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Journal articles on the topic 'Advertising Typographers of America'

Author: Grafiati

Published: 4 June 2021

Last updated: 28 July 2025

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1

Lichnerová, Lucia. "To Publish, Make Known and Sell or Promoting Printed Books in the Incunabula Period." Z Badań nad Książką i Księgozbiorami Historycznymi 15, no. 3 (2021): 331–56. http://dx.doi.org/10.33077/uw.25448730.zbkh.2021.675.

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The study To Publish, Make Known and Sell is based on verified existence of competition tensions between the 15th century typographers/publishers, related to the absence of functional regulatory tools of book production of the incunabula period. The increase in the number of book-printers within the relatively narrow geographical area, disregard of publishers’ privileges, the emergence of pirated reprints, as well as insufficient self-promotion on the book market through introducing novelties had concentrated typographers’ attention on devising new tools of securing their triumph in publisher’

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2

Tobia, Simona. "Advertising America: VOA and Italy." Cold War History 11, no. 1 (2011): 27–47. http://dx.doi.org/10.1080/14682745.2011.545596.

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3

Salvage, Tracy A. "J. Walter Thompson: Advertising in America." Charleston Advisor 20, no. 4 (2019): 27–29. http://dx.doi.org/10.5260/chara.20.4.27.

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4

Sinclair, John. "The Advertising Industry in Latin America." International Communication Gazette 71, no. 8 (2009): 713–33. http://dx.doi.org/10.1177/1748048509345065.

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5

Green, Nile. "JOURNEYMEN, MIDDLEMEN: TRAVEL, TRANSCULTURE, AND TECHNOLOGY IN THE ORIGINS OF MUSLIM PRINTING." International Journal of Middle East Studies 41, no. 2 (2009): 224a. http://dx.doi.org/10.1017/s0020743809090941.

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This essay offers a reinterpretation of the origins of Islamic printing as part of the new global technological and cultural exchanges of the early 19th century. With a special focus on Iranian printers, it reconstructs the interactions of the individual agents of this technological transfer with their European partners. In particular, it traces the emergence of cultural and technological “middlemen” in government employment who traveled to European cities to acquire printing. The “transculturalism” that these middlemen developed was a necessary qualification for success, and here their intera

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6

Pope, Daniel, Charles Goodrum, and Helen Dalrymple. "Advertising in America: The First 200 Years." New England Quarterly 64, no. 2 (1991): 344. http://dx.doi.org/10.2307/366141.

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7

Bhatia, Tej K., and Mukesh Bhargava. "‘America’ in Indian Advertising: Change and Impact." Comparative American Studies An International Journal 12, no. 1-2 (2014): 71–83. http://dx.doi.org/10.1179/1477570014z.00000000069.

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8

GUNAWAN, ELIZABETH SUSANTI. "SEMIOTIC ANALYSIS OF ADAPTED ADVERTISING COMMUNICATION BETWEEN CHINA AND WESTERN PEPSI “RISING” GLOBAL ADVERTISING." Serat Rupa Journal of Design 1, no. 3 (2018): 475. http://dx.doi.org/10.28932/srjd.v1i3.466.

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communication carried through the same advertising message is expected to help consumers easily recognize the brand anywhere. This strategy is also useful in reducing advertising cost because they don’t have to redesign new advertisements for different countries. Pepsi “Rising” TV Commercial was created by CLM BBDO Paris Agency as the Pepsi global advertising for Africa, Caribbean Sea, Central America, South America, Europe, Oceania, and Asia (India). The advertisements for other countries were only shortened and dubbed to make them fit with local languages. However, for the Chinese market, th

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9

Manzur, Enrique, Rodrigo Uribe, Pedro Hidalgo, Sergio Olavarrieta, and Pablo Farías. "Comparative advertising effectiveness in Latin America: evidence from Chile." International Marketing Review 29, no. 3 (2012): 277–98. http://dx.doi.org/10.1108/02651331211229769.

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10

Coleman, Frank M. "The Origins of Advertising Discourse: Locke, Landscape, and America." Ethics, Place & Environment 9, no. 1 (2006): 101–24. http://dx.doi.org/10.1080/13668790600574406.

