda-ea51-4bbd-834d-a606fcd5eec7.

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From the 1880s, a new type of designed green space appeared in the industrial landscape in England and the USA - the factory pleasure garden or park. At the same time, industrialists began to enhance their office and factory buildings with landscaping and planting, and some opened allotment gardens for the children of factory workers. The making of gardens and parks around or near office and factory buildings, designed by professionals, was driven by belief in the value of gardens and parks to recruitment and retention of staff, to industrial welfare, and to advertising, corporate identity and

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12

Hintch, Sarah Anne. "International Brands and Cultural Diplomacy(Nike's "Brand Diplomacy" and its Influence on China-US Relations)." The Ohio State University, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=osu1492568036089362.

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13

Toro, Tamayo Luis Carlos. "Publicité et modernisation au Chili et en Colombie entre 1870 et 1914 : une approche des processus d'établissement de la publicité comme représentation d'une nouvelle pratique de consommation." Thesis, Paris 10, 2012. http://www.theses.fr/2012PA100063/document.

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La modernisation de la fin du XIX siècle se présente en Amérique latine comme un projet économique qui prétend modifier les paradigmes sociaux et culturels existants en surmontant et dépassant les héritages coloniaux encore ancrés dans la société. L´analyse des annonces publicitaires publiées dans les moyens de communication imprimés au Chili et en Colombie, entre 1870 et 1914, nous permet d'apprécier l´émergence d´un nouvel ordre discursif autour de pratiques de consommation en rapport avec la modernisation, d´une part, mais aussi de cerner comment les nouveaux modèles d'échange de biens et d

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14

Jeng, Weng-Jeng, and 鄭文政. "Reflections Of Culture：A Longitudial Advertising Appeals Analysis From Taiwan And America." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/94542112007037199817.

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碩士<br>國立交通大學<br>管理科學研究所<br>82<br>Content analysis was used to examine cultural values manifested in advertising in Taiwan and America from 1969 to 1993. This research attempts to understand the changing trends of cultural values which are recongnized as a powerful force influencing consumer behavior. Hofstede''s cultural dimensions were employed for main categories. A total of 1,246 (Taiwan) and 1,000 (America) commercial magazine advertisings were collected. We regard cross-cultural differ

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15

Brooks, Dwight Ernest. "Consumer markets and consumer magazines Black America and the culture of consumption, 1920-1960 /." 1991. http://catalog.hathitrust.org/api/volumes/oclc/27235519.html.

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16

Blažková, Michaela. "V zajetí televize. Aktéři, televizní žánry a programy v USA a Československu ve 2. polovině 20. století." Doctoral thesis, 2018. http://www.nusl.cz/ntk/nusl-389860.

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ÚSTAV HOSPODÁŘSKÝCH A SOCIÁLNÍCH DĚJIN ANOTACE DIZERTAČNÍ PRÁCE V zajetí televize Aktéři, televizní žánry a programy v USA a Československu v 2. polovině 20. století CAPTURED BY TELEVISION ACTORS, TELEVISION GENRES AND PROGRAM IN THE US AND CZECHOSLOVAKIA IN THE SECOND HALF OF THE 20TH CENTURY Mgr. Michaela Blažková Vedoucí dizertační práce: Doc. PhDr. Michal Pullmann, Ph.D. Praha 2018 Summary Against the backdrop of political, economic and cultural changes, changes have been taking place in the United States of America in the 1950s, even at the level of whole society. One of the crucial chang

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17

Plamondon, Geneviève. "Effet du prix des cigarettes et de l’exposition à la publicité en faveur du tabac sur le tabagisme des adolescents d’Amérique du Sud." Thèse, 2014. http://hdl.handle.net/1866/11259.

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L’épidémie de tabagisme est responsable de la mort de millions de personnes et malgré cela, la consommation mondiale de produits du tabac ne cesse d’augmenter. La majorité des fumeurs vivent aujourd’hui dans les pays à revenu faible et intermédiaire, et les maladies non-transmissibles liées au tabac représentent un important fardeau pour ces systèmes de santé. L’Amérique du Sud n’y échappe pas et un fait très préoccupant est certainement la prévalence élevée chez les adolescents de cette région. La présente étude visait à évaluer l’effet du prix des cigarettes et de l’exposition à la publicit

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