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11

Freedman, Joshua, and Dan Jurafsky. "Authenticity in America: Class Distinctions in Potato Chip Advertising." Gastronomica 11, no. 4 (2011): 46–54. http://dx.doi.org/10.1525/gfc.2012.11.4.46.

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Our study uses the language of food to examine the representation of socioeconomic class identity in contemporary America by comparing the advertising language on expensive bags of potato chips with that on inexpensive chips. We find that the language on expensive chip bags indeed emphasizes factors that are more representative of higher socioeconomic status, such as more complex language and more claims about health. We also find support for Pierre Bourdieu's hypothesis that taste is fundamentally negative: descriptions on expensive chips, unlike on inexpensive chips, are full of comparison (

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12

Story, Daniel J. "Branding Trust: Advertising and Trademarks in Nineteenth-Century America." Journal of American History 111, no. 4 (2025): 809–10. https://doi.org/10.1093/jahist/jaae314.

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13

El Besomey, Dina Ali Mohamed El-Besomey. "The comparative study of advertising American presidency election campaign for both "Barack Obama"- "Donald Trump "via advertising animation film with multimedia." European Journal of Education 5, no. 1 (2022): 25. http://dx.doi.org/10.26417/204tqe93.

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The role of advertising animation film as a political motivate in the contemporary reality strategy through multimedia in the research scale of universal unilateral force" America". and this reflection on the animation industry, which made the US authorities and capital owners as a political motivate towards political trends and political changes within and outside America worldwide , And this impact and reflection of our country Egypt and monitoring the effects and results of modern political changes in the contemporary Egyptian reality, and the need to presence of an national Egyptian defens

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14

De Souza Tavares, Wagner, and Rani Uli Silitonga. "The Coca-Cola Company advertising history illustrated through phonecards." International Journal of Arts and Humanities 4, no. 1 (2023): 137–46. http://dx.doi.org/10.25082/ijah.2023.01.002.

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Coca-Cola is a carbonated beverage created by The Coca-Cola Company in Atlanta, Georgia, United States of America (USA) which leadership in the soft drink business was achieved after development of advertising programs. Phonecards are items collected by people worldwide. Telecommunication companies along with The Coca-Cola Company displayed Coca-Cola advertising on phonecards. The objective was to illustrate The Coca-Cola Company advertising history through Coca-Cola phonecards. Single phonecards and those in the form of sets and puzzles, besides phonecard folders were used in the study. The n

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15

Samuel, Lawrence R. "Distinctly un-American: subliminal advertising and the Cold War." Journal of Historical Research in Marketing 8, no. 1 (2016): 99–119. http://dx.doi.org/10.1108/jhrm-08-2015-0030.

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Purpose – This paper aims to describe the relationship between subliminal advertising and the Cold War to have a better understanding of the cultural dynamics of postwar America. Design/methodology/approach – This paper is a review of primary and secondary materials from the period 1957-1958, primarily popular and trade periodicals that capture the events as they took place. Findings – Subliminal advertising both reflected and shaped fears grounded in the Cold War cultural climate, and reveal other key insights related to the postwar psyche. Research limitations/implications – Political ideolo

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16

Korgaonkar, Pradeep, Ronnie Silverblatt, and Bay O’Leary. "Web advertising and Hispanics." Journal of Consumer Marketing 18, no. 2 (2001): 134–52. http://dx.doi.org/10.1108/07363760110386009.

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The liaison between America Online and Hispanic Publishing Corporation to launch an interactive area called HISPANIC Online attests to the growing importance of the Hispanic consumers to US corporations. Still, little published research exists documenting the evaluation and usage of Web advertising by this growing segment of the US population. Applying Pollay and Mittal’s seven‐factor advertising beliefs model, the authors explore the Hispanic Web users’ beliefs, attitudes, and use of Web advertising. The seven belief factors regarding Web advertising, as well as attitudes and demographic fact

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17

Hale, Margaret E. "The Nineteenth-Century American Trade Card." Business History Review 74, no. 4 (2000): 683–88. http://dx.doi.org/10.2307/3116471.

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Industrialization, urbanization, and commercial expansion following the Civil War altered the social and economic landscape in America and contributed to the rapid development of new consumer markets. Manufacturers began to vie aggressively for consumer spending. It was the advertising trade card that met the need for an effective national advertising medium, heralding the arrival of an extraordinary variety of manufactured goods newly available to the American public.

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18

Schroeder, Jonathan E., Jackson Lears, Robert Jensen, and Beatriz Colomina. "Fables of Abundance: A Cultural History of Advertising in America." Design Issues 11, no. 3 (1995): 76. http://dx.doi.org/10.2307/1511778.

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19

Marchand, Roland, and Jackson Lears. "Fables of Abundance: A Cultural History of Advertising in America." Journal of American History 82, no. 3 (1995): 1176. http://dx.doi.org/10.2307/2945134.

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20

Fischer, Claude S., and Jackson Lears. "Fables of Abundance: A Cultural History of Advertising in America." Contemporary Sociology 24, no. 6 (1995): 820. http://dx.doi.org/10.2307/2076721.

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21

Crunden, Robert M., and Jackson Lears. "Fables of Abundance: A Cultural History of Advertising in America." American Historical Review 103, no. 3 (1998): 958. http://dx.doi.org/10.2307/2650697.

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22

Helfand, William H. "Medicine Ave.: The Story of Medical Advertising in America (review)." Bulletin of the History of Medicine 74, no. 3 (2000): 659–60. http://dx.doi.org/10.1353/bhm.2000.0127.

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23

Robinson, Daniel. "Marketing Gum, Making Meanings: Wrigley in North America, 1890–1930." Enterprise & Society 5, no. 1 (2004): 4–44. http://dx.doi.org/10.1017/s1467222700013173.

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This essay is a business and cultural history of Wrigley marketing in North America from the 1890s until the early 1930s. Wrigley relied on wholesalers at a time when consumer goods makers were expanding their sales forces. A prolific advertiser, Wrigley provided favorable terms to retailers carrying chewing gum, countering the view that advertising, by enabling direct communication between manufacturer and consumer, diminished retailer clout in the chain of distribution. Wrigley advertising constructed meanings on multiple levels, discussed here with the theoretical tools of liminality and se

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24

J. VISER, VICTOR. "Winning the Peace: American Planning for a Profitable Post-War World." Journal of American Studies 35, no. 1 (2001): 111–26. http://dx.doi.org/10.1017/s0021875801006557.

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Shortly after the end of World War II, on 11 December 1945, James Webb Young, Chairman of the Advertising Council and Director of the J. Walter Thompson Company, spoke to the annual meeting of the American Association of Advertising Agencies at the Continental Hotel in Chicago. The title of his speech was, “What Advertising Learned From the War,” and in it Young talked about an immediate post-war period that was, by most accounts, an exuberant time for an America flushed by a victory that finally marked it as a true global power. The American government proclaimed it, the American people belie

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25

Stole, Inger L. "Advertising America: Official Propaganda and the U.S. Promotional Industries, 1946–1950." Journalism & Communication Monographs 23, no. 1 (2021): 4–63. http://dx.doi.org/10.1177/1522637920983766.

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In the mid-1930s, the notion that the U.S. government would collaborate with the country’s private industries to project official policies and shape public opinion abroad as well as at home would have been controversial and considered a violation of the nation’s democratic values. Yet, by the early 1950s, institutions and practices were in place to make this a regular activity. Much of this ideological work was done surreptitiously, in conjunction with commercial media, and there was little public or news media discussion demanding exposure and accountability for it. What had once been unthink

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26

Estrada-Jimenez, Jose, Javier Parra-Arnau, Ana Rodriguez-Hoyos, Jordi Forne, and Esteve Pallares-Segarra. "A Measurement Study of Online Tracking and Advertising in Ibero-America." IEEE Access 9 (2021): 80996–1007. http://dx.doi.org/10.1109/access.2021.3085024.

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27

Kitch, C. L. "Food Is Love: Food Advertising and Gender Roles in Modern America." Journal of American History 93, no. 4 (2007): 1331. http://dx.doi.org/10.2307/25094758.

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28

Lykins, D. L. "Advertising in the Age of Persuasion: Building Brand America, 1941-1961." Journal of American History 99, no. 3 (2012): 979–80. http://dx.doi.org/10.1093/jahist/jas449.

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29

Mack, Adam. "Food Is Love: Food Advertising and Gender Roles in Modern America." Journal of Popular Culture 40, no. 2 (2007): 393–95. http://dx.doi.org/10.1111/j.1540-5931.2007.00393.x.

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30

Rugh, S. S. "The Holiday Makers: Magazines, Advertising, and Mass Tourism in Postwar America." Journal of American History 100, no. 4 (2014): 1268. http://dx.doi.org/10.1093/jahist/jau117.

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31

Heller, Michael. "Freud on Madison Avenue: motivation research and subliminal advertising in America." Business History 52, no. 6 (2010): 1012–14. http://dx.doi.org/10.1080/00076791.2010.517002.

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32

Baločkaitė, Rasa. "The holiday makers: magazines, advertising, and mass tourism in postwar America." Journal of Cultural Geography 30, no. 3 (2013): 382–84. http://dx.doi.org/10.1080/08873631.2013.837636.

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33

Thomas, Amos Owen. "Visual Vernaculars Across Emerging Markets Inter-Cultural Perception of Global Advertising." Journal of Intercultural Communication 19, no. 2 (2019): 1–18. http://dx.doi.org/10.36923/jicc.v19i2.785.

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Given the predominance of visual image over language copy in global advertising this research explores its inter-cultural perception across emerging markets worldwide. Discourse analysis was conducted on the qualitative responses to global print advertisements by target segments in emerging markets of three geographic regions. Both similarities and differences of perception were found between the selected markets in the Middle East, Latin America and East Asia regions, among the upper middle-class target segment for up-market fashion products. Hence the author proposes that visual perception o

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34

Duggal, Gunika. "The Dynamics of Political Advertising: A Comprehensive Theoretical Analysis." Journal of Communication and Management 2, no. 04 (2023): 275–80. http://dx.doi.org/10.58966/jcm20232410.

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Political advertising has long been integral to election campaigns, government policies and regimes in India and worldwide. They play a significant role in shaping public opinion and influencing voter behavior. We remember Eisenhower’s “I Like Ike” campaign from America to Indira Gandhi’s “Gareebi Hatao” to Narendra Modi’s “Ab Ki Baar Modi Sarkar” Campaign, and many more. This paper provides a theoretical overview of political advertising with examples of the American and Indian contexts. It explores the contrast and similarity between conventional and political advertising based on the arenas

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35

Rosenquist, Rod. "Copywriting Gertrude Stein: Advertising, Anonymity, Autobiography." Modernist Cultures 11, no. 3 (2016): 331–50. http://dx.doi.org/10.3366/mod.2016.0144.

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This article traces the parallel, though in some ways inverted, early careers of Gertrude Stein and Helen Woodward: one a celebrated but little-read modernist author and the other a widely-read but largely anonymous copywriter. The first section draws comparisons between early twentieth-century changes in advertising copy and Stein's literary innovations, focusing on the techniques used by Stein and copywriters like Woodward to direct attention to ordinary objects or promote branded products by appealing to the individual reader's experience and subjectivity. The second section goes on to cons

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36

Mallarino, Christina, Luis F. Gómez, Laura González-Zapata, Yazmín Cadena, and Diana C. Parra. "Advertising of ultra-processed foods and beverages: children as a vulnerable population." Revista de Saúde Pública 47, no. 5 (2013): 1006–10. http://dx.doi.org/10.1590/s0034-8910.2013047004319.

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The rapid nutrition transition occurring in Latin America has resulted in a sharp increase of childhood overweight and obesity. Recent evidence has shown that food and beverage advertising has a great influence on children’s eating behavior. This population has become a key target market for the ultra-processed foods and beverages industry, which is marketing products in an aggressive way. Evidence shows that Latin American countries have poor regulation of ultra-processed foods and beverages advertising, where the discourse of self-regulation still prevails over statutory regulations. The fol

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37

Scanlon, Jennifer. "Mediators in the International Marketplace: U.S. Advertising in Latin America in the Early Twentieth Century." Business History Review 77, no. 3 (2003): 387–415. http://dx.doi.org/10.2307/30041184.

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In the early twentieth century, companies relied on advertising to inform international audiences about their products and services, just as they do today. The J. Walter Thompson Company, a New York–based advertising agency, entered the global stage early, and by 1928 Thompson advertisements had appeared in twenty-six languages in over forty countries. Reaching international audiences and expanding their tastes required an understanding of local cultures and the ways in which they conducted their businesses, and advertisers often had to act as mediators for their clients. The J. Walter Thompso

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38

Larraga, Liliana Coronado, Juan Jose Lopez Navarro, Manuel David Isin Vilema, Diana Marcela Figueroa Fonseca, and Diego Omar Guevara Torrecillas. "Advertising Gamification as an Educational Tool: A Quantitative Study in University Training Environments." Journal of Posthumanism 5, no. 6 (2025): 2512–19. https://doi.org/10.63332/joph.v5i6.2369.

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Gamification has been presented as a revolutionary tactic to promote learning in training contexts. This quantitative analysis examines the effect of advertising gamification as a teaching resource in university environments, assessing its effectiveness in motivating, preserving knowledge and involving students. A structured survey was carried out with 210 students from universities in Latin America, followed by a descriptive and inferential statistical study. The findings indicate that gamification based on advertising actions significantly enhances motivation and enhances content comprehensi

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39

Yergensen, B. "Ideological Window Dressing: Advertising Superman Cinema for Religious Audiences in Post 9/11 America." Utah Journal of Communication 1, no. 1 (2023): 18–27. https://doi.org/10.5281/zenodo.7796439.

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This study explores contextualized ideological window dressing, or simultaneous appeals to niche audiences while still advertising to the general public, with focus on the heightened, and consequentially ongoing, trajectory for religious advertising in post 9/11 America. With the then growing market of Christian popular culture, cultural marketing for differing audience readings were driven by the opportunity to offer polysemic audience experiences, sparked in post 9/11 with reawakened religious ideologies connected to American Christianity. The religiously interpretable 2006 Superman Returns

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40

Vinnik, Alina Evgenievna. "Market analysis of neuromarketing technologies and assessment of their role in improving the effectiveness of content perception." Vestnik of Astrakhan State Technical University. Series: Economics 2024, no. 3 (2024): 95–103. http://dx.doi.org/10.24143/2073-5537-2024-3-95-103.

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The results of a study of the dynamics of the global market of neuromarketing technologies, in particular the market of eye movement tracking technology (eyetracking), are presented. The conclusion is made about the existing positive dynamics: in recent years, the market has been showing annual growth and, according to experts, by 2032 it may reach a value of $ 3.2 billion.; as well as the high demand for neuromarketing technologies in various fields such as healthcare, retail, the gaming industry, automotive, advertising, etc., due to the growing needs of businesses in monitoring consumer beh

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41

Melosh, Barbara. "Fables of Abundance: A Cultural History of Advertising in America. Jackson Lears." Winterthur Portfolio 30, no. 2/3 (1995): 193–96. http://dx.doi.org/10.1086/wp.30.2_3.4618507.

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42

Rabinovitch-Fox, Einav. "Baby, You Can Drive My Car: Advertising Women's Freedom in 1920s America." American Journalism 33, no. 4 (2016): 372–400. http://dx.doi.org/10.1080/08821127.2016.1241641.

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43

Kinnick, Katherine N. "How corporate America grieves: responses to September 11 in public relations advertising." Public Relations Review 29, no. 4 (2003): 443–59. http://dx.doi.org/10.1016/j.pubrev.2003.08.006.

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44

Socolow, Michael. "Psyche and society: Radio advertising and social psychology in America, 1923-1936." Historical Journal of Film, Radio and Television 24, no. 4 (2004): 517–34. http://dx.doi.org/10.1080/0143968042000293856.

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45

Smulyan, Susan. "Radio advertising to women in Twenties America: “A latchkey to every home”." Historical Journal of Film, Radio and Television 13, no. 3 (1993): 299–314. http://dx.doi.org/10.1080/01439689300260271.

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46

Hanni, David A., John K. Ryans, and Ivan R. Vernon. "Executive Insights: Coordinating International Advertising—The Goodyear Case Revisited for Latin America." Journal of International Marketing 3, no. 2 (1995): 83–98. http://dx.doi.org/10.1177/1069031x9500300207.

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In the mid-1970s, Goodyear's European advertising approach—designed to achieve an optimal balance between standardization and localization—was presented in a Journal of Marketing article. Since that approach was discussed, the interest in the standardize/localize issue has continued to receive extensive attention from both practitioners and academicians. This article reviews Goodyear's 1970s approach in light of today's global marketing environment and outlines how it differs from the firm's current patterned approach in Latin America. The steps followed in developing the current patterned app

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47

Ibrahim, Yasmin. "The Negro marketing dilemma." Journal of Historical Research in Marketing 8, no. 4 (2016): 545–63. http://dx.doi.org/10.1108/jhrm-04-2015-0013.

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Purpose Terminologies such as “integrated marketing” and “market segmentation” may be common parlance in contemporary marketing literature, but, in post-war America, they had distinct racial orientations mediated by a history of segregation. This paper aims to examine the resonant discourses in the construction of the Negro market in post-war America and observes that the field of marketing provides a historiography, where Negro marketing was constructed as dilemmatic and through a duality of the black market impacting the well-established white market. A survey of marketing literature from th

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48

Ferraz, Claudia Pereira, Emily West, and Joshua Braun. "Sleeping Giants and indirect boycotts against the far right in United States of America." Aurora. 14, no. 40 (2021): 28–47. http://dx.doi.org/10.23925/1982-6672.2021v14i40p28-47.

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During the first semester of 2020, in the midst of the pandemic from the new coronavirus, NEAMP PUC-SP (Center for Studies in Art, Media and Politics) began to investigate civil actions around the networks that aims to combat disinformation and hate speech as like: Global Disinformation Index, ISD Global (Institute for Strategic Dialogue), Stop Hate for Profit and Sleeping Giants. Through the analysis of our research around the actions in countries as United States, France, Australia, Sweden, Italy, Finland, England and Holland, we observed that Sleeping Giants Brazil (SGB) starts to emerge fo

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49

Rachwał, Helena. "Outdoor Advertising as an Element Strengthening the Recruitment Campaigns of Universities." Marketing of Scientific and Research Organizations 32, no. 2 (2019): 27–50. http://dx.doi.org/10.2478/minib-2019-0029.

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Summary The article puts forward the thesis that outdoor advertising is an important element that enriches college recruitment campaigns if it meets certain conditions. The basic factors determining the effectiveness of outdoor is the conciseness and simplicity of the message, the creation taking into account the proper character of the advertisement and referring to the emotions of the recipient, the composition based on the appropriate arrangement of elements, intriguing advertising text forcing the recipient to think, integrate outdoor communication with the internet transmission and the co

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50

Ladino, Liliana, Nathalia Sánchez, Rodrigo Vázquez-Frias, and Berthold Koletzko. "Latin American Considerations for Infant and Young Child Formulae." Nutrients 13, no. 11 (2021): 3942. http://dx.doi.org/10.3390/nu13113942.

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Infant formula is the only acceptable substitute for breastmilk from 0 to 6 months old when human milk cannot be provided in sufficient amounts. Manufacturers have developed options that intend to meet the changing needs of the child aged from six to twelve months (follow-on formulae) and after the age of one year (young child formulae). The international code for marketing breast milk substitute stipulates standards for marketing practices of these products. In Latin America there are local variations of marketing practices. Novel marketing strategies such as advertising through social media

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